http://www.pnc.com/professionalservices en-us Copyright 2011 PNC Financial Services Group, Inc. Informative Industry Podcasts PNC Bank PNC Bank is a highly diversified and growing financial services organization spanning the retail, business and corporate markets. PNC Bank's professional service podcasts help keep you current on industry developments, and provide informative banking commentary for professional service providers, such as accountants, attorneys, insurance providers, consultants, architects and engineers. PNC Bank is a highly diversified and growing financial services organization spanning the retail, business and corporate markets. PNC Bank's professional service podcasts help keep you current on industry developments, and provide informative banking commentary for professional service providers, such as accountants, attorneys, insurance providers, consultants, architects and engineers. David Gallello david.gallello@mcmurry.com clean PNC Bank PNC Bank: Professional Services Each year, a large number of attorneys open solo or small firms with the best of intentions—but the majority will close within the same year. In this podcast, PNC provides an overview of the steps that go into starting and maintaining a successful firm. http://content.mcmurryis.com/pnc/ps/q1_ps_podcast.mp3 Tue, 1 Feb 2011 00:00:00 GMT 5:04 clean ps, professional services, banking, shortfalls, cash, accounting, short-term loans, liquid savings PNC Bank PNC Bank: Professional Services Before and during your company’s start-up, you probably spent hours planning how to get it off the ground. In this podcast, PNC describes how your banker can help you plan for the next stage in your company’s evolution. http://content.mcmurryis.com/pnc/ps/mar_ps_podcast.mp3 Thu, 3 Mar 2011 00:00:00 GMT 4:51 clean ps, professional services, banking, shortfalls, cash, accounting, short-term loans, liquid savings PNC Bank PNC Bank: Professional Services Networking organizations offer small business owners client leads and access to the ideas of fellow entrepreneurs. In this podcast, PNC provides tips about getting connected or starting your own networking organization if an existing one doesn’t meet your needs. http://content.mcmurryis.com/pnc/ps/mar2_ps_podcast.mp3 Wed, 16 Mar 2011 00:00:00 GMT 4:39 clean ps, professional services, banking, shortfalls, cash, accounting, short-term loans, liquid savings PNC Bank PNC Bank: Professional Services About 40 percent of businesses never reopen after a major disaster such as a fire. In this podcast, we’ll look at planning strategies that can help you minimize the impact of a disaster. http://content.mcmurryis.com/pnc/ps/5351_PS_Pod_Recovery.mp3 Mon, 25 Apr 2011 00:00:00 GMT 4:53 clean ps, professional services, banking, shortfalls, cash, accounting, short-term loans, liquid savings PNC Bank PNC Bank: Professional Services Attracting new clients on a shoestring budget can be daunting, but you can use low- or no-cost strategies to market your firm. In this podcast, we’ll look at marketing techniques that maximize impact and minimize cost. http://content.mcmurryis.com/pnc/ps/5352_ps_pod_marketing.mp3 Mon, 25 Apr 2011 00:00:00 GMT 3:46 clean ps, professional services, banking, shortfalls, cash, accounting, short-term loans, liquid savings PNC Bank PNC Bank: Professional Services In the global marketplace, multinational business is increasingly commonplace. From an accounting standpoint, though, cross-border business is hampered by country-specific financial practices. In this podcast we will talk about some of the challenges that come with growing your business across borders. http://content.mcmurryis.com/pnc/ps/ACC_ChallengesCrossBorder.mp3 Wed, 15 Feb 2012 00:00:00 GMT 2:44 clean ps, professional services, banking, shortfalls, cash, accounting, short-term loans, liquid savings PNC Bank PNC Bank: Professional Services Even in the age of email, Twitter feeds and Facebook postings, a physical, mailed postcard or newsletter stands out from the electronic “noise” and has a good chance of being read. In this podcast we'll talk about some of the benefits of print, and ways to save on