https://www.prweek.comrss/us/views Opinion and guest columns from PR and communications thought leaders for PRWeek, the leading source for information about the PR industry en Copyright 2026, Haymarket Media Group keith.obrien@haymarketmedia.com (PR Week) Tue, 09 Jun 2026 03:36:39 +0100 keith.obrien@haymarketmedia.com (PR Week) noQ,A,PR,public,relations,business,media,media,marketing,public,affairs,crisis,communications,PRWeek,PR,Week,marcomms,marketing,communications,IR,investor,relations,internal,communications,employee,communicationsFeaturing <em>PRWeek</em> authors reading from their weekly print column or bi-weekly online columns, this feature will allow you to listen to the latest marketing trends and issues affecting the public relations industry.Featuring <em>PRWeek</em> authors reading from their weekly print column or bi-weekly online columns, this feature will allow you to listen to the latest marketing trends and issues affecting the public relations industry.keith.obrien@haymarketmedia.com https://www.prweek.com/article/1960492/time-front-foot-every-time Readiness is the solution, a deliverable squarely in the PR wheelhouse, writes jacobstahl’s Sandra Stahl. Thu, 04 Jun 2026 14:50:20 +0100 https://www.prweek.com/article/1960492 Crisis management https://www.prweek.com/article/1960308/america-250-brands-bridge-patriotism-age-gap Skip red, white and blue patterns and ‘flagwashing’ posts if you want to reach Gen Z this semiquincentennial, says M Booth’s Lauren Garelick. Wed, 03 Jun 2026 10:00:00 +0100 https://www.prweek.com/article/1960308 Gen Zeitgeist https://www.prweek.com/article/1959386/future-strategic-counselor-may-already-sitting-classrooms How a Columbia SIPA capstone became a live laboratory for ambiguity, geopolitical risk and the next generation of cross-border advisers. Tue, 26 May 2026 20:40:20 +0100 https://www.prweek.com/article/1959386 Lobbying & public affairs https://www.prweek.com/article/1959023/will-journalism-experience-next-great-rebundling Journalists are flocking to platforms like Substack, but Jennifer Press predicts these fragmented newsletters will soon undergo a "Great Rebundling" to solve consumer subscription fatigue. Thu, 21 May 2026 15:14:59 +0100 https://www.prweek.com/article/1959023 Media relations https://www.prweek.com/article/1958583/i-went-back-college-teach-ai-students-already-ahead Gen Z’s decade of social media use has prepared them for the AI revolution better than any computer science degree, says Acceleration Community of Companies’ Michael Kittilson. Wed, 20 May 2026 10:00:00 +0100 https://www.prweek.com/article/1958583 Gen Zeitgeist https://www.prweek.com/article/1958241/ai-marketing-meets-ai-fatigue-cmos-pay-attention Fatigue is real, but marketers think they have no choice but to double down on new technologies that yield unprecedented speed, scale and efficiency. Thu, 14 May 2026 15:55:30 +0100 https://www.prweek.com/article/1958241 Dashboard https://www.prweek.com/article/1957968/the-devil-wears-prada-sequel-sold-chaos-critiques The film’s $80 million marketing blitz highlights the importance of experiential PR amid a shrinking media landscape, says Allen & Gerritsen’s Sophie Lynch. Wed, 13 May 2026 10:00:00 +0100 https://www.prweek.com/article/1957968 Gen Zeitgeist https://www.prweek.com/article/1957379/significant-ai-story-2026-bigger-model-headlines The defining shift is the move from models alone to systems. Comms professionals who recognize this now will be the ones in demand months from now, says Edelman’s Margot Edelman. Thu, 07 May 2026 15:25:04 +0100 https://www.prweek.com/article/1957379 AI https://www.prweek.com/article/1957094/future-pr-belongs-storytellers-not-software As newsrooms shrink and algorithms take over, the ability to tell authentic, brand-defining stories has become more