PPC Hero https://ppchero.com Digital ad strategies, tactics and news from Hanapin Marketing. Wed, 17 Jun 2026 15:41:19 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://ppchero.com 32 32 4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility https://ppchero.com/4-new-must-use-google-shopping-feed-attributes-for-maximum-visibility/ Wed, 17 Jun 2026 15:41:18 +0000 https://ppchero.com/?p=31021 In case you missed it, Google’s latest big updates were announced on the 20th May.
Lots of shiny new objects, lots of unknowns. What is clear is Google is making AI adoption a near non-negotiable for paid visibility.
So what is the takeaway from all of this other than AI? Your Shopping Feed.

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]]> MCP Is Not Your Client Reporting System https://ppchero.com/mcp-is-not-your-client-reporting-system/ Mon, 15 Jun 2026 15:50:40 +0000 https://ppchero.com/?p=30991 People connect via GoMarble to a platform and assume they have solved reporting. They have made ad-hoc queries easier to run. Getting to client-ready reporting takes more than that.

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]]> Why Your PPC landing Pages Aren’t Converting  https://ppchero.com/why-your-ppc-landing-pages-arent-converting/ Mon, 08 Jun 2026 11:15:51 +0000 https://ppchero.com/?p=30955 Landing pages are where a lot of PPC campaigns quietly fall apart. The more specific your campaigns become, the more specific your landing pages should become too. That means creating multiple landing pages designed around different searches, audiences, and stages of intent.

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]]> Google AI Max: What It Is, What It Does and Whether Your Account Is Actually Ready https://ppchero.com/google-ai-max-what-it-is-what-it-does-and-whether-your-account-is-actually-ready/ Fri, 05 Jun 2026 10:32:36 +0000 https://ppchero.com/?p=30945 A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people followed.

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]]> How to Create Your First Search Campaign https://ppchero.com/how-to-create-your-first-search-campaign/ Wed, 03 Jun 2026 15:11:03 +0000 https://ppchero.com/?p=30926 A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people followed.

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]]> 6 PPC Myths Every Advertiser Should Stop Believing https://ppchero.com/6-ppc-myths-every-advertiser-should-stop-believing/ Mon, 01 Jun 2026 14:20:54 +0000 https://ppchero.com/?p=30913 From assuming that more conversions automatically mean better results, to believing that LinkedIn Ads are always more expensive than Meta Ads, some of our Hero Conf UK 2026 speakers are here to debunk some of the most common PPC misconceptions they see in the industry today.

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]]> ChatGPT Ads Are Here: Everything We Know So Far https://ppchero.com/chatgpt-ads-are-here-everything-we-know-so-far/ Thu, 28 May 2026 15:23:35 +0000 https://ppchero.com/?p=30898 The biggest shift in paid search since Google launched ads. ChatGPT Ads is live, and this is what we know so far.

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]]> Why Server-Side Tracking Is No Longer Optional for Paid Media https://ppchero.com/why-server-side-tracking-is-no-longer-optional-for-paid-media/ Tue, 26 May 2026 16:07:14 +0000 https://ppchero.com/?p=30877 Your campaigns are better than your data says they are. Or worse. The problem is, you genuinely don’t know which and that’s the real crisis facing performance marketers today. We’ve entered an era where the foundational measurement layer most advertisers rely on is fundamentally broken. Browser-based tracking, the backbone of digital advertising since the pixel […]

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]]> Google Marketing Live Key Takeaways – What the PPC Industry Needs to Know for 2026 and Beyond https://ppchero.com/google-marketing-live-key-takeaways-what-the-ppc-industry-needs-to-know-for-2026-and-beyond/ Wed, 20 May 2026 19:23:17 +0000 https://ppchero.com/?p=30738 Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers can hear about new product announcements and Google showcases real-world case studies from businesses using their products. Back in 2025, we were introduced to AI Max for Search campaigns, Asset Studio, […]

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]]> Meta Ads Strategy: How to Avoid Common Pitfalls and Optimize for Success https://ppchero.com/meta-ads-strategy-how-to-avoid-common-pitfalls-and-optimize-for-success/ Mon, 18 May 2026 15:58:51 +0000 https://ppchero.com/?p=30742 Like Google, Meta has a thousand and one different toggles and most of them are not on your side. I think it’s a powerful platform for ecommerce and lead-gen. When it works, it really works. But things like their dashboard design and the pop-ups that follow you across every campaign setup screen are designed to […]

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