PRmoment News

Insects stick to billboard campaign, but an Arizona restaurant gets caught up in social media fight

16 May 2013 11:27:00

Never mind the good PR this week (okay, it’s Orphea4D and 7Up), Rich Leigh goes mental over a Facebook meltdown by Amy’s Baking Company Baking Boutique and Bistro

Are marketing agencies' newsjacking techniques fit for purpose?

15 May 2013 16:44:00

We talk to Mark Borkowski about who is better at piggybacking a news story

Does the procurement process result in poor quality PR?

15 May 2013 10:32:00

Is the procurement process damaging brands reputations? Being too focused on price may mean clients end up with poor PR that costs them dearly in the long term

Monday in the life of Paragon Group's Stephanie Girard

14 May 2013 12:44:00

Managing tenders, evaluating campaigns, content management and briefing the PR agency are all in a day’s work for Stephanie Girard, marketing manager at print provider Paragon Group

Mis-Communicator of the Week: Zara Phillips

14 May 2013 11:46:00

The Olympian stumbled through an interview with Sky News this week

The McDonald’s chalkboard campaign is fresh PR thinking

13 May 2013 12:09:00

The fast food chain takes a note from fresh food restaurants this week

Doing a PR degree could limit your career options, says CM Porter Novelli’s Angela Casey

13 May 2013 11:54:00

It’s not which degree you do, it’s getting the right experience that matters says Angela Casey, managing director of CM Porter Novelli, Edinburgh

Eight characteristics that guarantee your campaign goes viral

13 May 2013 11:28:00

Gangnam Style and Harlem Shake offer PROs useful lessons about how to create video clips that become worldwide phenomena. We list eight characteristics of viral hits

Why clients and journalists ruin press releases

13 May 2013 11:02:00

It is always PROs who get blamed for terrible press releases and bad coverage, but often it’s clients and journalists who should shoulder the blame says Hacked Off

Sir Alex Ferguson's retirement makes for great PR but Warwickshire police makes an apology

09 May 2013 11:42:00

When Sir Alex Ferguson announced his retirement, sharp-acting PROs went into overdrive to impress Rich Leigh this week

Ten ways PR is changing by digital strategist Emma Gannon

08 May 2013 15:20:00

Our industry is evolving so rapidly, it’s hard to keep track of what PR is. Digital strategist Emma Gannon, writer of the blog Girl Lost in the City, shares key changes that define PR today

Top tips on how to piggyback a news story

08 May 2013 11:59:00

Surfing the wave of a news story to generate publicity is a tricky balancing act. We ask newsjacking experts the secrets of using latest news to build a brand’s reputation

Should you work agency or client side?

07 May 2013 12:14:00

Take Hacked Off’s quiz to see whether you are better suited to life in an agency or in a client organisation. Or perhaps you should strike out on your own

PR Ideas: UNICEF advert says the charity needs money not Facebook likes

07 May 2013 12:07:00

A powerful PR message and with just the right amount of force

Communicator of the Week: ANAR (Aid to Children and Adolescents at Risk Foundation)

07 May 2013 11:51:00

The Spanish organisation campaigning against child abuse uses creative advertising

Which PR agencies are the best at their own social media?

07 May 2013 11:04:00

To demonstrate social media expertise, agencies must be conspicuous on key sites such as Facebook and Twitter. We discuss latest research into agency profiles online

How PR can take advantage of our changing media, by Waggener Edstrom’s Nick Lawrence

07 May 2013 09:40:00

As the media landscape changes dramatically, PR has a chance to grab some new territory says Nick Lawrence, VP broadcast and editorial strategies at PR firm Waggener Edstrom Worldwide

Sexy man pants and Jonny Wilkinson grab PR attention, but Google’s tax story is dragging

01 May 2013 16:48:00

Lingerie for men gets in the news for the right reasons, but Google gets the wrong kind of attention. Andy Barr is in the good and bad PR hot seat this week

What makes your PR office a good place to work?

01 May 2013 16:35:00

If you want your people to skip into work, offer fantastic career opportunities, fun events and terrific benefits. We discuss key attributes of companies recognised as great places to work

A busy day in the office in London’s Holborn for Threepipe's Farhad Koodoruth

01 May 2013 10:55:00

Emails, emails and more emails dog Farhad Koodoruth, co-founder of PR agency Threepipe, but he still manages to get through plenty of work

Mis-Communicator of the Week: Beyoncé

30 Apr 2013 11:28:00

The US star has banned photographers from her world tour

How has the Luis Suarez bite affected football's reputation?

30 Apr 2013 10:46:00

Mark Borkowski discusses Suarez incident and the publicity surrounding the beautiful game

Talisker launch goes down a storm

30 Apr 2013 10:26:00

The whisky brand stir up some great PR with the help of Michael FIsh

If you want to reach impulse buyers and men, target mobile shoppers

26 Apr 2013 10:47:00

If you want to engage consumers, it is important to know latest shopping trends, for example how smartphones are revolutionising how people shop. We discuss latest mobile shopping research

Touching PR from Durex, but Virgin Media should never speak ill to the dead

25 Apr 2013 10:22:00

Durex’s vibrating pants make a good impression on Rich Leigh, unlike a thoughtless Virgin Media fine

Vital PR statistics you need, from Hacked Off Flack

24 Apr 2013 12:50:00

Do you have the right number of friends, contacts and clients to call yourself a success? Hacked Off asks, do your PR numbers add up?

PHA Media's Phil Hall says any self-respecting corporate firm should pay for pitches

24 Apr 2013 12:43:00

It is a disgrace that unscrupulous companies steal ideas from agencies that pitch to them says Phil Hall, chairman of PHA Media

Is Cannes changing enough to be worthwhile for PR?

24 Apr 2013 12:13:00

Are you off to Cannes this year? Or do you think it is geared too much towards advertising agencies? We discuss whether it is worth PR agencies bothering with Cannes Lions Awards

Information overload, cats in clothes and the communications industry, by Parys Communications' Anthony D’Alton

23 Apr 2013 13:04:00

Information overload means it is hard to get people’s attention, unless you are a cat in a uniform. Anthony D’Alton, director at Parys Communications, says you need quality ideas to get noticed

Mis-Communicator of the Week: The BBC

23 Apr 2013 12:14:00

The BBC ignored the reality of the modern world when it banned Ding Dong The Witch Is Dead

Dove creates a spot of PR beauty

22 Apr 2013 10:23:00

Real Beauty Sketches tell women they're more beautiful than they think

26 per cent of PROs in the public sector are worried about being made redundant

22 Apr 2013 09:32:00

There have been job losses in PR throughout the recession, and the public sector has been hardest hit. We look at how the PR industry is coping with harder financial times

What's your excuse for not following your dreams?

19 Apr 2013 14:33:00

What’s stopping you fulfilling your potential? Hacked Off reckons he could be a writer, but there are better things to do, like making coffee. He lists seven excuses for staying just as you are

What does the Supreme Court's NLA and Meltwater/PRCA ruling mean for you?

19 Apr 2013 09:24:00

NLA's David Pugh and PRCA's Francis Ingham discuss the latest ruling and what the future holds in the NLA and Meltwater/PRCA case

There's tasty PR from Warburtons this week, but Epicurious tweets are in poor taste

18 Apr 2013 18:53:00

Warburton's April Fool's Day follow-up went down a treat, but a couple of promotional Tweets around the Boston attack get the thumbs down

Is lobbying vital for our democracy?

18 Apr 2013 10:51:00

Are lobbyists fine upholders of our democracy, or unethical political influencers? Political experts discuss the value of lobbying and list the skills all great lobbyists possess

You can't automate social media engagement, argues PRSA's Mickey Nall

17 Apr 2013 16:36:00

It may be tempting to automate social media responses, but generic messages can alienate your audience, says Mickey Nall, CEO of the Public Relations Society of America (PRSA)

PR apprentice Rachel Barry is learning on the job at agency Shrewdd Marketing

17 Apr 2013 10:28:00

Rachel Barry is part of the Creative Process Public Relations apprenticeship, and has been working for six months at agency Shrewdd Marketing as junior PR executive

Communicator of the Week: Angelina Jolie

16 Apr 2013 11:43:00

The Hollywood actress shared a stage at the G8 meeting in London this week

The Hobson & Holtz Report: April 15th 2013

15 Apr 2013 16:30:00

This week they cover reasons why you need to establish yourself as an authority on Google+

Recruitment trends in public relations

12 Apr 2013 12:15:00

How do PR bosses find their next recruit? We asked PR recruiters the ways they search for their ideal candidates and the types of qualities they look for

Who are the most irritating people in your day?

12 Apr 2013 11:56:00

Hacked Off Flack has had enough, he tells us the most annoying people he comes across during the day

Amsterdam's Rijksmuseum celebrate a masterpiece with some theatrical PR

12 Apr 2013 09:39:00

A stunt outside a museum in Amsterdam puts Rich Leigh in a nostalgic mood this week, a hovering golf cart makes him smile, but a tasteless tweet leaves him cold

CIPR election: Two candidates go head-to-head

11 Apr 2013 10:16:00

We interview the two candidates hoping to become the next CIPR president, Stephen Waddington and Dr Jon White

As Chinese media becomes more transparent it is helping the West to communicate better with China, says China Daily European Weekly's Songxin Xie

10 Apr 2013 16:44:00

The West often misunderstands China and its people, but China’s new media landscape is helping to change that says Mr Songxin Xie, editor of China Daily European Weekly

Do good writers make the best PROs?

10 Apr 2013 16:06:00

If you love to write, then perhaps you should be a writer rather than work in PR. We discuss whether having a head for strategy is more important than having good writing skills

Communicator of the Week: Margaret Thatcher

09 Apr 2013 16:11:00

The 'Iron Lady' understood the power of image

Google shows it's no fool when it comes to April 1st

09 Apr 2013 10:19:00

Confidence and humour work in Google's favour

Marketers are spending more on digital marketing, but are they spending effectively?

05 Apr 2013 10:27:00

Marketing spend on digital media is set to increase in 2013, but are PROs allocating budgets wisely? A Facebook presence is important, but to make money you must target bloggers

Ten joys to get you through the day, from Hacked Off Flack

05 Apr 2013 10:21:00

Winning a pitch is great, but as that doesn‘t happen every day, you must take pleasure in the small things in life advises Hacked Off Flack. Here are ten stupid things that make him happy

Highlights from the Golden Hedgehog PR Awards 2013's London ceremony

04 Apr 2013 13:41:00

A video of the best bits from the southern ceremony of our annual PR awards

Virgin Atlantic's see-through publicity wins approval this week

04 Apr 2013 13:32:00

No one makes a fool out of Rich Leigh, but a few 1 April stunts did make him smile, including Virgin’s transparent plane and a cheeky announcement from Hotels.com

The Hobson & Holtz Report: April 1st 2013

02 Apr 2013 09:34:00

This week they cover how social media can benefit a CEO in their first 100 days

Freelancer Alison Wileman starts with a tweet and ends with a Namaste

27 Mar 2013 13:56:00

As a freelancer Alison Wileman has to be adaptable, today she travels to the Skills for Justice office in Sheffield, then back home to Hull to work for other clients before teaching a yoga class

PressCode’s Anton Davidenko says small firms must have crisis management strategies

27 Mar 2013 13:53:00

Five tips for crisis management for smaller companies from Anton Davidenko, managing director of PR agency PressCode

Who is Britain’s best communicator?

27 Mar 2013 13:46:00

We shortlist Simon Cowell, Boris Johnson, Nick Clegg, Ed Miliband, Vince Cable and Richard Branson as Britain’s best communicator. Who gets your vote?

Ibis Hotels' sleep app is smart PR

26 Mar 2013 11:11:00

Ibis Hotels creates digital art based on people's movements during the night

Is there such a thing as a golden hour in this digital age?

25 Mar 2013 10:04:00

Just because digital media offers an instant form of communication, there’s no need to rush your response in a crisis argues David Wilson, group managing director of PR firm Bell Pottinger

Why social media influencers are irrelevant to your business when it comes to B2B PR

22 Mar 2013 15:21:00

Do not bother with social media influencers when running B2B PR campaigns, as they are likely to be useless at helping you to sell goods and services claims a recent study

Why Easter is not all it’s cracked up to be

22 Mar 2013 13:57:00

Easter bunnies make Hacked Off hopping mad. He’s also not keen on hot-cross buns. What are your pet hates about Easter?

Sugary PR from Tate & Lyle and sticky PR from London Underground are this week’s winners

21 Mar 2013 13:27:00

Success tastes sweet for Tate & Lyle with its edible hotel, but the Standard learns from bitter experience not to tweet too soon

The Golden Hedgehog Awards 2013 reveal the best of PR

21 Mar 2013 12:55:00

We take a look back at The Golden Hedgehog PR Awards 2013 and share with you this year's winners

The Hobson & Holtz Report: March 18th 2013

20 Mar 2013 16:24:00

This week's podcast includes a review of Civility in the Digital Age by Andrea Weckerle

Are London and New York still the dominant worldwide hubs of PR?

20 Mar 2013 11:05:00

Are London and New York still the dominant worldwide hubs of PR? Why do certain parts of the world lead in PR?

Sustainable business is a must for PR, says Forster Communications' Jo Foy

20 Mar 2013 10:48:00

You don’t need to choose between sustainable policies and profitable ones. Jo Foy, sustainability manager at Forster Communications, describes how your business can get stronger by supporting others

Mis-Communicator of the Week: Brendan Rodgers

19 Mar 2013 11:23:00

Liverpool FC's manager has a habit of putting his foot in his mouth

Heineken's hunt for the right candidate is great PR

18 Mar 2013 15:48:00

The company makes potential employees take part in surreal interviews

CEOs are more visible on company websites, but less visible on Twitter than two years ago

15 Mar 2013 13:38:00

Leaders of the top 50 companies worldwide are far more active online that they were two years ago claims a recent study, but they are still reluctant to go on Twitter

How not to offend journalists, top tips from Broadgate Mainland’s Mark Knight

15 Mar 2013 13:18:00

Never make these mistakes when you meet journalists! Mark Knight, director at financial services PR specialist Broadgate Mainland, lists the worst gaffs you can make in media interviews

Highlights from our PR Analytics conference

15 Mar 2013 12:47:00

A video of the best bits from our latest event

Does size matter for PR firms?

15 Mar 2013 11:05:00

There are pros and cons of working for a small agency. Hacked Off compares working for a big firm with working for a smaller outfit

Paddy Power wins by a mile, Ladbrokes and Coral trail well behind

14 Mar 2013 12:56:00

Our column has a racing theme this week, as Andy Barr rates the form of the bookies as they fight to impress Cheltenham audiences

Samaritans' Claire Duncan starts the day with a BBC breakfast and finishes with a cocktail

14 Mar 2013 12:16:00

Reading excellent coverage about the charity Samaritans’ Feel Good Friday event gets the day off to a great start for Claire Duncan, fundraising press officer

How the “public” is being put back into PR

14 Mar 2013 12:02:00

Thanks to online media, PROs can communicate with the public directly, rather than rely on traditional media. We discuss how the word “public” is being put back into PR

How PR agencies are evolving to help their clients in more imaginative ways, by Money Advice Service's Clark Turner

12 Mar 2013 12:33:00

A tale about a PR agency showing a client how it's capable of much more, by Money Advice Service’s digital and social media editor, Clark Turner

Are you as good as you think you are? Asks Hacked Off

12 Mar 2013 11:57:00

Are you as talented, hard-working and generous as you think you are? Hacked Off gripes about the number of people he works with who are deluding themselves

Dorito's Boldstage video wins Idea of the Week

12 Mar 2013 11:07:00

Communicator of the Week: Commander Chris Hadfield

12 Mar 2013 10:32:00

Our Communicator of the Week is Commander Chris Hadfield

How do journalists source their stories?

12 Mar 2013 09:51:00

Journalists are under pressure and over one fifth say harassment from PROs is their biggest stress. We analyse latest research to find out how PROs can better impress journalists

PRCA launches the Diversity Network

07 Mar 2013 12:43:00

Network Chairman Tanya Joseph and members talk about the importance of diversity in PR

Are sales skills the most important attributes for PROs?

06 Mar 2013 12:14:00

Being creative and a great writer are a help in PR, but it’s vital to have sales and negotiation skills, whether you’re pitching, selling-in or even asking your boss for a pay rise

Welcome to a new era of celebrity seeding, says Radiator PR's Gaby Jesson

06 Mar 2013 11:22:00

Giving the right freebie to the right celebrity at the right time is an art and a science. Gaby Jesson, joint MD at agency Radiator PR, takes a strategic approach to celebrity seeding

Mis-Communicator of the Week: Barminco

05 Mar 2013 10:24:00

After sacking miners for performing the Harlem Shake, Barminco puts itself under scrutiny

How to engage on Facebook

04 Mar 2013 10:04:00

If you want to win over consumers on Facebook you need to be concise and use pictures. We describe ten ways to engage on Facebook and list the most-liked posts in January

Who are the five worst PR clients?

01 Mar 2013 13:56:00

What clients and brands would you refuse to work for? Politicians, horse traders and gambling operators are on Hacked Off’s blacklist for starters

Ten questions to ask yourself when doing “global” PR, by Ketchum's Rod Cartwright

01 Mar 2013 13:51:00

Ketchum’s director of global corporate practice Rod Cartwright says it isn’t easy doing global PR, and suggests ten questions you need to answer before you work on international campaigns

Fanta's orange print ads are PR flavour of the week

28 Feb 2013 13:56:00

Paper you can drink? Rich Leigh laps up Fanta’s latest print ad, but DKNY’s payment for photographs is too fashionably late for his tastes

Analysts are using social channels to make investment decisions, says research from Brunswick

27 Feb 2013 13:37:00

Investors are crying out for more information from banks on social sites, but banks are slow to respond. We discuss why financial firms need to be more active on Twitter

Robert Half's Kristie Perrotte loves the variety and complexity of working for a global firm

27 Feb 2013 12:43:00

A Canadian expat, Kristie Perrotte, senior PR and communications manager at financial recruitment consultancy Robert Half, enjoys the buzz of working in London

Mis-Communicator of the Week: Nick Clegg

26 Feb 2013 11:37:00

The Deputy Prime Minister demonstrates how not to handle a crisis

Harlem Shake proves that brands can use memes to their advantage

26 Feb 2013 10:19:00

Harlem Shake shows that memes can be useful if brands react quickly and with style

59 per cent of UK citizens are unhappy about the society they live in, claims a recent study

25 Feb 2013 11:06:00

Knowing how people feel about our culture and leaders helps PROs to communicate more effectively. We look at a study which describes the high levels of dissatisfaction in society today

Don’t claim to be green unless you have the facts to prove it, warns Resonates' Chris Dace

25 Feb 2013 10:49:00

Be whiter than white over marketing greenwash says Chris Dace, managing director of PR consultancy Resonates

How not to lie in PR, from Hacked Off Flack

25 Feb 2013 10:01:00

He is not the holiest of PR men, but Hacked Off usually tries to be honest, decent and truthful. He certainly never advocates lying, especially in the stupid ways politicians do

Nivea Germany puts the public under a stress test and Coral offers a free bet to Win a Million

21 Feb 2013 12:07:00

Members of the public under strain as Nivea Germany makes them "suspects" and Coral goes Twitter crazy as a customer has a chance to Win a Million

Lord Bell talks about the recent horsemeat scandal

20 Feb 2013 12:31:00

In a recent interview, Lord Bell discusses the way the press have handled the crisis

Highlights from our Brands as Storytellers conference

20 Feb 2013 09:00:00

A video of the best bits from our latest event

Mis-Communicator of the Week: Ed Miliband

19 Feb 2013 10:58:00

Labour MP sends mixed messages in latest speech

Madame Tussauds reveals George Clooney waxwork in time for Valentine's Day

19 Feb 2013 10:20:00

Madame Tussauds uses Clooney waxwork as PR that makes you swoon

PR in Switzerland: Communications campaigns with actual mountains to climb, with Burson-Marsteller's David Hart

18 Feb 2013 09:57:00

David Hart, director and practice leader of corporate and financial communications for Burson-Marsteller, Switzerland, talks about the way PR and communications works in Zurich

MINI says sorry and gains online praise, but Findus doesn't react well after horse meat revelation

14 Feb 2013 16:24:00

This week, Rich Leigh finds Spam makes for a tasty MINI PR treat, but Findus’s silence leaves him with a bad taste in his mouth

PR measurement needs to move up a gear, says Mantis PR’s Gavin Loader

14 Feb 2013 11:57:00

Measuring media and social media stats isn’t showing business impact says Gavin Loader, joint managing director at agency Mantis Public Relations

How PR agencies can increase profitability

14 Feb 2013 11:39:00

Is your business as profitable as it could be? Here are top tips to help you thrive in the current climate and key ways to cut costs, based on research into today’s most successful agencies

Nivea Brazil releases an alarm app for those who like sunny mornings

12 Feb 2013 11:08:00

A sun alarm app is fun and an innovative digital step for Nivea

Communicator of the Week: Mike Freer MP

12 Feb 2013 09:46:00

Mike Freer MP's passionate argument for same-sex marriage legality is highly commendable

How to build customer loyalty worldwide

08 Feb 2013 10:15:00

Which worldwide brands are best engaging their customers and how are they doing it? A recent study identifies top 50 global brands that are winning over customers and key stakeholders

We must encourage PR entrepreneurs as they will help us out of the recession, says Threepipe's Jim Hawker

08 Feb 2013 10:06:00

New PR businesses inject new ideas and fresh talent into PR as well as providing the next generation of industry leaders says Threepipe’s co-founder, Jim Hawker

Hacked Off asks, should you be in PR?

08 Feb 2013 09:54:00

Take Hacked Off’s quiz to find out your ideal profession. Why waste time in PR if your talents would be more suited to another job?

The Pancake-omatic is cracking PR from the happy egg co, but Andrex get a bit too personal

07 Feb 2013 16:45:00

The happy egg co are inspired by Wallace and Gromit in time for Shrove Tuesday, but Rich Leigh thinks Andrex's latest campaign stinks

British Airways' Sophia Procter spends her day flying high, while keeping her feet on the ground

06 Feb 2013 12:03:00

Easy access to great holiday inspiration is one perk of working for British Airways. Sophia Procter, consumer PR manager, describes a few other highlights in a typical day

How to make sure your PR campaigns are effective

06 Feb 2013 11:16:00

Numbers don’t provide all the answers when it comes to measuring PR effectiveness, but they do offer a starting point. But which numbers matter? We discuss the value of PR analytics

Communicator of the Week: Team Sky

05 Feb 2013 09:28:00

The sports team opens its doors to the media as a commitment to transparency

Durex deliver condoms and a great PR idea

04 Feb 2013 13:43:00

Durex start a condom delivery service in Dubai for those "in need"

How listening to online conversations helps brands improve their communications

01 Feb 2013 16:02:00

Listening to social media conversations helps you better understand your target audience. We look at research into how people discussed recent bouts of flu and Norovirus

Five social media rules to follow when handling a crisis, by CM Porter Novelli’s Angela Casey

01 Feb 2013 13:50:00

Social media has changed crisis and issues handling says Angela Casey, managing director of CM Porter Novelli, Edinburgh. She offers social media guidelines for when the unexpected happens

Four ways that journalists can spin crap into gold, from Hacked Off Flack

01 Feb 2013 12:50:00

Articles that are replicas of press releases are boring and won’t get read. Hacked Off suggests how journalists should change press releases

Gangnam Style flipbook is great self-promotion for French artist

31 Jan 2013 13:27:00

A video of a flipbook for Psy's Gangnam Style gains social media buzz

Sandals Resorts kicks butt this week, but BlackBerry's European MD doesn't cover himself in glory

31 Jan 2013 12:55:00

Sandals impresses Rich Leigh this week by being underwhelmed by Katie Price’s fame, but BlackBerry’s Bates fails to impress any journalist

What to do when you make a mistake at work, by TopLine’s Heather Baker

30 Jan 2013 13:52:00

Human error at work can be costly, but if you have good client relationships and a strong team, it needn‘t be a disaster says Heather Baker, founder of B2B PR agency TopLine Communications

Did last week's snow highlight the firms with poor flexible working practices?

30 Jan 2013 13:19:00

When the country grinds to a halt because of snow, how does the PR industry react? PR heads describe how flexible working practices help businesses to weather any storms

PR Ideas of the Year 2012

28 Jan 2013 15:47:00

There's still time to enter your greatest campaigns to our PR Ideas of the Year 2012 project

Three steps the PR industry needs to take to close the diversity gap, by Bright Star's Bieneosa Ebite

28 Jan 2013 14:24:00

Business leaders must cultivate their knowledge of diverse cultures and markets, says Bieneosa Ebite, managing director of Bright Star Public Relations’

Good CSR increases sales, says latest research

28 Jan 2013 13:42:00

Worldwide, consumers are more likely to buy products from companies supporting good causes, but UK shoppers are least likely to pay a premium for products from these firms

Are older people better at PR? Asks Hacked Off Flack

28 Jan 2013 13:34:00

Is Hacked Off getting too old to work in PR? Absolutely not, he says, it’s time to discriminate against the young and foolish!

PR prizes go to Ant and Dec, but it’s a stern look of disapproval for Eden Hazard who kicked a ball boy

24 Jan 2013 12:56:00

Andy Barr, head of 10 Yetis, is in the hot-seat today, unveiling the bats and bonus points as he takes a walk down the week that was in PR land

What is your worst ever PR pitch experience?

23 Jan 2013 11:38:00

You may have a disastrous pitch experience, but has anyone died? Read about a pitch where someone did, plus other terrible events that will make any future pitches feel like a breeze

A day in the life of a communications director in India, with Avantha Group's Shravani Dang

23 Jan 2013 10:31:00

Shravani Dang, vice president and global group head of corp comms at Avantha Group, one of India's leading business conglomerates, describes a typical day in New Delhi

Monopoly change their product to get people talking

23 Jan 2013 10:13:00

Monopoly allows fans to vote-off game piece and pick a replacement

Who are the FTSE 100 leaders with the greatest digital presence?

18 Jan 2013 15:28:00

Only 3 per cent of FTSE 100 business leaders are active on social media, but the failure of business leaders to use digital offers an opportunity for those in PR to educate them

The Golden Hedgehog PR Awards shortlists for 2013

18 Jan 2013 12:47:00

We reveal the North and South shortlists for our 2013 Golden Hedgehog PR Awards

Politicians don’t care about social media injustice, says PHA Media's Phil Hall

18 Jan 2013 11:41:00

If we are going to police the press, we must also monitor social media says Phil Hall, chairman of PHA media

Some stress release tips from Hacked Off Flack

17 Jan 2013 16:49:00

Everything is getting on top of Hacked Off and he’s getting stressed, but he’s not taking it lying down. Read his top tips for carrying on without (necessarily) keeping calm

Great PR news for Hurts, terrible news for horses

17 Jan 2013 14:00:00

Horses as courses leave a bad taste in Rich Leigh’s mouth this week, but a clever stunt involving a golden cassette at the dry cleaner’s is (crackly) music to his ears

What are the pros and cons of changing your PR job in the current market?

17 Jan 2013 09:14:00

If you are thinking of moving jobs or going freelance, read this first! Recruiters and freelancers discuss the risks and rewards of making a career move now

Four tips for starting up a thriving business during a recession, from Sermelo's Jonathan Jordan

16 Jan 2013 16:26:00

How to create a successful PR business during a recession, by Jonathan Jordan, founder of corporate affairs consultancy Sermelo

PR people should try to work with "new creatives" like MagicofRahat

15 Jan 2013 11:30:00

Invisible drive-thru prank shows creativity that PROs should try to harness

Research into online video watching habits

14 Jan 2013 11:27:00

Nearly four out of five 15 to 64 year olds watch online videos each week, and if content engages they are keen to find out more about brands. We discuss research into online video watching

PR is obsessed about being a profession, says Frank PR’s founder Graham Goodkind

14 Jan 2013 11:16:00

PR is an art, not a profession, says Graham Goodkind, founder of consultancy Frank PR, so let’s concentrate on being creative, not boring

What new year's resolution would your PR colleagues like you to make?

14 Jan 2013 10:56:00

Have you kept any of your new year resolutions? Hacked Off didn’t make any for himself, but in his office everyone has made them for each other. With mixed results

Does PR need to clean up its act?

10 Jan 2013 14:22:00

Does PR need to clean up it's act? We discuss whether public relations professionals needs new ethical guidelines

Mulberry Communications' Sorrel Nixon on her ten month global PR internship

10 Jan 2013 12:20:00

Not many interns get the chance to work across the globe, but Sorrel Nixon is spending her internship at PR agency Mulberry in Chicago, Melbourne, Singapore and London

Free toys from Lego, free books from McDonald’s and a big kid gets a free train set

09 Jan 2013 13:52:00

Kids are the winners this week in Rich Leigh’s round up of the best and worst PR

Never focus solely on digital media if you want to keep consumers on board

08 Jan 2013 16:23:00

Some PR strategies are bad for a brand. Research shows PROs overestimate the popularity of social media, but underestimate how much customers hate to be charged for printed information

London Zoo invites the world's media to count their animals

08 Jan 2013 15:47:00

London Zoo makes its timing count in this simple yet effective PR stunt

If you took time off over Christmas, you are a fool, says Hacked Off Flack

08 Jan 2013 11:12:00

If you spent a relaxing holiday abroad or at home over Christmas, you are a fool, says Hacked Off. You could have been relaxing at the office and not lost any precious holiday leave

Bell Pottinger’s David Wilson suggests three resolutions the PR industry should make in 2013

08 Jan 2013 10:22:00

As we embark on 2013, David Wilson, group managing director of PR firm of Bell Pottinger, looks back on the highs and lows of 2012 and makes three wishes for the year ahead

Department of Health have smoking hot PR, but HMRC's silence is not golden

03 Jan 2013 14:07:00

This week Rich Leigh has smoked out a hot campaign from the Department of Health to help people quit the evil weed

PR trends for 2013

03 Jan 2013 11:10:00

Leading PR industry figures predict what 2013 will mean for you. There may be fragmenting audiences, a rocky economy and a lack of diversity, but there are also reasons to be cheerful

How to harness the PR power of a celebrity

03 Jan 2013 10:23:00

Famous faces get attention, but you must find the right celebrity and use them in a credible way says Gail Franks, managing director of agency Summersault Communications

Christmas “Cheers!” to Heineken and JackpotJoy.com, but pantomime “Boos!” to WKD

13 Dec 2012 14:53:00

Creative bottles and a giant duck float Rich Leigh’s boat this week, but an ill-judged campaign featuring a dog is barking up the wrong tree

Google's "Year in Review 2012"

12 Dec 2012 13:25:00

Google's review of 2012 highlights the major events of the past 12 months

Are the most successful brands taking their PR in-house?

