Passionate Blogger- Step Towards Blogging

How To Choose Your Affiliate Program Wisely

2021-01-09T22:04:00.004+05:30

Affiliate marketing programs have sky-rocketed in popularity within the past few years. together with the fastest and easiest ways to start out a web home business people are jumping on this wave by the millions. Affiliate programs offer merchants the chance to use vast armies of salespeople that get purchased the results they achieve.

The rewards for affiliates are often excellent, and therefore the skilled affiliate marketer can earn many thousands of dollars per month. This win-win situation has led to an explosion within the number of affiliate programs that are available to affiliate marketers.

With this growth of affiliate, opportunities have come many questions, such as: how does one set about choosing the proper affiliate program for you? What qualities do you have to search for during a program and which provides you an honest chance of creating a sustainable income? Below are some tips which will assist you to gauge affiliate programs, and assist you to avoid dalliance and money.

What Commissions Does the Program Pay?

It is vital that you simply skills much you'll expect to earn from a purchase. there's no point in spending time and money promoting a product that pays very small commissions. you'll find yourself spending more on marketing than you create on sales. it's probably best to stay with marketing products with a High Commission value unless you've got found a distinct segment market where you'll sell vast quantities of product, and make substantial commissions on your volume of sales.

How Much Traffic is their Website Getting?

Try to discover the quantity of traffic the affiliate owner’s website is already receiving. Alexa.com may be a very useful gizmo for doing this research. If the web site is ranked within the top 100,000, the merchant is getting an honest volume of traffic, so it’s possible that there may already be too many affiliates. If it's ranked below 500,000 it's going to be no good, or it might be a golden opportunity to form some real money by becoming one among the primary affiliates!

Always research a merchant’s product if their website features a low traffic ranking. it's going to be an honest idea to shop for the merchandise yourself if you'll afford it. Otherwise, you'll do an inquiry to seek out out if there are any negative reviews about it on the web. take care who you hear though because many of us are within the habit of bashing affiliate programs with nothing to actually support their comments. If you discover an outsized amount of negative reviews with little positive ones then it might probably be an honest idea to remain faraway from that affiliate program.

Click here to know about, best email marketing application

How Often Are Affiliate Commissions Paid?

Some affiliate programs pay commissions every week; some once a month, others only pay quarterly. it's important that you simply skills often you'll expect a paycheck if you're getting to have financial control over your business. does one have the financial resources to still market a product if you've got to attend an extended time before you get paid? it might even be knowing to determine the minimum commission that you simply need to earn before you get paid.

Does The Affiliate Program Use Tracking Cookies?

Many customers don't buy on their first visit to a merchant’s website. it's important therefore that the merchant uses cookies for his or her affiliate program, in order that you get credit if the customer returns and buys at a later date. inspect how long the cookies last. The longer the cookies lasts; the higher the probability of you getting paid!

Does the Affiliate Program Pay on Subsequent Sales?

Some programs will only pay commission on sales that come through customers visiting their site via an immediate link from your site. They pay you nothing for any subsequent purchases that the customer makes if they visit the merchant's site directly. it's important that you simply get paid regardless of what route the customer returns by if you're to create a sustainable affiliate business.

What Marketing Resources Does the Affiliate Program Offer?

Look at the sort and quality of the marketing resources that they supply. Do they supply articles, advertisements, or other content that you simply can use to place on your site? Do they supply free guides, special offers, free viral e-books, or product samples that you simply can send to your list? If the marketing material they supply is sweet then it's likely that the business will provide good support for his or her affiliates.

Finding the proper affiliate program for you'll be tough to try to do. the simplest advice is to try to do your own research, follow the recommendation above, and hear your instincts. Use the above questions as an aid to finding an affiliate program that permits you to succeed in your financial goals. You never know… you would possibly just strike affiliate marketing gold!

Getresponse real review- The ultimate email marketing machine

2020-12-23T14:42:00.026+05:30

GetResponse labels itself as the world’s easiest email marketing software to use to send out email newsletters, campaigns, online surveys, and follow-up autoresponders.

GetResponse offers plenty of powerful features that have exceeded what most marketers would expect from an email marketing service provider.

There are a lot of unique features that make GetResponse stand out, not least of which is the landing page creator and the ability to engage your contacts through live Webinars.

GetResponse offers a variety of premium email marketing plans. There’s also a free trial plan that you can try for free for 30 days and build an email list of up to 250 subscribers.

GetResponse’s cheapest email marketing plan is 15.00 per month.

OVERVIEW OF getresponse

With more than 15 years in the industry, GetResponse has grown to become one of the easiest to use platforms for:

Creating and tracking email campaigns
Creating landing pages that convert
Creating marketing automation that enables you to individual target customers with information that’s relevant and valuable to them

The company has won multiple awards and has been featured on CNN, Forbes, and Huffington Post (among many other media outlets).

GetResponse serves more than 350, 000 paying customers in 182 countries around the world and reports over 1 billion subscribers every month.

WHAT TYPES OF PLANS DOES GETRESPONSE OFFER?

GetResponse offers a variety of premium plans, namely Email, Pro, Max and Enterprise. There’s also a free plan that you can try for 30 days and build an email list of up to 250 subscribers. For the paid plans, prices increase based on the size of your list. GetResponse plans are available on a month-to-month basis. However, paying upfront for 1 or 2 years allows you to save up to 18 or 30 percent respectively.

The downside with signing up for annual or biannual plans is that GetResponse does not provide a refund for canceled accounts. So, unless you’re planning on staying with this email marketing platform for the foreseeable future, it’s best to stick with the pay-as-you-go billing cycle.

CORE FEATURES THAT COME WITH ALL PLANS

When it comes to features, GetResponse offers so many useful functions that you’ll be spoiled for choice. Of course, some features are only available with specific plans.

The following are the main features to expect from this autoresponder program regardless of the package that you choose to settle for:

1) AUTORESPONDER 2.0

GetResponse provides the 2.0 autoresponder, which automatically sends out messages based on certain factors. For example, you can set up the autoresponder to send out newsletters on a specific date or broadcast special promotional messages to subscribers on their birthdays.

GetResponse even throws in some detailed guides on how to use their 2.0 autoresponder, which will help you increase subscriber engagement.

2) EMAIL EDITOR

As with most email-marketing systems, GetResponse features an email creation tool. The email creator/editor lets you compose messages from scratch or choose from hundreds of pre-designed templates.

Other handy features that come with the GetResponse Email Creator include the ability to edit HTML code or preview the message before sending, as well as the spam checker tool. Once you’re done creating your email message, you can broadcast the message immediately to selected contacts.

Alternatively, you can use the time travel feature to send messages at a later time. This tool segments contacts by time zone then deliver messages when recipients are likely to check their mail.

3) LANDING PAGE CREATOR

GetResponse goes beyond providing autoresponder services. It also offers the landing page creator as an extra tool should you require such a feature. However, this comes at an additional cost.

GetResponse is flexible with its landing page creator in that you can choose to host your page for free on a GetResponse subdomain or on a different server of your own choosing. The landing page creator is very intuitive as well. It lets users edit page elements with easy-to-use drag-and-drop tools.

4) A/B SPLIT TESTING

You can use GetResponse to run a series of tests that will help you send the most effective messages to contacts. This can be achieved through A/B split tests that let you try out different newsletters, subject line variants, email content, time of sending, and many other factors.

5) RSS TO EMAIL

The RSS to email feature automatically sends messages to your blog audience every time you post a new article. Not only does this feature increase readership but it can also boost engagement and conversions when used properly.

MORE FEATURES

Here’s a closer look at some of GetResponse’s other features.

EASY-TO-USE FORMS

Much like the landing page and email creators, the GetResponse form builder is a simple WYSIWYG (what you see is what you get) interface with drag-and-drop elements. It’s a great tool for creating sign-up forms for Facebook and websites.

The autoresponder automatically sends opt-in messages whenever new contacts subscribe to your email list.

CONTACT MANAGEMENT

A good email marketing platform should have reliable list of management functions. The GetResponse team understands this need and that’s why they designed their program with plenty of features to help marketers manage their subscriber list.

INCREASE CONVERSIONS WITH ADVANCED SEGMENTATION

For instance, you can use advanced segmentation to divide contacts into separate or overlapping subgroups, and then build targeted email marketing campaigns designed for relevant engagement and conversion. What’s more, GetResponse also allows you to import contacts from third-party apps or send surveys to members on your mailing list.

CREATE CUSTOM FIELDS

The contacts section makes it possible to add custom fields to your contact list and carry out searches. You can even blacklist the email addresses of contacts you do not want to receive email campaigns or follow-ups.

EMAIL CREATION AND TEMPLATES

The GetResponse Email Creator comes with more than 500 templates. You can use the editor to create highly visual emails that are compatible with both mobile and desktop devices.

You can also edit the HTML code to design forms to customize further.

Although the photo editing features are not that advanced, they still enable you to experiment with a drag-and-drop toolbar that can include images and buttons in your email messages. GetResponse’s email creator also offers the option to save elements as snippets for later use. Users that know their way around HTML can code their own templates as well.

YOU’LL GET SOME UNIQUE TESTING TOOLS

The Inbox Preview feature is a fantastic addition for those who pay great attention to detail. It lets you get a preview of how email messages will look on different mobile and desktop devices as well as various email client programs.

Before sending the message, you can also run a “spam check” scan. This gives a spam score after detecting elements that might get your messages flagged as spam.

GET THE RIGHT MESSAGE TO THE RIGHT CUSTOMER WITH MARKETING AUTOMATION

One of the most important offerings of GetResponse is their marketing automation. This enables you to easily create “if-then” rules for a series of email communications. Rather than every customer getting the same message regardless of their behavior, they will receive messages (that you create in advance) that are responsive to their behavior.

For example, a recipient who does not open an email for 2 weeks, could receive a different follow-up message than one who did.

Using this easy flow-chart like tools, you can win back customers, identify leads, send persuasive messaging to individuals that abandon carts in your online store, create qualification actions that trigger subsequent messages, and much more.

WHAT KIND OF CUSTOMER AND TECHNICAL SUPPORT IS AVAILABLE?

The customer support service from GetResponse is generally good. Although there are a handful of negative reviews on the web, the vast majority of customers rate the company’s support services highly.

In fact, GetResponse won the 2013 Bronze Stevie Award in categories such as customer service team of the year, customer service department of the year, best use of technology in customer support, and innovation in customer service.

The company’s support resources are as follows:

LIVE CHAT, PHONE AND E-MAIL

GetResponse’s support team can be reached via phone, weekdays from 9 am to 5 pm EST. Alternatively, live chat and email support are available 24/7/365. Messages sent using the contact form are replied to via email.

GETRESPONSE LEARNING CENTER

The GetResponse Learning Center has plenty of helpful resources, such as 1-3 minute video tutorials and searchable FAQs in addition to downloadable whitepapers, manuals, and reports.

LIVE WEBINARS

What GetResponse lacks in the forum support it more than makes up for with its weekly Live Webinars. Live Webinars educate users on different aspects of using the GetResponse autoresponder and email marketing in general.

