Passion to Move Your Brand - The Official Blog of Tomcat Advertising Agency

GO BOKKE

noreply@blogger.com (Tomcat Advertising Agency) — Fri, 09 Sep 2011 14:19:00 +0000

Tomcat and stork meet mid-flight

noreply@blogger.com (Tomcat Advertising Agency) — Mon, 22 Aug 2011 14:15:00 +0000

Excitement is almost tangible in the agency air at the moment, with not one but two mothers-to-be aboard the Tomcat - Jeanene and Kim-Lee. Not wanting to pass up a makietie opportunity, the crew recently decided to throw a surprise baby shower for the young moms and their unborn sons. After much strategic planning, many secret missions and some near slips of the tongue, the big party day finally arrived. No detail had been overlooked - snacks, presents, non-alcoholic drinks for pregnant mommies and even "M" for "Martin" (Jeanene's son) and "B" for "Blake" (Kim-Lee's son) cupcakes had been carefully acquired.

Once everything had been set out and The Plan set into motion, the crew stationed themselves in the boardroom. After much anticipation and a popping balloon threatening to give the game away, the unsuspecting mothers finally opened the door, to be welcomed by the pop of a champagne cork, a slightly amended version of "Veels geluk liewe maatjie" and balloons with the words "Welcome Jeanene and Martin" and "Welcome Kim-Lee and Blake".

While the crew tucked into a lavish spread of mini hamburgers, hotdogs, sausage rolls and other lip-smacking treats, Jeanene and Kim opened a shower of presents to the oohs, aahs and broody sighs of those around. Gift bags revealed everything from teeny-tiny Springbok jerseys and teddy bear to chocolates and sweet things for the moms to enjoy. And though the party is now over and it's back to work for the Tomcat team, we're all eagerly counting down the days with Jeanene and Kim.

Living over the edge

noreply@blogger.com (Tomcat Advertising Agency) — Fri, 22 Jul 2011 06:10:00 +0000

On a recent business trip to China, an Eastern adrenaline bug specie sunk its teeth into Thomas Houghton-Dixon (Tomcat CEO) and Nico Panagio. With wobbling knees and galloping hearts, the two friends decided to brave The Macau Tower Bungy Jump. This nerve cruncher is the highest bungy jump destination in the world, measuring 233 meters in height - 17 meters higher than our very own Bloukrans. The jump was a once in a lifetime experience for both brave South Africans - one small step for man, one giant plummet for Thomas and Nico. Hats off to the two of them!

Happy birthday, farewell and good luck, Dirk!

noreply@blogger.com (Tomcat Advertising Agency) — Thu, 30 Jun 2011 10:52:00 +0000

It's a day of mixed emotions...
Today on the Tomcat we celebrate Dirk's birthday with cake, treats and many a smile! Yet at the same time we shed a tear as we bid him farewell on his last day at Tomcat. Though we are sad to lose you, we wish you the best of luck in all your new endeavors, Dirk!

Barefoot Wine in-store display

noreply@blogger.com (Tomcat Advertising Agency) — Fri, 03 Jun 2011 13:29:00 +0000

As you can remember, Barefoot Wine recently launched in South Africa. Here is an example on how we are letting people in on the good vibes of this of this wine brand in-store:

Tomcat's pro-bono campaign for SNAP

noreply@blogger.com (Tomcat Advertising Agency) — Wed, 11 May 2011 06:23:00 +0000

Tomcat Advertising recently put together a campaign for SNAP to increase public awareness about Autism. In South Africa, the prevalence of this development disorder has increased by 500% over the past five years - with an current statistic of 1 out of 100 children in South Africa being affected by autism.

The team worked on an array of platforms for this campaign, including print, radio and television. Have a look at the work Tomcat brought to the table:

With the print ads, the team decided to mainly educate the reader about autism, and then how the reader can contribute to helping children with autism.

Radio

With the radio ad, a straight read captures the essence of the campaign.

Television

An animation that combines the print and radio ads.

Give your habitat exceptional style

noreply@blogger.com (Tomcat Advertising Agency) — Tue, 19 Apr 2011 14:50:00 +0000

ON•TAP's Endearing partnerships through exceptional style print ad is featured in the April 2011 edition of Habitat magazine.

Quality lasts a leaving impression in Elle Decor

noreply@blogger.com (Tomcat Advertising Agency) — Tue, 19 Apr 2011 14:47:00 +0000

ON•TAP's Quality leaves a lasting impression print ad is featured in the April 2011 edition of Elle Decor magazine.

Endearing partnerships through exceptional style in House and Garden

noreply@blogger.com (Tomcat Advertising Agency) — Tue, 19 Apr 2011 14:43:00 +0000

ON•TAP's Endearing partnerships through exceptional style print ad is featured in the April 2011 edition of House & Garden magazine.

SNAP Ball 2011

noreply@blogger.com (Tomcat Advertising Agency) — Mon, 18 Apr 2011 07:09:00 +0000

Tomcat Advertising Agency was one of the proud sponsors of the SNAP Autism Fundraiser Ball and Auction that was held on Saturday, 9 April 2011 at the Crystal Towers Hotel in Cape Town. In this photo below, Thomas Houghton-Dixon (Client Service Director of Tomcat) is posing alongside Dieter Voigt, Louise Carver and Nico Panagio.