12 Dec 2012 11:25:00

What PR functions are best done in-house? From social media to strategy, in-house PROs discuss which work is best kept home, while an agency head argues the case for outsourcing

Confederation of British Industry's Mark Hadley begins with the Today Programme and ends with Yes Minister

12 Dec 2012 09:20:00

His day starts simply with porridge, but in the afternoon CBI’s corporate communications manager Mark Hadley is working on a submission to the Chancellor or launching an education policy report

Cockerel calendar from the Happy Egg Co. gets the public all of a flutter

10 Dec 2012 13:59:00

Cockerel calender shares "Nice Pecks" and gets the nation clucking about Happy Egg Co.

The Electric Cinema and Red Stripe draw attention to themselves

06 Dec 2012 15:50:00

Double-beds in a cinema and a musical in a corner shop? These are the types of PR of that make Rich Leigh happy, while brands making jokes that aren’t funny fail to raise a smile

How brands used Movember to increase their profile, by Precise's James Withey

06 Dec 2012 13:13:00

Movember dominated headlines last month and James Withey, head of brand insight at media intelligence provider Precise, discusses how you can boost your brand by supporting the right cause in the right way

Why SEO people are scared of PR people

06 Dec 2012 12:38:00

In the face of Google updates, how can your SEO efforts help your site to stay relevant?

What are the secrets to Twitter engagement?

05 Dec 2012 16:18:00

Asking for a retweet on Twitter produces a 555 per cent lift over an average tweet. Secrets to Twitter success are revealed by a study into factors that influence engagement on Twitter

Women in PR's Angela Oakes asks, what’s keeping PR women out of the boardroom?

05 Dec 2012 16:14:00

Fairer fee levels need to be set and flexible working practices must be standard if women are to realise their potential in PR argues Angela Oakes, joint-president of Women in PR (WPR)

Hacked Off Flack on the joke that was 2012

05 Dec 2012 16:05:00

Hacked Off rounds up his highs and lows of 2012. Not surprisingly, he focuses on the lows

What is the most effective type of training in PR?

05 Dec 2012 14:33:00

Don’t waste your budget on courses that are a waste of time. Use in-house expertise and only call on outside help to fill specific gaps. We discuss the best and worst PR training

A more subtle PR stunt from New Zealand as they continue to connect with Middle Earth

04 Dec 2012 11:19:00

New Zealand weather report in Elvish is a great link to Middle Earth popularity

The thriving evolution of trade magazines

04 Dec 2012 10:20:00

Trade magazines are key for PROs wishing to get tailored messages to specific audiences. We discuss a recent study that looks at the health of trade publications and their future prospects

Are celebrity endorsements the Holy Grail or a marketing fail, asks PRSA’s Gerard Corbett

04 Dec 2012 09:58:00

A celebrity star may shine bright, but this doesn’t mean they can’t tarnish a brand’s reputation warns Gerard Corbett, chair and CEO of the Public Relations Society of America (PRSA)

How to approach appraisals, from Hacked Off Flack

04 Dec 2012 09:26:00

Do you score zero marks out of ten for “commitment to the appraisal process”?

It's your last chance to enter The Golden Hedgehog PR Awards 2013

03 Dec 2012 10:38:00

The Golden Hedgehog PR Awards 2013 is open for entries until Friday 7th December

Does PR need a makeover?

29 Nov 2012 10:31:00

A good PR person is like a good referee - they have a light touch and remain in control of the game without being too fussy

Fake Radi-Aid appeal warms Norway and Premier Inn's "Rafa Benitez suite" is great PR stunt

29 Nov 2012 09:36:00

This week Rich Leigh has his heart warmed by a fake appeal for radiators and a Premier Inn offer, but is left cold by slip ups by PRWeb and Google

Working for one of the world’s largest banks keeps Santander's Nicola Hussey on her toes

28 Nov 2012 11:59:00

Willow the cat gets Santander’s media relations manager Nicola Hussey up nice and early, which is just as well as there’s so much to do

Highlights from our Integrated Brand Communications conference

27 Nov 2012 15:29:00

A video of best bits from our latest event

Lee Nelson video is example of believable, but untrue, PR stunts

27 Nov 2012 15:15:00

Lee Nelson video exemplifies how the "willing suspension of disbelief" can benefit PR

Highlights from our How Brands Engage through Social Media conference

27 Nov 2012 13:18:00

A video of highlights from our latest event

PR scores itself poorly for creativity

26 Nov 2012 11:47:00

The PR industry doubts its own creative talents, with the majority of PROs believing that it is rightly criticised for lacking big ideas claims a recent survey

It's tough for UK corporations in a crisis, says Bell Pottinger’s David Wilson

26 Nov 2012 11:05:00

What should a British institution do when it hits rock bottom? David Wilson, group managing director at PR firm Bell Pottinger offers some sage advice

Are you the most competitive person in your PR office?

26 Nov 2012 10:38:00

Are you top dog in your office or the office dogsbody? Hacked Off lists stupid ways people compete in PR offices

What is the role of storytelling in PR?

22 Nov 2012 11:55:00

Are you sitting comfortably? Then listen to PR leaders discussing the power of storytelling to build brands and energise businesses

Aardman and Asda get top marks this week, while Boyle and Play.com score a bottom

22 Nov 2012 09:25:00

Aardman Animations and Asda make Rich Leigh grin this week, but recent Susan Boyle and Play.com publicity makes him grimace

B2B PR needs a makeover, says Willoughby PR’s Tom Leatherbarrow

20 Nov 2012 15:59:00

Too many people have the wrong idea about B2B PR says Tom Leatherbarrow, head of B2B at agency Willoughby PR, but he’s determined to put them straight

Business transparency is a leading influencer when consumers choose brands

16 Nov 2012 09:53:00

Transparency trumps brand appeal when it comes to choosing brands. We discuss recent research into the importance of brands coming clean

Hacked Off Flack's PR party animal quiz

16 Nov 2012 09:48:00

Are you a party animal or a party pooper? Take Hacked Off’s quiz to find out whether you deserve to be invited to the best parties this Christmas

Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media

15 Nov 2012 16:41:00

Five arguments for going digital when doing business-to-business PR by Phil Szomszor, head of business and digital at PR agency Firefly

Nando’s and Red Bull win the Good PR nod this week

15 Nov 2012 14:14:00

Rich Leigh cheers a chicken chain and endorses an energy drink, but takes offence at tax avoidance tactics this week

From dawn until dusk with Boehringer Ingelheim's Laura Ive

14 Nov 2012 12:43:00

Singing nursery rhymes to her toddler and discussing PR projects with agencies are just two items on the agenda for Laura Ive, brand manager at pharmaceutical firm Boehringer Ingelheim

How do you reach the influencers?

14 Nov 2012 12:14:00

How do you gauge whether you are reaching key influencers in social media?

Air New Zealand's Middle Earth safety film gains lots of coverage

13 Nov 2012 09:12:00

The Hobbit themed safety film is fantastic PR from Air New Zealand

What are the demographics of Twitter?

09 Nov 2012 13:46:00

If you want to communicate to young women then Twitter may be ideal, but use other platforms to reach older age groups. We look at a recent study of 26 million Twitter users

Why you cannot win in PR, from Hacked Off Flack

09 Nov 2012 13:14:00

Going the extra mile is a waste of time moans Hacked Off, it’s never appreciated. He lists favours that aren’t worth doing for clients, journalists or colleagues

Threepipe’s Jim Hawker asks whether it matters who owns the big idea

09 Nov 2012 11:51:00

Ideas define campaigns, says Jim Hawker, co-founder of PR agency Threepipe, and PR needs to push its own creative ideas more strongly

Eight misconceptions about PR

08 Nov 2012 09:55:00

You know that PR is not full of wine-guzzling publicists, but why doesn’t everyone else? PROs list annoying misconceptions about PR, held by those who work in the industry, and those who don’t

Halo 4 lights up the Thames but doesn't impress

07 Nov 2012 16:37:00

Halo 4 UFO stunt doesn't really land

Don’t forget the art of conversation in PR, warns Liberty Comms’ Dee Gibbs

06 Nov 2012 14:21:00

Content may be king, but conversation is still queen, says Dee Gibbs, managing director at agency Liberty Comms

Only four per cent of consumers welcome social media messages from brands

05 Nov 2012 11:38:00

Are PROs putting too much emphasis on digital PR? Research shows that consumers take more notice of messages that reach them using more traditional routes

The best ways to resign in PR

05 Nov 2012 11:31:00

Do you have fantasies about packing it all in? Well, if you’re going to leave, do it in style! Here are Hacked Off’s suggestions for getting noticed while handing in your notice

A global perspective on the PR world, from Ketchum Pleon’s Rod Cartwright

05 Nov 2012 11:17:00

Put away your preconceptions when you engage with other cultures says Rod Cartwright, global corporate practice director at agency Ketchum Pleon

Big Ben's moustache gets @GoodandBadPR's nod this week

01 Nov 2012 13:52:00

There were few Halloween stunts that inspired Rich Leigh, although he was impressed by a moustache on Big Ben

Ogilvy PR's Ricky Vazquez describes a day of Pandas going wild in London

31 Oct 2012 13:06:00

Ricky Vazquez, head of agency Ogilvy PR’s specialist broadcast and visual content team, describes making a panda video in London

What is the perfect PR personality?

31 Oct 2012 12:14:00

If you are a people person, are open to new ideas and have a nose for business, welcome to a great career in PR! We look at the personality traits you need to succeed

How Samsung is creating fun social media content to fight Apple

30 Oct 2012 11:29:00

Samsung bypass editorial media and go straight to the consumer

Only nine per cent of UK PR agencies believe they have a reliable social media monitoring service

29 Oct 2012 09:32:00

Compared with the rest of Europe, UK PR agencies are least happy with their media monitoring, and are keen to find a comprehensive way to measure social media claims latest research

How to win friends and influence PR people

26 Oct 2012 09:38:00

You can win people over by being diplomatic, charming and tactful, but Hacked Off suggests it’s more effective to suck up. Here are his top tips for toadying

PR must use research to ensure its relevance in a changed world, says Guy Bellamy, MD of Elephant Communications

26 Oct 2012 09:20:00

Nothing stays the same which is why it is vital to use research to find out how PR can remain relevant argues Guy Bellamy, managing director of consultancy Elephant Communications

Less "commercial" viral videos are more believable

25 Oct 2012 10:58:00

Authentic ads go down better than faked hidden camera videos

Make the most of social media – measure it, says Andy Black from Whiteoaks

25 Oct 2012 10:24:00

Andy Black, head of digital at PR consultancy Whiteoaks, explains the importance of measuring social media activity to help businesses achieve commercial advantage

How to create a great blog for your brand

24 Oct 2012 12:07:00

Who reads corporate blogs? Well no one will if they are irrelevant and boring. Here are top tips to make sure blogs engage your audience, plus we give reasons for creating a blog in the first place

Visual treats from BrewDog, LG and Coco Cola Zero, depressing tweets from Zynga employees

24 Oct 2012 11:59:00

Big bottoms on buildings and stunt videos gets the thumbs up from Rich Leigh, but it’s a thumbs down for a games company trying to bury bad news

37 per cent of consumers would be willing to give up their landlines

22 Oct 2012 14:29:00

In today’s mobile era, consumers are happy to give up landlines, but are still keen to receive mail. We look at research which analyses how consumers like to receive brand messages

Five signs that a PR disaster is around the corner, from Hacked Off Flack

22 Oct 2012 14:24:00

Sometimes things go wrong. Sometimes they go VERY wrong and there‘s nothing even the best PR can do to help. Hacked Off Flack lists warning signs you can’t afford to ignore

Nice storytelling PR stunt to mark the opening of Skyfall

19 Oct 2012 16:21:00

A nice PR stunt for 007

Red Bull’s sky-high sponsorship and Bodyform’s period drama show PR at its best

18 Oct 2012 13:37:00

From the heights of brilliance (Red Bull) to the depths of stupidity (Lancashire police), Rich Leigh takes us on a roller-coaster ride showing the best and worst of PR this week

How can you keep calm in PR?

18 Oct 2012 13:20:00

You don’t have to be mad to work in PR, so if you want to keep your sanity, here are some tips for keeping calm and carrying on

madewithjam.org’s Kate Fox helps others to help others

18 Oct 2012 12:33:00

Kate Fox, marketing and community manager at not-for-profit website specialist madewithjam.org, is disconcerted to hear she has whiter teeth on TV. She describes a typical day

CEO of SearchWorks Nick Garner explains why PROs must pay attention to Google’s latest guidelines

17 Oct 2012 13:59:00

Nick Garner, CEO of SearchWorks, a specialist agency in SEO and online PR, discusses how Google’s new guidelines impact PR

The tricks behind Red Bull's Felix Baumgartner PR stunt

15 Oct 2012 16:18:00

Felix Baumgartner's jump breaks world speed record

Wonderbra stunt sparks debate

15 Oct 2012 09:35:00

Wonderbra spark discussion with their latest campaign

Havas PR’s Steve Marinker explains why PROs need to understand the social accord

12 Oct 2012 16:52:00

Brands that succeed match their own business interests with that of their customers to create “the social accord” says Steve Marinker, London managing director of agency Havas PR UK

Social media brings out the best in O2, but the worst in Mind

11 Oct 2012 14:52:00

Funny Tweets from O2 and faces on steaks uplift Rich Leigh this week, but disgraced TV presenters and a thoughtless Tweet from Mind get him down

Highlights from our How Brands Use Twitter conference

11 Oct 2012 11:57:00

A video with the best bits from our How Brands Use Twitter conference

Which markets are thriving in the downturn?

10 Oct 2012 14:32:00

Which sectors are thriving despite the global economic downturn? And why are they succeeding? We discuss how the right products, combined with engaging communication, build brands

How can agencies hold on to clients for longer?

10 Oct 2012 13:17:00

Clients don’t want to be tied to an agency forever, whereas for agencies the longer the relationship, the better. Here are tips for building relationships that stand the test of time

How can you reduce costs in PR? From Hacked Off Flack

10 Oct 2012 12:34:00

The recession is making everyone meaner. Here are HOF's tips for scrimping and scraping

How can PR people utilise the power of their voice more effectively?

09 Oct 2012 13:36:00

Connect to your true emotions if you wish to engage an audience. Voice coach Stella Arman explains the secrets of great orators

Highlights from our Social Media in B2B Comms conference

05 Oct 2012 14:05:00

A video of highlights from our Social Media in B2B Comms event

What do you need to know to work in public affairs?

03 Oct 2012 13:15:00

Job security is one reason why public affairs practitioners are optimistic about the coming year. We discuss latest research into the state of public affairs

Can you be boring in PR?

03 Oct 2012 12:55:00

Take Hacked Off Flack's quiz to check if you are taking work too seriously

Phil Hall on the PR and media implications of the Kate Middleton photos

03 Oct 2012 12:52:00

If Kate Middleton had listened to the right PR advice, she might not have had to suffer so much public embarrassment says Phil Hall, chairman of PHA media

What are the top ten management skills in PR?

03 Oct 2012 12:18:00

What qualities do top PR managers share? We suggest the ten attributes that separate truly great PR managers from the rest

It’s mainly home work today for Branch PR & Design’s Caroline Elvin

03 Oct 2012 10:17:00

A self-confessed “social-media freak” Caroline Elvin, managing director of agency Branch PR & Design, ends the day by forcing her partner to watch The Only Way is Essex

Online PR Training Certificate

02 Oct 2012 16:10:00

Choose from a range of our online courses and gain greater knowledge and insight into a variety of PR-related areas

Running Political Campaigns

02 Oct 2012 16:09:00

Do you want to engage positively with our political decision-makers? Or run a timed campaign to put your campaigning issue on the political agenda. This is what the course will address

PR Law Standards and Ethics

02 Oct 2012 16:09:00

PR Law Standards and Ethics

PR and Brands

02 Oct 2012 13:53:00

Gain understanding of brand management from the client's point of view, and learn to position PR as a more central role in the brand-launch, brand-development and brand-maintenance process

Pitching to win new business

02 Oct 2012 13:32:00

Pitching to win new business

Managing Professional Communications Agencies - Overview of internal and external profit management

02 Oct 2012 12:57:00

Introduction to PR

02 Oct 2012 12:43:00

Introduction to Management

02 Oct 2012 12:36:00

Crisis Communications Management

02 Oct 2012 12:22:00

Fake product reviews have no place in PR, says PRSA’s Gerard Corbett

02 Oct 2012 09:20:00

Friend or Faux? Fake social media reviews are a disgrace says Gerard Corbett, chair and CEO of the Public Relations Society of America (PRSA)

How brands #fail on Twitter

02 Oct 2012 09:10:00

The six stupid things that brands do on social media that make Hacked Off laugh. Unless they are his own clients, of course

Choose your PR Training Courses

02 Oct 2012 00:00:00

The fast moving world of PR means that organisations are investing in training for their employees more than ever before

Resident Evil butcher stunt is terrifyingly good

01 Oct 2012 11:13:00

Resident Evil butcher stunt is scarily good

Why Nationwide scores in the financial pages

01 Oct 2012 10:08:00

Nationwide tops popularity charts when it comes to positive press mentions of financial products. We discuss whether mutuals are favoured by financial journos

Good integrated social media campaigns require a joined up approach to PR and advertising

27 Sep 2012 11:20:00

A television commercial is not the right content for social media, and the right content is key says Michael Darragh head of social media at agency Ogilvy Public Relations

Alzheimer’s Disease International campaign highlights the reality of memory loss

27 Sep 2012 11:02:00

A campaign from Alzheimer’s Disease International is truly memorable says Rich Leigh, but recent bad publicity for MEC Global and Facebook is something they’d sooner forget

How interns should be treated in PR

27 Sep 2012 10:37:00

From payment to training, we discuss what companies should offer PR interns. We also advise interns what they can do to gain the most from the experience

Crisis Management

25 Sep 2012 14:03:00

Crisis Management

How to Grow from a Junior to a Senior Consultant

25 Sep 2012 14:02:00

How to Grow from a Junior to a Senior Consultant

Digital Landscape for PR

25 Sep 2012 14:01:00

Digital Landscape for PR

Social Media Etiquette

25 Sep 2012 14:00:00

Social Media Etiquette

Creating a Virtual Press Office

25 Sep 2012 14:00:00

Creating a Virtual Press Office

Managing Client Reputation

25 Sep 2012 13:58:00

Managing Client Reputation

How to prepare for a presentation

25 Sep 2012 13:56:00

How to prepare for a presentation

Introduction to Public Affairs

25 Sep 2012 13:55:00

Introduction to Public Affairs

Is “sorry” the hardest word for global CEOs?

25 Sep 2012 11:58:00

It is important to say sorry, says David Wilson, group managing director of PR firm Bell Pottinger, while singing along to Sir Elton John to prove his point

Brands are failing to learn from their customers on Twitter and Facebook

25 Sep 2012 11:23:00

Of the 40 brands analysed only three are the subject of more positive discussions about customer service than negative: John Lewis, Waitrose and B&Q

Ten stupid things PR people say

25 Sep 2012 10:53:00

If you are unlucky enough to meet Hacked Off, be careful what you say. Here are ten expressions that drive him crazy

The European Beard and Moustache Championships should get brand backing

25 Sep 2012 10:13:00

Facial hair championships are PR worthy

How social media can improve internal communications

24 Sep 2012 11:28:00

A video outlining how social media can improve internal comms

Recreating the swinging sixties is a smart PR move for Goodwood while Kit Kat moves with the times

20 Sep 2012 10:39:00

Goodwood getting nostalgic and Kit Kat locating winners wins Rich Leigh‘s approval this week, unlike Waitrose Tweets and Kate Middleton pics

Are appraisals a waste of time?

19 Sep 2012 12:54:00

Do you really need appraisals? Here are three reasons to give them a miss as well as counterarguments for keeping them. Plus tips for running the perfect appraisal

Crafted PR's Emma Plummer is happy it’s Friday as she’s looking forward to Tom Jones

18 Sep 2012 12:41:00

Friday is a yellow day for Crafted PR’s Emma Plummer, but it turns to blue when her son runs in. A day in the life of a PRO with Colour Synesthesia

Vernissage's handbag wine box is a PR winner

17 Sep 2012 10:10:00

Wine brand boxes clever for some corking PR

Single men as toys and boobs on the tube get Rich Leigh excited this week

13 Sep 2012 13:59:00

Single men as toys and boobs on the tube get Rich Leigh excited this week, but he’s depressed about a PRO stupid enough to criticise a critic

Ten things PROs hate about journalists

13 Sep 2012 11:33:00

Of course PROs need journalists, but that doesn’t mean that journos don’t drive PROs mad sometimes. Here are ten things PROs hate about journalists

An integrated PR and marketing approach is vital says Teamspirit Public Relations’ Scott Learmouth

13 Sep 2012 10:00:00

When PR is firmly part of the marketing mix we all win, says Scott Learmouth, MD of agency Teamspirit Public Relations

How you can succeed in PR without good looks

12 Sep 2012 13:17:00

Hacked Off reckons his appearance has held him back in his PR career. Here are his top tips for winning people over if you’re lacking in the looks department

Awesome stunt from Hyundai

12 Sep 2012 11:26:00

Nice creative stunt from Hyundai

The impact of social media campaigns in B2B markets remain limited, says Stephen Hooley

12 Sep 2012 11:25:00

Everyone loves social media, but its usefulness is limited in the B2B arena, says Stephen Hooley, director of PR agency Emmett & Smith

PROs recognise the power of social media, but cannot always harness it

12 Sep 2012 10:53:00

From mobile apps to social media, digital media is revolutionising the PR industry. PRmoment discusses research showing how European PROs are struggling to rise to the challenge

One Pound Johnny Club goes viral

12 Sep 2012 10:26:00

How One Pound Johnny Club got YouTube to ban their video and got lots of publicity

What goes online stays online, so be careful says CM Porter Novelli’s Angela Casey

11 Sep 2012 10:59:00

You may want to clean up your online profile before connecting with potential employers on Twitter warns Angela Casey, managing director of CM Porter Novelli, Edinburgh

The 10 principles of engagement

11 Sep 2012 10:41:00

Today’s media means it is easy to connect with a wide audience, but how can brands engage consumers? We discuss a recent scientific study into how people develop relationships with brands

No more summer - gutted!

10 Sep 2012 19:33:00

Back to school, back to work. Hacked Off's feeling pretty gutted

PR versus advertising

06 Sep 2012 17:21:00

While advertising has a conspicuous appeal, PR’s power is more subtle and complex. We analyse whether the strength of PR is now overpowering traditional advertising

Congratulations and commiserations to Samsung, while Heinz wins nothing but praise

06 Sep 2012 15:45:00

Samsung is both a good guy and a bad guy this week according the Rich Leigh, whereas Heinz beans cover a whole range of personalities

Robin Campbell-Burt, associate director at PR agency Spreckley Partners, starts his day with the Ministry of Sound and ends it with the West Wing

05 Sep 2012 09:24:00

From discussing Bradley Wiggins’ sideburns to interviewing, Robin Campbell-Burt, associate director at PR agency Spreckley Partners, describes his busy day

Punch and Judy PR stunt is clever work

04 Sep 2012 09:04:00

Punch and Judy PR stunt is clever work

Great Van Persie PR stunt from Coral

20 Aug 2012 12:49:00

Coral makes its move as Van Persie makes his

Emails, games and music are most popular on mobile phones

20 Aug 2012 09:30:00

If you are contacting consumers through their mobiles, latest research shows how people are changing the way they use their phones

What’s your PR personality type?

20 Aug 2012 09:14:00

Take Hacked Off’s quiz to decide what PR personality type you are

Twitter wins gold at the first social media Olympics, says Mark R Lyberger from Kent State University

16 Aug 2012 10:23:00

London 2012 was the first Olympics to use the power of social media. Mark R Lyberger, associate professor at Kent State University, analyses online chatter surrounding the Games

How to recover from the post holiday blues

15 Aug 2012 13:32:00

If you’re just back from holiday and are finding it hard to motivate yourself and your team, here are top tips to get everyone raring to go

Giving away chocolate and vibrators creates a good buzz this week

15 Aug 2012 13:27:00

Stunts from confectionery and condom giants are this week’s summer hits, but Rich Leigh is disappointed by an insurance firm

It takes emotional intelligence to restore trust, says Good Relations Group chairman Kevin Murray

15 Aug 2012 10:19:00

Trust is an asset that can be worth billions to business leaders. Kevin Murray, chairman of PR agency the Good Relations Group, discusses how to build a climate of trust

Top excuses for not paying your PR agency

14 Aug 2012 16:28:00

Has everyone in accounts gone on holiday? Hacked Off wonders why clients are failing to pay up and lists six sorry excuses for missed payments

Brands are targeted so activists can maximise publicity, not because they behave badly says latest research

14 Aug 2012 13:53:00

Data shows Shell is the brand most targeted by activists worldwide. We analyse why particular brands are easy targets for bad news stories

More PROs should be on the board, says Limelight PR’s CEO Susanna Simpson

14 Aug 2012 12:40:00

Why aren’t there more PROs in boardrooms? Susanna Simpson, CEO of agency Limelight PR, says it’s time for PR’s worth to be appreciated

BMW’s Mini is the star of the Games

13 Aug 2012 09:50:00

Remote controlled Minis at the Games were great PR

A Gold Medal winning performance from the Royal Mail

13 Aug 2012 09:16:00

Royal Mail's PR is worthy of a Gold Medal

What are the key markets for PR right now?

09 Aug 2012 09:43:00

What are the key markets for PR right now? We discuss the prime areas for new business and ask which sectors are the most lucrative

The Dictator and Royal Mail win this week's good PR

09 Aug 2012 09:28:00

The Dictator DVD launch commands Rich Leigh’s attention this week, while the Royal Mail’s golden post boxes win his stamp of approval

A day of bars and boxing for PRCA's Aeneas Tole

08 Aug 2012 11:01:00

If you visit the industry body PRCA early in the morning, the bloke in the pink shorts is Aeneas Tole, external affairs executive. He explains the reasons for regular punch ups with his CEO

Why working during the Olympics is a waste of time

06 Aug 2012 13:42:00

Everyone is in a brilliant mood thanks to the success of Team GB. But Hacked Off thinks he deserves a medal for working during London 2012

PR pets!

19 Jul 2012 13:17:00

10 Yetis' video of their office dog Hugo

Fantastic Snacks and DKNY are this week’s PR winners, but no medals for G4S

18 Jul 2012 16:07:00

People going mad for snacks and a “secret” party make Rich Leigh smile this week, but G4S lack of Olympic security will become known as one of the biggest PR blunders of all time

Why client over-servicing will equal poor quality PR

18 Jul 2012 13:47:00

Clients may not be throwing cash around in today’s downturn, but over-servicing forces agencies to cut back their most expensive people

A crisis allows a good chairman to show his or her strengths, says Bell Pottinger's David Wilson

18 Jul 2012 10:59:00

In times of crisis the chairman has a key, though not necessarily hands-on role to play, writes David Wilson, group managing director of Bell Pottinger Private

There is significant growth in PR agency revenues across the world

18 Jul 2012 09:42:00

There is significant growth in PR agency revenues across the world. The bad news is there are enormous staffing problems. We examine the ICCO World Report 2012

Nearly half of working mothers are thinking of leaving their PR jobs

18 Jul 2012 09:23:00

Why are working mothers struggling in PR? Alice Weightman, MD of executive search and selection consultancy Hanson Search, says it’s time for employers to change their attitudes

Stonehenge embraces the Olympic torch in a flaming brilliant PR stunt

16 Jul 2012 13:54:00

Stonehenge's fire garden is a PR hit

Why employee engagement can help CEOs survive a crisis

16 Jul 2012 13:07:00

If chief executives get their workforces behind them, it will pay off when there’s a crisis says Phil Hall, chairman of PHA media

Six out of ten PR professionals have ethical challenges in their daily work

16 Jul 2012 09:51:00

More PRO time is spent dealing with ethical issues according to a recent study of over 2,000 PR professionals around the world

Hacked Off's guide to social media manners

16 Jul 2012 09:27:00

Never liking to offend anyone, Hacked Off offers his own guide for being polite online

Toilet seat protest puts Simon Griffiths on the PR throne

12 Jul 2012 10:26:00

A man on a toilet and partying pandas make Rich Leigh happy this week, but a mean airline and litigious tablet designers soon wipe the smile off his face

Illuminate Communications founder Helen Beckett describes her day

11 Jul 2012 16:48:00

The day may have started kneeling on the ground under a tree, but it ends on a high (heel) for Helen Beckett, founder and director of PR consultancy Illuminate Communications

How to unleash your charisma to gain influence in PR

11 Jul 2012 16:27:00

Charismatic people get attention for all the right reasons. If you want some of what they’re having, read how to unleash your own powers to entrance and forge to the top in PR

Lego's latest stunt has Olympic timing

10 Jul 2012 09:15:00

Lego's 'tallest tower' is a winning PR stunt

The highlights from our Internal Comms conference

09 Jul 2012 12:26:00

A video of highlights from our Internal Comms conference

The PR sector should be alarmed by the impact of latest scandals, says lecturer Bernard Wakefield-Heath

09 Jul 2012 09:48:00

Recent scandals such as that surrounding Barclays, are devastating the PR industry’s reputation. PR lecturer Bernard Wakefield-Heath calls for enforceable codes of conduct

What skills do you need to succeed in PR?

06 Jul 2012 09:47:00

Chief communications officers (CCOs) must focus on crisis management if they are to succeed. Conversations with global CCOs highlight what it takes to get to the top in PR

GoCompare attacks its own creation, a hotel gets holy electronic and Volkswagen makes up a shocking video

05 Jul 2012 12:34:00

What do defaced billboards, electronic bibles and make-up lessons have in common? They all get the thumbs up this week from Rich Leigh. But it’s a thumbs down for Barclays

How creative is PR?

