PakMediaBlog

Establishing Realistic Expectations for Your Reputation Management Campaign

PakMediaBlog — Sat, 29 Sep 2012 04:50:28 +0000

This post is written by Rich Gorman. Author info at the end of the post. Few things are more devastating than discovering that your good name has been dragged through the mud, particularly online, for all the world to see. For business owners, of course, this kind of online defamation can prove costly; bad reviews(...)

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Wearing Asim Jofa helps you avoid standing in Queues for Bills & Other Stories

Hiba Moeen — Wed, 04 Jul 2012 11:34:32 +0000

When it all seemed that the marketers’ lawn craze was coming to a standstill or getting saturated, Asim Jofa came back with a bang, a bang so loud that it questions intellect and relationship with the consumer. It gives you a reason for wearing Asim Jofa because you behave or adapt to situations in a(...)

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PEL’s Hilarious Advertisement highlights a Hard Sell Approach

Hiba Moeen — Sat, 28 Apr 2012 08:10:04 +0000

PEL has come up with an amazing TVC that is no doubt destined towards making the advertisement industry proud of this piece of art. It highlights the functional attribute of PEL refrigerators through a parody of one of the most famous actors, the act of stammering is there to be remembered forever and thus(...)

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3rd PFDC Sunsilk Fashion Week 2012 Starting Today

PakMediaBlog — Fri, 13 Apr 2012 03:55:41 +0000

PFDC Sunsilk Fashion Week is back again in with a lot of glamour, glitz, high fashion, pret and stunning hairdos all, and is going to start today at the Lahore Expo Centre from April 13-16 2012. Pakistani designers with international fame, from HSY to Kamiar Rokni to Sania Maskatiya, will present their latest collections. Adding(...)

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Why Coca Cola, Diet Coke and Pepsi are losing market share

Babar Khan — Tue, 27 Mar 2012 09:35:00 +0000

A study from Beverage Digest and the Beverage Marketing Corporation, released Tuesday, finds that non carbonated drinks are experiencing strong growth, with energy drinks are witnessing double-digit increases last year, Dasani, one of Atlanta-based Coke’s water lines, growing 11 percent and coffee growing by 9.4 percent. Keeping these trends in mind, PepsiCo and Tata collaborated(...)

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djuice – First Corporate Supporter of The One Rupee Project

Sarosh Waiz — Tue, 27 Mar 2012 08:13:26 +0000

djuice joined hands with The One Rupee Project as the 1st corporate supporter to help build a sustainable Pakistan. Supporting the cause with a strong message of “Apney Aik Rupay Sey Har Aik Ka Kal Badal Daalo,” djuice is helping to create awareness to build up this silent revolution. This is a step further in(...)

This post djuice – First Corporate Supporter of The One Rupee Project is aggregated on PakMediaBlog.

Why JWT shouldn’t have acquired Converge Technologies

Sahlique Sultan — Mon, 26 Mar 2012 23:25:45 +0000

In the complex world of mergers and acquisitions, numbers must take a back seat while vision and product promise step into the limelight. At least, this is a lesson JWT Pakistan CEO Mr. Mansoor Karim Shaikh will learn with time, as his team learns truly what comprises of the true capabilities that Converge Technologies boasts(...)

This post Why JWT shouldn’t have acquired Converge Technologies is aggregated on PakMediaBlog.

One Rupee Project – Post Launch Write-up by Mr. Ali Sher Rahman

PakMediaBlog — Sun, 25 Mar 2012 14:42:11 +0000

The name, “One Rupee Project”, being quite appealing, made it simply irresistible as I came across it initially on Dr. Awab Alvi’s facebook page and twitter. The project, from whatever was shared of it initially, seemed to be a very simple initiative and was able to capture my attention. One Rupee?, I thought to myself,(...)

This post One Rupee Project – Post Launch Write-up by Mr. Ali Sher Rahman is aggregated on PakMediaBlog.

How Chinese investors took advantage of the Euro zone crisis

Sahlique Sultan — Sun, 25 Mar 2012 07:00:11 +0000

Ten years ago, Chinese investments overseas added up to just USD 3 billion and last year, the number shot to USD 59 billion. Companies in oil, gas, metals and mining comprised over 50% of the investment portfolio for Chinese firms, which are now moving up the value chain with industry and technology. Shandong Heavy Industry(...)

This post How Chinese investors took advantage of the Euro zone crisis is aggregated on PakMediaBlog.

Investing in regional companies earns more than parent company

Sahlique Sultan — Sat, 24 Mar 2012 07:00:37 +0000

A new study from Yale associate professor K.J. Martijn Cremers shows that in the case of 92 companies, it was considerably more profitable to invest in regional affiliates instead of the parent companies operating in developing markets. He found that USD 1 invested in the affiliates over a 13 year period would have returned USD(...)

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