PPC Rockstars Podcast-Learn PPC Optimization and Online Advertising Best Practices from the Experts

How PPC And SEO Can Work Together

Daron Babin — Thu, 17 May 2012 17:41:50 +0000

Location3 Media SEO Expert Tarla Cummings joins Joshua and Jared to discuss how PPC and SEO can work together and play off each other to create quality digital campaigns!

The Trenches of PPC Management

Daron Babin — Thu, 03 May 2012 22:42:57 +0000

We are going in the trenches of PPC Management with Location3 Media Account Managers JD Withrow, Emily Brown, Phil Wong, and Jim Halligan.

Milestones in Paid Search Marketing; 100 Episodes of PPC Rockstars

Daron Babin — Thu, 19 Apr 2012 06:37:08 +0000

Milestones in Paid Search Marketing; 100 Episodes of PPC Rockstars as PPC Rockstars celebrates its 100th podcast on WebmasterRadio.FM! Alex and Jared look back at some of the changes in search over the last 10 years and make some predictions for the future of search.

Franchise PPC Campaigns Best Practices

Daron Babin — Thu, 05 Apr 2012 20:25:22 +0000

Best Practices and tips for Franchise PPC campaigns as Alex and Jared welcome Anne Baum, the Local Solutions Manager at Location3 Media. They show us the best route to high-quality low-cost conversions.

New Features on Google and MSN

Daron Babin — Fri, 23 Mar 2012 02:33:55 +0000

Alex and Jared discuss new features on Google and MSN which include recent Google algorithm announcements, Google Adwords with Enhanced Ad Sitelinks and Microsoft adCenter with Dynamic Keyword Insertion.

PPC Trends to Watch

Daron Babin — Thu, 08 Mar 2012 23:03:24 +0000

Alex and Jared host a roundtable discussion on PPC Trends to Watch, including dynamic ads, search retargeting, and the blending of search with display campaigns.

Quality Score on Google

Daron Babin — Fri, 24 Feb 2012 03:33:03 +0000

Google gives us the 411 on quality score on their site. What is it? Why is it important? What does it effect? How can I improve it? Joshua and Jared welcome a Google insider in Google Account Strategist Amy Bender.

Should You Bid on Your Clients Branded Keywords?

Daron Babin — Thu, 09 Feb 2012 23:26:12 +0000

Should You Bid on Your Clients Branded Keywords? Our new hosts, Location3 Media President Alex Porter and VP of Data Intelligence Jared Schroder, tackle this question as we relaunch PPC Rockstars. They discuss Why, When and How much to bid for them.

How Local Advertisers Can Reach Their Audience

Daron Babin — Mon, 28 Mar 2011 19:46:23 +0000

BG Theory Founder Brad Geddes discusses ways on how local advertisers can best reach their audience in this episode taped on location from SES New York 2011.

Paid Search Without Keywords

Daron Babin — Mon, 24 Jan 2011 21:11:12 +0000

Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Articleon how this will be a pivotal year for paid search advertising and how new ad formats, an emphasis on display and a local PPC push are on a collision course with the new complexity in advertising and the maturation of online marketing.

2011 PPC Expert Predictions

Daron Babin — Mon, 17 Jan 2011 23:04:03 +0000

2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We also hear an original song called Adwords Blues by German PPC Pro Marc Hoeft.

Questions About Quality Score Part 2

Daron Babin — Mon, 03 Jan 2011 21:11:49 +0000

David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations.

Questions About Quality Score Part 1

Daron Babin — Mon, 27 Dec 2010 22:23:51 +0000

David conducts a Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on account level quality score.

SEO versus PPC Discussion with Rand Fishkin

Daron Babin — Tue, 30 Nov 2010 04:02:15 +0000

SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results.

User Testing and Optimizing PPC Campaign Results

Daron Babin — Mon, 22 Nov 2010 22:41:08 +0000

User Testing and Optimizing PPC Campaign Results with Bryan Eisenberg, as we learn 99 Free ,and Low Cost, Tools to Improve Your Website plus quick and cheap ways to Fix Blind Spots in Your PPC Efforts.

Display Advertising, Retargeting and Attribution

Daron Babin — Mon, 15 Nov 2010 21:17:06 +0000

Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio.

New Changes to Google Adwords

Daron Babin — Mon, 25 Oct 2010 23:29:44 +0000

New Changes to Google Adwords including new YouTube Video Targeting Tool, implementing phone extensions and the Google Adwords Bid Simulator reaches a new level.