04 Jul 2012 12:38:00

Can PR compete with ad agencies when it comes to creativity? Agency heads argue that it certainly can. We also offer tips for generating brilliant ideas at your next brainstorm

Hacked Off Flack busts the myths about working long hours

04 Jul 2012 12:31:00

Are you spending too much time in the office? Hacked Off Flack busts the myths about working long hours

PR advice to the PM to get the public on his side, from Tom Leatherbarrow

04 Jul 2012 12:01:00

If the prime minister wants a ‘Thatcher moment’ he’s been looking in the wrong place! Tom Leatherbarrow, head of B2B at agency Willoughby PR, offers David Cameron advice

This Hot Wheels double loop PR stunt will make you say "wow!"

03 Jul 2012 09:41:00

Hot Wheels double loop stunt encourages PR-led approach to marketing

Social media trends in 2012

03 Jul 2012 09:32:00

How social media has changed the world

A bad news story on Twitter does not always damage a brand’s long-term image

02 Jul 2012 13:37:00

A recent Twitter storm over a controversial piece of Adidas footwear swamped positive coverage of its Team GB kit. An analysis of how bad news travels faster than good news

The business case for encouraging talent into PR, from Francis Ingham

02 Jul 2012 10:03:00

PRCA chief executive Francis Ingham left home aged 16 with just £20 to his name – his personal story underlines the importance of making PR truly accessible

Hacked Off plays social media top trumps

02 Jul 2012 09:35:00

How do you rate in social media rankings? Hacked Off reckons he rules on Twitter and LinkedIn. But how do you compare?

An insight into the depth of public anger about Barclays

29 Jun 2012 17:11:00

The data behind Barclays' reputation crisis

Children make fools of adults in an anti-smoking campaign, and NatWest makes a fool of itself

28 Jun 2012 10:46:00

The Thai Health Promotion Foundation’s smoking-hot PR gets Rich Leigh gasping with admiration, but NatWest fails to light his fire

There’s no excuse for failing to measure your own PR success

28 Jun 2012 10:16:00

Evaluation is not the sexiest subject, but it is a vital part of PR success. So why are so many failing to prove the value of PR? Here are some feeble excuses and reasons to ignore them

A day in the life of Will Hall, graduate trainee analyst providing insight and analytics services to technology and healthcare clients

27 Jun 2012 09:33:00

If you work at digital marketing agency Waggener Edstrom Worldwide, the teas are on graduate trainee analyst Will Hall! He’s also available for incisive chats about sport

Adidas France's latest campaign opens up PR debate

25 Jun 2012 10:37:00

The latest campaign from Adidas France brings PR issues to light

UK media focused on Syriza, the radical anti-bailout party, leading up to the Greek election

25 Jun 2012 09:30:00

Following the recent Greek election, we analyse media coverage of all the political parties. Syriza won the lion’s share of mentions, despite failing to win the majority of the votes

Why Hacked Off misses the golden days of PR

22 Jun 2012 10:16:00

The older generations who worked in PR in its heyday don’t know they’re born complains Hacked Off Flack

Interns deserve fair compensation for the work they do, says Gerard Corbett, CEO of the Public Relations Society of America (PRSA)

22 Jun 2012 10:02:00

The Public Relations Society of America (PRSA)’s Gerard Corbett calls for internships, not internments

Brands need to improve customer interaction on social media, says Threepipe’s Jim Hawker

21 Jun 2012 10:22:00

Too many brands are failing to use social media to provide good customer service, says Jim Hawker, co-founder of Threepipe, and he lists a few of them

Down-under bank comes top, but it's a bottom for UEFA's PR

21 Jun 2012 10:12:00

Has everyone gone football mad? Rich Leigh supports Parma FC, but shouts "foul" at UEFA. National Australia Bank scores nothing but praise

Is media relations still the most important part of PR?

21 Jun 2012 09:33:00

Does anyone know how to do good, old-fashioned media relations these days? We discuss how to get good content into today’s media

BA's flight path message is a simple yet successful PR stunt

19 Jun 2012 09:42:00

BA gets the PR message across

Paddy Power’s giant erection and Lynx’s ballsy campaign stand out from the PR crowd

14 Jun 2012 15:37:00

The best PR this week is also the biggest – a 100ft statue of Roy Hodgson wins Rich Leigh’s approval. He’s also a fan of Lynx’s campaign with balls

Consumers prefer to communicate with brands through social media than through call centres

14 Jun 2012 10:44:00

According to 40 per cent of the public social media improves customer service. We analyse latest findings into how consumers use social media to communicate with brands

Why Hacked Off hates sport

14 Jun 2012 10:31:00

Is there some sort of football tournament going on by any chance? Well don’t mention it to Hacked Off, he’s sick of people talking about sport

Edelman’s Marshall Manson describes how doing good PR can improve day-to-day living for all

14 Jun 2012 10:02:00

How good PR work has improved travelling for Marshall Manson, managing director of digital for Europe, the Middle East and Africa at PR firm Edelman

BabyCenter's Mike Fogarty talks about the challenges of working across different time zones in PR

13 Jun 2012 13:27:00

Working for a global firm, but based in New York, Mike Fogarty, SVP global publisher of BabyCenter, has a tricky job working in so many different time zones

How to nail that PR job interview

13 Jun 2012 13:14:00

We asked PR chiefs what impresses them at interviews and suggest strategies to help you land that next top job in PR

Porter Novelli’s Angela Casey debates the benefits of working client side, versus agency side

12 Jun 2012 11:14:00

There’s no need to work in-house and in an agency to be successful, what matters is making the most of opportunities, says Angela Casey, managing director of CM Porter Novelli, Edinburgh

Latest research identifies the different social media habits of men and women

12 Jun 2012 10:23:00

If you want to target either men or women using social media you need to use different tactics. We look at the gender divide when it comes to communicating online

Branston Pickle's limited edition Jubilee packaging is PR success

12 Jun 2012 09:35:00

Branston Pickle's limited edition Jubilee packaging is PR success

Hacked Off's guide to PR positivity

11 Jun 2012 10:35:00

The news may be grim, but Hacked Off is feeling upbeat. Here are his tips for PR positivity...

Highlights from our PR is Changing conference

08 Jun 2012 16:35:00

A video of highlights from our PR is Changing Conference

Why videos go viral

31 May 2012 16:46:00

PROs everywhere spend time asking "why videos go viral?" - here are some answers

Is Twitter a timewaster for PROs?

31 May 2012 11:29:00

If you work in PR you can’t afford to ignore the power of Twitter. However, there are some pitfalls you need to avoid. PR experts discuss its pros and cons

This week the stars are Ben & Jerry, Missing People and Sainsbury’s

31 May 2012 11:25:00

A nice ice-cream stunt, an innovative short film and a Twitter witticism are cool in Rich Leigh’s expert opinion, but he’s hot and bothered by a typo and a Tweet too far

The thinking behind the PREvolve positioning by Golin Harris

31 May 2012 10:57:00

A video insight into GH's PREvolve strategy

Some advice for graduates looking to break into PR from Liz Cartwright, MD of Cartwright Communications

30 May 2012 09:40:00

Cartwright Communications’ Liz Cartwright offers advice to graduates hoping to land a PR job

Twitter is not the best way to reach parents with young families and those who work long hours

29 May 2012 15:32:00

Twitter is used by less than 20 per cent of consumers according to latest research, with young adults being the most enthusiastic fans. We look at who uses Twitter and for what reasons

Anton Davidenko explains how to get the most out of your owned media

29 May 2012 13:50:00

The media you control, from your website to blogs, are effective in easily measurable ways says Anton Davidenko, head of digital and social media at PR agency Moonlight Media

The Torch Relay shows that the Olympics' PR team have found their mojo

29 May 2012 12:29:00

Olmypics' team generates superb PR via the Torch Relay

What not to say to clients

29 May 2012 12:08:00

What are the most stupid things that agencies say to clients? Hacked Off suggests nine remarks that are better left unsaid

Well done everyone, looks like everyone in PR knows what they’re doing!

25 May 2012 12:54:00

The sun is out and Rich Leigh has hardly anything bad to say about PR efforts this week. There are also pats on the back to Fiat and Guinness

Tennis stars, Moravian vineyards and a newly born tiger mean a varied day for Tereza Procházková, MD of Best Communications

25 May 2012 12:21:00

From meeting Czech tennis stars to arranging a trip to Moravian vineyards, Tereza Procházková, managing director of Anglo-Czech PR agency Best Communications, describes a day in Prague

Is London the best place to work in PR?

25 May 2012 10:58:00

London offers a wide range of PR disciplines as well as vibrant networking. But it’s cheaper living in the regions and you may have a better work/life balance. So where are PROs happier working?

Why are some PR rewards more like punishments?

22 May 2012 14:26:00

When Hacked Off wins a new business pitch, at first he celebrates, until he finds out the reward his boss has lined up for him. Here are five of his least favourite “treats”

Ketchum’s Rod Cartwright puts forward the brand and business case for effective corporate leadership communication

22 May 2012 14:20:00

Business leaders must present themselves better in the media, including social media, says Rod Cartwright, director, global corporate practice at Ketchum

Uniqlo's alarm clock app generates genius PR

21 May 2012 12:04:00

Uniqlo's alarm clock app gains a wide variety of coverage

CEOs must improve their reputations if they want their businesses to succeed

18 May 2012 09:06:00

PROs must help to improve corporate leaders' reputations as consumers are disillusioned about CEOs claims a recent study

How to cope if you're made redundant from your PR job

17 May 2012 10:26:00

How would you cope if you were made redundant? We offer advice about what to do next and case studies that prove redundancy can be a positive turning point

National Centre for Domestic Violence posters wins accolades while Diageo fails to give an award

17 May 2012 10:02:00

Interactive posters to help prevent domestic violence move Rich Leigh this week, and he's visibly impressed by an ad from Lynx, but thinks Diageo needs to give credit where it's due

How to use Twitter for crisis communications, by Edelman's Lauren Willmott

16 May 2012 09:21:00

After analysing how brands use Twitter during disasters, Edelman’s Lauren Willmott offers some social media tactical advice

The British Cheese Board record a cheese-themed national anthem

15 May 2012 11:52:00

The British Cheese Board create cheese-themed version of the national anthem

The global explosion in smartphone use has important implications for PR people

15 May 2012 10:29:00

The ownership of smartphones is set to “explode” claims a study into worldwide mobile usage. We analyse new opportunities smartphones offer brands to sell to consumers, wherever they are

How journalists irritate PROs

15 May 2012 10:22:00

Last week Hacked Off listed things journalists don't like about PROs. This week he gets his revenge

Agencies and clients waste far too much money and time on pitches each year, says Andy M Turner

15 May 2012 10:07:00

Pitching is expensive, time-wasting and frustrating for agencies and clients, that’s why the pitching process needs an overhaul says independent PR consultant Andy M Turner

What makes for a dream PR client?

10 May 2012 16:49:00

There’s more to a fantastic client/agency relationship than paying the bills on time. We list the ten qualities shared by top PR clients

Innovative campaigns from Facebook and Cadbury win this week's Good PR

09 May 2012 16:25:00

Cadbury and Facebook win praise from Rich Leigh this week, but the London Marathon refusal to award a medal to a paralysed competitor wins nothing but criticism

The Boat Project's Olympic themed PR

09 May 2012 09:26:00

Why did this float where so many others have sunk without trace?

How many company mistakes are there on Wikipedia, and how easy is it to fix them?

08 May 2012 16:54:00

How accurate is Wikipedia at describing brands, and how successful are PROs at fixing mistakes about their own companies and their clients’ companies? We look at a recent US study

Five ways PROs annoy journalists

08 May 2012 16:47:00

Some journalists like to lord it over PR people. But what right do they have, wonders Hacked Off? So he made the mistake of asking them

When it comes to scientific research, it isn’t just the “weird” studies that get noticed, says Duncan Smith, managing director of Mindlab

08 May 2012 16:40:00

Is using science an answer to survey fatigue? Duncan Smith, managing director of scientific research consultancy Mindlab, discusses experimental ways to grab headlines

A day of intern work and job hunt initiative for recent graduate, Crystal Cansdale

08 May 2012 12:34:00

Recent PR and advertising graduate Crystal Cansdale describes a day working as an intern while looking for her first break into PR

How to make friends with bloggers

03 May 2012 15:31:00

If you have bloggers on your side, you have the potential to significantly enhance your brand’s reputation. We offer top tips for developing profitable relationships with bloggers

Freedom from Torture, Richard Branson and FHM are hot this week, but The Sun and Addison Lee are in hot water

03 May 2012 09:38:00

Kidnapper recruitment ads turn Rich Leigh’s head this week, and he’s also liking the look of Richard Branson ice cubes and FHM’s sexiest woman award

You need to prove PR’s worth in order to influence the board, says VMA Group’s Julia Meighan

03 May 2012 09:28:00

Times may be hard, but that’s why PR must deliver more, says Julia Meighan, executive chairman of PR recruitment specialists VMA Group

Now is the time to wave the British flag, says VisitBritain’s Mark Di-Toro

01 May 2012 16:24:00

Don’t miss the chance to promote the UK right now as the timing couldn’t be better, says Mark Di-Toro, senior press and PR officer at the national tourism agency VisitBritain

How brands can build interactive communities online

01 May 2012 11:46:00

PRmoment analyses research into how consumers are most likely to be engaged online

Cuprinol Peckingham Palace bird box PR stunt

30 Apr 2012 11:30:00

Peckingham Palace PR stunt captures media attention

Is PR more fun if you're a woman?

30 Apr 2012 10:50:00

Do women have more fun? Here are HOF's reasons why PR men are at a disadvantage

Never mind the recession, here’s why you should be optimistic about the PR industry’s future

26 Apr 2012 16:54:00

PR spokespeople claim that the industry has weathered the recession well, but that’s what you’d expect them to say. Here they explain their confidence with reasoning and statistics

Lush and Nandos do some fragrant PR, but David Cameron’s PR woes continue

26 Apr 2012 09:42:00

Testing cosmetics on a human has got people, and Rich Leigh, talking about Lush this week, and he also praises Nandos’ spoof ad. But David Cameron fails to come up smelling of roses

Re-homing a Husky-cross is all in a day’s work for Charlotte Cullinan, comms officer at Battersea Dogs and Cats Home

25 Apr 2012 09:40:00

Charlotte Cullinan, communications officer at Battersea Dogs and Cats Home, details a typical day in the communications team of the world-famous animal charity

My name is Hacked Off and I am a phoneaholic

24 Apr 2012 16:37:00

What on earth did PROs do before they had mobile phones? Hacked Off can’t bear to think of life without his smartphone

In-house PR League

24 Apr 2012 12:24:00

We've listed the top 40 in-house teams to win and be nominated for the most popular PR awards of the past three years

Agency PR League

24 Apr 2012 12:22:00

We've listed the top 60 agencies to win and be nominated for the most popular PR awards of the past three years

Ethics should be a universal consideration for all PR professionals says PRSA’s Gerard Corbett

24 Apr 2012 10:30:00

Chinese PR practices muddy the picture of what’s right in global PR ethics writes Gerard Corbett, CEO of Public Relations Society of America

Nationwide is top of the financial press charts, while Santander wins the most-improved prize

24 Apr 2012 09:24:00

When it came to financial news last month, the press heaped most praise on Nationwide. We analyse latest research on coverage of financial products

Smart PR idea for mini car gets the point across…fast

23 Apr 2012 12:20:00

Smart game of Pong is great PR

Jaffa Cakes get some good PR, KFC is finger-licking stupid

19 Apr 2012 12:02:00

Sticky-licky Jaffa cakes tickle Rich Leigh’s taste buds and TV channel TNT in Belgium pushes his buttons

Analytics may not be new, but they are the future for PR, says Ketchum’s David Rockland

19 Apr 2012 11:01:00

We now have the power to prove the worth of PR. David Rockland, CEO of PR firm Ketchum Pleon Change in New York, offers case studies that show the uses of today’s analytics

How can you make the most of LinkedIn?

19 Apr 2012 09:46:00

Having hundreds of connections on LinkedIn may make you feel like an industry hotshot, but how does it help your career? We discuss how to make the most LinkedIn and discuss the value of groups

The highlights from our PR Analytics Conference

19 Apr 2012 09:20:00

A video of the highlights from our PR Analytics Conference

Never mind about PR strategies, let's talk food says Hacked Off Flack

17 Apr 2012 14:11:00

Never mind the social media strategy for that new client, what are you having for lunch? Hacked Off discusses the obsession his agency has with food

One in five Facebook users say they use the social networking site less now than they did a year ago

16 Apr 2012 16:05:00

There is no question about the power of Facebook, but latest research among users suggests it is losing some of its popularity. We look at who you can best target on this social media site

Say Hello(Style) to the new YouTube

16 Apr 2012 09:14:00

Hearst Magazines creates video content on behalf of Google

What do the Olympics mean for PR?

12 Apr 2012 13:18:00

What does London 2012 mean to you? Are PROs working hard to make the most of opportunities around the Olympics? Or should we all just pack up and go home for two weeks?

Don’t let the PR talents of mothers go to waste, says Alan Twigg, MD of Light Brigade PR

11 Apr 2012 15:53:00

PR bosses should be more flexible and offer working hours that suit women with children, or they risk losing out on great talent, says Alan Twigg, managing director of agency Light Brigade PR

A XXXX-rated PR campaign cleans up offering an island dream

11 Apr 2012 10:25:00

Castlemaine XXXX's island PR stunt goes global

It may be an early start for Mulberry Marketing’s Chris Klopper, but it’s still a late finish

11 Apr 2012 10:04:00

He starts the day being jumped by two lunatics and ends it escaping on a plane. Chris Klopper, founder of agency Mulberry Marketing Communications, describes an action-packed day

The Golden Hedgehog PR Awards 2012 celebrates its first year success

04 Apr 2012 11:22:00

We take a look back at The Golden Hedgehog PR Awards 2012 and share with you this year's winners

A look at Google's April Fools PR stunts

02 Apr 2012 11:30:00

Google's genius April Fool's stunts

In the land of the blind, it would appear the US search engine is PR king

02 Apr 2012 11:20:00

Google drives up coverage by promoting self-driving car

There is a clash of ideologies in modern PR agencies claims Ogilvy & Mather’s Leo Ryan

30 Mar 2012 15:19:00

Agencies need to let go of control says Leo Ryan, group head of social at advertising, marketing and public relations agency Ogilvy & Mather UK

The highlights from The Golden Hedgehog PR Awards 2012

30 Mar 2012 11:59:00

A video of highlights from The Golden Hedgehog PR Awards 2012

The average daily rates of a freelancer in PR

29 Mar 2012 10:45:00

We analyse latest research into freelancing which shows the benefits and drawbacks of working for yourself in PR and compares daily rates with other marketing sectors

Hacked Off Flack asks, are you a healthy PR?

29 Mar 2012 10:30:00

Hacked Off's fitness audit of his PR team. Is yours any better?

Further evidence that Hitler and good PR don't really mix

28 Mar 2012 14:43:00

Another Angry Bird stunt is out of this world, while Pimm's looks great on Bournemouth Beach. However, RIch Leigh reckons it's not good to feature Hitler in a PR campaign

Seize the opportunity and ensure that PR rules, says Bell Pottinger’s David Wilson

28 Mar 2012 10:52:00

Now is the time for proving that PR is the most powerful discipline that a business can invest in, rather than wasting time on internal squabbles, says David Wilson, group managing director of Bell Pottinger

What are the must-have skills in PR today?

28 Mar 2012 09:53:00

Do you have the right experience to land a top job? We reveal which skills are most in demand

Hacked Off celebrates two years of moaning

27 Mar 2012 09:16:00

After more than two years of ranting and railing, Hacked Off looks back on some of his favourite columns

Getting the branding right on a PR stunt - a lesson from Pimm's

26 Mar 2012 15:55:00

Pimm's PR stunt isn't clear enough

Too many graduates fail to get the basics right when they apply for PR jobs says Colette Brown of Prospect Resourcing

26 Mar 2012 15:25:00

Prospect Resourcing’s MD, Colette Brown, bemoans the interview preparation of many graduates

There is a crisis of leadership, but trust can be rebuilt says Rod Cartwright, Ketchum

26 Mar 2012 09:37:00

People no longer trust their leaders claims latest research from PR agency Ketchum. Rod Cartwright, global corporate practice director, suggests seven ways to rebuild confidence

Batman in Brazil and airline food on the ground makes for good PR

22 Mar 2012 12:22:00

Batman is one of the good guys this week, along with BA and Alton Towers, but PROs attacking a blogger should know better says Rich Leigh

Do team building exercises improve the quality of your PR team's performance?

22 Mar 2012 11:54:00

The problem with teams is that they’re made up of individuals. We discuss the value of using team-building exercises, and which methods work best

It is gruelling hearing about serious cases of abuse as you never get desensitised says Harika Chadha from the General Social Care Council

20 Mar 2012 16:57:00

Harika Chadha is press and social media officer at the General Social Care Council (GSCC), the regulator of social workers and their education in England

Banged up and broadcast out: Alcatraz Hotel opens in London

20 Mar 2012 16:11:00

"Hotel Alcatraz" sparks great interest from the media and consumers alike

Angela Merkel wins the PR war over Greek bailout package

20 Mar 2012 09:58:00

Which European spokesperson has dominated the headlines concerning the Greek financial crisis? We analyse online news coverage in the last month

The PRSA's PR Defined campaign was never going to work, says Porter Novelli’s Angela Casey

20 Mar 2012 09:46:00

Putting a narrow definition on PR is too limiting. Angela Casey, managing director of CM Porter Novelli, Edinburgh explains why her job cannot be pigeon-holed

Hacked Off Flack's most embarrassing pitch moments

20 Mar 2012 09:30:00

Ideally, you don’t want to wish that the floor will swallow you up when you’re pitching. Hacked Off lists six cringe-worthy pitch moments

60 Seconds with Ketchum: Being Prepared for a Crisis

19 Mar 2012 11:01:00

A quick video from Ketchum about how to prepare for a crisis

Some top tips on winning PR new business pitches

15 Mar 2012 16:12:00

Why do some people seem to have a knack of winning new business? Are they lucky or do they work harder? Here are tips for making your own luck at pitches

Full marks to Starbucks, Tesco and Rovio this week, but a black mark for Goldman Sachs

15 Mar 2012 10:58:00

Personalised coffee cups from Starbucks, Tesco’s price slip and an out-of-this-world launch of an Angry Birds game win Rich Leigh’s approval this week

The number of people on Facebook mean that it's a must for PR professionals, says Anton Davidenko, Moonlight Media

14 Mar 2012 11:48:00

The proof of Facebook’s power lies in the strength of its numbers says Anton Davidenko, head of digital and social media at PR agency Moonlight Media

Why companies are investing in internal comms like never before

13 Mar 2012 10:43:00

A recent study highlights the importance of looking after your people. We discuss the study and suggest how to use internal communications to make your staff feel valued

Hacked Off Flack looks at the marketing efforts of PR agencies

13 Mar 2012 10:01:00

How good are you at doing your own PR? Hacked Off sneaks a look at some PR agency websites, and isn’t impressed

Why employers are happy to invest in PR training

12 Mar 2012 16:15:00

Today’s employers recognise that PR qualifications are a worthy investment says Ann Pilkington, founding director of training specialist PR Academy

Paddy Power PR stunt makes hay

12 Mar 2012 09:41:00

Great PR horseplay from the betting company

The Kony 2012 film, and Apple and CougarDating.com win this week's good PR award

08 Mar 2012 09:20:00

This week Rich Leigh discusses the Kony 2012 film, and likes Apple, CougarDating.com and Mercedes. But Tesco is a bit cheeky with their T-shirts

How to work in PR with a young family

07 Mar 2012 15:41:00

Do you need to work for yourself to successfully juggle a family and a PR career? We compare the life of a parent working in a large agency to that of a parent running a small agency

Helen Westgate, founder of PR agency Westgate Communications describes her day

06 Mar 2012 15:57:00

Helen Westgate, founder of PR agency Westgate Communications, starts the day barking at two teenage “silent assassins” and ends the day feeding them

Robots, James Bond and some great PR Antics

06 Mar 2012 15:37:00

Flying robots and James Bond

Hacked Off Flack's guide to PR technology failures

06 Mar 2012 14:17:00

Your smart phone acts stupid and your PC crashes, but there’s no need to panic. Here are Hacked Off’s tips for staying calm when there’s a technical disaster

Phil Hall says there’s no need to drag families of stars into the news

06 Mar 2012 09:34:00

The media should declare a code of behaviour concerning relatives of celebrities says Phil Hall, chairman of PHA media

Insolvency figures highlight strongest business sectors

06 Mar 2012 09:12:00

Businesses going out of business is always bad news. We analyse which sectors and regions have decreasing insolvency rates to highlight the most resilient businesses in Britain today

Why there's never been a better time to work in digital PR

02 Mar 2012 12:53:00

A presentation on the world of digital PR

Warren Johnson, founder of W Communications, explains why everyone is talking about stunts (again)

01 Mar 2012 16:56:00

Social and digital media are helping to bring back the power of a good stunt says Warren Johnson, founder of PR agency W Communications

PR efforts from Paddy Power, Dulux and Comedy Central win approval, but no prizes for Costa Cruises and Len McCluskey

01 Mar 2012 16:49:00

Paddy Power races to take the lead in Rich Leigh’s weekly round up of good and bad PR, with Dulux dogs and Ashton Kutcher running close behind

How you get to the top in PR

01 Mar 2012 15:52:00

If you want to lead organisations, or advise those who lead them, here are 12 vital communication skills that will help you to succeed

An insightful video from Coca Cola for Content 2020

29 Feb 2012 14:06:00

Coca Cola talk through their content plan until the year 2020

A lazy man’s guide to succeeding in PR

27 Feb 2012 15:42:00

Hacked Off says that you don’t have to work hard to do well in PR. Here are his tips for getting a lot done, with minimum effort

Brands must listen to their customers if they want to engage with them in a recession, says Weber Shandwick’s Rachel Friend

27 Feb 2012 15:23:00

Iconic brands engage and delight customers. Rachel Friend, managing director, consumer marketing at PR firm Weber Shandwick, describes how they capture hearts and minds

A tank made out of egg boxes makes great PR for Help for Heroes and Fourth Day

27 Feb 2012 11:20:00

"Eggs for Soldiers" doesn't tank, well not PR-wise

Is The Sun on Sunday set to succeed?

27 Feb 2012 11:12:00

What did you think of the first issue of The Sun on Sunday? We analyse media coverage in the build up to the launch of the latest Sunday national

Kellogg’s and Plan UK get the thumbs up this week. Paddy Power and New Covent Garden Soup get the thumbs down

22 Feb 2012 15:50:00

This week, Rich Leigh is bowled over by Kellogg’s new cereal and is left wanting to see more of Plan UK’s bus stop ad

Novelist and screenwriter Claire Sparks on life since she gave up a career in PR

22 Feb 2012 15:34:00

Writer Claire Sparks retired from PR after 10 years last August, giving up her role as associate director at Shine Communications. She describes how her days are now very different

The great PR skills gap

22 Feb 2012 14:10:00

It's a generalisation to say senior PROs need to improve their digital expertise and juniors need to learn how to write, but like many generalisations there is truth in it. We identify the skills gap in PR

What does the NLA tribunal mean for PR?

22 Feb 2012 09:47:00

Filmed discussion about the NLA's effect on PR

PROs need to be involved with Wikipedia, but they must work within strict guidelines, says Edelman’s Marshall Manson

20 Feb 2012 14:11:00

PROs can make valuable contributions to Wikipedia, but they have to be careful how they do it. Marshall Manson, director of digital, EMEA at PR agency Edelman, offers four top tips

Highlights from PRmoment's How Should Brands Prepare for a Social Media Crisis Conference

17 Feb 2012 15:47:00

A video of highlights from How Should Brands Prepare for a Social Media Crisis?

An era of public scrutiny is an opportunity for communicators, says Ketchum’s Rod Cartwright

17 Feb 2012 14:15:00

2012 must be the year of strong leadership communication says Rod Cartwright, director of global corporate practice at PR firm Ketchum Pleon

Does it really matter to the PR industry what happens in the Leveson Inquiry?

17 Feb 2012 13:08:00

The Leveson Inquiry continues to dominate headlines, but what does it mean for PR? We analyse media coverage of the inquiry and discuss how it will affect the PR profession

Six irritating journalist mistakes, from Hacked Off Flack

16 Feb 2012 16:07:00

When journalists mess up it makes PROs look bad. Hacked Off lists some journo blunders that make him fume

Delicious PR from Pot Noodle, Tic Tac and the Muppets, but Liverpool FC’s efforts leave a bad taste in the mouth

15 Feb 2012 15:17:00

Rich Leigh’s taste buds are tickled this week by PR from Pot Noodle, Tic Tac and the Muppets, but he’s not a fan of Liverpool FC

When you should refuse that PR job offer

15 Feb 2012 13:45:00

PROs discuss the jobs they wish they’d never taken and suggest seven warning signs that the job you’ve been offered may be a nightmare

The PR joys of a recession

14 Feb 2012 16:48:00

A double-dip recession? Here are Hacked Off's reasons for making the most of the economic slump

We need to champion truth and demand CEO transparency, says Gerard Corbett, chair and CEO of (PRSA)

14 Feb 2012 16:34:00

PRSA’s Gerard Corbett calls for PROs to lead businesses into a new era of transparency

Consumers listen to gossip and research online before deciding to buy

14 Feb 2012 12:53:00

If consumers don’t like a parent company, they won’t buy its brands, says a recent report. We find out the ways consumers decide whether a company is worthy of their custom

Highlights of PRmoment's How Brands Use Facebook Conference

14 Feb 2012 11:56:00

A video following our How Brands Use Facebook seminar

A Japanese Zoo and their Rhino stunt

14 Feb 2012 09:15:00

A Japanese zoo's simple PR genius

Rachel Ruxton, communications officer at the People's Postcode Lottery, describes a day balancing work and being a mum

10 Feb 2012 15:57:00

A day spent publicising the People’s Postcode Lottery is non-stop, so it’s no surprise that communications officer Rachel Ruxton gives in to sweet temptations

Ben and Jerry’s and Fosters serve up cool PR, but Lynx and Sky News efforts should have been put on ice

10 Feb 2012 11:02:00

Ben and Jerry’s and Fosters campaigns go down nicely with Rich Leigh this week, but he turns his nose up at a Lynx stunt and a Sky News policy

How to avoid making silly PR mistakes

09 Feb 2012 12:09:00

Most mistakes in PR can be avoided if you use common sense and take time to prepare. Here is a quick checklist to help prevent basic errors

Doritos, the Super Bowl and a million dollar bet equals a cracking bit of PR

08 Feb 2012 16:21:00

Why Doritos' million dollar bet for its Super Bowl advert is a cracking bit of PR

Businesses demand more digital expertise, but fail to recruit enough PR specialists to meet it

07 Feb 2012 16:39:00

Latest research reveals digital strategies are top of the agenda for communication directors in leading FTSE firms, as managing online reputations is seen as a key challenge in the next two years

Why advertising agencies make me mad

07 Feb 2012 11:41:00

Advertising executives like to lord it over PR executives and that drives Hacked Off mad! Here are five reasons why he hates ad agencies

Turn a crisis into a positive PR opportunity says Bell Pottinger’s David Wilson

07 Feb 2012 10:46:00

Don’t panic! Where there is a crisis, there is often an opportunity. David Wilson, group managing director of PR firm Bell Pottinger, says it is important not to miss it

Sainsbury’s is the winner in this week’s supermarket PR sweep, while Morrisons loses out

01 Feb 2012 16:46:00

This week’s PR winners are Chronicle‘s video, Sainsbury’s giraffe bread and Moe’s Southwest Grill’s exploding watermelon. GoodandBad PR fails Bayern Munich and Morrisons

Ten stupid mistakes to avoid in PR

01 Feb 2012 10:19:00

No one is perfect and we all make mistakes. Some are particularly common in PR, and easily avoidable. Here are ten basic errors that PROs should watch out for

You need to know who you are before you go into the social space says Emma Gannon, community manager at Edelman

31 Jan 2012 13:58:00

It is crucial for a brand to find a distinctive social voice online, says PR firm Edelman’s community manager Emma Gannon. She suggests five ways to identify your brand’s personality

Flying Finns score a YouTube hit

31 Jan 2012 10:38:00

FinnAir creates a YouTube 'sensation' and gains excellent coverage in return

How to measure the success of your PR, from Hacked Off Flack

26 Jan 2012 09:31:00

Hacked Off is bored with the debate about how PR effectiveness should be measured. Here are some easy ways to work out whether a campaign is a winner or a loser

Where can PR make money?

