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	<title>PNC Bank Agriculture</title>
	<link>http://www.pnc.com/agriculture</link>
	<language>en-us</language>
	<copyright>Copyright 2011 PNC Financial Services Group, Inc.</copyright>
	<itunes:subtitle>Informative Industry Podcasts</itunes:subtitle>
	<itunes:author>PNC Bank</itunes:author>
	<itunes:summary>PNC Bank is a highly diversified and growing financial services organization spanning the retail, business and corporate markets. PNC Bank's agriculture podcasts help keep you current on industry developments, and provide informative banking commentary for farms and agribusinesses.</itunes:summary>
	<description>PNC Bank is a highly diversified and growing financial services organization spanning the retail, business and corporate markets. PNC Bank's agriculture podcasts help keep you current on industry developments, and provide informative banking commentary for farms and agribusinesses. </description>
	<itunes:owner>
		<itunes:name>David Gallello</itunes:name>
		<itunes:email>david.gallello@mcmurry.com</itunes:email>
	</itunes:owner>
	<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
	<itunes:explicit>clean</itunes:explicit>
	<itunes:category text="Business">
		<itunes:category text="Business News" />
	</itunes:category>
	<item>
		<title>How Can I Improve My Payment Practices?</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Todd Landrum offers suggestions on evening out payments for operating expenses and supplies when the cash flow on the farm isn’t steady all year long.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Mon, 8 Aug 2011 00:00:00 GMT</pubDate>
		<itunes:duration>4:45</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>ag, agriculture, banking, biofuels, trends, corn ethanol</itunes:keywords>
	</item>
	<item>
		<title>Farm Credit Limit Management</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Rhonda Beam-Adams explains how your farm’s growth can affect your access to capital—and what you can do to prepare financially for the unexpected.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Thu, 19 Apr 2012 00:00:00 GMT</pubDate>
		<itunes:duration>3:57</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>farm, growth, capital, leverage, preparation</itunes:keywords>
	</item>
	<item>
		<title>How to Accelerate Receivables in Agriculture</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Brian Hoefer talks about new technologies that can help farmers, ranchers and other agribusinesses improve cash flow.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Tue, 19 Jun 2012 00:00:00 GMT</pubDate>
		<itunes:duration>4:24</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>PNC, Agriculture, Small business, Banking, Cash flow, Technology, Software, Electronic, Remote, Funds, Transfer, Checks, Deposits, Receivables, Farmer, Rancher</itunes:keywords>
	</item>
	<item>
		<title>Thinking About a Merger?</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Learn about the critical issues and red flags to be aware of before merging with or acquiring someone else’s land.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Fri, 28 Sep 2012 00:00:00 GMT</pubDate>
		<itunes:duration>5:24</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>PNC, Agriculture, Small business, Banking, Cash flow, Merge, Acquisition, Land, Rent, Buy, Expand, Expansion, Plan, Family, Grow, Production, Farmer, Rancher</itunes:keywords>
	</item>
	<item>
		<title>Farmland Investing Tips for the Near Future</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Over the last several years, farmland has represented a very attractive option for U.S. investors. Now, it’s likely that this may be coming to an end. This podcast examines why price increases will possibly decline during the next three to five years, and why a cautious approach for farmland buyers is recommended.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Tue, 12 Feb 2013 00:00:00 GMT</pubDate>
		<itunes:duration>4:41</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>PNC, Banking, Ag, Agriculture, Economist, Economy, Food, Interest Rate, Bonds, Recovery, Biofuel, Technology, Exporting, Investment, Portfolio, Farm, Farming, Farmland, Investing, Price, Increase, Cautious, Small business, Security, Risk, Organization, Options, Accountant, Professional Services, Best practices, Finance</itunes:keywords>
	</item>
	<item>
		<title>Having Your Farm Appraised</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>You have a lot invested in your farm or ranch, so you need to make sure the dollar value assigned to it is accurate and up to date. In this podcast PNC will go over the steps you can take to establish the value of your business and property.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Mon, 8 Aug 2011 00:00:00 GMT</pubDate>
		<itunes:duration>4:21</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>ag, agriculture, banking, appraisal, trends, value</itunes:keywords>
	</item>
	<item>
	<title>How Can I Prepare My Successor?</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>When farmers are making their succession plans, one of the most common questions they ask is how to prepare their successor, once they’ve chosen one. Whether you’re passing the farm down to a family member or a trusted employee, that person will need training and experience to be successful when you step down. In this podcast, Micheal Rogers, vice president and agricultural banker at PNC, offers tips that may help you smoothly hand over your farm to your successor. </itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Mon, 29 Apr 2013 00:00:00 GMT</pubDate>
		<itunes:duration>4:24</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>Micheal Rogers, Successor, Succession plan, Farming, Family, Employee, Question, Agribusiness, Agriculture, Transition, Process, Leader, Leadership, Performance, Purdue University Agricultural Extension, University of California Agriculture Extension, Experience, Development, Responsibilities, Management, Structure</itunes:keywords>
