PPC Hero https://ppchero.com Digital ad strategies, tactics and news from Hanapin Marketing. Wed, 24 Jun 2026 15:21:39 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://ppchero.com 32 32 Meta Campaign Structure in Andromeda Era https://ppchero.com/meta-campaign-structure-in-andromeda-era/ Wed, 24 Jun 2026 15:21:37 +0000 https://ppchero.com/?p=31064 For years, we built increasingly complex account structures - based on micro planets - to help Meta find the right people. Today, Meta is much better at finding those people than we are.

Our job is no longer to build endless audience combinations or separate every stage of the funnel into its own campaign. Our job is to create a galaxy that can feed the system with clear business objectives, enough data to learn, and enough creative variety to personalise the experience.

<p>The post Meta Campaign Structure in Andromeda Era first appeared on PPC Hero.</p>

]]> Adapting to Apple Search Ads’ New Second Slot https://ppchero.com/adapting-to-apple-search-ads-new-second-slot/ Wed, 24 Jun 2026 12:13:36 +0000 https://ppchero.com/?p=31059 For most of its history, Apple Search Ads ran on a simple rule. One query returned one ad, the advertiser who won the auction took the top of the results page, and everyone else competed for the next opportunity to appear. That rule no longer holds.

<p>The post Adapting to Apple Search Ads’ New Second Slot first appeared on PPC Hero.</p>

]]> How to Pitch to Speak at Marketing Events https://ppchero.com/how-to-pitch-to-speak-at-marketing-events/ Tue, 23 Jun 2026 15:11:14 +0000 https://ppchero.com/?p=31046 Whether you like it or loathe it, pitching is an essential part of building your presence as a speaker and getting yourself onto event agendas. This is why whether you’re a first time speaker, or seasoned pro, proactively pitching to speak at events is the best way to solidify your position in the speaker circuit. But how do you pitch to speak at an event and give yourself the best possible chance of success? Read on to find out.

<p>The post How to Pitch to Speak at Marketing Events first appeared on PPC Hero.</p>

]]> Google Ads Tracking in 2026: The 5 Things Every Advertiser Needs to Get Right https://ppchero.com/google-ads-tracking-in-2026-the-5-things-every-advertiser-needs-to-get-right/ Tue, 23 Jun 2026 14:39:18 +0000 https://ppchero.com/?p=31042 Google Ads has become increasingly dependent on conversion data. Smart Bidding, audience targeting, and value-based optimisation all rely on one thing: accurate tracking. If you’re auditing a Google Ads account today, these are the five tracking areas that matter most.

<p>The post Google Ads Tracking in 2026: The 5 Things Every Advertiser Needs to Get Right first appeared on PPC Hero.</p>

]]> 4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility https://ppchero.com/4-new-must-use-google-shopping-feed-attributes-for-maximum-visibility/ Wed, 17 Jun 2026 15:41:18 +0000 https://ppchero.com/?p=31021 In case you missed it, Google’s latest big updates were announced on the 20th May.
Lots of shiny new objects, lots of unknowns. What is clear is Google is making AI adoption a near non-negotiable for paid visibility.
So what is the takeaway from all of this other than AI? Your Shopping Feed.

<p>The post 4 New Must-Use Google Shopping Feed Attributes for Maximum Visibility first appeared on PPC Hero.</p>

]]> MCP Is Not Your Client Reporting System https://ppchero.com/mcp-is-not-your-client-reporting-system/ Mon, 15 Jun 2026 15:50:40 +0000 https://ppchero.com/?p=30991 People connect via GoMarble to a platform and assume they have solved reporting. They have made ad-hoc queries easier to run. Getting to client-ready reporting takes more than that.

<p>The post MCP Is Not Your Client Reporting System first appeared on PPC Hero.</p>

]]> Why Your PPC landing Pages Aren’t Converting  https://ppchero.com/why-your-ppc-landing-pages-arent-converting/ Mon, 08 Jun 2026 11:15:51 +0000 https://ppchero.com/?p=30955 Landing pages are where a lot of PPC campaigns quietly fall apart. The more specific your campaigns become, the more specific your landing pages should become too. That means creating multiple landing pages designed around different searches, audiences, and stages of intent.

<p>The post Why Your PPC landing Pages Aren’t Converting  first appeared on PPC Hero.</p>

]]> Google AI Max: What It Is, What It Does and Whether Your Account Is Actually Ready https://ppchero.com/google-ai-max-what-it-is-what-it-does-and-whether-your-account-is-actually-ready/ Fri, 05 Jun 2026 10:32:36 +0000 https://ppchero.com/?p=30945 A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people followed.

<p>The post Google AI Max: What It Is, What It Does and Whether Your Account Is Actually Ready first appeared on PPC Hero.</p>

]]> How to Create Your First Search Campaign https://ppchero.com/how-to-create-your-first-search-campaign/ Wed, 03 Jun 2026 15:11:03 +0000 https://ppchero.com/?p=30926 A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people followed.

<p>The post How to Create Your First Search Campaign first appeared on PPC Hero.</p>

]]> 6 PPC Myths Every Advertiser Should Stop Believing https://ppchero.com/6-ppc-myths-every-advertiser-should-stop-believing/ Mon, 01 Jun 2026 14:20:54 +0000 https://ppchero.com/?p=30913 From assuming that more conversions automatically mean better results, to believing that LinkedIn Ads are always more expensive than Meta Ads, some of our Hero Conf UK 2026 speakers are here to debunk some of the most common PPC misconceptions they see in the industry today.

<p>The post 6 PPC Myths Every Advertiser Should Stop Believing first appeared on PPC Hero.</p>

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