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<channel>
	<title>PPS International Limited</title>
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	<link>https://www.ppsinternational.net/</link>
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	<url>https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2019/12/PPS_logofavicon.png?resize=16%2C16&#038;ssl=1</url>
	<title>PPS International Limited</title>
	<link>https://www.ppsinternational.net/</link>
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<site xmlns="com-wordpress:feed-additions:1">180663850</site>	<item>
		<title>Contract Training Support: A Case Study</title>
		<link>https://www.ppsinternational.net/2025/contract-training-support-a-case-study/</link>
		
		<dc:creator><![CDATA[Kelly F]]></dc:creator>
		<pubDate>Fri, 25 Jul 2025 16:52:59 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://www.ppsinternational.net/?p=19484</guid>

					<description><![CDATA[<p>In this case study, we share how a global research and development organization designed and developed a toolkit of learning resources for managers to apply in developing their teams on topics such as influence, managing conflict, working with stakeholders and working in a matrix.</p>
<p>The post <a href="https://www.ppsinternational.net/2025/contract-training-support-a-case-study/">Contract Training Support: A Case Study</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<h3 class="wp-block-heading">Situation:</h3>



<p>A global research and development organization designed and developed a toolkit of learning resources for managers to apply in developing their teams on topics such as influence, managing conflict, working with stakeholders and working in a matrix organization. The blended-learning solution was intended to be self-administered to intact teams and facilitated by mid-level teams’ managers.</p>



<p>Managers appreciated the content and flexibility of the toolkit, but struggled to coordinate the learning with an already full set of responsibilities. Additionally, the teams desired &#8216;an external perspective’ to add to their knowledge.</p>



<h3 class="wp-block-heading">Desired Outcomes:</h3>



<ul class="wp-block-list">
<li>Large volume of participants to attend learning in a brief timeframe without adding to training department headcount.</li>



<li>Consistent facilitation experience in multiple countries within the same organization.</li>



<li>Adaptation of content and examples depending upon location and team-specific needs.</li>



<li>Streamlined, turnkey administration support without adding to headcount.</li>
</ul>



<h3 class="wp-block-heading">Our Solution:</h3>



<p>PPS International Limited built an administration guide, onboarded and trained a team of facilitators from within our global network to act as adjunct or surge facilitators for the scientific and project teams. PPS assigned a client-specific logistical coordinator to manage the enrollment and data entry for each cohort. Facilitators kept track of team trends using a PPS-created database, so that each cohort completing the eight customized modules in the series had continuity from module to module.</p>



<h3 class="wp-block-heading">Products &amp; Services Used:</h3>



<ul class="wp-block-list">
<li>Global Contract Facilitators</li>



<li>Administration &amp; Logistical Support services</li>



<li>Instructional Design services</li>
</ul>



<h3 class="wp-block-heading">Success Indicators:</h3>



<ul class="wp-block-list">
<li>More than 350 leaders were trained in up to eight modules from 6 countries and three regions in less than 2 months without any addition to headcount for client company.</li>



<li>Up to 96% of participants indicated they gained new knowledge from the training sessions.</li>



<li>Up to 95% of participants felt that the training was a worthwhile investment from their organization.</li>



<li>Internal project manager commented, &#8220;We really appreciate all your flexibility and accommodations,&#8221; about ease of working with PPS International Limited to handle such a complex project.</li>



<li>Internal project managers also commented, “The results are excellent and highlight the effectiveness and impact of the training. Well done!” in regards to the overall program success.</li>
</ul>



<p></p>



<div data-wp-interactive="core/file" class="wp-block-file"><object data-wp-bind--hidden="!state.hasPdfPreview" hidden class="wp-block-file__embed" data="https://www.ppsinternational.net/wp-content/uploads/2025/07/PPS-Contract-Training-Support-Case-Study.pdf" type="application/pdf" style="width:100%;height:600px" aria-label="Embed of PPS Contract Training Support Case Study."></object><a id="wp-block-file--media-44aa5874-94ec-4d94-9adf-ee2ccea1f5d2" href="https://www.ppsinternational.net/wp-content/uploads/2025/07/PPS-Contract-Training-Support-Case-Study.pdf">PPS Contract Training Support Case Study</a><a href="https://www.ppsinternational.net/wp-content/uploads/2025/07/PPS-Contract-Training-Support-Case-Study.pdf" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-44aa5874-94ec-4d94-9adf-ee2ccea1f5d2">Download</a></div>
<p>The post <a href="https://www.ppsinternational.net/2025/contract-training-support-a-case-study/">Contract Training Support: A Case Study</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">19484</post-id>	</item>
		<item>
		<title>Sales Team Enablement:  A Case Study</title>
		<link>https://www.ppsinternational.net/2025/sales-team-enablement-a-case-study/</link>
		
		<dc:creator><![CDATA[PPS International Limited]]></dc:creator>
		<pubDate>Fri, 25 Jul 2025 16:42:35 +0000</pubDate>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Sales competency development]]></category>
		<category><![CDATA[Sales competency model]]></category>
		<category><![CDATA[Sales enablement course]]></category>
		<category><![CDATA[Sales enablement training]]></category>
		<category><![CDATA[Sales methodology training]]></category>
		<category><![CDATA[Sales process training]]></category>
		<guid isPermaLink="false">https://www.ppsinternational.net/?p=18737</guid>

					<description><![CDATA[<p>Situation: Employees in a large-sized firm were career engineers tasked to deliver a sales target in order to meet the organization&#8217;s aggressive growth targets. In discovery with the VP Sales, PPS recognized that there were no adopted competencies for the role and no documented sales process. Developmental opportunities were inconsistently made available across the organization. [&#8230;]</p>
<p>The post <a href="https://www.ppsinternational.net/2025/sales-team-enablement-a-case-study/">Sales Team Enablement:  A Case Study</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-f9e5853aa86ddd91b4f5158b90acb001">Situation:</p>