	</item>
	<item>
	<title>Remote Deposit Services from PNC</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Clark Hales, an Ag banker at PNC Bank, talks about how you can get receivables to your accounts faster with remote deposit services such as PNC Bank’s DepositNow, mobile deposit capture and Payments on the Go.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Mon, 03 Mar 2014 00:00:00 GMT</pubDate>
		<itunes:duration>4:41</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>Online banking, Bank, Clark Hales, Remote deposit, DepositNow, Mobile, Receivables, Payments on the Go, Software, Scanner, Checks, Credit cards, Debit cards, Wireless, Technology, Office, Retail, Fraud, Association of Financial , Protection, Revenue, Farming, Farm, Agribusiness, Agriculture, Cash flow, PNC Bank, Business Insights</itunes:keywords>
	</item>
	<item>
	<title>How Ag Professionals and Bankers Can Build Strong Relationships</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Travis Trueblood, a PNC ag banker talks about how you can build a solid relationship with your banker based on proactive communication.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Mon, 17 May 2014 00:00:00 GMT</pubDate>
		<itunes:duration>4:13</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>Bank, Travis Trueblood, Proactive, Communications, Quarterly Meetings, Cash Flow, Strategy, Crops, Livestock, Production, Projections, Receivables, Forecasting, Trends, Input Cost, Direct Costs, Direct Labor, Overhead, Competition, Problem Solving, Advisors, Advice, Risk, Mitigating Risk, Farming, Farm, Agribusiness, Agriculture, PNC Bank, Business Insight</itunes:keywords>
	</item>
	<item>
	<title>Could Niche Marketing Work for You?</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Niche marketing connects a product or service to a small, specific market. The niche itself may be an entirely new market or a unique portion of an established market. This podcast explains how strategically entering a niche market can expand your business, income and customer base.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Fri, 11 Jul 2014 00:00:00 GMT</pubDate>
		<itunes:duration>5:23</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>Online banking, Bank, Niche, Marketing, Market, Service, Product, Retail, Business, Plan, Launch, Test, Custom, Tailor, Specialization, Revenue, Farmers market, Customer, Idea, Unique, Need, Industry, Farming, Farm, Agribusiness, Agriculture, Cash flow, PNC Bank, Business Insights</itunes:keywords>
	</item>
	<item>
	<title>How to Affect Farming Policy</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>From labor matters to environmental concerns to property rights, plenty of political issues face today’s agricultural professionals. Developing relationships with legislative and regulatory officials is a must in order to influence public policies that impact your farm or agribusiness.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Wed, 05 Nov 2014 00:00:00 GMT</pubDate>
		<itunes:duration>6:02</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>Policy, Law, Legislature, Community, Network, Education, Tax, Bill, Senator, City Council, Trustee, Commission, Mayor, Government, Product, Retail, Business, Industry, Farming, Farm, Agribusiness, Agriculture, Cash flow, PNC Bank, Business Insights</itunes:keywords>
	</item>
	<item>
	<title>The Power of Branding</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Historically, farm and agribusiness commodities have not been known for product differentiation. But that is changing. Branding is a beneficial strategy when your business is introducing a new product or service, protecting its market position, expanding offerings or entering a new product or service category.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
		<enclosure url="http://content.mcmurryis.com/pnc/ag/ThePowerOfBranding.mp3" length="5882286" type="audio/mpeg" />
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		<pubDate>Mon, 26 Jan 2015 00:00:00 GMT</pubDate>
		<itunes:duration>4:54</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>Branding, Brand, Message, Identity, Market position, Commodities, Product, Personality, Logo, Competition, Advertising, Strategy, Service, Community, Network, Product, Business, Value-added, Industry, United States Department of Agriculture, Agricultural Marketing Resource Center, Farming, Farm, Agribusiness, Agriculture, PNC Bank, Business Insights</itunes:keywords>
	</item>
	<item>
	<title>Women in Agriculture</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Agriculture has long counted women among its industry professionals, since they contribute significantly to the operation and success of a wide array of farms and agribusinesses. In some ways, issues facing women farmers are not that much different from those facing their male counterparts. However, the Department of Agriculture’s Farm Service Agency says it assists many women who experience barriers that hinder them from becoming successful farmers or ranchers.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Mon, 06 Apr 2015 00:00:00 GMT</pubDate>
		<itunes:duration>5:21</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>Women, Agriculture Census, Farm Service Agency, Women in Agribusiness Summit, Joy Shaughnessy, Farm Service Agency County Office Committee, National Institute of Food and Agriculture, Agriculture Risk Management Education and Funding Outreach, Assistance for Socially Disadvantaged Farmers and Ranchers, Success, Barrier, Brand, Communication, Network, Networking, Benefits, Minority, Identity, Commodities, Product, Advertising, Strategy, Service, Community, Business, Farming, Farm, Agribusiness, Agriculture, PNC Bank, Business Insights</itunes:keywords>
	</item>
	<item>
	<title>Make Cross-Selling Work for You</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Perhaps the best example of cross-selling comes from a certain fast-food chain that asks, 