SOCIAL MEDIA

GetResponse takes customer support where most online marketers like to hang out: social media. Its support team sometimes responds to comments and questions on Facebook.

TAKE ACTION WITH ANALYTICS AND REPORTING TOOLS

With GetResponse reporting tools, it’s possible to measure your email campaign’s success or lack thereof. The Email Analytics page generates a few basic reports about your email campaign and displays all your stats on a single page.

For instance, the tracking tools record how many people open your emails, unsubscribe, complain, or clicking on links. You can even generate line and bar graphs detailing key metrics like bounce and click-through rates.

GetResponse offers its own tracking code that you can embed on certain web pages to track conversions, downloads, or other events. The tracking tool supports Google Analytics integration too.

You can view members on your mailing list who have performed a certain action, subscriber list growth reports comparing previous campaigns, desktop vs. mobile activity, and many other autoresponder statistics.

PROS AND CONS

So, is GetResponse any good?

PROS

1 month free trial (no credit card required) for a list of up to 250 subscribers.
Import contacts from third-party address books such as Zendesk, Salesforce, and Magento.
Unlike Campaigner, GetResponse does not impose email sending limits.
Easy-to-use tracking tool with Google Analytics integration.
Comprehensive help library with plenty of resources.
Top notch, award-winning customer support service.
Landing page creator: an extra service that you would not find in a typical email service provider.
Powerful list management tools.

CONS

No refunds on annual plans upon cancellation.
Landing pages are not free. However, this isn’t a requirement to sign up for the autoresponder packages.

SUMMARY

GetResponse offers plenty of useful features that have exceeded what most marketers would expect from an email marketing service provider. There are a lot of unique features that make GetResponse stand out, not least of which is the landing page creator and the ability to engage your contacts through live webinars.

For those looking to save money with long-term subscription plans, GetResponse’s lack of a refund policy on annual plans may be a bit of a turnoff. However, this email service provider still offers competitively priced plans on a month-to-month basis.

Best of all, GetResponse provides a wealth of features that can meet both small and large email marketing campaigns.

If you want to find out whether this email marketing platform is worth your hard-earned money, then sign up for the 30-day free trial to evaluate the product for yourself.

Features of Mailwizz on customer desk

2020-12-12T19:25:00.004+05:30

Feature of Mailwizz on customer desk- It is really important to know what you are getting on a super email system like Mailwizz

In MailWizz, the customer area is used by people that create email lists, campaigns, surveys, and read reports and statistics.

Overview dashboard

Easily view counters about the number of email lists, campaigns, subscribers, email templates but also recent campaigns details and a detailed recent activity report.

Email lists management

Manage email lists, list subscribers, list segments, custom fields, list forms, and list pages.

Email lists tools

Need to split a large list into multiple smaller ones? Or sync existing email lists? Use this section for these types of actions.

Email blacklist

This is a customer only email blacklist that applies to each email belonging to the customer, therefore email addresses listed here will never receive any communication.

Suppression lists

Suppression lists can be selected per campaign basis so that the campaign does not send to subscribers in the selected suppression lists. This is complementary to the email blacklist.

Campaigns management

Manage regular, autoresponder or recurring campaigns. Create campaign groups or custom campaign tags.

Email templates

Create and categorize as many email templates as you need. Or use one of the ones made available by system administrators.

Delivery servers

System administrators can allow customers to add their own delivery servers and also decide how many and what types are allowed. Then customers can manage them from here.

Bounce servers

System administrators can allow customers to add their own bounce servers and decide how many they are allowed to add. Then customers can manage them from here.

Feedback loop servers

System administrators can allow customers to add their own feedback loop servers and decide how many they are allowed to add. Then customers can manage them from here.

Email box monitors

System administrators can allow customers to add their own email box monitors and decide how many they are allowed to add. Then customers can manage them from here.

Sending domains

System administrators can allow customers to add their own sending domains and decide how many they are allowed to add. Then customers can manage them from here.

Tracking domains

System administrators can allow customers to add their own tracking domains and decide how many they are allowed to add. Then customers can manage them from here.

API keys

Create API keys to allow external applications to connect to your account and run various actions like adding new subscribers, creating campaigns, etc.

Surveys overview

System administrators can allow customers to add their own surveys and decide how many they are allowed to add. Then customers can manage them from here.

How to Warm up an IP Address- Must follow strategy in Email Marketing

2020-12-08T00:30:00.002+05:30

What is an IP Address

An IP Address is a pattern of four numbers separated by three dots between them. The pattern is like: abc.def.ghi.jkl. For example, 101.134.129.235 is an IP address. Each number in an IP address can range from 0 to 255. An IP address identifies a computer (read device) connected to a computer network. IP Address stands for Internet Protocol Address.

Why IP Addresses are important for an Email Marketer

For an Email Marketer, the sender's reputation is directly linked to their IP Address. It is imperative that as the sending reputation determines the delivery rates of the marketing emails and their inbox placements, the IP address is of utmost importance for the success of the email marketing campaigns and hence to the email marketer. This is the reason why email marketers opt for a dedicated IP address as against a shared IP address. On a shared IP address, your reputation can only be as good as the reputation of the worst sender in the group.

Pros and cons of the warming up process for a new IP address

The positives of the warming up process are that you have a clean slate to start with. The previous sender's reputation does not matter. There is an opportunity to enhance your sender reputation with the ISPs (Internet Service Providers) with the correct warming up process. The other positive is that, for the new IP address, it is easy to “not” act like a spammer. The ISPs will guide you by sending warning messages if you are doing something wrong. This way, you can correct your email sending practices before any harm is done to the sender's reputation. And those good email sending practices will help you maintain that good sender reputation in the long run.

The negatives of the warming up process are that due to the lack of any sending history, your ISPs will not recognize you anymore. They will treat you like any other sender (read spammer) unless you build some history on the new IP address.

Luckily, it doesn’t take long to create some history on the new IP address. 15 days to a month is usually long enough for the purpose. Also, it is worth noting that the sender's reputation is a moving target. It is calculated over a period of 30 days. So, even if your sender reputation is on the lower side, you can always enhance the parameter following good email sending practices. On the other side, even if you have an enhanced parameter, you can always degrade it by following bad email sending practices.

Can the warming up process be avoided?
We can avoid warming up the process in the following cases:

When using a shared IP address, the warming up process is not required. The reason is that the users already using the IP address have already warmed up the IP address for you to use it instantly.
If your sending volumes are low (less than 100,000 emails per month), IP address warming up is not required. This is because the ISPs will usually not notice the lower email volumes.
If you are using the IP address for sending emails (that means the IP address is not a new one) and the emails are sent regularly (at least once a month), the warming up process is not required for such an IP address.

The sender reputation calculation process

A new IP address will not have any sender reputation as such (due to lack of any sending history). As such, the IP address needs to create a fresh reputation with the ISPs. The ISPs will only allow bulk emails to be sent to the recipient’s inboxes once they are sure that the IP address that is sending the emails are sending relevant, useful, and permission-based emails to their subscribers.

ISPs use complex algorithms to analyze the quality of the emails being sent. Based on this analysis, the sender's reputation for a particular IP address is determined. To ensure better deliverability of emails to the recipient’s inboxes, it is recommended to start the email sending process slowly and increase the email volume gradually over time so that the ISPs can analyze the email quality being sent in the meantime. The emails are analyzed based on the below mentioned factors:

• Spam Complaint
• Bounces
• Opens
• Clicks
• Non-existent email address
• Unsubscribe rate
• Emails saved (in permanent folders)
• Emails forwarded

Whenever an ISP notices a new (dormant or cold) IP address suddenly sending emails, they will start their email evaluation process for the traffic coming from that particular IP address. Since volume is the most important factor for the ISP’s spam filters, it is best to start with a low email volume and gradually build up the volume, allowing the ISPs to evaluate the email quality by the way the recipients treat your emails.

To enhance your sender reputation during warm up process (and in long term), ensure that the recipients are getting emails they want to read, perform list management so that bounces and non-existent email addresses can be removed, and send your emails gradually over a period of time. Performing such favorable actions will lead your ISPs to trust your emails, thus enhancing your sender reputation.

How to go about the warm up process

Generally, ISPs have a daily sending allowance for email senders. Try exceeding it and the excess emails will be blocked by the ISPs. This phenomenon is called “throttling” or “deferral”. This is different from a hard bounce which happens because of a non-existent or wrong email address. But as the ISPs come to trust your emails, they will gradually relax the daily email sending capacity. In the warm up period, your email volumes need to conform to those email sending allowances by the ISPs so that throttling can be avoided.

Moreover, ISPs normally send back failure mails in case your emails could not be delivered. Keep an eye for such delivery failure messages and adjust your email volumes to conform to such messages for each ISP. Also, it is important that you sent consistent email volumes to different ISPs. For example, if you send 10 emails to one ISP today and 1000 emails to the same ISP tomorrow, the ISP will issue a red flag to the IP address and throttling, accompanied by the delivery failure messages would result from the ISP end.

During the warm up process, check your email delivery related data on a daily basis. These parameters should be considered for the same:

Email delivery rate
Inbox placement rate
Bounce rate (both hard and soft)
Open rate
Click rate
Unsubscribe rate
Spam complaint rate

Moreover, it is important to categorize these data according to the ISP, campaign, day of the week, time of the day, email volume, type of email (transactional or bulk emails), etc.

What is Email Marketing

How do I setup my warm up sending plan?

Since you understand that IP warm up is important for your bulk mailing success, you can optimize an email sending schedule and highly recommend that you follow it during the first few weeks of mailing to subscribers.

Sample breakdown of that you should be sending daily during the first 12 days:
– 400 Yahoo addresses
– 400 Gmail addresses
– 500 Hotmail addresses
– 600 AOL addresses
– 1,000 other ESPs

TOTAL: 2,900 subscribers

The day-by-day schedule should have the following shape:

DAY 1: Email sent to ~ 2,900 subscribers
DAY 2: Email sent to ~ 5,800 subscribers
DAY 3: Email sent to ~ 8,700 subscribers
DAY 4: Email sent to ~ 11,600 subscribers

DAY 5: Email sent to ~ 15,000 subscribers
DAY 6: Email sent to ~ 20,000 subscribers
DAY 7: Email sent to ~ 25,000 subscribers
DAY 8: Email sent to ~ 30,000 subscribers
DAY 9: Email sent to ~ 45,000 subscribers
DAY 10: Email sent to ~ 60,000 subscribers
DAY 11: Email sent to ~ 80,000 subscribers
DAY 12: Email sent to ~ 100,000 subscribers

Along with the schedule you also need to throttle the number of emails evenly over the day instead of sending them all as quickly as you can.

You need to gradually increase your outbound email traffic from about 1,000 emails/hour (at the outset) up to 10-20,000 emails/hour when the process is complete.

The above schedule is recommended by us based on production and test data analysis of our 3200 dedicated IP behavior, however, there are also alternative warming up methods that are commonly used like:

Conservative Approach:

Estimate your total monthly email volume and divide them by 30 and then spread your sending evenly over the first 30 days.
For example: if you will send 60,000 emails/month, you should start off sending 2,000 per day over the initial first month.