<p>Employees in a large-sized firm were career engineers tasked to deliver a sales target in order to meet the organization&#8217;s aggressive growth targets. In discovery with the VP Sales, PPS recognized that there were no adopted competencies for the role and no documented sales process. Developmental opportunities were inconsistently made available across the organization. Managers were not equipped to coach and develop employees to desired behaviors. In order to achieve sales goals, we created a holistic skills-development system.</p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-48d6e343108d6396b2c4a1e58f035921">Desired Outcomes:</p>



<ul class="wp-block-list">
<li>Develop skills to generate services demand and influence key decision makers within client organizations.</li>



<li>Nurture relationships with clients through interpersonal acumen.</li>



<li>Manage each sales territory to achieve revenue targets.</li>



<li>Apply knowledge of the firm&#8217;s product portfolio to solve existing and anticipate future customer challenges.</li>



<li>Employ a repeatable, dynamic sales process.</li>
</ul>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-e088ba8527c0611cb84aa390824b06dd">Our Solution:</p>



<p>As part of the process to develop a competency model for the sales engineer role, PPS International Limited held focus groups that included employees and managers. This also served as a way to document a repeatable sales process. We built a 360 assessment based upon the competency model and administered it, building individualized development plans and identifying organizational needs for the population. We designed and facilitated a two-day, ILT event that debriefed the assessment results, introduced sales tools, and equipped managers to develop talent on their respective sales teams.</p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-c81e02512ce1be356910a42fa4b90719">Success Indicators :</p>



<ul class="wp-block-list">
<li>Adoption of documented competency model by target employees.</li>



<li>Documented sales process to guide selling activities.</li>



<li>Increased engagement with existing sales enablement tools.</li>



<li>“Improved morale and engagement” —VP Sales.</li>



<li>Created first-ever individual development plans.</li>



<li>Equipped managers for talent development and provided insights to organizational skill strengths and gaps.</li>
</ul>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-f7a371259f18af518e8eea4351886a89">Products and Services:</p>



<ul class="wp-block-list">
<li>Customized 360 Assessment</li>



<li>Group Analysis and Debrief Workshop</li>



<li>Competency Modeling</li>



<li>Work Process Definition in the form of Sales Process Diagram</li>



<li>Custom Instructional Design &amp; Development Services</li>



<li>Facilitation Services</li>



<li>Manager Support Resources and Tools</li>
</ul>



<div class="wp-block-file"><a id="wp-block-file--media-1feabed2-0bb8-4e90-995b-2f7756112168" href="https://www.ppsinternational.net/wp-content/uploads/2025/02/Sales-Team-Enablement-Case-Study.png">Sales Team Enablement Case Study</a><a href="https://www.ppsinternational.net/wp-content/uploads/2025/02/Sales-Team-Enablement-Case-Study.png" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-1feabed2-0bb8-4e90-995b-2f7756112168">Download</a></div>



<figure class="wp-block-image size-large"><img data-recalc-dims="1" fetchpriority="high" decoding="async" width="791" height="1024" src="https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Sales-Team-Enablement-Case-Study.png?resize=791%2C1024&#038;ssl=1" alt="" class="wp-image-18738" srcset="https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Sales-Team-Enablement-Case-Study.png?resize=791%2C1024&amp;ssl=1 791w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Sales-Team-Enablement-Case-Study.png?resize=768%2C994&amp;ssl=1 768w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Sales-Team-Enablement-Case-Study.png?resize=640%2C828&amp;ssl=1 640w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Sales-Team-Enablement-Case-Study.png?resize=400%2C518&amp;ssl=1 400w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Sales-Team-Enablement-Case-Study.png?resize=367%2C475&amp;ssl=1 367w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Sales-Team-Enablement-Case-Study.png?resize=500%2C647&amp;ssl=1 500w" sizes="(max-width: 791px) 100vw, 791px" /></figure>
<p>The post <a href="https://www.ppsinternational.net/2025/sales-team-enablement-a-case-study/">Sales Team Enablement:  A Case Study</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">18737</post-id>	</item>
		<item>
		<title>Tool: 20 Ways to Develop Skills, Abilities and Knowledge</title>
		<link>https://www.ppsinternational.net/2025/tool-20-ways-to-develop-skills-abilities-and-knowledge/</link>
		
		<dc:creator><![CDATA[Kelly F]]></dc:creator>
		<pubDate>Fri, 25 Jul 2025 16:40:08 +0000</pubDate>
				<category><![CDATA[Tools]]></category>
		<guid isPermaLink="false">https://www.ppsinternational.net/?p=19480</guid>

					<description><![CDATA[<p>Talent development professionals, leaders and self-directed learners often create specific development plans around gaining experience and building skills and knowledge. The 'go to' option is often formal training—such as facilitator-led programs and conferences. We find it helpful in working with coachees or participants to think beyond formal training in order to create plans that have variety and tap into different modes and methods of learning.</p>
<p>The post <a href="https://www.ppsinternational.net/2025/tool-20-ways-to-develop-skills-abilities-and-knowledge/">Tool: 20 Ways to Develop Skills, Abilities and Knowledge</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Talent development professionals, leaders and self-directed learners often create specific development plans around gaining experience and building skills and knowledge. The &#8216;go to&#8217; option is often formal training—such as facilitator-led programs and conferences. We find it helpful in working with coachees or participants to think beyond formal training in order to create plans that have variety and tap into different modes and methods of learning.</p>



