PakMediaBlog

Maria B. on “Islam Hum Sab Ke Liye” (Hum TV)

Zahra Baray — Sun, 22 Aug 2010 19:44:39 +0000

What would come to your mind if I link designers with a purely Islamic show? I don’t know about you but it certainly makes me lose the credibility of the discussion of the show. HUM TV has started a transmission by the name of “Islam Hum Sab Ke Liye” starring Maria B and Khaled Zaheer. [...]

Ramadan Is Olpers Ramadan

Jawad Usman — Tue, 17 Aug 2010 16:57:12 +0000

Muslims all over the world greet Ramadan with great enthusiasm. For every Muslim, Ramadan is a way of pleasing the Almighty and for most brands around the world Ramadan is about pleasing and getting close to their Muslim consumers. Over 1.57 billion Muslims around the world serve as a huge opportunity for any brand and [...]

Pakistan wins at the PMAA 2010

Umair Kazi — Mon, 16 Aug 2010 05:45:30 +0000

The results of the Promotion Marketing Awards of Asia (PMAA) were announced recently in Australia. This year was the first time that any Pakistani agency won amongst the very best of Asian countries from India to all the way to Australia. Specifically, Bulls Eye Communications, a home grown creative agency won 2 Dragons (awards). A [...]

Internal Brain Drain

Babar Javed — Thu, 12 Aug 2010 11:24:47 +0000

We are at War; more specifically, the war on lost talent. Managers complain about the lack of enough qualified people to enter the leadership pipeline even with the current economic climate. Experts point to the companies inability in fully utilizing half their talent pool – a decade ago managers would say their female workforce would [...]

Silent Salesmen

Asif — Thu, 12 Aug 2010 08:21:24 +0000

This bottle is iconic I don’t even have to mention the name of this product. From small children to our grandparents almost everyone in the world knows what it is. The design of this bottle was copyrighted because this brand was being copied by so many copycats and this bottle ensured that people could tell [...]

Nudity in Advertisements

Hiba Moeen — Thu, 22 Jul 2010 08:37:57 +0000

One of the marketing concepts taught to us last semester included not to have promotions based on nudity or that indicative of any traces of racism. Nude advertisements sound weird and people would wonder about how an advertisement can be nude, however, the example given by our teacher was quite self explanatory, it was Magnum’s [...]

Scent Marketing II… Lets Pick That Nose People!!

Moazzam Kamran — Sat, 17 Jul 2010 04:46:40 +0000

I’m sorry for grossing all of you out but I just couldn’t resist . For all those who didn’t read my last article check it out here!. A little recap on the previous article would be that how ‘scent marketing’ is becoming a key discussion area for marketers across the globe. I mentioned earlier that I [...]

Scent Marketing… I Bet Your Nose Knows

Moazzam Kamran — Thu, 15 Jul 2010 05:35:58 +0000

[Image Credits: http://www.design-emotion.com/2006/12/08/scent-branding-using-the-power-of-smell-to-get-consumers-emotional-and-to-buy-your-stuff/] Its been such a long time since I’ve contributed to PakMediaBlog that I forgot my password… and after about a hundred tries I finally remembered and man its good to be back … I love to write and being away from writing was like getting a tattoo removed. Not that I have one [...]

Brand Elections 2010

Umair Kazi — Thu, 08 Jul 2010 11:32:31 +0000

Brand Elections 2010 is the largest single survey research of its kind, featuring a representative 10,000 sample across all SECs and over 3500 brands of Pakistan to determine the Top Brands by Target Audience, Top Brands by Region, Top Brands by 50+ Categories and Overall Top 100 Brands of Pakistan.

Coca Cola Initiates the First Ever Live Billboard in Pakistan

Zahra Baray — Tue, 29 Jun 2010 05:19:38 +0000

And once again Coke proves its *Out of Box* thinking! I bet everyone who’se been following my blog posts must be knowing i live close to sea view so any activity or unusual branding taking place at Sea View is hard to miss! Sundays are the most dreaded days for a person who lives close [...]