Aggressive Approach:

Instead of dividing the total monthly volume by 30 days, divide it by 15 days.
Example: You have 60,000 emails/month but you need the emails to reach your recipients in half as long of a time frame, send 6,000 per day for the first 15 days.

Since the highest engagement rates are required for better sender reputation during the warm up period, transactional emails are the best choice and they have the highest open and engagement rates. Welcome emails too are a good choice. During warm up period and in the long run, it is always better to be a good sender. The following points would help in achieving the same:

Respect your subscribers
Send relevant emails to your subscribers
Send useful emails to your subscribers
Keep your email list clean
Honour unsubscribe requests from your subscribers
Avoid spamming
Send emails only to your subscribers who have opted-in

Happy Mailing guys!! 😊

“The TRUTH About Sqribble, FULL Review inside.”

2020-12-08T00:01:00.003+05:30

Let’s face it, we all want more traffic, more subscribers and more daily sales. And there’s one simple solution that still works like gangbusters for this — eBooks.

Whether it’s a powerful lead magnet such as a free report or whitepaper, or a Kindle book that you sell daily… digital books are still an awesome way to attract traffic and sales for almost any type of business.

But there’s just one problem — creating them can cause all kinds of headaches. Writing, formatting, designing… it can take days or even weeks to create an eBook, plus a steep learning curve and a handful of expensive tools you’ll need to master… before you’ve even hit publish!

But there’s a brand-new tool on the market that promises to change all that.

It’s called Sqribble.

What is Sqribble?

Sqribble is a cloud-based tool that allows you to create eBooks (reports, whitepapers, etc.) in seconds. It uses ready-made templates and drag n’ drop design features that make self-publishing your eBooks a breeze.

How does it work?

When you log into Sqribble, you’ll see a bunch of eBook templates to choose from. These are all based on different categories, so you’ll need to find one that matches your market/topic/niche.

Once you’ve selected the template you want to use, you simply click “view” to see how your eBook will look (don’t worry, we’ll add your content next.)

In this view screen, you can see how the book will be laid out and get a feel for the style. If you don’t like it, you can always go back and choose another template (there’s 50 templates to choose from, and you can also edit the templates too, in all kinds of ways.)

You’ll notice that the layouts and designs are very slick. They look like professional publications!

Next, you’ll be asked where you want to source your content for the book. You can choose:

— Grab from a URL

— Start from scratch

— Copy and paste manually

— Upload Word File

— Start from Article Collection

Let’s take a closer look at these options.

— Grab from a URL

This allows you to insert any URL you want, and Sqribble will automatically pull the content from that page and insert into your book. It strips the html code and only inserts the text from the page. This is my fave method, because it saves a ton of time, and allows you to use expert content (with credits) so you can target topics and niches you’re not an expert in!

— Start from scratch

As it sounds, this option allows you to enter your content like you’d enter it into a Word document. You just type straight into the page.

— Copy and paste manually

This allows you to copy content from anywhere you want, and paste into the book, where the book will format and lay it out for you professionally.

— Upload Word File

You can get Sqribble to pull your content straight from a Word document, stripping out any code or weird formatting.

— Start from Article Collection

Here you can extract content from Sqribble’s huge library of private label articles which you can use for free, without crediting authors or linking to the source. It’s another great way to quickly fill your book with content, for free!

Finally, you’ll move to an editing screen, where you can resize text, move content around, edit text directly, add media, links, lists, call to action areas, new pages, and a whole bunch of other options for customizing the look and feel of individual pages or the entire book.

You can even add new pages that use a totally different layout to the rest of your book, giving you a huge amount of flexibility and endless options for your book.

While editing, another thing I really liked was the Themes option. With a single click, you can instantly change the color theme and font style of your entire book. It’s like giving your book a new “skin” and it’s just one more feature that sets Sqribble apart from the other tools out there.

Finally, when you’re ready to publish, you hit the little “Generate eBook” button in the top right corner of the screen and voila, your book is now ready!

You can either open the book in a browser to preview it quickly or save as PDF.

Is Sqribble right for you?

If you’re already creating lead magnets or eBooks for sale, then I have no doubt that Sqribble is going to save you hours of work and tons of money on freelancers (if you outsource the design or writing side of it.)

For that reason, I truly believe that Sqribble is well worth the investment and perfectly suited for most small to medium size businesses, especially self-publishers and info marketers.

It’s also a great tool to use if you’re a freelancer or agency, working with clients to create professional eBooks (includes commercial rights, plus a done for you agency website, which is a big bonus!). You could easily charge $100’s for this service, and with Sqribble, you could get the work done in way less time than it wouldn’t normally take you.

Click here to download Sqribble

The bad

— Some of my favorite features are locked behind upsells (3D covers and Flipbook feature)

— When inserting content from a URL, you need to cite the URL source and/or credit the original author of the content, if it’s not your own (this isn’t really Sqribble’s fault — it’s just the law!)

The good

— Easy to use

— Glitch free

— Unlimited use (one-time payment)

The awesome

— Tons of excellent eBook templates

— Professional page layouts

— Automatic content

— 3D cover creator (available through upsells)

— Flipbook creator (available through upsells)

— Free commercial agency + website included!

Price

A one-time $47 (later will be increased to $197).

What is an eBook? Understanding to make eBooks easily

About the creator

Sqribble has been developed by Adeel Chowdhry, who is a well-known internet entrepreneur and best seller, with over ten years of experience and has previously created worldwide hits such as Pixel Studio FX which sold tens of thousands of units all around the world. He’s known for creating high quality professional solutions and I expect no less from Sqribble.

Overall verdict

There’s no doubt, Sqribble is a powerful eBook creation tool. Unlike other tools, it’s packed with everything you need to start cranking out professional looking books, reports, whitepapers and more in seconds.

With automatic content, drag n’ drop editing, plus a host of templates and designs ready to customize, you’d struggle to find a more seamless eBook publishing tool than this.

Being cloud based is a big bonus too. No need to download any software that clogs up your computer. Whether you’re casually publishing books or you’re constantly creating lead gen reports for yourself or clients, Sqribble can — and WILL — save you hours of hassle and potentially thousands of dollars in freelance fees over the coming months and years. For that reason alone, it gets my full seal of approval.

Click here to download Sqribble

What is an eBook? Understanding to make eBooks easily

2020-12-07T18:54:00.006+05:30

We live in the age of electronic everything, eCommerce, eBanking, eTickets, eGift Cards, eCigarettes, and the list goes on. Why? Because people love the idea of doing everything from virtually anywhere on any device. With that being said, it’s no surprise that we’ve started revolutionizing the way we do just about everything.

What started as a way to make everyday activities easier has made its way to our leisure activities: reading being one that comes to my mind right away. We’ve introduced eBooks as a way of making one of America’s favorite pastimes that much easier.

Surprised? I’m not. But, what exactly is an eBook and what can it do? You’d think it’s what it sounds like, an electronic book. However, it’s a little more complicated than that.

To clear things up, I’m going to tell you all about eBooks:

When we’re through, you’ll know everything you need to know about eBooks, and then some.

So, let’s get to it.

What is an eBook?

If you look eBook up in the dictionary, you’d find the following:

Noun

A book composed in or converted to digital format for display on a computer screen or handheld device.

Pretty straightforward. An electronic book; an eBook.

But here’s the thing: If an eBook is simply a book in a digital form that, technically, qualifies many things that aren’t actually eBooks. It also doesn’t truly define what makes an eBook an eBook. So what does?

What is an eBook?

An eBook is a non-editable, reflowable book that is converted to a digital format to be read on any digital device such as computer screens or mobile devices.

To have a better understanding of what an eBook really is, let’s take a look at the characteristics of an eBook.

Characteristics of an eBook

For starters, eBooks are files that you can read on a digital device – a tablet, smartphone, computer, etc. But again, considering other files can be read on digital devices (i.e. word documents) eBooks have specific characteristics that differentiate them.

eBooks shouldn’t be editable

One distinct characteristic of an eBook: the text should not be editable. An eBook should always be converted into a format that ensures it’s uneditable. With thousands of people having access to it on digital devices, people could potentially change any content without the author’s permission. So, in order to qualify as an actual eBook, text should not be able to be changed in any way, just like a paperback book.

eBooks are reflowable (with an exception)

Another important characteristic is that true eBooks should be reflowable. This means that no matter what the size of the screen you’re viewing the eBook on, it will always fit your screen; text will remain formatted with line breaks, and chapters and images will resize to fit the proportions of the device you’re reading on.

There is one exception though: PDFs. Considering PDFs can’t be edited, but they aren’t reflowable, they technically don’t qualify as eBooks according to the characteristics that differentiate eBooks. But with businesses taking advantage of the ease of PDF downloads and distribution, PDFs have become “unofficial” eBooks and are still widely used eBook formats.

eBook formats

If you were to search for eBook formats, you would come across quite a few options. Dozens actually. However, the likelihood of actually using many of these formats is pretty slim. To keep it simple for you, we are going to just take a look at the three that are known for their ease of use and ability to be used in a format that is widely distributed: EBUP, AZW, and PDF.

EPUB (.epub)

An EPUB, or electronic publication, is the most widely supported format and can be read on a variety of devices, including computers, smartphones, tablets, and most eReaders (except Kindles). EPUB files are reflowable, which makes them true eBooks and easier to read on small devices.

AZW (.azw)

AZW files were developed by Amazon for its Kindle eReaders. These files can store complex content like bookmarks, annotations, and highlights. But the use of AZW files is limited to Kindles or devices with Kindle apps. Additionally, they can only be accessed from the Amazon online bookstore.

PDF (.pdf)

A PDF, also known as a portable document format, isn’t technically a true eBook according to our definition, but it’s the format most people are familiar with. Created by Adobe, PDFs are known for their ease of use and ability to hold custom layouts. Because they hold their format and aren’t reflowable, they can be difficult to read on a small screen. Despite this, they are still one of the most commonly used eBook formats, especially by marketers.

Popular eBook devices

An eBook can be read on a variety of digital devices; any digital screen really. Below are a few of the most popular devices that eBooks are viewed on:

Computers
Tablets
Smartphones

In recent years though, a device called an eReader (electronic reader) was developed specifically for reading and storing eBooks. An eReader is simply a handheld device that eBooks can be read on. Some of the most popular eReader devices include:

Amazon’s Kindle
Rakuten’s Kobo
Barnes & Noble’s Nook

Some of these devices were made with built-in lighting so that readers can continue to read once they no longer have access to light.

Unfortunately, some of the models don’t have this feature. For convenience, companies like Amazon and Kobo created apps that allow you to continue reading from any device that has the app downloaded. This means that you can start reading from your eReader and when it gets dark, you can finish on your computer, smartphone, or tablet if needed.

You might be thinking, “Why to purchase an eReader when I can easily use my smartphone or tablet?”

Well, there are a few perks eReaders have that those devices don’t.

1. They have great battery life. In fact, their battery life can last for weeks depending on usage.

2. eReaders can hold thousands of books! I don’t know about you, but my iPhone storage fills up pretty fast. There’s no way I could store all of the books I want to read and then some. This isn’t a problem if you have an eReader.