MCSA March Winner

noreply@blogger.com (Tomcat Advertising Agency) — Wed, 06 Apr 2011 14:47:00 +0000

E&J Brandy, now in your local liquor store!

noreply@blogger.com (Tomcat Advertising Agency) — Tue, 15 Feb 2011 14:06:00 +0000

E&J Brandy from California has recently been launched in South Africa.

This distinctive blend is known as America's most preferred brandy, and sports much reason to be. The remarkable character of E&J Brandy can be granted to the vertical blending of different aged brandies from the finest white oak barrels. This time consuming process is well worth the weight, as it is worth the cost, to develop the coveted, naturally rich flavour of E&J.

E&J Brandy is proudly brought to you by Gallo Wines, which is the world's largest family owned winery. Not only are they the biggest wine brand in the world, they're also the number one selling!

Give your palate a swirl of E&J Brandy's full taste - look out for the unique bottle baring its proud name. E&J Brandy is available at a liquor store near you!

Welcome to the world's largest family

noreply@blogger.com (Tomcat Advertising Agency) — Tue, 15 Feb 2011 13:59:00 +0000

We are proud to announce that Gallo Wines has been launched in South Africa.

What started as a dream come true over 75 years ago, has blossomed into the world's largest family owned winery. Gallo Wines is based on a strong work ethic, a drive for perfection and a focus on quality.

The Gallo family still believes family ownership is the most effective way for the Winery to continue as a world leader in the wine industry. They have not yet been proven wrong.

In fact, as one of the most acclaimed wineries in the world with over 15 000 acres of vineyards, more than 5 000 employees worldwide and ever increasingly product portfolio - that is currently sporting 60 different brands, including table and sparkling wines, malt beverage products, dessert wines and distilled spirits - the Winery keeps growing from strength to strength.

We are proud to announce that the following selection of Gallo Wines will be available in South Africa:

Cabernet Sauvignon

This wine has aromas of blackberry and berry jam that effortlessly integrate with notes of spices, chocolate and vanilla. The Gallo Family Vineyards Cabernet Sauvignon succeeds admirably with thick cuts of prime rib or juicy oven-roasted lamb. Meaty red pasta sauces are another consideration, or hearty Asian dishes that are generously spiced.

White Grenache

Vibrant fruit flavours of fresh strawberry and watermelon, with notes of floral and spice make the 2008 vintage the perfect wine to serve with a variety of lighter foods, such as salad greens tossed in a tangy balsamic vinaigrette or grilled seafood brochette.

Chardonnay

This wine features ripe tree fruit with notes of pineapple and mango. The fruit is enhanced with a hint of toasted oak and brown spice. It has a lingering, creamy finish with a balanced acidity. This pairs beautifully with pasta in cream sauce, mild cheeses, or grilled chicken.

Relax. Take off your shoes. Savour a glass.

noreply@blogger.com (Tomcat Advertising Agency) — Tue, 15 Feb 2011 13:41:00 +0000

We are proud to announce that Barefoot Wine has been launched in South Africa.

Barefoot Wines were founded on the premise of making and selling an easy-going, palatable wine that will enlighten first-time wine consumers, while charming even the most demanding aficionados.

Barefoot Wines associate with various non-profit organisations to help promote their desire to make the world a better place and improve the quality of living for generations to come. Over the years, Barefoot Wines has been a part of thousands of non-profit events, becoming a familiar face and key-player in supporting ground-breaking initiatives. Have a look at the following video clip to see the positive footprints Barefoot Wines leave in our environment:

We are proud to announce that Barefoot Wines are setting foot on local shores, with the following selection:

Pinot Grigio

As refreshing as ocean breeze, Barefoot Pinot Grigio is light bodied, elegant and flavourful. Tart green apple flavours harmonise with notes of luscious white peach, floral blossom and citrus. Perfect for sea food (such as salmon or shrimp), chicken, pasta and light salads.

Moscato

Barefoot Moscato is delightfully sweet, just like it says on the bottle. You will fall in love with it from the first whiff of its lush, fruity aroma. Full of flavours of juicy peach and ripe apricots, this wine has citrusy hints of lemon and orange that wraps things up with a bright crisp finish. An easy sipping wine that is a bit sweeter than our Riesling. Enjoy this wine with mild cheeses, fresh fruit or spicy Asian dishes. It’s also terrific with desserts, or you can slap them all together and indulge in another glass of our Moscato instead.

Zinfandel

Barefoot Zinfandel can be enjoyed on ice, while you fire up the grill – the fun begins with the first whiff of this sweet, fruity wine. It has flavours like Georgia peach and pineapple, sun ripened strawberries and succulent pear, and is as light and lively as they come! Our white Zinfandel makes everything else taste better, whether it’s chicken or seafood, fruit or cheeses.

Merlot

Barefoot Merlot is perfect for any occasion. It is a decadent fruit filled combination of red cherry, boysen berry and plum with melt-in-your-mouth chocolate notes and mild tannins to round the flavours. We suggest pairing this red wine with red meat and hearty tomato based dishes, or a wide variety of desserts.

