http://www.prmoment.comThe latest news from PRmomentCopyright 2010 onward PRmoment. All rights reserved.Merry Christmas! It is November after all… We rate John Lewis’s Christmas spirit, but not Sainsbury’shttp://www.prmoment.com/3618/good-and-bad-pr-merry-christmas-it-is-november-after-all.aspx16 Nov 2016 22:08:55Finding brilliant PR and marketing people is difficult. However, to make it a little easier, we asked senior PROs how they hunt down talent. Here are their top tipshttp://www.prmoment.com/3620/how-to-find-talent-in-pr.aspx16 Nov 2016 13:05:44Business-to-business communications are changing. They have become more specific to the customer; they are often by multiple channels and frequently involve multiple touchpoints at various point of the buying cyclehttp://www.prmoment.com/3617/business-to-business-communications-are-really-people-to-people-communications.aspx15 Nov 2016 22:09:21Here are our PR Jobs of the Week, brought to you by the good guys at Prospecthttp://www.prmoment.com/3598/pr-jobs-of-the-week.aspx14 Nov 2016 10:49:21James Myers, group managing director of TVC Group, says most PR people focus far too much on one channelhttp://www.prmoment.com/3610/pr-has-far-too-much-focus-on-one-channel-james-myers.aspx11 Nov 2016 12:29:38Why Jerry Maguire, main character in the film Jerry Maguire, is the PR hero of Lloyd Mullis, senior account executive at agency Rampart PRhttp://www.prmoment.com/3614/why-jerry-maguire-is-my-pr-hero-by-rampart-pr-lloyd-mullis.aspx10 Nov 2016 22:10:02It is easy to make working at home successful says Hannah Lynch, account director at communications agency Alfred, so why are bosses so reluctant to let staff work remotely?http://www.prmoment.com/3615/why-you-should-let-PR-people work-from-home.aspx10 Nov 2016 12:28:54The rise of digital does not mean the demise of media relations, but media relations work is evolving. We speak to senior PROs to find out why media relations still rules and how it is changinghttp://www.prmoment.com/3616/media-relations-still-rules-in-pr.aspx10 Nov 2016 12:28:18We applaud the cheeky tourism campaign for Northern Territory of Australia, but are horrified by what’s happened to Tobleronehttp://www.prmoment.com/3613/a-bit-of-aussie-humour.aspx09 Nov 2016 17:22:05Here are 12 top tips for landing a more senior rolehttp://www.prmoment.com/3612/how-to-get-promoted-in-pr.aspx09 Nov 2016 13:59:16Digital communications provides a wealth of data, but does this abundance of data decrease the requirement for creative excellence within marketing communications?http://www.prmoment.com/3611/use-data-to-identify-customer-needs-not-to-create-campaign-messages.aspx08 Nov 2016 22:09:12US election candidates Hillary Clinton and Donald Trump are our mis-communicators of the weekhttp://www.prmoment.com/3609/mis-communicators-of-the-week-hillary-clinton-and-donald-trump.aspx08 Nov 2016 12:35:51Why Martin Sorrell, CEO of global marketing giant WPP, is the PR hero of Mitchell Prather, managing director of agency Djembe Communicationshttp://www.prmoment.com/3608/why-martin-sorrell-is-my-pr-hero-by-djembe-communications-mitchell-prather.aspx07 Nov 2016 12:33:49Lego, Ikea and Microsoft are considered to be the most responsible companies by the UK general public. We discuss why appearing to be a caring business helps a brand to be more profitablehttp://www.prmoment.com/3607/the-most-responsible-companies-in-uk.aspx07 Nov 2016 12:32:00PROs and micro-influencers are a match made in heaven says Edward East, founder of influencer agency Billion Dollar Boyhttp://www.prmoment.com/3606/communicators-must-make-the-most-of-micro-influencers.aspx04 Nov 2016 12:33:35The day starts very early (5,10am!) for Elena Manighetti, head of content marketing at Manchester-based digital marketing agency theEwordhttp://www.prmoment.com/3603/an-early-start-in-manchester.aspx02 Nov 2016 22:09:32Green technology dominates the headlines thanks to Tesla’s latest solar tiles, whilst ginger Coke and free Teapigs tea also get positive coverage. It’s