Comments for PR Prowess

Comment on Does Social Networking Have a Place in Your Marketing Plan? by Joe Ferry

Joe Ferry — Tue, 23 Feb 2010 00:08:05 +0000

Bev, you are so right. “Look before you leap” could just as easily be “Listen before you tweet.”

Comment on Does Social Networking Have a Place in Your Marketing Plan? by Beverly Payton

Beverly Payton — Thu, 04 Feb 2010 03:05:07 +0000

Kudos Joe on a very good summary of Social Media basics. However, for those just starting out, I would move listening to the #1 position. Too many businesses jump into social media without first understanding best practices. So spend some quality time reading blogs, Tweets, and conversations in LinkedIn that are relevant to your business. Follow people who really seem to”get it” and analyze what makes their blog, Tweets or conversations tick. Then model that behavior in your own work.

Comment on Competing on Price is Always a Bad Idea by Cookie Biggs

Cookie Biggs — Thu, 07 Jan 2010 16:17:07 +0000

Good points, Joe.
Lowering my price to get a client’s project almost guarantees I’ll end up with a client who values my work only for its price. And that’s a client I don’t want.
Two options I’ve used (I’m sure there are more): Offer a selection of added services that make sense to me while greatly increasing the value to my client. Or, I might give that nonprofit, friend, start-up or beleaguered enterprise a discounted rate, but I tell them so up front and mark it clearly on my invoice. While neither of these means I’m getting paid my full rate, both are relationship builders and both preserve my professional integrity.

Comment on Using Simple Words Can Dramatically Improve Your Copy by Joe

Joe — Wed, 01 Jul 2009 21:16:57 +0000

Good post, Joe. Reminds me of the old Winston Churchill quote that I used to give to my remedial Composition students at Lehigh Carbon Community College:

“The old words are best, and the old words, when short, are best of all.”

Comment on “Elements of Style” Celebrates 50th Anniversary by JamesD

JamesD — Thu, 11 Jun 2009 14:46:56 +0000

Thanks for the useful info. It’s so interesting

Comment on Five Favorite Stumbles of the Week, Vol. 4 by ffmpeg hosting | Blog XHN.ES

ffmpeg hosting | Blog XHN.ES — Thu, 04 Jun 2009 17:50:02 +0000

[...] Five Favorite Stumbles of the Week, Vol. 4 | PR Prowess (October 10th, 2008 at 1:35 pm ) [...]

Comment on How NOT to win the PR Battle by Corinne MIller

Corinne MIller — Thu, 26 Feb 2009 18:54:11 +0000

I drive by this house everyday and just noticed it was there a month ago. And I always wondered why it was purple and pink…now I know. What is this guy doing now? Probably not selling real estate.

Comment on Want to Succeed in Sales and Marketing? Be a Contrarian by Joe Ferry

Joe Ferry — Thu, 29 Jan 2009 22:37:02 +0000

George:

I think we should make a point to go against the grain at least one time each day. What do you think?

Comment on Want to Succeed in Sales and Marketing? Be a Contrarian by George Bruno

George Bruno — Mon, 26 Jan 2009 20:17:02 +0000

GREAT blog Joe! I look forward to more.

Comment on Five Favorite Stumbles of the Week, Vol. 6 by Joe Ferry

Joe Ferry — Wed, 29 Oct 2008 19:06:06 +0000

Jeff:

Thanks for checking in and for the positive encouragement. My plan is to start tweating and share my experiences through the blo, good or bad.