25 Jan 2012 16:05:00

Which sectors provide the greatest opportunities for PR? And which PR services are most in demand?

Cancel that meeting says Angela Casey, managing director of CM Porter Novelli, Edinburgh

25 Jan 2012 15:38:00

Don’t waste your life in unnecessary meetings advises CM Porter Novelli’s Angela Casey

Bright PR move by Tropicana, terrible moves by Costa Cruises and LA Fitness

25 Jan 2012 15:17:00

Tropicana’s sun installation has brightened Rich Leigh’s week, but Costa Cruises’ crass offer and poor customer handling by LA Fitness darkens his mood

Should PROs have degrees?

25 Jan 2012 09:45:00

Do you need to be a graduate to work in PR? Or is it plain snobbery to think a degree from a top university gives candidates an edge? PR chiefs debate “BA or not BA?”

Edelman Trust Barometer 2012 reveals a rise in our scepticism

24 Jan 2012 15:46:00

Edelman Trust Barometer 2012 suggests a shift in who we trust the most in business

How to find the perfect PR candidate

24 Jan 2012 12:49:00

Interviews are a gamble, and if you do take on the wrong person it‘s going to cost you. Hacked Off recommends alternative ways to find PR talent

Ben Matthews describes a typical day as a freelance digital PR and director at volunteer-run comms agency Bright One

24 Jan 2012 12:18:00

The commute to the living room for Ben Mathews, director at volunteer-run comms agency Bright One, is no sweat, unlike his earlier gym work out

The Super Bowl, a German car, some dogs, Star Wars and the future of PR in our age

24 Jan 2012 10:03:00

An advert that is also a PR stunt?

How will public sector cuts shape the PR landscape?

23 Jan 2012 12:58:00

Agencies expect increase in public sector work despite a considerable drop in in the last year. We analyse a straw poll of how agencies view public sector cuts

How the public reacted to the Costa Concordia event through social media

23 Jan 2012 11:13:00

The public's online response to the Concordia crash

Ten PR tips for using market research

20 Jan 2012 13:30:00

Quality market research captures a journalist’s attention, provides market information and proves the worth of PR campaigns. Here are ten tips to help you get the most out of research

King of Shaves' partnership with James Ellington gets some great PR

20 Jan 2012 10:48:00

An Olympic PR effort from King of Shaves

Wikipedia's blackout makes PR sense, unlike Michael Gove's sinking suggestion

19 Jan 2012 15:33:00

Less is more for Rich Leigh this week, as Wikipedia’s blackout wins his approval, but the yacht proposal by Michael Gove fails to float his boat

Phil Hall commends the Daily Mail’s yacht campaign

19 Jan 2012 12:34:00

Will the Daily Mail’s campaign to build a new yacht for the Queen sink or swim? Phil Hall, chairman of PHA media, thinks it is a PR triumph

Google+ is set to become the fastest growing online medium in 2012 says Habib Amir, Head of Digital at Clarion

17 Jan 2012 15:47:00

Two predictions on how Google+ will change your world soon, by Habib Amir, head of digital at PR agency Clarion Communications

How to use social media to build your brand

17 Jan 2012 11:28:00

Latest research identifies what makes a brand, a social brand

Bell Pottinger’s David Wilson says the age of video has truly arrived

17 Jan 2012 10:51:00

Content is king, and video forms a vital component of the comms mix, says David Wilson, group managing director of Bell Pottinger

Why PR people should rule the world

17 Jan 2012 09:13:00

Why PR professionals should rule the world, from Hacked Off Flack

How FedEx used sincerity to steer away from a social media crisis

16 Jan 2012 09:51:00

How FedEx used YouTube to fight a social media crisis

Measuring and Evaluating PR

13 Jan 2012 16:56:00

How to manage your time and workload more effectively

13 Jan 2012 16:53:00

How to grow from a Junior to a Senior Consultant

13 Jan 2012 16:48:00

How to create an effective podcast

13 Jan 2012 16:36:00

How to create an effective blog

13 Jan 2012 16:31:00

Good Media Relations

13 Jan 2012 16:26:00

Getting to grips with grammar

13 Jan 2012 16:19:00

Crisis PR in A Digital World

13 Jan 2012 15:37:00

Writing Effective Press Releases

13 Jan 2012 14:07:00

Winning with Procurement for PR Agencies

13 Jan 2012 14:00:00

Selling into the Media

13 Jan 2012 13:23:00

Planning a Strategic PR Campaign

13 Jan 2012 13:19:00

Pitching to Win New Business

13 Jan 2012 13:06:00

Managing Professional Communications Agencies - Overview of internal and external profit management (Manchester)

13 Jan 2012 12:50:00

Growing Your Current Clients - How to generate more income from existing clients

13 Jan 2012 12:32:00

Writing Skills for PR Professionals

13 Jan 2012 12:14:00

Writing in a digital world

13 Jan 2012 12:08:00

Web Tools for PR Professionals

13 Jan 2012 12:01:00

Twitter 101

13 Jan 2012 11:58:00

Social Platforms for Dummies - Overview of different social platforms in an easy to digest way

13 Jan 2012 11:53:00

Social Media Strategy and Success

13 Jan 2012 11:47:00

How dropping an ipad from space made the headlines

12 Jan 2012 10:59:00

G-Form shows an 'extreme' case of good PR in their latest set of videos

Virgin and McDonald’s showcase excellent PR, but Boners BBQ sucks

12 Jan 2012 10:19:00

Virgin’s projection lights up Rich Leigh’s week, but he finds Boners BBQ’s response to criticism is in bad taste

Nine brilliant moments in a PR day

12 Jan 2012 10:00:00

What’s the best part of your day? From the first coffee to a bedtime book, PR professionals list the best bits of their day

Sally Rattray, account executive at Hot Tin Roof, has already got used to rude journalists

12 Jan 2012 09:50:00

Day in the life of Sally Rattray in her first job since becoming a graduate

Things PR people say

12 Jan 2012 09:37:00

This film made by American firm Hunter Public Relations made us laugh

How PROs develop their careers

10 Jan 2012 09:47:00

We discuss the latest CIPR research, focusing on where PR practitioners access news and how they develop their careers

Seven signs your PR job is making you go mad

09 Jan 2012 14:59:00

Why are there so many crazy people working in PR? And are you one of them? Hacked Off suggests five signs that it is all getting too much for you...

British Heart Foundation win this week good PR award but a naked guy with his penis on display gets some bad PR!

04 Jan 2012 16:25:00

A British Heart Foundation campaign leaves Rich Leigh breathless with admiration, but Pepsi’s power to dissolve mice leaves him feeling sick

It’s time for women to man up, says Sophie Hodgson, freelance PR

04 Jan 2012 15:51:00

Sophie Hodgson, doesn’t believe that sexism is rife in PR. She says it’s up to women to ask for more money if they feel undervalued

Ten reasons you should celebrate PR in 2012

04 Jan 2012 15:16:00

With the arrival of 2012, experts tell us why we have new reasons to be cheerful in the world of PR

PROs make excellent CEOs, says Rosanna Fiske, CEO of PRSA

04 Jan 2012 14:44:00

Rosanna Fiske, CEO of PRSA, believes that PROs make great CEOs

The Golden Hedgehog PR Awards shortlists for 2012

04 Jan 2012 10:44:00

The North and South shortlist contenders are announced for The Golden Hedgehog PR Awards 2012

PR stunt calls panto ugly sisters Eugenie and Beatrice

04 Jan 2012 10:43:00

How a regional production of Cinderella reached national headlines thanks to PR japery

BlackBerry outage creates perfect media storm

01 Jan 2012 18:03:00

Why brands need to react to what people are saying on Twitter. Recent analysis into BlackBerry’s media coverage following its outage last year shows the power of negative Tweets

Social media is part of your core PR skills, says CM Porter Novelli’s Angela Casey

01 Jan 2012 13:33:00

We should all understand social media, as well as broadcast, print media and public engagement - there’s no need to seek out a specialist, says Angela Casey, managing director of CM Porter Novelli, Edinburgh

Five new year resolutions to help you survive the next year in PR

01 Jan 2012 13:22:00

Here are five resolutions that Hacked Off thinks may help you to survive the next year in PR

Last round up of PR triumphs and disasters of 2011 from GoodandBadPR

14 Dec 2011 15:46:00

Rich Leigh sings the praises of an orchestra in Calgary, Lego (again) and Rovio. However, he feels let down by a balloon stunt

Survival tips for 2012

14 Dec 2011 14:42:00

If you want to survive 2012 you must be resilient and adaptable. According to PR chief predictions, the next 12 months will be tough

Jo Carr, managing partner at PR agency Hope&Glory, is Santa’s little helper today

14 Dec 2011 14:35:00

Is Jo Carr, managing partner at Hope&Glory, the only PRO who doesn’t start her day listening to the Today Programme? Her day starts with chaos, but ends with calm

PR budgets have been hit by the recession claims latest CIPR research

12 Dec 2011 15:58:00

Not surprisingly, the recession has hit budgets in PR. According to CIPR’s latest State of the PR Profession survey, there are fewer large budgets these days in PR. The average budget is £746,000, down from £1,039,000 in 2009

Hacked Off Flack thanks the Lord that 2011 is over

12 Dec 2011 11:03:00

Goodbye to 2011 and good riddance. Hacked Off lists six news stories over the last 12 months that have made him consider quitting PR

Ten PR sins you must not commit, by Gina Sharp, PR director at digital agency White Label

12 Dec 2011 11:00:00

Are you setting a bad example to junior execs? Or asking them to do ridiculous tasks? Gina Sharp, PR director at digital agency White Label, condemns ten sins committed by PROs

Did HMV’s technical glitch have the PR X-Factor?

12 Dec 2011 10:16:00

Was HMV's X-Factor leak planned?

Jane Wilson and Dr Jon White discuss the implications of the CIPR's PR2020 report

08 Dec 2011 17:00:00

The CIPRs PR2020 Report finally sheds some data on the future of PR debate

When should you give bloggers freebies?

07 Dec 2011 17:12:00

At this time of year, PROs are inundated with requests for freebies from bloggers and journos. When should they say "no"?

Good PR is bungee jumping down a huge cleavage, mailing dead goldfishes is bad

07 Dec 2011 16:34:00

Rich Leigh showcases uplifting PR campaigns for Wonderbra and Art Series Hotels, and dismisses PayPal, H&M and Advantage SA campaigns for plunging new depths

How to win new business, by Alex Sibille, managing director of the Future Factory

07 Dec 2011 13:42:00

Alex Sibille, managing director of business consultancy the Future Factory, offers tips for winning over potential clients

Why do Lego's PR stunts get such great media coverage?

07 Dec 2011 10:55:00

Why does Lego get so much media coverage? It's all about the PR stunts...

Beauty and fashion pay the highest senior salaries

05 Dec 2011 11:51:00

What sector do you think pays the most in PR at a senior level? You might be surprised, as it isn’t financial services. We look at the latest statistics on PR salaries

Phil Hall says that when you shackle journalists, you prevent valuable criminal investigations

05 Dec 2011 11:07:00

Investigative journalism has helped to bring hundreds of criminals to justice. Phil Hall, chairman of PHA Media, shares his address to the House of Lords defending a free press

The PR nightmare before Christmas

05 Dec 2011 10:58:00

Hacked Off isn’t a fan of working in PR in the run up to Christmas. Here are a few reasons why he wishes he worked in another industry at this time of year

Nokia's Lumia 800 light show wins some great PR this week

30 Nov 2011 16:07:00

Nokia’s light show, an Olla condom campaign and a Carphone Warehouse stunt get Rich Leigh smiling this week, but Durex’s offensive joke falls flat

Was it your ambition to work in PR?

30 Nov 2011 15:57:00

What did you want to be when you grew up? And have you achieved your ambition? PR heads describe their earliest dreams and whether or not they came true

EML Wildfire’s Debby Penton starts her day with a swim

30 Nov 2011 15:45:00

She wakes up in the early hours, and retires in them too. Debby Penton, director at PR agency EML Wildfire describes a long day

How some PROs get a fairer pay deal than others

28 Nov 2011 11:14:00

Are you earning as much as you should? If you’re a senior woman, then probably not. We reveal findings of a recent survey into salaries in PR

Edelman’s Marshall Manson explains why he is not a fan of PR degree courses

28 Nov 2011 11:11:00

To be good at PR don’t study PR, says Marshall Manson, managing director of digital for Europe, the Middle East and Africa at PR firm Edelman

Hacked Off Flack most embarrassing PR moments

28 Nov 2011 11:08:00

Get me out of here! Hacked Off lists some moments when he wishes the earth would swallow him up

Middlesbrough wins the trophy for good PR this week, but an Australian health spa and Nissan should know better

23 Nov 2011 18:57:00

Rich Leigh cheers from the sidelines for Middlesbrough’s latest signing, but despairs over cruelty to crocodiles

Lead and succeed or be led and left dead says James Kelliher, managing director at PR consultancy Whiteoaks

23 Nov 2011 16:58:00

It’s high time PR took charge in today’s new world order of marketing, it has become too aligned with press relations, says Whiteoaks’ MD James Kelliher

Is the power of persuasion the most valuable skill in PR?

23 Nov 2011 16:51:00

Making friends and influencing people is vital in PR, but how can you be persuasive without being pushy? Here are top tips for getting your own way, nicely

Bad grammar and typos will lose you business warns author and trainer Paul Mathieu

21 Nov 2011 12:05:00

To get ahead in PR you must be able to create good and accurate copy. Author and trainer Paul Mathieu gives some examples of stupid mistakes

How to get your press release noticed

21 Nov 2011 11:59:00

If you want journalists to read your press release, make sure they know who you are. Journalists reveal what makes them read press releases

Hacked Off Flack on the most stupid requests he's ever received

21 Nov 2011 11:54:00

What's the most stupid request you've ever had? Here is Hacked Off Flack's worst ever...

Undercover policing wins friends, but taking criticism badly gains enemies

16 Nov 2011 14:17:00

This week, Rich Leigh uniformly praises the undercover work of Derbyshire police, but cringes at the film created by Sapient Nitro and its uncool response to criticism

What's the best piece of PR advice you've ever had?

16 Nov 2011 14:12:00

It is often the most simple advice that is the most valuable. We ask leading PR practitioners what advice has most benefited them in their careers, and what guidance they offer others

British Land’s retail PR manager Jackie Whitaker talks shop

16 Nov 2011 13:44:00

Where do retailers go to get their shops? Jackie Whitaker, retail PR Manager for largest quoted retail landlord in the UK, British Land, discusses shopping sites of interest

Journalists are not interested in interpretation, they just want facts!

14 Nov 2011 12:03:00

Journalists reveal how PR agencies are getting worse and how they are improving. They call for less spin and more facts.

Will giving up smoking be bad for my career?

14 Nov 2011 11:35:00

Hacked Off would like to give up smoking but worries it will be bad for his career. Is it possible to be healthy AND a successful PRO?

Bell Pottinger’s David Wilson says it’s vital for business leaders to be inspiring communicators

14 Nov 2011 11:32:00

Leaders must be better communicators to survive and thrive in this transparent world, writes David Wilson, group managing director of the Bell Pottinger Group.

Why Rich Leigh is bristling with enthusiasm for Movember, but is switching off from the X Factor

09 Nov 2011 14:15:00

This week Rich Leigh is in a charitable mood when it comes to Movember and Give As You Live, but says it’s a “no” from him for X Factor

How to get the best results from your PR agency

09 Nov 2011 14:02:00

If you want to get the most from a PR agency, you need to work in collaboration, rather than act like a bully. Here are top tips for getting the most from your agency

Edelman’s Dave Pinnington says it’s hard for consumers to find proper medical advice online

09 Nov 2011 13:42:00

It’s about time that pharmaceutical companies were given freedom to join in social media conversations says Dave Pinnington, head of digital health Europe at Edelman

CIPR Election Special - The presidential debate

07 Nov 2011 17:00:00

A debate with the candidates Rob Brown, Lionel Zetter and Sue Wolstenholme

Social Media in B2B Communications Conference 2011 highlights

07 Nov 2011 10:51:00

Video highlights of our Social Media in B2B Communications Conference

CM Porter Novelli’s Angela Casey extols the virtue of team building exercises

04 Nov 2011 09:46:00

Why it‘s important for you all to get out of the office, by Angela Casey, managing director of CM Porter Novelli, Edinburgh

Over 60 per cent of journalists think PR agencies cannot be trusted

04 Nov 2011 09:42:00

Recent research shows PR agencies are failing to impress journalists – just 34 per cent believe that PR agencies are useful

Footballers with their Twitter names on their shirts win this week's good PR, but it all kicks off about Noel Gallagher’s public snub of a journalist

02 Nov 2011 18:05:00

Jaguares and Shippam’s Paste win this week’s accolades, but no prizes for Noel Gallagher and One Stop

Hacked Off Flack's top client gripes

02 Nov 2011 15:23:00

Hacked Off lists client moments that have driven him mad

What makes clients change their PR agency?

02 Nov 2011 09:43:00

Being a successful agency isn’t just about winning business, it’s about keeping it. We list the ways that agencies let their clients down

Freelance communications consultant Sam Howard talks us through her day

02 Nov 2011 09:34:00

There are many advantages to being your own boss, but it can be harder to switch off. Sam Howard, communications consultant, describes a day in the life of a freelancer

PR spends more on evaluation each year, according to latest figures

31 Oct 2011 10:38:00

Latest figures show that investment in media evaluation continues to grow. We discuss why the PR sector is placing more emphasis on accountability

PHA Media’s Phil Hall says that a free press, however difficult it is, is intrinsic to our democracy

28 Oct 2011 11:17:00

The phone-hacking scandal is a criminal matter and should be investigated by the police says Phil Hall, chairman of PHA Media

Mistakes at work don't normally matter says Hacked Off Flack

28 Oct 2011 11:14:00

Just because someone’s made a mistake there’s no need to do a witch hunt. Here are his tips on how to add a bit of perspective

Video highlights of PRmoment's Internal Comms Seminar

27 Oct 2011 21:55:00

The video highlights of our race for digital engagement seminar

Mario Balotelli wins this weeks good PR award, while the film Anonymous gets some hot publicity from the Shakespeare Birthplace Trust

27 Oct 2011 13:34:00

Shooting to the top of Rich Leigh’s good PR list is Mario Balotelli for promoting firework safety, while the Shakespeare Birthplace Trust’s stunt backfires

Mark Jackson, group head at Lucre, says it’s important to remember that B2B decision makers aren’t always thinking about work

26 Oct 2011 11:02:00

Is targeting business people in their free time smart thinking or an invasion of their private lives? Mark Jackson, group head at Lucre, has his own theory (backed up by research)

How to put together a decent PR brief

26 Oct 2011 10:36:00

You are more likely to obtain great work from agencies if you present them with inspiring briefs. Here is expert guidance for creating the perfect PR proposal

How Britain Consumes News Conference highlights

25 Oct 2011 14:14:00

The video highlights of PRmoment's How Britain Consumes News Seminar

PR Knowledge Zone

24 Oct 2011 15:43:00

Want to know more about public relations and social media trends? This page contains links, downloads and load of useful information for PR and communications professionals

How the content of newspapers has changed - 1986 compared to 2011

22 Oct 2011 20:20:00

The differences between tabloids and broadsheets are blurring fast thanks to digital. We look at research from agency Clarion Communications analysing content of newspapers in the last 25 years

15 ways to survive the hard times says Tom Watson, professor of PR at Bournemouth University

22 Oct 2011 20:12:00

Bournemouth University professor of PR Tom Watson suggests 15 actions agencies and freelancers need to take if they want to make it through the hard times

Why Hacked Off Flack loathes the whole concept of work experience

22 Oct 2011 19:59:00

Oh no! There’s another student coming to Hacked Off’s office to do some work experience, and he’s not looking forward to it

Karen Trickett, managing partner at integrated marketing agency Tangible talks us through her day

20 Oct 2011 17:37:00

Karen Trickett, managing partner at integrated marketing agency Tangible, starts her busy day snuggling two little monsters

When times are hard, create value rather than buzz

20 Oct 2011 16:37:00

What do you do when times get tougher? Agencies and clients describe how their budgets are being squeezed and their tactics for coping under pressure

Richard Branson and Gymbox are the stars this week, AkzoNobel is the villain

20 Oct 2011 16:24:00

This week Rich Leigh praises Richard Branson to the skies for his latest stunt, but thinks AkzoNobel should be grounded for its shortsighted PR

Journalists requests for Christmas peak in October and November

17 Oct 2011 19:59:00

When should Christmas start for PROs and how do you get seasonal press releases noticed? PRmoment analyses research carried out by DWPub, showing when journalists demand Christmas-related information

PR is becoming more powerful in the US, says Rosanna Fiske, CEO of the PRSA

17 Oct 2011 19:55:00

PR is the fastest growing marketing segment in the US according to a recent study. Rosanna Fiske, CEO of the PRSA explains why PR is now being taken more seriously

Hacked Off on why he hates the winter

16 Oct 2011 21:45:00

Are you a winter or a summer person? Or just a year-round misery like Hacked Off? Take his test to see if you suffer from PR seasonal affective disorder (PRSAD)

PRmoment launches the Golden Hedgehog PR Awards

14 Oct 2011 15:51:00

The Golden Hedgehog PR Awards - The world's spikiest communications awards

Personalised soups show a can-do approach to PR, but BlackBerry looks a fool

12 Oct 2011 20:00:00

Rich Leigh dishes out praise to Heinz and a breast-cancer-detection app this week, and discusses how Braehead shopping centre and BlackBerry got themselves into jams

What does Google+ mean for PR? Asks EML Wildfire's Danny Whatmough

12 Oct 2011 19:42:00

What you need to know about Google+, by Danny Whatmough, account director at technology PR agency EML Wildfire

Social Media Listening tips

12 Oct 2011 14:59:00

How do you keep track of what everyone says about you and your clients on social media? Here are top tips on constructive listening

A discussion of the party conference season and political party communications on CIPR TV

11 Oct 2011 11:30:00

Grab your Horlicks for this chat about political communications in the UK

When times get tough, more readers choose free content

10 Oct 2011 11:22:00

How do website readers differ from printed readers?

Hacked Off Flack's guide to self promotion in PR

10 Oct 2011 10:27:00

This week Hacked Off discusses the art of self publicity. Read his top tips for achieving greatness in your own lunchtime

The CIPR and PRCA should merge says Richard Bailey, senior lecturer at Leeds Metropolitan University

06 Oct 2011 15:51:00

Leeds Metropolitan University's Richard Bailey offers a personal perspective on how he sees the future of the industry bodies the CIPR and the PRCA

Pizza Express’s mayor-themed food is topping the charts this week, while O2’s rugby top also comes, well, top

05 Oct 2011 19:49:00

Pizza Express offering the chance to bite into his favourite London Mayor whets Rich Leigh’s appetite, but he’s turned off by the Mail Online’s eagerness to publish an Amanda Knox story before waiting to hear the verdict

A day in the life of PR agency Launch Group’s digital account director, Mark Wainwright

05 Oct 2011 19:42:00

Find out the best place to have lunch in Soho, at least in the opinion of Launch Group’s Mark Wainright. He also describes a typical day in the life of a digital director

Do men do better in PR because they are more career-focused?

05 Oct 2011 19:35:00

Is there sexism in PR? Not according to some PR commentators, who claim that the main barrier to women becoming senior in PR is themselves. We present arguments claiming the PR profession treats both sexes fairly

The difference between journalists and bloggers video

04 Oct 2011 16:29:00

This video on the difference between journalists and bloggers made us smile

Facebook rules in the US

03 Oct 2011 12:27:00

Facebook and blogs dominate US consumers' time online. Other social networks lag a long way behind according to Nielson's recent Social Media Report

Some top tips on what to do when you leave your job

03 Oct 2011 11:24:00

Are you fed up of getting yet another collection envelope for a colleague who is leaving? Follow Hacked Off’s guide on how to make a graceful departure

The regulations that govern blogs and citizen journalism need to be rethought, says Robin Thomas, head of consumer digital at Weber Shandwick

03 Oct 2011 10:14:00

Anyone can call themselves a journalist these days, but is that a good thing? Robin Thomas, head of digital for consumer brands at Weber Shandwick, has some reservations

Audi win this weeks Good PR award, while Ed Miliband and Facebook gets a #fail

28 Sep 2011 19:00:00

Audi and Sainsbury’s are in pole position in Rich Leigh’s league of good PR, but Mark Zuckerberg and Ed Miliband need to steer in a different direction if they want to improve their profiles

Be brave and be creative says Martin Loat, chief executive at Propeller

28 Sep 2011 17:28:00

If you want your work to make an impact and be enjoyed by a wide audience you must get creative and persuade your clients to take a risk says Martin Loat, chief exec at PR agency Propeller

Want a career in PR? Enthusiasm and common sense are vital. Being able to write helps too!

28 Sep 2011 17:22:00

Recruiting in PR is about managing risk. But does previous experience mean you are more likely to be successful?

Journalists turn to Twitter to create instant coverage, claims latest research by Precise

26 Sep 2011 11:35:00

Latest research from media intelligence provider Precise shows how journalists turn to Twitter to create instant coverage and comment on other news sources

Hacked Off Flack's rules about when it is reasonable to not give money to charity

26 Sep 2011 10:55:00

It’s out of character for Hacked Off Flack to be mean, but he offers four reasons for refusing to give money to charity. Are they legitimate? You decide …

Where do consumers go to get the best financial advice? Asks Louise Bullock, board director at Lansons

26 Sep 2011 10:25:00

Louise Bullock, board director at Lansons Communications, explains why people are no longer faithful to one source of information

Medway Council's Head of communications and marketing, Simon Wakeman, discusses the challenges of public sector communications

22 Sep 2011 22:18:00

Medway Council has campaigns dealing with subjects as diverse as fostering children and promoting music concerts

The world's biggest lightsaber from BT wins this weeks good PR, while X Factor and Tesco fail to shine

22 Sep 2011 15:20:00

BT’s lightsaber is this week’s shining example of PR while JD Sports takes a brilliant approach following its riot losses. On the dark side this week are X Factor and Tesco

Some PR pitch tips

22 Sep 2011 12:54:00

Pitches can be time consuming and costly. Here experts offer pitching tips for both clients and agencies

Is the media making the recession worse?

18 Sep 2011 13:28:00

Is the media focusing too much on bad news stories when it comes to the economy? We look at latest research on media coverage of the recession

We should all be able to see court cases, says Phil Hall, chairman at PHA Media

18 Sep 2011 13:16:00

Justice needs to be seen to be done, which is why it’s about time that courtrooms were televised, says Phil Hall, chairman at PHA Media

Hacked Off Flack is bored of the recession

18 Sep 2011 13:12:00

Are you fed up with this recession? And bosses who use the economic downturn as an excuse for being even meaner than usual? Read Hacked Off’s letter to the management

David Walliams and a messy dinosaur from M&S win this week’s good PR, but 9/11 Tweets were a mistake

14 Sep 2011 19:00:00

This week, Rich Leigh is impressed by a swimming stroke of genius by David Walliams and some winning strokes of the pen by Marks and Spencer’s Steve Jones. But the Guardian’s 9/11 Tweets strike the wrong note

Anne Campbell, Chair of the APComm, talks to CIPR TV about Modern Police Communications

14 Sep 2011 17:00:00

CIPR TV in coversation with Anne Campbell about modern police communications

Give A Grad A Go’s Cary Curtis is not surprised that PR is a preferred career choice for graduates

14 Sep 2011 11:35:00

Why is PR such a popular career choice for graduates? Cary Curtis, founder of specialist graduate recruitment agency Give A Grad A Go, offers his opinion backed up by recent research

How to motivate your people during a recession

14 Sep 2011 11:22:00

When times are tough you need your people to work harder, smarter and better than ever before. But how do you motivate them to do so? Here are top ten tips for encouraging your staff

Brands are missing out on the potential of smartphones to sell products

12 Sep 2011 16:01:00

Nearly half of consumers prefer to deal with companies they can interact with via mobiles. We look at a study that analyses what consumers think about the brands they interact with on smartphones

Hacked Off Flack compares freelancing to a proper job

12 Sep 2011 10:54:00

Hacked Off prepares to jump off the treadmill. But then he remembers that being a freelancer can be a nightmare. So which is better? Freelance or employment?

