PPC Hero https://ppchero.com Digital ad strategies, tactics and news from Hanapin Marketing. Wed, 16 Sep 2026 14:33:31 +0000 en-US hourly 1 https://ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://ppchero.com 32 32 Proving the Value of Paid Search With Incrementality Testing https://ppchero.com/proving-the-value-of-paid-search-with-incrementality-testing/ Wed, 16 Sep 2026 14:33:29 +0000 https://ppchero.com/?p=31678 Attribution has long been one of marketers’ greatest challenges, but incrementality testing offers a more sophisticated view of true paid search outcomes.

<p>The post Proving the Value of Paid Search With Incrementality Testing first appeared on PPC Hero.</p>

]]> Google Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do Now https://ppchero.com/google-ads-target-bid-strategy-changes/ Thu, 10 Sep 2026 13:40:29 +0000 https://ppchero.com/?p=31587 Google Ads has changed how budget-limited campaigns optimise to Target CPA and ROAS. Here’s what changed, who’s affected and what advertisers should do now.

<p>The post Google Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do Now first appeared on PPC Hero.</p>

]]> How to Build a Google Ads Daily Pacing Script https://ppchero.com/how-to-build-a-google-ads-dailing-pacing-script/ Wed, 09 Sep 2026 16:54:26 +0000 https://ppchero.com/?p=31579 How GrowRoom built a Google Ads script that automates daily budget pacing across every client account, freeing up time for strategic thinking.

<p>The post How to Build a Google Ads Daily Pacing Script first appeared on PPC Hero.</p>

]]> Getting a Pipeline Number You Can Defend to Finance https://ppchero.com/getting-a-pipeline-you-can-defend-to-finance/ Wed, 02 Sep 2026 09:00:00 +0000 https://ppchero.com/?p=31565 Ask a B2B team what paid media added to pipeline last quarter, in dollars, and the room goes quiet. Here's how to measure it and defend the number to finance.

<p>The post Getting a Pipeline Number You Can Defend to Finance first appeared on PPC Hero.</p>

]]> Why B2B Campaigns Built for One Buyer Keep Stalling https://ppchero.com/why-b2b-campaigns-built-for-one-buyer-keep-stalling/ Wed, 26 Aug 2026 14:12:16 +0000 https://ppchero.com/?p=31561 The average B2B deal now involves around ten buyers, and 40% stall on indecision, not a competitor. Here's how to build campaigns that win the whole group.

<p>The post Why B2B Campaigns Built for One Buyer Keep Stalling first appeared on PPC Hero.</p>

]]> Black Friday 2026: A Uniquely High-Stakes Quarter https://ppchero.com/black-friday-2026/ Mon, 24 Aug 2026 14:04:28 +0000 https://ppchero.com/?p=31552 ChatGPT Ads, margin pressure, October launches and automation risk are leading to a perfect storm this Black Friday 2026. Here's how PPC teams should respond.

<p>The post Black Friday 2026: A Uniquely High-Stakes Quarter first appeared on PPC Hero.</p>

]]> The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway https://ppchero.com/performance-max-brand-leak-audit/ Fri, 21 Aug 2026 11:23:35 +0000 https://ppchero.com/?p=31522 Performance Max often reports your best return because it is quietly buying your own brand. Here is the audit that sizes the leak, and the levers that plug it.

<p>The post The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway first appeared on PPC Hero.</p>

]]> Everything You Need to Know About Hero Conf US 2026 https://ppchero.com/everything-you-need-to-know-about-hero-conf-us-2026/ Wed, 19 Aug 2026 15:14:33 +0000 https://ppchero.com/?p=31486 Our must-attend event for PPC and Paid Social professionals returns to San Diego on 15 and 16 September 2026. Here’s some of what you can expect to see at Hero Conf US 2026. Location We’re very excited to be hosting Hero Conf US 2026 in our new the venue – the San Diego Convention Center. We’ve moved […]

<p>The post Everything You Need to Know About Hero Conf US 2026 first appeared on PPC Hero.</p>

]]> We Tested Ads in ChatGPT: Here’s What the Channel Actually Does https://ppchero.com/we-tested-ads-in-chatgpt/ Wed, 19 Aug 2026 15:02:30 +0000 https://ppchero.com/?p=31501 ChatGPT advertising is live: blunt targeting, opaque pricing, thin measurement. Here's what our testing found about formats and cost before you spend a dollar.

<p>The post We Tested Ads in ChatGPT: Here’s What the Channel Actually Does first appeared on PPC Hero.</p>

]]> The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations https://ppchero.com/the-silver-lining-of-august-17-how-googles-bidding-change-solves-budget-scaling-fluctuations/ Tue, 18 Aug 2026 13:57:38 +0000 https://ppchero.com/?p=31480 Google’s August 17 bidding change pulls budget-limited campaigns back to their set targets. Which campaigns are affected, and how to prepare before the date.

<p>The post The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations first appeared on PPC Hero.</p>

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