<p></p>



<p>To support these efforts, we created an infographic called, <a href="/files/files/20%20Ways%20to%20Develop_PPS.pdf"></a><em><a>20 Ways to Develop</a></em><a href="/files/files/20%20Ways%20to%20Develop_PPS.pdf"><em>&nbsp;Skills, Abilities &amp; Knowledge</em></a>. This resource is useful as a reminder or to introduce options that might not otherwise be readily considered in creating individual development plans.</p>



<div data-wp-interactive="core/file" class="wp-block-file"><object data-wp-bind--hidden="!state.hasPdfPreview" hidden class="wp-block-file__embed" data="https://www.ppsinternational.net/wp-content/uploads/2025/07/20-Ways-to-Develop_PPS.pdf" type="application/pdf" style="width:100%;height:600px" aria-label="Embed of 20 Ways to Develop_PPS."></object><a id="wp-block-file--media-5f78853d-4193-4e01-b433-8db8aa3f22c0" href="https://www.ppsinternational.net/wp-content/uploads/2025/07/20-Ways-to-Develop_PPS.pdf">20 Ways to Develop_PPS</a><a href="https://www.ppsinternational.net/wp-content/uploads/2025/07/20-Ways-to-Develop_PPS.pdf" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-5f78853d-4193-4e01-b433-8db8aa3f22c0">Download</a></div>



<p></p>



<p>Feel free to use with your direct reports, coachees, participants and others as you create meaningful and well-rounded development plans.</p>



<p></p>
<p>The post <a href="https://www.ppsinternational.net/2025/tool-20-ways-to-develop-skills-abilities-and-knowledge/">Tool: 20 Ways to Develop Skills, Abilities and Knowledge</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">19480</post-id>	</item>
		<item>
		<title>Video: Ways to Learn Beyond Formal Training</title>
		<link>https://www.ppsinternational.net/2025/video-ways-to-learn-beyond-formal-training/</link>
		
		<dc:creator><![CDATA[Kelly F]]></dc:creator>
		<pubDate>Fri, 25 Jul 2025 15:48:32 +0000</pubDate>
				<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">https://www.ppsinternational.net/?p=19476</guid>

					<description><![CDATA[<p>In this brief video, we describe a few ways to learn, beyond formal training. The ideas can be used to jump start discussions with learners, direct reports and coachees about how to continue their development after training.</p>
<p>The post <a href="https://www.ppsinternational.net/2025/video-ways-to-learn-beyond-formal-training/">Video: Ways to Learn Beyond Formal Training</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>In this video, we describe a few ways to learn, beyond formal training. The ideas can be used to jump start how participants continue their development after training.</p>



<p></p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe title="Ways to Learn Beyond Formal Training" width="1140" height="641" src="https://www.youtube.com/embed/QCwxmT9ZVb0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>
<p>The post <a href="https://www.ppsinternational.net/2025/video-ways-to-learn-beyond-formal-training/">Video: Ways to Learn Beyond Formal Training</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">19476</post-id>	</item>
		<item>
		<title>Video: How to Have a Feedforward Discussion</title>
		<link>https://www.ppsinternational.net/2025/video-how-to-have-a-feedforward-discussion/</link>
		
		<dc:creator><![CDATA[Kelly F]]></dc:creator>
		<pubDate>Fri, 25 Jul 2025 15:18:46 +0000</pubDate>
				<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">https://www.ppsinternational.net/?p=19473</guid>

					<description><![CDATA[<p>In this video, we share the distinction between feedback and feedforward, a process originated by Marshall Goldsmith. We also provide an example of what a feedforward agenda might sound like with an example. We offer training on holding leadership and other conversations, including our Giving &#38; Receiving Feedback program, Having Tough Conversations program and Manager [&#8230;]</p>
<p>The post <a href="https://www.ppsinternational.net/2025/video-how-to-have-a-feedforward-discussion/">Video: How to Have a Feedforward Discussion</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>In this video, we share the distinction between feedback and feedforward, a process originated by Marshall Goldsmith. We also provide an example of what a feedforward agenda might sound like with an example.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe title="How to Have a Feedforward Conversation" width="1140" height="641" src="https://www.youtube.com/embed/322JJqfZ_Dw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<p>We offer training on holding leadership and other conversations, including our Giving &amp; Receiving Feedback program, Having Tough Conversations program and Manager as Mentor &amp; Coach.</p>



<p></p>
<p>The post <a href="https://www.ppsinternational.net/2025/video-how-to-have-a-feedforward-discussion/">Video: How to Have a Feedforward Discussion</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">19473</post-id>	</item>
		<item>
		<title>Digital Microlearning: A Case Study</title>
		<link>https://www.ppsinternational.net/2025/digital-micro-learning-a-case-study/</link>
		
		<dc:creator><![CDATA[PPS International Limited]]></dc:creator>
		<pubDate>Sun, 08 Jun 2025 13:40:12 +0000</pubDate>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[digital capability]]></category>
		<category><![CDATA[Digital champions]]></category>
		<category><![CDATA[digital fluency]]></category>
		<category><![CDATA[digital knowledge]]></category>
		<category><![CDATA[digital learning]]></category>
		<category><![CDATA[Digital learning manufactuiring]]></category>
		<category><![CDATA[digital literacy]]></category>
		<category><![CDATA[Digital manufacturing]]></category>
		<category><![CDATA[digital skills]]></category>
		<category><![CDATA[Digital Training]]></category>
		<category><![CDATA[Digital upskiling]]></category>
		<guid isPermaLink="false">https://www.ppsinternational.net/?p=18672</guid>