Hill & Knowlton’s Sally Costerton on the art of conversation

12 Sep 2011 10:50:00

From Beaujolais breakfasts to golfing, PRCA chairman Sally Costerton has tried every form of networking. She describes the best ways to enjoy civilised conversations and explains why social networking will never replace the real thing

Stuffed animals, dissected humans and pickled Norwegians – that’s the good news. The bad is far more serious

08 Sep 2011 12:56:00

Some cutting-edge PR (including taxidermy and operations) wins Rich Leigh’s approval this week, but on a more serious note, he is disturbed by accusations against Cisco from The Human Rights Law Foundation

Alastair Turner, managing director, of Aspectus PR talks us through his day

07 Sep 2011 11:01:00

Alastair Turner, managing director of agency Aspectus PR, describes how he starts his working day too early and finishes too late

A PR professional's guide to SEO

07 Sep 2011 10:44:00

We demystify SEO, explain why it matters and offer top tips for increasing your profile, and that of your clients

Journalists now love Twitter, but does this diminish the quality of reporting?

05 Sep 2011 23:58:00

Social media is now used regularly by 97 per cent of journalists, according to a recent survey from media specialist Cision, a jump of over 20 per cent from last year

Hacked Off Flack on post-holiday blues

31 Aug 2011 15:58:00

How do you get your head back into gear after the summer break? See if you agree with Hacked Off’s tips for getting back into the swing of work after two weeks in the sun

Apple wins the award for best leak of the week

31 Aug 2011 15:54:00

Apple’s leak goes swimmingly, while Groupon’s leak creates a flood of criticism. Rich Leigh sums up the best and worst PR of the week

Red Sky Vision’s Robin Block says employees should be encouraged to communicate with each other using social media, not email

31 Aug 2011 14:05:00

Why aren’t firms using social media to talk to their own employees? Robin Block, founder of video content producer Red Sky Vision, says that social networking should be encouraged in office hours

Are training courses a waste of time? Angela Casey, MD Porter Novelli, Edinburgh, debates their value

31 Aug 2011 14:01:00

Sometimes you need to get out of the office if you want to learn valuable PR skills, says Angela Casey, managing director of Porter Novelli, Edinburgh

Can you stop poisonous news spreading on social networks?

31 Aug 2011 11:30:00

When your name is being blackened on Twitter and Facebook, you need to act fast. Experts give their tips for handling bad publicity when it spreads on social networks

What is the future of regional TV news?

30 Aug 2011 12:59:00

Clive Jones, the ex Chief Exec of ITV News, on the future of regional news in the UK

We are all happy to “toss aside” the notion of privacy when it protects our enemies, says Francis Ingham, PRCA chief executive

28 Aug 2011 21:57:00

We want privacy laws to protect the innocent, but do we also want it to protect our enemies? PRCA chief executive Francis Ingham discusses the challenge of creating a new privacy settlement

Hacked Off hates fun and brainstorming

28 Aug 2011 21:54:00

Need to shake things up? Get your office buzzing with inventive energy? Hacked Off lists the stupid ways some PR offices try to get creative

A press release with video content is three times more likely to be published, says latest research

28 Aug 2011 21:36:00

News releases including video content achieve three times more coverage than releases without multimedia content. We look at latest research into pick-up of online press releases

A day in the life of Threepipe co-founder Jim Hawker

10 Aug 2011 21:26:00

Jim Hawker, co-founder of PR agency Threepipe, checks his email in the bathroom, much to the annoyance of his girlfriend

Why the News of the World’s demise heralds a new era for newspapers and the PROs who feed them

10 Aug 2011 21:13:00

Does the death of the News of the World mean a new media regime? We discuss the impact the altered newspaper landscape will have on the PR industry

McDonalds and easyJet win this weeks good PR award

10 Aug 2011 20:56:00

Rich Leigh praises McDonald’s for freezing money in ice and inviting customers to dig in. He is not so impressed by brands trying to make light of the riots

Why don't more FTSE 100 companies blog?

08 Aug 2011 16:27:00

Many FTSE 100 companies are failing to blog according to latest research. Why are UK firms are lagging behind their US counterparts when it comes to blogging ands social media engagement?

Commuter Etiquette Guide from Hacked Off Flack

08 Aug 2011 16:08:00

Commuting is fine. The problem is other commuters says Hacked Off Flack. He lists eight habits that should be banned

New media aren’t a threat to trusted news sources says CIPR’s Phil Morgan

08 Aug 2011 10:53:00

You can’t believe everything you see on social network sites, so there’s still a need for reliable, professional journalism says the CIPR's Phil Morgan

An intro to Google Plus

05 Aug 2011 13:34:00

Confused about Google Plus? So were we, this video helped

Marketing implications for Google Plus

05 Aug 2011 12:56:00

How marketeers can use Google Plus

The Mayor of Vilnius and a bunch of Troll Hunters win this weeks Good PR award

03 Aug 2011 16:59:00

The Mayor of Vilnius brightens up Rich Leigh's week. But HSBC's 35% increase in profit, combined with 25,000 job cuts, leaves a sour taste

How can PR professionals tailor content for the London 2012 Olympics

03 Aug 2011 11:58:00

How can PROs make the most of London 2012?

Why Will Scougal, creative director of Resonate, believes that PR agencies are best prepared for running social media campaigns

02 Aug 2011 16:29:00

When his new baby arrived, Will Scougal, creative director at PR agency Resonate, found things went crazy for a while. He compares it to how some agencies and brands react to social media

Do you need to switch off on holiday to unwind?

02 Aug 2011 16:21:00

It’s holiday season, but can PR professionals afford the luxury of switching off?

Great efforts from Trojan and Old Spice, but shame on you Microsoft, Apple and Huffington Post

01 Aug 2011 15:55:00

Trojan’s Good Vibrations van tickles Rich Leigh’s fancy, but he despairs of brands that attempt to profit from tragedy

Bell Pottinger’s David Wilson writes in defence of “no comment”

01 Aug 2011 15:09:00

Say nothing! Sometimes the best policy is to keep quiet says David Wilson, chairman of Bell Pottinger Public Relations

10 things I hate about the summer

01 Aug 2011 11:05:00

Working over the summer is not natural says Hacked Off Flack. He lists why working in the city is a nightmare in July and August

Who is using Social Media and why?

15 Jul 2011 11:15:00

How should PROs use Facebook, YouTube, Twitter and LinkedIn? Which demographics use which? And for what use?

Standards in Journalism debate on CIPRtv

13 Jul 2011 17:00:00

Standards in Journalism debate

A farmer goes all Harry Potter to win Good PR while Murdoch threatens a monopoly on #Bad PR

13 Jul 2011 15:28:00

If you’re fed up with reading about News International, feast your eyes on these admirable PR efforts from a maize farmer and some great publicity for Marmite

If you want to earn big money should you leave PR?

13 Jul 2011 12:32:00

If you want to earn a packet, are you better off leaving PR? According to experts talking to PRmoment, salaries in the industry are pretty competitive

Emma Sheppard, head of PR for St John Ambulance, doesn’t just promote her organisation, she promotes life-saving strategies for us all.

13 Jul 2011 10:37:00

Emma Sheppard, head of PR for St John Ambulance, doesn’t just promote her organisation, she promotes life-saving strategies for us all

Cancel that PR meeting

11 Jul 2011 10:21:00

Why meetings are out of control in PR. Cancel them all says Hacked Off Flack

Media sentiment was mixed over teacher strikes

11 Jul 2011 10:09:00

Were you affected by the teacher strike last month? We analyse how the public sector strikes were covered by online media

PR League tables don't tell the full story says Graham Goodkind, founder of Frank PR

11 Jul 2011 10:05:00

PR League Tables don't tell the full story says Frank PR founder Graham Goodkind

It's been a busy week but The News of the World's bad PR shines through

07 Jul 2011 21:32:00

It’s been a busy old media week, hasn’t it? Even busier if your name starts with ‘R’ and ends with ‘ebekah Brooks’. And was the mother in law story a PR stunt?

Is this the end of media training as we know it? Ask Ed...

06 Jul 2011 18:52:00

Ed Miliband highlights a big media training problem

Why your CEO needs to be seen and heard, by Mark Hill founder of The Group

06 Jul 2011 10:18:00

Don’t ask whether your CEO should communicate online. Ask when they’re starting says Mark Hill, founder of The Group.

How PROs can write a good blog

06 Jul 2011 10:11:00

Is there any point PROs writing their own blog?

Wimbledon scores more online media mentions in June than Glastonbury

04 Jul 2011 10:22:00

In June, two events dominated the news: Wimbledon and Glastonbury. But which one won the media battle and got the most coverage?

Hacked Off Flack on which is better – Client side or agency?

04 Jul 2011 10:12:00

Have more fun, or have to talk to dull people all day. Hacked off gives his thoughts on whether working client side or agency is best

How to maintain your company’s reputation after a cyber attack, by Rosanna Fiske, CEO of PRSA

04 Jul 2011 09:48:00

Cyber attacks are a huge problem for multinational businesses. Rosanna Fiske, CEO of the PRSA offers some tips for reputational damage control

Video Highlights of AMECs 2011 Lisbon conference

01 Jul 2011 19:37:00

Some expert analysis on the future of PR and social media evaluation

Craig Harries of advertising agency Farm Communications gives us an insight into his day

29 Jun 2011 11:44:00

Craig Harries, head of planning at advertising agency Farm Communications likes Nandos for lunch (well, they are his client)

Greenpeace's Darth Vader attacks Volkswagen while Johann Hari has a mare

29 Jun 2011 11:30:00

Rich Leigh gives his top award to Greenpeace. However, Johann Hari gets the bad PR treatment

Specialist vs full-service PR agencies - which is best?

29 Jun 2011 11:16:00

Do boutique agencies still offer a more personal service, or do international firms have a greater range of expertise?

Francis Ingham, PRCA chief executive, explains why he will not miss the COI

28 Jun 2011 09:53:00

Now that the COI is to be axed, will it be missed? Not according to the PRCA’s Francis Ingham, who considers it to be an arrogant and inefficient organisation

Twitter doesn’t threaten news, it makes the news

27 Jun 2011 17:22:00

Latest findings from Press Index highlight how social media are not destroying traditional media, but are actually a vital source of news, especially for newspapers

Hacked Off Flack explains what journalists really mean

27 Jun 2011 13:19:00

Think you have a great relationship with a journalist? Think again. They can be masters of deceit, and Hacked Off lists some journo-speak you should never take at face value

Some great social media stats on this video - good for inspiration

25 Jun 2011 11:43:00

Fancy getting inspired - what this video on social media use

Does Britain lead the world in PR?

23 Jun 2011 14:40:00

We might like to think that we lead the world when it comes to PR, but is there any justification for this belief?

Sainsbury’s tiger feat wins the good PR award but Roger Ebert's Jackass tweet is bad

23 Jun 2011 14:14:00

Andy Barr, head of 10Yetis PR, gives the good PR of the week award to Sainsbury’s for its letter about tiger bread while he is also stirred (not shaken) by a spoof Sean Connery epistle

What do you think has shaped the PR industry most in the last 25 years? Howard Bowden, head of news at PR agency Clarion Communications, lists his top 25

23 Jun 2011 13:00:00

Top 25 shapers of PR in the last quarter of a century according to Howard Bowden, head of news at agency Clarion Communications

A video put together by Shine Communications promoting Evian's VIP suite at Wimbledon

21 Jun 2011 20:28:00

A celeb filled video from Evian promoting their VIP suite at Wimbledon

Nice use of video by Blackburn and Dawen Council highlighting the need for more foster carers in the UK

21 Jun 2011 20:11:00

Over 70 people took part in this flash mob freeze to promote fostering fortnight

Social media census 2011

20 Jun 2011 17:54:00

Latest research into social media use can help PROs develop more targeted communications strategies. Simon Sanders, head of digital at Lansons Communications, analyses the research

Hacked Off Flack on the signs that your agency/client relationship is over

19 Jun 2011 22:16:00

Hacked Off describes the tell-tale signs that a client/agency relationship is no longer working

Have you seen a better bit of PR come out of an NHS trust?

16 Jun 2011 19:54:00

Some bad nasher PR from NHS Coventry

Helen Holland, CEO of PR agency The Reptile Group, describes a typical day

16 Jun 2011 18:48:00

Helen Holland, CEO of The Reptile Group, spends 70 per cent of her time on the business and 30 per cent in the business

What's the biggest PR howler you've made?

15 Jun 2011 19:29:00

What are the biggest howlers that PR professionals make? From spamming journalists to ignoring clients, here are some common stupid mistakes and how to avoid them

Art made from cricket bats hits the right note this week, unlike Take That fans who only hit the bottle

15 Jun 2011 19:11:00

Cric-art and a woman who REALLY loves cats win approval from Andy Barr, head of 10Yetis PR, but he thinks 30-something Take That fans should take their beer goggles off

Hacked Off Flack's guide to rubbish bosses in PR

14 Jun 2011 12:05:00

Are you a rubbish boss? Hacked Off outlines some terrible management styles

The real way to get a pay rise by Angela Casey, managing director of CM Porter Novelli, Edinburgh

13 Jun 2011 22:11:00

If you want a pay rise, Angela Casey, managing director of CM Porter Novelli, Edinburgh, says it’s important not to throw a strop. Here are her tips to help you earn your just rewards

Research identifies how brands gain thought leadership in the news

13 Jun 2011 21:34:00

We discuss the findings of latest research from strategic communications firm FD that analyses how consumers view brands that are mentioned in the news

How should PR professionals use Facebook

08 Jun 2011 12:42:00

With more than 600 million active users, Facebook is THE social network site and PROs need take advantage of its power both professionally and personally

PR shouldn’t tell lies says Howard Robinson, director of PR agency Quay West Communications

08 Jun 2011 12:16:00

Media manipulation tactics such as creating false networking profiles to push negative news down the Google rankings are not good for anyone claims Howard Robinson, director of PR agency Quay West Communications

The British secret services are top notch says Andy Barr, head of 10Yetis PR, but he thinks Simon Cowell has been bad this week

08 Jun 2011 11:54:00

MI6 rather surprisingly win the Good PR of the Week Award - not sure that's what they are there for is it? And as for Simon Cowell - don't mess with Cheryl

Belt tightening continues for most consumers, so this needs to be considered by PROs when pitching their stories, says YouGov’s Michael Nardis

06 Jun 2011 10:48:00

Michael Nardis, head of research firm YouGov Investment Products, discusses the implications of latest findings of low consumer confidence on how PROs pitch to the media

Top tips for recovering from nightmare journalist briefings

03 Jun 2011 10:30:00

Sometimes briefing journalists can be a nightmare. Here are Hacked Off’s tips for recovering after a briefing has gone horribly wrong

Simon Johnson, product manager of gay personals website Gaydar.co.uk talks us through his day

03 Jun 2011 10:15:00

He rises at dawn, exercises a lot and eats healthy food, which may explain why Simon Johnson, product manager of Gaydar.co.uk, has so much energy

SexyMP.co.uk scores the best PR accolade, while it’s a big miss for FIFA

02 Jun 2011 16:01:00

Which MP does it for you? SexyMP.co.uk scores the best PR accolade, while it’s a big miss for FIFA

How should PROs handle media leaks?

02 Jun 2011 15:28:00

If you want to keep something quiet, perhaps taking out a super injunction is not such a great idea. Here are some tips on keeping bad news quiet and dealing with unwanted leaks

How to increase the diversity of people working in PR

31 May 2011 20:18:00

The latest CIPR TV looks at the issue of diversity in PR

Obama wins over UK media

27 May 2011 11:07:00

Analysis of online coverage of the state visit of president Barack Obama (or should that be O’Bama?) shows the UK appears to be more on the president’s side than the US

Laughing Cow and Marmite score, but it’s a penalty for Giggs

25 May 2011 21:23:00

When it comes to the best PR, Rich Leigh takes a fancy to Laughing Cow cheese and Marmite, but he turns his nose up to a certain footballer’s indiscretions

Why Kate and William's PR team may need to use the law to protect them, according to Phil Hall

25 May 2011 14:50:00

Why Phil Hall, chairman of PHA Media, believes the PR team for the Kate Middleton and Prince William will have to use the law to protect them from the press

Boast, exaggerate and lie!

25 May 2011 14:36:00

You don’t have to be talented to land a great job, you just have to do a great interview. Hacked Off tells you how

Is the ability to sell the most important skill in PR?

25 May 2011 12:10:00

Are sales skills underrated in PR? When so much of the job involves pitching, surely they are a must? It seems not everyone thinks so

An analysis of the comms lessons of the Burson Marsteller/Facebook/Google triangle features in this weeks Hobson and Holtz FIR Report

25 May 2011 10:47:00

Show 600 of the Hobson and Holtz Report

What do you do when the media gets it wrong? David Stoch, from Meerkat PR, offers seven tips for dealing with errors

25 May 2011 09:51:00

David Stoch, of Meerkat PR on how to respond when the media make a mistake

Ten Things That Annoy Hacked Off Flack

23 May 2011 16:10:00

Sometimes it’s stupid little things that can put you off a person. Hacked Off lists a few prejudices he should be ashamed of

How to land a job in PR and then keep your career on track, by PR firm Bell Pottinger’s chairman David Wilson

18 May 2011 16:13:00

David Wilson, chairman of PR firm Bell Pottinger, offers a 12-step plan for getting started in PR and improving your prospects

Consumers turn to YouTube for fun and music

18 May 2011 16:07:00

Three quarters of adults online now visit YouTube, claims latest PRmoment research, and if you want to get their attention, post funny clips

It's good PR for Lady Gaga and Metro International but bad PR for Blackberry's new Playbook

18 May 2011 16:00:00

Rich Leigh goes GaGa for Metro International’s and Ford’s latest PR stunts, but is not so mad about the PlayBook’s or the Telegraph’s efforts

Stacey Torman PR Director for Avaya talks us through her day

18 May 2011 10:24:00

Stacey Torman, PR director for Avaya, is a big believer in flexible working as she is convinced it increases staff production and satisfaction

Is there a secret art to selling in?

18 May 2011 09:47:00

The art of persuading journalists to run with your story doesn’t require magical powers – unless you don‘t have a good story to tell. PR experts offer top tips for selling in

Hacked Off Flack on 8 signs that you've had enough PR

11 May 2011 15:15:00

If you do anything for long enough, it can lose its appeal. Hacked Off lists signs that suggest it’s time to move out of PR

Map out your PR career says Angela Casey, MD Porter Novelli, Edinburgh

11 May 2011 14:57:00

If you want to get ahead in PR, you need to know where you are heading. Angela Casey, MD of Porter Novelli, Edinburgh, gives a few pointers for mapping out your career

Digital agencies look set to attract most client support

11 May 2011 14:54:00

Digital marketing is set to take the largest chunk of future marketing budgets according to latest findings from business information company Pearlfinders

If you deserve a raise then ask for it!

11 May 2011 14:14:00

It’s been a tough time in the PR industry so many have been happy just to hold on to their jobs. However, pay freezes are starting to thaw, so is now a good time to ask for a rise?

Rich Leigh is not strapped for ideas for this week’s good PR thanks to the Sensis sheath, and finds that when it comes to bad PR, McVities takes the biscuit

11 May 2011 12:37:00

Rich Leigh is not strapped for ideas for this week’s good PR thanks to the Sensis sheath

Not enough PROs can produce good copy says Mary McGarrie, PRO at VisitScotland

11 May 2011 09:58:00

Not enough PROs can produce good copy says Mary McGarrie, PRO at VisitScotland, so it is up to those hiring to make sure that writing skills are a priority

What not to wear. Hacked Off gives some tips for dressing appropriately at work

09 May 2011 11:37:00

For PR people everywhere, deciding what to wear to work can be a minefield. So here is Hacked Off's guide of what to wear and what to avoid

Brian Merron, director at media evaluation firm Kantar Media, analyses UK media coverage of Kate Middleton in the six years prior to the Royal Wedding. He explains his findings to PRmoment

09 May 2011 10:22:00

When it comes to media coverage, Kate Middleton is queen says Brian Merron, director at Kantar Media

It’s time for PR to get over its inferiority complex and for clients to stop sticking outdated labels on the agencies they use, says Marshall Manson, director of digital, at Edelman

09 May 2011 10:17:00

Giving marketing sectors labels diminishes their power says Marshall Manson, director of digital, EMEA at Edelman

Mike Petrook, head of communications at the Chartered Management Institute talks us through his day

05 May 2011 11:21:00

As there is never a shortage of bad management stories, Mike Petrook, head of communications at the Chartered Management Institute, is often in demand for his professional opinion

Vodafone rings Rich Leigh’s bell this week, but Sony’s lack of security sounds alarm bells

04 May 2011 23:26:00

Vodafone and Farmville come up smelling of roses, but Sony’s hacking scandal is a stinker

How to use Twitter

04 May 2011 23:17:00

Here are 12 top tips from industry experts about using Twitter to help you network, liaise with journalists and raise your own profile

Fan pages increase loyalty but can be time consuming, says Duncan Southgate, global brand director for digital at research firm Millward Brown

02 May 2011 11:21:00

How valuable are social network fans to your brand? Duncan Southgate, global brand director for digital at research firm Millward Brown, analyses the value of facebook fans

When are you too old to work in PR? Asks Hacked Off Flack

02 May 2011 10:18:00

You might need to work to 65 to get your state pension but when are you past your prime in PR? Asks Hacked Off Flack

If you want to see how social media should be used check out the NBA, says Adam Vincenzini from Paratus Communications

27 Apr 2011 21:46:00

The National Basketball Association (NBA) seems to be a step ahead of most brands when it comes to social media innovation. Adam Vincenzini, at Paratus Communications, explains the lessons it offers about success online

Andy Green discusses why Eddie Stobart’s brand shines brighter than its competitors

27 Apr 2011 11:33:00

Eddie Stobart, who built up the iconic lorry empire and ran it for more than 30 years, has a plenty to teach brands about managing a reputation

How PR can work with other marketing disciplines?

26 Apr 2011 11:35:00

Which marketing disciplines are easiest to work alongside? How can you avoid fights over campaign messages?

Hats off to T-Mobile for its Royal Wedding stunt, but someone needs to put their foot down at the MoD

26 Apr 2011 11:27:00

It’s not the real royal wedding that has got Rich Leigh excited, but the sound of East 17 in a spoof T-mobile royal wedding video

There may be no obvious replacement for AVEs, but that is not a problem, says David Rockland, CEO of Ketchum Pleon Change

15 Apr 2011 12:07:00

In search of a silver bullet to replace AVEs? David Rockland, CEO from Ketchum Pleon Change, says that your search is a waste of energy. The answer to measuring PR has been around for a long time and Rockland provides useful hints for accurate evaluation

What are the worst jobs in the world?

15 Apr 2011 11:46:00

PR might not be the most worthy profession in the world, but it could be worse. Hacked Off lists other jobs that really are the pits

Lib Dems now as unpopular in the media as Labour and the Conservatives

15 Apr 2011 11:03:00

A week may be a long time in politics, but the coalition has managed to survive for almost a year, but at what cost to the Liberal Democrats‘ popularity? PRmoment compares news coverage of the three major political parties before and after the coalition

Rachel Cavers, media officer at motorsport team M-Sport, talks us through one of her days working at the FIA World Rally Championship

13 Apr 2011 16:24:00

So what’s it like working in the busy world of motorsport? Rachel Cavers, media officer at motorsport team M-Sport, talks us through one of her days working at the FIA World Rally Championship season-opener, Rally Sweden

What are the biggest time wasters in PR?

13 Apr 2011 09:58:00

In this economic climate, you need to maximise your profits and minimise your costs. So what’s the biggest waste of money and time in PR?

Women stripped and in strips, who can complain? But it's not good news for News of the World

12 Apr 2011 21:42:00

Women in tights and women in football socks win Rich Leigh’s award for Good PR this week while the News of the World hacks him off

Social media analytics - what works and what doesn't

11 Apr 2011 14:14:00

With Emily Dent of NMIncite and Connie Bensen from Alterian

Why you should send your press release in the morning (but not on the hour)

11 Apr 2011 11:15:00

When should you launch a press release if you want it to stand out? RealWire analysed 50,000 press releases and found the peak times to avoid

Never mind the answer, what’s the right question? Frank PR’s Graham Goodkind gives his recipe for coming up with brilliant ideas

11 Apr 2011 11:06:00

A creative brainstorm does not require a big bowl of sweets and a killer flipchart says Graham Goodkind, founder of Frank PR

Please turn off your phone. Thank you!

11 Apr 2011 10:57:00

Some people have no manners, but you’d think PR people would know better. Hacked Off lists rude behaviour you should never be guilty of

Cheers to Marmite, Vaseline, Air New Zealand and Google, but boos to GoDaddy and Rangers

07 Apr 2011 17:11:00

Rich Leigh can take a joke, so he loves this year’s crop of April Fools’ stunts. But he doesn’t take kindly to animal cruelty, so despairs of GoDaddy CEO’s elephantine blunder

Independent PR consultant Claire Thompson poses the SEO challenge

06 Apr 2011 13:19:00

Every PR activity has an SEO implication so it’s time PROs change the way they think about search engine optimisation, claims PR consultant Claire Thompson

How to find the perfect vacancy and then become the perfect candidate

06 Apr 2011 12:23:00

Whether you’re looking to move up in PR or break into the industry, here is advice from PR experts to help you land a dream job, from finding the ideal position to getting selected

This weeks Hobson and Holtz Report features an interview with Azeem Azhar, founder of Peer Index

04 Apr 2011 18:37:00

See issue #593 of the Hobson and Holtz report

Dare to think differently says Weber Shandwick’s Stuart Lambert

04 Apr 2011 17:50:00

PR professionals are too controlling of campaigns and could learn from other marketing professionals, says Stuart Lambert, head of consumer technology at Weber Shandwick

The top 10 global brands for value

04 Apr 2011 16:25:00

According to latest findings from research firm Millward Brown, Amazon tops the chart as a loved brand that consumers also believe offers value

How to get away with working from home

04 Apr 2011 16:12:00

Hacked Off gives top tips for appearing very busy when working from home

Radiohead’s foray into publishing hits the right note, but a certain author strikes the wrong chord

30 Mar 2011 10:34:00

Rich Leigh sounds off about the great publicity created by band Radiohead, but doesn’t rate a novel approach to silencing critics made by a author Jacqueline Howett

Online media and social media have transformed PR, so what has public relations become?

30 Mar 2011 10:16:00

Social media and online content have revolutionised public relations. But how much really has changed? We define the new PR

Alex MacLaverty, MD for technology at Hotwire, gets more done in the morning

30 Mar 2011 10:01:00

The Today programme must win the vote as the favourite radio show for PROs, and Alex MacLaverty, managing director for technology at PR agency Hotwire, likes to start listening early

How to measure the effectiveness of your public relations conference highlights video

29 Mar 2011 16:52:00

View the highlights of our PR and ROI conference

The basics of PR are important for a social media campaign, says Gerard Corbett Chair-Elect for the PRSA

28 Mar 2011 10:50:00

Five golden communication rules you must follow, whether you are composing a press release or a Tweet, from Gerard Corbett, chair-elect of the Public Relations Society of America (PRSA)

Boards should be small and include more women and independent directors says Eversheds Chairman John Heaps

28 Mar 2011 10:20:00

Who should be on the board? Eversheds' research into the composition of management boards of top businesses highlights the ideal make up of boardrooms of successful firms.

What winds you up in your office?

28 Mar 2011 10:07:00

What do you argue about at work? Here are ten subjects that could make you mad says Hacked Off Flack

Phil Hall, chairman at PHA Media, says he doesn’t envy Number Ten’s press office

24 Mar 2011 12:42:00

Discussing the war in Libya, PHA Media’s chairman Phil Hall wonders who is going to win the battle for hearts and minds

Wetsuit brands use some bear cheek to get great publicity on eBay, but Apple outrages with its “gay cure” app

24 Mar 2011 11:49:00

How a wetsuit listing on eBay creates great publicity for many brands, while Apple gets lambasted for failing to drop a “gay cure” app

A PR professional's guide to using Facebook

24 Mar 2011 11:19:00

There is no question that Facebook is a brilliant tool for PROs, but there are some pitfalls you need to avoid, whether you are using it personally, or to build a brand

Brian Solis at Dell B2B Social Media Huddle on the Hobson and Holt Report

21 Mar 2011 17:36:00

This week Neville Hobson and Shel Holts interview Brian Solis in their 1 hour radio show

It’s time for PR to take centre stage, says Lee Nugent, MD of PR agency Nelson Bostock

21 Mar 2011 11:04:00

If PR is seen as a poor relation to other marketing disciplines, whose fault is that? Nelson Bostock’s MD Lee Nugent calls for PROs to stand up and take control of integrated campaigns

Hacked Off Flack's tips on how to keep your PR audience awake

21 Mar 2011 10:21:00

Hacked Off has sat through some brilliant presentations and some awful ones. Here are eight top tips for keeping your audience awake

Tesco may have the largest market share, but Waitrose has the best online reputation according to latest research

21 Mar 2011 10:05:00

PR and digital agency Kaizo’s latest research into brands’ online reputations, shows that Waitrose wins hearts while Tesco is the supermarket consumers love to hate.

Manuel Zebeida, CEO of media monitoring service Press Index, describes his day in Paris

17 Mar 2011 13:18:00

Press Index’s CEO Manuel Zebeida is focused on keeping balance in his life despite a heavy workload

This week’s halo is worn by Lynx for its heavenly stunts, but Microsoft and Burger King chiefs fail to impress

17 Mar 2011 11:43:00

Something smells good about Lynx’s ambush marketing, while Microsoft Bings’s Tweet is a bit of a stinker. Rich Leigh casts a critical eye over latest PR efforts

If you want to motivate your employees, make sure everyone gets along (and offer great coffee and toast)

17 Mar 2011 11:15:00

What really makes a company a great place to work in PR? We ask PROs what helps them to leap out of bed on a Monday morning

Listen to Neville Hobson on this weeks FIR radio show for PR and communications professionals

14 Mar 2011 20:05:00

Hear interviews with Jackie Mitchell and David Ferribee on the future of internal comms

Five reasons why PR people and the accounts department will never get on

14 Mar 2011 18:30:00

We might love what we do, but it’s the money that counts, so payroll is vital. But can PR people and accounts people ever get on?