3. They’re easy to read outside. Ever been soaking up the sun while trying to read an article on your computer or smartphone, but you can’t because the LED is basically unreadable? Yeah, eReaders don’t have that problem.

Purchasing eBooks

There are thousands of retailers that you can buy eBooks from. Some of the most common, eReader-compatible retailers include Amazon, Barnes & Noble, Kobo, and Google Play. You can also go directly to a company or author’s website – many times, authors will promote their eBook on their own site.

Benefits of eBooks

With eBooks introduced to the world of reading, have you ever wondered what could possibly make them better than traditional paperback books? I have, and here are just a few of the benefits of eBooks:

eBooks save space

Some people are fortunate enough to have big libraries to store their books. But for the bookworms who don’t have that extra room, eBooks save a tremendous amount of space by allowing readers to store thousands of books on one device. No more searching for space to store your new books.

eBooks save money

I know this one caught your eye, because who doesn’t want to save money? With no manufacturing or shipping costs, eBooks are cheaper than paperback books. The average price of an eBook rings in at less than $5, whereas paperback books are generally more than $10. Might not seem like much, but it adds up if you’re an avid reader.

eBooks save the environment

Quite possibly my favorite benefit of eBooks. The book-printing industry consumes 16 million tons of paper each year; that’s 32 million trees. And don’t get me started on the amount of pollution that factories release into the air. Talk about an enormous carbon footprint.

With eBooks making up around 30 percent of book sales, they not only save energy and reduce pollution, but they also save approximately 9.6 million of those 32 million trees annually! A win for everyone.

eBooks are portable and convenient

Anything that makes life easier for people is attractive, and convenience is a real crowd pleaser. eBooks are portable AND convenient. With a supported eBook device, you can have a library at your fingertips. Carrying around your favorite books on your iPad, eReader, smartphone, or table (all lightweight devices!) sounds a lot easier than lugging around a thousand paperback books if you ask me.

Instantly download eBooks

Nowadays, when people want something, they want it now. You can buy an eBook from virtually anywhere on any eBook supported device with the touch of a button and download it instantly. No more driving to the store and wandering around for hours shuffling through the dozens of bookshelves or waiting for your order to arrive. You can easily access eBooks anytime and anywhere, and start reading right away.

You can change the font size of an eBook

Depending on the format (excludes PDF), you can change the font size of an eBook. This is especially appealing to those who have a hard time seeing. No more squinting or reaching for your glasses. It’s nice and easy to customize your font size with an eBook.

Although you can’t change the font size of a PDF eBook, you still can zoom in on your device. Not as convenient, but still something you can’t do with a paperback book.

eBooks are searchable

Unlike paperback books, eBooks are easily searchable. Instead of flipping through the pages trying to find a favorite quote or part of the story, you can go back by searching keywords to find the section of your book you were looking for. This is especially helpful when you’re reading long books that would take hours to flip through looking for a specific page.

Why create an eBook?

If you’re considering making an eBook, it’s most likely for one of two reasons:

Self-publication purposes
As part of your marketing strategy

Whatever the case may be, let’s look at why you should move forward with making an eBook.

Self-Publication

Whether it’s a research paper or simply a book you’ve been working on, self-publishing an eBook is a great idea for anyone looking to share their ideas with the world. Not sure how to publish an eBook? Don't let that stand in your way; it's pretty easy and worth the effort. Given the fact that eBooks are shareable and easily accessible to readers, new writers can expand their audience by sharing their eBooks online.

They’re also a great way to gain confidence in your specific subject matter and improve your writing skills. Creating an eBook to educate readers allows you to expand your knowledge on the topic, establish your expertise, and develop your writing and editing skills along the way.

Marketing Strategy

eBooks are becoming increasingly popular as part of marketing strategies. This is because the content is the backbone of inbound marketing, and the quality of that content can make or break an inbound marketing strategy. When it comes to mastering your strategy, understanding what type of content works best in each stage will help you successfully plan your inbound marketing strategy.

eBooks are particularly great assets in the attract stage of the inbound marketing strategy. They create brand marketing awareness and offer value to visitors (potential customers) by giving them something that is useful to them. If you manage to do it right, you can turn those visitors into leads by gathering their contact details and moving them to the convert stage.

As a marketer, writing an eBook is a great opportunity to be the one-stop shop that readers want. With informative, valuable content, you’ll attract strangers to your website and provide your company with potential leads. How do these visitors become leads, you ask? If you gather their contact information, such as their email addresses. A great example of how effective eBooks can be in your marketing efforts.

How to make an eBook

It can be overwhelming learning how to make an eBook, but they’re actually fairly easy to put together and promote with a little guidance.

The process begins with defining your objectives and audience. Why are you writing the eBook and who are you writing it for? Knowing these things will then allow you to choose a topic that will not only interest your audience but also fulfill the reason you’re writing the eBook in the first place.

Once you’ve chosen a topic, choose a specific title to pulls in your readers. It should also give them a reason to want to read your eBook; a vague title won’t get you very far.

From there, begin outlining your eBook by planning an effective introduction, breaking your eBook into chapters, and planning appropriate calls-to-action placements throughout the eBook. Creating this outline will save you time once you start writing.

Writing your eBook should be fun. This is your chance to show readers that you’re an expert on the subject you’re writing about. Include details, be creative, and show them what you’re made of. Be sure to proofread once you’re done!

Next comes the design. From color to visuals to branding and font, the design of your eBook should complement the content it will include. Your title should pull the reader in, but the design should help with that too.

To make your eBook appear easy to read, consider the formatting too; break up large blocks of text with lists and visuals.

Finally, you’ll want to convert, publish, and promote your eBook! You’ve put a lot of thought into it, as well as invested a lot of time in it. So promoting it is an important step. You want to make sure your eBook is seen and read. Creating a landing page, using social media marketing, and incorporating your eBook in your blog strategy are all simple, yet effective, ways to start promoting your eBook right away.

Tip: Looking for software to help you create your eBook? Check out the best document creation software here

Find the best Document Creation Software on the market.

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Selling eBooks

Now that you’ve made an eBook, it’s time to sell it. One of the easiest ways to distribute your eBook is to sell it directly from your website. You can easily sell PDFs and EBUBs on your site, but be sure to give visitors instructions on how to download your eBook.

Another great place to start: Amazon. In 2017, Amazon led eBook sales in the indie self-published, small/medium publishers, and big five published categories. So if you’re looking to reach the largest market, get your eBook on Amazon.

Some other retailers dominating eBook sales include Apple, Kobo, and Nook.

If you get your eBook on these sites, you’ll be selling them like crazy in no time.

Distributing eBooks

From a marketing standpoint, you’ll want to spend a lot of time promoting and distributing your eBook in a variety of ways. Because you’re looking to reach a wide audience with your eBook, you’ll want to not only promote the eBook on your website’s homepage but also plan to distribute it through other outlets as well.

A few simple ways to start promoting your eBook right away are:

Including your eBook in nurture or email drip campaigns
Scheduling regular social media posts with quotes and links to your eBook
Using influencer marketing to promote your eBook
Writing email and phone scripts about your eBook for cold outreach

The list goes on and on, but when it comes down to it, the more exposure you can get your eBook, the more readers you’ll attract. Consider the examples above to get you started, but don’t be afraid to spend some time brainstorming creative distribution and promotional tactics either.

All things eBooks

Well, what do you think? Feel like you know everything you need to know about eBooks? I hope so!

We’ve covered what makes an eBook an eBook, eBook formats, popular eBook devices, benefits of an eBook, why and how to make an eBook, and how to purchase, sell, and distribute an eBook.

If you’re interested in learning more about eBooks, be sure to check back for new updates and new articles!

How to choose the simplest hosting Service for your website

2020-12-03T23:11:00.010+05:30

How to Choose the simplest Hosting Service For Your Website:

When it involves the simplest web hosting services you've got to seem at various important factors.

If you jump in too quickly you would possibly get into something that’s not suitable for your business.

But don’t let any of that doubt creep into your mind.

Instead, sit back and relax while we present to you all the factors that you simply got to remember before making a choice.

You can weigh the various web hosting services and choose which is the best solution for your specific business.

Hosting factor #1 – Uptime reliability:

If your hosting is down, nobody would be ready to access your website.

And obviously, you would like your website running 24/7.

Luckily, in 2020 this is often not an enormous problem since most web hosting providers offer a ‘99.99% network uptime guarantee’.

That means that your website would go down very rarely.

And even when it does, you'll contact your hosting service and you'll get compensation.

Most of the time that might be within the sort of hosting credits.

If you would like to organize for the worst, you'll inspect our Website Downtime Survival Guide.

One of the simplest practices to creating sure everything runs smoothly even when you’re taking an opportunity is to check in for a tracking tool like an uptime robot.

If your hosting service crosses the road, this tool will notify you that you simply got to find a replacement webserver to host.

Hosting factor #2 – Speed is key:

Website loading speed is extremely crucial when it involves SEO optimization in 2020.

That’s just because if your pages load slowly, people will bounce off your website and your ranking will subside the drain.

You need a trustworthy host provider that will guarantee optimal website loading speed.

The thing is that you simply can’t know the precise loading speed before you are trying the hosting service yourself.

But you'll always optimize your website loading speed using free tools and effective loading speed practices.

And the best news is that albeit your budget is tight, you'll still get an honest loading speed.

But don’t expect anything spectacular for say $4/month.

Generally, the upper the worth, the faster your pages will load.

Anyways, we'll include our personal experience regarding loading speed for every one of the choices down below.

Hosting factor #3 – Customer service:

Good Customer Service will are available handy when something goes wrong.

Especially if you’re new to websites, you’re sure to make mistakes that will cause your website to be down for a short time.

And the longer it’s out, the more it'll cost you.

So an honest support team will assist you to get the problems solved in no time.

Even if you made a serious mistake that’s impossible to return back from…

Most support teams will have a full backup of your website so you'll revisit to a working version.

You always want your support team to possess a live chat or a telephone you'll call.

Email just doesn’t make the cut if you would like to resolve the difficulty fast, which you ought to want, as long as your website is down.

We made bound to include only website hosting services with strong communication skills.

Different sorts of Web Hosting Services:

In 2020 there are tons of various sorts of web hosting services.

The most commonly used being:

Shared Hosting

This means your website is going to be stored on an equivalent server as a bunch of other websites.

It is an inexpensive option for startup websites.

With the proper one, you'll have customizable options and average loading speed.

Don’t check out Shared Hosting as a long-term solution because Shared Hosting can't withstand high levels of traffic.

It’s definitely an honest solution for folks that just want to urge their website up and running fast.

VPS Hosting

The Virtual Private Server (VPS) is certainly a far better option than Shared Hosting.

Each website is hosted in its own virtual space which accelerates your loading speed and also allows you to urge more traffic to your website.

This option is best if you’re getting to scale your website fast.

Yet again, it’s not a long-term option if you would like to be one of the highest websites in your industry.

Simply because it still has limitations when it involves website traffic.

