http://www.prweekus.com Latest articles from PRWeek US Opinion Q,A,PR,public,relations,business,media,media,marketing,public,affairs,crisis,communications,PRWeek,PR,Week,marcomms,marketing,communications,IR,investor,relations,internal,communications,employee,communicationsBusiness/Business NewsNews & Politicskeith.obrien@prweek.comKeith O'BrienKeith O'BriennoQ,A,PR,public,relations,business,media,media,marketing,public,affairs,crisis,communications,PRWeek,PR,Week,marcomms,marketing,communications,IR,investor,relations,internal,communications,employee,communicationsFeaturing <em>PRWeek</em> authors reading from their weekly print column or bi-weekly online columns, this feature will allow you to listen to the latest marketing trends and issues affecting the public relations industry.Featuring <em>PRWeek</em> authors reading from their weekly print column or bi-weekly online columns, this feature will allow you to listen to the latest marketing trends and issues affecting the public relations industry. It takes a great coach to keep a championship team at the top of its game—someone to keep the strategy focused, to ensure players work toward new challenges and don't rest on their laurels. <p><a href="http://feedads.g.doubleclick.net/~a/FuHRYhj4N20XCM_ex5oNySrUe24/0/da"><img src="http://feedads.g.doubleclick.net/~a/FuHRYhj4N20XCM_ex5oNySrUe24/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/FuHRYhj4N20XCM_ex5oNySrUe24/1/da"><img src="http://feedads.g.doubleclick.net/~a/FuHRYhj4N20XCM_ex5oNySrUe24/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=IVKOCa6Xj8A:_cpsZ63lKm4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=IVKOCa6Xj8A:_cpsZ63lKm4:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=IVKOCa6Xj8A:_cpsZ63lKm4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=IVKOCa6Xj8A:_cpsZ63lKm4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=IVKOCa6Xj8A:_cpsZ63lKm4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=IVKOCa6Xj8A:_cpsZ63lKm4:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PRWeekColumns/~4/IVKOCa6Xj8A" height="1" width="1"/> http://feedproxy.google.com/~r/PRWeekColumns/~3/IVKOCa6Xj8A/ Wed, 08 Jul 2009 12:25:00 GMT keith.obrien@prweek.com (Keith O'Brien)http://www.prweekus.com/Tough-times-call-for-authentic-leadership/article/139717/ I'm fascinated by the evolving rhetoric within and outside of the PR community regarding what "works" and "doesn't work" when it comes to tactics and strategies. <p><a href="http://feedads.g.doubleclick.net/~a/ABMZnOPgzZN8jT3N2PAGOefURwM/0/da"><img src="http://feedads.g.doubleclick.net/~a/ABMZnOPgzZN8jT3N2PAGOefURwM/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ABMZnOPgzZN8jT3N2PAGOefURwM/1/da"><img src="http://feedads.g.doubleclick.net/~a/ABMZnOPgzZN8jT3N2PAGOefURwM/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=KQXM9VTFOyg:sqxUIvxMBRI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=KQXM9VTFOyg:sqxUIvxMBRI:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=KQXM9VTFOyg:sqxUIvxMBRI:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=KQXM9VTFOyg:sqxUIvxMBRI:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=KQXM9VTFOyg:sqxUIvxMBRI:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=KQXM9VTFOyg:sqxUIvxMBRI:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PRWeekColumns/~4/KQXM9VTFOyg" height="1" width="1"/> http://feedproxy.google.com/~r/PRWeekColumns/~3/KQXM9VTFOyg/ Mon, 06 Jul 2009 11:08:35 GMT keith.obrien@prweek.com (Keith O'Brien)http://www.prweekus.com/PR-is-not-an-exercise-in-absolutes/article/139553/ Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama. <p><a href="http://feedads.g.doubleclick.net/~a/xyx8MZS13ANud4gdDj1ptxxPzZs/0/da"><img src="http://feedads.g.doubleclick.net/~a/xyx8MZS13ANud4gdDj1ptxxPzZs/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/xyx8MZS13ANud4gdDj1ptxxPzZs/1/da"><img src="http://feedads.g.doubleclick.net/~a/xyx8MZS13ANud4gdDj1ptxxPzZs/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=k3j6CEzR_-o:B8LHxtqbh6k:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=k3j6CEzR_-o:B8LHxtqbh6k:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=k3j6CEzR_-o:B8LHxtqbh6k:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=k3j6CEzR_-o:B8LHxtqbh6k:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=k3j6CEzR_-o:B8LHxtqbh6k:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=k3j6CEzR_-o:B8LHxtqbh6k:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PRWeekColumns/~4/k3j6CEzR_-o" height="1" width="1"/> http://feedproxy.google.com/~r/PRWeekColumns/~3/k3j6CEzR_-o/ Thu, 02 Jul 2009 11:30:00 GMT keith.obrien@prweek.com (Keith O'Brien)http://www.prweekus.com/Wal-Mart-makes-a-healthy-decision/article/139454/ In 1998, a California-based consumer activist by the name of Mark Kasky filed a lawsuit against Nike. <p><a href="http://feedads.g.doubleclick.net/~a/XcXG2z1x5_aOj8xwsc1fEsJvrgY/0/da"><img src="http://feedads.g.doubleclick.net/~a/XcXG2z1x5_aOj8xwsc1fEsJvrgY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/XcXG2z1x5_aOj8xwsc1fEsJvrgY/1/da"><img src="http://feedads.g.doubleclick.net/~a/XcXG2z1x5_aOj8xwsc1fEsJvrgY/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=puJJGEspN0k:c2yEM_3IZas:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=puJJGEspN0k:c2yEM_3IZas:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=puJJGEspN0k:c2yEM_3IZas:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=puJJGEspN0k:c2yEM_3IZas:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=puJJGEspN0k:c2yEM_3IZas:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=puJJGEspN0k:c2yEM_3IZas:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PRWeekColumns/~4/puJJGEspN0k" height="1" width="1"/> http://feedproxy.google.com/~r/PRWeekColumns/~3/puJJGEspN0k/ Thu, 02 Jul 2009 11:30:00 GMT keith.obrien@prweek.com (Keith O'Brien)http://www.prweekus.com/FTC-proposal-could-vastly-alter-blogger-relations/article/139426/ I need your help interpreting some puzzling answers to a survey question. <p><a href="http://feedads.g.doubleclick.net/~a/dO6amSHwxrKr5hFlskA1Zh0B1l0/0/da"><img src="http://feedads.g.doubleclick.net/~a/dO6amSHwxrKr5hFlskA1Zh0B1l0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/dO6amSHwxrKr5hFlskA1Zh0B1l0/1/da"><img src="http://feedads.g.doubleclick.net/~a/dO6amSHwxrKr5hFlskA1Zh0B1l0/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=_OA0YBro0Xk:J-gmIrZaBwk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=_OA0YBro0Xk:J-gmIrZaBwk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=_OA0YBro0Xk:J-gmIrZaBwk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=_OA0YBro0Xk:J-gmIrZaBwk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=_OA0YBro0Xk:J-gmIrZaBwk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=_OA0YBro0Xk:J-gmIrZaBwk:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PRWeekColumns/~4/_OA0YBro0Xk" height="1" width="1"/> http://feedproxy.google.com/~r/PRWeekColumns/~3/_OA0YBro0Xk/ Thu, 02 Jul 2009 11:30:00 GMT keith.obrien@prweek.com (Keith O'Brien)http://www.prweekus.com/Is-Oprah-Winfrey-truly-the-best-PR-leader/article/139409/ Corporate sustainability is here to stay. <p><a href="http://feedads.g.doubleclick.net/~a/vJo_IKZFDGtFe7BLnwsUzpi8EWs/0/da"><img src="http://feedads.g.doubleclick.net/~a/vJo_IKZFDGtFe7BLnwsUzpi8EWs/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/vJo_IKZFDGtFe7BLnwsUzpi8EWs/1/da"><img src="http://feedads.g.doubleclick.net/~a/vJo_IKZFDGtFe7BLnwsUzpi8EWs/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=ZIF2RolGxXI:gRhCkqTj52Q:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=ZIF2RolGxXI:gRhCkqTj52Q:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=ZIF2RolGxXI:gRhCkqTj52Q:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=ZIF2RolGxXI:gRhCkqTj52Q:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=ZIF2RolGxXI:gRhCkqTj52Q:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=ZIF2RolGxXI:gRhCkqTj52Q:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PRWeekColumns/~4/ZIF2RolGxXI" height="1" width="1"/> http://feedproxy.google.com/~r/PRWeekColumns/~3/ZIF2RolGxXI/ Wed, 01 Jul 2009 06:00:00 GMT keith.obrien@prweek.com (Keith O'Brien)http://www.prweekus.com/Corporate-sustainability-is-key-to-survival/article/139079/ I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age. <p><a href="http://feedads.g.doubleclick.net/~a/WQpLVtza0wbXa51KmSxUD0inFFw/0/da"><img src="http://feedads.g.doubleclick.net/~a/WQpLVtza0wbXa51KmSxUD0inFFw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/WQpLVtza0wbXa51KmSxUD0inFFw/1/da"><img