How Conversion Funnels can Improve Conversion Rate

Daron Babin — Mon, 18 Oct 2010 23:00:02 +0000

Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel reporting capabilities within AdWords earlier this year.

How Adwords will be Affected by Google Instant

Daron Babin — Mon, 13 Sep 2010 21:45:22 +0000

David welcomes BG Theory founder Brad Geddes about How Adwords and paid search in general will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. You can read more about it here.

The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know

Daron Babin — Mon, 30 Aug 2010 23:13:04 +0000

David speaks about The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know. He talks to Bing Group Product Planner Rathna Sharad, about the transition issues and options, as well as some of the unique features of the adCenter platform including ones that are not available in AdWords â€“ like parameter-driven DKI.

Conversion Rates Bing Results on Yahoo

Daron Babin — Mon, 26 Jul 2010 23:46:12 +0000

David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match to Adwords Editor, SiteLinks in text ads, Conversion rates on rating extensions, product links, sitelinks, what we can expect with Bing Results in Yahoo and more.

4 Ways Search Analytics Reports Suck (And How To Fix Them)

Daron Babin — Mon, 28 Jun 2010 20:19:22 +0000

David Szetela is joined by Alex Cohen of Click Equations, and columnist for Search Engine Watch, for a cant miss topic: 4 Ways Search Analytics Reports Suck (And How To Fix Them).

Local PPC Advertising with Robert Brady

Daron Babin — Mon, 14 Jun 2010 21:48:48 +0000

Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campaigns.

Remarketing To Reach Abandoned Shoppers

Daron Babin — Mon, 07 Jun 2010 22:44:16 +0000

BG Theory Founder Brad Geddes demystifies powerful Google AdWords Remarketing to reach abandoned shoppers. He discusses finding the audience, coding, ad groups and more.

PPC for Social Media

Daron Babin — Mon, 17 May 2010 23:52:34 +0000

David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes Business Outreach Manager at Yelp Luther Lowe and Product Manager Bryan Byrne to discuss the launch of Yelps new PPC program.

Checkmate Method of Ad Copywriting

Daron Babin — Tue, 11 May 2010 00:48:12 +0000

Adwords for Dummies Author Howie Jacobson discusses The Checkmate Method of Ad Copywriting and fills us in on his webinar series Camp Checkmate where he teaches this method.

Google AdWords Remarketing

Daron Babin — Mon, 03 May 2010 18:15:19 +0000

On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral targeting feature in AdWords.

Top 10 Cool New Things in PPC Advertising

Daron Babin — Tue, 27 Apr 2010 02:40:51 +0000

David offers up a on air webinar presentation entitled the Top 10 Cool New Things in PPC Advertising.
Follow along with the presentation which can be found here

PPC Advice for Small Advertisers

Daron Babin — Mon, 12 Apr 2010 19:53:03 +0000

Brad Geddes,founder of bgTheory.com, discusses PPC Advice for Small Advertisers. He also discusses his work on creating and presenting AdWords Seminars for Success and introduces us to new service for small advertisers called Certified Knowledge.

Facebook PPC Versus Organic SEO

Daron Babin — Mon, 22 Mar 2010 21:36:58 +0000

Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google.
Marty emphasizes how Facebook is display advertising, like the Google Content Network, not like Search.

AdWords Quality Score Myths and Facts

Daron Babin — Mon, 08 Mar 2010 22:44:46 +0000

On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys.

What Yahoo and Microsoft Search Alliance Means to PPC Advertisers

Daron Babin — Mon, 22 Feb 2010 22:54:19 +0000

David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New AdWords UI Improvements and Google and their recently released beta versions of the updated Keyword and Placement Tools.

The Rise of Universal Paid Search

Daron Babin — Mon, 15 Feb 2010 23:19:31 +0000

Alex Cohen of Click Equations discusses his Search Engine Watch blog post on The Rise of Universal Paid Search, where he explains how 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers and how 2010 will go even further.

Conversion Conference 2010 and Attention Wizard

Daron Babin — Mon, 18 Jan 2010 23:30:21 +0000

David welcomes Site Tuners CEO and LPO radio host Tim Ash on to preview the upcoming Conversion Conference 2010 coming to San Jose, and why there was a need for this niche conference,

We also learn about the latest release from SiteTuners called Attention Wizard, the Visual Attention Prediction Tool for Landing Pages , which uses advanced artificial intelligence algorithms to simulate human visual processing and attention.

