The Social Media Press Release Workshop teaches how to leverage the power of Facebook, Twitter, YouTube, Pinterest and other social media.

PR NewsChannel, a leading global press release distribution service, today announced that this spring  it will hold its first Social Media Press Release Writing Workshop in Tampa.

Designed for public relations and marketing professionals with some press release writing experience, attendees will learn and then write and engineer a Social Media Press Release the three-hour workshop.

A Social Media Press Release leverages the power of Facebook, Twitter, YouTube, Pinterest and other social media.

“This will be a hands-on writing class and participants will walk away with the skills necessary to create a social media press release,” says Glenn Selig, founder of PR NewsChannel.

Selig recently presented the workshop at the Social Media Strategies Summit in Las Vegas.

“I really enjoy the hands-on approach it beats that classic lecture hall feel,” said Thomas Thomas, an expert in Information Technology, about the hands-on Social Media Press Release Writing Workshop.

The date and time for the Tampa Social Media Press Release Writing Workshop will be announced soon.

For more information about the Social Media Press Release Writing Workshop please visit: http://ow.ly/985zw

To be kept posted via email about the upcoming workshop: http://ow.ly/985y5

ON THE WEB:

www.prnewschannel.com

With offices in the U.S., U.K., Germany and Denmark, Rainysongs Entertainment – Danmark Music Group is a leader in digital music distribution. The companies recently elevated digital music distribution to a new level in North America, South America, Jamaica, Dominican Republic and Puerto Rico when Rainysongs – Danmark Music Group USA released the “RDS” System. RDS software is Danmark’s proprietary software licensed exclusively to Rainysongs Entertainment and available for lease in the specific territories listed with international digital distribution. RDS software, with international digital distribution, is advanced technology that enables music labels to gain total control over their digital music releases online internationally.

“I am so motivated by this new partnership with Glenn Selig and the PR NewsChannel staff. We are now able to offer a new school way of distributing press releases to get the word out digitally,” says Rainy Davis, singer, songwriter and CEO of Rainysongs Entertainment. “Through our new partnership Rainysongs is able to offer this necessary PR component to our clients, labels and artists through our digital platform.”

PR NewsChannel is a global newswire that offers affordable, effective press release distribution and unparalleled customer support.

As the press release distribution service created by former journalists, the company knows news and how to get attention. Old school press release distribution is just for reaching the news media. New school is press release distribution that reaches the news media and consumers–potential clients and customers.

“PR NewsChannel understands that the Internet and social media have redefined how a press release can and should be used in any industry and certainly in digital music distribution,” says Glenn Selig, president an CEO of Selig Multimedia, Inc., PRN’s parent company. “We are pleased to be working with Rainysongs, a company that also recognizes that.”

The new Rainysongs Entertainment digital distribution website http://www.rainysongs.com launched on Valentine’s Day, 2012.

Rainysongs’ executives are multi-platinum and Grammy nominated songwriters who understand the creative mind of an artist. Rainy was best known for her hit song “Sweetheart” that was later re recorded by Mariah Carey and Jermaine Dupri. Sweetheart, co-written by Rainy Davis appears on multiple Mariah Carey albums selling more than 22 million albums worldwide and garnering over 275 additional usage licenses internationally. Most recently Sweetheart was released on The Essential Mariah Carey release (February, 2011).

About PR NewsChannel: PR NewsChannel is the global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

About Rainysongs Entertainment: Rainysongs Entertainment / Danmark Music Group USA announce the launch of the new digital music distribution website Rainysongs.Com on Valentine’s Day 2012. Their flagship product: the RDS System software (powered by Danmark) with international digital music distribution empowers all artists and music label professionals with full control of their digital music distribution worldwide. Digital distribution with RDS Software empowers you with the ability to get music online fast, add unlimited music labels, branding of all your music labels, add unlimited artists & tracks, plus the ability to disable / enable music streaming to online stores. You can also create individual label logins and administrative functions, monitor sales trend reports and more. Rainysongs offers the necessary tools digital music companies need in the digital entertainment arena. Affordable Ala Cart digital music marketing services include: Press release distribution, press release writing services, Associated Press Distribution, twitter promotion, digital download card, delivery of music & video to radio stations & music television networks, Major label promotion, entertainment consulting, web and graphic design, Internet technology solutions, and of course music production and song writing. RainySongs Entertainment offers music professionals all digital distribution services. Divisions of Rainysongs Entertainment include: Rainysongs Digital, RSDMGUSA, and Danmark Music Group U.S.A.

MEDIA CONTACTS

Rainy Songs Entertainment
Danmark Music Group USA.
Rainy Songs Digital – RSDMGUSA
Tel: (888) 906-5598
Website: www.rainysongs.com

PR NewsChannel
Phone: (888) 399-5534
Email: info@prnewschannel.com
Website: www.prnewschannel.com

To focus on the economy, the press release newswire PR NewsChannel launched the “Choose PR NewsChannel” campaign to provide special offers to businesses based in the state holding primary elections.

“With small business being cited by every candidate as the critical piece to getting the economy back on track, we decided to do a campaign of our own to help companies rev up their public relations and marketing efforts to attract new business,” says Glenn Selig (@glennselig), president and CEO of Selig Multimedia, Inc., PR NewsChannel‘s parent company. “We’ve been doing this in every state since the presidential primaries began. We’re particularly excited about Florida because we’re headquartered here.”

And the GOP Convention will be held in Florida, too–Tampa.

Tomorrow’s BOGO for Florida to coincide with the Florida primary election: Buy any press release distribution, get one of equal or lesser value FREE.

The fine print: The BOGO offer cannot be combined with any other offer or discount; there’s a limit of three (3); purchase must be made by 5 p.m. ET, Jan. 31, 2012; distributions expire three (3) months from date of purchase; business must be based or have offices in Florida.

PR NewsChannel is a fast growing press release newswire. The company markets itself as an effective alternative to overpriced competitors that have become cost-prohibitive to many small and medium-sized companies.

For more information about PR NewsChannel, please visit www.prnewschannel.com.

For more information about the “Choose PR NewsChannel” campaign, please visit http://www.prnewschannel.com/about-us/choose-pr-newschannel-campaign/

PR NewsChannel on Twitter: @prnewschannel

“We have had double-digit growth every year for the last five years because we deliver top notch results at an affordable price,” says Glenn Selig, president and CEO of Selig Multimedia, Inc., the parent company of PR NewsChannel. “We’re living in a global marketplace so this is just another way to respond to clients’ needs.”

Today the press release distribution company began offering press release distribution services to the United Kingdom (U.K.), Australia, New Zealand, India, South Africa and more that 30 other nation states on every continent.

Next week, PR NewsChannel will begin sending press releases to Spanish speaking countries such as Spain, Argentina, Bolivia, Venezuela, Mexico, Guatemala, Colombia and more than 20 others. The newswire will deliver the press releases to media outlets in those countries in either English or Spanish.

PR NewsChannel (www.prewschannel.com)  is a fast growing press release newswire. The company markets itself as an effective alternative to overpriced competitors that have become cost-prohibitive to many small and medium-sized companies.

For more information about PR NewsChannel, please visit www.prnewschannel.com.

ON THE WEB

www.prnewschannel.com

“We offer a top-notch press release distribution service that meets the SEC’s public disclosure requirements and we do it for less than our competitors,” says Glenn Selig, president and CEO of Selig Multimedia, Inc., PR NewsChannel’s parent company.

Selig says when a company needs to widely disseminate material through a news  release, PR NewsChannel makes it possible to do so affordably and effortlessly.

PR NewsChannel meets the “public disclosure” requirement in “Regulation FD.”

Press releases from publicly traded companies distributed by PR NewsChannel are carried by top websites like Google Finance, Yahoo News,  Google News, Bing and AOL Finance (Daily Finance); they also are syndicated by top syndication companies including Financial Content and Comtex. 

Unless instructed otherwise by a company, the press release distributed via PR NewsChannel remains in PR NewsChannel’s archives and accessible to search engines for an indefinite period of time, PR NewsChannel says on its website.

PR NewsChannel also offers another bonus: The press release distribution company creates a dedicated RSS feed just for the public traded company’s press releases. 

If a publicly traded company needs to notify the news media about about a conference call to meet SEC public disclosure requirements, PR NewsChannel optionally sends press releases via email to reporters, business correspondents and editors–both to newsrooms and assignment/planning desks.

When issuing a press release announcing an upcoming conference call, under Regulation FD that press release would include the date, time, and call-in information for the conference call.

The press release usually provides adequate advance notice of the conference call.

Some companies also choose to send a press release following a conference call to announce the availability of transcripts. Those transcripts are generally posted on the public traded company’s website and a link is included in the press release, according to PR NewsChannel.

ON THE WEB

http://www.prnewschannel.com/sec-regulations/

The press release distribution company says live chat is being offered to meet customers’ changing needs.

“Live chat is a quick way to get a quick answer,” says Glenn Selig, founder of PR NewsChannel and president/CEO of Selig Multimedia, Inc., its parent company. “Those who use live chat really like it so we wanted to provide the feature as an option.”

More than half of U.S. consumers say they interact with retailers using live chat, according to an E-tailing Group study sponsored by Bold Software LLC released this past summer.

In that survey, 58% said they used live chat, up from 54% a year earlier.

The survey also showed 20% preferred live chat over other communications mechanisms. 

