PPC Hero

ChatGPT Ads Are Here: Everything We Know So Far

Bia Camargo — Thu, 28 May 2026 15:23:35 +0000

The biggest shift in paid search since Google launched ads. ChatGPT Ads is live, and this is what we know so far.

The post ChatGPT Ads Are Here: Everything We Know So Far first appeared on PPC Hero.

Why Server-Side Tracking Is No Longer Optional for Paid Media

Michael Wisby — Tue, 26 May 2026 16:07:14 +0000

Your campaigns are better than your data says they are. Or worse. The problem is, you genuinely don’t know which and that’s the real crisis facing performance marketers today. We’ve entered an era where the foundational measurement layer most advertisers rely on is fundamentally broken. Browser-based tracking, the backbone of digital advertising since the pixel […]

The post Why Server-Side Tracking Is No Longer Optional for Paid Media first appeared on PPC Hero.

Google Marketing Live Key Takeaways – What the PPC Industry Needs to Know for 2026 and Beyond

Sophie Logan — Wed, 20 May 2026 19:23:17 +0000

Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers can hear about new product announcements and Google showcases real-world case studies from businesses using their products. Back in 2025, we were introduced to AI Max for Search campaigns, Asset Studio, […]

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Meta Ads Strategy: How to Avoid Common Pitfalls and Optimize for Success

Menachem Ani — Mon, 18 May 2026 15:58:51 +0000

Like Google, Meta has a thousand and one different toggles and most of them are not on your side. I think it’s a powerful platform for ecommerce and lead-gen. When it works, it really works. But things like their dashboard design and the pop-ups that follow you across every campaign setup screen are designed to […]

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The Power of Standing Still: My Hero Conf and brightonSEO April 2026 Recap

Thuha Wright — Thu, 14 May 2026 16:26:06 +0000

I’ll be honest, I nearly did what I always do at conferences. Head down, agenda in hand, power-walking between talks, grabbing a tea on the go. But this time at Hero Conf and brightonSEO, I did something different. I stood still. And it turns out, that was the best decision I made all day. Walking […]

The post The Power of Standing Still: My Hero Conf and brightonSEO April 2026 Recap first appeared on PPC Hero.

Why Reviewing Impression Share Metrics Can Transform Your E-commerce PPC Performance

Joe Williams — Tue, 12 May 2026 09:55:37 +0000

When managing e-commerce campaigns, it’s easy to focus on surface-level metrics; while these are important, they don’t always tell you what you’re missing. That’s where impression share metrics come in. By reviewing Search Impression Share, Search Lost Impression Share (Rank), and Search Lost Impression Share (Budget), you gain a clearer picture of missed opportunities and […]

The post Why Reviewing Impression Share Metrics Can Transform Your E-commerce PPC Performance first appeared on PPC Hero.

What I learned when making the jump from salaried to self-employed PPC Manager

Hannah Zora Strong — Tue, 05 May 2026 16:14:07 +0000

Like many freelancers, my origin story stemmed from seeking the elusive “work-life balance” we dream of after having a family, but before then I was a Senior PPCer at a North East UK digital agency. I had grown the PPC team from 3 staff to 10 over the space of 4 years, and I was […]

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Why B2B Google Ads Fail (Even When You Do Everything Right)

Aldwin Neekon — Wed, 22 Apr 2026 12:47:56 +0000

Solving the Search Paradox for High-Ticket B2B Lead Generation Google Ads is one of the most powerful tools in digital marketing, but a lot of B2B companies have trouble getting their campaigns to perform. Why? Sometimes it’s because most of the Google Ads best practices they know about were designed for the B2C market, with […]

The post Why B2B Google Ads Fail (Even When You Do Everything Right) first appeared on PPC Hero.

Google Ads Budget Pacing Explained

Bia Camargo — Mon, 20 Apr 2026 14:20:29 +0000

Most PPC managers treat budget changes like a dial. Turn it up, get more sales. Turn it down, save money. The reality inside Google Ads is messier, slower, and a lot more expensive when you get it wrong. Pacing is not a setting. It is a behavior the system learns, and every edit teaches it […]

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Scaling Paid Media Without Burning Cash: Smarter Testing Frameworks for Modern PPC

Brooke Webber — Wed, 15 Apr 2026 16:03:00 +0000

Scaling paid media looks simple, but what usually happens is this: you push spend, performance holds for a few days, then CPAs start creeping up. Branded and high-intent campaigns carry the account for a while, but the moment you lean into broader queries or new audiences, efficiency drops. It’s hard to be sure what’s working […]

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