src="http://feedads.g.doubleclick.net/~a/WQpLVtza0wbXa51KmSxUD0inFFw/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=i7ycUsEZU88:CIehOvk1KL4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=i7ycUsEZU88:CIehOvk1KL4:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=i7ycUsEZU88:CIehOvk1KL4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=i7ycUsEZU88:CIehOvk1KL4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=i7ycUsEZU88:CIehOvk1KL4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=i7ycUsEZU88:CIehOvk1KL4:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PRWeekColumns/~4/i7ycUsEZU88" height="1" width="1"/> http://feedproxy.google.com/~r/PRWeekColumns/~3/i7ycUsEZU88/ Wed, 01 Jul 2009 06:00:00 GMT keith.obrien@prweek.com (Keith O'Brien)http://www.prweekus.com/Sometimes-you-just-have-to-be-there-to-best-serve-a-client/article/139074/ This month's feature examines how several companies are approaching the concept of integrated marketing. <p><a href="http://feedads.g.doubleclick.net/~a/QPGl4Fcz9a0lhFnhNooZk7zR9X0/0/da"><img src="http://feedads.g.doubleclick.net/~a/QPGl4Fcz9a0lhFnhNooZk7zR9X0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/QPGl4Fcz9a0lhFnhNooZk7zR9X0/1/da"><img src="http://feedads.g.doubleclick.net/~a/QPGl4Fcz9a0lhFnhNooZk7zR9X0/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=S3MtgbDPXG4:lCKJpSdBB5w:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=S3MtgbDPXG4:lCKJpSdBB5w:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=S3MtgbDPXG4:lCKJpSdBB5w:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=S3MtgbDPXG4:lCKJpSdBB5w:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=S3MtgbDPXG4:lCKJpSdBB5w:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=S3MtgbDPXG4:lCKJpSdBB5w:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PRWeekColumns/~4/S3MtgbDPXG4" height="1" width="1"/> http://feedproxy.google.com/~r/PRWeekColumns/~3/S3MtgbDPXG4/ Wed, 01 Jul 2009 06:00:00 GMT keith.obrien@prweek.com (Keith O'Brien)http://www.prweekus.com/Integrated-efforts-call-for-full-participation-from-the-start/article/139072/ Am I the only PR professional having a crisis these days? <p><a href="http://feedads.g.doubleclick.net/~a/9zuCt16rqvW0UvSNoML0RHC0HqE/0/da"><img src="http://feedads.g.doubleclick.net/~a/9zuCt16rqvW0UvSNoML0RHC0HqE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/9zuCt16rqvW0UvSNoML0RHC0HqE/1/da"><img src="http://feedads.g.doubleclick.net/~a/9zuCt16rqvW0UvSNoML0RHC0HqE/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=HFqsPI-bn5s:TYEdcGr3U5s:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=HFqsPI-bn5s:TYEdcGr3U5s:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=HFqsPI-bn5s:TYEdcGr3U5s:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=HFqsPI-bn5s:TYEdcGr3U5s:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=HFqsPI-bn5s:TYEdcGr3U5s:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=HFqsPI-bn5s:TYEdcGr3U5s:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PRWeekColumns/~4/HFqsPI-bn5s" height="1" width="1"/> http://feedproxy.google.com/~r/PRWeekColumns/~3/HFqsPI-bn5s/ Wed, 01 Jul 2009 06:00:00 GMT keith.obrien@prweek.com (Keith O'Brien)http://www.prweekus.com/With-social-media-PR-pros-can-no-longer-be-anonymous/article/139070/ The chaos of today's market has created a feeding frenzy of questions that challenge the fundamentals of many business strategies. <p><a href="http://feedads.g.doubleclick.net/~a/7iRpAfBMsCnex_1l49W_0imBJP0/0/da"><img src="http://feedads.g.doubleclick.net/~a/7iRpAfBMsCnex_1l49W_0imBJP0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/7iRpAfBMsCnex_1l49W_0imBJP0/1/da"><img src="http://feedads.g.doubleclick.net/~a/7iRpAfBMsCnex_1l49W_0imBJP0/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=K0TEDQgJPc0:Ma1DHf348TE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=K0TEDQgJPc0:Ma1DHf348TE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=K0TEDQgJPc0:Ma1DHf348TE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=K0TEDQgJPc0:Ma1DHf348TE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/PRWeekColumns?a=K0TEDQgJPc0:Ma1DHf348TE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/PRWeekColumns?i=K0TEDQgJPc0:Ma1DHf348TE:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/PRWeekColumns/~4/K0TEDQgJPc0" height="1" width="1"/> http://feedproxy.google.com/~r/PRWeekColumns/~3/K0TEDQgJPc0/ Wed, 01 Jul 2009 06:00:00 GMT keith.obrien@prweek.com (Keith O'Brien)http://www.prweekus.com/Corporate-communicators-must-bulletproof-strategies/article/139069/ en-usKeith O'Briennonadult