Barefoot Wines is proudly brought to you by Gallo Wines, which is the world's largest family owned winery. Not only are they the biggest wine brand in the world, they're also the number one selling!

Keep an eye open for the Barefoot Wine range in a Spar, Pick 'n Pay, and Aroma stores near you!

The man... the legend... the happy birthday!

noreply@blogger.com (Tomcat Advertising Agency) — Fri, 11 Feb 2011 06:22:00 +0000

Happy birthday Antony! We hope you have a super-awesome day!

Masters of Water

noreply@blogger.com (Tomcat Advertising Agency) — Tue, 07 Dec 2010 13:44:00 +0000

We're proud to announce that we've been managing PR for the Hansgrohe Masters of Water Lifesaving Series, which is a competition testing the lifesavers' beach and surf abilities with challenges such as beach sprints, flag race activities, surf ski, surf swimming and Iron-man events. The overall winner will be crowned South Africa’s best Lifesaver with the title of the Hansgrohe Master of Water Champion.

Go to The Hansgrohe Masters of Water Blog to stay updated on all the stages of this exciting event hitting the most prominent beaches in South Africa!

Tomcat makes an impact

noreply@blogger.com (Tomcat Advertising Agency) — Tue, 03 Aug 2010 06:10:00 +0000

We supported the 'Tom vs Autism' initiative over the weekend of 23 July 2010, at Canal Walk by donating posters and pull up banners to generate interest around the event. Tom Varley attempted to break the world record by punching a boxing bag for more than 36 hours straight! He succeeded, breaking the Guinness™ World Record for endurance boxing.

This initiative was an attempt to raise awareness and R1 000 000 for Autism in South Africa. A portion of the proceeds will also go to our pro-bono client, SNAP.

Ahoy Sailors!

noreply@blogger.com (Tomcat Advertising Agency) — Wed, 30 Jun 2010 08:53:00 +0000

Tomcat has taken to the waters.

One of our clients, Wilde Fruit Juice, was the official fruit juice sponsor of the 2010 Gaul Regatta. Our branding also appears on one of the yachts that participated in the race!

Dribble-dribble-decoy-score!

noreply@blogger.com (Tomcat Advertising Agency) — Wed, 23 Jun 2010 07:40:00 +0000

World Cup Fever really took flight in Tomcat's offices. Have a look at the nice displays that we created in celebration of this marvelous time for South Africa.

Welcome to our soccoffice:

Raise your glass with Epilepsy South Africa

noreply@blogger.com (Tomcat Advertising Agency) — Mon, 14 Jun 2010 11:09:00 +0000

World Cup Fever is in the air!

noreply@blogger.com (Tomcat Advertising Agency) — Fri, 11 Jun 2010 07:56:00 +0000

...and on our cars! Tomcat's lolcatz (the marketing team) decided to have a bit of fun with the Directors' cars this morning - all in good World Cup spirit!

GO BAFANA!

Lionsure Radio Ad

noreply@blogger.com (Tomcat Advertising Agency) — Mon, 10 May 2010 13:16:00 +0000

Lion of Africa Insurance is celebrating ten years of delivering peace of mind to their clients through effective insurance solutions that cater for corporate, as well as personal needs.

Listen to the Lionsure Radio Ad over here.

Gerda Genis (more like Genius!)

noreply@blogger.com (Tomcat Advertising Agency) — Wed, 14 Apr 2010 05:55:00 +0000

Tomcat Advertising enjoys working with photographer extraordinaire, Gerda Genis. We have used her for various shoots, among others you may recall the Wild Africa Cream campaign in 2009, as well as the more recent Namaqua Wines campaign.

Wilde Africa Cream 2009

Namaqua Wines 2010

Gerda sent out her periodical online newsletter in which she featured work she did for us, and yes, we were thrilled at [our] new ads for Namaqua Wines. Thank you, Gerda.

My happiest moment comes when I know that I have managed to Capture that elusive Moment, that private intimacy, usually reserved for a very private audience, in the woman I photograph. Feminine sensuality, having captivated the world for ages, having become the driving force behind many an ideology, is my most precious, most difficult, most elusive, most fascinating subject. - Gerda Genis

If you'd like to find out more about Gerda, visit her profile on Foto Factory over here.

Tomcat Easter 2010

noreply@blogger.com (Tomcat Advertising Agency) — Tue, 06 Apr 2010 15:01:00 +0000

To get in the right spirit for the long-Easter-weekend, we were treated to coffee at Praça in Willowbridge.

The Tomcat crew arrived, fully kitted with easter eggs and hot cross buns. Then the fun commenced, with a little Easter egg game that had everyone chewing in no time!

Tune in and have a listen

noreply@blogger.com (Tomcat Advertising Agency) — Fri, 26 Mar 2010 11:23:00 +0000

We've launched a new Namaqua Wines radio campaign, where we welcome our foreign visitors by sharing some local words with them...

...we also want our locals to feel at home during this tourist season, so we decided to share a few words with them as well.