					<description><![CDATA[<p>In this case study, we share how a global organization explored key digital concepts for employees using a multi-modal curriculum incorporating videos, reading assignments, problem-solving activities and group discussions in a series of eight, 15-minute learning “nuggets.”</p>
<p>The post <a href="https://www.ppsinternational.net/2025/digital-micro-learning-a-case-study/">Digital Microlearning: A Case Study</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>In this case study, we share how our partner, <a href="https://www.synet-group.com/synet/">SyNet EMEA</a>, assisted a global organization using digital microlearning to build knowledge and understanding of key digital concepts for employees using a blended learning approach including self-paced learning, group discussions, videos and mobile learning.</p>



<p class="has-dark-color has-text-color has-link-color wp-elements-dc880eba0772ff0e819f7aa64f192a87"></p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-f9e5853aa86ddd91b4f5158b90acb001">Situation:</p>



<p>A global pharmaceutical and consumer products organization wanted to equip manufacturing employees with key digital concepts to prepare them for future business, more focused on use of data and digital solutions. Because of production demands, they needed to offer a solution via engaging and time-sensitive channels of learning such as digital microlearning. The organization wanted to create dialog between members and leaders (who had attended executive-level digital acumen programs of their own) while also identifying employees who could serve as digital champions and cascade the learning</p>



<p></p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-48d6e343108d6396b2c4a1e58f035921">Desired Outcomes:</p>



<ul class="wp-block-list">
<li>Share core digital concepts across the manufacturing team.</li>



<li>Create a common vocabulary for manufacturing employees.</li>



<li>Recognize basics of data, analytics and effect to work streams.</li>



<li>Develop a digital mindset for individuals that leads to institutionalization of a digital culture for the organization.</li>



<li>Engage in problem solving between leaders and employees, leveraging data and digital solutions.</li>
</ul>



<p></p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-e088ba8527c0611cb84aa390824b06dd">Our Solution:</p>



<p>SyNet developed a multi-modal curriculum incorporating videos, reading assignments, problem-solving activities and group discussions in a series of eight, 15-minute learning “nuggets.” Total duration of the curriculum is two hours and the suggested span for completion of activities is one month. Learning can be completed asynchronously or in team learning events led by supervisors. This “digital pill” is book-ended with a formal launch event to prepare the facility employees and application activities following the mobile learning.</p>



<p></p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-26d2b5074f68928e9aa9bebb09cc37da">Product and Services Used:</p>



<ul class="wp-block-list">
<li>Needs assessment services</li>



<li>Curriculum design and content curation</li>



<li>Instructional design and development services</li>



<li>Media production services</li>



<li>Third-party platform integration with NovoEd</li>



<li>Administration and coordination with manufacturing supervisors</li>



<li>Evaluation and measurement administration and analysis</li>
</ul>



<p></p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-20b56b2a631cbb6aab32b7e0ca213438">Success Indicators:</p>



<ul class="wp-block-list">
<li>Expanded program audience to all manufacturing employees</li>



<li>Utilized site-specific messaging and communication channels</li>



<li>Allowed access to content 24/7 on multiple types of mobile devices</li>



<li>Integrated with NovoEd platform for flexible, self-directed learning</li>



<li>Delivered in multiple languages</li>



<li>Produced reports and metrics for learner engagement</li>



<li>Trained 2,500 employees initially</li>
</ul>



<p class="has-small-font-size"></p>



<div class="wp-block-file"><a id="wp-block-file--media-9613d666-697a-4f26-b7c4-4829c514cf69" href="https://www.ppsinternational.net/wp-content/uploads/2025/02/Digital-Micro-Learning-Case-Study.png">Digital Micro-Learning Case Study</a><a href="https://www.ppsinternational.net/wp-content/uploads/2025/02/Digital-Micro-Learning-Case-Study.png" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-9613d666-697a-4f26-b7c4-4829c514cf69">Download</a></div>



<figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="791" height="1024" src="https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Digital-Micro-Learning-Case-Study.png?resize=791%2C1024&#038;ssl=1" alt="" class="wp-image-18725" srcset="https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Digital-Micro-Learning-Case-Study.png?resize=791%2C1024&amp;ssl=1 791w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Digital-Micro-Learning-Case-Study.png?resize=768%2C994&amp;ssl=1 768w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Digital-Micro-Learning-Case-Study.png?resize=640%2C828&amp;ssl=1 640w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Digital-Micro-Learning-Case-Study.png?resize=400%2C518&amp;ssl=1 400w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Digital-Micro-Learning-Case-Study.png?resize=367%2C475&amp;ssl=1 367w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Digital-Micro-Learning-Case-Study.png?resize=500%2C647&amp;ssl=1 500w" sizes="auto, (max-width: 791px) 100vw, 791px" /></figure>
<p>The post <a href="https://www.ppsinternational.net/2025/digital-micro-learning-a-case-study/">Digital Microlearning: A Case Study</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">18672</post-id>	</item>
		<item>
		<title>What to Read: L&#038;D&#8217;s Playbook for the Digital Age</title>
		<link>https://www.ppsinternational.net/2025/corporate-learning-lnd-playbook-for-the-digital-age/</link>
		
		<dc:creator><![CDATA[PPS International Limited]]></dc:creator>
		<pubDate>Sun, 01 Jun 2025 13:16:06 +0000</pubDate>
				<category><![CDATA[Book]]></category>
		<category><![CDATA[#WhatToRead]]></category>
		<category><![CDATA[corporate learning]]></category>
		<category><![CDATA[learning and development]]></category>
		<category><![CDATA[training and development]]></category>
		<guid isPermaLink="false">https://www.ppsinternational.net/?p=18632</guid>

