We're having our first community brunch this Sunday, in celebration of the growth, progress, and launch of MVMT.

We've experienced the power of ritualized acts of communal eating. So we've decided to regularly create a space for staff, partners and clients to break bread (literally), inspired by the great private Sunday Brunch Sessions hosted by Michael Cordero, as well as Jullien Gordon's Purpose Finding Pot-Lucks (both in Brooklyn, FYI).

This weekend we'll be enjoying a buffet from Wafles & Dinges, including an assortment of Belgian Waffles & lots of homegrown love.

Feel free to follow us on Twitter or Join us on Facebook for an invite.

He used Justin.tv to live stream and record the event. Justin.tv is a great way for small business and event organizers to provide their audience with live video and the place to broadcast and share video online.

Part 1

Watch live video from MVMT TV on Justin.tv

Part 2

Watch live video from MVMT TV on Justin.tv

Big shout out to Remezcla, and Myspace for finally getting their "en tu ciudad" section together. We were getting very worried.

MAD HELLA PRESENTS
Pre-Release Party for Kahlil Almustafa's New book "GROWING UP HIP HOP"

Dropping August 18th!!Come celebrate with the MAD HELLA Crew once again. We got DJ Cato aka Congri spinning by the tree wit Special guests DJ LUCHA from San Diego(B-side Players DJ), The Ahficanados, DJ Shorty-wop and All the way from the BAY, DJ WISDOM, Aint no party like a MAD HELLA PARTY!!!!

Check the photo:

You can find you more about his views here www.technorganizing.com

Dedicated to all of you, because no matter what you will always be MY ONE AND ONLY LOVE!

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This is a guest post by Scott Shane as a follow up to his entrepreneurship test. He is the A. Malachi Mixon Professor of Entrepreneurial Studies at Case Western Reserve University. He is the author of seven books, the latest of which is The Illusions of Entrepreneurship: The Costly Myths That Entrepreneurs, Investors, and Policy Makers Live By. Many entrepreneurs believe a bunch of myths about entrepreneurship, so here are ten of the most common and the realities that bust them:

1. It takes a lot of money to finance a new business. Not true. The typical start-up only requires about $25,000 to get going. The successful entrepreneurs who don’t believe the myth design their businesses to work with little cash. They borrow instead of paying for things. They rent instead of buy. And they turn fixed costs into variable costs by, say, paying people commissions instead of salaries.

2. Venture capitalists are a good place to go for start-up money. Not unless you start a computer or biotech company. Computer hardware and software, semiconductors, communication, and biotechnology account for 81 percent of all venture capital dollars, and seventy-two percent of the companies that got VC money over the past fifteen or so years. VCs only fund about 3,000 companies per year and only about one quarter of those companies are in the seed or start-up stage. In fact, the odds that a start-up company will get VC money are about one in 4,000. That’ s worse than the odds that you will die from a fall in the shower.

3. Most business angels are rich. If rich means being an accredited investor –a person with a net worth of more than $1 million or an annual income of $200,000 per year if single and $300,000 if married – then the answer is “no.” Almost three quarters of the people who provide capital to fund the start-ups of other people who are not friends, neighbors, co-workers, or family don’t meet SEC accreditation requirements. In fact, thirty-two percent have a household income of $40,000 per year or less and seventeen percent have a negative net worth.

4. Start-ups can’t be financed with debt. Actually, debt is more common than equity. According to the Federal Reserve’s Survey of Small Business Finances, fifty-three percent of the financing of companies that are two years old or younger comes from debt and only forty-seven percent comes from equity. So a lot of entrepreneurs out there are using debt rather than equity to fund their companies.

5. Banks don’t lend money to start-ups. This is another myth. Again, the Federal Reserve data shows that banks account for sixteen percent of all the financing provided to companies that are two years old or younger. While sixteen percent might not seem that high, it is three percent higher than the amount of money provided by the next highest source – trade creditors –and is higher than a bunch of other sources that everyone talks about going to: friends and family, business angels, venture capitalists, strategic investors, and government agencies.

6. Most entrepreneurs start businesses in attractive industries. Sadly, the opposite is true. Most entrepreneurs head right for the worst industries for start-ups. The correlation between the number of entrepreneurs starting businesses in an industry and the number of companies failing in the industry is 0.77. That means that most entrepreneurs are picking industries in which they are mostlikely to fail.