Here’s  how it will work: Visitors to PR NewsChannel will simply click an icon on PR NewsChannel and a chat screen will open. Then visitors can type a message and a public relations specialist at PR NewsChannel will reply via the chat screen. The service will be available during regular business hours.

The company says the new online chat service will launch this month.

ON THE WEB

www.prnewschannel.com

Earlier this week, the press release newswire launched the “Choose PR NewsChannel” campaign in which PR NewsChannel will provide special offers to businesses based in the state holding primary elections.

“With small business being cited by every candidate as the critical piece to getting the economy back on track, we decided to do a campaign of our own to help companies rev up their public relations and marketing efforts to attract new business,” says Glenn Selig (@glennselig), president and CEO of Selig Multimedia, Inc., PR NewsChannel‘s parent company.

The BOGO, which begins today: Buy any press release distribution, get one of equal or lesser value FREE.

The fine print: The BOGO offer cannot be combined with any other offer or discount; there’s a limit of three (3); purchase must be made by 5 p.m. ET, Jan. 21, 2012; distributions expire three (3) months from date of purchase; business must be based in South Carolina.

PR NewsChannel is a fast growing press release newswire. The company markets itself as an effective alternative to overpriced competitors that have become cost-prohibitive to many small and medium-sized companies.

For more information about PR NewsChannel, please visit www.prnewschannel.com.

For more information about the “Choose PR NewsChannel” campaign, please visit http://www.prnewschannel.com/about-us/choose-pr-newschannel-campaign/

PR NewsChannel on Twitter: @prnewschannel

Today is the launch of the “Choose PR NewsChannel” campaign in which the newswire will provide special offers to businesses in every state on the day of their respective primaries.

“With small business being cited by every candidate in the days leading up to the New Hampshire primary as the critical piece to getting the economy back on track we decided to do a campaign of our own to help companies rev up their public relations and marketing efforts to attract new business,” says Glenn Selig, president and CEO of Selig Multimedia, Inc., PR NewsChannel‘s parent company.

The BOGO today, on New Hampshire primary day: Buy any press release distribution, get one of equal or lesser value free.

The fine print: The BOGO offer cannot be combined with any other offer or discount; there’s a limit of three (3); purchase must be made by 5pm ET, January 10, 2012; distributions expire three (3) months from date of purchase.

PR NewsChannel is a fast growing press release newswire. The company markets itself as an effective alternative to overpriced competitors that have become cost-prohibitive to many small and medium-sized companies.

For more information about PR NewsChannel, please visit www.prnewschannel.com.

For more information about the “Choose PR NewsChannel” campaign, please visit http://www.prnewschannel.com/about-us/choose-pr-newschannel-campaign/

The “Choose PR NewsChannel” campaign officially kicks off tomorrow, the day of the first-in-the-nation primary in New Hampshire.

“With small business being cited by every candidate as the critical piece to getting the economy back on track we decided to do a campaign of our own to help companies rev up their public relations and marketing efforts,” says Glenn Selig, president and CEO of Selig Multimedia, Inc., PR NewsChannel‘s parent company. 

PR NewsChannel is a fast growing press release newswire that counts many small businesses nationwide as clients. The company has marketed itself as a cost-effective alternative to overpriced competitors that have become cost-prohibitive to many small and medium-sized companies.

The press release newswire says it will offer BOGO (buy one, get one free) deals and other exclusive specials to businesses located in states holding primaries. The specials will be announced via press release on PR NewsChannel and on the company’s Facebook and Twitter pages.

PR NewsChannel is based in Tampa, Fla., site of the August 2012 Republican National Convention. PR NewsChannel is actively involved with the Tampa Bay Host Committee, a Florida 501(c)(3) nonprofit.  The Host Committee serves as the officially designated Presidential Nominating Convention Host Committee under federal law and is a registered host committee with the Federal Election Commission.  The Host Committee is not involved in any political activity and is in no way considered a political committee under any state or federal laws. (See Tampa Bay Host Committee press releases on PR NewsChannel.)

For more information about PR NewsChannel, please visit www.prnewschannel.com.

For more information about this campaign, please visit http://www.prnewschannel.com/about-us/choose-pr-newschannel-campaign/

PR NewsChannel says new book releases content is now available to book bloggers--free of charge.

Link to it. Or aggregate it. New book releases articles are now available free of charge to book bloggers seeking rich content for their forums, PR NewsChannel announced today.

Internet experts say one of the best ways to attract more traffic to a blog is to have more content. And for book bloggers, information about new book releases may make a good fit.

PR NewsChannel is one of the leading news release distribution companies.

The company was created by former journalists and strictly follow Associated Press (AP) style guidelines.

“This is the consummate win-win,”  says Glenn Selig, president and CEO of Selig Multimedia, Inc. which owns and operates PR NewsChannel. “Bloggers provide the space and we provide the content.”

The new book releases content is available via RSS feed.

The content can be linked to PR NewsChannel.

The new book releases content can be ingested into any blog’s “skin” provided the material is credited.

RSS feed for new book releases:  http://ow.ly/8kgSN

View latest new book releases: http://ow.ly/8kk1O

PRN says more targeted new book releases content is also available. For more information, please contact PR NewsChannel at info@prnewschannel.com or 888.399.5534.

ON THE WEB

www.prnewschannel.com

The ‘Journal’ ranks Tampa Bay-area PR firms by number of local employees. With the number one PR firm being largest, this year Selig Multimedia, Inc. ranked 11th, up from the 19th position last year.

“This is a testament to the hard work our team performs every day,” said Glenn Selig, president and CEO of Selig Multimedia, Inc. “They are truly the best in the PR business. And I could not be more proud of the work that we day every day.”

The Publicity Agency (TPA) is a full-service, national PR firm with home offices in Tampa, Florida.

The PR agency, called “one of the top PR firms in the U.S.” by the Tampa Tribune is a leading strategic public relations firm. The Agency represents businesses, news makers, entertainers, professionals seeking top-tier Agency representation. Glenn and the team of talented and experienced publicity agents and publicists, have worked with some of the biggest names in business and entertainment.

PR NewsChannel is a global newswire created by journalists that’s affordable, effective and offers unparalleled customer support. PR NewsChannel, is affiliated with Google, Yahoo, AOL and the top content syndication networks.

ON THE WEB
www.seligmultimedia.com

www.thepublicityagency.com

www.prnewschannel.com

Social Media Strategies Summit

Today Selig’s company writes and distributes press releases for companies worldwide and is partnered with The Associated Press, Google, Yahoo! and top content syndicators in the United States. Glenn is recognized for his innovative methods of using social media and SEO to boost visibility of press releases.

Global Strategic Management Institute is lucky enough to have Selig facilitating a workshop at Social Media Strategies Summit, Las Vegas.  Selig will run “How to Use Social Media and SEO so Your Press Release Gets the Job Done,” a workshop designed to help attendees reach consumers and potential clients through the art of the press release. Attend his workshop and learn to:

-Write a press release for social media
-Twitterfy your press release
-Understand the importance of key words and how to identify them
-Craft a powerful headline?
-Define the role of the sub-headline

Early bird discounts are available through January 6, 2012 and space in Selig’s workshop is limited.  Register today to secure your seat and take advantage of early bird registration rates.

More information about Global Strategic Management Institute and Social Media Strategies Summit can be found at: www.gsmiweb.com
 
ABOUT GSMI
GSMI is dedicated to creating rich environments for learning, networking and ensuring their attendees have great experiences. GSMI hosts dozens of summits, around the world, each year. They are leaders in their industry and strive to always provide the best, most relevant, speakers, quality workshops and the right environment to both network and learn.
 
MEDIA CONTACT
Meaghan Edelstein
(561) 755-2595
meaghan.edelstein@gsmiweb.com

Tampa headquartered PR company helps find home for lost cat with three legs.

A public relations company has a new, unusual client. A three-legged kitty cat.

The cat, company employees nicknamed “Paws,” simply turned up at the front door of Selig Multimedia, Inc., which happens to be the home to the PR firm, The Publicity Agency and the press release newswire PR NewsChannel.

Clearly the cat wanted some attention.

“We tried calling the various governmental or animal offices that might be able to help but we were told that they either did not have the employees to pick up the cat or could not guarantee that the cat would not be put down,” says Glenn Selig, president and CEO of Selig Multimedia, Inc.

Selig says his office gave the cat water but then Paws disappeared for a few weeks.

The cat returned today.

www.youtube.com/watch?v=w6ZX68SJZ6Q

And that’s when the company decided to do something.

Using the resources of its PR firm and news distribution wire, Selig Multimedia, Inc. launched a campaign to find the owners who may be missing their cat, or find a new home for the lost cat who has only three legs.

“It’s one of the hind legs that appears to have been amputated,” says Selig. “Despite the disability, Paws appears to have no problem moving around and at a great clip, too!”

Selig Multimedia also posted a video on YouTube. To watch the cat in action, please visit http://www.youtube.com/watch?v=w6ZX68SJZ6Q.

“We hoping this story has a happy ending,” says Selig. “It would be a great holiday miracle and a great story to tell for years to come.”

If you are interested in providing a home for the cat, please contact Selig Multimedia, Inc. at (813) 708-1220.

UPDATE: 12/8/2011

The cat made her way inside the Selig Multimedia, Inc. offices. (See video below.)

An hour later, the cat’s owner came forward and claimed the cat. The cat’s name is Heather. Turns out, she had been abandoned about a year ago and the new cat owner took her in. The new cat owner is taking good care of her and she is warm and safe now.