B2B PR practitioners need to raise their game to meet the new demands of online B2B magazines, says Bob Dearsley, chairman of ITPR

13 Mar 2011 22:32:00

Bob Dearsley, chairman of ITPR, warns the PR industry that it will have to up its game to ensure that all material provided to the media is worthy of the readers’ paywall fees

How to connect with the youth of today

13 Mar 2011 20:49:00

Gaby Jesson, joint MD at agency Radiator PR, offers five tips for connecting to young people, based on latest research into youth trends

Disney’s house-lifting stunt blows Rich Leigh away this week, but he’s royally unimpressed by the Government’s response to latest Prince Andrew headlines

09 Mar 2011 17:07:00

Disney goes to great heights this week, breaking records to get uplifting PR. Meanwhile, the Government can’t seem to make up its mind what it thinks about Prince Andrew

The Hobson and Holtz Report discusses the FT's efforts with apps for the iPhone, iPad and, most recently, Android platforms

09 Mar 2011 11:48:00

PRmoment.fm - listen to our radio show on the week in technology and PR

Who needs a professional qualification in PR? Maybe you! Leeds Metropolitan’s Richard Bailey explains why

09 Mar 2011 10:17:00

Are professional qualifications worth the effort? Richard Bailey, senior lecturer in PR at Leeds Metropolitan University, explains why a little learning can take you a long way in PR

By copying press releases word for word are “churnalists” destroying the authority of news?

09 Mar 2011 09:48:00

If the media are copying and pasting press releases more than ever before, is this necessarily a bad thing? We debate whether “churnalism” is poisoning the media it feeds

Is your Twitter or Facebook profile the real you? Asks Hacked Off Flack

05 Mar 2011 15:20:00

Do your Tweets and Facebook updates portray the real you? Take Hacked Off’s test to find out ...

It‘s time for PR to change says Bieneosa Ebite, chair of Ignite, the organisation that promotes the benefits of cultural diversity in PR

05 Mar 2011 15:07:00

It’s not enough to talk about diversity policies, it is important to translate policy into action. Bieneosa Ebite, chair of Ignite, discusses how to burst PR’s demographic bubble

Social Media follows traditional media says Manuel Zebeida, spokesman for Press Index and developer of Pickanews

05 Mar 2011 14:32:00

The latest study from Pickanews shows that traditional media still dictate the news agenda, despite the power of social media

Neil Chapman, who worked in the crisis demand centre at BP during the Deepwater Horizon disaster, on the use of social media in crisis communications

04 Mar 2011 14:40:00

Inside BPs Deepwater Horizon crisis team

How to manage your PR workload

02 Mar 2011 14:29:00

Is your BlackBerry always on and your mind often pre-occupied with work? PR experts give advice on how to manage a heavy workload and still succeed in relaxing at home

This week Rich Leigh is milking the Icecreamists Baby Gaga ice cream story while he goes gunning for Ashley Cole

02 Mar 2011 14:00:00

This week Rich Leigh is milking the Icecreamists Baby Gaga ice cream story while he goes gunning for Ashley Cole

Universities UK's Senior Campaigner Ian Morton talks us through his day

02 Mar 2011 10:16:00

Ian Morton, senior campaigner at Universities UK, is currently working on developing plans for Universities Week in June, while the recent fees debates are also keeping him busy

Consumers read an average of seven news stories a day and are more news hungry during a recession

28 Feb 2011 20:49:00

The recession has encouraged consumers to watch twice as much news during the working week than before, and they now prefer more "serious" news claims latest FD research

How to pass the PR buck according to Hacked Off Flack

28 Feb 2011 17:43:00

We all make mistakes, but it’s only a disaster if you get the blame for it. Here are Hacked Off Flack's 4 rules of how to avoid getting the blame

It’s important for Deloitte to Tweet says Laura Parsons, PR manager

24 Feb 2011 11:21:00

It’s important that top accountancy firms are well connected, and that means using social networks. Laura Parsons, PR manager at Deloitte, describes how they used Twitter to publicise its global predictions research

We are a communications industry that can’t communicate, says Robin England from Brand Advocate

24 Feb 2011 11:05:00

"We need to talk" says Robin England, from Brand Advocate, in an attempt to improve the relationship between PR firms and other communications agencies

How can we get more women in PR's top jobs?

24 Feb 2011 10:54:00

Around two thirds of PROs are women, yet they are less likely than men to hold down senior management or director-level jobs. How can the PR industry encourage women to aim for the top?

IBM impresses with its PR as much as its programming, Foursquare brings HISTORY to life, but the earthquake in Christchurch caught Expedia napping

24 Feb 2011 10:04:00

This week Rich Leigh awards the top PR prize to IBM for finding a way to make computing a talking point

The typical PR professional

21 Feb 2011 17:31:00

Complete Hacked Off Flack's checklist of a typical PR professional

The PR/intern debate isn't about money says Stephen Waddington, MD of Speed

21 Feb 2011 11:37:00

Work placement schemes wouldn’t be needed if there was a proper route into the industry says Stephen Waddington, MD of Speed Communications

Fifty percent of British consumers watch the BBC for their news and most people watch the news in the evening

16 Feb 2011 15:05:00

Most British consumers turn to the BBC for their news claims latest PRmoment research, and peak news viewing time is the evening

Top Copy Writing Tips for PR Professionals

16 Feb 2011 14:48:00

Here are top tips for getting your writing noticed, whether it’s online or on the page

This week, the good guy is Will Carling, but the Conservative Party's interns policy fails to impress

16 Feb 2011 14:14:00

Will Carling appears to tackle the theft of his iPad while making himself and Apple look good. Rich Leigh applauds the tale. He isn’t so impressed by the Conservative Party

Ann Bissell, from Midas Public Relations, is swept off her feet

16 Feb 2011 11:25:00

As Mills and Boon is famous for romance, the run-up to Valentine‘s Day is hectic for Ann Bissell from Midas Public Relations

Follow up your social networking with face-to-face contact says Angela Casey, MD of Porter Novelli

15 Feb 2011 10:52:00

Virtual relationships are useful, but meeting people in the real world is what connects you and develops relationships says Porter Novelli's MD Angela Casey

Do some journalists think PROs are stupid?

14 Feb 2011 19:48:00

Do journalists think that PR people are stupid? Sometimes we might even be useful says Hacked Off Flack

The new Gnomeo and Juliet film wins our Good PR of the Week and Kenneth Cole gets the Bad PR accolade

10 Feb 2011 12:09:00

Thousands of gnomes might bring a smile to your face, but being light-hearted about the unrest in Egypt just ain't clever. Rich Leigh rounds up the best and worst PR efforts this week

Are the days of great headlines numbered asks Liz Cartwright, MD of Cartwright Communications

10 Feb 2011 11:03:00

Are the days of the great headline numbered? Liz Cartwright, MD of Cartwright Communications, says that newspaper standards will fall if there are no sub editors

The media went football crazy on the final day of the transfer window, with Fernando Torres scoring the most mentions while Andy Carroll landed the most negative coverage

10 Feb 2011 10:56:00

You think it’s all over and then PRmoment commissions research comparing coverage of Fernando Torres, Andy Carroll and Luis Suarez in the the transfer window. Find out who scored the most mentions

PR Jargon Buster - The 12 most hated PR phrases

10 Feb 2011 10:46:00

The PR Jargon Buster - here are PRmoment.com's 12 most annoying PR phrases

Unions must update the way they communicate says Bell Pottinger’s chairman David Wilson

06 Feb 2011 22:05:00

Do our union leaders need to change if they are to win public perception? Asks David Wilson, chairman of Bell Pottinger Public Relations

Tottenham receive more negative coverage over its Olympic Stadium bid than West Ham

06 Feb 2011 21:41:00

Online coverage favours West Ham’s plans for the Olympic Stadium according to online research conducted by Echo Sonar

Four alternative careers for PROs

06 Feb 2011 21:39:00

Four alternative careers for PR professionals. If you can think of any better options, please let Hacked Off know …

Kate Rosser, press officer at the Museum of London talks us through her PR day

02 Feb 2011 18:53:00

Preparing for the opening of an exhibition about pirates, launching a new app and sorting out photoshoots are all in a day’s work for The Museum of London’s Kate Rosser

Seven key characteristics of the perfect PR team

02 Feb 2011 18:27:00

What makes up the perfect PR team? Experts agree on seven key attributes you need to create winning campaigns

Barbie gets the good PR of the week award but it's a #fail for TripAdvisor

02 Feb 2011 17:57:00

Find out why Rich Leigh is a Barbie boy this week, but thinks that TripAdvisor is in a PR hole

The role of public relations in David Cameron's big society with CIPR CEO Jane Wilson and Bell Pottingers Clare Carter

02 Feb 2011 16:50:00

Jane Wilson and Clare Carter discuss the role of PR in The Big Society

The US and the UK must maintain professional standards when using new technologies says PRSA’s chief exec Rosanna Fiske

01 Feb 2011 09:39:00

Rosanna Fiske, chief exec of the PRSA discusses how the latest OFT ruling compares with US legislation known as the “FTC blogger rules”

How to Establish Good Media Relations

31 Jan 2011 11:29:00

A basic level training course for PR professionals on how to develop good media relations

Press releases aren't dying, they're evolving says Cision UK's research

30 Jan 2011 21:11:00

Press releases aren't dying, they're evolving. Latest research by Cision UK underlines how today's journalists still rely on releases, in particular, social media releases

Quirky offices full of pinball machines and interactive art don’t inspire Hacked Off Flack

30 Jan 2011 21:00:00

Do wild and wacky PR offices full of pinball machines and interactive art inspire creativity? Asks Hacked Off Flack

How to be cool. Andy Barker, director at Engage Research,asks what makes a brand cool

26 Jan 2011 16:13:00

Brands and their agencies are constantly chasing “cool” status in the eyes of their consumers. Andy Barker of consumer insight consultancy Engage Research asks, what makes something cool and something definitely not cool?

Andy Gray and Richard Keys get this weeks Bad PR award

26 Jan 2011 15:40:00

When it comes to this week’s PR, Rich Leigh rounds up the good, the bad and the ugly (in a non sexist way, of course!)

Why do PR professionals still prioritise print coverage over online?

26 Jan 2011 14:49:00

There are many pluses to having content online, from measurability to the fact that comment can last for years, yet still many clients like to see their names on a printed page.

The highlights of our Social Media Beyond Borders Conference

26 Jan 2011 12:49:00

Hear top communicators discuss the international use of social media for brands

How can brands cost effectively monitor the social media space?

23 Jan 2011 19:49:00

Bad news spreads like wildfire online. Philip Lynch, evaluation director at Kantar Media Intelligence, discusses how to be in on the conversation before it gets out of hand

Why kids kill your PR career

23 Jan 2011 18:39:00

If you’re a parent perhaps you shouldn’t work in PR. Hacked Off considers whether having kids will finish off your chances of promotion

Hill and Knowlton's Richard Millar on why consumers hold the key for 2011

23 Jan 2011 08:00:00

Richard Millar says business's must listen to gain advocacy in 2011

Robert Minton-Taylor descibes his day as a global media relations manager at Wallenius Wilhelmsen

20 Jan 2011 15:22:00

Robert Minton-Taylor describes a typical day working at Wallenius Wilhelmsen Logistics where he was the company’s global media relations manager

News is more important to consumers during a recession

20 Jan 2011 12:56:00

The recession has changed how people consume the news, claims FD. We show the types of news stories that most appeal to today’s UK consumers

Will AVEs ever die?

20 Jan 2011 12:01:00

All PROs agree that AVEs are outdated. So why are they still being used? We discuss more precise ways to prove the effectiveness of PR

Why being rude is cool

20 Jan 2011 11:19:00

When PR is good it's fantastic, when it's bad it can be awful. Rich Leigh begins a regular column analysing what has worked and what hasn't

The role of UKPAC and legislation in UK lobbying and public affairs

19 Jan 2011 11:28:00

UKPAC's Elizabeth France and the CIPR's Keith Johnston on regulation for public affairs

Bell Pottinger Business & Brand managing director Kevin Read speculates whether the OFT ruling means the end of the paid-for expert commentator

17 Jan 2011 10:47:00

The Office of Fair Trading ruling on declaring paid-for Twitter and blog comments will significantly disrupt the PR industry, says Kevin Read, MD of Bell Pottinger Business & Brand

James Barisic, from Social:haus, discusses how he campaigned against toy retailer Hamleys from using live animals in its stores

17 Jan 2011 10:30:00

James Barisic, digital strategist at consultancy Social:haus, describes a campaign that discouraged toy retailer Hamleys from using live penguins and reindeers in its stores before Christmas

Hacked Off Lists the most annoying office habits

16 Jan 2011 22:50:00

Sometimes colleagues drive you mad. Hacked Off lists the most annoying things people do in the office

If you want to succeed, hold on to your clients. PR lecturer Dr Bill Nichols explains how

13 Jan 2011 11:30:00

Annual client disloyalty costs UK PR agencies at least £340 million reckons Dr Bill Nichols, PR course leader at Bucks New University. He offers five steps for increasing client loyalty

Why Journalists love to Tweet

13 Jan 2011 11:10:00

Who are the top UK journalists on Twitter? We analyse the value of Twitter to journalists, and list the top 12 British journalists on Twitter as compiled by PeerIndex

What do clients want from their PR agencies?

12 Jan 2011 17:59:00

Do clients want agencies to wow them with creative ideas, or just provide fantastic results for little cost? Clients list key attributes they value in their agencies

How to get ahead in PR

08 Jan 2011 23:09:00

Hacked Off analyses what it takes to get ahead in PR, and highlights three must-have personality traits

How pictures spoke volumes and raised $1.5m for breast cancer charities

08 Jan 2011 22:58:00

Samsung Electronics Europe invited those affected by breast cancer to submit photos to create a modern artwork inspired by Botticelli’s Birth of Venus, to help raise funds for European breast cancer charities

As each social network has its own appeal, it is key to use each one appropriately

05 Jan 2011 14:38:00

Facebook may be the most popular social network, but consumers are more likely to make a purchase following an advert on Twitter or LinkedIn, claims research commissioned by PRmoment

Now even governments feel the heat, says Crisis Solutions media consultant Jim Preen, discussing the repercussions of WikiLeaks disclosures

05 Jan 2011 11:52:00

The internet allows us to share information like never before, but as the WikiLeaks disclosures demonstrate, sometimes it is better to keep quiet. Jim Preen, media consultant at Crisis Solutions, discusses how to protect client confidentiality

Emma Wrafter from the British Safety Council talks us through her day

05 Jan 2011 11:46:00

Every 40 minutes a young person is seriously injured in the work place, but Emma Wrafter, PR manager at the British Safety Council, is working hard to change that statistic

Why advertising should no longer lead integrated campaigns

05 Jan 2011 11:27:00

Too often PR is brought into integrated campaigns too late, while advertising is given the starring role. Industry chiefs discuss why this approach is outdated

Virgin Media Business’s Sara Doggett gives advice on using social networks

03 Jan 2011 14:08:00

How can you promote and protect your brand on social networks? Sara Doggett, from Virgin Media Business, says that getting involved is key

Harnessing the power of cyclists

17 Dec 2010 10:51:00

How PR agency Brazil publicised Honda's sponsorship of Britain's premier cycling race to drive business to dealerships

Life doesn’t have to be a pitch!

17 Dec 2010 10:34:00

If you want to waste your life, then working on a pitch that you are unlikely to win is a good place to start, says Hacked Off

Why Facebook is more important for PROs than Twitter or Linkedin

16 Dec 2010 11:28:00

Latest research commissioned by PRmoment shows that around two-thirds of adults use Facebook, over five times more than use Twitter and LinkedIn

Tips for using social media to engage employees by Gail Franks, MD of Summersault Communications

16 Dec 2010 11:09:00

If you want to communicate well with everyone in your business, get blogging, says Summersault Communications MD Gail Franks

2011 will see PR return to being all about the idea

16 Dec 2010 11:04:00

PR will be about the best ideas in 2011 and less about finding the right channel

Helping PR executives to manage their clients' reputation

14 Dec 2010 14:24:00

This course focuses on helping PROs identifying the risks to your client's reputation and how to protect their reputation when it comes under threat.

Getting to grips with grammar

14 Dec 2010 12:44:00

A basic level refresher course for PR professionals on getting to grips with grammar

Running Political Campaigns

14 Dec 2010 12:40:00

A basic level course in political campaign management for PR and Public Affairs professionals

Writing skills for PR professionals

14 Dec 2010 12:36:41

A basic level online course to improve PR professionals' writing skills

The Digital Landscape for PR

14 Dec 2010 12:28:00

How the digital and social media has changed the skill set required for PROs

PR and Brands

14 Dec 2010 11:56:00

Intermediate level course on how to see PR from the client's and brands point of view

How to create an effective podcast

14 Dec 2010 11:53:00

A basic level course on how PROs can create an effective podcast

Digital Landscape for PR

14 Dec 2010 11:44:00

A basic online course on Digital Landscape for PR

PR Law Standards & Ethics

14 Dec 2010 11:25:00

An intermediate online course in PR Law Standards and Ethics

Pitching to Win New Business

14 Dec 2010 11:22:00

An online course on how to win PR new business through pitches

Web tools for PR professionals

14 Dec 2010 11:19:00

An online training course teaching you the benefits of using web tools in PR

Crisis PR In A Digital World

14 Dec 2010 11:16:00

An online course on Crisis PR in a Digital world for public relations professionals

Social Media Etiquette

14 Dec 2010 11:07:00

An intermediate online training course on social media etiquette for public relations professionals

Writing in a digital world

14 Dec 2010 11:05:00

An online course on writing in a digital world

Understanding Finance

14 Dec 2010 10:54:00

An online course on understanding finance

How PR professionals can create an effective blog

14 Dec 2010 10:50:00

An online course teaching pr professionals how to create an effective blog

How to Grow from a Junior to a Senior Consultant

14 Dec 2010 10:43:00

An interactive online course teaching you how to develop skills and personal qualities to help you progress up the PR ladder

How to manage your time and workload more effectively

14 Dec 2010 10:18:00

An online course in managing your time and workload more effectively

Why Meltwater and the PRCA challenge the NLA

13 Dec 2010 22:19:00

The High Court ruling in The NLA v Meltwater case has far-reaching legal implications for PR. Meltwater's Lawyer Ben Allgrove explains

Introduction to Public Affairs

10 Dec 2010 17:33:00

An online training course on the insight into Public Affairs.

Creating a Virtual Press Office

10 Dec 2010 17:06:00

An online training course on how to manage and create Virtual Press Offices.

Running Political Campaigns

10 Dec 2010 16:36:00

An online training course on how to manage and run successful political campaigns.

Getting to grips with grammar

10 Dec 2010 16:27:00

An online training course on how to get to grips with grammar.

An Introduction to Public Affairs

10 Dec 2010 16:07:00

An online training course looking at an introduction to Public Affairs.

Reasons why you should join a trade organisation

10 Dec 2010 16:07:00

Is it worth PR professionals joining a trade association? PRmoment outlines the benefits of joining the PRCA

How to choose a PR agency

10 Dec 2010 16:07:00

Take the 'chance' factor out of your PR pitch process by using our free Find a PR Agency Service

Crisis Management

10 Dec 2010 15:59:00

An online training course on crisis managment within PR.

Measuring and Evaluating PR

10 Dec 2010 15:43:00

An online training course on how to measure and evaluate PR.

Writing Skills for PR Professionals

10 Dec 2010 15:25:00

An online training course on writing skills for PR Professionals.

Introduction to listening to Social Media

10 Dec 2010 15:12:00

An online training course looking at how to measure and evaluate social media and PR

Eat, drink and be miserable

10 Dec 2010 15:02:00

Forget about going on a diet and taking up exercise, Hacked Off Flack suggests new year resolutions that are worth making.

Growing up without growing old

10 Dec 2010 14:46:00

How agency Radiator PR helped Thomas Cook to reposition Club 18-30 and dispel negative media myths

A day in the life of Launch Group's Niki Wheeler

09 Dec 2010 16:24:00

Everything starts and finishes with a phone call at PR agency Launch Group says consultant director Niki Wheeler

Comparing social media student chatter to national news coverage during the recent demonstrations

09 Dec 2010 15:49:00

With students clashing with police in demonstrations against tuition fees, higher education has been in the headlines. We analyse coverage of the UKs top universities

How can PR people use LinkedIn

09 Dec 2010 15:31:00

It has 85 million members in over 200 countries, but what use is LinkedIn for PROs? We discuss how to make the most of your connections

What the High Court's ruling means for PR people

06 Dec 2010 13:32:00

A recent High Court ruling means that you now need a licence if you pay to receive media monitoring. You might not be happy about it, but what difference will it make to the way you work? David Pugh, MD of the NLA explains

Why involving employees pays off

06 Dec 2010 09:51:00

How PR and digital agency Kaizo encouraged employees of travel wholesaler Travelport to get involved in the business and make £2.5 million in cost savings

I’m doing great thanks!

06 Dec 2010 09:50:00

As far as Hacked Off is concerned, annual reviews are a complete waste of time

Not a bad word for Disney in November

02 Dec 2010 18:36:00

Disney got the best coverage last month, while Google maintained its top spot in PRmoment’s latest league table of brands dominating the media

In the digital age, the tightest grip is an open hand says Angie Moxham, MD of 3 Monkeys

02 Dec 2010 18:22:00

If you want to engage people online you must be honest and make sure your story is engaging says Angie Moxham, founder of 3 Monkeys

How do you encourage creativity in PR?

02 Dec 2010 18:16:00

Do you need a creative director to generate ideas? Agencies with creative leaders go head to head with those without, to decide which approach works best

The evaluation and measurement of PR

01 Dec 2010 16:16:00

AMECs Barry Leggetter tells us how the PR industry should evaluate its impact

Making sure Pentura’s content is king

29 Nov 2010 16:13:00

How Jargon Public Relations positioned IT security firm Pentura as the voice of expertise for the UK media to turn to first when discussing data safety

Bell Pottinger’s David Wilson discusses the future of press releases and asks if they have a future

26 Nov 2010 17:25:00

Have press releases had their day? David Wilson, chairman of Bell Pottinger Public Relations, debates whether they have a future

Why the world needs PR

26 Nov 2010 16:57:00

Everyone loves to knock PR, saying it’s a superficial profession full of shallow people. Fair enough but Hacked Off lists why the world needs you!

Making the world a better place

24 Nov 2010 21:17:00

If there’s a natural disaster, from earthquakes to floods, then Patricia Moreira Lima, head of PR at ActionAid UK, makes sure that help is quickly at hand

A nightmare before Christmas?

24 Nov 2010 20:55:00

Do you love the build up to the year end or is it well named as ‘The nightmare before Christmas‘? We ask PR directors whether they are full of seasonal joy or are plain exhausted

Measurement needs to be at the heart of PR

24 Nov 2010 20:09:00

We analyse how the PR industry is working towards improving its effectiveness measurements following last week’s AMEC conference

The world’s first guest-powered hotel

22 Nov 2010 10:42:00

How Hill & Knowlton raised awareness of the environmentally friendly Crown Plaza Copenhagen Towers, by encouraging guests to get on their bikes to generate electricity for the hotel

Why experience does not always come from power, by Clark Turner from UTalkMarketing.com

22 Nov 2010 10:21:00

Just because you are at the top, doesn’t mean you have knowledge and experience, especially in today’s online world, says UTalkMarketing.com’s editor Clark Turner

Hacked Off's guide to power networking

22 Nov 2010 09:56:00

Entertaining is a vital part of a PRO’s job, but how do you make sure you're not dull? Hacked Off suggests some topics to get the conversation flowing

Amanda Hassall, director of PR agency Six Degrees, discusses how to communicate to local markets, no matter where in the world they are

18 Nov 2010 14:12:00

It is easy to reach the world with today’s media, but speaking to individuals across the globe is a lot more complex. Amanda Hassell, director of PR agency Six Degrees, offers some advice

The Online and National Print Media often don’t agree on what makes the news

18 Nov 2010 12:11:00

Latest research shows that what makes headlines in the newspapers isn’t of great interest to online media

Key elements of a powerful presentation

18 Nov 2010 11:40:00

You have come up with a brilliant campaign, but how do you convince people to run with it?

Who’s the boss? Angela Casey, managing director of CM Porter Novelli, Edinburgh, talks about the value of the right job title

12 Nov 2010 10:31:00

What does your job title say about you? CM Porter Novelli’s managing director Angela Casey discusses the importance of finding the perfect description of your role

How Action Aid used PR to make their Yorkshire Means the World campaign a success

12 Nov 2010 10:25:00

When ActionAid decided to do its first regional campaign, it decided to start in the north of England. Here’s how it succeeded in recruiting Yorkshire sponsors to change children’s lives

Do women make good managers?

12 Nov 2010 10:20:00

Sometimes it’s hard to be a woman, but it can be harder being bossed around by one. Hacked Off puts women bosses into 3 categories

How to find those who have the most friends, and influence them

11 Nov 2010 12:37:00

We talk to Azeem Azhar, founder of PeerIndex, on how to locate those who have most online influence

Sean Williams, associate director at PR agency Brazil

11 Nov 2010 12:30:00

Sean Williams, associate director at PR agency Brazil, gives top tips for where to go for coffee and lunch in Soho while describing a typical, hectic day

How to find the perfect PR agency for your next campaign

10 Nov 2010 18:15:00

If you want to have the best PR agency, first you have to find it. Advice for clients on how to run a fair pitch process that ensures the right agency is appointed

Richard Millar, CEO, Hill & Knowlton UK on the role of PR in change management and internal communications

10 Nov 2010 17:00:00

Hear Hill & Knowltons Richard Millar on why he has re-structured his agency

Jane Wilson, CEO of the CIPR, reports on life beyond London

05 Nov 2010 12:30:00

There is life outside of London you know, and Jane Wilson, CIPR’s chief executive officer, tell us why it's important to take a regional perspective to PR

The index that ranks countries on their peacefulness

05 Nov 2010 11:51:00

More than one billion people found out which countries care about peace when Hill & Knowlton helped to launch the 2010 Global Peace Index for the Institute for Economics and Peace

Public affairs in the office

05 Nov 2010 10:03:00

Hacked Off is sick of ‘secret‘ office love affairs. If you really want to keep your private life private, follow these five tips

Social Media in B2B Communications Conference highlights

04 Nov 2010 09:15:00

The highlights of our Social Media in B2B Communications Conference

Statistics are worthless if the research behind them is poor quality says ICM Research director James Turner

03 Nov 2010 18:34:00

It is easy to get cheap and quick research statistics, but they may cost you dear in terms of your reputation says James Turner from ICM Research

How do PR people get through the day? Caffeine apparently!

03 Nov 2010 18:24:00

What gets you through your day? From that first coffee to a well-deserved glass of wine, we find out which pick-me-ups get PROs the most motivated

Do consumers like the fan pages of brands on Facebook?

03 Nov 2010 17:52:00

Around one third of Facebook users welcome brand fan pages claims latest research into attitudes to brands on social networks

Internal communication doesn’t always have to be a poor relation, says Bell Pottinger’s Liam FitzPatrick

02 Nov 2010 10:36:00

It can be frustrating when business leaders ignore the value of internal communications says Bell Pottinger's Liam FitzPatrick

How Gresham PR helped to change Central China Goldfield into GGG

29 Oct 2010 10:25:00

Sometimes events overtake us, and that’s what happened to mining firm Central China Goldfield after China bought its assets. Here‘s how Gresham PR helped the business transform itself into GGG

For God's sake, go home!

29 Oct 2010 09:43:00

Life is short enough without wasting most of it in the office. Someone's got to take a stand and go home early, and Hacked Off is the person to do it.

Hi-tech and Hi-spec win the media wars

28 Oct 2010 10:01:00

Google maintains its top spot in PRmoment’s latest league table of brands dominating the media, ahead of Microsoft and Apple

Never mind the size, what about the quality…

28 Oct 2010 09:48:00

Does one size suit all when it comes to a PR agency? We compare the services you receive from smaller versus larger firms

Pete Jacob, EMEA new business director at PR firm Weber Shandwick, thinks global and works local

28 Oct 2010 09:39:00

Reading Grazia and watching X-Factor are part of a good PRO’s job says Weber Shandwick’s EMEA new business director Pete Jacob

The CIPR presidents debate sees Rob Brown and Sally Sykes go head to head

26 Oct 2010 16:30:00

In a new format, the two candidates for the presidency of the CIPR goes head to head

PR and the Public Sector cuts: What can PR professionals do to fight their corner?

26 Oct 2010 12:30:00

On demand version now available

If you lose your PR job, could you retrain as a teacher? Kevin Moloney, a PR tutor at Bournemouth University, helps you to decide

21 Oct 2010 10:25:00

If your job is one of the casualties of the cuts, what should you do? PR teacher Kevin Moloney looks at moving into teaching as an option

Around half of agencies have lost public sector clients claims Daryl Willcox

21 Oct 2010 10:14:00

Government cuts mean that there are going to be hard times ahead for the PR industry says Daryl Willcox, chairman of Daryl Willcox Publishing

It’s quiet … but when is it too quiet?

21 Oct 2010 10:10:00

Do you need to create a buzz in your office? We discuss whether peace and quiet inspires great work, or whether too much silence stifles creativity and discourages PROs from picking up the phone

If you haven’t got anything good to say …

21 Oct 2010 10:00:00

As Halloween approaches, Hacked Off is haunted by memories of clients that were impossible to promote

Why you need to earn trust

21 Oct 2010 09:45:00

It’s not enough to talk about corporate social responsibility - you need to put your money where your mouth is

Robert Phillips, CEO Edelman UK on the future of PR and digital media

20 Oct 2010 17:00:00

Robert Phillips, UK CEO of Edelman on the future of PR

How The Pixel Project used PR to highlight the issue of violence against women

18 Oct 2010 10:13:00

How the volunteer-run PR agency Bright One helps the Pixel Project use social media and word of mouth to put a stop to violence against women across the globe

Good looking people make PR a better place

18 Oct 2010 09:27:00

There is one thing Hacked Off Flack likes about PR - the eye candy!

Don‘t let the media put you down, says PHA Media chairman Phil Hall

14 Oct 2010 15:21:00

Sometimes newspapers are determined to bad-mouth your client, and there’s simply nothing you can do about it. But that doesn’t mean you should keep quiet, says Phil Hall, chairman of PHA Media

Why it pays to be open about your business goals

14 Oct 2010 15:12:00

For a profitable business size matters, but not as much as your communication efforts. Latest study shows the importance of telling your customers about your company aims

Will we see more PROs become Chief Execs?