valuable than ever, says Venture PR’s Michael McKay. Wed, 06 May 2026 10:00:00 +0100 https://www.prweek.com/article/1957094 Industry outlook https://www.prweek.com/article/1956681/everyone-possible-seemed-overwhelmed-heres-why-i-loved The real stories weren’t on stage. They were in hallways, happy hours and hotel lobbies. Fri, 01 May 2026 14:00:00 +0100 https://www.prweek.com/article/1956681 Experiential/Events https://www.prweek.com/article/1956635/really-takes-lead-corporate-affairs-today Chief corporate affairs officers must transition from delivering functional communications outputs to shaping holistic business decisions. That requires urgent upskilling in financial acumen and cross-functional integration, writes Covista’s Megan Noel. Thu, 30 Apr 2026 15:31:43 +0100 https://www.prweek.com/article/1956635 Corporate PR https://www.prweek.com/article/1956168/beyond-paddock-f1s-new-era-cultural-connection-not-just-logo-saturation Ahead of the 2026 Miami Grand Prix, brands are proving how F1’s U.S. explosion is rewriting the marketing playbook, says System1’s Melissa Rosenthal. Wed, 29 Apr 2026 10:00:00 +0100 https://www.prweek.com/article/1956168 Gen Zeitgeist https://www.prweek.com/article/1955739/ai-isnt-killing-pr-its-making-credibility-harder-fake As more generic AI-written content floods the market, substantive earned credibility becomes more valuable, not less. That should push the PR industry to talk about its work differently. Thu, 23 Apr 2026 16:03:21 +0100 https://www.prweek.com/article/1955739 Dashboard https://www.prweek.com/article/1955469/dont-sleep-gen-zs-aging-game While brands chase outdated stereotypes, Gen Z is quietly leading a longevity revolution, says GCI Health’s Katherine Carbone. Wed, 22 Apr 2026 10:00:00 +0100 https://www.prweek.com/article/1955469 Gen Zeitgeist https://www.prweek.com/article/1954940/why-ugc-games-future-consumer-brand-building As the popularity of UGC games grows, brand activations will evolve from a new media experiment into a serious competitive tactic, says Streamlabs’ Ashray Urs. Thu, 16 Apr 2026 15:03:13 +0100 https://www.prweek.com/article/1954940 Technology PR https://www.prweek.com/article/1954694/brandchella-brand-activations-stole-show-coachella-2026 Beyond the star-studded sets, this year’s festival proved that the desert has shifted from a music festival to a playground for experiential marketing, says Orchestra’s Jordan Priest-Heck. Wed, 15 Apr 2026 10:00:00 +0100 https://www.prweek.com/article/1954694 Experiential/Events https://www.prweek.com/article/1954221/when-leadership-story-lessons-air-canada-moment The situation at Air Canada serves as a reminder that leadership operates under a different level of visibility and expectation, says Montieth & Company’s Montieth Illingworth. Thu, 09 Apr 2026 15:57:49 +0100 https://www.prweek.com/article/1954221 Corporate PR https://www.prweek.com/article/1953976/stop-calling-gen-zs-process-lazy Despite ‘unemployable’ labels and accusations of napping through lunch, Gen Z’s unconventional methods are delivering new, strategic ways of working, says AntiSocial’s Abbey Kape. Wed, 08 Apr 2026 10:00:00 +0100 https://www.prweek.com/article/1953976 Gen Zeitgeist https://www.prweek.com/article/1953767/need-kill-pr-journalist-frenemy-era It's time to abandon performative LinkedIn callouts and "ghosting" to rebuild a fragile media ecosystem through radical transparency and mutual operational respect. Thu, 02 Apr 2026 16:07:59 +0100 https://www.prweek.com/article/1953767 Media relations https://www.prweek.com/article/1953637/barrett-year-job-hugging-will-lead-year-job-shedding The annual PRWeek Salary Survey shows fewer people leaving their jobs as uncertainty continues to grow globally. Thu, 02 Apr 2026 10:00:00 +0100 https://www.prweek.com/article/1953637 Industry outlook