7. The growth of a start-up depends more on an entrepreneur’s talent than on the business he chooses. Sorry to deflate some egos here, but the industry you choose to start your company has a huge effect on the odds that it will grow. Over the past twenty years or so, about 4.2 percent of all start-ups in the computer and office equipment industry made the Inc 500 list of the fastest growing private companies in the U.S. 0.005 percent of start-ups in the hotel and motel industry and 0.007 percent of start-up eating and drinking establishments made the Inc. 500. That means the odds that you will make the Inc 500 are 840 times higher if you start a computer company than if you start a hotel or motel. There is nothing anyone has discovered about the effects of entrepreneurial talent that has a similar magnitude effect on the growth of new businesses.

8. Most entrepreneurs are successful financially. Sorry, this is another myth. Entrepreneurship creates a lot of wealth, but it is very unevenly distributed. The typical profit of an owner-managed business is $39,000 per year. Only the top ten percent of entrepreneurs earn more money than employees. And the typical entrepreneur earns less money than he otherwise would have earned working for someone else.

9. Many start-ups achieve the sales growth projections that equity investors are looking for. Not even close. Of the 590,000 or so new businesses with at least one employee founded in this country every year, data from the U.S. Census shows that less than 200 reach the $100 million in sales in six years that venture capitalists talk about looking for. About 500 firms reach the $50 million in sales that the sophisticated angels, like the ones at Tech Coast Angels and the Band of Angels talk about. In fact, only about 9,500 companies reach $5 million in sales in that amount of time.

10. Starting a business is easy. Actually it isn’t, and most people who begin the process of starting a company fail to get one up and running. Seven years after beginning the process of starting a business, only one-third of people have a new company with positive cash flow greater than the salary and expenses of the owner for more than three consecutive months.

What does one say on the very first day of a new year,
after having one year prior promised to Combat The Mundane?

One says, Hello.

Hello.
In 2007, the Parallel MVMT began to move and move things.
In brief, we started.

As an creative agency we sought to defined ourselves and our business,
going from one project to the next, and in the process
solidified a new team, a new office, a new set of extraordinary Parallels,
discovered a vast array of MVMT makers and secured a set of extra ordinary clients.

In 2008, we're proud to announce having been selected as the Agency of Record for the following clients; The People's DP [www.thepeoplesdp.com], Toofly NYC [www.tooflynyc.com], Kahlil Almustafa [www.kahlilalmustafa.com], & Freshetic [www.fresthetic.com].

All have a talent for pushing towards innovation & progress. We've partnered with them over the next year, and will be aiding in their day-to-day business development and management.

Also, we've launched our TechnOrganizing™, Parallel Catalyst & T-Shirt On Demand services. With this launch, we've been chosen to serve as the 2008 technOrganizing™ Agency of Record for the Hip-Hop Theater Festival [www.hiphoptheaterfest.org], the Downtown Staten Island Council [www.downtownsi.com], and the Anchorage Urban League Young Professionals [www.nul-anchorage.org].

And yes, we're now taking applications for the 6 community based organizations that will receive a suit of pro-bono services in 2008. Deadline is February 15. Awards will be announced on March 15.

We're excited for a new year. Let's make the pendulum tip towards progress.

Oh, the new office is on 1133 Broadway New York, NY 10010 Room 1028,
stop by.

Say Hello to 2008.

"They say a lot about us, let us tell you what we ain't. Stagnant."

"For the entrepreneurial artist or arts based organization, there is no better catalyst for business growth than the web. Everything is faster, better, stronger, and available 24/7. My team and I, all artivist with our own businesses, intend on making this art of doing business online more accessible than it's ever been. This we believe will allow artists to do what they do best; grow."

Web sites are dead.
So, Build Online Businesses... That's Progress

Parallel MVMT champions artists and arts based organizations to master an often challenging endeavor; that art of growing your business.

In todays market, it’s a great step forward to actually have a website that communicates the benefits of your art, service and/or product. Many people miss opportunities simply because they don’t have one. Parallel believes it’s a more elevated step towards progress to create a website that actually generates  online business. For this reason, we created Parallel Catalyst.

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