2010 PPC Expert Predictions

Daron Babin — Mon, 04 Jan 2010 22:20:19 +0000

David calls upon a group of PPC professionals to give their 2010 PPC Expert Predictions where they mention what events or trends could effect PPC.

Hypertargeting with Emotional Ad Messaging

Daron Babin — Mon, 21 Dec 2009 22:16:13 +0000

Hypertargeting with Emotional Ad Messaging with Dr. Glenn Livingston, a psychologist turned marketer who has consulted for dozens of Fortune 100 companies. He discusses including simple surveys in opt-in forms, Self Esteem And Purchase Behavior and more.

PPC Strategies and Search

Daron Babin — Mon, 14 Dec 2009 23:07:59 +0000

Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with Atrinsic Interactive CEO Aaron Baker.

PPC Secrets Revealed

Daron Babin — Tue, 08 Dec 2009 02:48:07 +0000

Listen as loose lips reveal deepest darkest PPC secrets. Wouldnâ€™t you love to get even just some of these confirmed PPC experts alone in a bar?
Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing.

Inaccuracy of Traditional Analytics

Daron Babin — Mon, 23 Nov 2009 20:08:28 +0000

Andrew Goodman from PageZero Media uncovers the truth about the inaccuracy of traditional analytics â€“ and coins a new phrase? Hint-Multiple Exposure Attribution, or MEA.

Google AdWords Opportunities

Daron Babin — Tue, 17 Nov 2009 03:20:49 +0000

David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising and more.

Content Networks and Display Ads

Daron Babin — Mon, 02 Nov 2009 21:18:46 +0000

David conducts an interactive PPC Q and A session with questions on placement of target parked domains, advertising on content networks, success with second and third tier ppc engines, and on bidding on display ads within Googles content network.

Bidding and Quality Score

Daron Babin — Mon, 19 Oct 2009 21:49:20 +0000

Discussion of Bidding and Quality Score with Craig Danuloff, Founder and President of ClickEquations. Plus, we look into a Click Equations white paper on The Advanced Guide to Improving Quality Score.

PPC Q and A

Daron Babin — Mon, 12 Oct 2009 21:51:52 +0000

David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more.

ROI Implications of PPC Campaign Management Tactics

Daron Babin — Mon, 21 Sep 2009 22:56:30 +0000

ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.

Competitive Intelligence Tools and Services

Daron Babin — Mon, 14 Sep 2009 21:15:44 +0000

AdGooRoo CEO Richard Stokes discusses Competitive Intelligence Tools and Services, and some discussion on which ones work best, and which ones you want to look out for.

The Death of Keywords?

Daron Babin — Mon, 24 Aug 2009 21:34:18 +0000

Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead.

Landing Page Testing and Design

Daron Babin — Mon, 10 Aug 2009 20:00:38 +0000

Landing Page Testing and Design with Site Tuners CEO Tim Ash. Tim introduces us to the private beta rollout of Attention Wizard, which is designed to predict where people are looking on your landing page.

Geo Targeting with Contextual Ads

Daron Babin — Mon, 03 Aug 2009 23:31:41 +0000

Geotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in content targeting geostrategies.

Microsoft Online Advertising

Daron Babin — Mon, 27 Jul 2009 21:26:07 +0000

Microsoft Advertising Community Manager Mel Carson spills the beans about the on-again, off-again Microsoft-Yahoo merger? Learn how Microsoft plans to make Google the Lotus 123 of online advertising!

Economics and Myths of Quality Score

Daron Babin — Mon, 20 Jul 2009 23:05:23 +0000

Craig Danuloff of Click Equations discusses a recent blog post on Economics of Quality Score which discusses how much a particular quality score costs or benefits in real money.

They also discusses the myths of quality Score idea including landing pages helping quality score, the importance of over-grouping keywords, and one were we have disagreed about using keywords in ad copy.

ROAD Model of Ad Group Construction

Daron Babin — Mon, 06 Jul 2009 22:11:43 +0000

Howie Jacobson, author of the deservedly popular book AdWords for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad group construction.

Two Campaign method of Content Advertising

Daron Babin — Mon, 29 Jun 2009 22:02:19 +0000

Michael Flores of Ardis Health discusses The â€œTwo Campaignâ€ method of Content advertising of mirror campaigns and those that are keyword-targeted and Placement-targeted, plus he gives his ideas for bidding on a CPM basis instead of CPC.