costs. http://content.mcmurryis.com/pnc/ps/ACC_DoPostcardsNewsletters.mp3 Tue, 10 Apr 2012 00:00:00 GMT 3:01 clean ps, professional services, print, newsletter, postcard, benefits, cost savings PNC Bank PNC Bank: Professional Services In their book Five Star Leadership: The Art and Strategy of Creating Leaders at Every Level, co-authors Patrick Townsend and Joan Gebhardt write, “Management is about skills; leadership is about skills coupled with character.” In podcast we offer tips on leveraging the leaders within your firm. http://content.mcmurryis.com/pnc/ps/ACC_ManagerAsLeader.mp3 Wed, 07 Jun 2012 00:00:00 GMT 3:35 clean accounting, professional services, PNC, manager, management, leader, leadership PNC Bank PNC Bank: Professional Services For 62 percent of consumers, online is the preferred method of banking. Consumers and businesses alike appreciate the convenience and security of online banking, which can speed up payments and receivables, as well as integrate your finances with accounting software. Discover more benefits in this podcast. http://content.mcmurryis.com/pnc/ps/ACC_MFG_BenefitsOnlineBank.mp3 Fri, 11 Jan 2013 00:00:00 GMT 3:43 clean PNC, Banking, Small business, Online banking, Security, Convenience, Remote access, Organization, Integration, Taxes, Options, Payments, Receivables, Automated Clearing House, Cash flow, Accountant, Professional Services, Manufacturing, Accounting software, Quickbooks, Efficiency, Best practices, Finance, Checks, Mobile banking PNC Bank PNC Bank: Professional Services If you're not using online banking, your business is at the mercy of a bank branch, which can cost you in terms of time, money and your reputation among clients. Online banking empowers your business by allowing you to access your accounts from anywhere. Discover more benefits in this podcast. http://content.mcmurryis.com/pnc/ps/MFG_PS_SaveYourBusinessTimeMoney.mp3 Mon, 11 Mar 2013 00:00:00 GMT 3:59 clean PNC, Banking, Small business, Online banking, Security, Convenience, Remote access, Organization, Integration, Taxes, Options, Payments, Receivables, Automated Clearing House, Cash flow, Accountant, Professional Services, Manufacturing, Accounting software, Efficiency, Best practices, Finance, Checks, Mobile banking PNC Bank PNC Bank: Professional Services Business valuation marries the science of accountancy with the art of business acumen to determine the true value of a business. According to Accounting Today, business valuations were the top growing niche service offered by accounting firms in 2011. This podcast explores why this service is so critical and how you can make business valuation part of your firm’s offerings. http://content.mcmurryis.com/pnc/ps/AppealofBizValuation.mp3 Fri, 26 Apr 2013 00:00:00 GMT 3:18 clean Business, Valuation, Accounting, Price, Niche, Service, Offering, Certified, Certification, Small business, Trends, Recession, Economic, Economy, Analysis, professional services firms PNC Bank PNC Bank: Professional Services It’s tempting for small businesses to want to emulate successful large companies, such as Apple, Nike or Disney. But looking to huge corporations for inspiration is often less useful than leveraging information from like-minded, like-sized businesses. This podcast explores some ideas to help you learn from your peers. http://content.mcmurryis.com/pnc/ps/LeverageKnowledgeOfPeers.mp3 Fri, 26 Apr 2013 00:00:00 GMT 3:26 clean Small business, Learn, Best practices, Success, Company, Corporation, Peer, Social network, Vendor, Meeting, Sources, Content, Network, Events, Knowledge, Idea, Accounting, professional services firms PNC Bank PNC Bank: Professional Services Although it may be difficult to put a price tag on a big brand, it is possible. Using a mathematical formula, New York University Stern School of Business compared the brand value of Kellogg’s to a generic cereal and calculated that Kellogg’s brand attributed for 68 percent of the company’s value. This podcast explains why even professional services firms need to establish a brand identity. http://content.mcmurryis.com/pnc/ps/YourBusinessAsABrand.mp3 Fri, 26 Apr 2013 