a bad-news day for Asda, Wilkos and the FBIhttp://www.prmoment.com/3605/hurrah-for-green-tesla-ginger-coke-and-free-teapigs-tea.aspx02 Nov 2016 18:34:49Today’s PR teams need to combine traditional skills with digital. The best way to train people to deal with all that PR demands these days, say senior PROs, is to teach comms dogs new tricks rather than teach digital dogs old trickshttp://www.prmoment.com/3604/does-pr-need-more-geeks.aspx02 Nov 2016 17:15:57To be a successful PA in PR means being organised. Super organised. Hannah Dawson, executive assistant and European network manager at comms agency Cohn & Wolfe, offers five steps to organisational nirvanahttp://www.prmoment.com/3602/five-time-saving-tricks-to-organise-your-day.aspx31 Oct 2016 19:00:30This week’s tunes to get you through your day are from Helen Stevens, communicaitons manager at Midlands Air Ambulance Charityhttp://www.prmoment.com/3601/inspiring-tunes-from-helen-stevens-at-midlands-air-ambulance-charity.aspx27 Oct 2016 16:31:56The idea that AI could displace people in PR can no longer be dismissed as an outlandish theory says Mark Knight, director at comms firm Four Broadgatehttp://www.prmoment.com/3599/artificial-intelligence-in-pr.aspx27 Oct 2016 12:28:16We take a scientific approach to pinpoint exactly what empathy is, and how understanding and using empathy is vital in PR, particularly in today’s digital agehttp://www.prmoment.com/3600/empathy-in-pr.aspx27 Oct 2016 12:27:51PROs still struggle to get onto the board of many organisations. We discuss why they should be there, how they are letting themselves down, and what they need to do to get the recognition they deserve.http://www.prmoment.com/3596/will-pr-ever-be-consistently-represented-in-the-boardroom.aspx26 Oct 2016 19:05:06Some more Justin Bieber bad behaviour hit the headlines this week when he stormed off stage during a performance in Manchesterhttp://www.prmoment.com/3597/good-and-bad-pr-bad-bieber.aspx26 Oct 2016 19:01:41Nick Barron, managing director, corporate reputation at PR firm Edelman, says he wanted to be an architect when he was young, but is delighted to have constructed a career in comms http://www.prmoment.com/3593/how-nick-barron-constructed-a-pr-career.aspx25 Oct 2016 18:36:48John Lewis's appointment of Paula Nickolds wins this weeks Communicator of the Weekhttp://www.prmoment.com/3595/communicator-of-the-week-john-lewis-paula-nickolds.aspx25 Oct 2016 18:36:11“The use of insight in communications is like teenage sex, says Richard Fogg, CEO of PR agency CCgroup, “everyone is talking about but no one is actually doing it.” Perhaps that is because marketers need to take a more psychological approach...http://www.prmoment.com/3594/marketing-insight-lessons-from-psychologists.aspx25 Oct 2016 17:22:46This week’s tunes to get you through your day are from Pat Southwell, director of strategy at agency Berkeley PRhttp://www.prmoment.com/3592/my-pr-playlist-by-pat-southwell-director-of-strategy-at-agency-berkeley-pr.aspx21 Oct 2016 12:41:29There may be a rise in in-house digital budgets, but companies are failing to invest in enough training claims PRCA’s Digital PR and Communications Report 2016http://www.prmoment.com/3591/firms-fail-to-invest-in-digital-training.aspx21 Oct 2016 12:41:09Stop checking. Start creating. Chris Lewis explains why switching off is key to being creativehttp://www.prmoment.com/3590/you-must-switch-off-to-be-creative-says-chris-lewis.aspx21 Oct 2016 12:40:38http://www.prmoment.com/3589/ben-smith-talks-about-the-judging-process-for-the-prmoment-awards.aspx20 Oct 2016 19:03:28This week Sir Philip hit back hard. He published a review he had commissioned, conducted by two respected QCs, into the report on the BHS closure.http://www.prmoment.com/3588/communicator-of-the-week-sir-philip-green.aspx20 Oct 2016 12:42:06Greggs wins our new ‘indifferent PR’ award this week for its delivery service in Newcastle, Good PR awards for Lucozade and a golden