"Would you like fries with that?" The logic behind this phrase applies to all businesses: Customers who buy one of your products are likely to be interested in additional items that complement their original purchase. The podcast explores how cross-selling can help you better meet customer needs, build customer loyalty and differentiate business from the competition.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Thu, 11 Jun 2015 00:00:00 GMT</pubDate>
		<itunes:duration>4:50</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>Cross-selling, Sales, Marketing, Promotion, Buy, Purchase, Customer, Loyalty, Competition, Brand, Product, Advertising, Strategy, Service, Community, Business, Farming, Farm, Agribusiness, Agriculture</itunes:keywords>
	</item>
	<item>
	<title>Farming in the Digital Age</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>A 2014 study by consulting firm Float Mobile Learning found that 94% of producers now use mobile devices in their work. And a 2015 study by DTN The Progressive Farmer predicts that by 2017, 88% of producers will be using mobile devices as much as, or more than, their desktop computers, to help manage their operations. The podcast explores how digital advances can help boost farm and agribusinesses.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Mon, 28 Sep 2015 00:00:00 GMT</pubDate>
		<itunes:duration>5:04</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>Mobile, Technology, Digital, Mobile technology, Innovation, DTN The Progressive Farmer, Float Mobile Learning, mAgriculture, Remote control, Automatic, Apps, Drones, Unmanned Aerial Vehicles, UAV, Cross-selling, Sales, Marketing, Strategy, Business, Farming, Farm, Agribusiness, Agriculture, PNC Bank, Business Insights</itunes:keywords>
	</item>	
	<item>
	<title>Tips to Expand Your Customer Base</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>One of the joys of running any small business is the sense of serving a tightly knit community. These days, "community" may refer not just to physical proximity but also to digitally connected people scattered across the country or around the world. Even if you’ve always thought of yourself as local, it pays to consider ways to expand your world by generating new leads, wherever they live. Here are some tips.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Mon, 21 Mar 2016 00:00:00 GMT</pubDate>
		<itunes:duration>4:36</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>Mobile, Technology, Digital, Expand, Customer, Base, Website, Update, Pew Research Center, Call to action, Social Media, Community, Leads, Sales, Marketing, Strategy, Business, CRM system, Sales, Farming, Farm, Agribusiness, Agriculture, PNC Bank, Business Insights</itunes:keywords>
	</item>
	<item>
	<title>Encouraging the Next Farming Generation</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Good young hands are crucial to the farming industry, yet they are becoming increasingly difficult to find. Young job seekers often look elsewhere: Due in large part to consolidation and automation, agriculture employment has dropped from 41% of the U.S. workforce at the start of 20th century to less than 2% at the start of the 21st, according to a U.S. Department of Agriculture report. Yet the USDA estimates that more than 20,000 agriculture jobs go unfilled each year. This podcast offers tactics to help you attract the best and brightest.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Wed, 19 Oct 2016 00:00:00 GMT</pubDate>
		<itunes:duration>4:42</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>PNC, Banking, Farming, Farm, Agriculture, Farm Lifestyle, U.S.D.A, Next Farming Generation, Agricultural Careers, Jobs in Agriculture, Farming Industry, Sustainability, Young Farmers Coalition, Millennials, Gen Z</itunes:keywords>
	</item>	
	<item>
	<title>Tips to Accurately Value Your Farm</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Having a complete picture of your farm’s worth is important for retirement and succession planning. At the same time, valuing a farm — with its land, buildings and expensive equipment — can be complex. From securing credit, to planning an estate and paying taxes, to setting rental fees, selling the operation or passing it along to the next generation, there is a variety of legal advice and appraisal guidance needed to help figure it all out. This podcast shares strategies for assessing the total value of a farming business.</itunes:summary>
		<itunes:image href="http://content.mcmurryis.com/pnc/ag/pnc-ag170x170.jpg" />
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		<pubDate>Mon, 3 Mar 2017 00:00:00 GMT</pubDate>
		<itunes:duration>4:20</itunes:duration>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:keywords>PNC, Banking, Agriculture, Farming, Farm Valuation, Succession Planning, Farm Appraisal, Farming Equipment, Retirement Planning, Agribusiness, Estate Planning, Tax Advice, Business Appraisal, Independent Appraisal, Capitalization Rate, Licensed Appraiser, State Trained Appraiser, Records Keeping, Production Harvest, Harvesting Equipment, Planting Equipment, Farm Machinery, Tractors, Irrigation Equipment, Harvester, Front End Loader</itunes:keywords>
	</item>	
	<item>
	<title>Protecting Your Farm with a Margin Protection Plan</title>
		<itunes:author>PNC Bank</itunes:author>
		<itunes:subtitle>PNC Bank: Agriculture</itunes:subtitle>
		<itunes:summary>Crop insurance has a new plan. Margin protection can help farmers mitigate commodity price fluctuations, operating margin challenges and other known risks in agriculture. In the past, there were only a few plans that covered natural disasters (or the crop yield) or revenue and sales — as well as area protection for the farm. MPP, as it’s known in the insurance industry, is not available in every state. PNC Bank spoke with Michael Vallery, a farmer and partner at Vallery and Dorn Insurance, about the plan details and availability (there is an enrollment window). Vallery also shares the select growing states where the plan is available.</itunes:summary>
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