Latest articles from PRWeek US Green

COP15 offers green positioning on global stage

Fri, 04 Dec 2009 11:30:00 GMT

Hundreds of private and public companies, media outlets, governments, nonprofits, research organizations, and unions will meet in Copenhagen early next week for the United Nation's climate change conference.

Porter Novelli launches campaign with Copenhagen Climate Council

Mon, 30 Nov 2009 16:31:53 GMT

NEW YORK: Porter Novelli partnered with the Copenhagen Climate Council to promote its work and the upcoming UN Climate Change Conference via communications and social media.

New England Lincoln Mercury creates social media campaign

Wed, 18 Nov 2009 12:57:17 GMT

BOSTON: New England Lincoln Mercury is in the midst of its first social media-only campaign, "Follow Me to Bliss," which supports the fuel-efficient 2010 Lincoln Mercury Milan Hybrid.

Timberland selects Wyclef for CSR, product collaboration

Wed, 30 Sep 2009 18:30:00 GMT

STRATHAM, NH: Timberland partnered with Wyclef Jean, musician and reputed social activist, to launch a multi-tier global marketing initiative in line with its social activism program, Earthkeepers.

Carton packaging supplier Tetra Pak increases consumer PR

Thu, 27 Aug 2009 14:30:00 GMT

VERNON HILLS, IL: Tetra Pak, a global supplier of carton packaging, is ramping up its consumer-facing PR, a departure from its more typical b-to-b efforts. In the US, it is trying to generate awareness of the environmental and health benefits of carton packaging among influencers in the consumer lifestyle arena.

Cosentino shows beauty and value of green as it debuts Eco in the US

Tue, 01 Dec 2009 07:30:00 GMT

In April, Cosentino, a Spain-based stone surfaces company, introduced Eco, a new kitchen and bathroom surface product comprising 75% recycled materials.

Bikinis help build Web site brand

Fri, 16 Oct 2009 11:30:00 GMT

David Kendall and John J. Strauss (both veteran Hollywood writers, directors, and producers) co-created AngryGreenGirl.com, a site that makes green "sexy" by using attractive women characters to educate men on environmental issues.

WhitePages works to ban printed phonebook

Fri, 02 Oct 2009 11:00:00 GMT

John Lusk, VP of marketing at WhitePages, explains that consumers and advertisers were confused about the difference between Whitepages.com and the printed phonebook.

Origins freshens up its recycling program to boost in-store traffic

Thu, 01 Oct 2009 07:30:00 GMT

Amid growing concern about effective recycling of consumer-goods packaging, skin- care brand Origins launched an in-store cosmetic packaging recycling program.

Different features make i-house more inviting to various markets

Thu, 01 Oct 2009 07:30:00 GMT

As Clayton Homes, a Berkshire Hathaway company, prepared to publicly unveil its i-house, which features numerous green technologies, it tapped into blogger interest in innovation and environmental issues.