00:00:00 GMT 3:09 clean Brand, Branding, Identity, Client, New York University Stern School of Business, Kellog’s, Price, Mathematical formula, professional services firms, Accounting PNC Bank PNC Bank: Professional Services You may be losing sales if you don’t accept credit or debit card payments. A First Data study found that only 32 percent of consumers prefer to pay with cash. There are other reasons you should be accepting multiple forms of payment. Discover more benefits to credit and debit cards in this podcast. http://content.mcmurryis.com/pnc/ps/PS_DoBetterBizWithCreditDebitCards.mp3 Mon, 17 Jun 2013 00:00:00 GMT 4:58 clean PNC, Banking, Small business, Merchant services, Credit card, Debit card, PIN debit, Days of receivables, Cash flow, Accounts receivable, Payment, Cash, Cash-to-cycle, Business, High-risk, Customers, sales, Security, Convenience, Manufacturing, Efficiency, Best practices, Cash velocity, Competitive, Consumer, Processor, Point of sale, Professional services, Accounting, Attorney, Lawyer, Legal, revenue PNC Bank PNC Bank: Professional Services Benchmarking is no longer just for Wall Street firms. Thousands of small business owners have turned to low-cost or free benchmarking services to assess their young companies based on an analysis of comparable data from their peers. Discover more benefits in this podcast. http://content.mcmurryis.com/pnc/ps/PS_BenchmarkingForAllBiz.mp3 Mon, 22 JuL 2013 00:00:00 GMT 3:53 clean PNC, Banking, Small business, Professional Services, Attorney, Accountant, Benchmark, Internal, External, Rates, Pay, Startup Compass, G Score, American Productivity and Quality Center, Human resources, Finance, Information, Management, Efficiency, Best practices, Advantage, Salaries, Data, Comparison, Compare, Industry, Customer PNC Bank PNC Bank: Professional Services For some businesses, intellectual capital represents their largest and most valuable asset. Intellectual capital is actually an umbrella term for three types of non-physical business assets: human capital, organizational capital and relational capital. This podcast will explain the three types of non-physical business assets and offer steps to help quantify their value. http://content.mcmurryis.com/pnc/ps/MeasuringAssetsOfIntCapital.MP3 Fri, 27 Sep 2013 00:00:00 GMT 3:57 clean PNC, Banking, Small business, Professional Services, Firm, Accountant, Attorney, Lawyer, Valuation, Strategies, Intellectual capital, Human capital, Organizational capital, Relational capital, Asset, Non-physical, Quantify, Value, Selling, Executives, Value, Appraisal, Office, Professional, Client, Own, Sell, Buy, Purchase, Best practices PNC Bank PNC Bank: Professional Services Near field communication, also known as NFC, is a secure radio technology that enables two devices to wirelessly trade data when they are within about five centimeters of each other. NFC has been bandied about as the next big thing for mobile payments for several years, and it may finally be taking off. Juniper Research predicts that NFC-enabled payments will total $180 billion dollars by 2017. Here’s what you need to know about this new technology. http://content.mcmurryis.com/pnc/ps/PS_WhatYouNeedKnowAboutNFC.MP3 Fri, 8 Nov 2013 00:00:00 GMT 4:19 clean PNC, Banking, Small business, Professional Services, Firm, Accountant, Attorney, Lawyer, Gartner, Juniper, Research, NFC, Near field communication, Radio, New, Technology, Payment, Mobile, Wireless, Data, Device, Phone, Smartphone, Consumer, iPhone, Apple, iPad, Cash, Wallet, Professional, Client, Own, Sell, Buy, Purchase, Best practices PNC Bank PNC Bank: Professional Services A 2011 American Institute of CPAs study found that although women represent 45 percent of all employees at accounting firms, they account for just 21 percent of all partners. This podcast explores ways your firm can help further women in accounting and create a more diverse leadership team. http://content.mcmurryis.com/pnc/ps/PS_IncreaseOpportunitiesforWomenInAccounting.mp3 Fri, 17 Jan 2014 00:00:00 GMT 4:21 clean PNC, Banking, Small business, Professional Services, Firm, Accountant, American Institute