PR Meets Marketing

Business Cards Do Not Equal Permission

by RambergMediaImages via Flickr I subscribe to quite a few enewsletters and RSS feeds, so it’s always surprising to receive an enewsletter that I never subscribed to. How did they [...]

Ten Tips for Virtual Press Conferences

On my other blog, The Virtual Buzz, I wrote a blog post regarding 10 Tips for a Successful Virtual Press Conference. With web conferencing, webcasting, live streaming and virtual event [...]

Selling Social Media to Your Organization

In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” I [...]

Five Tips for Launching a Memorable Start-Up Company

So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one of the lucky ones who was selected to launch and [...]

My Top Five Free Online Productivity Tools

I’ve been a consultant for just over a year now. When I first started, I didn’t realize the tools I would need to help manage my clients, invoicing, billing and [...]

Social Media for Health Care Professionals

Social media has become increasingly popular for business-to-business and business-to-consumer marketing. I recently did some research on social media by healthcare professionals and wanted to share some of the articles [...]

Three Tips for Crisis Management in a Social Media World

When I first started in public relations, one of the main issues we faced was the rise of corporate websites – if our clients should do it, how and why. [...]

Get to Know Your Reporter Better – Three Tips

Media databases, such as Vocus and Cision, are great resources for finding reporters and bloggers who cover specific industries and topics. These databases helped augment the day-to-day research that practitioners [...]

Three Tips on How to Pitch Bloggers

With my sub focus on virtual events, I’ve been receiving media pitches to attend these type of events. Inviting media and bloggers to attend your event – whether virtual or [...]

PR Blunders from Politics – Sarah Palin, Anthony Weiner and John Edwards

Over the past week, I’ve seen the stories develop over Sarah Palin’s interesting take on history, Anthony Weiner’s unfortunate pictures on Twitter, and the indictment of John Edwards. In each [...]