PPC Hero https://ppchero.com Digital ad strategies, tactics and news from Hanapin Marketing. Tue, 27 Oct 2026 13:22:28 +0000 en-US hourly 1 https://ppchero.com/wp-content/uploads/2024/09/cropped-ppchero-icon-32x32.png PPC Hero https://ppchero.com 32 32 Getting Started With Microsoft Advertising https://ppchero.com/get-started-with-microsoft-advertising/ Tue, 27 Oct 2026 13:22:26 +0000 https://ppchero.com/?p=31850 Learn how to get started with Microsoft Advertising, from setting up search campaigns to understanding match types, platform differences and targeting opportunities.

<p>The post Getting Started With Microsoft Advertising first appeared on PPC Hero.</p>

]]> AI Won’t Save You Time. Not at First. A PPC Experts AI Journey https://ppchero.com/ai-wont-save-you-time-not-at-first-a-ppc-experts-ai-journey/ Thu, 22 Oct 2026 10:16:51 +0000 https://ppchero.com/?p=31773 A PPC expert shares her honest AI learning journey, why mastering AI is about progress, not speed, and why it's perfectly OK if you feel left behind right now.

<p>The post AI Won’t Save You Time. Not at First. A PPC Experts AI Journey first appeared on PPC Hero.</p>

]]> AI Max in 2026-2027: What’s Working & What Bleeds Budget https://ppchero.com/ai-max-in-2026-2027-whats-working-what-bleeds-budget/ Tue, 20 Oct 2026 13:27:46 +0000 https://ppchero.com/?p=31764 Learn what’s working with AI Max in 2026-2027 & how paid search marketers can optimize, train, and scale AI-driven campaigns with the 6-step AI Max framework.

<p>The post AI Max in 2026-2027: What’s Working & What Bleeds Budget first appeared on PPC Hero.</p>

]]> Your ROAS Went Up. Where Did It Come From? https://ppchero.com/your-roas-went-up-where-did-it-come-from/ Thu, 15 Oct 2026 09:00:00 +0000 https://ppchero.com/?p=31746 Discover how Google Ads conversion tracking errors, duplicate conversions and static values can inflate ROAS, and how to audit your settings to get a more accurate picture of campaign performance.

<p>The post Your ROAS Went Up. Where Did It Come From? first appeared on PPC Hero.</p>

]]> Beyond Search: Winning Local Customers on Display & Demand Gen https://ppchero.com/beyond-search-winning-local-customers-on-display-demand-gen/ Tue, 13 Oct 2026 12:53:20 +0000 https://ppchero.com/?p=31718 Discover how to win more local customers with Google Display and Demand Gen ads using pain-point targeting, tailored creative and better landing pages.

<p>The post Beyond Search: Winning Local Customers on Display & Demand Gen first appeared on PPC Hero.</p>

]]> Landing Page Best Practices: When to Trust Them and When to Question Them https://ppchero.com/landing-page-best-practices-2/ Fri, 02 Oct 2026 13:27:12 +0000 https://ppchero.com/?p=31696 Use landing page best practices as a starting point when a/b testing. Let your account data guide what to test, how to test it, and when to challenge the standard in practice.

<p>The post Landing Page Best Practices: When to Trust Them and When to Question Them first appeared on PPC Hero.</p>

]]> Proving the Value of Paid Search With Incrementality Testing https://ppchero.com/proving-the-value-of-paid-search-with-incrementality-testing/ Wed, 16 Sep 2026 14:33:29 +0000 https://ppchero.com/?p=31678 Attribution has long been one of marketers’ greatest challenges, but incrementality testing offers a more sophisticated view of true paid search outcomes.

<p>The post Proving the Value of Paid Search With Incrementality Testing first appeared on PPC Hero.</p>

]]> Google Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do Now https://ppchero.com/google-ads-target-bid-strategy-changes/ Thu, 10 Sep 2026 13:40:29 +0000 https://ppchero.com/?p=31587 Google Ads has changed how budget-limited campaigns optimise to Target CPA and ROAS. Here’s what changed, who’s affected and what advertisers should do now.

<p>The post Google Ads Target Bid Strategy Changes: What Changed in August 2026 and What to Do Now first appeared on PPC Hero.</p>

]]> How to Build a Google Ads Daily Pacing Script https://ppchero.com/how-to-build-a-google-ads-dailing-pacing-script/ Wed, 09 Sep 2026 16:54:26 +0000 https://ppchero.com/?p=31579 How GrowRoom built a Google Ads script that automates daily budget pacing across every client account, freeing up time for strategic thinking.

<p>The post How to Build a Google Ads Daily Pacing Script first appeared on PPC Hero.</p>

]]> Getting a Pipeline Number You Can Defend to Finance https://ppchero.com/getting-a-pipeline-you-can-defend-to-finance/ Wed, 02 Sep 2026 09:00:00 +0000 https://ppchero.com/?p=31565 Ask a B2B team what paid media added to pipeline last quarter, in dollars, and the room goes quiet. Here's how to measure it and defend the number to finance.

<p>The post Getting a Pipeline Number You Can Defend to Finance first appeared on PPC Hero.</p>

]]>