“Thanks to everyone from around the U.S. and Canada who offered to help,” says Selig. “There are a lot of really wonderful, caring people in this world. And it’s reassuring to know that.”

www.youtube.com/watch?v=b0KiJk5vG4w

PR NewsChannel announced that BOGO Fridays begin tomorrow.

PR NewsChannel, the press release newswire created by journalists, announced the launch of  “BOGO” Fridays with the first offer beginning tomorrow.

BOGO is an acronym for “buy one, get one.”

“We’re kicking things off big,” says the BOGO email which went out today. The email however, does not disclose what the special offer is.

“The email will go out at 7:45am EST and that’s all we are saying for now,” says Jessica Pajak from PR NewsChannel. “We want clients to be surprised when they open the email.”

The press release newswire has been the conduit for press releases that produce headline-making news stories.

The press release distribution company bills itself as a global newswire that’s affordable, effective and offers unparalleled customer support.

The PR NewsChannel online syndication network reads like a Who’s Who in the .com world:  Google (NASDAQ:GOOG), Yahoo! (NASDAQ:YHOO), Microsoft (NASDAQ:MSFT), AOL (NYSE:AOL), The Associated Press, United Press International (UPI), Financial Content, Yellow Brix, Ask.com and many more.   (Read more about PRN’s syndication partners.)

To sign up for the BOGO email, please visit http://ow.ly/7LLtu.

ABOUT PR NEWSCHANNEL

PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

ON THE WEB:

www.prnewschannel.com

CONTACT:
Phone: 888.399.5534
Email: info@prnewschannel.com
Website: www.prnewschannel.com

The press release distribution company strengthens its relationship with The Associated Press (AP), the largest news gathering organization in the world.

PRNewsChannel, the press release distribution company created by journalists, has doubled-down on its partnership deal with The Associated Press (AP), the world’s top newswire.

Since 2009, press releases distributed via PR NewsChannel could be wired directly to newsroom computers of top AP member media outlets.  But now PR NewsChannel (www.prnewschannel.com) has created a dedicated electronic news feed to dispatch spot news priority alerts and media advisories to AP member media outlets and their staffs. This new method is faster than what it has been and even quicker than email.

“In the information age, it’s critical that news gets to where it needs to go as quickly as possible,” says Glenn Selig, founder of PR NewsChannel and president/CEO of Selig Multimedia, Inc., its parent company. “We are now in a cutting edge position to be able to reach news managers and other decision-makers at warp speed.”

In addition to breaking news and developing stories, the same news feed can be used to send other newsworthy items because it’s a direct pipeline to AP newsrooms.

Because of syndication deals, PR NewsChannel is able to publish press releases on popular search engines like Google, Google News, Yahoo! and Yahoo! News, AOL and Bing.

The company also sends press releases via email directly to reporters and editors at news outlets nationwide.

This newest feature allows the news to flow directly into newsroom computers just like any AP news item quicker than ever before possible.

Tampa, Fla.-based PRNewsChannel is not only the first and only press release newswire created by journalists, but it has assembled one of the largest newswire distribution networks and specializes in utilizing Search Engine Optimization techniques and social media strategies to disseminate news.

It has been selected the official press release distribution company for several top business conferences.

The Associated Press is the backbone of the world’s information system serving thousands of daily newspaper, radio, television and online customers with coverage in all media and news in all formats. With 1,700 U.S. daily, weekly and non-English and college newspapers and 5,000 radio and television stations taking AP services, it is the largest and oldest news organization in the world, serving as a source of news, photos, graphics, audio and video.

For more information about PRNewsChannel.com, please visit http://www.prnewschannel.com.

ABOUT PR NEWSCHANNEL
PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

ON THE WEB
www.prnewschannel.com

www.ap.org

CONTACT
Phone: 888.399.5534
Email: info@prnewschannel.com
Website: www.prnewschannel.com

The PR NewsChannel Social Media desk conceived the Twipitch concept and will use Twitter to pitch the press release and idea through creative messages on Twitter.

Twipitch™ is for a company that doesn’t have the budget to hire a social media agency or doesn’t have the knowledge or desire to initiate a Twitter marketing strategy itself.

This is a Twitter marketing strategy that helps businesses achieve social media exposure for the press release they are already sending via email and online.

The PR NewsChannel Social Media desk conceived the Twipitch concept and will use Twitter to pitch the press release and idea through creative messages on Twitter.

The “Twipitch” Twitter marketing strategy service is available for engagement for two days or three days and on a per press release basis.

Twitter marketing strategy offered to clients

It will be offered to clients sending press releases using the news distribution company.

For companies choosing Twipitch, the PR NewsChannel Social Media desk will use trending topics and social media engagement strategies that include hashtags and @symbols to publicize a company’s news and press release on Twitter.

Besides getting more human eyeballs, studies just out show that Twitter provides a Search Engine Optimization (SEO) benefit for links distributed on Twitter.

PR NewsChannel believes this newly launched Twitter marketing strategy service will be extremely beneficial to companies that have been trying to boost Twitter marketing strategies but did not have the time, know-how or budget to do it.

“This will be on a per project basis and will be very affordable,” says Glenn Selig, founder of PR NewsChannel.  “It puts a Twitter marketing strategy within reach of companies that never before could even think about doing it.”

Twitter started in 2006 and has 200 million users as of March 2011.

For more information about “Twipitch” please visit:  http://www.prnewschannel.com/twitter-pitch-twipitch/ or visit www.twipitch.com.

“There are many people who claim they can write but can’t,” says Jessica Pajak of Tampa, Fla. based PR NewsChannel (www.prnewschannel.com). “Interview the person who’d be doing the writing for you. Treat it like a job interview, after all you’re hiring for the job of writing your company’s press release.”

Business executives often turn to press releases as part of a marketing campaign. The press release writing is critical because the hope is that the press release, a pitch of sorts that’s sent to television, newspaper, magazine and new media reporters, will inspire a feature story on your company or product.

“There’s no guarantee that you’ll get publicity when you send a press release,” says Pajak, “but a poorly written press release is guaranteed to get you passed over for coverage.”

Here are 5 tips on hiring a professional press release writer from PR NewsChannel (www.prnewschannel.com):

1. Be wary of big promises.

Steer clear of anyone who guarantees your company press coverage. Unless that person represents a news organization, that promise will no doubt be broken.

2. Watch out for offers that seem too good to be true.

If someone offers to write a press release for next to nothing, then don’t expect too much. The old adage is true: You get what you pay for. Writing a press release takes time and research. The standard rate is $199-$299.

3. Look for conversational writing styles.

Unless you’re targeting a highly technical audience for your press release, look for someone who writes like people talk. Most reporters are regular people. Press releases that are easy to read will get attention from reporters who receive them.

4. Personalized service is best.

It’s best to go with a person whom you can talk to one-on-one, rather than a team of people who might switch-off writing. One person is more likely to take an interest in your company or product.

5. Ask about experience.

Former journalists are usually best at writing press releases. After all, they have experience reading them. They know what journalists want because they’ve been there.

About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

ON THE WEB:
www.prnewschannel.com

CONTACT:
Phone: 888.399.5534
Email: info@prnewschannel.com
Website: http://www.prnewschannel.com/

A hashtag, signified by the # symbol, is used to identify keywords or topics in a Twitter message.

Hashtags have also become a way for social audiences to categorize and reference information.  Hashtags are basically keywords and Twitter allows users to search for hashtags and even shows which hashtags are trending, or being widely used at the time.

Out of habit, some social media users have also begun using hashtags on Facebook and LinkedIn.

As for the @ symbol, on Twitter it is used before a name to signify or address a Twitter user or Twitter account (i.e. @PRNewsChannel).

Marketing news: Benefit of hashtags in headlines

PR NewsChannel says by allowing hashtags and symbols, sharing articles from PR NewsChannel on Twitter will become even more powerful.

“When anyone uses the social media tools on PR NewsChannel to share a headline, hashtags and symbols automatically appear in the Twitter message,” says Glenn Selig, founder of the press release distribution company and president and CEO of Selig Multimedia, Inc., its parent company. “The elements that make a message standout on Twitter are automatically embedded into Tweets.”

In making this change, the press release newswire departs from The Associated Press Stylebook standards it adopted.  Reporters, editors and others use the AP Stylebook as a guide for grammar, punctuation and principles and practices of reporting.

PR NewsChannel says the exception is necessary because of the growing influence of social media on our lives and on public relations.

“Press releases need to be more social in the age of social media and PR NewsChannel must create an environment to not only make that possible, but make it easy,” says Selig.

About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

ON THE WEB:

www.prnewschannel.com

CONTACT:
Phone: 888.399.5534
Email: info@prnewschannel.com
Website: www.prnewschannel.com

The press release distribution company PR NewsChannel (www.prnewschannel.com), the first and only newswire created by journalists, now makes it easier than ever for reporters and bloggers to track company news and press releases using RSS.

RSS, also known as Really Simple Syndication, is a web feed format used to publish frequently updated works.

RSS offers a way for journalists to stay on top of their beats by easily monitoring what is being published online.  PR NewsChannel offers RSS feeds for journalists covering beats that range from business to medical news press releases.

Journalists subscribe to a feed and an RSS reader checks the feeds regularly for updates.  I saves time because journalists no longer need to manually visit each of the websites they’re interested in.

All the feeds can be delivered to any journalists’ favorite RSS reader.

