Latest articles from PRWeek US Green

Timberland selects Wyclef for CSR, product collaboration

Wed, 30 Sep 2009 18:30:00 GMT

STRATHAM, NH: Timberland partnered with Wyclef Jean, musician and reputed social activist, to launch a multi-tier global marketing initiative in line with its social activism program, Earthkeepers.

Carton packaging supplier Tetra Pak increases consumer PR

Thu, 27 Aug 2009 14:30:00 GMT

VERNON HILLS, IL: Tetra Pak, a global supplier of carton packaging, is ramping up its consumer-facing PR, a departure from its more typical b-to-b efforts. In the US, it is trying to generate awareness of the environmental and health benefits of carton packaging among influencers in the consumer lifestyle arena.

Experiential marketer devising sustainability guidelines

Wed, 26 Aug 2009 15:00:00 GMT

ATLANTA: Experiential marketing agency Ignition is aiming to deepen its commitment to sustainability by creating a set of guidelines to reduce the footprint for all of its campaigns and events.

Deutsche Bank raises awareness about global warming

Wed, 01 Jul 2009 10:15:00 GMT

NEW YORK: In its continuing efforts to build awareness about climate change, Deutsche Bank unveiled The Carbon Counter, a 70-foot high digital billboard located near New York's Madison Square Garden that tracks the atmospheric concentration of greenhouse gases in real time.

Toyota's Prius teams up with GSTV for social media effort

Thu, 18 Jun 2009 13:00:00 GMT

TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch "Prius Neighborhood," a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts.

Bikinis help build Web site brand

Fri, 16 Oct 2009 11:30:00 GMT

David Kendall and John J. Strauss (both veteran Hollywood writers, directors, and producers) co-created AngryGreenGirl.com, a site that makes green "sexy" by using attractive women characters to educate men on environmental issues.

WhitePages works to ban printed phonebook

Fri, 02 Oct 2009 11:00:00 GMT

John Lusk, VP of marketing at WhitePages, explains that consumers and advertisers were confused about the difference between Whitepages.com and the printed phonebook.

Origins freshens up its recycling program to boost in-store traffic

Thu, 01 Oct 2009 07:30:00 GMT

Amid growing concern about effective recycling of consumer-goods packaging, skin- care brand Origins launched an in-store cosmetic packaging recycling program.

Different features make i-house more inviting to various markets

Thu, 01 Oct 2009 07:30:00 GMT

As Clayton Homes, a Berkshire Hathaway company, prepared to publicly unveil its i-house, which features numerous green technologies, it tapped into blogger interest in innovation and environmental issues.

Amerimar Enterprises drives national awareness for Nashville hotel

Fri, 25 Sep 2009 11:30:00 GMT

Last February, Amerimar Enterprises opened Hutton Hotel, a moderately priced luxury property with numerous green features and practices, in Nashville, TN.