Content PPC Advertising

Daron Babin — Mon, 22 Jun 2009 21:56:37 +0000

Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices, Contextual alternatives to Google Content Network (Quigo, Marchex, Adknowledge, etc) and Alternatives to text ads like images ads, gadget ads, video and mobile.

Mobile PPC Advertising

Daron Babin — Mon, 15 Jun 2009 21:18:46 +0000

Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising, plus some info that listeners can act on right away, making or saving more money on their PPC campaigns.

Understanding Keyword Assists

Daron Babin — Mon, 01 Jun 2009 21:08:56 +0000

Understanding Keyword Assists as Engine Ready CEO Jamie Smith discusses the results of an Engine Ready study uncovering some fascinating stats about keyword assists and their impact on conversion.

Improve your Google AdWords Campaign

Daron Babin — Mon, 27 Apr 2009 20:46:39 +0000

David offers some free expert advice on how to improve your Google AdWords campaign. He looks at some samples and analyzes the keywords they are bidding on, including the geographic location if they’re using geotargeting.

Guy Kawasaki and his Twitter Tactics

Daron Babin — Mon, 20 Apr 2009 22:46:54 +0000

David welcomes Guy Kawasaki on to discuss a wide range of topics, but mostly his views on Twitter and whether his Twactics are spamming the Twitosphere, or legitimate value-added promotion.

Black Hat PPC Tactics

Daron Babin — Mon, 13 Apr 2009 22:11:13 +0000

Guest Marty Weintraub discusses Black Hat PPC Tactics with questions like adult traffic for a non adult product and discusses Utilities to convert IP addresses to host names and back.

Google Conversion Optimizer

Daron Babin — Mon, 06 Apr 2009 22:19:31 +0000

Is Google Conversion Optimizer the best-kept secret in PPC? Hear how this amazing free tool works, and how you can operate it to increase lower-cost conversions!

Drunken PPC Roundtable from SES New York 2009

Daron Babin — Wed, 25 Mar 2009 07:34:21 +0000

Its the second Drunken PPC Roundtable from SES New York 2009, and the panel features Richard Stokes of AdGooRoo, Michael Flores of Ardis Health and Christian Wentzel of Pepperjam.

Past and Future of PPC Advertising

Daron Babin — Mon, 23 Mar 2009 22:09:21 +0000

Kevin Lee Chairman & CEO of Didit, joins David to discuss the past and future of PPC. Kevin has also has been on the Board of SEMPO since it’s founding and recently launched D&B Power Profiles in conjunction with Dun & Bradstreet. Join the discussion! Where do you think PPC is headed?

PPC Twitter Forum

Daron Babin — Mon, 16 Mar 2009 17:24:49 +0000

David offers a Live PPC Twitter forum for listeners to ask questions building unique and content campaigns, to working with Google AdWords and more.

Expanded Broad Match Dangers

Daron Babin — Mon, 09 Mar 2009 21:47:01 +0000

Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Googleâ€™s Adwords Expanded Broad Match with Christine Churchill of Key Relevance

Natural and Paid Search Connection

Daron Babin — Mon, 02 Mar 2009 22:11:34 +0000

Find out whether thereâ€™s a secret connection between natural and paid search, or whether the proper exploitation of the two is just common sense and Marketing 101.

ABCs of PPC Click Fraud

Daron Babin — Mon, 23 Feb 2009 21:24:23 +0000

ABCs of PPC Click Fraud and what you can do to protect yourself from a practice that may be eating 17 percent of your ad spend with Tom Cuthbert, founder and president of ClickForensics.

PPC Drunken Roundtable SMX West

Daron Babin — Wed, 11 Feb 2009 19:34:53 +0000

In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:

Scott Brinker – ion Interactive, Dan Soha – FiveMill,Â Craig Danuloff – ClickEquations, Marc Poirier – Acquisio, Marty Weintraub – aimClear,Â Chad Baldwin – Kenshoo, Richard Zwicky – Enquisite, Addie Conner – CourseAdvisor, James Zolman – Semvironment,Â Wister Walcott – Marin Software Matt Van Wagner – FindMeFaster Richard Stokes – AdGooroo, Alissa Ruehl – Apogee.

Join in the fun and listen as they give away secrets that they otherwise wouldn’t. They also take part in perhaps the first ever “Twitter Drinking Game”.

AdWords to Boost Site Conversion

Daron Babin — Mon, 09 Feb 2009 19:33:01 +0000

AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market

Google AdWords Impressions

Daron Babin — Mon, 02 Feb 2009 19:30:56 +0000

High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them

Social Media Marketing and PPC

Daron Babin — Mon, 26 Jan 2009 19:28:10 +0000

EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit

Campaign Structure

Daron Babin — Mon, 19 Jan 2009 19:25:34 +0000

Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising.