For more information, please visit http://www.prnewschannel.com/tools-for-journalists/

ON THE WEB:

www.prnewschannel.com

http://www.prnewschannel.com/tools-for-journalists/

About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

CONTACT:

Phone: 888.399.5534

Email: info@prnewschannel.com

Website: www.prnewschannel.com

One of the best Halloween marketing tips: using search engine optimized press releases to reach consumers.

Experts may impart many Halloween marketing tips.  But here’s the biggest right now:  Halloween may seem like a long way off, but the time for online marketing is now.

“If you want to beat your competition by reaching customers on the web through online marketing for Halloween you need to get a jump on the competition,” says Jessica Pajak of PR NewsChannel, the press release distribution company, which provides Halloween marketing tips to reach customers online.

Pajak says step one of any plan is to reach customers.  So out of all the Halloween marketing tips you may hear about, targeting customers online is probably most important because billions of dollars are at stake.

Halloween marketing tips from PR NewsChannel

1.  Online press releases are a great way to target customers online.

2.  Don’t just write a press release.  Make sure you use key ‘buzz words’ like “discount Halloween costumes” or  “Halloween costumes” or “Halloween candy” within the press release so you can hone in on your audience.

3.  Don’t be afraid to geographically target your market.  A simply change of key words to “discount Halloween costumes Chicago” or “discount Halloween costumes San Francisco” can be helpful.

4.  Halloween is only second to Christmas in generating income for businesses.  Think like a reporter and a create a press release that will project like it was written by a news outlet, then use key words.

“Paid advertising can work well, but online press releases can lead to free coverage and if done right appear to consumers like they are news articles and are therefore more believable,” says Pajak.

For more Halloween marketing tips, please visit www.prnewschannel.com, email info@prnewschannel.com or phone (888)  399-5534.

When it comes to new website marketing, it’s important that each press release also contain backlinks.  Quality backlinks are a huge factor in determining ranking of your website in the search engines.

“Publishing a press release that is search engine optimized correctly has the power to give you great exposure,” says Glenn Selig, founder of PR NewsChannel (www.prnewschannel.com), the press release distribution company created by journalists.  “How much exposure you get from a press release, and the impact it makes on the marketing of a new wesbite, depends heavily on the press release writing.”

Selig says there are free press press release distribution sites.  But he says paying for a press release is usually worth the money.

New website marketing: Importance of buzz words

Online press releases zero in on your target audience by using those key word buzz words.  After someone reads your press release and they want more information, they click on the link.

So, whether you are promoting your blog, a product or a service, online press releases effectively get your brand and company name before your target audience.  And exposure is a vital component to new website marketing.

Plus, press releases bring your website or blog credibility.

For more information about press releases and new website marketing, please contact PR NewsChannel by visiting www.prnewschannel.com or call 888.399.5534.

ON THE WEB:

www.prnewschannel.com

As QR codes, mobile marketing and social media take real estate by storm, the time-tested and proven method of successful real estate marketing is using online press releases, according to PR NewsChannel (www.prnewschannel.com).

Online press releases provide a good return on investment (ROI) and they produce IMMEDIATE results.  They are also easily incorporated into any real estate marketing campaign.

Real estate marketing:  Homepages, homes or both

What’s nifty about online press releases for real estate marketing is that each press release can link to a real estate agent’s home page as well as any particular property that’s for sale.

And just like the real estate marketing that has made Trulia and Zillow so popular, online press releases can boost the rankings of any particular home for sale for a certain set of key words or buzz words.  Photos, logos and videos can easily be embedded into the press release.

Real estate marketing using online press releases is growing in popularity.

Contact PR NewsChannel(www.prnewschannel.com) to find out more about real estate marketing using press releases.

ON THE WEB

www.prnewschannel.com/real-estate-marketing/

www.prnewschannel.com

The Tampa-based newswire says it will offer courses online, on-site and at its Tampa, Fla. headquarters.

“We’ve had so many people over the years ask for this, and lately there have been many more requests,” says Glenn Selig, president and CEO of Selig Multimedia, Inc.  “Writing is so critical when it comes to a press release and we’ll be teaching the techniques that will help businesses succeed.”

There are three different courses in the works.

UPCOMING PRESS RELEASE WRITING BOOTCAMPS:

Beginning press release writing – PRN -101

Designed for professionals with little or no press release writing experience.  You’ll learn the basics of writing a press release including formatting, headline writing, sub-headline creation and weaving a basic news press release.

-ONLINE: Two one-hour classes.

-AT CORPORATE HEADQUARTERS: One, three-hour session.  Limit:  5.

-ON SITE: We bring the class to you.  We’ll offer this three-hour session to your staff members at your office.

Writing a press release for search engines – PRN – 203

For professionals who already know how to write a basic press release and are ready, as Emeril Lagasse would say, to kick it up a notch!  You’ll learn how to write press releases for search engines, the basics of key work optimization and the do’s and don’t's of press release optimization.

-ONLINE: Two one-hour classes.

-AT CORPORATE HEADQUARTERS: One, three-hour session.  Limit:  5.

-ON SITE: We bring the class to you.  We’ll offer a session customized to your needs.

How to find press release topics – PRN – 225

So you think you have nothing to say.  No real stories in your business that would make you newsworthy?  We bet you’re wrong.  This class explores how to find the stories that you never knew you had.

-ONLINE: Two one-hour classes.

-AT CORPORATE HEADQUARTERS: One, three-hour session.  Limit:  5.

-ON SITE: We bring the class to you.  We bring the class to you.  We’ll offer a session customized to your needs.

About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

ON THE WEB:

www.prnewschannel.com

www.prnewschannel.com/press-release-services/online-public-relations-courses/

www.prnewschannel.com/pr-writing/

CONTACT:

Phone: 888.399.5534

Email: info@prnewschannel.com

Website: www.prnewschannel.com

The Google +1 button now sits beside the Facebook, Twitter and LinkedIn buttons.

Social networking has become an increasingly popular tool in public relations and a growing number of companies are relying on social networking sites like Facebook, LinkedIn (NYSE:LNKD), Twitter and Google+ to share information online.

Google+ is a social networking service created by Google that includes services such as Circles, Hangouts, Sparks and Huddles.

The ‘New York Times’ describes it as Google’s biggest attempt yet to beat Facebook at its own game.  Facebook has a reported 750-million users worldwide compared to 20-million for Google+.  Google+ reached 10-million in just two weeks.  It took Twitter years to accomplish that.

Google describes the +1 button as shorthand for “this is pretty cool” or “you should check this out.” Visitors to PR NewsChannel can click +1 to publicly give a press release their stamp of approval and help their friends, family and colleagues find it when they’re on the web.

“As an information provider we don’t need to choose sides,” says Glenn Selig, president and CEO of Selig Multimedia, Inc., which owns and operates PR NewsChannel (www.prnewschannel.com).  “We need to make sure all the tools for disseminating information online are available.  Google+ is clearly catching on with millions and we’re responding to that.”

About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

ON THE WEB:

www.prnewschannel.com

www.google.com/+/demo

CONTACT:
Phone: 888.399.5534
Email: info@prnewschannel.com
Website: www.prnewschannel.com

With television networks and an estimated 15,000 journalists expected to attend the GOP Convention in Tampa, local businesses and others will try to gain media attention for their issue or project.  But how?

“Sending a press release is a great way to get the word out to the media covering the 2012 Republican National Convention,” says Glenn Selig, founder of PR NewsChannel (www.prnewschannel.com), the press release distribution company, which is headquartered in Tampa.  “It’s also an effective way to reach consumers online because press releases distributed on PR NewsChannel also penetrate search engines and dozens of syndicated websites.”

(Like PR NewsChannel on Facebook: http://www.facebook.com/PRNewsChannel)

The GOP Convention in Tampa will be held at the St. Pete Times Forum.  The Tampa Convention Center will become a huge working space for journalists who are expected to convenge on Tampa for the convention. 

The convention will run from Aug. 27 to Aug. 30, 2012, but organizers will get unlimited access to the arena starting on July 15, 2012,

“It may seem like reporters may be sitting ducks with so many in the same place at the same time,” says Selig.  “But they will be busy covering the GOP Convention in Tampa and the various angles.  It’s critical you get your news to the right person at the right time.”

PR NewsChannel places more emphasis on LinkedIn in newly designed website.

Recognizing the resurgance of LinkedIn (NYSE:LNKD), PR NewsChannel placed a greater emphasis on the business social networking site in its newly redesigned website.

“LinkedIn has become a major force in b2b and when companies send press releases b2b is often the audience they want to reach,” says Glenn Selig, president and CEO of Selig Multimedia, Inc. which owns and operates PR NewsChannel (www.prnewschannel.com).  “We wanted to make it really simple for LinkedIn professionals to share press releases online.”

LinkedIn Today (www.linkedin.com/today) , the news aggregation service launched by the social networking site, allows LinkedIn users to see the hottest headlines from across the Internet.

“LinkedIn Today decides what content to showcase based on what people in various industries are sharing most,” says Selig.  “So it’s really this simple:  We needed to make it super easy for people to share the press releases that we distribute for companies.”

That’s why the LinkedIn Share button is the prominent on press releases on PRNewsChannel.com.  (PR NewsChannel also features Twitter and Facebook buttons.)

According to LinkedIn:

•As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 73 of the Fortune 100 companies as of March 22, 2011.

•More than 2 million companies have LinkedIn Company Pages.

•LinkedIn represents a valuable demographic for marketers with an affluent & influential membership.

“If you represent a company you want to go with the company that understands the value of social networking and one that stays on top of ever-changing trends,”  says Selig.  “That’s PR NewsChannel.”