					<description><![CDATA[<p>In L&#038;D's Playbook for the Digital Age, Brandon Carson makes the case that it's time to rethink corporate learning and its role in enabling the workforce, and creating a new process for developing skills and capabilities. Carson argues that L&#038;D is one of the most critical business functions and must be appropriately funded and resourced to realize the performance gains that are crucial to the business. Corporate learning needs a way to navigate the transformation the digital age is demanding. For L&#038;D, Carson's playbook process can help build alignment across the team and with stakeholders by being flexible as business needs change.</p>
<p>The post <a href="https://www.ppsinternational.net/2025/corporate-learning-lnd-playbook-for-the-digital-age/">What to Read: L&amp;D&#8217;s Playbook for the Digital Age</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p id="block-fe83f950-5886-45a5-aaa3-6b3fcff707ad"></p>



<figure class="wp-block-image size-full"><img data-recalc-dims="1" loading="lazy" decoding="async" width="1024" height="257" src="https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/LDs-Post-Banner-1024x257-1.png?resize=1024%2C257&#038;ssl=1" alt="" class="wp-image-18779" srcset="https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/LDs-Post-Banner-1024x257-1.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/LDs-Post-Banner-1024x257-1.png?resize=768%2C193&amp;ssl=1 768w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/LDs-Post-Banner-1024x257-1.png?resize=640%2C161&amp;ssl=1 640w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/LDs-Post-Banner-1024x257-1.png?resize=400%2C100&amp;ssl=1 400w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/LDs-Post-Banner-1024x257-1.png?resize=367%2C92&amp;ssl=1 367w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/LDs-Post-Banner-1024x257-1.png?resize=500%2C125&amp;ssl=1 500w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-1e07173359cf32a2c6e578c92488b7b2" id="block-217e3cbd-912c-413b-81ba-1e15f379dd62">Corporate learning is undergoing a massive overhaul as digital and other technologies disrupt more traditional ways of learning. This issue of “What to Read” highlights the book <em>L&amp;D&#8217;s Playbook for the Digital Age </em>by <a href="https://www.brandonwcarson.com/">Brandon Carson</a>.</p>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-995a0764404e7fa1f7bb258cf678ddc2" id="block-a00af804-c54f-4a28-8e09-5f4be16c02ea"></p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-42882c26b33d7243525e48cd9a79f576" id="block-dbfcfe10-4fa4-43b2-aa61-4e9ea8dd2079">&#8220;Arguably the most critical aspect of learning governance, however, is to identify gaps that often cause business functions to create their own training outside of the L&amp;D function. Closing those gaps, where applicable, will result in less redundancy and drive more cost efficiency.&#8221; </p>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-da5ec78562fb482cacc022707f4c8379"></p>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-da5ec78562fb482cacc022707f4c8379"></p>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-ec37ec01efe561af1037cbc82f5c9c4d" id="block-dbfcfe10-4fa4-43b2-aa61-4e9ea8dd2079">&#8220;There are currently five large disruptors occurring simultaneously: the digital transformation, the 2020 pandemic, a new financial recession, the largest social justice movement since the 1960s, and climate change. These events accelerated what we refer to as the &#8220;future of work&#8221; and laid it on the our doorsteps now, today. All companies are navigating these disruptors, and they&#8217;re affecting how talent is attracted, acquired, retained and developed.&#8221;</p>



<p class="has-primary-color has-text-color has-link-color wp-elements-562a064862f6beba84a44997e6adfa5b" id="block-f681a176-b400-4897-a0f1-ed5978832530">From L&amp;D&#8217;s Playbook for the Digital Age</p>
</blockquote>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-8d5a30e33ec1817a389f76d48e75694c" id="block-4eb69ea7-5aab-438d-9aea-f7ae7520f632"></p>



<p id="block-e5985453-15c5-44b9-b396-346b737643eb"></p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-85d3bb2915e409f66a32a26bc878f879" id="block-3c307946-41f0-4193-9006-19fd0af4f426">Summary</p>



<p id="block-effed4c9-44f6-4af6-b7ef-7158914c32dd"></p>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-ec9f8994e71cc612f391bba9032c8913" id="block-173ca442-cc6e-4ec6-939e-1402eca35eb6">In <em>L&amp;D&#8217;s Playbook for the Digital Age</em>, Brandon Carson makes the case that it&#8217;s time to rethink corporate learning and its role in enabling the workforce, and creating a new process for developing skills and capabilities. Carson argues that L&amp;D is one of the most critical business functions and must be appropriately funded and resourced to realize the performance gains that are crucial to the business. Corporate learning needs a way to navigate the transformation the digital age is demanding. For L&amp;D, Carson&#8217;s playbook process can help build alignment across the team and with stakeholders by being flexible as business needs change.</p>



<p id="block-c2229b30-3ca6-493b-ab55-ed658dcf8e53"></p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-365f7a1daa25dc071b2b5c2b56b6efd2" id="block-d83af5c8-d818-46e8-bd41-fe3e65696e4f">Our Key Takeaways from <em>L&amp;D&#8217;s Playbook for the Digital Age</em></p>