Dedicated Hosting

This is considered the foremost reliable and overall the simplest option out there.

You get a fanatical server only for your website with full control over everything.

But prepare yourself for a dear alternative.

That option is especially for the simplest of the simplest.

If you've got plans to scale your traffic to enormously high levels, this is often the sole option for you.

But if you’re just starting out, we recommend one among the opposite 2 options.

So just choose the one that matches your business and your budget best.

What is cloud hosting?

2020-12-01T07:00:00.002+05:30

What is Cloud Hosting? Are you wondering if your website should be hosted in the cloud?

This blog explains what is cloud hosting is and how to determine if it’s the right solution for you. When it comes to hosting, the term “cloud” can be confusing and misleading.

There's nothing airy or hazy about it. Like all other types of hosting, cloud hosting relies on very real hardware – servers.

But unlike shared and dedicated hosting, where everything that’s needed to make your website or application function is housed on a single server or server stack, cloud hosting uses innovative technologies to spread the files, data, resources, bandwidth, and computing operations among multiple servers that are networked to act as one system.

This distributed solution eliminates any single point of failure, provides redundant data storage, and guarantees exclusive use of server resources, such as processing and memory.

Cloud hosting also provides great flexibility and scalability, making it easy to upgrade or downgrade your hosting environment and accommodate for periods of higher or lower traffic.

Most of the digital marketing people like me use this cloud hosting to setup SMTP email servers. Believe me it really powerful and quite easy to use.

Another big bonus of cloud hosting is that you pay only for the resources you consume. All of this makes cloud hosting a powerful solution for large, high-traffic internet sites and applications that require the highest level of performance.

You may have already guessed that managing a cloud hosting solution is not a simple process. It takes the skills of an experienced Linux server administrator or IT professional, so it’s not a good solution for most small businesses or do-it-yourselfers.

To recap, cloud hosting distributes the files, data, and resources of internet sites and applications among multiple connected servers that operate as a single system. It provides a very high level of flexibility, scalability, and performance, but must be managed by an IT pro. Before you opt for cloud hosting, be sure to weigh its pros and cons against your online needs, budget, and business goals.

What is SMTP? How it works?

2020-12-01T00:27:00.001+05:30

Hi there! In this blog, you'll learn what SMTP is and how it works. This will be a bit technical but don't scared 😉

SMTP stands for Simple Mail Transfer Protocol.

While POP and IMAP are protocols that allow you to retrieve email from a mail server, SMTP is the protocol that allows you to send emails to the mail server.

Specifically, the SMTP protocol is used to send email from an email client to your email provider's mail server, and to send mail between two email servers on the Internet.

When you use that free email provider, your email address uses their domain name and in turn, they allow you to use their email servers.

If you use their webmail site to read and send an email, they handle the email server settings that direct your incoming and outgoing emails.

However, if you want to use a local email client like MS Outlook, Apple Mail, or Mozilla Thunderbird you'll need to enter your email providers' incoming and outgoing mail server settings when you set up your client.

The incoming server setting tells the email client where it can retrieve your email from, and the outgoing mail server setting tells the email client where it can send your email to.

The outgoing server setting is also known as the SMTP server setting. Let's focus on the send mail process and role SMTP servers play in it.

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Meet Maggie. Her email address is Maggie@yahoo.com. Though Maggie is using Yahoo! as her free email service provider, she likes to use the email client, Microsoft Outlook, for composing, reading, and sending his email.

To make sure Outlook can communicate with Yahoo's mail servers, she entered Yahoo's email server settings when she configured MS Outlook.

Maggie writes an email to a friend, Rohan, using MS Outlook. When she clicks send, MS Outlook sends Rohan's email address, her email address, and the body of the message to Yahoo's SMTP server.

Upon receipt, the Yahoo SMTP server breaks Rohan's email address into two parts: the recipient ID, or what displays in front of the 'at' sign, and the domain name gmail.com, or what displays after the 'at' sign.

The Yahoo SMTP server then goes out to the Internet, and through a series of server conversations, locates the SMTP server for the domain name, Gmail.com.

The Yahoo SMTP server passes Maggie's email to Gmail's SMTP server. Once Maggie's email arrives at Gmail's SMTP server, it remains there until Rohan logs into his Gmail account and retrieves the email.

Let's recap ... SMTP is the protocol that allows you to send emails from an email client to a mail server. Once on a sender's outgoing email server, SMTP uses the domain name in an email address to locate the recipient's email server where the email remains until the recipient retrieves it.

The Real Reason Your Blog Doesn’t Rank (How to Write a Blog Post that Ranks in 2020) | SEO Tutorial

2020-08-02T22:19:00.000+05:30

How to Write a Blog Post that Ranks in 2020 - You're writing all these blog posts, but for some reason, you're not getting any rankings, and search traffic from Google. And you know what?

Today, I'm gonna share why that is and how to fix that. Hey everyone, I'm Rohit Prakash. And today I'm gonna explain the number one reason your blog doesn't rank.

Now, a quick question for you.

How many blog posts are you writing a week?

Is it one? Is it zero? Is it 10? List the number below in a comment, I'm curious. The real reason I'm asking that question is that blogging is no longer a quantity game.

When I started blogging there were less than 30 or 40 million blogs. It was a smaller number. Now there are over a billion blogs. Just think about that. A billion blogs on the web.

That's roughly one blog for every seven people.

Do you think we really need all those blogs out there? No, of course not. That's why blogging has shifted from a quality game versus a quantity game.

When I started you can just crank out tons of quantity, you'll do well. And now if you do that, you won't do well. So I'm gonna break down the formula you need to follow, step by step.

Write Content That Ranks

Step one, head over to Ubersuggest. ( i have already talked so much about this tool in my blogs, it's an absolutely free tool )

Step two, once you're at Ubersuggest, type in a competing URL. So take any one of your competitors that you know is doing really well, type in their URL into Ubersuggest.

Step three, you'll see an overview page. This will show you their traffic, all their search terms, within the region you're targeting.

So on Ubersuggest, we did a search within the United States. You'll see that URL's traffic just for the United States. You can always switch the region. But the reason this tool is built this way is that your customers are probably coming from a specific region versus from everywhere in the world.

On that page I want you to scroll down, click on Top Pages. When you click on Top Pages it'll show you all of the most popular pieces of content that your competition's written about, their traffic to each post, and when you click View All under their estimated traffic, it'll show you all the keywords that are driving those visitors.

Step Four, I want you to follow. You're looking for the keywords that drive in a lot of traffic, the most volume. Have a low search difficulty or SEO difficulty number.

Ideally under 50. And you're looking for keywords that have a high cost per click. So, in general, if it's over a dollar or two, three dollars, the better.

When you find these keywords, those are money keywords. I want you to go and search for 'em on Google. Which is the next step.

The article you may like: How to Write A Blogpost-Start From Scratch

So go to Google, do a search for one of those keywords. When you do a search, read all the articles in the top ten. When you read all the articles in the top ten it'll give you a good understanding of what Google is looking for for the articles that rank for that term. Especially if you wanna rank for it.

Step Fifth is to write a much better article. I'm not talking about something that's double, triple the length. I'm not even talking about 10 times the length. Yes, you want something that longer and more in-depth.

But it's not all about length. It's more about thoroughness.

Did you cover every aspect of that article, that topic?

For example, if it's making a pizza, do you talk about the crust? How the water affects the crust and the taste. Is it better to use bottled water or tap water?

How should you cook your pizza? Do you cook the dough first and then put on the sauce? Do you cook through your dough a little bit, then take it out of the oven, put on the sauce, then the toppings? Like, what's the process?

By breaking it down step by step to even what kind of oven you should use. Where to put the tray in the oven. In the middle, at the top, at the bottom. How long you should cook it for and the temperature. Should you use a convection oven? Non-convection oven.

All these uses are so specific that when someone reads your content the article is amazing. They're like, oh my god Rohit, I got so much value out of it. And that's the key to creating an amazing piece of content.

That's how you write content that gets traffic. It's not about producing quantity. It's about producing quality.

And the last step I have for you is when you're producing these content email all the other sites that you source, right? The sites you're linking to. And tell 'em, hey John, I linked out to your site, love what you are doing. Linked out to you my latest pizza article. Check it out here.

And there's a good chance that they'll share that article on the social web. Once you follow this research process you'll do much better. And this is why, if you follow this, you will start only writing articles that rank.

You'll stop writing articles that get no traction. Which is a huge waste of time.

And of course, if you want help with your content marketing, you can always ping me on Instagram

If you have any questions leave a comment below and I'll answer 'em. If you enjoy this article, share it, like it, tell other people about it, subscribe to Newsletter. Thank you for reading.

What to do when Client says, "Let Me Think About it." and You say, "..."

2020-07-31T14:43:00.001+05:30

The client says, "Let Me Think About It." and You say, "..." - There are several reasons why a prospect can tell you, "Let me think about it." And if you read this entire blog, you'll have a good understanding of these reasons and how to overcome their objections and close the sale as effectively as you can.

I know you guys really want to know about the client's rejection that we all face in any field and that's why you're here.

Hi everyone, I'm Rohit Prakash, and today I'm going to breakdown when a customer tells you, "Let me think about it."

And I'm going to tell you what you should say so you can close them.

Once a customer walks out of your door, do you think they're going to really come back and buy? The chances are slim to none.

Odds are they're not going to even give it a second chance, and they're going to go somewhere else or not go anywhere at all.

In just one hour, people have already forgotten 50% of what you said. Make that 24 hours, people have already forgotten 75% of what you said. In 30 days, the customer has forgotten 90% of what you said.

Just look at the forgetting curve chart. To make matters worse, the10% they actually do recall is 50% inaccurate. Just like that, all the work that you put into that perfect pitch has gone right down the drain.

So what you want to do is avoiding that let me think about it objection.

When someone tells me that they're going to think about it, it either means two things, they're not interested at all, or they're interested but they're just not sure.

So it's like which one is it? Now, you're going to be giving them an option. You need to really figure out which one it is so you can help give them the answer they need to make that decision.

If they're just not interested, then you're done. The only thing you can do is ask, "Why aren't you interested?" And this will give you feedback so that way you can continually adjust your approach.

This is super important. It could be that you're wasting your time selling to the wrong person. It could just be that the way you've explained your message is just super confusing, that that way they're not interested, and there's some mishap in communication that's causing some issues.

Now, sometimes they're like, "Hey, I'm interested, "but I'm not just sure." So what I like doing when they end up telling me that they're not sure, I ask them, "Why aren't you sure? "What's your biggest concern?"

The article you may like Client says, "I'm not interested." and You say, "..."

When you figure out what their concern is, it typically falls into one of these three reasons. It's either not a fit for them, or it's functioning not there, or it's financially related. If you're not sure if the product's a fit, just ask them, "Hey, does it fit your needs?"

They're going to probably tell you, "Yeah, it does fit my needs." If it's not, then again, you're done and then you can save your time. If they say, "Hey, what about functionality" right, if there's something there that it doesn't have, well, you can go into,

"Hey, we can create these features for you," or you can break down why they don't need it and those features are a waste of time. Or if you find out that you need those features and you just don't have it, you can either tell them when you're going to add those features or how your solution to plugin with other companies who also offer that feature, so that way, in theory, you can solve all their problems with your product by tacking on another solution from another provider.