14 Oct 2010 14:52:00

Are you qualified to do anything better than work in PR? Or has PR become the perfect training ground for the CEOs of tomorrow? We discuss the options for those considering a change of direction

Julian Buttery, head of UK community relations at National Grid, powers up for a busy week

14 Oct 2010 14:38:00

Head of National Grid’s UK community relations, Julian Buttery thinks he has a great job, even on a Monday

'Getting the Best from Broadcast PR' free online conference

14 Oct 2010 08:30:00

How PR professionals can target TV, radio and online with broadcast content

PR must not be knee-jerk, says Caroline Cecil, chairman of CIPR Corporate and Financial Group

11 Oct 2010 10:24:00

When do you need to speak out and when should you hold your tongue? Asks Chairman of CIPR Corporate and Financial Group Caroline Cecil

Hacked Off Flack reckons Twitter is killing conversation

07 Oct 2010 11:55:00

Email and Twitter is responsible for PR departments becoming like libraries

For better coverage, the NHS should focus on success stories and research

07 Oct 2010 10:17:00

NHS dominates healthcare news with stories about cuts. Private healthcare providers are mentioned less often, but more favourably. We analyse medical sector coverage and look at how the NHS could improve its image

If you have more Twitter followers are you a better PR professional?

07 Oct 2010 09:29:00

Do you need thousands of followers on Twitter to get ahead in PR? We discuss the value of Twitter to your business, and to your career

Helping online vouchers to take off

05 Oct 2010 14:00:00

PR agency 10 Yetis helped MyVoucherCodes.co.uk become the largest site of its kind in the UK

It’s good to talk when things go wrong, says CEO of Crisis Solutions Dennis Flynn

05 Oct 2010 12:25:00

It may be a disaster, but don’t panic! Dennis Flynn, CEO at crisis management specialists Crisis Solutions, explains why it is important to stay calm and keep communicating, no matter what

Making premium coffee more accessible

04 Oct 2010 12:26:00

Now that we are a cafe society, we want good coffee everywhere. Here's how PR agency Lindsell Marketing helped to improve the quality of coffee in vending machines

Bell Pottinger Business & Brand’s Kevin Read discusses how B2B practitioners have woken up to social media

04 Oct 2010 12:12:00

Social media is better at influencing B2B decision makers than more traditional PR tools, says Kevin Read, MD of Bell Pottinger Business & Brand

Hacked Off Flack on training to avoid

04 Oct 2010 12:05:00

Hacked Off agrees training courses offer a nice little break from the daily grind. Here's a list the pr training courses to avoid

Ed won the media war as well as the Labour Leadership election - cause and effect?

29 Sep 2010 17:41:00

If it wasn’t for the competition between the Miliband brothers, how much of a media stir would the Labour Party leadership battle have created? We analyse online media coverage

A day in the life of the PRCA's Richard Ellis

29 Sep 2010 14:52:00

What's the question Richard Ellis is most regularly asked? “What is the standard hourly rate for an account executive?”

Journalists tell us how to write the perfect press release

29 Sep 2010 14:26:00

Journalists say what they really think about the press releases they receive – what works, and what doesn’t

Mark Borkowski talks about the differences between publicity and PR on CIPR TV

28 Sep 2010 20:26:00

Mark Borkowski talks about the differences between PR and publicity on PRmoment.tv

AMEC's Barry Leggetter on the plans to introduce a global standard for the measurement of PR

24 Sep 2010 20:45:00

AMEC's Barry Leggetter on the plans to introduce a world wide standard to measure PR ROI

PR skills that are now redundant

24 Sep 2010 17:16:00

Hacked Off lists what skills PR people no longer need and those that no PRO can do without!

How Pink Lady apples raised money for Great Ormond Street thanks to the initiative of PR agency Cirkle

24 Sep 2010 16:55:00

How Pink Lady apples with a special heart motif helped to raise money for Great Ormond Street Hospital, thanks to the initiative of PR agency Cirkle

Manchester Business School’s Lee Edwards explains why PR is failing to harness the talents of minority groups

24 Sep 2010 16:20:00

If we want to give everyone an equal chance of a career in PR we have to act now, and that includes positive discrimination, says Lee Edwards, PR lecturer at Manchester Business School

Paul Mylrea on the future of the CIPR

23 Sep 2010 11:42:00

PRmoment.tv talks to incoming president of the CIPR, Paul Myrea

Facebook vs Google

23 Sep 2010 11:27:00

If Facebook was a country it would already have the world’s third largest population – one reason why it could challenge Google in Web search, says Marc Pinter-Krainer, CEO of onenewspage.com

What careers come next for the UK's laid off journalists?

23 Sep 2010 10:34:00

Almost a third of journalist jobs have disappeared in the last ten years reports a latest study, so what does the future hold for those laid off? And how many have decided to move into PR?

How will PR cope if the economy gets even worse?

23 Sep 2010 09:42:00

How will PR cope if the economy lapses back into recession? Or is PR well placed? Here are some tips for surviving the hard times

Is it worth PROs joining a PR trade organisation?

21 Sep 2010 12:30:00

Are you a member of the PRCA or CIPR? Does it work for you?

Best feet forward to support Cancer Research

20 Sep 2010 20:06:00

How PR agency the Launch Group promoted Tesco’s ongoing sponsorship of Race for Life and encouraged 19,000 Tesco workers to don their trainers for Cancer Research

Bell Pottinger’s David Wilson on why it is important to stay true

19 Sep 2010 20:54:00

Tony Blair's A Journey prompts David Wilson to ask if we should ever stop supporting the brands we represent? Are we bound by protocol to consistently act in their defence?

Full of seasonal goodwill (as always)

19 Sep 2010 20:50:00

It’s the end of the summer, so it must be time to start thinking about Christmas. This can never come early enough for Hacked Off.

A day in the life of Kitty McGee, senior PR executive at the British Fashion Council

15 Sep 2010 14:57:00

It’s all go for London Fashion Week! Kitty McGee, senior PR executive at the British Fashion Council, describes a hectic day in the build up to the event

Technology firms dominate the PR League

15 Sep 2010 14:47:00

No major news disasters for the top five brands in the silly season. PRmoment analyses coverage of leading brands in the last summer month

Do you work in PR through choice or necessity?

15 Sep 2010 14:23:00

Out of all the career options in all the world, why did you choose PR? We ask PROs why they decided to work in PR and how they established their careers

How Snickers and Digitas organised the longest football game ever

13 Sep 2010 16:02:00

How Snickers organised the longest football match in the world, lasting over 42 hours, with the help of digital agency Digitas

How PR firms could increase profits

09 Sep 2010 11:13:00

Hacked Off advises PR firms on how to make cost savings and increase profits with no negative impact on the bottom line

Philip Thomas, CEO of Cannes Lions International Advertising Festival, answers questions about the PR category of the awards

09 Sep 2010 11:07:00

A PR agency needs to win a PR Lion if it wants to compete on the world stage says Philip Thomas, CEO of Cannes Lions International Advertising Festival, in an interview with PRmoment

Which celebrities get the most media buzz?

09 Sep 2010 10:34:00

Latest research from Millward Brown suggests Cheryl Cole creates the greatest media buzz and Nick Clegg has a better positive buzz than David Cameron

I-Spy nostalgia sweeps the nation

09 Sep 2010 10:08:00

How PR agency Seal succeeded in getting nearly £200,000 worth of value out of an £8,000 budget to promote I-Spy books

Do you enjoy your working environment?

09 Sep 2010 09:10:00

Does your work environment affect the way you perform? We ask whether a smart office helps to inspire great PR campaigns, while a safety expert warns about the workplace hazards that could risk your health

You need to moderate your social media to save your brand explains Tempero’s MD Dominic Sparkes

07 Sep 2010 10:09:00

Social media may allow you to engage your customers, but you can also alienate them if you aren’t careful, says Dominic Sparkes, managing director of social media management company Tempero

Hill & Knowlton’s Andy Sutherden, managing director, sports marketing and sponsorship, says that London 2012 is now becoming real for consumers

06 Sep 2010 14:21:00

With just two years until the start of the London Olympic Games on 27 July 2012, it is time for sponsors to get noticed, says Andy Sutherden, managing director, sports marketing and sponsorship at Hill & Knowlton

Hacked Off Flack on hung-over interns

06 Sep 2010 14:01:00

I feel so sorry for interns. Poor things, it must be so tough for them to answer the sodding phone...

A PR day in the life of TUC press officer Elly Gibson

02 Sep 2010 10:54:00

Elly Gibson, media and campaigns officer at the Trades Union Congress (TUC), hits the ground running on the day that monthly unemployment statistics are released

What skills will PROs need to be successful in the future?

02 Sep 2010 10:25:00

We analyse a recent study that highlights the must-have skills of future senior PROs. If you want to get ahead you need in-depth understanding of your organisation and all its disciplines

How to find decent PR candidates

01 Sep 2010 22:20:00

How to find the perfect new recruit for your organisation. We offer tips for recruiting and interviewing tomorrow’s PR giants

Weber Shandwick promoting the Motor Codes website

30 Aug 2010 18:07:00

How Weber Shandwick drove traffic to the Motor Codes website while getting garages and motorists excited about this industry body that champions the best garages

To land your dream PR job, you must put in the effort, says CM Porter Novelli’s Angela Casey

30 Aug 2010 17:48:00

Angela Casey, managing director of CM Porter Novelli, Edinburgh, wonders why some PR hopefuls are so terrible at marketing themselves and suggests ways to get a foot in the door

Day in the life of a rubbish PRO

30 Aug 2010 17:40:00

Hacked Off is having a crap day. Or is it Hacked Off that is crap? How not to spend your time if you want to get ahead in PR

Banks results may be good, but they need to gain their customers’ trust

12 Aug 2010 09:43:00

Online coverage of banks has been upbeat lately, but when it comes to customer opinion, the news is less positive

PR has a bright future, as long as it’s integrated

11 Aug 2010 18:40:00

John Hackney, partner at health marketing specialists Refreshed Wellbeing, says integration is once again a marketing buzzword, and explains why PR needs to get better connected

Are you good looking enough to be successful in PR?

11 Aug 2010 17:58:00

Have your looks had anything to do with your success (or otherwise) in PR? We find out to what extent being attractive enhances a PRO’s career

How Bell Pottinger and the Mary Rose Trust used PR to raise funds for the new Mary Rose museum

09 Aug 2010 20:58:00

How The Mary Rose Trust and Bell Pottinger used PR to raise £250K

How Penrose stirred up excitement about the Extel 'Oscars of the City' survey

06 Aug 2010 12:44:00

How Penrose helped a key annual survey of the investment community set new records in 2010

Why we love to stay in the office

06 Aug 2010 12:40:00

There are places to be seen in, and there are places that Hacked Off would rather be seen dead in. The five most boring “must-go-to” events are listed here

Even footballers have the right to some privacy, argues Phil Hall, PHA Media chairman

06 Aug 2010 12:33:00

Cristiano Ronaldo caught the press left-footed when he invaded his own privacy, says PHA Media’s chairman Phil Hall

Jude Clay, national press officer for the RSPCA, reveals the truth about cats and dogs

05 Aug 2010 16:43:00

Not surprisingly, animals demand RSPCA press officer Jude Clay’s attention all day, starting with a certain rescue cat called Maverick

Public sector cuts and the recruitment confidence of UK PR

05 Aug 2010 16:06:00

According to the CIPR’s latest PR professional survey, nearly half of public sector PROs are worried about losing their jobs. Are these fears justified? We discuss future prospects for all PROs

Is payment by results too much of a “scattergun” approach?

05 Aug 2010 15:16:00

What is the best way to charge for PR? Has the time come for payment by results? Some agencies swear by this, while others claim that it undermines the value of PR

Apple takes top position in brand league table in July, but not all news is good news

02 Aug 2010 17:20:00

Last month Apple dominated online business news according to PRmoment’s latest review of leading global brands, knocking Google from the top spot for the first time

The Times paywall and why they chose subscription over free access

30 Jul 2010 14:20:00

Tom Whitwell, assistant editor of Times Online, explains why they ask readers to pay

Why we need more healthcare PROs, by Avril Lee, partner and deputy CEO of Ketchum Pleon London

15 Jul 2010 15:07:00

Healthcare PR is in crisis because of its failure to recruit and hold on to talent, says Ketchum Pleon London’s deputy CEO Avril Lee

Why clients need to trust their PR agencies on grammar

14 Jul 2010 14:27:00

Hacked Off Flack wishes other people would stop adding unnecessary capitals and apostrophes. We aren’t the best writers, but we do know a few things about grammar

Why does everyone have a go at PR?

14 Jul 2010 13:24:00

In theory, PR should be the last industry to have a poor image. If PR people can’t prove their own worth, how can they hope to showcase their clients’ talents? We look at why PROs are picked on, and what they should do about it

If you oversell yourself you will walk alone, says Milorad Ajder, managing director of Ipsos MORI Reputation Centre

14 Jul 2010 13:13:00

Are there any lessons the PR profession can learn from 2010’s World Cup? Milorad Ajder, from Ipsos MORI, says it highlights the importance of only promising what you can deliver

How a PR campaign helped tackle discrimination in football

14 Jul 2010 11:51:00

How Kick It Out, football’s equality and inclusion campaign, encouraged diversity in sport with Premier League players acting as ambassadors for the campaign

Welcome to the non communications industry, says Chris Arnold, founder of ad agency Creative Orchestra

09 Jul 2010 12:22:00

Chris Arnold may work in advertising, but Creative Orchestra’s founder thinks many in his industry don’t know how to communicate to real people. They could learn a lot from PR

Knitters offer blanket support to Macmillan Cancer charity

09 Jul 2010 11:51:00

How the Knitter magazine, supported by hand-knitting company Rowan, got people clicking their needles to fundraise for Macmillan Cancer Support

Five things wrong with journalists

09 Jul 2010 11:26:00

As well as being boring, unreliable and not that good at writing, many journalists are incredibly rude. Another evening of their company, and we might just have to shoot ourselves

UK press officer Niall Couper’s work for Amnesty International begins at seven in the morning, but he just about has time to switch his attention to less demanding world affairs in the evening

08 Jul 2010 10:49:00

As he focuses on the Asia-Pacific region, chatting to Burma contacts is a key part of Amnesty International’s press officer Niall Couper’s day

Is the Internet destroying the art of conversation? We look at whether you should stop typing and start talking

08 Jul 2010 10:30:00

Is the Internet destroying the art of conversation? We look at whether you should stop typing and start talking

Research shows how Facebook and other social media campaigns are great at selling products

08 Jul 2010 09:56:00

Traditionally, advertising was a key way for marketers to increase sales. With latest research highlighting how social networks encourage purchasing, is PR destined to increase its selling power?

PR should be left to the professionals, says Ian Irving, head of corporate at experiential agency RPM

05 Jul 2010 13:59:00

Why Ian Irving, from experiential agency RPM, believes it is a mistake for event agencies and other businesses, to try and do PR

Drinkaware’s campaign that got people thinking before their drinking

05 Jul 2010 13:54:00

How Frank PR and Enable Interactive helped Drinkaware to encourage responsible drinking during the Christmas period

Clients who only hire pretty young things

05 Jul 2010 13:51:00

Just because we’re young and cool, doesn’t mean that we are better at PR. We are better because we know what we’re doing. Let’s face it, ageism rules in PR.

Why Daryl Willcox Publishing’s chairman is happy to give PR away

30 Jun 2010 15:34:00

Sometimes it makes sense to give PR advice for free. Daryl Willcox, chairman of Daryl Willcox Publishing, on why offering free PR to small businesses is a wise investment

Why not just change teams? Ex-journalists talk about their lives as PROs

30 Jun 2010 14:26:00

To move from journalism to PR seems like a natural progression. But do journalists make the best PROs?

Tom Watson, professor of PR at Bournemouth University, asks what the history of PR can teach us, and provides a timeline showing key moments in PR

30 Jun 2010 14:10:00

What can you learn from PR’s past to help you in your career today? Bournemouth University’s professor of PR Tom Watson provides a short history of public relations and explains why it matters

Sometimes it really does take courage to hold on to your convictions, says Bell Pottinger's chairman David WIlson

28 Jun 2010 11:59:00

When to speak out and when to hold your tongue? If you’re convinced about your position, how far do you challenge critical opposition? David Wilson, chairman of Bell Pottinger Public Relations, looks at the dilemma

Eight things Hacked Off Flack hates about their PR boss...

24 Jun 2010 13:45:00

Let’s face it, some directors are just plain lazy. Even opening the menu at The Ivy is an effort these days. Here's eight things Hacked Off hates about their boss ...

Where is the best place to be if you want to come up with creative PR ideas?

24 Jun 2010 13:02:00

The best place to come up with the best PR ideas is probably not the office. From the bathroom to the beach, we find out where inspiration is most likely to strike

How Epoch PR put pressure on the government, and encouraged consumers, to stop depending on cheap oil

24 Jun 2010 12:37:00

How Epoch PR helped UK Industry Taskforce on Peak Oil and Energy Security put pressure on the government

Why life is no picnic for journalists (unless they’re at Wimbledon)

24 Jun 2010 11:16:00

Our latest survey highlights how journalists are working longer hours and are struggling to keep up editorial standards. At least they now appreciate PROs more

Mark Di-Toro, corporate press officer at VisitBritain, describes a day that includes becoming a French TV star

23 Jun 2010 12:56:00

For VisitBritain’s corporate press officer Mark Di-Toro, even the ash cloud has a silver lining. Other subjects he covers range from the Olympic Games to Robin Hood

Drink up, it's good for you!

21 Jun 2010 15:14:00

How Connected PR and Sir Steve Redgrave encouraged the nation to drink more as part of a campaign for Juice Doctor

Don’t expect a creative director to come up with the best ideas, says Graham Goodkind, founder of consultancy Frank PR

21 Jun 2010 15:00:00

Why Graham Goodkind, founder of consultancy Frank PR, thinks creative directors, and creative departments, stifle PR creativity

Life's a pitch ... and then you ... wait ...

21 Jun 2010 14:19:00

You put your heart and soul into a pitch, but do you get rewarded? Maybe in your next life…

Don’t let the World Cup buzz get your PR down

17 Jun 2010 11:32:00

Even if you are not football crazy, there is no avoiding the 2010 World Cup. We analyse online coverage and discuss how to stop World Cup fever infecting your business

If you are working without breaks - you're not productive. FACT!

16 Jun 2010 10:53:00

Are you spending too long in the office? Working late is probably a mistake. We discuss better ways of spending your time, and moan about some of the biggest time wasters

Christopher Clarke, MD of Epoch, explains why PR must be at the heart of business

15 Jun 2010 16:00:00

Epoch’s MD Christopher Clarke says managing corporate reputation must embrace change now that the relationship between politics and business has shifted so dramatically

Helping start ups to grow, helps PR agencies to grow too

14 Jun 2010 23:02:00

Brand new companies usually have limited budgets, but creating creative campaigns for them can be a win-win strategy for both the agency and the client

Not everything makes a great Twitter campaign, especially not the crap we’ve been given

09 Jun 2010 15:54:00

Hacked Off Flack feels an overwhelming sense of despair as another client says “yeah, and we can totally use Twitter for this campaign!”

Apple's iPad causes a media storm, but fails to knock Google from the top spot

09 Jun 2010 15:24:00

PRmoment’s regular analysis of top global brands shows that Google tops the chart for online coverage, while Apple leaps to second place as the media goes mad for its iPad

Jason Gale, managing director of integrated PR and marketing consultancy Handmade UK

09 Jun 2010 15:12:00

He may start his day with one sleepy eye scanning his BlackBerry, but things quickly pick up for Jason Gale, MD of Handmade PR

We find out the worst jobs in PR

09 Jun 2010 14:17:00

We ask PRs to describe the worst jobs they've ever had. From being mauled by cats, to visiting slaughterhouses, it seems that strange paths can lead to a successful PR career

Weber Shandwick’s chief reputation strategist Leslie Gaines-Ross defines the new 'PR'

09 Jun 2010 13:54:00

Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, defines the new PR

How Edelman helped Microsoft increase the IT skills of British workers

03 Jun 2010 14:48:00

How Edelman is helping Microsoft get 500,000 people back into work

Digital agencies don’t understand how Twitter works, says Lewis PR’s chief operating officer Paul Charles

03 Jun 2010 14:28:00

Former BBC presenter Paul Charles, now COO of Lewis PR, describes how recent ash cloud news proves that digital agencies are rubbish at social media

Clients can’t write, that's why they have PR agencies

03 Jun 2010 14:16:00

Clients can't write for shite, claims Hacked Off PR!

Francis Ingham, PRCA director general, discusses what skills are most useful in PR

03 Jun 2010 14:02:00

PR is an industry full of passionate, optimistic and energetic people. But whether they are working in a “profession” or should hold PR degrees is less obvious, says the PRCA director general Francis Ingham

Do awards recognise the best campaigns, or just the most glamorous ones?

03 Jun 2010 13:41:00

Entering awards takes up precious time and going to award dinners isn’t cheap. Is it really worth the effort and expense?

BP loses the battle to control the oil spill, but succeeds in its communications approach

03 Jun 2010 13:11:00

BP is failing to control the oil spill, but how is it managing communications? PRmoment compares coverage of the disaster at home and in the United States

PR Spam: Is it a problem and what is the solution?

01 Jun 2010 19:37:00

PRmoment talks to a journalist and a media database provider about the problem of PR Spam

Barry Leggetter, executive director of the international Association for the Measurement and Evaluation of Communication (AMEC), says it’s time for PR to prove its worth

29 May 2010 11:36:00

PR Evaluation - "Arrrggh", we hear you cry. "Stop going on about it! It's boring!" But IT IS important, epecially in these dire economic times. So our suggestion is that you spend THREE minutes reading this article. It will help.

How PR agency Whiteoaks got OKI Printing noticed

29 May 2010 11:24:00

It’s no good being great if no one recognises your brand. PR agency Whiteoaks made sure the media and customers got to hear about OKI Printing

Do your PR exes miss you more than you miss them? Ex-clients that is.

29 May 2010 11:10:00

Don't you just love it when an ex-client's PR goes tits up?

How John Barnes helps Anna White, UK PR manager at PricewaterhouseCoopers, get a kick out of professional services PR

27 May 2010 16:17:00

Anna White is a PR manager at PWC. She describes an untypical working day that involves a pop-up PR stunt with football legend John Barnes

Why should people still buy newspapers?

27 May 2010 13:14:00

Suprisingly, our research shows that consumers spend the same amount of time reading a print newspaper as they do the online version

PROs: You need to step away from that keyboard and go out and enjoy yourself!

27 May 2010 12:16:00

Do you need to step away from the keyboard and go and enjoy yourself? Digital media has certainly changed the way PROs work but is it taking the joy out of PR?

How 30 peas sold a 30p phone tariff

24 May 2010 17:24:00

How PR consultancy onlinefire made Virgin Mobile’s 30p tariff come alive with an online and social media campaign featuring animated peas

How the Santander PR team managed the rebrand from Abbey and integrated with marketing teams

20 May 2010 19:35:00

Abbey's rebrand to Santander seemed to go well, we talk to their Head of Media Andy Smith

Angela Casey, MD of CM Porter Novelli, asks which organisations should avoid social media

20 May 2010 12:09:00

Which organisations should avoid social media? Asks Porter Novelli MD Angela Casey

PRs might be TV’s last resort, but we still have lives to lead

20 May 2010 12:02:00

For a PR to be asked on TV is a bit of an honour. But let's be fair, it also means the planning department is getting desperate!

Shows are great places to meet and influence people, but to make the most of them you must make online contact

20 May 2010 11:42:00

Paul Harris, marketing director at hosting provider UKFast, says that the virtual world needn’t be an impersonal place, but a great forum for getting to know your customers

If you want to catch more readers, go online – but print will keep them reading longer

20 May 2010 10:42:00

Consumers read more printed newspaper pages than online news pages, according to the latest PRmoment research, although 15 per cent of readers don’t read print newspapers at all

Can you take risks while playing it safe in PR?

19 May 2010 16:36:00

Are PR campaigns becoming dull? We ask why some campaigns are boring, and whether being daring is always a good thing

Why that rubbish press release isn't the PRO's fault

17 May 2010 21:29:00

Life as a PRO. With clients who like to make you look stupid and journalists who like to assume you are

How Unity helped the nation calm down with a nice cup of tea to promote Direct Line Insurance

17 May 2010 14:42:00

RBS approached Unity with a seemingly simple brief: “Can you help us to make the Direct Line brand more relevant for Middle England?” Here's how they did it.

David Wilson, chairman of Bell Pottinger Public Relations, says todays’ politicians are hardly inspirational

17 May 2010 12:11:00

Is politics bust? David Wilson, chairman of Bell Pottinger Public Relations, asks whether politicians can ever recapture the public’s imagination

Was PR at its height in the 1990s, or is the best time to work in PR now?

13 May 2010 10:10:00

If you can remember the 1990s, you obviously didn’t drink as much as everyone else. But was it as much fun as people say?

Emma Hazan, managing director of Skywrite Communications, explains what “PR golden pants" are

13 May 2010 10:05:00

There are three ways a Monday can begin for Skywrite’s managing director Emma Hazan, but this Monday ends up in the pub

PRmoment’s regular analysis of the PR performance of global brands, shows that Google continues to grab the most headlines

13 May 2010 09:26:00

Google maintains its top spot in PRmoment’s brand league table, while Toyota continues to struggle with a poor press

PHA Media’s chairman Phil Hall says the government needs to show it is really doing something, instead of spouting a lot of hot air

10 May 2010 17:38:00

People are sick of politicians spinning them a line. Honesty is the best party policy, says Phil Hall, chairman at PHA Media

Speedy thinking on April Fool’s Day – how Ward Lovett Advertising and PR’s dressed-up dog attracted media interest

06 May 2010 14:41:00

An April Fool’s stunt that included designing a lycra suit for a greyhound was one way Ward Lovett Advertising and PR caught the attention of 18 to 35 year olds

How one small email can ruin your weekend

06 May 2010 14:37:00

One email you really don’t want to open late on a Friday afternoon

Neil Boom, PR director at OneNewsPage.com, explains the PR strategy his business took when Google turned off the tap

06 May 2010 12:58:00

If you suddenly experience a huge loss of revenue, you need to think fast if you’re going to stay afloat, says Neil Boom, PR director of news navigator OneNewsPage.com

In the last week of the election, Conservatives were most often in the media's spotlight

06 May 2010 11:46:00

Liberal Democrats succeed in raising their profile during the election campaign, but did they get their share of online mentions?

Are PROs only talking to newspapers because they still don’t understand digital?

06 May 2010 11:03:00

Are you wasting your time talking to newspapers and trade magazines? Would you be better off focusing on online and digital?

Meet the Media: Wired Magazine Editor - David Rowan talks PROs through what he likes and what he doesn't

06 May 2010 09:55:00

Hear from Wired magazine's Editor David Rowan

How PR and Event Management enabled PR agency rassami to stage great events that introduced geeks to investors

03 May 2010 18:27:00

How a buzz was generated about Europe’s most exciting new technology businesses, by bringing together people with brilliant ideas, with those who know how to make technology pay

Highlights of PRmoment's PR in a Digital World Conference

30 Apr 2010 20:17:00

Diageo's Stephen Doherty, Moneysupermarket's Ian Williams and Ketchum Pleons Fernando Rizo

World Vision’s Kate Nicholas discusses how digital technologies are breaking down global frontiers for aid organisations and their supporters

30 Apr 2010 17:46:00

New media connects those in need with their supporters, allowing people to care for each other from every corner of the globe, says World Vision’s Kate Nicholas

Shell's Olav Ljosne talks PRmoment through his time based in Lagos, Nigeria

28 Apr 2010 18:28:00

Each day presented its own unique challenges for Olav Ljosne when he was regional communications director for Shell in Africa. Here he describes a working day in Lagos

How old is too old in PR? Where are all the 40 year old account managers?

28 Apr 2010 18:15:00

Too young to get your pension, but too old to work in PR? We ask why PR seems to be full of young people.

Now that it’s a three-party election, online media coverage reflects the heightened profile of the Liberal Democrats

28 Apr 2010 17:46:00

Week 3: The three parties have almost equal media coverage, but which one is getting the best press?

Ten worst PR client moments

28 Apr 2010 17:40:00

We all have our bad PR days, here are some of the reasons for them

How can PROs build relationships with bloggers?

27 Apr 2010 13:00:00

PRmoment puts a blogger and a PRO in a room together and invites your questions

How Thames Water proved that sewage is good news for greener energy production and wild birds

25 Apr 2010 21:13:00

From Poo to Hoo – how the Thames Water press team used sewage-generated power and its bird-haven island Hoo initiatives to grab the media’s attention

Stress, pressure, meetings and damn clients … sometimes it’s just too much

25 Apr 2010 21:00:00

You don’t have to be mad to work in PR, but you may end up that way

Weber Shandwick Public Affairs vice chairman Tara Hamilton-Miller says Clegg will have to be clever if he is to maintain his new-found popularity

25 Apr 2010 20:32:00

The leaders debates are making this election hard to predict, says Tara Hamilton-Miller, vice chairman, Weber Shandwick Public Affairs

Have you got the right qualities to get ahead in PR? Or do you need a personality transplant?

22 Apr 2010 19:45:00

Is it true that you need to be a smooth-talking so and so to do well in PR? We challenge the stereotypical view of PROs and find out which personality types do best

Kevin Moloney, tutor for Bournemouth Uni's PR course, on why PR degrees are popular with students and great for employers

22 Apr 2010 19:16:00

Kevin Moloney,course tutor at Bournemouth University, on the growing success of the BAPR

The Liberal Democrats have raised their profile, but which party is really winning the PR battle?

21 Apr 2010 21:17:00

Labour gets less online coverage than any other party, and their loss is the Lib Dems’ gain. We ask experts which party they think is winning the PR battle

Marshall Manson, director of digital at PR agency Edelman, says brands must control their fear of social media

19 Apr 2010 12:23:00

When it comes to social media, the fear of doing something new, or something different from what they did last year, is holding many companies back, says Edelman's Marshall Manson.

