PR Examples

Actress clings to King Kong’s hand at top of 300m skyscraper in PR stunt to promote Musical

Rich Leigh — Wed, 22 May 2013 11:05:33 +0000

A giant disembodied King Kong hand was hoisted to the top of Melbourne, Australia’s Eureka Tower skyscraper yesterday, holding aerial stunt artist Leigh-Anne Vizer in a stunt to celebrate the opening of King Kong the Musical on June 15th. Vizer stayed suspended, 300m (just shy of 1,000ft) above the ground, for about 10 minutes whilst [...]

Free unicycling lessons offered by Jackpotjoy in London this week

Rich Leigh — Tue, 21 May 2013 10:02:50 +0000

Ever fancied trying unicycling out? From the 21st (today) til Saturday the 25th of May, bingo website Jackpotjoy is offering free half-hour lessons at locations across London, as part of its 'Fundation', aiming to encourage Brits to have more 'daft fun'. The scheme, designed as a 'daft fun alternative' to Boris bikes, sees the installation of [...]

Coca-Cola’s ‘Small World’ stunt invites Pakistanis and Indians to heal their strained relationship

Rich Leigh — Mon, 20 May 2013 18:17:52 +0000

Having only recently executed this heartwarming campaign helping Danes welcome loved ones back into the country at Copenhagen airport, Coke is back at it, with another feelgood activation, recorded in March, but uploaded yesterday. Relations between Pakistan and India are strained. Everybody knows that. Normally – and quite rightly, given the sensitive issues – brands [...]

P Diddy joins Downton Abbey in hilarious spoof

Jade Mansell — Fri, 17 May 2013 08:13:36 +0000

A very strange stunt, and one that I’m sure threw the producers of Downton Abbey into confusion – what do you do when a US music mogul announces that he is to become a regular on the show, the first black character and new owner of Downton Abbey no less? P Diddy announced on his [...]

Guardian celebrates Twitter milestone with 1 million ‘selfies’, potentially

Simon Hilliard — Thu, 16 May 2013 13:17:51 +0000

The Guardian has recently hit a laudable milestone, with the paper’s main handle (@guardian) surpassing one million followers. As The Wall points out, that’s nothing to be scoffed at. While it may lag behind some of its US counterparts, the milestone puts the paper way ahead of competitors The Telegraph (225,000 followers), FT (789,000), Indy [...]

TAC’s social media road trip

Gemma Storey — Thu, 16 May 2013 09:04:14 +0000

It’s time for another innovative safety campaign from Australia. The Transport Accident Commission of Victoria worked with media agency, SCA, to develop an interactive Facebook campaign highlighting the dangers faced on the road. Roadtrip Forever encourages Facebook users to go on a virtual roadtrip to a music festival, bringing their best friend on Facebook along [...]

‘First ever blood swimming pool’ announced in latest gory Resident Evil UK PR stunt

Rich Leigh — Wed, 15 May 2013 18:56:34 +0000

Having created a pop-up butchery featuring edible human limbs to promote Resident Evil 6 (more here), Capcom is inviting people aged 16 or over to take a tip in ‘the world’s only blood-filled swimming pool’ in a stunt to promote Resident Evil Revelations (released May 24th). The pool will be open to the public for [...]

Huggies TweetPee device sends tweet when baby wets diaper

Inderdeep Gill — Tue, 14 May 2013 15:42:04 +0000

When I read this first I almost pee’d myself! Huggies have created a device called TweetPee in Brazil, which consists of a sensor being clipped onto the diaper. When the diaper gets wet, it will alert oh so busy parents by tweeting them - publicly, and telling the world that their baby just pissed themselves. The device [...]

Homeware retailer constructs life-size dollhouse in Grand Central Station

Alex Mansell — Tue, 14 May 2013 12:09:11 +0000

If in doubt, make it life-size. And put it somewhere cool. This seems to be a bit of a mantra in PR, with all things ginormous always seeming to grab headlines. US retailers Target knew this all too well, as they constructed a life-size dollhouse in the middle of New York’s Grand Central Station last [...]

Job-seekers pose in store front stunt to grab employers’ attention

Alex Mansell — Mon, 13 May 2013 21:05:16 +0000

So you may remember the guy who made an awesome CV on Amazon, featuring himself as the product. Now job-seekers in Denmark are taking their search to new levels, by displaying themselves in a shop window. 15 unemployed professionals exhibited themselves working away at their CVs and social media profiles in a scene much like a [...]