That's why in the tech world you see all these integrations. People integrate because they know their product doesn't solve all problems, but by integrating with others, you can. And this helps you' re-engage a conversation and get them over the line.

Now, if you're not missing any features, well in that case the chances are it's usually going to be financially related.

You can introduce payment options, whether it's paying in 30, 60, or 90 days, or adjusting the features to reduce the pricing, so that way they can afford what you're selling them.

Or sometimes it's a key stakeholder who may not be there, right, you may not be talking to the right person. You need to go up the chain because once you can talk to the right person, you can get them over the board.

And usually, when it's financially related if you can show how your product or service can help them make more money, it's easier to get them over that hurdle, or if you can teach them how it can save them time or money, that's another way of getting them over the hurdle as well.

Another thing that you want to do when it comes to pricing is you want to go find other people within the company, talk to them as well where there's not just the decision-maker, the leader, but other people within their organization and their department.

The more people you can get on board to like your product or service, the more people you can get excited, and there's also a higher chance that they're going to say yes.

In that case, what you want to do is ask them, "Is there anyone who might be on the fence "that I can speak with? "Or is there anyone within your organization or department "that's also going to be using this product or service "that I can talk to and share "how this can help them do their job better?"

So if you follow all those points, what'll happen is yeah, you're not just going to convince someone to buy your product or service using some sleazy sales line.

Instead, you're going to be going through the main objections that people have, so that way you can get them over and convince them to end up converting into a customer.

That's the approach I like using. It's all about logic. Sales are not just about emotion. When you take people through those logical steps, it's easier to get them over that hurdle and over that line, especially when you're dealing with more expensive products.

If you need help generating more sales, more traction with your business, just ping me on Instagram or just join my Facebook group. If you enjoyed this article, like it, comment below, share. If you have any questions on sales, leave a comment. I'll make sure I answer and help you succeed.

Clients Say, “I Am Not Interested.” And You Say "..."

2020-07-29T18:20:00.001+05:30

I'm not interested - Oh my goodness, the good old, "I am not interested," now how many have heard of this one before, comment below. "I'm not interested," "Well, we are happy with the vendors "or suppliers that we have right now," or, "We're not thinking of switching anytime soon."

Have you heard of those objections, right? But basically, it's a variation of "I'm not interested." Now, most salespeople, when they hear this objection, what I notice the most, the dumbest thing they will say is this, "Why are you not interested?"

Who gives a damn, they're not interested! Why are you arguing with a prospect? It's like the worst thing that you could say because now you're getting into a fight! Why does the prospect have to justify to you why they're not interested?

Although chances are, the prospect is lying. Prospects lie all the time. But that's not how you handle it. You need to handle this objection with a little bit more finesse, and today I'm gonna give you a few ways to do this.

Now understand this, salespeople, they get defensive when they hear "I'm not interested." Suddenly they kind of like, "Ooh," they feel hurt because they feel like it's a personal rejection.

Well, it's not a personal rejection. Don't take it personally. There are so many other reasons why they are not buying right now. Sometimes it could just be timing, may not have anything to do with you, your product or service, just timing or budget, or they are not the decision-makers.

I could go on and on and on, so don't take it personally. The statistic shows 80% of sales require at least five follow-ups to close the deal, five fricking follow-ups.

So this is just maybe the first or second time you're talking to a prospect. You got a few more times to go, don't worry about it. But what we wanna do is to get to the bottom line of this. What is going on? We wanna know.

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Here's something that you could say, because, and I'll explain why we say it this way. "Well, I'm not interested." "Hey, Mr. Prospect, I understand. "Let me ask you a question. "The next time you're looking for," blank, fill in your product or service, "could I be the first person in line "that you speak to with," blank, "Hey Mr. Prospect, I understand. "Can I ask you a question? "Next time you're looking for a new sports car, "can I be the first person in line that you speak to "to maybe get a second opinion?"

Boom, now you've set the stage. You're setting up for future business. You're getting some more information. All I'm asking is permission to contact them, to follow up. They might say, "Yeah, sure!" 99% of the time they'll say, "Sure!" 'Cause you're not trying to fight,

"Well, why are you not interested?" "You know, can I be the first one in line "that you kind of check with or get "a second opinion, or get a quote?" One of those questions, they'll say, "Yes, great," and then now you have a perfect excuse to say, "Can I send you some more information "so have that right next to your desk "or right next to your ordering information, "can I send you some information, "so that you have that in front of you? "So next time, when you think of us, it's right there?"

Boom, very, very simple, right? That's one way to handle it. The second way to handle it, "Before I get off the phone, "what might have to happen before you begin "looking for a different," company, solution, product, fill in the blank. Now this question's very powerful.

Write this down, memorize this, "Before I get off the phone, "you're getting off the phone, you're not being pushy, you're not trying to twist their arm, just say, "before I get off the phone," right? "What might have to happen, "notice the word "might," "What might have to happen," right?

"For you to begin looking for, "I'm not asking you to buy right now," I'm not asking the prospect to buy. I'm simply asking him orI'm asking her to just, "What might have to happen?"

Now they might say, "Well, you know, "the price would have to come down," or, "I would have wanna see these features, "I would have wanted these things, "or I would've wanted these services." That's good, write these down, these lintels.

Next time, when you followup, you can use these things, let's say in two, three months, you go back to the same prospect and say, "Hey, we've made some changes.

"Now we can actually provide all these "services that you kinda talked about, "that you shared with me last time," and you go from there. You see how this works?

It's all about setting up for the next sale. You and I both know you're not gonna get the first sale right now.

You're not gonna get that sale today. That's okay, we're setting up for the second and third follow-ups.

WHAT IS AFFILIATE MARKETING - Make $100 A Day

2020-07-27T22:39:00.001+05:30

Make sure you read the blog ‘til the end because I will be sharing with you a lot of secrets that I’ve learned of doing affiliate marketing for over seven years.

Well, who am I to even teach you affiliate marketing, right? Well, I have been doing affiliate marketing for over seven years now, and I have a portfolio of over 11+ websites, apart from that I also do pay to consult. And now comes the big question

What is Affiliate Marketing?

In affiliate marketing, three parties are involved. There’s a merchant or an affiliate network, let’s consider it to be Amazon. Then there will be you, as an affiliate.

Where you will be promoting the products of the merchant through a special affiliate link. So when someone purchases a product through your affiliate link, you get a commission, that is, you make money.

Now in my affiliate marketing playlist, I'll show you step-by-step on how to sign up to the affiliate network, how to generate your links, how to promote these links to thousands of people for free, and then make money from your links.

Almost all popular companies use affiliate marketing to drive customers. Be it Amazon, Flipkart, Ola, Uber, Swiggy, FoodPanda, Zomato- almost all popular companies are doing it.

But the important question is, how affiliate marketing will help you. Well, the biggest benefit is definitely online earning on autopilot. Today my websites are driving free traffic every month from Google and making my affiliate commission.

So now let’s talk about who can learn affiliate marketing. You don’t need any special qualifications, you don’t need any technical background.

All you need is one laptop, or a computer, and an internet connection. This is all you need.

The best part about affiliate marketing is that you are making money from the comfort of your home. There is no age limit, no massive course fee, only your willingness to learn, and your willingness to earn money online.

I’m friends with people who are making $10000 per month to $30000 per month from affiliate marketing.

What is the best way to learn affiliate marketing

Well, when I started there was no one to guide me. No one to tell me the best tips, tricks, tools, or strategies that actually work.

Well lucky for you, I’ll be teaching you and guiding you in every step. You need a guide, a person who has made the mistakes so that you don’t repeat those mistakes.

So now let’s talk about which affiliate network to focus on. There are thousands of affiliate networks in the market. I myself use 50+ affiliate networks to make money for my affiliate websites.

So which one should you choose? While there are more complicated ones like Clickbank and Commission Junction, where you need the knowledge of advanced digital marketing in order to make money.

This is because the competition is just way too high. For beginners, who are just starting out, the one I recommend is Amazon Associate.

It’s easy to run and promote and now I'll be showing you why you should be focusing only on Amazon.in. Amazon is the world’s biggest e-commerce website.

Amazon Facts:Amazon.com is driving more than 2.5B visitors per month. Amazon India or Amazon.in is driving more than 360M people per month.

The best part is that every experienced affiliate marketer is only targeting Amazon.com in the US market. But there’s usually zero competition in Amazon India.

So making money from an Indian Amazon associate account is a hundred times easier than promoting in Amazon.com on the US market.

Apart from this, there are many other reasons why you should join the Amazon affiliate network. Once you promote your Amazon affiliate link the cookie period is for 24 hours. So whatever the customer ends up purchasing the next 24 hours, you will be getting the commission for that.

The second good point is that you will be getting paid the affiliate commission for the entire cart. So let’s say you refer someone to buy a t-shirt. But the person ends up buying a pair of jeans, a cap, and a t-shirt as well. You will be getting the affiliate commission for the entire cart value and not just the product that you recommend.

This is the best part of the Amazon affiliate link. And since Amazon has so much data and optimization, the majority of the people end up buying so many other products and not just the product you recommend.

You can see in the image on the screen that the majority of the products that I sold are not the products that I was promoting but the other products that people purchased when I referred them and I still got the commission.

The third benefit is the Amazon brand. Amazon is now one of the biggest e-commerce websites in India. They spend millions on advertising and now everyone knows about Amazon.

So there’s a trust from the consumers fromAmazon, so the conversion rate of people buying from Amazon is very high. This also helps in getting more sales and hence, making more affiliate commissions.

I am getting a massive 3.5% conversion rate. So every hundred people I refer to Amazon, almost 3 – 4 people end up buying the products. So that’s just amazing. So now let’s talk about how can you make money from affiliate marketing. The easy answer is to create a website and scale it.

Don’t worry, I won’t just tell you this and end the blog, in the next lesson of our affiliate marketing playlist, I will tell you how to select a profitable niche. In lesson three I’ll show you a step-by-step in how to create an Amazon affiliate website like a pro.

I will be sharing all the strategies that I've learned in the last 7 years of building and scaling affiliate websites.

There are many benefits of starting and scaling affiliate websites. Just as I mentioned, the competition in India is very low.

So if you watched our lessons and follow them to the heart, then I can guarantee that within a few months, you will be making money.

You don’t even have to work on your website when your article ranks on Google search results. It’s free traffic, month on month. Unlike other platforms that come and go, Google is not going anywhere.

So you don’t have to worry that Google will go out of fashion in a few months. People will keep on searching on Google.

There are many other ways apart from affiliate links that you can make money from your affiliate website. You get sponsorship opportunities, branches will start emailing you… you’ll also be making money from sponsored links, sponsored reviews.

Like I am charging Rupees, Rs10,000 – Rs20,000 for one sponsored review. And also, in the end, let’s say you decide you don’t like the Amazon affiliate website, and you want to sell it. Then the website sells for 30x its monthly revenue. So let’s say you’re making Rs10,000 from your website on a monthly basis you can sell it for Rs300,000.

