In today’s digital age, the growth of e-commerce has become an imperative for businesses seeking to maximize their potential for growth and success. In this article, we take an in-depth look at the crucial advantages of e-commerce for businesses. We’ll start by looking at why e-commerce has become indispensable, before looking at the multiple benefits […]

Maximize your potential: the crucial advantages of e-commerce for businesses
Elise Fety

In the world of e-commerce, packshot photography has become a key element in sales and customer loyalty. Brands need to be able to present their products at their best, with attractive images and precise details. However, many problems can arise during packshot photography. Shooting by hand is time-consuming and can be costly. Furthermore, mistakes are […]

Packshot photography: how Orbitvu has become a key partner for brands
Elise Fety

Welcome to the 5th and final article in our series The Complete Guide to Packshot Photography. Today, we’re tackling a crucial point for any company wishing to stand out from its online competitors: the consistency and homogeneity of your packshot photos. Indeed, ensuring consistency and homogeneity between each of your product photos over the long […]

The Complete Guide to Packshot Photography, 5: How to Ensure Consistency Between Photos
Elise Fety

Looking to boost sales on your website? Photos of your e-commerce products can make all the difference! In fact, a well-crafted photo can arouse the interest of your potential customers and encourage them to buy. But how do you create a photo that sells? In this article, we present our 10 foolproof tips for the […]

E-commerce product photography: 10 foolproof tips for creating a great-selling product photo!
Elise Fety

Welcome to the fourth article in our series The Complete Guide to Packshot Photography. Today, we’re going to be talking about media photography and more specifically which media to choose and why, a crucial issue to ensure you get the most impactful packshot possible. After all, some products need to be seen from every angle […]

The Complete Guide to Packshot Photography, 4: Which Media to Choose
Elise Fety

When it comes to packshot photography, the choice of lens is crucial to the success of professional-quality shots. Indeed, packshot photography is designed to showcase products, making them attractive and desirable to potential buyers. And to get perfect images, it’s essential to pay particular attention to lens selection. And it’s only by asking the right […]

How to choose the best lens for product photography? All the questions you need to ask
Elise Fety

Welcome to the third article in our series The Complete Guide to Packshot Photography. Today, we’re going to delve into the specifics of each type of product and how to showcase them effectively in photography. We’ll be talking about textures, reflections, transparency, shape, dimensions and much more. The aim of packshot photography is to represent […]

The Complete Guide to Packshot Photography, 3: How to Showcase your Products
Elise Fety

In a world where images are everywhere, it’s essential to know which is the best image format for the web and to showcase your product photos online. There are many image formats to choose from, and you can quickly get lost. That’s why in this article we offer you an overview of the most common […]

JPEG, PNG, RAW, WebP: Which is the Best Image Format for the Web?
Elise Fety

Welcome to the second part of our comprehensive guide to packshot photography. In this article, we’ll cover the essential aspects of product photography equipment, as well as the basics you need to know to achieve optimal results. Whether you’re a company looking to maximize sales of your products online, a novice professional or an experienced […]

The Complete Guide to Packshot Photography, 2: Equipment and Key Concepts
Elise Fety

If you sell your products on Amazon, you know how important images are in convincing buyers to click “Add to Cart”. Your Amazon product photos are the first impression customers will have of your product, so it’s important to be aware of Amazon’s requirements while catching your customers’ eye. In this article, we’ll take a […]

Amazon: How to Get the Best Product Photos to Boost your Sales
Elise Fety