<p></p>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-0a449912717a185633c60e9cc48ed9f8" id="block-453f6831-f634-4ada-aacf-ac198b9879a4">Our three key takeaways from this book are:</p>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-45616998f38f891ee9b58aadc92714ec" id="block-453f6831-f634-4ada-aacf-ac198b9879a4">1. Reimagine L&amp;D as a Strategic Business Partner: L&amp;D must evolve from a support function to a strategic partner integral to business success. This involved aligning L&amp;D initiatives with organizational goals, using data-driven insights to inform decisions, and fostering a culture of continuous learning. </p>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-f678ebd3386b583bc2f9f5e080020458" id="block-453f6831-f634-4ada-aacf-ac198b9879a4">2. Embrace Technological Advancements in Learning: L&amp;D should leverage emerging technologies such as AI, cloud computing and data analytics. These tools can enable personalized learning, efficient content delivery, and real-time performance tracking. </p>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-b70b327b14703ec5ab65b014a338d5cf" id="block-453f6831-f634-4ada-aacf-ac198b9879a4">3. Prioritize Human-Centric Learning Experiences: Even with technological advances, it is still important to maintain a human-centered approach in learning design. This includes fostering emotional intelligence, collaboration, and leadership skills. We do this by balancing technological tools with a focus on human development. </p>



<p></p>



<p class="has-quaternary-color has-text-color has-link-color has-small-font-size wp-elements-cb82d93937111f3db33fe43d19667e16" id="block-453f6831-f634-4ada-aacf-ac198b9879a4">By adopting these strategies, L&amp;D leaders can effectively navigate the challenges of the digital age, ensuring that their organizations remain agile, innovative and people-focused.</p>



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<p></p>
<p>The post <a href="https://www.ppsinternational.net/2025/corporate-learning-lnd-playbook-for-the-digital-age/">What to Read: L&amp;D&#8217;s Playbook for the Digital Age</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">18632</post-id>	</item>
		<item>
		<title>How to Begin a Difficult Conversation</title>
		<link>https://www.ppsinternational.net/2025/how-to-begin-a-difficult-conversation/</link>
		
		<dc:creator><![CDATA[Kelly F]]></dc:creator>
		<pubDate>Sun, 13 Apr 2025 10:08:00 +0000</pubDate>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[difficult conversations]]></category>
		<category><![CDATA[doing tough stuff well]]></category>
		<category><![CDATA[giving feedback]]></category>
		<guid isPermaLink="false">https://www.ppsinternational.net/?p=18927</guid>

					<description><![CDATA[<p>Many leaders dread holding difficult conversations, giving corrective feedback and delivering 'bad news.' In this video, we share a few sentence starters that help to set the tone of the conversation and begin the discussion on a forward-facing note. We also include tips that can help with having a productive mindset.</p>
<p>The post <a href="https://www.ppsinternational.net/2025/how-to-begin-a-difficult-conversation/">How to Begin a Difficult Conversation</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>In this video, we share a few key phrases and tips on how to begin a difficult conversation.</p>



<p></p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
https://youtu.be/8-hyvKyoC_Y
</div></figure>



<p></p>



<p>We offer training on holding difficult conversations, including our <a href="https://www.ppsinternational.net/services/programs/doing-the-tough-stuff-well/">Doing the Tough Stuff Well</a> program and <a href="https://www.ppsinternational.net/services/programs/manager-as-mentor-and-coach/">Manager as Mentor and Coach</a>.</p>



<p></p>



<p>Contact us to learn more:</p>


<div class="wp-block-jetpack-contact-form"><a href="https://www.ppsinternational.net/2025/how-to-begin-a-difficult-conversation/" target="_blank" rel="noopener noreferrer">Submit a form.</a></div>


<p></p>
<p>The post <a href="https://www.ppsinternational.net/2025/how-to-begin-a-difficult-conversation/">How to Begin a Difficult Conversation</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">18927</post-id>	</item>
		<item>
		<title>Coaching Skills for Leaders: A Case Study</title>
		<link>https://www.ppsinternational.net/2025/coaching-skills-for-leaders/</link>
		
		<dc:creator><![CDATA[PPS International Limited]]></dc:creator>
		<pubDate>Wed, 12 Mar 2025 18:29:42 +0000</pubDate>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Coaching skills]]></category>
		<category><![CDATA[Coaching skills for leaders]]></category>
		<category><![CDATA[Coaching skills for managers]]></category>
		<category><![CDATA[Leadership Development Coaching]]></category>
		<guid isPermaLink="false">https://www.ppsinternational.net/?p=18743</guid>

					<description><![CDATA[<p>In this case study, we share how one organization built coaching skills for leaders using a blended learning approach including a self-assessment and practice labs. The project achieved 99% overall satisfaction and linked to the organization's performance management cycle including key process areas where coaching skills benefit teams.</p>
<p>The post <a href="https://www.ppsinternational.net/2025/coaching-skills-for-leaders/">Coaching Skills for Leaders: A Case Study</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>In this case study, we share how one organization built coaching skills for leaders using a blended learning approach including a self-assessment and practice labs.</p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-2d56ecdd16180ac6838e46ac87e6861c">Situation</p>



<p>As part of a cultural transformation, the Executive and Senior leadership of a global, medical device company with 30% year-over-year growth, published core values for the organization, several which required leaders to use active coaching skills.</p>



<p>To implement the core values and competencies, managers needed to adopt a “coach approach,&#8221; including using skills such as reflective listening, thoughtful inquiry, and demonstrating empathy.</p>



<p>Managers also needed to use coaching skills as part of the newly-standardized formal performance management process.</p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-590171b1fd1e30afa76a525908e35988">Desired Outcomes</p>



<ul class="wp-block-list">
<li>Recognize the importance of coaching skills to an organization&#8217;s capacity and impact.</li>



<li>Explore the value of coaching to develop trust-based relationships.</li>



<li>Define coaching skills and identify current barriers to coaching.​</li>



<li>Simplify coaching to a practical activity which happens naturally in interactions across the organization.</li>