of CPAs, Women Initiatives Executive Committee, Accounting and Financial Women’s Alliance, Report, Educational Foundation for Women in Accounting, Flexibility, Client, Diversity, Women, Workforce, Advocate, Career, Advancement, Leadership, Gender, Equality, Promotions, Flexible work arrangements, Best practices PNC Bank PNC Bank: Professional Services With so much hype in marketing trends, it can be difficult to determine which are simply fads and which can really help you grow your business. This podcast examines four trends to look into: content marketing, image-centric marketing, minimalist approaches, and ad retargeting. http://content.mcmurryis.com/pnc/ps/PS_InsightsProfessionalServicesLegal.mp3 Thu, 20 Mar 2014 00:00:00 GMT 4:36 clean PNC, Banking, Small business, Professional Services, Firm, Accountant, American Institute of CPAs, Client, Diversity, Workforce, Marketing, Trends, Content marketing, Image-centric marketing, Minimalism, Ad retargeting, Infographics, Instagram, Pinterest, Real Simple magazine, Newsletters, Podcasts, Content Marketing Institute, Yahoo, e-commerce, Retargeter.com, Best practices PNC Bank PNC Bank: Professional Services Public relations is a strategic and measurable part of marketing. Know what you want before you hire a firm. http://content.mcmurryis.com/pnc/ps/WhatToKnowBeforeHiringAPRFirm.mp3 Wed, 21 May 2014 00:00:00 GMT 4:28 clean Bank, Strategic, Measurable, Marketing, Success, Facebook, Twitter, Followers, Metrics, Messaging, Brand Awareness, PR, PR Companies, Impact, Time frame, PR plan, Market, Clients, Prospects, Industry experience, Focus, Media, Media relationships, Non-disclosure agreement, Business and marketing plans, Analytics, Negative press, Promotion, PNC Bank, Business Insights PNC Bank PNC Bank: Professional Services Conventional investing wisdom states that a diversified portfolio delivers higher returns and minimizes risks. Diversification is good for your business as well. Avoid letting a large majority of your sales become dependent on one or two clients. This podcast explores some ideas for shaking up your client base. http://content.mcmurryis.com/pnc/ps/DiversifyYourClientBase.mp3 Fri, 18 Jul 2014 00:00:00 GMT 4:06 clean PNC, Banking, Small business, Professional Services, Firm, Accountant, Attorney, Diversity, Diversify, Diversification, Sales, Risk, Offerings, Industry, Referral, Networking, Client acquisition, Demographic, Client, Expand, Best practices PNC Bank PNC Bank: Professional Services Giving up control is sometimes difficult, but micromanaging hinders staff development and creates a more stressful workplace. To get the best out of your employees, try substituting micromanaging with effective delegation. Here are some pointers. http://content.mcmurryis.com/pnc/ps/TheArtOfDelegating.mp3 Wed, 17 Sep 2014 00:00:00 GMT 3:48 clean PNC, Banking, Small business, Professional Services, Firm, Accountant, Attorney, Delegating, Delegate, Control, Micromanaging, Stress, Culture, Quota, Employee, Management, Best practices PNC Bank PNC Bank: Professional Services Holiday season is prime time for socializing and meeting new clients and contacts. This podcast offers tips to help you capitalize on networking events and build real relationships with the people you meet. http://content.mcmurryis.com/pnc/ps/PS_MakeTheMostOfNetworkingEvents.mp3 Wed, 2 Dec 2014 00:00:00 GMT 3:36 clean PNC, Banking, Small business, Professional Services, Firm, Accountant, Attorney, Network, Networking, Events, Contacts, Leads, Client, Marketing, Promotion, Holiday, Relationships, Opportunity, Management , Best practices PNC Bank PNC Bank: Professional Services Research shows that 60 to 80 percent of all difficulties at work have to do with strained relationships, according to Van Moody, author of The People Factor. This podcast offers tips to help you be better at setting healthy boundaries and creating more positive relationships at work. http://content.mcmurryis.com/pnc/ps/MustHaveWorkplaceBoundaries.mp3 Fri, 23 Jan 2015 00:00:00 GMT 4:09 clean PNC, Banking, Small business, Professional Services, Firm, Accountant, Attorney, Van Moody, The