PRactical Relations

Tips For Increasing Your Publicity During The Holidays

admin — Mon, 07 Dec 2009 13:56:37 +0000

While many people are off shopping, taking kids to the beach and enjoying their year-end holidays, newsrooms continue working (albeit with skeleton staff). Newspapers are still being printed, TV and radio slots still need to be filled and the journalists and producers still need content, especially content that’s different from all the normal holiday-season fare. [...]

SA News Distribution Service Brings The Power Of Publicity To More Companies

Scott — Mon, 07 Dec 2009 13:16:51 +0000

A news distribution service has recently launched in South Africa, which now provides the most cost-effective way to send press releases directly to targeted journalists and editors, helping companies gain valuable media exposure. Media Alerts News Distribution will help journalists access relevant news, while helping companies easily distribute their news to all the right media [...]

Media@SAfm Features Media Alerts

admin — Wed, 27 May 2009 06:23:01 +0000

Robynn Burls talks to Ashraf Garda on Media@SAfm about Encyclomedia’s new service, Media Alerts. Listen to the interview and visit the Media Alerts website to find out more about this new free service. addthis_url = 'http%3A%2F%2Fprrel.encyclomedia.co.za%2Fmiscellaneous%2Fmediasafm-features-media-alerts%2F'; addthis_title = 'Media%40SAfm+Features+Media+Alerts'; addthis_pub = '';

New SA Tool To Help Journalists And Benefit PRs

Robynn — Tue, 19 May 2009 09:37:26 +0000

A free online tool is launching on Thursday, 21 May, to help South African journalists source relevant content for the stories they’re working on, by reaching a network of PR professionals who are in the best position to help. Media Alerts will help journalists reach the people with the right contacts and information, whether they need [...]

Why Companies Need Media Training

admin — Wed, 10 Dec 2008 12:48:17 +0000

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PR Success Strategies Video Preview

Robynn — Wed, 05 Nov 2008 19:11:44 +0000

Check out this 30 second video of the upcoming PR Success Strategies For Your Business conference, taking place on 20 November 2008 in Cape Town. The video was created using Animoto, which is a great tool for turning your pictures into synchronised music videos. addthis_url = 'http%3A%2F%2Fprrel.encyclomedia.co.za%2Fpublic-relations%2Fpr-success-strategies-video-preview%2F'; addthis_title = [...]

Talk About A Bad Subject Line

Robynn — Tue, 28 Oct 2008 15:31:18 +0000

I’m sure you know how important it is to make your email subject lines stand out, especially considering that some journalists receive up to 800 emails a day - yes, 800! But the following subject line is not a good way to attract attention: *********************************************[Company competition winner] Found! SHE’s one in a million!****************************************************** The journalist who forwarded [...]

PR Success Strategies For Your Business - PR Conference

Robynn — Tue, 14 Oct 2008 12:41:06 +0000

If you’re looking to expand your media knowledge and learn highly effective practical PR skills, then the PR Success Strategies For Your Business conference is not to be missed. This full-day conference is going to be jam-packed with invaluable insights into the media, best practices in PR and publicity success strategies. THE DETAILS: - 20 November 2008. - [...]

World’s First E-Ink Magazine Cover

Robynn — Wed, 08 Oct 2008 15:21:07 +0000

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Decor Editors Share Publicity Tips

Robynn — Wed, 08 Oct 2008 13:51:05 +0000

I attended PR-Net last night in Green Point, Cape Town, where several top decor editors spoke about the unique selling points of their specific home/decor magazines, plus tips on how they’d like to interact with PR people and publicists. I’ll share some of the tips with you here: Anneke Blaise from Home/Tuis magazine says that she really appreciates [...]