https://www.prweek.comrss/us/views Opinion and guest columns from PR and communications thought leaders for PRWeek, the leading source for information about the PR industry en Copyright 2026, Haymarket Media Group keith.obrien@haymarketmedia.com (PR Week) Thu, 02 Jul 2026 13:00:43 +0100 keith.obrien@haymarketmedia.com (PR Week) noQ,A,PR,public,relations,business,media,media,marketing,public,affairs,crisis,communications,PRWeek,PR,Week,marcomms,marketing,communications,IR,investor,relations,internal,communications,employee,communicationsFeaturing <em>PRWeek</em> authors reading from their weekly print column or bi-weekly online columns, this feature will allow you to listen to the latest marketing trends and issues affecting the public relations industry.Featuring <em>PRWeek</em> authors reading from their weekly print column or bi-weekly online columns, this feature will allow you to listen to the latest marketing trends and issues affecting the public relations industry.keith.obrien@haymarketmedia.com https://www.prweek.com/article/1963405/silos-workflows-new-architecture-corporate-communications Corporate communications has outgrown the org chart. Here’s why the most effective CCOs are redesigning their functions around workflows, not ownership, via United Minds’ Ben Kalevitch. Wed, 01 Jul 2026 16:15:37 +0100 https://www.prweek.com/article/1963405 Corporate PR https://www.prweek.com/article/1963307/bridging-creative-action-gap-lessons-cannes-young-lions-trenches Data and strategy get you into the room at Cannes, but true memorability requires taking off the safety harness, writes FleishmanHillard’s Rebecca Weinstein. Wed, 01 Jul 2026 10:00:00 +0100 https://www.prweek.com/article/1963307 Gen Zeitgeist https://www.prweek.com/article/1962868/new-cannes-tech-sports-evolution-festival-creativity A reporter’s notebook on why the festival feels like a tech and sports extravaganza, and why that’s good for comms. Thu, 25 Jun 2026 17:44:10 +0100 https://www.prweek.com/article/1962868 Technology PR https://www.prweek.com/article/1962666/knicks-gave-new-york-moment-best-brands-gave-mirror The team’s' title run proved powerful brand moments are earned when marketers stop driving the narrative and let communities co-author it, says Ogilvy Health’s Lexi Cendan. Wed, 24 Jun 2026 10:00:00 +0100 https://www.prweek.com/article/1962666 Gen Zeitgeist https://www.prweek.com/article/1962118/personal-journey-pride Jeffrey Sharlach recounts his 1977 coming-out experience, illustrating how the communications industry has changed and highlighting how authentic identity drives professional success. Thu, 18 Jun 2026 15:49:22 +0100 https://www.prweek.com/article/1962118 Agency https://www.prweek.com/article/1961870/gen-z-born-pr Driven by digital fluency and a hunger for real-world connection, this generation is uniquely equipped to dominate modern media relations, says Dukas Linden Public Relations’ Jansel Murad. Wed, 17 Jun 2026 10:00:00 +0100 https://www.prweek.com/article/1961870 Gen Zeitgeist https://www.prweek.com/article/1961300/dont-call-ghostwriter-why-successful-writers-operate-strategic-collaborators Good writers aren’t passive ghostwriters; they’re strategic partners, and getting there requires demanding mandatory interviews and delivering targeted pushback, writes Bob Brody. Thu, 11 Jun 2026 15:15:39 +0100 https://www.prweek.com/article/1961300 Corporate PR https://www.prweek.com/article/1961063/lost-translation-best-practices-working-chinese-clients Bridging the cross-cultural PR divide is a must for all practitioners working with Chinese B2C clients, says Venture PR’s Tiff Quan. Wed, 10 Jun 2026 10:00:00 +0100 https://www.prweek.com/article/1961063 Gen Zeitgeist https://www.prweek.com/article/1960492/time-front-foot-every-time Readiness is the solution, a deliverable squarely in the PR