People Factor, Boundaries, Ethics, Gossip, PDA, Affection, Comfortable, Embarrassing, Inappropriate, Relationships, Leader, Leadership, Model, Responsibility, Personal, Alcohol, Management , Best practices PNC Bank PNC Bank: Professional Services Bring Your Own Device, or B-Y-O-D, is becoming the norm for many companies. This podcast offers tips to creating an effective but unobtrusive BYOD policy that keeps the firm’s data safe but isn’t stifling to employees. http://content.mcmurryis.com/pnc/ps/3_Mistakes_to_Avoid_with_BYOD_Policies.mp3 Mon, 06 Apr 2015 00:00:00 GMT 4:22 clean PNC, Banking, Small business, Professional Services, Firm, BYOD, Bring Your Own Device, Attorney, Device, Limit, Mobile, Data, Protection, Risk, Security, Employee, Cisco, Verizon, Blackberry, iPhone, Smartphone, IT department, Boundaries, Ethics, Leader, Leadership, Responsibility, Personal, Management, Best practices PNC Bank PNC Bank: Professional Services In today’s rapidly changing business environment, no firm can rest on its laurels. Your firm may be successful today, but to guarantee you’ll be successful tomorrow, you need to identify and win the next client. This podcast poses some questions to help you develop focused and effective plans for business development. http://content.mcmurryis.com/pnc/ps/ReadyToGrow_AnswerTheseQuestionsFirst.mp3 Thu, 11 Jun 2015 00:00:00 GMT 3:40 clean PNC, Banking, Small business, Professional Services, Firm, Attorney, Employee, Management, Best practices, Growth, Expansion, Market, Goals, Clients, Competition, Success, Business development PNC Bank PNC Bank: Professional Services When the time comes to find a buyer for your business, the process can be challenging — and stressful. According to the International Business Brokers Association, the typical sale takes nine months to one year, on average. But take heart: The right buyer is out there. This podcast covers how to find a worthy prospect and close the deal. http://content.mcmurryis.com/pnc/ps/PS_FindRightBuyerForYourBusiness.mp3 Wed, 1 Jul 2015 00:00:00 GMT 4:10 clean PNC, Banking, Small business, Professional Services, Sell, Selling, Sale, Prospect, Marketplace, International Business Brokers Association, Broker, Realtor, Buyer, Price, Risk, Valuation, Business, Intermediaries PNC Bank PNC Bank: Professional Services According to entrepreneurial counselor Michelle McQuaid in Forbes magazine, bad bosses cost businesses $360 billion in lost productivity every year. Here are five telltale signs that you need to strengthen your leadership skills. http://content.mcmurryis.com/pnc/ps/5SignsYouShouldStepUpYourLeadership.mp3 Fri, 28 Aug 2015 00:00:00 GMT 4:17 clean PNC, Banking, Small business, Professional Services, Forbes Magazine, Michelle McQuaid, Leader, Leadership, Issues, Problem solving, Time, Skills, Tips, Signs, Turnover, Employees, Morale, Business PNC Bank PNC Bank: Professional Services At some point in your professional services career, you’ll likely be asked to make a public presentation. And just as likely, you’ll fret over the details. Don’t go in unprepared. Here are some tips for delivering a memorable presentation at a client event, conference or seminar. http://content.mcmurryis.com/pnc/ps/PS_NovDec15_TipsforPublic-SpeakingSuccess.mp3 Wed, 25 Nov 2015 00:00:00 GMT 4:49 clean PNC, Banking, Business, Small business, Professional Services, Public speaking, Speech, Toastmasters International, Presentation, Client, Event, Speaking, Audience, Leader, Leadership, Skills, Tips PNC Bank PNC Bank: Professional Services No matter how skilled you are at developing clients in your area, you may get to a point when the local market simply isn’t big enough to accommodate further growth. Fortunately, the online economy enables smaller firms to reach out to new customers in ways once open only to major companies. Here are a few tips to develop a strategy for extending your reach. http://content.mcmurryis.com/pnc/ps/ThreeTipsToExpandYourReach.mp3 Fri, 15 Jan 2016 00:00:00 GMT 4:14 clean PNC, Banking, Business, Small business, Professional Services, Firm, Expansion, Grow, Growth, Marketing, Management, Content, Expand, Reach, Client, Clientele, Marketplace, Local, Content