PPC Predictions for 2009

Daron Babin — Mon, 12 Jan 2009 19:22:01 +0000

David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plusÂ as well as their favorite new PPC tips.

Competitive Tools and Techniques

Daron Babin — Mon, 05 Jan 2009 19:16:48 +0000

Eli Goodman, Search Evangelist for comScore discusses Competitive Tools and Techniques , and gives us some tips for getting info about your competitors PPC advertising activities.

Testing for PPC

Daron Babin — Tue, 30 Dec 2008 03:36:46 +0000

Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and finally what PPC people should test.

Attribution Management

Daron Babin — Tue, 23 Dec 2008 03:39:18 +0000

Attribution Management with Adam Goldberg of ClearSaleing talking about identifying, evaluating, and recommending the best attribution valuation practices and methodologies, plus he gives tips on detecting attribution problems.

Ad Group Split Tricks

Daron Babin — Tue, 09 Dec 2008 03:43:47 +0000

Learning about Ad Group Split Tricks with Dan Soha of Five Mill Marketing with the help of a presentation that helps to identify geo targeted trumping plus understanding keyword precedence, and advertising performance.

Negative Keywords and Search Query Reports

Daron Babin — Tue, 02 Dec 2008 03:47:11 +0000

David speaks about Negative Keywords and Search Query Reports with Ken Jurina and Curtis Dueck from Epiar, plus learn how the reports can help to find keywords that you may be bidding on such as Google and their keyword research report.

Conversion Paths

Daron Babin — Tue, 25 Nov 2008 03:49:53 +0000

Conversion Paths, the next wave in landing page design and optimization, as we get a look into post click marketing platform LiveBall from Ion Interactive, which lets marketers create, launch, test and analyze sophisticated landing experiences.

PPC Ads on Landing Pages

Daron Babin — Tue, 18 Nov 2008 03:53:48 +0000

Talking PPC Ads on Landing Pages with the author of Landing Page Optimization and Site Tuners CEO Tim Ash, and he and David critique an Orlando Luxury pet boarding site and a site called PersonalCanvasArt.

PPC History and Market Research by Proxy

Daron Babin — Tue, 11 Nov 2008 03:56:41 +0000

The Wizard of Google AdWords Perry Marshall discusses PPC History and Market Research by Proxy including the introduction of quality score and Google AdWords, and how Google got it right the first time when it was developed, plus how click through rate and bid price come together to create the Google formula.

Ad and Landing Page Clinic

Daron Babin — Tue, 04 Nov 2008 03:59:27 +0000

Ad and Landing Page Clinic with Search marketing consultant John Lee of Hanapin Marketing joins David dissect two PPC campaigns. as they offer incisive critiques of ads, and landing pages using several examples from Breaking Point Systems

High Resolution PPC

Daron Babin — Tue, 21 Oct 2008 04:01:57 +0000

Craig Danuloff of Commerce 360 discusses High Resolution PPC for understanding and managing PPC Campaigns offered by his companys Click Equations program , and he goes into the components of value and traffic.

Damage Control PR with PPC

Daron Babin — Tue, 07 Oct 2008 04:05:02 +0000

aimClear President Marty Weintraub gives his take on SMX East 2008 and then discusses Damage Control PR with PPC as he and David go over a case study they worked on that became Masterful PR through content PPC.

History of PPC

Daron Babin — Mon, 29 Sep 2008 21:24:06 +0000

PPC Summit CEO Mary O Brien fills us in on some of the history of PPC as PPC Rockstars broadcasts on location from PPC Summit 2008 where people come to learn Pay Per Click or PPC Search Engine Marketing from industry experts.

Negative Keywords

Daron Babin — Mon, 22 Sep 2008 21:26:34 +0000

Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives.

Click Quality and Search Engine Refunds

Daron Babin — Mon, 15 Sep 2008 21:29:23 +0000

Richard Zwicky of Enquisite discusses Click Quality and Search Engine Refunds, plus Googles impending changes to Quality Score. He offers tips that will help listeners improve their PPC campaigns.

Click Fraud and Click Quality

Daron Babin — Mon, 08 Sep 2008 21:32:07 +0000

Click Forensics Founder Tom Cuthbert discusses Click Fraud and Click Quality, contextual advertising and advertising on content networks, and how more advertisers should use content networks more.