For more information about PR NewsChannel, please visit www.prnewschannel.com.

About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

ON THE WEB:

www.prnewschannel.com

www.linkedin.com/today

CONTACT:
Phone: 888.399.5534
Email: info@prnewschannel.com
Website: www.prnewschannel.com

Search engines and Search Engine Optimization (SEO) are nearly synonymous these days. You can’t talk about one without the other. A growing number of small businesses, and businesses of all sizes for that matter, are using press releases to boost the ranking of websites.

“Each press release distributed online by PR NewsChannel contains hyperlinks. Each of those links helps associate certain key words with your website and builds backlinks to your website to improve search engine rankings,” PR NewsChannel says on its website www.prnewschannel.com. 

The press release will also appear on websites belonging to PR NewsChannel syndication partners like CBS Marketwatch, the premier destination for smart, practical personal finance advice about your retirement, investing, savings, career and real estate and Boston.com, the homepage of the Boston Globe. 

Because PR NewsChannel content is syndicated to websites across the Internet, each press release appears on multiple sites. That increases the odds of your press release being found by someone looking for information or services you provide. Press release writing should mirror that of an article so the news is believable. Your press release will appear to consumers like a news article and not a press release at all.

Don’t get lost on the web

If you went to a crowded football stadium, you wouldn’t even think about standing by your seat, making some important statement and expect that the people you needed to hear you, would. Rather you would try to do something to get people’s attention so you stand out in the crowd.

Well, unless you search engine optimize your press release, and you do it right, it will be like screaming in a crowd without getting their attention first. If you don’t want to get lost in the crowd, search engine optimization is critical. And we know how to do it better.

About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

ON THE WEB:

www.prnewschannel.com/get-noticed-online/

CONTACT:
Phone: 888.399.5534
Email: info@prnewschannel.com
Website: www.prnewschannel.com

PR NewsChannel En Español (http://www.prnewschannel.com/en-espanol/) is the place where companies, both large and small, can go for Spanish press release writing and distribution services.

“We believe there is a huge under-served market and we want to make it easy for people who speak English to reach Spanish speaking media outlets,” says Glenn Selig, founder of PR NewsChannel.  “We offer a service where we do all the interviews and research in English and then deliver a press release in Spanish that is then distributed to Spanish speaking media outlets.”

(Like PR NewsChannel on Facebook:  http://www.facebook.com/PRNewsChannel)

With the soaring growth of the Hispanic media market, the need to reach Spanish-speaking media outlets has never been greater, says the press release newswire.

During the last decade, the Spanish-language broadcast market has exploded, according to Oxford Analytica.   There were 342 Spanish-language television stations operating in the United States last year.

There are several Spanish language networks including Telemundo and Univision there’s been a huge explosion in the U.S. Spanish language print arena.

For more information about Spanish press release distribution and writing , please visit http://www.prnewschannel.com/en-espanol .

About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

MEDIA CONTACT:
Shannon Hannon Oliviero
Phone: 888.399.5534
Email: info@prnewschannel.com
Website: www.prnewschannel.com

ON THE WEB:

www.prnewschannel.com/en-espanol/

The new website includes easy navigation and is built with PR 2.0 social media technology front-and-center so businesses and individuals can better interact directly with the public and customers–in addition to journalists.

A growing number of PR professionals incorporate PR 2.0 into their strategy to speak with the Web 2.0 audience. Many PR pros find it an effective way to increase exposure for a brand.

Press releases on PRNewsChannel.com are dressed with a wardrobe of social media tools and buttons so simple to use that even novices can add press releases to LinkedIn, Twitter, Facebook and other social networking sites.

The new website (www.prnewschannel.com), which is easy to navigate, builds on its popular commenting feature which the press release newswire added last year. The move created headlines in public relations circles.

Enabling anyone to comment on press releases gives press releases the appearance of being a news article and makes the content even more believable to the public, company reps say. The comments are carefully monitored by staff.

Press release newswire gets new logo

As part of the re-launch, the PR NewsChannel logo gets a fresh new look. The look and feel of the logo reflects the mission of PR NewsChannel: to deliver a solid product at an affordable price; to embrace the responsibility of giving back to the community.

Despite a competitive landscape in the press release distribution industry, PR NewsChannel has managed to stand out because it is the only press release newswire created by journalists and offers extraodinary customer service.

“People have grown tired of automation and we wanted to put the human touch back into press release distribution,” says Glenn Selig, president and CEO of Selig Multimedia, Inc., which owns and operates PR NewsChannel. “Companies want service, they want results at an affordable price and with PR NewsChannel that’s exactly what we deliver.”

The new, re-launched website also offers:

-Information to demystify the press release distribution process.
-Tips for getting noticed online
-One stop solution for press release writing and distribution

For more information, please visit www.prnewschannel.com.

About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk. And we’re on call 24/7. In addition to maintaining a huge database of constantly updated news contacts from around the U.S., Canada and the world so we can send a press release to the media via email at any time of day or night, we also have built an extensive and powerful online syndication network. This vast network enables us to harness the power of the Internet.

MEDIA CONTACT:
Shannon Hannon Oliviero
Phone: 888.399.5534
Email: info@prnewschannel.com
Website: www.prnewschannel.com

The new website includes a brand new logo and graphics.

PR NewsChannel is the only global newswire created by journalists.  The press release distribution company is known in the industry for its affordability, effectiveness and unparalleled customer support.

For more information and an early look at the new press release distribution site, please visit www.prnewschannel.com.

About PR NewsChannel:  In addition to maintaining a huge database of constantly updated news contacts from around the U.S., Canada and the world so we can send a press release to the media via email at any time of day or night, we also have built an extensive and powerful online syndication network.  This vast network enables us to harness the power of the Internet.

MEDIA CONTACT:
Shannon Hannon Oliviero
Phone:  888.399.5534
Email: info@prnewschannel.com
Website:  www.prnewschannel.com

PR NewsChannel says success of a book press release is based on a mix of the PR writing, the press release distribution and the subject matter of the book.

New book press releases distributed by PR NewsChannel have led to success stories for authors, publishers, says the press release distribution service.

“We write and distribute hundreds of book press releases and it’s great when you see national media, Canadian media and local reporters do stories that germinated from a press release we sent,” says Kim Polacek, director of operations for PR NewsChannel.  “Success is based on a mix of the writing, the press release distribution and the subject matter.”

Which is why, Polacek says, the writing and the selection of the angles are so critical to the success of a book press release.

PR NewsChannel press release writers work with giant publishers and self-published authors alike.

Book press releases:  Where the book PR goes

The book press release service from PR NewsChannel posts your book press release online, where it is ranked and cataloged immediately by Google, Google News, Yahoo! and Yahoo News!.

New book releases are also syndicated and made available to hundreds of other sites via premier syndication partners.

In addition, new book releases can be sent to reporters, editors, producers and trade publications.

If the new book release is written by you, it is reviewed by an award-winning editorial team to make sure it is ready for prime time.

For more information about PR NewsChannel, visit PR NewsChannel at http://www.prnewschannel.com.

RELATED LINKS:
www.friendonfacebook.com

Even candidates in the midterm elections, hailed by observers as ushering in a new level of Internet engagement, saw many missed opportunities, according to the press release distribution company.

“Political candidates and their advisors by and large still think of press releases as a way to inform the press and not as a way of engaging or reaching voters,” says Shannon Hannon Oliviero, executive director of client services at PR NewsChannel (www.prnewschannel.com), the press release distribution company.  “Online press releases can be used as strategically.”

Only online press releases that are search engine optimized properly will materialize in the search engines for the key word search phrases a candidate wants.  They’re like PPC ads, but instead of an ad popping up in the paid section, the press release materializes in the organic results.

“Writing a press release so that it is search engine optimized properly and written effectively for humans is an art,” says Hannon Oliviero.  “We have artists on our staff.  Written poorly political online press releases go nowhere.  It’s all in the writing.”

Political online press releases can contain truthful information about a candidate, or be written to educate voters about an opponent.

“Online press releases are an underutilitzed, yet powerful political tool,” says Hannon Oliviero.  “In two words: They work.”

RELATED LINKS:

www.prnewschannel.com

PR NewsChannel is the ONLY press release newswire with a Breaking News Desk. And we’re on call 24/7.

When big news breaks at your company – good or bad – the press release newswire PR NewsChannel offers a solution to get out the immediate word.

PR NewsChannel announces the new Breaking News Desk service, a one-on-one, press release writing-and-distribution option that manages media crises and spreads your news everywhere 24 hours a day.   The service is more than distributing a press release:  it’s crafting, writing, war-gaming and distributing your press release.

“Your news doesn’t stop at the close of business,” says Shannon Hannon-Oliviero, executive director of marketing for Selig Multimedia, Inc. (www.seligmultimedia.com), which owns and operates the press release distribution service PR NewsChannel.

“Our press release news staff handles everything in-house, which means we immediately write and distribute your news wherever it needs to go. We’re able to turn around your company announcement without delay, react to news and get it to the right people or online quickly and accurately.”

PR NewsChannel has secured partnerships with Google News, Yahoo! News, AOL and many others over the last five years. This means that the press release distribution company’s content is carried by the all major search engines and syndicated to numerous websites, including The Boston Globe and CBS Marketwatch.

The Breaking News Desk service can be reached at (813) 708-1220, ext. 7781. Those who leave a voicemail can expect a prompt return phone call from a specially trained PR NewsChannel staff member.