Marketing Institute, RetailingToday.com, Product, Referral PNC Bank PNC Bank: Professional Services The more successful you are at targeting specific areas of expertise and types of clients, the better chance you have of attracting new ones. Here are four tips to help you define your target market. http://content.mcmurryis.com/pnc/ps/PS_QuickTipstoDefineYourTargetMarket.mp3 Mon, 21 Mar 2016 00:00:00 GMT 4:11 clean PNC, Banking, Business, Small business, Professional Services, Firm, Target Market, Engagement, University of Warwick, Economist, Expertise, Competition, Education, Focus, Strength, Marketing, Niche, Client, Clientele PNC Bank PNC Bank: Professional Services Learn smart ways to improve the team dynamics in your accounting or legal firm. Strategies explored in this podcast include giving teams clear objectives; creating the right team size for the task; defining roles and responsibilities; giving every team member a voice; and using rewards as incentives. http://content.mcmurryis.com/pnc/ps/StrategiesForSmarterTeamwork_CC.mp4 Tue, 7 Jun 2016 00:00:00 GMT 4:14 clean PNC, Banking, Customer, Accounting, Legal, Professional Services, Small Business, Fierce Inc., Salesforce.com, HowStuffWorks.com, Roles and responsibilities, Team unity, Team, Team size, Team member, Team meetings, Teamwork, Meeting, Reward, Member voice, Incentive PNC Bank PNC Bank: Professional Services Professionals and partners who manage their own legal or accounting firms may eventually cede day-to-day management responsibilities as they grow their practices. But will they know who on their staff handle the managerial responsibility? This podcast will help listeners evaluate leadership potential in their ranks with four insightful questions. http://content.mcmurryis.com/pnc/ps/ConsideringFutureLeadersCC.mp4 Mon, 15 Aug 2016 00:00:00 GMT 4:08 clean PNC, Banking, Customer, Accounting, Legal, Professional Services, Small Business, Leadership potential, Managerial responsibility, Grow practice, The Hidden Leader, 2014 Career Builder Study, leadership, Leadership development, Manager, Manager skills, Problem solving PNC Bank PNC Bank: Professional Services With student debt, current living expenses and wariness of investment markets, millennials may resist retirement planning. To them, retirement feels like a far-off time of life, and planning for it may not top this generation’s to-do list. This podcast offers ideas for countering young adults’ current mindset by helping them see the wisdom in planning ahead. http://content.mcmurryis.com/pnc/ps/Enews_PS_MillennialRetirement_CC.mp4 Wed, 19 Oct 2016 00:00:00 GMT 4:45 clean PNC, Banking, Customer, Accounting, Professional Services, Millennials, Retirement, Retirement Planning, Recession, Long-term Goals, Investments, Investing, Saving, Future, Longevity, Sustainability, Lifetime Goals, Volunteering, Student Debt, Travel, Plan for Retirement PNC Bank PNC Bank: Professional Services With pay increases on the rise for staffers at professional firms, employees may come right out and ask you for a raise. While you may not be able to match salaries at major firms, a well-considered response could help you hang on to your most valued employees. This podcast gives you three ways to approach the situation. http://content.mcmurryis.com/pnc/ps/WhatToDoWhenAnEmployeeAsksForARaise.mp4 Mon, 12 Dec 2016 00:00:00 GMT 4:12 clean PNC, Banking, Customer, Accounting, Legal, law firms, accounting firms, Professional Services, raises, pay increase, raise, ask for a raise, how to ask for a raise, respond to request for a raise, competitive pay, pay structure, flexible hours, flexibility, clear path to management, pay incentive, U.S. Bureau of Labor Statistics, pay raise policy, salary discussion PNC Bank PNC Bank: Professional Services The Internal Revenue Service wants companies to be on the lookout for emails purporting to be from the tax collecting government agency. Attempts at phishing happen every year during tax season, but the sophistication of a very specific fake email that has the subject line “Security Awareness