PPC Hero

What I learned when making the jump from salaried to self-employed PPC Manager

Hannah Zora Strong — Tue, 05 May 2026 16:14:07 +0000

Like many freelancers, my origin story stemmed from seeking the elusive “work-life balance” we dream of after having a family, but before then I was a Senior PPCer at a North East UK digital agency. I had grown the PPC team from 3 staff to 10 over the space of 4 years, and I was […]

The post What I learned when making the jump from salaried to self-employed PPC Manager first appeared on PPC Hero.

Why B2B Google Ads Fail (Even When You Do Everything Right)

Aldwin Neekon — Wed, 22 Apr 2026 12:47:56 +0000

Solving the Search Paradox for High-Ticket B2B Lead Generation Google Ads is one of the most powerful tools in digital marketing, but a lot of B2B companies have trouble getting their campaigns to perform. Why? Sometimes it’s because most of the Google Ads best practices they know about were designed for the B2C market, with […]

The post Why B2B Google Ads Fail (Even When You Do Everything Right) first appeared on PPC Hero.

Google Ads Budget Pacing Explained

Bia Camargo — Mon, 20 Apr 2026 14:20:29 +0000

Most PPC managers treat budget changes like a dial. Turn it up, get more sales. Turn it down, save money. The reality inside Google Ads is messier, slower, and a lot more expensive when you get it wrong. Pacing is not a setting. It is a behavior the system learns, and every edit teaches it […]

The post Google Ads Budget Pacing Explained first appeared on PPC Hero.

Scaling Paid Media Without Burning Cash: Smarter Testing Frameworks for Modern PPC

Brooke Webber — Wed, 15 Apr 2026 16:03:00 +0000

Scaling paid media looks simple, but what usually happens is this: you push spend, performance holds for a few days, then CPAs start creeping up. Branded and high-intent campaigns carry the account for a while, but the moment you lean into broader queries or new audiences, efficiency drops. It’s hard to be sure what’s working […]

The post Scaling Paid Media Without Burning Cash: Smarter Testing Frameworks for Modern PPC first appeared on PPC Hero.

From Clicks to Confidence: How Brands Validate PPC Performance Without Flawed Attribution

Catherine Schwartz — Wed, 15 Apr 2026 15:51:01 +0000

Thanks to AI and platform tools, PPC campaigns can be created fairly quickly. That’s the easy part. But how do you measure results and attribute clicks to the right campaign? Cross-device journeys made things messy, then Privacy changes made things even worse. Platforms fill in the blanks, but they’re still guessing in places that matter. […]

The post From Clicks to Confidence: How Brands Validate PPC Performance Without Flawed Attribution first appeared on PPC Hero.

Why Your Google Ads Aren’t Getting Clicks

Joe Williams — Wed, 15 Apr 2026 15:29:35 +0000

If you’ve started running Google Ads and no one is clicking, it can feel frustrating. You might wonder if you’re doing something wrong or if ads just don’t work. The truth is, Google Ads do work, but small mistakes can stop them from performing. The good news is that most problems are easy to fix […]

The post Why Your Google Ads Aren’t Getting Clicks first appeared on PPC Hero.

Leveraging Google Ads for Local Businesses: Tactics to Dominate Your Market

Laxman Prajapati — Wed, 08 Apr 2026 16:17:55 +0000

Running Google Ads for a local business is nothing like running national campaigns. The search intent is faster, the buying window is shorter, and the margin for wasted spend is almost nonexistent. Yet most local advertisers still treat their campaigns like scaled-down enterprise accounts, broad match everywhere, generic location extensions, and a single bid strategy […]

The post Leveraging Google Ads for Local Businesses: Tactics to Dominate Your Market first appeared on PPC Hero.

Why LSA and Google Ads Cannibalize Each Other (And How to Fix It)

Julian Diep — Tue, 31 Mar 2026 11:58:45 +0000

Most PPC managers assume that running Google Local Service Ads alongside traditional Google Ads means more coverage, more leads, and better results. More placements equal more wins, right? Not always. In practice, LSA and Google Ads frequently compete for the same impression, the same click, and the same lead, leaving you paying twice for one […]

The post Why LSA and Google Ads Cannibalize Each Other (And How to Fix It) first appeared on PPC Hero.

The Ultimate Campaign Quality Assurance Checklist for 2026

Abby Webb — Tue, 31 Mar 2026 07:45:00 +0000

Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.

The post The Ultimate Campaign Quality Assurance Checklist for 2026 first appeared on PPC Hero.

Everything You Need to Know About Hero Conf UK 2026

Sophie Logan — Mon, 30 Mar 2026 10:52:45 +0000

Our must-attend event for PPC and Paid Social professionals returns to Brighton on Thursday 30th and Friday 1st May 2026. This will be our second year of bringing Hero Conf back to the UK audience and it is going to be even bigger and bolder than the last! Here’s some of what you can expect to see […]

The post Everything You Need to Know About Hero Conf UK 2026 first appeared on PPC Hero.