Now I know that many of you will ask me in the comment section the other ways of doing affiliate marketing. Like opening a YouTube channel or doing it through Instagram.

So let’s take each option one-by-one and share its pros and cons.

So let’s start by opening a YouTube channel. Yes, you can open a YouTube channel in any niche. Like many other YouTubers are doing, and they are also making good affiliate revenue.

You can create a fashion-related channel and promote fashion-related products. You can also create a technology-based YouTubechannel and promote just like Technical Guruji is doing, but the main point to stress is that YouTube is getting competitive.

Already for all the popular categories, be it fashion, be it gardening, be it technology, already YouTubers are dominating that niche. It was easier a couple of years back when the competition was low, and also because of the Reliance Jio wave.

Now already the majority of the profitable niche has a channel dominating. Now, I’m not saying that you won’t be able to do it. Yes, you can open a YouTube channel and you will be able to scale it.

But it is extremely difficult. It will be difficult to scale, you’ll have to be patient. You also have to show your face and you'll also have to invest in expensive equipment.

Now, let’s talk about promoting affiliate links through Instagram. One thing that I should mention is that every social media platform comes and goes. So Instagram might not be able to survive in a couple of years. Also getting followers in 2019 is extremely difficult compared to a couple of years back.

Every social media platform is going with the pay-to-play model. Like the case of Facebook, earlier the organic reach was very high. So let’s say you have 10,000-page likes, if you post a new post, you’ll be able to reach that 10,000 people.

But now Facebook wants you to pay money in order to reach the people who even like your page. Now the competition on Instagram is also growing because the people know that there’s money to be made. And also Instagram wants you to pay money to get those followers.

So the organic growth is down. And the worst part about Instagram is that there is only one place where you can add the affiliate link that is the bio. So the number of links of the affiliate links will be far less and hence the oral commission that you make in a month will be much lower.

And this is why I don’t recommend Instagram as the only source of promoting your affiliate links. The same goes for a Facebook page or a group. The organic reach is dead, so you won't able to promote your affiliate links in a profitable manner.

So I don’t recommend either going into Instagram or YouTube or a Facebook page or a group… rather the smart strategy is to go into alow competition area and dominate it before it gets too competitive.

Also, once your affiliate sites start getting traffic, you can move to these verticals either YouTube channel or Instagram account. I have tried and tested everything. The best strategy is to first start a website, scale it, and then move to the various verticals of YouTube and Instagram. This has given me the best results

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Process of making money from affiliate marketing through a website?

Everything is explained in detail in our affiliate marketing course playlist. But right now, I’ll be giving you a general overview of how all these works. The process will be something like this.

The first step is to do niche research- I will help you find low competition and profitable money-making niche.

The second step is affiliate Website-, I’ll share with you how to start a pro affiliate website. I’ll be sharing with you my tips, tricks, and strategies that I’ve learned in the last 7 years of doing affiliate marketing. Also, I’ll be telling you the mandatory things that you need to follow so that your account doesn’t get banned.

The third step is keyword research. I’ll share with you the exact strategy that I use to find low competition keywords that make you money not in years, but in months.

The fourth step is to write articles- Either you can write it yourself, but I'll also tell you how you can outsource it to someone else. I have spent thousands of dollars on knowing the best article structure. How many words your article should have? What should be the button color? I have tested everything. And I’ll be sharing the perfect article template with you in one of the lessons.

The fifth step will be signing up to the AmazonAssociate account- How to sign up? How to get approved? And how to not get banned.

The sixth lesson will cover the most important detail- How to get your article on rank number one on Google search results. So let’s say your website is about guitar and you write an article like “best guitars in India”. So I’ll share with you all the strategies that I use to rank number one for my target keyword.

How much money can you make through affiliate marketing?

Now, this depends entirely on you. How much time you are willing to invest on your website. The more time you invest, the more money you will be making. If you follow our complete playlist then I can tell you for sure that you will be making money in a few months.

In the beginning, it might look a bit complicated because you are new at this. But given a few days of implementing, you will become a pro.

Once you scale the website, then you already know all the secrets. Then you can create many more websites, build a team, and scale even further. Like I started as a one-man-army, but today I have 4 full-time people working on my affiliate websites.

You are planting a tree. Once it’s grown up, all you have to do is spend a few hours on your website and it will keep giving you fruits for many years to come.

Affiliate Marketing Mistakes

New affiliate marketers make these following common mistakes. Even I made them when I got started.

The first mistake is not showing patience. You won’t start making money on day one. Rather, slowly and steadily you will be scaling.

The second mistake is not implementing. The majority of you will just be watching the lessons, but very few of you will be actually implementing it.

But the people who implement will be getting the best results. So make sure you don’t just watch the lessons, but also implement everything I tell you.

And not just implementing, you’ll be getting a lot of questions in your mind. So don’t just implement, you can ask your questions on the Facebook group or Instagram. And I’ll try my best to answer all of you guys.

The third mistake is getting greedy. Now a few of you might watch our complete free affiliate marketing course playlist and then start implementing everything on multiple websites. If you’re a beginner or just starting out, even if you are an experienced affiliate, I would recommend you to open only one single website and try to focus entirely on that.

Your goal should first be able to create a website and scale it. Learn all the advanced strategies, then build a team, and then open multiple websites. You don’t have to work hard, you have to work smartly.

I have already made the mistakes, so you don’t have to make the same mistakes again. Rather follow the working strategies that actually work. One big advice that I can give to all of you is that practice is what matters the most.

Don’t just read the blog but also implement everything that I tell you in this free affiliate marketing mastery course. This is the right thing for you guys. Don’t be confused, I am here for you. I’m so happy to have a new member who will be our future success story.

I’ll make sure that this journey of helping you, making money from affiliate marketing is fun, exciting, and as easy as possible.

If you like this article please share and subscribe to email for new articles every week.

Cheers!!

Top 4 Best Free Tools That Bring Your Website #1 On Google

2020-07-22T13:13:00.001+05:30

Top 4 Tools That Bring Your Website #1 On Google - When I got started in SEO, there were dozen of tools out there. They were all expensive, and, hey, unless you wanted rankings, you would have to pay for one of these tools.

But times have changed. There are not just dozens of tools now, there are hundreds of tools. And because of that, there's a lot of free ones as well.

Hey, everyone, I'm Rohit Prakash. And today, I'm going to breakdown why you should stop paying for SEO tools, and only use these four free tools if you want to rank number one on Google.

1. Google Search Console

You ready for this? Google Search Console. Here's what I love Google Search Console for. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago. And I look for the pages that have the biggest drop off in impressions and clicks.

I now know that these are the pages that I need to go back on my site, go and adjust and update. Think of it this way. There are over a billion blogs on the Internet.

That's roughly one blog per every seven people. Do you think we need that many blogs out there? No, that's too many! Just imagine how much content is being created with over a billion blogs.

Now check this out. The pages that have the biggest drop in traffic are the pages that, hey, search engines are no longer ranking as well. So, if you back into those pages, those posts, you update them with the latest and greatest information.

You may add some videos if you think that helps improve the experience. You delete the stuff that doesn't make sense. You shorn out the fluff, because sometimes, you may have just long articles because you were trying keyword stuff.

Whatever it may be, if you just go in, update it, and provide the best experience, you'll notice that usually within 30 days, your traffic on those pages will go up. And if you're not sure about how to provide the best experience, I got two recommendations for you.

One is to do a search for that keyword in Google and look at all the pages that rank for that keyword. Look at those pages. What do they have that you don't have? Adjust your article to include all that stuff.

Two, I would go to YouTube, look for all the videos in your space that can add value to your topic, and embed them in. Because a lot of people don't do that. That'll help your time on site and engagement on your site, which will also help improve your rankings.

2. Structured Data Markup Helper

I have for you is Structured Data Markup Helper. Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, you got to use structured data.

But how do you use structured data? Well, it's complicated because depending on the type of website you have, the structured data is going to look different.

Whether it's a local website, national website, an e-commerce website, or it's a website that is focusing on lead generation or consulting, it's going to be different.

So use a Structured Data Markup Helper, and it'll help you do all the little things, from even doing things like including breadcrumbs. So that way, when someone does a search on Google, they can see all those little breadcrumbs, and that helps increase your click-through rate.

3. Google Trends

I have for you, Google Trends. This is super important. The reason being is if your brand continually gets searched more and more, you'll notice that your rankings increase.

So, it's all about brand building. And you'll find, "Hey, Rohit, "why do I need to increase my brand?" Well, Google, Facebook, and all the social sites out there have issues of fake news.

So, the way they're combating this is ranking brands better, because they believe that brands, like Nike, a CNN, whoever it may that's a big brand, is less likely to put out fake information.

And that's true. So what you want to do is continually look at your brand name, compared to your competitors, and see how you're growing. And Google Trends shows you that.

And if you don't know how to make your brand continually increase, use tools like HelloBar to collect emails, because every time you collect emails, then you can email them out using tools like Mailchimp, which are also for free, that way you can get people back to your site, which helps your brand.

The other thing you can do is use tools like Subscribers, which also has a free plan, so people can subscribe to your site through push notifications.

And then every time you have more new content, new feature releases, more products for sale, you can send out a push, get people back to your site, which then also grows your brand as well.

4. Ubersuggest

Ubersuggest. If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free.

So, if you want to site audit, well there's an SEO audit report in Ubersuggest that breaks down your load time, your title tags, your meta description, your code errors, your URL issues, your redirect issues.

It tells you how to fix each of them. And it breaks down in priority on which ones you should change first to get the maximum amount of traffic.

You're looking for more keywords to go after? Ubersuggest also has a keyword ideas report. And the keyword ideas report shows you all the keywords that you can go after.

According to Jumpshot, roughly 49% of the searches that happen on Google get no clicks.

Well, with Ubersuggest, they'll show you keywords that are based on questions, comparisons, prepositions.

These are all high intent keywords. So if you after them in your copy, you'll find that you'll get more clicks, more traffic, and those visitors that are aligning on your site will convert because you're not just going after generic keywords now.

There's also a backlinks report. You can put in any URL of your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL and ask them to link back to your site if your content's better.

It also has the Top Pages report. You put in a competitor URL, click on Top Pages. It'll show you the most popular pages on your competitor site based on search traffic, backlinks, and social shares.

This will give you an idea of the type of content you should produce versus the type of content you shouldn't produce. And, of course, last but not least, there's a traffic analyzer report that shows you how much traffic your competitors are getting versus you.

So you have a rough comparison of what you need to do to improve your traffic. So, if you need help growing your traffic or if you have any questions on any of these tools, leave a comment below and I'll answer you.

If you enjoyed the article, like it, share it, comment, and subscribe to my newsletter.

Cheers!!!

Content Ideas- Find Endless Content Ideas With One FREE Tool

2020-07-19T12:34:00.002+05:30

Content Ideas- There are over four million blog posts being published every single day. How do you ensure that your content is going to stand out and people want to read it?