for Tax Professionals” is intended to add more chaos and confusion to many professionals lives—especially accountants. The goal of fraudelent emails is for you or your employees to give up your clients private information which can be sold on the black market or used for identity theft. This podcast gives the IRS’ guidance on how to be extra vigilant this year. http://content.mcmurryis.com/pnc/ps/IRSWarnsofFraudstersThisTaxSeason_CC.mp4 Tue, 14 Mar 2017 00:00:00 GMT 4:32 clean PNC, Banking, Professional Services, Accountants, Attorneys, IRS, IRS Scams, Fake Email, Phishing, Tax Season Scams, Taxes, Identity Theft, IRS Warning, IRS Guidance, Electronic Tax Fraud, Encyrption Software, Security Warnings, Fake Security Warnings, Cybersecurity, Downloads, Account Information, Security Scans, Credential Theft, Passwords, Change Passwords, Login Information, Authentication PNC Bank PNC Bank: Professional Services You may think you know the competitive landscape of your market, but there is higher probability that you know more about your own customers rather than your actual addressable market. Market data and research can go a very long way in helping companies of all sizes expand from their current position by identifying the competition in detail and uncovering new areas. Every company wants to grow. Here is some concrete methods for helping to identify untapped or under-the-radar opportunities. This podcast gives guidance on how to use market research—either by using free resources on your own or by hiring a professional firm. http://content.mcmurryis.com/pnc/ps/WantToGrowYourBusiness-UseMarketResearch_CC.mp4 Mon, 26 Jun 2017 00:00:00 GMT 4:25 clean PNC, Banking, Professional Services, Accountants, Attorneys, Small Business Advice, Market Data, Market Research, Competitive Marketing, Product Marketing, Go to Market, Market Research Firms, Segment Marketing, Competitive Landscape, Business Research, Industry Research, Industry Leaders, Top Market Leaders, Customer Bias, Professional Research, Government Data, Small Business Administration, Academic Business Research PNC Bank PNC Bank: Professional Services Thought leadership is a term that has garnered a lot of attention over the past several years — especially in light of the rise of social media and personal branding. The one-to-many model is powerful; use it to your competitive benefit. The ease with which a person can soft sell his or her knowledge and expertise to a large online audience through Twitter, LinkedIn and many other professional platforms is tangible and effective. This podcast gives guidance on what a thought leader is and how to harness that potential for helping professional services providers and private solo practitioners. http://content.mcmurryis.com/pnc/ps/ThoughtLeader-Broadband Low.mp4 Mon, 16 Oct 2017 00:00:00 GMT 4:37 clean PNC, Banking, Professional Services, Accountants, Attorneys, Small Business Advice, Thought Leader, Thought Leadership, Social Media, LinkedIn, Twitter, Facebook, Personal Branding, Resource Branding, Soft Selling, Expertise, Social Sharing, Industry Conferences, Podcasts, Public Presenting, Presentations, Reading, Expert Knowledge, Industry Expert PNC Bank PNC Bank: Professional Services Financial success is a marathon, not a sprint. Do you save enough money now, early in your career, to keep your lifestyle in your retirement years? And what’s enough exactly? Experts find most professionals need to save a whole lot more than most of them realize. In this podcast, we detail the ways professionals can help avoid financial mishaps over the long haul of life. Debt management and saving are key, as is having a documented plan with a certified financial planner who can help devise a sound tax strategy. http://content.mcmurryis.com/pnc/ps/FinancialMistakes_CC.mp4 Fri, 22 Dec 2017 00:00:00 GMT 4:18 clean PNC, Banking, Certified Financial Planner, Financial Planning, Retirement, Accountants, Attorneys, Retirement Planning, Financial Advice, Financial Guidance, Tax Planning Advice, Tax Planning, Tax Strategies, 401(k), IRA, Individual Retirement Account, Itemized Deduction, Debt Management