Respect for PPC

Daron Babin — Mon, 25 Aug 2008 21:34:02 +0000

Page Zero founder Andrew Goodman, SES VP Kevin Ryan, and PPC Summit chairman Mary O Brien discuss Why doesnt PPC get more respect , why is there relatively little coverage of PPC topics at conferences and will PPC fade out and be split off into dedicated resources.

Google AdWords Quality Score

Daron Babin — Mon, 18 Aug 2008 21:35:55 +0000

Talking Google AdWords Quality Score with BG Theory founder Brad Geddes who distinguishes the different kinds of quality score and offers best practices for obtaining great Quality Score and repairing problem scores.

Local Search Targeting and Ego Bidding

Daron Babin — Mon, 11 Aug 2008 21:39:17 +0000

Local Search Targeting and Ego Bidding with Internet Marketing Consultancy Firm CEO and Founder Tony Wright, as he discusses local search and targeting, and how ego bidding can destroy campaigns.

Keyword Length and Ad Position

Daron Babin — Mon, 04 Aug 2008 21:40:56 +0000

Talking keyword length and ad position with AdGooRoo Founder Richard Stokes, as he discusses how keyword length and ad position impact CTR and CPC on Google AdWords, and he offers latest quantitative research on how CTR and CPC are impacted by keyword length and ad position.

Google Enhanced Performance Targeting

Daron Babin — Mon, 28 Jul 2008 21:43:06 +0000

Shelley Ellis of Icrossing discusses Google Enhanced Performance Targeting, including the new options for content and placement targeting, and the crossover between social media and paid search.

Starting Pay Per Click Campaigns

Daron Babin — Mon, 21 Jul 2008 21:44:20 +0000

Pay Per Click consultant and blogger Jeff Hudson discusses the virtues of starting small pay per click campaigns, plus they go over some of the SEO and third party tools that they like to use in their PPC Trade.

In House PPC Management and Content Bidding

Daron Babin — Mon, 14 Jul 2008 21:45:44 +0000

In-house PPC Management and Content Bidding Strategies with Michael Flores, Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City.

Blogging and Inheriting Shaky Campaigns

Daron Babin — Mon, 07 Jul 2008 21:48:54 +0000

Hanapin Marketing president and CEO Pat East discusses Blogging and Inheriting Shaky Campaigns. Hanapin Marketing is an Internet marketing firm specializing in pay per click management, search engine optimization, and web design and development. Hanapin is best known within the SEM industry for their blog on pay per click management, PPC Hero.

Keyword Lists

Daron Babin — Mon, 30 Jun 2008 21:51:22 +0000

James Zolman , principal consultant at SEMvironment discusses Building Killer Keyword Lists and goes over a visual presentation on including attracting a target audience, analyzing landing pages and analytics.

Landing Page Optimization Part Two

Daron Babin — Mon, 23 Jun 2008 21:52:43 +0000

Part Two of the discussion on Landing Page Optimization continues with Ionic Media Executive Vice President Mary Huffman gives her expertise on landing page improvements specifically for PPC campaigns.

Landing Page Optimization For PPC

Daron Babin — Mon, 16 Jun 2008 21:54:26 +0000

Tim Ash offers his expertise in Landing Page Optimization including some of the landing page mistakes he has come across and he offers tips on second perspectives and streamlining the amount of content on the landing page.

Agency Pricing Models

Daron Babin — Mon, 09 Jun 2008 21:55:58 +0000

Acquisio CEO Marc Poirier discusses agency pricing models, including their software product, acquisio SEARCH which helps agencies manages their clients paid search activity, plus he offers his pay per click techniques like utilizing click targeting and more.

Quality Score replacing Clickthrough Rates

Daron Babin — Mon, 02 Jun 2008 21:57:34 +0000

Andrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page quality and predicted relevancy of your keywords.

Social PPC

Daron Babin — Tue, 27 May 2008 21:59:31 +0000

David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal.

Pay Per Click in Digital Marketing

Daron Babin — Mon, 19 May 2008 22:02:33 +0000

Discussing Episodic Pay Per Click Campaigns with Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group, and how he incorporates pay per click to programing like South Park, The Daily Show with Jon Stewart and more.

Dynamic Keyword Insertion

Daron Babin — Mon, 12 May 2008 22:05:14 +0000

Matt Van Wagner of FindMeFaster discusses dynamic keyword insertion , including if DKI can improve marketing score, click through rates and ad relevancy.