Latest articles from PRWeek US Green

Deutsche Bank raises awareness about global warming

Wed, 01 Jul 2009 10:15:00 GMT

NEW YORK: In its continuing efforts to build awareness about climate change, Deutsche Bank unveiled The Carbon Counter, a 70-foot high digital billboard located near New York's Madison Square Garden that tracks the atmospheric concentration of greenhouse gases in real time.

Toyota's Prius teams up with GSTV for social media effort

Thu, 18 Jun 2009 13:00:00 GMT

TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch "Prius Neighborhood," a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts.

Ketchum and Pleon merge, broadening Europe network

Tue, 16 Jun 2009 03:30:00 GMT

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.

Sage acquires JDG

Mon, 15 Jun 2009 10:53:00 GMT

VIENNA, VA: Sage Communications acquired JDG Communications, an agency specializing in work for government entities, the agency announced today.

'New York Observer,' advocacy group launch NYFi site

Fri, 05 Jun 2009 10:40:25 GMT

NEW YORK: The New York Observer and the Personal Democracy Forum, a conference and Web site on technology, politics, and society, launched the New York Future Initiative (NYFi) site on June 2 to engage consumers about New York City's development in the 21st century.

E-Fuel brings its MicroFueler straight to Calif. Capitol steps

Fri, 10 Jul 2009 11:30:00 GMT

E-Fuel, a maker of organic fuel technologies, introduced its original MicroFueler, which converts waste products into ethanol, in March 2008.

Farmers infuse local flavor to new effort for Lay's Potato Chips

Mon, 01 Jun 2009 07:30:00 GMT

Earlier this year, PepsiCo's Frito-Lay division began to reposition its Lay's Potato Chips brand around a new emotional theme, "Happiness is Simple," in hopes that it would connect with Americans nationwide.

Obama's ambitious agenda prompts a boost in issues-based communications

Mon, 01 Jun 2009 07:30:00 GMT

As a new president and Democratic Congress took control this January, companies in already highly regulated industries prepared for an onslaught of government attention.

Under the microscope: Chevron's video tactics

Mon, 01 Jun 2009 07:00:00 GMT

Chevron recently produced a video to tell its side of a $27 billion lawsuit it is facing in Ecuador.

Interview: Kitty Morgan, 'Better Homes and Gardens'

Fri, 29 May 2009 11:30:00 GMT

Kitty Morgan, executive editor of Better Homes and Gardens (BHG) since 2006, oversees content planning and creation for the magazine. She spoke with PRWeek about why BHG is so popular and the best ways to reach women readers.