PakMediaBlog

Experiential Marketing: Customer Centric Shopping Experience

Babar Javed — Mon, 15 Mar 2010 14:40:40 +0000

In an online study on over 5000 retailers in Euro zone by the WPP Group PLC, aimed at identifying the motivation behind the customers why, what, where and how in term of shopping, it was found that consumers follow a multidimensional approach. The shopper of the modern worlds has high standards of the shopping [...]

Ufone Spampaign: Spamming The Pakistani Blogosphere!

Sarosh Waiz — Mon, 15 Mar 2010 12:07:46 +0000

I don’t know what is wrong with the Telecom Sector in Pakistan? In order to try and get hold of social media, they have been trying everything possible left, right and centre! Although, some of them have been trying their best to understand the mechanics of social media, the rest continue to be shameless to [...]

Mc-Donald’s New Jingle Based TVC 11-12-44-622!!

Sarosh Waiz — Sun, 14 Mar 2010 08:59:25 +0000

Just checked out the new TVC by Mcdonald’s featuring Junaid and Xulfi from the Call Band. The ad is trying to building up on the delivery service by McDonald’s with a catchy jingle. This looks like an attempt to build the recall of their delivery number 11-12-44-622 .. interestingly enough I have seen the commercial [...]

Free Media: Good or Evil?

Umair Masoom — Fri, 12 Mar 2010 14:31:57 +0000

Media affects our attitudes, behavior and our daily lives in numerous ways. Mass media has the power to alter and change our perception of individuals, society, politics as well as nations. In an era where media freedom is being considered as an essence of democracy and where privatized media is advocating liberalization, many of us fail to understand the negative consequences of media freedom on audience behavior and thought processes.

Azm-e-Alishan! Show Your Azm for the Nation

Umer Tanveer — Fri, 12 Mar 2010 05:25:33 +0000

Come on Pakistan show your ‘Azm’, Lets build Pakistan!! Azmealishan is the resolve that each citizen of Pakistan has for Pakistan. A time when the country faces numerous issues at all levels Azmealishan comes as a platform to unite the nation, where family, friends, neighbours, students, teachers, celebrities, business community and people from all walks [...]

The Dirty War of Advertising!

Beenish Qureshi — Wed, 10 Mar 2010 20:02:49 +0000

Since the times are changing we are moving on to modernization. Our advertising industry is also incorporating aspects some of which are culturally misfit. However, let’s not be too critical as they are catering to the new generation. They only show what we want to see. But taking that point forward, are we forgetting the [...]

Pepsico Launches Sting

Zaira Rahman — Wed, 03 Mar 2010 09:40:41 +0000

Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. Sting [...]

Elements That Help To Generate The Viral Impact

Sarosh Waiz — Mon, 01 Mar 2010 05:41:10 +0000

We have all been watching and consuming video content on the web since our bandwidths increased through DSL and other options. Because of the social sphere nowadays, all of us have the ability to share such videos with our friends and family through social networks that we are a part of. This is an opportunity that [...]

PMB Was Down Because Of A Hosting Glitch!

Sarosh Waiz — Sat, 27 Feb 2010 07:03:27 +0000

Greetings PMB Readers and Loyalists, PMB was off the web for about 48 hours because of a glitch with the hosting company. Since we are growing with more readers happy with the PMB initiative, the hosting company migrated us to a better server temporarily. However, we are looking to change our hosts and once we finalize and [...]

Lessons in Financial Health

Babar Javed — Mon, 22 Feb 2010 19:15:19 +0000

The information age sparked from the 1990’s has created a false sense of total & complete knowledge over the masses in managerial circles. They fail to note that simple having access to information does not translate to having the tools to understand it. Now more than ever; managers, investors and stakeholders need to start understanding how [...]