PR Examples

David Beckham beats the drum for Samsung in clever Galaxy Note viral

Rich Leigh — Fri, 25 May 2012 13:09:41 +0000

To promote the new Galaxy Note – and its sponsorship of the London 2012, Samsung called on Olympic Games Ambassador David Beckham to create an internet-only ad that demonstrated the phone’s larger than average screen and illustrative capabilities. In the new ad, which has, since being released on the 21st had more than 1.2m views [...]

Vodafone NZ puts money on the Samsung Galaxy SIII being out of this world

Annalie Brown — Thu, 24 May 2012 22:46:39 +0000

The much anticipated launch of the Samsung Galaxy SIII smartphone has created a frenzy amongst the telecoms operators pushing for pre-orders of the sought after handset. Vodafone NZ has possibly come up with the most outrageous promotional idea to get ordering, offering the chance to play Star Wars in your own Galaxy with a NZ$270,000 [...]

Mercury Energy boosts the battery with positive energy

Annalie Brown — Thu, 24 May 2012 22:31:15 +0000

The concept of paying it forward and sharing “good energy” has become a driving force (no pun intended) for Mercury Energy’s latest PR campaign. Mercury decided it wanted to share stories of good deeds, and also reward people for doing so. And so the Good Energy Taxi was born. Mercury’s Cassie Roma says “The inspiration [...]

Charity @MissingPeople unveils interactive ad to promote phone service #116000

Faye Oakey — Thu, 24 May 2012 14:36:44 +0000

Missing People, ‘a lifeline when someone disappears’ will launch their new European phone number, 116000, in Britain and 15 other countries tomorrow on International Missing Children’s Day. The helpline is a bid to help missing person’s reconnect safely, confidentially and at any time with their family. This creative advert is well thought out and promotes [...]

Beach Volleyball team ‘stop traffic’ to remind commuters to avoid busy roads during the Olympics

Jonny Stanton — Thu, 24 May 2012 14:07:55 +0000

Team GB’s Beach Volleyball girls literally stopped traffic this morning to launch TfL’s ‘Temporary Road Changes’ planning tool as part of its Get Ahead of the Games campaign, encouraging commuters to avoid busy roads during the London 2012 Olympic Games this summer. The ‘Temporary Road Changes’ tool can be found on www.getaheadofthegames.com, which hosts information about how [...]

Ben & Jerry’s release combination lock that fits on tubs to stop others stealing your ice cream

Rich Leigh — Thu, 24 May 2012 11:46:27 +0000

Reacting to a customer suggestion that tubs should come with padlocks to prevent others from stealing your ice cream, Ben & Jerry’s has invented a ‘Euphori-Lock’. The combination lock fits perfectly onto the top of Ben & Jerry’s pint tubs, and simply states: ‘I’m terribly sorry but there is no “u” in “my pint’. I’m not [...]

Campina goes door to door with cows to spread the moos

Jonathan O'Connor — Thu, 24 May 2012 07:53:56 +0000

Dutch dairy producer Campina created a very funny campaign to promote milk, using cows to ring doorbells to introduce themselves to customers. Cue lots of startled people and some very funny footage: The campaign, called ‘Discover the Source’, meant Campina could show where their milk came from. As well as cow visits, Campina also made [...]

Free pizza being given to Spanish speakers in controversial US PR stunt

Rich Leigh — Wed, 23 May 2012 20:17:47 +0000

Pizza Patrón, a takeaway pizza chain headquartered in Dallas, America is, according to USA Today, causing a bit of controversy due to a planned promotion to give away thousands of large pepperoni pizzas on the evening of June 5 to people who order in Spanish. The chain has said it doesn’t have to be perfect [...]

Google Doodle commemorates Robert Moog’s birthday

Matt Galloway — Wed, 23 May 2012 09:51:02 +0000

On what would have been music innovator Robert Moog’s 78th birthday, Google have released their latest doodle. The stunt depicts the Google logo as part of a synthesiser, which users are encouraged to play and even record and play back their creations. Moog was credited in transforming musical synthesisers back in the 1960s, and interestingly, many [...]

Royals show their fun sides to win hearts and minds for Jubilee

Ben Caspersz — Wed, 23 May 2012 08:00:05 +0000

Prince Charles shows his skills on the wheels of steel at a youth centre in Toronto, resulting in great pictures and heart-warming applause from the yoof around him. A few days earlier Charles presented the (atrocious) weather on BBC Scotland TV news. Again, great pictures of the Prince being human and having fun. A far [...]