How Cirkle PR used teapots and celebrities to recruit coaches who help people with disabilities to access a wider range of sports

19 Apr 2010 12:15:00

As well as tea, Typhoo brought fitness to everyone in the nation with the help of Cirkle PR

Have some time to waste? No? Well, do some reporting anyway

19 Apr 2010 11:46:00

Hacked Off reckons client reporting is the most common reason for the AE crying in the loo. It also stops PROs from doing their real work

In the last ten days, PRmoment research shows that the Conservatives have grabbed more of the online headlines

14 Apr 2010 19:59:00

Which political party is dominating online media news in the run up to the Election? And who is best using social media?

Do PROs spend enough time on media relations? Or is there too much to do and too little time?

14 Apr 2010 15:57:00

Do you really need to get to know journalists these days? We discuss the changing value of media relations

Olivia Kehoe MD of PR agency BDB

14 Apr 2010 15:42:00

Olivia Kehoe joined trade and tech PR agency BDB over 14 years ago as an admin assistant and is now MD

To make compelling social media content brands must be willing to lose control

12 Apr 2010 13:15:00

Social media has made it easier for brands to communicate to fans, but how much talkability are you creating?

Some PR phrases that will make you laugh

12 Apr 2010 12:51:00

You will have heard some of these phrases. But have you said them?

How Grayling Scotland enchanted the papers when Alnwick Castle and the Alnwick Garden appointed Christian Perdrier

12 Apr 2010 10:41:00

When Disneyland Paris SVP became CEO of medieval Alnwick Castle, Grayling Scotland put a spell on the media

World Vision's Kate Nicholas talks about the communication challenges of the Haiti crisis

11 Apr 2010 17:42:00

World Vision's Kate Nicholas talks about the communication challenges of the Haiti crisis

This Easter, chocolate news focuses on Nestle’s and Cadbury’s management rather than their confectionery

08 Apr 2010 10:51:00

Latest research shows Nestle tops confectionery news coverage, but probably wishes the media would give it a break.

Why PR time sheets should be scrapped

08 Apr 2010 10:42:00

Why Graham Goodkind, founder of PR consultancy Frank PR, thinks time sheets should be scrapped

Are you too nice for your own good? We ask whether PROs need to be ruthless

08 Apr 2010 10:16:00

Can stabbing people in the back help your career? Or are the most successful PROs the nicest PROs?

PR has changed but some things remain the same

06 Apr 2010 10:12:00

Hacked Off Flack asks whether PR has really changed and looks at some PR cliches that seem to have stayed the same.

How salt PR helped the Pet Food Manufacturers Association to tackle pet obesity

05 Apr 2010 21:18:00

We've all seen the fat Lab down the park but for pets, increasing waistlines are no laughing matter. The PFMA and salt PR took on this weighty issue, head first!

David Wilson, Chairman of Bell Pottinger PR says that despite a world of turbulence, commuicators must stay cool

05 Apr 2010 20:44:00

How should PR communicators handle so much global change? With enjoyment, says David Wilson, chairman of Bell Pottinger PR

How do you evaluate the impact of PR and social media?

30 Mar 2010 12:00:00

How do public relations professionals evaluate the impact of PR and social media?

The top five client excuses for not paying PR agencies

29 Mar 2010 11:18:00

This week Hacked Off Flack rates the excuses clients use for not paying their agencies on time.

CM Porter Novelli’s MD Angela Casey on Greenpeace’s Kit Kat attack

29 Mar 2010 10:33:00

Last week Greenpeace and Nestle gave a masterclass on the do's and the don'ts of social media. Angela Casey looks at the PR lessons learnt from Nestle's misery.

It is up to PROs to educate brands about the value of PR if they are to get the budgets they deserve

25 Mar 2010 11:06:00

How much is PR worth? Are clients who ask agencies to work for free just burglars in a suit?

Ian Williams’ day as communications director at moneysupermarket.com

25 Mar 2010 10:42:00

Two years ago Ian Williams swapped the life of an agency MD for an in house role. PRmoment catches up with Ian in his new life at moneysupermarket.com

Google continues to top PRmoment’s brand league table. Toyota generates most downbeat coverage

25 Mar 2010 10:17:00

All news is not always bad news according to this month’s brand league table. Toyota and Google tie with their percentage of positive coverage, while Microsoft and Coca-Cola have more good than bad stories online

PRmoment.tv gets the inside story on Innocent Drinks' Big Knit PR Campaign

19 Mar 2010 00:00:00

The inside story on Innocent Drinks Big Knit PR Campaign

Injury stops play for David Beckham, but will it slow down his commercial value?

18 Mar 2010 00:00:00

David Beckham's injury could end his career but will this affect his media profile? We look at why the media loves to talk about Beckham

Hill and Knowlton CEO Richard Millar on why PR agencies must align their structure to clients' needs

18 Mar 2010 00:00:00

You might not expect it from an agency CEO, but Hill and Knowlton's Richard Millar says PR agencies need to restucture themselves to meet their clients' needs

Appraisals are only as effective as the PR managers who carry them out

18 Mar 2010 00:00:00

Are they an annual box ticking exercise? Those who hate them let off steam while experts explain how to do them well

David Gallagher identifies the skills that make a good PRO

17 Mar 2010 00:00:00

David Gallagher, CEO of Ketchum Pleon London and Chairman of the PRCA, says top PROs must be curious and honest

CIPR president Jay O’Connor’s day shows that she is relishing her new role

16 Mar 2010 16:30:26

Ever wondered what trade organisations do? The CIPRs president talks PRmoment through her day

Leave me alone! Consumers want to hear from friends, not brands, through social media

16 Mar 2010 00:00:00

You might treat consumers like friends using social media, but that doesn’t mean they’ll like you. PRmoment research shows people resent unsolicited digital communications from brands

How Remember a Charity and Good Relations used PR to increase legacy donations

13 Mar 2010 00:00:00

How did Remember a Charity and Good Relations encourage more people to leave a gift to charity in their wills?

Hacked off flack reckons Spring is in the air

13 Mar 2010 00:00:00

Despite the Spring sunshine Hacked off Flack isn't happy. Clients are writing non-news press releases and as for their boss - they don't seem to get on!

Phil Hall, chairman at PHA Media says injunct at your peril

13 Mar 2010 00:00:00

As John Terry's media advisor, Phil Hall knows about super injunctions. Phil asks if the marriage between celebrities and the media is heading for the divorce courts?

How Remember a Charity and Good Relations used PR to increase legacy donations

13 Mar 2010 00:00:00

How did Remember a Charity and Good Relations encourage more people to leave a gift to charity in their wills?

When it comes to digital marketing, what comes first, the medium, or the message?

10 Mar 2010 00:00:00

Do you really have the skills to create an online marketing campaign? PR experts debate who rules the digital space

Ever wondered what trade organisations do? The CIPRs president talks PRmoment through her day

10 Mar 2010 00:00:00

CIPR president Jay O’Connor’s day shows that she is relishing her new role

Why PROs must always give a clear brief

03 Mar 2010 00:00:00

When was the last time you were briefed well? When a campaign fails is it down to bad client briefing or to poor agency interpretation?

Why the BBC’s restructure might not be enough to silence its critics

03 Mar 2010 00:00:00

Will the proposals to change the BBC be enough to improve its image? PRmoment analyses online coverage of the corporation and asks how it should best handle its own PR

The PR League: Why Google hits the top spot in the online news rankings, but Coke hits the sweet spot

02 Mar 2010 00:00:00

Out of the top global brands, Google is being talked about the most, but not always positively. PRmoment analyses online coverage of leading brands, and finds out why Coca-Colahas the most reason to celebrate

Offering flexible working is one way to help create a happy workforce says Caroline Kinsey

01 Mar 2010 00:00:00

Founder of Cirkle PR, Caroline Kinsey encourages healthy minds and healthy bodies

There is no need to sleep your way to the top, but being friendly never does any harm

24 Feb 2010 00:00:00

PROs need to keep their contacts close. But how friendly is too friendly, and is it possible to get intimate and still be professional?

If it’s not raining it’s pouring for Thames Water press officer Amy Dutton

24 Feb 2010 00:00:00

Thames Water Press Officer Amy Dutton takes a tour of London's sewers with Scott Mills

It’s a press release, but maybe not as you know it

17 Feb 2010 00:00:00

Are you wasting your time writing that press release? PR experts discuss whether press releases have had their day

Claire Nicholson talks us through her day as owner and MD of her business

17 Feb 2010 00:00:00

It’s non stop from 6am until 10pm for Adrenalin Marketing’s head Claire Nicholson

It’s terrible news for Toyota, but have some of its PR efforts exacerbated the crisis?

17 Feb 2010 00:00:00

What can Toyota’s crisis teach you about handling bad news? Experts discuss where Toyota’s PR strategy has failed. We also compare its coverage with other leading car brands to highlight the impact of its global recall

If your public relations boss is terrible, they don’t know how to manage

10 Feb 2010 00:00:00

Are you an awful boss? Is this because you are a woman? We ask PROs whether they prefer reporting to men or women

From Hello, to OK, to Style - it's all happening in the Manchester PR scene

10 Feb 2010 00:00:00

Golley Slater Manchester’s Agatha Chapman-Poole on events, celebrities and more events

It’s all about me! Is there any value in self promotion in public relations?

10 Feb 2010 00:00:00

PR agencies fail to gain public recognition according to PRmoment research. Does this mean that public relations is rubbish at promoting itself? Or should the best PR always concentrate on promoting others?

When it comes to digital marketing, what comes first, the medium, or the message?

03 Feb 2010 00:00:00

As the digital element of campaigns increases, digital and PR experts are fighting to claim this part of the marketing mix for themselves. PRmoment, as a voice of the PR industry ...

Why Richard Hobbs, regulatory consulting director at Lansons, believes in regulations

03 Feb 2010 00:00:00

Why has a PR agency hired a regulatory consultant?

All news is good news for Max Clifford, but does his image reflect well on other public relations practitioners?

03 Feb 2010 00:00:00

As Max Cllifford hits the headlines again, PRmoment analyses his online media profile in the last six months and discusses whether, as the most famous name in PR, he is the best advertisement for the PR profession

It might not be moral to lie, but who said PROs should have good morals?

03 Feb 2010 00:00:00

Are you a good liar? And will this help you to get ahead in PR? We discuss whether honesty is always the best policy

About PRmoment

03 Feb 2010 00:00:00

About Prmoment, Contact PRmoment.com, Editor Daney Parker, MD and Founder Ben Smith, PRmoment Jobs, PR conferences, How to find a PR agency, PR Training, Why join a PR Trade Assocication

Choose your Social Media Courses

03 Feb 2010 00:00:00

The fast moving world of Social Media within PR means that organisations are investing in training for their employees more than ever before

It’s goodbye to Celebrity Big Brother, but is it also good riddance?

28 Jan 2010 00:00:00

With the final Celebrity Big Brother attracting respectable viewing figures, PRmoment asks whether Channel 4 is right to give up on the show. We also reveal CBB’s media coverage so far

Only graduates need apply, although there is no need to have a specialist PR degree

28 Jan 2010 00:00:00

Are you really qualified to work in PR? And does it matter? We find out the qualifications PR recruiters are looking for

Sarah Mylroie from Madano sheds some light on the world of Corporate and Financial PR

28 Jan 2010 00:00:00

Sarah Mylroie, communications consultant at Madano, gets into the Olympic site

Speak to me in my own language! Why winning over bloggers means doing your homework for PROs

20 Jan 2010 00:00:00

How to make friends with and influence bloggers. Tips for public relations professionals looking to place news in key blogs

Penrose Financial's CEO gives a revealing insight into public relations today

20 Jan 2010 00:00:00

Gay Collins, CEO at Penrose Financial, on how the last decade changed everything for PR

Politics is considered the least trustworthy profession, followed by banking

20 Jan 2010 00:00:00

What is the least trustworthy profession? Could it be PR? We commission a survey asking the public what they think about PR professionals and how they compare to MPs, bankers, estate agents and journalists

Paul Stallard, account director at Berkeley PR and digital media expert talks us through his day

13 Jan 2010 00:00:00

Why Paul Stallard, account director at Berkeley PR, decides to ignore his 3am wake-up call

What on earth are you wearing? Dealing with interview questions that make PR candidates sweat

13 Jan 2010 00:00:00

What are the trickiest questions asked in public relations recruitment? How to handle interview questions and land that dream job

While customers struggle without power, energy providers toil to communicate their message

13 Jan 2010 00:00:00

With ice and snow causing power cuts across the UK, PRmoment analyses online media coverage of major utility firms. How have the PR departments of the UK's major utility providers fared during the big freeze?

Will it be a prosperous new year for public relations? How to make the most of the latest trends in communications

06 Jan 2010 00:00:00

PR predictions for 2010. How to grab new media opportunities and make the next decade a profitable one for communicators

From Google wave to Sidewiki's - Fleishman Hillard's Meredith Bradshaw asks where communications will be 10 years from now

06 Jan 2010 00:00:00

Fleishman-Hillard’s digital director Meredith Bradshaw on the evolving digital world

The honeymoon is over for Obama in the US, but UK media maintain a more balanced view

06 Jan 2010 00:00:00

After a year in power, the going gets tough for President Obama’s PR machine, with negative coverage of the Afghanistan conflict and health reforms. PRmoment analyses Obama's UK media profile

Bonuses and staff lay-offs increase public dislike of banks, while the Government also sticks the knife in

10 Dec 2009 00:00:00

How should Lloyds and RBS improve their images? PRmoment analyses coverage that shows how often the dreaded words ‘bonuses’ and ‘job losses’ dominate the headlines for these state-supported banks

It’s UK PROs versus the US – why communications in America are the same, but different

10 Dec 2009 00:00:00

Could you cut it working in America? We discuss what it’s like working in Public Relations across the Atlantic

A stalwart of Londons Tech PR scene, Stephen Waddington is MD of Speed Communications

10 Dec 2009 00:00:00

Monday starts very early for Stephen Waddington, MD of PR agency Speed Communications

If you want more structure, work in-house. If you thrive on stress, work in an agency…

03 Dec 2009 00:00:00

Are the best PROs working in-house or in agencies? We compare the skills needed to succeed in both

John Gisborne, UK head of healthcare at Hill & Knowlton, defines PR

03 Dec 2009 00:00:00

Hill & Knowlton‘s healthcare head, John Gisborne, on what makes a good PRO

Xbox just nudges ahead of Playstation and Wii when it comes to the amount of online coverage these electronic games giants generate

02 Dec 2009 00:00:00

What toys will be under the tree this Christmas? Modern Warfare 2 is the game being written about most online according to PRmoment research looking at coverage of Wii, Playstation and Xbox consoles and games.

How PROs stay healthy despite attending countless Christmas parties

25 Nov 2009 00:00:00

Stub out that fag! Are you as healthy as other PROs? We take the fitness pulse of the PR industry

The Environment Agency dominates flood news following the severe November weather

25 Nov 2009 00:00:00

Two weeks before the UN Climate Change Conference, PRmoment analyses coverage of November’s flooding. How does it raise the profile of the Environment Agency and other bodies battling the effects of climate change?

A director at PR firm APCO, and former communciations director at IBM, Edward Walsh, talks us through his internationally focussed day

25 Nov 2009 00:00:00

APCO’s executive director Edward Walsh describes a typically hectic day in New York

Christmas cheers for Marks and Spencer, as its seasonal campaign rules the media

19 Nov 2009 00:00:00

Marks and Spencer’s Christmas campaign is a cracker, as PRmoment research shows it generates far more publicity than any of its rivals’ festive offerings. We look at why over one third of M&S news has a Christmas theme

Bell Pottinger's David Wilson on how PR has changed

19 Nov 2009 00:00:00

David Wilson, chairman of Bell Pottinger PR, on why reputation is an inside job

Why you should ask for a pay rise now if you are a woman. How to avoid the gender pay gap in PR

19 Nov 2009 00:00:00

Are you earning the salary you deserve? PRmoment asks whether women are getting a raw deal

Why PR allows you to devote time to partners and families, and even working with your partner need not be stressful

12 Nov 2009 00:00:00

Does PR ruin your love life? We discuss whether PROs have time for their loved ones and interview couples in PR

X Factor coverage gets another boost by Simon Cowell’s controversial Jedward decision

12 Nov 2009 00:00:00

Our research shows Jedward get almost as much publicity as the rest of The X Factor contestants put together. Is this, and the resulting advertising revenues, the real reason Simon Cowell saved them?

Steve Marinker, head of Citigate Dewe Rogerson’s consumer practice, confesses that he still begins his day with printed newspapers

12 Nov 2009 00:00:00

From dawn to dusk with Steve Marinker, consumer head at Citigate Dewe Rogerson

Another year, another drop in readership figures. We read between the lines of the decreasing circulations of newspapers

05 Nov 2009 00:00:00

PRmoment research confirms fewer people read newspapers now than a year ago. Should PROs therefore be putting all their efforts into getting latest news published online rather than in print?

Work is all about finding the right balance. PRmoment looks at how the recession is helping to shape PROs’ careers

05 Nov 2009 00:00:00

Are you cut out to work in PR? How to move on up, or move on out, into the career that really makes the most of your talents

Gillian Waddell, MD of Fuel PR and chairman of the CIPRs women in PR group, talks about her friends and enemies

05 Nov 2009 00:00:00

Gillian Waddell, CIPR women in PR president, keeps her friends and enemies close

The chattering classes may be outraged by the British National Party, but they are not the audience the BNP expects to influence.

29 Oct 2009 00:00:00

The BNP claims that Question Time was good for recruitment, but will it benefit the party in the long term? PRmoment research suggests the BNP received £4.2m worth of publicity during the Question Time fiasco

It may be a disaster, but there’s no need to turn it into a catastrophe

29 Oct 2009 00:00:00

Don’t panic! How to prevent the media from going into overdrive when the worst-case scenario is no longer a theory, but a reality

John Underwood, executive director at Freshwater UK, on his day at an NHS conference

29 Oct 2009 00:00:00

A former director of comms at the Labour Party, John Underwood talks us through his day

According to a certain recruitment consultant, Jim Hawker shouldn’t be working in consumer PR now, let alone running an independent agency

21 Oct 2009 00:00:00

Why Jim Hawker, co-founder of independent agency Threepipe, enjoys creative PR

The digital wave may be moving fast, but smart PROs are surfing it with enthusiasm

21 Oct 2009 00:00:00

We look at how digital has changed PR by comparing classic campaigns of yesteryear to today's cutting-edge multi-media versions

Gossip was rife about Trafigura last week, but news blogs had a greater audience than gossip sites such as Twitter

21 Oct 2009 00:00:00

Don’t tell anyone, but silencing the media can generate damaging gossip. We analyse social media coverage of Trafigura after lawyers try to gag The Guardian

Judges rule in X Factor and Strictly Come Dancing headlines

14 Oct 2009 00:00:00

The judges on X Factor and Strictly Come Dancing are vital for the show's media stategy but X Factor’s receive four times' more coverage. PRmoment describes how the media make a song and dance out of a Saturday night

Hearing about the day of Elizabeth Dolcourt, director of technology at Trimedia (soon to be known as Grayling), is exhausting in itself

14 Oct 2009 00:00:00

Elizabeth Dolcourt, director of technology at Trimedia, sets her alarm to wake her early

With the recession creating more redundant PROs, how can they boost career prospects?

14 Oct 2009 00:00:00

With many PROs suffering redundancy in the recession, we look at their reaction and how to move on

The Sun’s switch to the Conservatives is good news for The Sun

07 Oct 2009 00:00:00

The Sun’s switch from Labour set the media buzzing, but is this more of a publicity a stunt for the Murdoch paper than strategic decision to support David Cameron's Conservatives? PRmoment investigates

Why journalists should mind their Ps and Qs and start working with public relations professionals

07 Oct 2009 00:00:00

PROs describe the worst types of journalist and offer advice on how to improve working relationships

Andrew Szwajkowski, account director, creative, at consumer consultancy JCPR, discusses his day and why he will never have a paperless office

30 Sep 2009 00:00:00

Andrew Szwajkowski, Account Director at JCPR, commentates on the footy and drinks wine

The secret of being a top PRO? Preparation

30 Sep 2009 00:00:00

Journalists discuss which PR behaviours are the most irritating – for any PROs who are willing to listen

More people relax with Facebook than Twitter claims latest PRmoment research

30 Sep 2009 00:00:00

Facebook is still the social network of choice for most people as it gets checked daily by the majority of its users, while Twitter fails to charm 40 per cent of those who have tried it

Why finance and technology PROs love their jobs

23 Sep 2009 00:00:00

Which PROs work the hardest and which is the best sector to work in? Corporate, financial and tech PROs and argue their case.

The high street chains of Top Shop and Primark outshine Gucci and Prada when it comes to media mentions

23 Sep 2009 00:00:00

High street brand Topshop uses PR to dazzle in London Fashion Week as it raise its profile across multiple media channels, and out perform luxury brands Prada and Gucci

This is the best time to be in PR, says Colin Byrne

23 Sep 2009 00:00:00

Colin Byrne, UK & Europe CEO at Weber Shandwick, is focusing on the upturn

What not to wear – a smart user’s guide to dressing to impress

16 Sep 2009 00:00:00

Have you looked in a mirror lately? PRmoment casts a sartorial eye over what the best dressed PROs are wearing

RSPCA succeeds in generating greater online coverage than Oxfam, NSPCC and Marie Curie

16 Sep 2009 00:00:00

The RSPCA receives more online coverage than any other UK charity, as the media uses Britain's love of animals to drive traffic to their sites

Why Simon Francis, head of public sector at Band & Brown, finds Twitter so useful

16 Sep 2009 00:00:00

Simon Francis, head of public sector at PR agency Band & Brown, describes another busy day

Women’s talents may make them better suited to PR than men, but which sex makes the best PROs?

10 Sep 2009 00:00:00

Men and women fight to get their talents recognised in PRmoment’s debate about which gender rules the PR workplace

While the marketing industry has been bruised by the economic downturn, PR is perhaps weathering the storm best of all, says Katie Morris

10 Sep 2009 00:00:00

Katie Morris, chief executive at consultancy Seal, discusses the changing face of PR

Tesco makes the loudest noise in the media, with more coverage than Asda, Morrisons and Sainsburys put together

10 Sep 2009 00:00:00

Tesco dominates online media supermarket stories and attracts most criticism, while Morrisons generates the highest percentage of positive stories

Bruno’s power to shock helped it hit the headlines this summer, while the magic still works for Harry Potter

03 Sep 2009 00:00:00

Bruno and Harry Potter made the biggest noise out of the cinemas this season – PRmoment looks at coverage of this summer’s hottest films

PR professionals are blogging, campaigning and petitioning to fight Newspaper Licensing Authority’s new web licence proposals

02 Sep 2009 00:00:00

NLA claims eClips Web service will benefit PR industry, but its arguments continue to fall on deaf ears

02 Sep 2009 00:00:00

Alison Merrigan, associate director at Lansons, explains why she loves pitching

Reassuringly the troubles of Afghanistan are concerning the media more than celebrity stories like Katie Price and Peter Andre

19 Aug 2009 00:00:00

Serious news outweighs celebrity gossip – coverage of Afghanistan conflict is ten times more prevalent than that of Katie Price and Peter Andre

National Health Service defends achievements in US vs UK health-care arguments

19 Aug 2009 00:00:00

Britons defend National Health Service against attacks prompted by Obama’s proposed reforms to US health care

The challenges of creating healthcare PR campaigns in Europe

19 Aug 2009 00:00:00

A Director at BP Health, Tanya von Ahlefeldt, discusses the European healthcare market

Ryanair dominates the headlines when media discuss low-cost flying

13 Aug 2009 00:00:00

Ryanair beats Easyjet when it comes to budget airline online coverage, with stories focusing on charges and costs as consumers demand value

Could having children ruin your career in PR?

13 Aug 2009 00:00:00

Should PR employers bend over backwards to offer flexible working?

A broadcast PR specialist talks PRmoment through his day

13 Aug 2009 00:00:00

Ricky Vazquez, who heads up broadcast and digital PR at Ogilvy PR, talks through his day

How the PR silly season maximised ROI by losing cheese in space!

06 Aug 2009 00:00:00

How a cheesemaker, who couldn't afford a large advertising spend, used PR to hit the headlines by launching Cheddar into space

Sophie Daranyi, who heads integrated marketing agency Haygarth, says always look forward, not back

06 Aug 2009 00:00:00

CEO of Haygarth, Sophie Daranyi discusses management in a tough climate

Apps rule when it comes to coverage of iPhone and Blackberry Storm

05 Aug 2009 00:00:00

It's no longer about the phone - have the PR campaigns for the iPhone and the Blackberry Storm successfully given consumers a desire for Apps?

How public relations helped Bournemouth make an inaccurate weather forecast into a PR opportunity

22 Jul 2009 00:00:00

PRmoment looks at how Bournemouth’s demands for more accurate forecasting caught the media’s attention

What does a Corporate and Technology practice chief at a top London PR agency do with his day?

22 Jul 2009 00:00:00

Chris Cartwright is chair of Burson Marsteller’s corporate, issues and technology practice

How the profiles of Michelle Obama, Sarah Brown and Carla Sarkozy impact on their husband's reputations

22 Jul 2009 00:00:00

The contrasting effects of Sarah Brown, Michelle Obama, Carla Sarkozy and Veronica Lario (Berlesconi) on their husband's political fortunes

PR prospects for the graduates of 2009

16 Jul 2009 00:00:00

Latest survey figures depress graduates looking for jobs in PR as they show vacancy numbers and salaries are hit by the recession

Why PROs must consider consumers' online habits for media campaigns

16 Jul 2009 00:00:00

One third of consumers surveyed spend over 14 hours a week on the internet says latest research commissioned by PRmoment

Chris McLaughlin, vice president, external affairs at Inmarsat, discusses his challenges – on land, at sea and in the air

16 Jul 2009 00:00:00

Inmarsat's VP of External Affairs talks about the challenges of the Volvo Ocean Race

How Twitter and Facebook now play an important role in the distribution of news

09 Jul 2009 00:00:00

Twitter, Facebook and other social networks are more than just gossip sites, they play a vital role in the dissemination of news.

Media coverage mourning Michael Jackson's death

09 Jul 2009 00:00:00

Research into online newspaper coverage of Michael Jackson’s death shows that The Guardian’s media frenzy is three times greater than The Sun’s

As global marketing director at Adconian Media, Joanne Cox is responsible for global comms

08 Jul 2009 00:00:00

What priority does a Marketing Director give to PR have in business to business context

Cannes Lions Awards Public Relations Awards - what are they are looking for?

02 Jul 2009 00:00:00

At last the Cannes Lions Advertising Festival recognises the value of PR, but how much do awards recognise true talent?

Fiona Benharoosh, marketing director for aerospace specialists Ascend, talks to PRmoment

02 Jul 2009 00:00:00

PR in B2B markets requires a different use of digital communications

Labour’s expenses claims result in poor media coverage

02 Jul 2009 00:00:00

When MPs’ expenses obsessed the nation, coverage of the Labour Party was far more damning than for the Conservatives or the Liberal Democrats

The managing director of Z’est Corporate PR talks PRmoment through his kind of day

25 Jun 2009 00:00:00

Marc Prema-Ratner, MD of a London PR firm talks to PRMoment

Tennis and cricket remain the media darlings in June

25 Jun 2009 00:00:00

As the sun shines on Wimbledon and the English women’s cricket team celebrate their World Twenty20 victory, PRmoment analyses media support of these summer sports

What PR consultancies should consider for a new business pitch

25 Jun 2009 00:00:00

When the chance comes to win a new peice of PR business it is vital to make the most of it. We look at today’s competitive market

Glastonbury recieved near blanket media coverage, PRMoment looks behind the scenes

18 Jun 2009 00:00:00

Whatever the weather, summer means festivals, and according to our research, Glastonbury is succeeding in hitting the right notes with its publicity

We talk to Sally Rhodes, managing director, UK nations and regions at PR agency Trimedia

18 Jun 2009 00:00:00

Sally Rhodes talks to PRMoment about managing a public relations agency in a recession

How Joanna Lumley helped win the media war for the Gurkhas

18 Jun 2009 00:00:00

Joanna Lumley’s support of the Gurkha Justice Campaign was a crucial element of its success. PRmoment talks to councillor Peter Carroll

Car industry battles closures but holds its own in the media war

11 Jun 2009 00:00:00

The automotive industry is going through tough times, but latest research commissioned by PR moment shows that the media remains balanced in its coverage, and is certainly not twisting the knife.

Paul Borge is an associate director and head of digital at Consolidated PR helps clients to understand and capitalise on the online space around their organisations and brands.

11 Jun 2009 00:00:00

An expert on digital marketing and social media gives PRmoment the inside guide to the web

Why good PR must never promise more than it can deliver

11 Jun 2009 00:00:00

The dramatic rise that put so much stress on Britain’s Got Talent’s Susan Boyle is a reminder that not all publicity is good publicity

Jo Jamieson, regional director of Berkeley PR, helps businesses in the Thames Valley and London to raise their profiles.

05 Jun 2009 00:00:00

Time management is a challenge for any PR Director, staff and clients demand attention

Consumers still loyal to television for news, print and online media trail behind

04 Jun 2009 00:00:00

According research commissioned by PRmoment television still dominate how people access the news but online overtakes the printed media.

How the recession is affecting the PR industry

04 Jun 2009 00:00:00

PRMoment looks at the impact of the downturn on the Public Relations sector and the strategies PROs are using in the recession

The inside story on The Apprentice's approach to PR

29 May 2009 00:00:00

The PR that underpins the success of The BBC's The Apprentice has a great deal to teach the Public Relations profession.

The Media's coverage of Swine Flu is linked to the number of new cases

29 May 2009 00:00:00

Research commissioned by PRmoment underlines how the considerable media interest in swine flu in late April, when the first two cases were confirmed in Scotland, then dropped dramatically

BBC coverage swings to Tories as Budget coverage suggests growing anti-Labour bias

19 May 2009 00:00:00

The budget may be another nail in the coffin for Labour, judging from the media coverage. David Cameron's masterly PR plan continues...

Media coverage of banks changes from bankrupcy to bonuses

29 Apr 2009 00:00:00

How the media have changed emphasis from the survival of banks, to looking at the ethics of huge staff bonusses and the link to short terms objectives

Simon Rogers, news editor, graphics at The Guardian describes a typical day

28 Apr 2009 00:00:00

Rogers sits on the news desk at The Guardian

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14 Apr 2009 00:00:00

Richard Kanareck, Director of Communications at Ebay, talks to PRmoment about Public Relations

14 Apr 2009 00:00:00

As the recession deepens, the PR of Ebay must focus on giving consumers value