This Breaking News press release writing and distribution option comes as part of the national newswire’s new look, which launched . A redesign of PR NewsChannel’s logo and website, www.prnewschannel.com, features a cleaner appearance and streamlined outlet.

PR NewsChannel now offers AP distribution as a standard press release distribution service. This transmits all PR NewsChannel content directly to the country’s top 100 Associated Press-member newspaper outlets. AP (www.ap.org) is the largest and oldest news gathering organization.

With PR NewsChannel, there are also no word limits and no extra charge for embedded videos, photos or hyperlinks.

RELATED LINKS:
www.prnewschannel.com

About PR NewsChannel:  PR NewsChannel is the only global newswire created by journalists.  We’re affordable, effective and offer unparalleled customer support.  PR NewsChannel is the ONLY press release newswire with a Breaking News Desk.  And we’re on call 24/7.   In addition to maintaining a huge database of constantly updated news contacts from around the U.S., Canada and the world so we can send a press release to the media via email at any time of day or night, we also have built an extensive and powerful online syndication network.  This vast network enables us to harness the power of the Internet.

MEDIA CONTACT:
Shannon Hannon Oliviero
Phone:  888.399.5534
Email: info@prnewschannel.com
Website:  www.prnewschannel.com

CONTACT:
Breaking News Desk
PR NewsChannel
Phone: (813) 708-1220 x. 7781
Website: www.prnewschannel.com

By using a press release writing and distribution company, like PR NewsChannel, you are generating awareness for your products and services while attracting new customers. Press releases can help create media exposure about your company, put you in search engine results and inform the public about any products or services you offer.

Press release writing and distribution companies have contacts with media outlets in just about every industry possible. Whether you are trying to create awareness for your bait and tackle shop or organic school supply store, press release writing and distribution companies have the appropriate contacts to send your press release to.

Whenever people need to find information, they turn to popular search engines, such as Google or Bing. Individuals and companies that want to turn up in these results need to turn to press release writing and distribution companies that use Search Engine Optimization (SEO). These companies are experienced in writing press releases with commonly searched terms so that they turn up in Google’s or Yahoo!’s results after distribution.

Regardless of their size, profit or product, companies are constantly trying to stay relevant and more appealing than their competitors. Even if they don’t realize it, companies always have something going on that is newsworthy. Independently owned bakeries can announce a new cupcake flavor while a huge auto insurance corporation can promote a new discount for drivers free of speeding tickets in the past year. Press releases are a great way to publicize new products and services or changes to any existing ones.

Managers and owners have a lot of options when deciding how to create awareness for their business. But by using a press release writing and distribution company, they are choosing a simple yet effective option that will benefit them in the long run.

About PR NewsChannel: PRNewsChannel is a fast-growing online and email press release distribution newswire which offers a competitive, affordable service alternative to the larger newswires.  The company prides itself on its ‘extreme’ customer service. PR NewsChannel syndicates press releases via the Internet and corporate or government intranets to maximize the visibility of each press release distribution. PR NewsChannel has content syndication deals with the largest and most respected companies in the world including The Associated Press (AP), Google, Yahoo! News, AOL, Comtex, Financial Content, NewsEdge/Acquire Media, Newstex and Yellow Brix. 

MEDIA CONTACT:
Shannon Hannon-Oliviero
Exec. Director of Marketing & Client Relations, Selig Multimedia, Inc.
PR Firm:  The Publicity Agency
Email: shannon@seligmultimedia.com
Cell: (727) 243-9825
Office: (813) 708-1220 x7778

Press release distribution companies like PR NewsChannel (www.prnewschannel.com), don’t charge extra to embed a video.

Easily embed a video in a press release using YouTube. 

SEO, or search engine optimization, is the tool that helps your news story get the attention it deserves by picking out the key terms in your article that people are typing into search engines. Pictures and video often come with convenient tags in the file name (or you can add these yourself) that help identify additional key terms that will guide internet users to your photo/press release. In some cases, the video or image title will be enough to guide interested users to your release.

(View a video press release: http://ow.ly/4pI0b)

An embedded video also adds another element of interest to the release. Reading a news story is one thing, but seeing it is far more informative and interactive for your audience. Also, assuming that your release pertains to some form of current events, it faces aggressive competition on the internet. Properly named and tagged photos and videos will be the go-to for journalists looking to cover the story/event. 

So the main benefit of adding video to your press release: traffic. In some cases, photos and video can be featured on other websites that can drive their audience to your news story and garner more publicity for your business. Pictures might be worth a thousand words, but the right video at the right time is priceless.

RELATED LINKS:
www.prnewschannel.com

About PR NewsChannel: PRNewsChannel is a fast-growing online and email press release distribution newswire which offers a competitive, affordable service alternative to the larger newswires.  The company prides itself on its ‘extreme’ customer service. PR NewsChannel syndicates press releases via the Internet and corporate or government intranets to maximize the visibility of each press release distribution. PR NewsChannel has content syndication deals with the largest and most respected companies in the world including The Associated Press (AP), Google, Yahoo! News, AOL, Comtex, Financial Content, NewsEdge/Acquire Media, Newstex and Yellow Brix. 

MEDIA CONTACT
Name: Shannon Hannon-Oliviero
Email: shannon@seligmultimedia.com
Phone: (813) 708-1233
Website: www.prnewschannel.com

March 22, 2011 / TAMPA, Fla. /  Continuing its commitment to adopting the highest editorial standards, the press release distribution company PR NewsChannel (www.prnewschannel.com) announced today that is has immediately accepted the AP Stylebook revision for the word ‘e-mail’ to ‘email.’  Simply, the hyphen has officially been dropped.

The AP Stylebook change for email was announced on Twitter.  The tweet: “Language evolves. Today we change AP style from e-mail to email, no hyphen.”

The change by the AP was officially announced Friday at the 15th National Conference of the American Copy Editors Society in Phoenix.

All press releases distributed by PR NewsChannel that contain the word ‘email’ will be changed to ‘email’ during the editorial review process, which every news release undergoes before distribution.

The Associated Press Stylebook, or the AP Stylebook, is a bible of sorts used by thousands of newspapers, broadcast media and other news operations throughout the United States.

PR NewsChannel, the only press release distribution company founded by journalists, adopted AP style to be consistent with the top news and information outlets across the United States.

In addition to adopting its Stylebook standards, AP also is a PR NewsChannel distribution partner.

RELATED LINKS:

www.prnewschannel.com

www.ap.org

About PR NewsChannel: PRNewsChannel is a fast-growing online and email press release distribution newswire which offers a competitive, affordable service alternative to the larger newswires.  The company prides itself on its ‘extreme’ customer service. PR NewsChannel syndicates press releases via the Internet and corporate or government intranets to maximize the visibility of each press release distribution. PR NewsChannel has content syndication deals with the largest and most respected companies in the world including The Associated Press (AP), Google, Yahoo! News, AOL, Comtex, Financial Content, NewsEdge/Acquire Media, Newstex and Yellow Brix.

MEDIA CONTACT

Name: Shannon Hannon-Oliviero

Email: shannon@seligmultimedia.com

Phone: (813) 708-1233

Website: www.prnewschannel.com

Any business will tell you that building and maintaining a positive image online is vital.

“We’ve seen a growing number of businesses awakening to the need for online reputation management and not waiting until there’s a problem,” says Patrick Flanary, director of operations at PR NewsChannel (www.prnewschannel.com), the press release distribution company.

Flanary says it’s about being proactive.  “If you have a real problem with your online reputation, or want to avoid a problem, it’s time to make a plan for online reputation management.  We’re seeing it work time and time again.”

The proven strategy for online reputation management is to generate positive or neutral content that appear like articles.  If your company already has become the target of toxic news, the strategy would involve using online press releases to push down the negative postings that target you or company.   It’s a specialized service offered by PRNewsChannel and one that has grown to be very popular, says Scott.

Online reputation management (ORM) is the act of monitoring, addressing or mitigating search engine results, pages or mentions for a brand, name, service or product.

(Follow PRNewsChannel on Twitter: www.twitter.com/prnewschannel)

Techniques for online reputation management include online PR activity through new content creation via online press releases and promotion of existing positive content.

The goal is to achieve positive public relations on the Internet because it will serve to neutralize any negative news that a rogue client or bad former employee might cause, says the press release distribution company.

“A negative mention in social media or on complaint websites can be a threat to the bottom line but you can fight back,” says Flanary.

Whether you want to maintain a positive image online or are battling negative postings or blogs on the Internet, PRNewsChannel can help.  For more information, or for a FREE consultation, please call (888) 399-5534.

About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

RELATED LINKS:

PR NewsChannel:  http://www.prnewschannel.com

Online Reputation Management:  http://www.prnewschannel.com/press-release-services/online-reputation-management/

National press release distribution company PR NewsChannel to support non-profit organization with its fundraising efforts.

TAMPA, Fla. / When Bob Gibbs was first diagnosed with brain cancer, he chose not to surrender to the disease. Instead, he formed Miles for Hope, a nonprofit organization dedicated to raising awareness and funding of brain tumor research, to help him with his fight.

Now, his organization is gaining a new new tool to spread his message nationwide. Selig Multimedia, parent company of award-winning press release distribution service PR NewsChannel, announced its partnership to support Miles for Hope in their national fundraising campaign.

“Forming this partnership with a national company like Selig Multimedia will help us bring awareness of brain tumor research all over the country,” says Gibbs. “We’re confident in their ability to reach national audiences in ways we never could alone.”

