PakMediaBlog

The Dirty War of Advertising!

Beenish Qureshi — Wed, 10 Mar 2010 20:02:49 +0000

Since the times are changing we are moving on to modernization. Our advertising industry is also incorporating aspects some of which are culturally misfit. However, let’s not be too critical as they are catering to the new generation. They only show what we want to see. But taking that point forward, are we forgetting the [...]

Pepsico Launches Sting

Zaira Rahman — Wed, 03 Mar 2010 09:40:41 +0000

Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. Sting [...]

Elements That Help To Generate The Viral Impact

Sarosh Waiz — Mon, 01 Mar 2010 05:41:10 +0000

We have all been watching and consuming video content on the web since our bandwidths increased through DSL and other options. Because of the social sphere nowadays, all of us have the ability to share such videos with our friends and family through social networks that we are a part of. This is an opportunity that [...]

PMB Was Down Because Of A Hosting Glitch!

Sarosh Waiz — Sat, 27 Feb 2010 07:03:27 +0000

Greetings PMB Readers and Loyalists, PMB was off the web for about 48 hours because of a glitch with the hosting company. Since we are growing with more readers happy with the PMB initiative, the hosting company migrated us to a better server temporarily. However, we are looking to change our hosts and once we finalize and [...]

Lessons in Financial Health

Babar Javed — Mon, 22 Feb 2010 19:15:19 +0000

The information age sparked from the 1990’s has created a false sense of total & complete knowledge over the masses in managerial circles. They fail to note that simple having access to information does not translate to having the tools to understand it. Now more than ever; managers, investors and stakeholders need to start understanding how [...]

Pepsi Sensory – Ad (2010) – [Video]

Sarosh Waiz — Fri, 19 Feb 2010 06:32:37 +0000

February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns. The new logo change is finally introduced in Pakistan and it is yet to be registered [...]

Pakistan’s Pioneer Filmmaking Academy

Azra — Thu, 18 Feb 2010 06:27:29 +0000

The South Asian Academy of Motion Picture Arts & Television (SAAMPT) is Pakistan’s pioneer academy providing comprehensive and extensive hands on training in the diverse fields of media arts and sciences. SAAMPT currently offers one year programs in Digital and Documentary Filmmaking, and two year advanced programs in Directing for Camera, and Cinematography. SAAMPT also offers short courses in Broadcast [...]

Modern Day Marketing Communication Forum – Karachi

Umair Farooq — Wed, 17 Feb 2010 05:40:21 +0000

Marketers, We are pleased to inform you that we are arranging forums of top marketers of Pakistan with an intention of a structured healthy discussion/debate on “modern day marketing communication” – we would be trying to judge the space that digital media has created for itself within the mix. An event where the TOP marketers of the [...]

Vintage Car Show [Pictures] – 2010 at The Forum – Karachi

Sarosh Waiz — Tue, 16 Feb 2010 03:46:04 +0000

Visited the Vintage Car Show at The Forum Karachi on the 14th of February 2010. Since I have some interest in vintage cars, it was an attractive event for me and I was looking forward to it since the last couple of months. A lot of car owners came in, to exhibit and display their [...]

Happy ‘Not So’ Valentine’s Day

Umer Tanveer — Sat, 13 Feb 2010 18:35:24 +0000

Yes it’s that time of the year when love is in the air (kind of), When local based condom brands start offering a premium to their faithful, When hotels/motels/rest houses/flowers/bouquets go over board and overpriced. Are we thinking on the same lines?? I guess we are. Culture serves as a best reflection to a nation and [...]