<li>Recognize the importance of empathy, humility and psychological safety when coaching.</li>
</ul>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-e9a043937472063ab5f2c6e97b1474ff">Our Solution</p>



<p>PPS designed a series of learning activities including a personal assessment based on organizational values and a series of virtual and instructor-led training events for the participants.</p>



<p>The design incorporated thought from the <a href="https://coachingfederation.org/new-member-1?utm_source=MGI&amp;utm_medium=Google-search&amp;utm_campaign=PC-Acquisition&amp;gad_source=1&amp;gclid=Cj0KCQjw4cS-BhDGARIsABg4_J1-Z_l5wBmqpEt6eZzEnPS4SmwepneHHLZMavev78teQU7MknRsVLQaAjVrEALw_wcB">International Coaching Federation</a> and utilized certified coaches as faculty.</p>



<p>All materials were branded to the client organization.</p>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-a95dc8938b7fca568ef5c633b5f22588">Success Indicators</p>



<ul class="wp-block-list">
<li>Participants signaled 99% overall satisfaction and evaluated facilitation 5.0 out of 5.0.</li>



<li>Solution aligned to organization&#8217;s core values.</li>



<li>Solution referenced organization&#8217;s performance management cycle including key process areas where skills would be used.</li>



<li>Client&#8217;s senior leaders provided visible support and sponsorship.</li>



<li>Solution used a blended-learning approach with manageable participation timeframes to allow application, in recognition of organizational growth.</li>



<li>Examples, language and graphics used in design took a global leadership audience into account.</li>
</ul>



<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-f7ef55039ffbec7930871f3641850490">Products &amp; Services Used&nbsp;</p>



<ul class="wp-block-list">
<li>Consultation with Executive/Senior Leadership team</li>



<li>Custom <a href="https://www.ppsinternational.net/services/instructional-design-services/">Instructional Design &amp; Development</a></li>



<li>Skills practices for application activities</li>



<li><a href="https://www.ppsinternational.net/services/contract-training-and-facilitation/">Facilitation services</a></li>



<li>Coaching services</li>



<li>Program evaluation services</li>
</ul>



<div class="wp-block-file"><a id="wp-block-file--media-b3b7dac5-f2a9-468f-870f-6c5d5459e1a9" href="https://www.ppsinternational.net/wp-content/uploads/2025/02/Coaching-Skills-for-Leaders-Case-Study.png">Coaching Skills for Leaders Case Study</a><a href="https://www.ppsinternational.net/wp-content/uploads/2025/02/Coaching-Skills-for-Leaders-Case-Study.png" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-b3b7dac5-f2a9-468f-870f-6c5d5459e1a9">Download</a></div>



<figure class="wp-block-image size-large"><img data-recalc-dims="1" loading="lazy" decoding="async" width="791" height="1024" src="https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Coaching-Skills-for-Leaders-Case-Study.png?resize=791%2C1024&#038;ssl=1" alt="" class="wp-image-18744" srcset="https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Coaching-Skills-for-Leaders-Case-Study.png?resize=791%2C1024&amp;ssl=1 791w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Coaching-Skills-for-Leaders-Case-Study.png?resize=768%2C994&amp;ssl=1 768w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Coaching-Skills-for-Leaders-Case-Study.png?resize=640%2C828&amp;ssl=1 640w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Coaching-Skills-for-Leaders-Case-Study.png?resize=400%2C518&amp;ssl=1 400w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Coaching-Skills-for-Leaders-Case-Study.png?resize=367%2C475&amp;ssl=1 367w, https://i0.wp.com/www.ppsinternational.net/wp-content/uploads/2025/02/Coaching-Skills-for-Leaders-Case-Study.png?resize=500%2C647&amp;ssl=1 500w" sizes="auto, (max-width: 791px) 100vw, 791px" /></figure>
<p>The post <a href="https://www.ppsinternational.net/2025/coaching-skills-for-leaders/">Coaching Skills for Leaders: A Case Study</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">18743</post-id>	</item>
		<item>
		<title>What to Read: The Perfect Story</title>
		<link>https://www.ppsinternational.net/2025/storytelling-book-the-perfect-story/</link>
		
		<dc:creator><![CDATA[PPS International Limited]]></dc:creator>
		<pubDate>Tue, 04 Mar 2025 00:00:00 +0000</pubDate>
				<category><![CDATA[Book]]></category>
		<category><![CDATA[#WhatToRead]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">https://www.ppsinternational.net/?p=18640</guid>

					<description><![CDATA[<p>Storytelling is an age-old way to share information and get and keep attention. In this issue of "What to Read," we highlight insights from the book "The Perfect Story" by Karen Eber.</p>
<p>The post <a href="https://www.ppsinternational.net/2025/storytelling-book-the-perfect-story/">What to Read: The Perfect Story</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
]]></description>
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<p>Storytelling is an age-old way to share information and get and keep attention. In this issue of &#8220;What to Read,&#8221; we highlight insights from the book <em>The Perfect Story</em> by <a href="https://www.kareneber.com/">Karen Eber</a>.</p>



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<p>&#8220;Your best ideas will be discovered when you apply constraints within a specific context. Constraints aren&#8217;t limiting; they provide focus. The most dreaded question in a job interview is, &#8220;Tell me about yourself.&#8221; It&#8217;s so broad and vague—where do you start? If the question was, &#8220;Tell me what you liked about your last job&#8221; or &#8220;Describe a project you were proud of,&#8221; you would have plenty to share. The same thing happens in storytelling. If we don&#8217;t apply constraints, our brains don&#8217;t know which file to access to retrieve an idea. Our mind goes blank for what feels like an awkwardly long time. Ask a specific question, and the brain immediately becomes focused and can access memories and ideas.&#8221;</p>