wheelhouse, writes jacobstahl’s Sandra Stahl. Thu, 04 Jun 2026 14:50:20 +0100 https://www.prweek.com/article/1960492 Crisis management https://www.prweek.com/article/1960308/america-250-brands-bridge-patriotism-age-gap Skip red, white and blue patterns and ‘flagwashing’ posts if you want to reach Gen Z this semiquincentennial, says M Booth’s Lauren Garelick. Wed, 03 Jun 2026 10:00:00 +0100 https://www.prweek.com/article/1960308 Gen Zeitgeist https://www.prweek.com/article/1959386/future-strategic-counselor-may-already-sitting-classrooms How a Columbia SIPA capstone became a live laboratory for ambiguity, geopolitical risk and the next generation of cross-border advisers. Tue, 26 May 2026 20:40:20 +0100 https://www.prweek.com/article/1959386 Lobbying & public affairs https://www.prweek.com/article/1959023/will-journalism-experience-next-great-rebundling Journalists are flocking to platforms like Substack, but Jennifer Press predicts these fragmented newsletters will soon undergo a "Great Rebundling" to solve consumer subscription fatigue. Thu, 21 May 2026 15:14:59 +0100 https://www.prweek.com/article/1959023 Media relations https://www.prweek.com/article/1958583/i-went-back-college-teach-ai-students-already-ahead Gen Z’s decade of social media use has prepared them for the AI revolution better than any computer science degree, says Acceleration Community of Companies’ Michael Kittilson. Wed, 20 May 2026 10:00:00 +0100 https://www.prweek.com/article/1958583 Gen Zeitgeist https://www.prweek.com/article/1958241/ai-marketing-meets-ai-fatigue-cmos-pay-attention Fatigue is real, but marketers think they have no choice but to double down on new technologies that yield unprecedented speed, scale and efficiency. Thu, 14 May 2026 15:55:30 +0100 https://www.prweek.com/article/1958241 Dashboard https://www.prweek.com/article/1957968/the-devil-wears-prada-sequel-sold-chaos-critiques The film’s $80 million marketing blitz highlights the importance of experiential PR amid a shrinking media landscape, says Allen & Gerritsen’s Sophie Lynch. Wed, 13 May 2026 10:00:00 +0100 https://www.prweek.com/article/1957968 Gen Zeitgeist https://www.prweek.com/article/1957379/significant-ai-story-2026-bigger-model-headlines The defining shift is the move from models alone to systems. Comms professionals who recognize this now will be the ones in demand months from now, says Edelman’s Margot Edelman. Thu, 07 May 2026 15:25:04 +0100 https://www.prweek.com/article/1957379 AI https://www.prweek.com/article/1957094/future-pr-belongs-storytellers-not-software As newsrooms shrink and algorithms take over, the ability to tell authentic, brand-defining stories has become more valuable than ever, says Venture PR’s Michael McKay. Wed, 06 May 2026 10:00:00 +0100 https://www.prweek.com/article/1957094 Industry outlook https://www.prweek.com/article/1956681/everyone-possible-seemed-overwhelmed-heres-why-i-loved The real stories weren’t on stage. They were in hallways, happy hours and hotel lobbies. Fri, 01 May 2026 14:00:00 +0100 https://www.prweek.com/article/1956681 Experiential/Events https://www.prweek.com/article/1956635/really-takes-lead-corporate-affairs-today Chief corporate affairs officers must transition from delivering functional communications outputs to shaping holistic business decisions. That requires urgent upskilling in financial acumen and cross-functional integration, writes Covista’s Megan Noel. Thu, 30 Apr 2026 15:31:43 +0100 https://www.prweek.com/article/1956635 Corporate PR https://www.prweek.com/article/1956168/beyond-paddock-f1s-new-era-cultural-connection-not-just-logo-saturation Ahead of the 2026 Miami Grand Prix, brands are proving how F1’s U.S. explosion is rewriting the marketing playbook, says System1’s Melissa Rosenthal. Wed, 29 Apr 2026 10:00:00 +0100 https://www.prweek.com/article/1956168 Gen Zeitgeist