This partnership comes as Miles for Hope kicks off their nationwide Moving Toward a Cure® tour, a series of 5K walks in seven cities, including Orlando, Los Angeles, Denver, Boston, Buffalo, Atlanta and Grand Rapids. The next event is scheduled for February 12, 2011 in Orlando.

Miles for Hope is a 501 (c)(3) nonprofit organization dedicated to raising awareness and funding for brain tumor research and providing travel assistance to patients enrolled in clinical trials. Based in Clearwater, Florida, Bob and Barbara Gibbs founded Miles for Hope after Bob was diagnosed with a primary brain tumor on May 16, 2004. His treatment options were limited and in 2008, his tumor worsened to Grade III.  As devastating as this was, he now qualified for a promising brain tumor vaccine trial at UCLA Medical Center. Miles for Hope’s goal is to raise enough funds to expand the current clinical trials to include Grade II tumors and pediatric brain tumor patients, giving the 200,000 people a year diagnosed with tumors the hope Bob didn’t have.

The event series allows people numerous ways to get involved. For those who can’t physically participate, the Miles for Hope website (http://www.MilesForHope.org) offers a virtual participation option with live video feed. Visitors can also register to participate or volunteer, donate funds or organize their own local event from the interactive website. For a complete list of Moving Toward a Cure® current dates and participation options, visit www.MilesForHope.org/events.

President and CEO of Selig Multimedia, Glenn Selig says, “We’re proud to use our skills to increase awareness of brain tumor research and treatments to communities across the country. We’re thrilled to be the resources of PR NewsChannel behind such a worthwhile organization.”

Selig Multimedia joins other Miles for Hope national sponsors  that include AirTran Airways, Northwest Biotherapeutics, HealthBank and Mease Dunedin Hospital.

RELATED LINKS:

www.prnewschannel.com

www.milesforhope.org

About PR NewsChannel: PRNewsChannel is a fast-growing online and email press release distribution newswire which offers a competitive, affordable service alternative to the larger newswires.  The company prides itself on its ‘extreme’ customer service. PR NewsChannel syndicates press releases via the Internet and corporate or government intranets to maximize the visibility of each press release distribution. PR NewsChannel has content syndication deals with the largest and most respected companies in the world including The Associated Press (AP), Google, Yahoo! News, AOL, Comtex, Financial Content, NewsEdge/Acquire Media, Newstex and Yellow Brix.

MEDIA CONTACT

Name: Shannon Hannon-Oliviero

Email: shannon@seligmultimedia.com

Phone: (813) 708-1233

Website: www.seligmultimedia.com

TAMPA, Fla. and SAN FRANCISCO / The press release distribution company PR NewsChannel (www.prnewschannel.com) announced today that it has been selected the official newswire for the 2011 Social Media Strategies Summit.

The 2011 Social Media Strategies Summit sessions are scheduled to be held in San Francisco, Boston and London.  The summits were created to educate and assist cutting edge businesses that want to leverage the power of social media to gain a competitive edge.

“The 2011 Social Media Strategies Summit will provide attendees with a unique opportunity to hear from brands who have spearheaded the way in social media marketing,” says Meaghan Edelstein, the conference producer.

PR NewsChannel is a fast growing press release distribution service that counts small business, authors and Fortune 500 companies among its clients.  PR NewsChannel is a leader in integrating social media into press release distribution.  ‘PR Week‘ recently featured the PR distribution service after PR NewsChannel became the first newswire to allow readers to comment on press releases via Facebook.

Speakers at the 2011 Social Media Strategies Summit

The 2011 Social Media Strategies Summit (www.socialmediastrategiessummit.com) brings together more than 18 of the best and brightest speakers.  Featured speakers for the February summit in San Francisco include Matt Hicks, manager of corporate communications for Facebook, Aaron Magness, senior director of business development and brand marketing for Zappos.com, Ben Smith, interactive marketing manager for Dunkin Donuts and Judy Chang, senior manager of vertical markets for PayPal.

“We are very proud to have been selected the official press release newswire for the 2011 Social Media Strategies Summit,” says Shannon Hannon Oliviero, executive director of marketing for Selig Multimedia, Inc., PR NewsChannel’s parent company.  “We are huge believers in the power of social media and we have a team that is currently exploring new and innovative ways to integrate social media with press releases.  Social media already plays a big role in our newswire so this is a natural fit.”

At the 2011 Social Media Strategies Summit those attending will learn how to optimize their company’s Facebook page, effective use of Twitter for present and future customers and ways to create and maintain blogging platforms to increase search engine optimization.

Sponsors include Mashable, ReadWriteWeb, and BoogarLists.

For more information on PR NewsChannel, please visit www.prnewschannel.com or www.prnewschannel.com/companynews.php.

RELATED LINKS:
www.prnewschannel.com
www.friendonfacebook.com
www.socialmediastrategiessummit.com

About PR NewsChannel:
PRNewsChannel is a fast-growing online and email press release distribution newswire which offers a competitive, affordable service alternative to the larger newswires.  The company prides itself on its ‘extreme’ customer service. PR NewsChannel syndicates press releases via the Internet and corporate or government intranets to maximize the visibility of each press release distribution. PR NewsChannel has content syndication deals with the largest and most respected companies in the world including The Associated Press (AP), Google, Yahoo! News, AOL, Comtex, Financial Content, NewsEdge/Acquire Media, Newstex and Yellow Brix.

MEDIA CONTACT:
Patrick Flanary
Director of Operations
Phone: (888) 399-5534
Email:  pflanary@seligmultimedia.com

MARKETING CONTACT:
Shannon Hannon-Oliviero
Executive Director of Marketing
Phone: (888) 399-5534
Email: shannon@seligmultimedia.com

The Journal this week ranked Tampa Bay-area PR firms by number of local employees. This means that those public relations firms with fewer employees are given higher rankings — Selig Multimedia, Inc. ranks 19th alongside much larger and older PR companies.

Glenn Selig founded Selig Multimedia, Inc. in 2007, and has gradually expanded his staff working under The Publicity Agency (the company’s PR firm) and PR NewsChannel (the company’s full-service press release writing and distribution newswire.)

“This is quite an accomplishment for a young company, and a testament to the hard work our staff performs every day on behalf of our clients,” said Glenn Selig, CEO and president of Selig Multimedia, Inc.

Selig Multimedia, Inc. has received national attention. The Publicity Agency has represented several high-profile for PR crisis management, including Rod Blagojevich, the former governor of Illinois accused of selling Barack Obama’s Senate seat, and the public campaign to clear his name. The agency is well-known among network-level TV programs, such as NBC’s ‘Today’ show.

Selig Multimedia has also expanded into reality programming development. Selig is an award-winning former TV news anchor and reporter.

CONTACT:
Glenn Selig
Email: gselig@seligmultimedia.com
Phone: (813) 708-1220
Website: www.seligmultimedia.com

TAMPA, Fla.  / Spelling mistakes, bad timing and just plain boring writing top the 5 Most Common Press Release Distribution Mistakes in 2010 from PR NewsChannel (www.prnewschannel.com), the press release distribution company.

PR NewsChannel created the list based on press release submissions and surveys.

“You dangle a carrot to get someone to bite. A press release is what you use to get the press to bite and a bad release sent at the wrong time won’t get you the attention you want,” says Patrick Flanary, director of operations at PR NewsChannel.

Flanary says he and his team advise clients on ways to avoid these pitfalls of timing or grammar issues.  He says press releases are often submitted and include common mistakes.  But he says these problems are caught and corrected before distribution on PR NewsChannel, which is part of the basic service afforded to every distribution client.

“In a job interview you have just a few seconds to make a first impression and it needs to be a great one,” says Flanary. “You get even less time with a press release. You have to hook the reporter or editor quickly otherwise the press release gets tossed in the trash or deleted. It’s as simple as that.”

Flanary says many companies are realizing the importance of a good press release and have turned to PR NewsChannel to write the release.

Newspapers and magazines get dozens, even hundreds, of news releases every day depending on their size.

Here are steps to avoid the common press release distribution mistakes, from PR NewsChannel:

1. Know your target audience.
You can’t generically make a pitch that will sell everything to everyone. Figure out the people you’re trying to target and write your release with them in mind.

2. Find an angle to pitch.
Look for an original angle to sell the story. Is it human interest? Is it a revolutionary product? Will it save people money? Answer the question: Why should people care about what you’re doing or selling?

3. Keep it simple.
Press releases need to be well written and articulate your message in a clear, straightforward way. It does not need to be long. Be careful not to kitchen-sink it with too many facts, figures and information. Edit yourself.

4. Timing is everything.
Be timely.  Try to send your press release to coincide with events in the news that may be similar.

5. Be watchful of spelling and grammar.
Nothing says amateur more than spelling and grammatical errors. Make sure you proofread carefully for mistakes. Run the release through a spell check program.

“It’s not easy to write a winning press release, but it can be done,” says Flanary. “Quiet frankly that’s why so many turn to us to write the release for them.”

For more information about PR NewsChannel, please visit www.prnewschannel.com.

TAMPA, Fla. / New book press releases distributed by PR NewsChannel have led to success stories for authors, publishers, says the press release distribution service.

“We write and distribute hundreds of book press releases and it’s great when you see national media, Canadian media and local reporters do stories that germinated from a press release we sent,” says Patrick Flanary, director of operations for PR NewsChannel.  “Success is based on a mix of the writing, the press release distribution and the subject matter.”