tramhttp://www.prmoment.com/3587/good-and-bad-pr-were-not-sure-about-greggs-campaign.aspx19 Oct 2016 19:02:29From making the effort to listen, to carrying a lighter, we suggest twelve ways to entertain, bond and do business at networking eventshttp://www.prmoment.com/3586/how-to-sparkle-at-networking-events.aspx19 Oct 2016 19:02:11One day in Hong Kong, three crisis management challenges for Jonathan Hemus, managing director of crisis-management agency Insignia http://www.prmoment.com/3585/a-day-in-hong-kong.aspx18 Oct 2016 19:02:57The government’s suggestion that we might need to publish a list of our foreign employees is another attempt to chip away at the PR sector says Angela Casey, managing director of PR agency Pagoda Porter Novellihttp://www.prmoment.com/3584/why-the-governments-suggestion-that-firms-should-list-their-foreign-staff-has-big-implications-for-pr.aspx18 Oct 2016 14:53:29This week’s tunes to get you through your day are from the team at recruitment firm Prospect Resourcinghttp://www.prmoment.com/3583/the-music-that-gets-us-through-our-day-from-the-team-at-prospect-resourcing.aspx14 Oct 2016 17:23:22Consumers are more likely to decide to buy something if it has good reviews, than if it has been recommended by parents, friends or celebrities. The only thing that would make a person more likely to buy, other than a positive review, is a great discount or offer, such as a half-price promotionhttp://www.prmoment.com/3582/consumers-trust-reviews-more-than-personal-recommendation.aspx14 Oct 2016 14:51:46Twitter will not disappear overnight, but it’s not the place it once was. Rich Leigh asks, if not Twitter, then what?http://www.prmoment.com/3581/if-twitter-dies-what-next-for-the-pr-community.aspx13 Oct 2016 19:15:06How the insight data market is changing...http://www.prmoment.com/3580/the-insight-data-market-is-changing-says-newtons-phil-lynch.aspx13 Oct 2016 12:41:40The Republican Party is in meltdown and it is all their own making, says Ed Staithttp://www.prmoment.com/3579/mis-communicator-of-the-week-the-republican-party.aspx12 Oct 2016 19:04:36It’s been a very bad news week for Samsung thanks to its exploding Galaxy Note 7, whilst Domino’s Pizza has been getting great headlines for trying out delivering pizza by canoehttp://www.prmoment.com/3577/good-and-bad-pr-a-terrible-week-for-samsung.aspx12 Oct 2016 17:40:53PR and advertising are frenemies but we discuss who is coming out on top…http://www.prmoment.com/3576/are-advertising-and-pr-friends-or-enemies.aspx12 Oct 2016 10:53:32Claire Walker, CEO of Firefly Communications, has kept her business and family on track despite the tragic loss of her husband, and Firefly co-founder Mark Mellor, almost five years ago to cancerhttp://www.prmoment.com/3578/the-tumultuous-times-of-claire-walker.aspx12 Oct 2016 00:00:57Eight questions to ask when working with influencers from Andrew Bloch, founder of Frank PR http://www.prmoment.com/3573/eight-tips-on-working-with-influencers-from-andrew-bloch-founder-of-frank-pr.aspx10 Oct 2016 00:01:55Does the recent CIPR election make a merger between the CIPR and the PRCA more likely?http://www.prmoment.com/3574/will-the-cipr-and-prca-merge.aspx10 Oct 2016 00:01:36Why Clive Caseley, director of agency Verve Communications, is the PR hero of Terhas Asefaw Berhe, MD and founder of agency Brand Communicationshttp://www.prmoment.com/3571/why-clive-caseley-is-my-hero-by-terhas-asefaw-berhe-md-and-founder-of-agency-brand-communications.aspx07 Oct 2016 13:33:51Business-to-business PR has evolved, but LinkedIn isn’t evolving fast enough says Errol Jayawardene, creative and digital director at PR agency Red Lorry Yellow Lorryhttp://www.prmoment.com/3570/evolution-of-b2b-digital-pr.aspx07 Oct 2016 00:02:13http://www.prmoment.com/3569/communicator-of-the-week-stephen-hunt.aspx06 Oct 2016 22:17:42We ask PRmoment Award judges Francis Ingham and Mark Perkins what they are looking for in a winning entryhttp://www.prmoment.com/3562/what-are-the-prmoment-awards-judges-looking-for-in-a-winning-entry.aspx05 Oct 2016 22:17:17