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<p>&#8220;The act of avoiding and withholding information they don&#8217;t want to share makes them gloss over details they should. The energy that should go to creating the story is spent protecting information. The resulting story is flatter and less engaging.&#8221; </p>



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<p>&#8220;An HR team I worked with had a dashboard of data that was reviewed quarterly. They would tell the story of a few individuals within the data set to bring meaning to the data and then would zoom out to discuss the data at the company level. Their intent was clear: level set on the understanding of the data to support a thoughtful discussion. Had they only shared the stories of a few individuals and not fostered a broader discussion, their approach could have been seen as manipulative. By combining the stories and data at scale with discussions, they were able to have rich and nuanced conversations that wouldn&#8217;t have otherwise resulted.&#8221;</p>



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<p class="has-primary-color has-text-color has-link-color wp-elements-b02a7b63d9a0dafd232a2e9399792f07">From <em>The Perfect Story</em> by Karen Eber</p>
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<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-4e2b1789856bd51f7518fdd2ede8c0ad">Summary</p>



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<p>An excellent story on why storytelling is important and how to effectively tell stories. Karen Eber provides steps and real-world examples to help us elevate our storytelling and make meaningful connections. In this book, Karen explains the science of storytelling and teaches you:</p>



<ul class="wp-block-list">
<li>Leverage the Five Factory Settings of the Brain to hack the art of storytelling</li>



<li>Build a toolkit of endless story ideas</li>



<li>Define the audience for your story</li>



<li>Apply a memorable story structure</li>



<li>Engage senses and emotions</li>
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<ul class="wp-block-list">
<li>Tell stories with data</li>



<li>Avoid common storytelling mistakes</li>



<li>Use your body to tell dynamics stories</li>



<li>Ensure your story doesn&#8217;t manipulate</li>



<li>Navigate and embrace the vulnerability of storytelling</li>
</ul>



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<p class="has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-f99e9475b1ce67db04b71cc336b19023">Our Key Takeaways from <em>The Perfect Story</em></p>



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<p>Part One: Hacking the Art of Storytelling</p>



<p>The section goes into detail of why stories are important and helpful. Storytelling builds ideas and creates shared understanding and connection. Stories are memorable, create interaction and reinforce value. This section also explains the Five Factory Settings of the Brain: Engaging and Focusing the Brain, Minding the Gap of Assumptions, Processing and Categorizing Information, Creating Connection and Empathy, Seek Pleasure and Avoid Pain. Storytelling creates an artificial reality experience for our brains. The way we tell stories matter. </p>



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<p>Part Two: The Context&#8230;.Finding Ideas for Stories </p>



<p>In storytelling, you can&#8217;t create and edit at the same time. Story ideas emerge when you apply constraints. Create a toolkit of ideas. Stories start with the audience, not the idea. Define the desired outcomes for what you want your audience to know, feel, think, or do. </p>



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<p>Part Three: The Conflict—Building The Story&#8217;s Structure</p>



<p>Stories without a structure are hard to follow. The four-part story structure model (Context, Conflict, Outcome, Takeaway) gives you the flexibility to build out your idea for any setting. The four-part story structure is a tool you can use five minutes before a meeting to anchor the major points of a story or communication you&#8217;re going to share. Using this structure makes it easier for the audience to follow and understand your story. The details give the story context, relatable characters, and unexpected events to help anchor understanding for the audience. Specific details are memorable. Don&#8217;t just tell us you&#8217;re eating ice cream. Describe the specific flavor and any toppings. Don&#8217;t cheat the audience of details by using connecting phrases like &#8216;eventually.&#8217; Describe what happened to get to that point. Descriptions that engage the senses increase neural activity, keep your brain out of lazy mode, and immerse the audience in the story. Show the emotions of the characters without telling us. Don&#8217;t tell us the character is frustrated. Describe how they cut someone off in a conversation, refusing to have the same conversation again. The start of the story should capture attention whether with a hook, a question, a statement or by appealing to the curiosity of the audience. Ask yourself what you want your audience to know, think, do, or feel before potential interactions. This prepares you to tell stories in real-time. Data never speaks for itself. When you don&#8217;t walk someone through data, you risk different interpretations and misalignment. Simple data leads to rich conversations. Make the data easy to understand and act upon. Stories help create simple data. </p>



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<p>Part Four: The Outcome—Telling A Great Story</p>



<p>Pause is a character in your story. Embrace it to build and release tension. Know your starting, ending, and transition sentences for a strong start and finish. There are a few clues that your story resonates: Audience members tell you stories in return, Conversations expand to different ideas, considerations, and thoughts. There is a big gap between telling a story and telling a great story that engages your audience. It&#8217;s not enough to tell a story. The way you tell it impacts the connection with the audience and the likelihood of achieving the desired outcome. Influence involves choice. Manipulation involves control. Information, choices, perceptions, and power are often distorted. As you prepare your stories, ask yourself, Who are you OK with disappointing? Your story isn&#8217;t intended for everyone. Free yourself by determining exactly who it&#8217;s for and who you are OK not connecting with. Stories may have been told before, but not by you. Your audience wants to hear your perspective. </p>



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<p>Part Five: The Takeaway—Landing the Idea</p>



<p>The most valuable thing people can do is give us their attention. Great stories respect that attention by thoughtfully building an idea that informs, influences, or inspires the audience.</p>



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<p>The post <a href="https://www.ppsinternational.net/2025/storytelling-book-the-perfect-story/">What to Read: The Perfect Story</a> appeared first on <a href="https://www.ppsinternational.net">PPS International Limited</a>.</p>
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