(Take a look at the latest book releases.)

Which is why, Flanary says, the writing and the selection of the angles are so critical to the success of a book press release.

PR NewsChannel press release writers work with giant publishers and self-published authors alike.

Book press releases:  Where the book PR goes

The book press release service from PR NewsChannel (http://www.prnewschannel.com/new-book-releases.php) posts your book press release online, where it is ranked and cataloged immediately by Google, Google News, Yahoo! and Yahoo News!.

New book releases are also syndicated and made available to hundreds of other sites via premier syndication partners.

In addition, new book releases can be sent to reporters, editors, producers and trade publications.

If the new book release is written by you, it is reviewed by an award-winning editorial team to make sure it is ready for prime time.

For more information about PR NewsChannel, visit PR NewsChannel at http://www.prnewschannel.com.

RELATED LINKS:
www.prnewschannel.com/new-book-releases.php.
www.friendonfacebook.com

Despite economic challenges facing the country and Florida, Tampa headquartered Selig Multimedia, Inc., (www.seligmultimedia.com) announces two newly created positions and respective hires.

Jessica Pajak has been named to the staff of PR NewsChannel (www.prnewschannel.com) as press release writer.  Pajak graduated from the University of Miami with a Bachelor’s of Science in Communications, with a double major in Public Relations and Sociology. She previously worked at the Suncoast Chapter of The Leukemia & Lymphoma Society on the hugely successful ‘Pasta for Pennies’ campaign.

Melissa Rogovin has been named associate publicist and researcher at The Publicity Agency (www.thepublicityagency.com), and will assist senior publicists with public relations campaigns.  Rogovin was in intern with the company during her final semester at the University of South Florida (USF).  The company then hired her.  At USF, Rogovin was on the Dean’s List, a member of the National Honor Society and is a recipient of a Bright Futures Scholarship.

About PR NewsChannel:

PRNewsChannel is a fast-growing online and email press release distribution newswire which offers a competitive, affordable service alternative to the larger newswires.  The company prides itself on its ‘extreme’ customer service. PR NewsChannel syndicates press releases via the Internet and corporate or government intranets to maximize the visibility of each press release distribution. PR NewsChannel has content syndication deals with the largest and most respected companies in the world including The Associated Press (AP), Google, Yahoo! News, AOL, Comtex, Financial Content, NewsEdge/Acquire Media, Newstex and Yellow Brix.

About The Publicity Agency:

The Publicity Agency is the premier publicity agency helping individuals and businesses manage a news crisis, generate buzz and land major media attention. Our team is composed of award-winning former journalists with news and public relations experience.

MEDIA CONTACT:

Selig Multimedia, Inc.

(813) 708-1220

Website:  www.seligmultimedia.com

TAMPA, Fla. / Recognizing that social networking has become a vital component of successful public relations campaigns, PR NewsChannel (www.prnewschannel.com) today became the first press release distribution company to make it possible for visitors to comment on press releases via two popular commenting applications.

The press release distribution service says it has been beta testing Facebook Comments from the top social networking site and another from Disqus, which is used by CNN and MTV, among others, for several weeks.  Both commenting services are now available on PR NewsChannel and accepting comments.

In some respects, the move is counter-intuitive since part of the purpose of a press releases is to control the message.

(PR NewsChannel on Facebook: www.friendonfacebook.com)

“The most important reason a company sends a press release distribution is to get people talking so utilizing this tool is a no-brainer and will help create a buzz for PR NewsChannel clients and make the press release look even more like an article,” says Glenn Selig, founder of PR NewsChannel (www.prnewschannel.com).  “We are carefully monitoring all the comments so if there’s something unsuitable we will delete it.”

Some Internet and PR experts are reacting positively to enabling comments on the press release distribution service.

“It’s a brilliant move because the comments will make press releases on PR NewsChannel look even more like articles and further increase the believablity factor,” says Sterling Schmidt, a retired sociologist in Skokie, Ill. who studies human behavior online. “And bottom line:  when you ask people to opine they do so and then share the information with friends and family.”

PR NewsChannel is a fast growing press release distribution service.  Earlier this month, the company announced a deal with Yahoo! News, owned by Yahoo! (NASDAQ:YHOO).

For more information on PR NewsChannel, please visit www.prnewschannel.comor www.prnewschannel.com/companynews.php.

RELATED LINKS:

www.prnewschannel.com

www.friendonfacebook.com

About PR NewsChannel:

PRNewsChannel is a fast-growing online and email press release distribution newswire which offers a competitive, affordable service alternative to the larger newswires.  The company prides itself on its ‘extreme’ customer service. PR NewsChannel syndicates press releases via the Internet and corporate or government intranets to maximize the visibility of each press release distribution. PR NewsChannel has content syndication deals with the largest and most respected companies in the world including The Associated Press (AP), Google, Yahoo! News, AOL, Comtex, Financial Content, NewsEdge/Acquire Media, Newstex and Yellow Brix.

MEDIA CONTACT:

Patrick Flanary

Director of Operations

Phone: (888) 399-5534

Email:  pflanary@seligmultimedia.com

MARKETING CONTACT:

Shannon Hannon-Oliviero

Executive Director of Marketing

Phone: (888) 399-5534

Email: shannon@seligmultimedia.com

TAMPA, Fla. / To aid with writing, PR NewsChannel today released a press release template to help businesses produce their own press releases.

“PR writing really is an art,” says Patrick Flanary, director of operations at PR NewsChannel (www.prnewschannel.com), the news release distribution company.  “It looks so simple, but really it is not.  But a press release template makes it a bit easier.”

Having a press release template helps arrange flow.  By presenting your press release in a recognized format, a business projects a professional image to reporters and to the public.

Here are two other tips before starting to follow the press release template:

1.  Read like a newspaper article
The Internet has helped redefine press releases.  While the press release format may not differ, press releases these days are not only read by reporters buy by the public.  The news release should should sound like a newspaper article, not a piece of marketing copy.

2.  Write using key words
Besides following a press release format, PR NewsChannel suggests establishing two sets of key word phrases before even sitting down to write a release.

“Sure your press release will be read by humans, but in order for it get to a place for a human to see it, it needs to be written with key word phrases in mind.

(This news release, for example, “press release format” as the key word phrase.)

Press Release Template

Headline
Subheadline

CITY, State, Date / First paragraph which should explain what the release is about and why the news is important.

Four supporting paragraphs.
-at least one quote from a company rep
-explain the benefits or unique nature of the news
-talk about the need this product fills or the significance of the news
-unless you are releasing the news of the century, keep the press release to one page
-Only use facts
-Opinions ALWAYS need attribution; opinions should be in a quote or attributed to a source

Links to downloadable materials:
-include links to high resolution photos, logos and pdf’s.

About Company:
Usually one brief paragraph.

MEDIA CONTACT:
Contact Person
Company Name
Telephone Number
Email Address
Website address

TAMPA, Fla. / Online press releases are an underutilized tool for political candidates, says the press release distribution company PR NewsChannel.

Even candidates in the midterm elections, hailed by observers as ushering in a new level of Internet engagement, saw many missed opportunities, according to the press release distribution company.

“Political candidates and their advisors by and large still think of press releases as a way to inform the press and not as a way of engaging or reaching voters,” says Patrick Flanary, director of operations at PR NewsChannel (www.prnewschannel.com), the press release distribution company.  “Online press releases can be used as strategically as PPC advertising except with press releases you don’t pay per click.”

Only online press releases that are search engine optimized properly will materialize in the search engines for the key word search phrases a candidate wants.  They’re like PPC ads, but instead of an ad popping up in the paid section, the press release materializes in the organic results.

“Writing a press release so that it is search engine optimized properly and written effectively for humans is an art,” says Flanary.  “We have artists on our staff.  Written poorly an online political press releases goes nowhere.”

Online political press releases can contain truthful information about a candidate, or be written to educate voters about an opponent.

“Online press releases are an underutilitzed, yet powerful political tool,” says Flanary.  “In two words: They work.”

RELATED LINKS:
www.prnewschannel.com

TAMPA, Fla. / Business owners regularly ask themselves, “Do press releases work?” or “Will anyone ever find my online press release?” Well, the short answer is absolutely and there’s proof.

Take the Huntsville, Ala. adult store Pleasures, America’s first sex toy shop that serves its customers with the convenient and private drive-thru window. PR NewsChannel, the press release writing and press release distribution company, wrote the press release for Pleasures on Tuesday, immediately distributed it to the search engines and its syndication partners, and then sent it via email to the national media.

By Thursday Pleasure’s in Huntsville was the top story on several local television stations. The story even wound up getting a mention on E! Entertainment’s ‘Chelsea Lately.’

“Not only does a press release work, sometimes it really works like gangbusters,” says Patrick Flanary, director of operations for PR NewsChannel (www.prnewschannel.com).

An optimized press release often lands businesses and nonprofits in the Internet’s top 10 news aggregators, including websites like Yahoo News, Google News and Bing News. These sites receive more visitor traffic than do many cable network sites like FoxNews.com and major print outlets like the ‘New York Times.’

The Pleasures one-stop romance shop press release is an example of how a press release works in a business owner’s favor–in this case, it proved a success story for the business owner’s grand opening. Media plan to flock to this weekend’s event following the press release’s viral following.

The original press release can be viewed at: http://www.prnewschannel.com/absolutenm/templates/?z=4&a=3259

RELATED LINK:
www.prnewschannel.com