Kendaryl brings deep experience across programmatic strategy, activation, and optimization, with a strong command of demand side platforms and a sharp eye for performance driven media planning. He will lead programmatic initiatives across channels, partner closely with internal teams and clients, and help drive measurable outcomes for brands in the health and wellness space.
Based in Milwaukee, WI, Kendaryl is a graduate of University of Wisconsin – Whitewater, where he earned his MBA with a Marketing emphasis.

Outside of work, he enjoys spending time with friends and family, playing NBA 2k on Xbox, music, and watching sports.

Welcome to the team, Kendaryl!

Ricardo recently earned his Master of Science in Business Analytics from the University of Colorado Boulder, bringing a strong foundation in analytics, data visualization, and marketing strategy, along with prior experience in client-facing roles across sales and account management.In his role, Ricardo will support paid media and SEO teams by building analytics dashboards, analyzing performance data, and translating insights into actionable recommendations that help our health and wellness clients drive measurable results.

Outside of work, he enjoys staying active through snowboarding, hiking, and running. We’re excited to have him on board.

Welcome to Parallel Path, Ricardo!

An Ohio University graduate with agency experience, Maddie brings expertise managing media, production, and client projects. She’s known for keeping workflows organized, timelines on track, and teams aligned, helping creative and strategic work run smoothly.

Outside the office, Maddie enjoys cooking, crafting, traveling, and exploring new places in Columbus with family and friends.

Welcome to the team, Maddie!

With more than nine years of experience in digital marketing, client strategy, and team leadership, Sara brings a thoughtful, results-driven approach to everything she does. She’s led high-performing teams, managed complex client portfolios, and partnered closely with sales, product, analytics, and client success teams to deliver smart, data-backed solutions. Known for her ability to balance big-picture strategy with strong execution, Sara builds trusted partnerships and collaborates closely with clients to turn strategy into action.

Based in Columbus, OH, Sara is a graduate of The Ohio State University, where she earned her BA in Strategic Communications with a minor in Music, Media & Enterprise. Outside of work, you’ll find her soaking up time with her husband and their 15-month-old, getting outside whenever possible, catching live music, and staying strong through lifting weights.

We’re excited to have Sara bring her strategic mindset, collaborative energy, and leadership experience to support our client partners and help move wellness forward.

Join us in welcoming Sara to the team!

MK brings a strong background in performance marketing, spanning search, social, and app-focused growth. She’s especially interested in how performance systems are built, tested, and improved over time, and is known for building structure where it’s needed and pressure-testing assumptions along the way to help turn data into confident, forward-moving decisions.

Outside of work, MK loves exploring creative outlets as they fit into each season of life. Her three constants are yoga, spending any free time she has outside, and experimenting in the kitchen. Currently based in Florida and heading toward Colorado, she’s guided by curiosity, grounded growth, and a long-term vision for what’s next.

Join us in welcoming MK to the team!

Jenna brings deep experience shaping SEO strategy for healthcare organizations as well as enterprise-scale brands. She’s known for translating complex performance data into clear, actionable strategy and partnering closely with teams to solve tough organic visibility challenges and expand their reach.

Beyond SEO, Jenna can usually be found making pizza and cooking with her husband, Tyler, and their Wheaten Terrier, Ashby, sharing good food with friends and their Edgewater, Colorado community.

Join us in welcoming Jenna to the team!

This decision aligns with Mattress Warehouse’s recent growth milestones and strategic priorities. In May, the company announced the acquisition of 176 additional store locations, pushing its footprint to more than 500 stores and expanding its distribution capabilities, a move designed to fuel market penetration and customer reach.

“Naming Parallel Path as our lead agency partner comes at a pivotal moment in our journey,” said Tracy Jones, Chief Marketing Officer at Mattress Warehouse. “With our rapid expansion and our commitment to deliver a best-in-class sleep shopping experience for every guest, we need a partner with a truly results-driven mindset. With Parallel Path, we have a partner who can help us amplify our brand, capture market share, and expand our footprint with continued momentum.”

Parallel Path will lead brand strategy, media, content, and analytics to amplify Mattress Warehouse’s value proposition and local market relevance across its expanding retail footprint. The engagement includes customer acquisition and expansion programs that connect national brand marketing with high-impact local activation.

“We are honored to be chosen by Mattress Warehouse as their lead agency,” said John Kadlic, Chief Executive Officer of Parallel Path. “Our team is excited to help Mattress Warehouse strengthen its category leadership, elevate customer experience, and support its growth ambitions.”

The partnership will focus on advancing Mattress Warehouse’s priorities: scaling the store network, improving market coverage, and reinforcing a broad, customer-first assortment strategy that serves every shopper — from entry price points to premium brands — while maximizing marketing opportunities and driving business outcomes.

About Mattress Warehouse

Founded in 1989, Mattress Warehouse is the largest independently owned mattress retailer in the United States, now operating 500+ locations across an expanded geographic footprint with robust distribution infrastructure. The company continues to accelerate growth through strategic acquisitions and new market development.

About Parallel Path

Parallel Path is a Boulder, Colorado–based integrated marketing agency that helps aspiring health and wellness brands accelerate performance through strategy, media, content, and analytics.

For further information about Mattress Warehouse, please visit https://mattresswarehouse.com/

To read the full press release, click HERE.

A Colorado native and a recent graduate of CU Boulder’s Master of Science in Business Analytics program, Dutch is a strategic marketer who bridges the gap between data and creativity. He brings a passion for data storytelling to uncover the customer insights that power impactful, results-driven campaigns for B2B and B2C brands.

Dutch excels at collaborating with strategists and creatives to ensure our work is not only compelling but also grounded in what drives real business growth. We’re excited for him to bring his analytical skills and collaborative approach to our clients. Outside the office, he enjoys hiking, practicing photography, and (attempting) to learn fly-fishing.

Join us in welcoming Dutch to the team!

With nearly a decade of experience in digital strategy, client services, and performance marketing, Jacqueline has partnered with brands across retail, outdoor, lifestyle apparel, and wellness helping them grow through data-driven, audience-first media strategies.

Known for her deep client relationships and unstoppable drive, Jacqueline brings a blend of cross-channel expertise, sharp strategic thinking, and a genuine passion for helping brands move forward.

Out of the hills of New England in The Berkshires, you’ll find her yacking it up on local trails or deep in the backcountry — trout fishing, alpine touring, or carving glades in true four-season fashion.

We’re excited to have her bring her energy and experience to the team at Parallel Path.

Welcome, Jacqueline!

Kelsey brings more than 18 years of experience in brand strategy, consumer insights, and client partnership. She has worked across industries including CPG, automotive, retail, and professional sports, partnering with brands such as P&G, General Motors, Lowe’s, and the Columbus Crew Soccer Club. Known for building strong client relationships and acting as a true extension of her partners’ teams, Kelsey excels at uncovering opportunities, solving complex challenges, and guiding brands toward strategic growth.

Based in Columbus, OH, Kelsey is a graduate of Ohio University, where she earned her BS in Journalism/Advertising with a minor in Retail & Fashion Merchandising. Outside of work, Kelsey fuels her passion for health and wellness through strength training, Peloton rides, hiking, and running. She also loves making the most of family adventures with her husband and three boys.

At Parallel Path, Kelsey will bring her strategic expertise and collaborative spirit to support our health and wellness client partners and help move wellness forward. We are confident that Kelsey’s unique blend of skills, passion, and experience will be a valuable asset to our team and our clients. Welcome aboard, Kelsey!