Hi, everyone, I'm Rohit Prakash, and today I'm going to teach you how to find endless content and ideas with one free tool.

You know there is a free tool called Ubersuggest. Many people use it. You may even be using it. But, have you ever checked out the content ideas feature on Ubersuggest?

It's the best way to find content ideas. Put in any keyword that broad into Ubersuggest. Dog food, cat food, whatever it may be. You can even put in three-word phrases, four-word phrases. And what you'll see is Ubersuggest will give you an overview, how popular that keyword is, other keyword ideas.

And as you scroll down, you'll see a content ideas report. This content ideas report, it'll show you all the blog posts that are in your space that are popular. And this is why I love it.

It gives you an endless supply of content and ideas for free.
It shows you all the keywords that that blog post ranks for, so you can see if they're relevant to your space. Do you want to rank for them? Do you think they're going to drive sales?
Then It also shows you everyone who's linking to that blog post. Now, when you're doing this, you don't want to just create the same me-too content that they're creating.

You want to use the content ideas report to see, hey, this is what people like in this industry, and here's what people hate. Because the content that isn't doing well is also shown on Ubersuggest.

You want to avoid writing on that stuff and write more on the stuff that people like. And then when you find the stuff that people like, come up with ideas that are very similar and use Brian Dean's Skyscraper Technique.

If you're not familiar with the Skyscraper technique that Brian created, think of it this way. Have you ever noticed that countries around the world are always fighting for the tallest building in the world?

It's like, "Oh, yeah, ours is 1,000 feet." "Ours is 1,500." "Ours is 2,000." It just keeps going and never-ending.

So you know what the skyscraper technique is? It's the same thing for your content.

"Oh, yours is 2,000 words. "Mine's 5,000 words." "Mine's 10,000." "Mine's 20,000." You don't want to just add in more word count for the sake of it, though, and keep having fluff.

You want to make sure that whatever words that you're putting on the page have an impact, have meaning, help people get the job done.

They're thorough. They're actionable. That way when people read it, they're like, "Oh my God, this is amazing." You want to even integrate design elements.

Not just pictures, not just videos, but any custom graphics that you can create, great, amazing. Then when you publish that content I want you to go back to the content ideas report in Ubersuggest, look at all the people who link to your competitors.

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Hit them each up. Go to their site. Hit them each up. Let them know. Send them an email, something like this.

"Hey, Ravi, "I noticed you link to XY and Z site, "and I have a similar site with a similar product. "You can check it out here.

"Mine also covers one, two, and three that theirs didn't, "which provides a much better user experience for the audience. "If you like it, feel free to link to it.

"Cheers, Rohit."

It's that simple.

Yeah, you may have to end up sending out a hundred of these emails, but as you do you'll find that a handful of them will link back to you. And as they do, your content will get higher rankings.

You'll get more social shares. You'll continually get that traffic. That way, when you create content out there, it's not going to be one of those four million blog posts that get published every single day that no one reads.

You want to make sure that yours get read. And the last tip I have for you is, whoever you linked out to in your blog post, email them. Let them know that you linked out to them, and ask them if they can share your content on their favorite social network.

Usually, people are flattered. They're like, "Yeah, Rohit, you linked out to me. "Why not? "Why wouldn't I tweet this out?"

People do that with me all the time. "Hey, Rohit, I linked out to you. "Can you share this article?" I'm like, sure, no problem.

You know, I got an email from Someone today. He's like, "Hey, I created this blog post on Inc. "I mentioned to you. "Check it out." Now, he didn't do it because he's expecting a tweet, but I naturally tweeted it out.

That's how it works. People are gladly willing to tweet and share stuff out when you promote them.

What is Email Marketing

2020-07-16T16:03:00.002+05:30

What's up, everybody? So today, I am going answer the super high-level question,
"What is email marketing?"💪

Right, a whole bunch of reasons, of course, why you'd want to understand this. If you're just getting into digital marketing, or if you understand a little bit of email marketing, but you might be missing a few pieces here and there.This blog for you

So stay to the end, because I am going to do a comprehensive overview of what email marketing is and the fastest way to implement it on your own business.

Let's get going. So super high level, just getting started,

What is Email Marketing?

So let's define this a little bit, dig into this, and talk about why it's so important. So what is email marketing?

Email marketing is a tool that lets us do two things:

Provide value to users in the form of content.
Direct users through each step of the customer journey or the sales funnel when they get stuck, right.

So we use it in these two ways primarily when we're talking about digital marketing. Email marketing is arguably the most underrated digital marketing channel out there.

I, personally, love Search Engine Optimization, SEO. I've been doing SEO for 7 years, but as we've grown this business more and more, I've come to the realization that email marketing incredibly important and usually the most underrated digital marketing channel.

And there's a number of reasons why, and I want to talk about that.

Not everyone is on Facebook, right. Not everyone is on Snapchat. There's a number of different social channels out there.

But everyone has an email address, and that's this is so important.

Your email list, you as a marketer, or you as an entrepreneur, or as a business owner, as you grow your email list, that email list can go with you, right.

It is a portable asset. So there are many digital marketing channels out there that change very dramatically or they die.

So what has value today might not necessarily have value tomorrow.

Ranking number one on Alta Vista in 1997 was fantastic. It was probably great for any business. It's not that important now.

Does Alta Vista even exist? Having the dopest Myspace page. Back in 2002, it was probably awesome. Probably doesn't matter as much now, right.

So spamming your way to growth through social invites. They learned this the hard way. They did this with FarmVille back maybe five,10 years ago.

Got a lot of early growth, and then Facebook changed the rules with social invites, and their stock price slid, as well.

It was a very tough break for them. Praying Google doesn't change the rules. Demand Media basically went public off of kind of low-quality content marketing, and then Google's Panda update really slapped them, and their stock price took a very dramatic drop, as well. So rules change all the time.

Google and Facebook can change their rules all the time. Different social networks can expand and contrast all the time.

Stuff can often change a lot. But email often doesn't change. It is not a social channel. It is a web protocol, and I want to talk a little bit about this and what that difference is. So the internet is made up of protocols and applications.

So web applications are a lot of these sorts of private companies that you use every day. Facebook, Google, Yelp, Instagram, Snapchat, and MySpace are web applications.

And they often sit on top of web protocols. When we talk about web protocols, we're talking about DNS, the Domain Name Service. HTTP, FTP, IRC, SSL, or SMTP.

These are all kind of standardized digital communication platforms, digital communication languages effectively, that we all use on a day-to-day basis.

They're not necessarily owned by a private company. They are these kinds of standards that we all use when we use the internet.

SMTP is an email. And so when you're doing email marketing, you're using the SMTP protocol.

You're not using Facebook's terms of service or Goggle's terms of service. This is a really important distinction, and that's why your email list is effectively this portable asset that moves along with you.

So companies can change their rules, platforms can become unpopular, but protocols don't really die.

People are getting really excited about bitcoin and other cryptocurrencies now because some people are saying, "It's a new protocol for money,". The protocols are really rare.

They're very fascinating and they're very interesting, as well, right. So keep that in mind, right. Companies change their rules, platforms can become unpopular, but protocols don't really die.

So until people stop using email, until people stop using the SMTP protocol, your email list is a portable asset.

The chances are very good that we're probably still going to have an email in 25 or 50 years. That's why this is really important to build now.

Let's talk a little bit about the details here though.

Types Of Emails

So there's really only three different types of email when we're talking about email marketing.

Transactional email
content email
conversion email

Transactional Emails- We'll dive into these a little bit here. The first is transactional email, so let's look at some examples of a transactional email.

This might be things like receipts, right. You buy something on Amazon, you get a transactional email receipt. Maybe an order confirmation, forgot password, support tickets, sign-up details, your double opt-in for your email list, and unsubscribing email, or maybe shipping details. These are all transactional things. Maybe a user's doing something on your site, and you're kind of giving them an update via email.

Content Email- So content email would be things like a welcome email. Maybe you just got their email address or they just signed up as a customer. It's a new blog.

Maybe something like a new blog post. "Hey, everyone. We just posted this new blog post, right. So check it out." A lead magnet or a value sequence, something like your newsletter.

Your weekly or monthly newsletter, any type of social posts, or social post reminders. "Hey, go check out this post on Facebook." Free tools or exclusive content, any content that you create is a content email.

Conversion Emails- So any type of promotion, a sale, lead magnets can also be in this group, as well. If you're launching a new product, you're upgrading users, you're offering a discount, you're doing an affiliate, anything like that would be a conversion email, usually when money is changing hands.

So we talked about the three different types of email. Let's talk a little bit about email distribution now. So there are three different types of email, but there's really only two means of distribution or at least two you should be focusing on.

Should you put categories in your Blog URL?

Types Of Email Distribution

Broadcast Email
Automated Email

So there are two different types of email. Most of your emails should be automated. If you're doing most of your emails now as manual broadcast, in general, for most businesses, that is not ideal.

Sometimes it's understandable, especially if you're smaller. But in general, most of your emails should be automated.

Broadcast Email-. So you should only broadcast two types of email; great content suitable for your entire list and one-off promotions, right. So in general, like when you create something absolutely amazing, and you want to tell your whole audience about it, fine.

Go ahead do a broadcast. Or, if you're doing kind of a seasonal ora time box promotion, Christmas 2020, or seasonal whatever, you go ahead and do that as a broadcast. That's totally fine.

Automated Email- Everything else should be automated, based on user actions. So in general, you want to be automating email based on what the users are doing on your site.

This allows you to send out content and messaging that is much more specific and relevant, contextually relevant to the users.

Instead of just blasting out everything that you have, you want to be sending them emails based on what they're interested in, and based on the actions that they're taking on their own site.

So examples of automated email might be something like receipts, order confirmations, forgot passwords, welcome emails, a value sequence. Maybe cart abandonment, if they add a product to the cart and then leave. Lead magnets or upgrades.

And you want to do this in a contextually relevant way that's based on the actions they're taking on your site.

So that's really it. We just wanted to do a super high-level overview and answer the question, "What is email marketing?" So that's it. I hope that was useful. If it was helpful and if you learned something today, go ahead and click subscribe newsletter to get even more Digital Marketing Tactics and Tips from me.

What'd you think? Is this helpful? Is this how you think about email marketing? Go ahead and leave a comment right now. I read every single one.

Thanks a lot.

Should You Put Categories in Your Blog URL?

2020-07-06T19:49:00.001+05:30

Should You Put Categories in Your Blog URL? You have a blog. You have tons of categories. You have tons of content on different subjects, should you be putting your categories within your URL structure?

Hi everyone, I'm Rohit Prakash, and today I'm going to explain if you should be putting categories within your blog URL.

The short answer is, I don't know. And what I mean by this is I don't know your blog and the size of it.

If you have a small blog with under 100 pages, no you shouldn't. If you have a big blog and you're planning on getting thousands of posts, yes you should consider doing it.

Because at that point the chances are you have blog posts on many different topics. So, by putting the category it tells Google what this blog post is all about.

What is Digital Marketing- 8 Components That Makes You Pro

For example, let's say your blog is called blog, and your domain is called blog.com. And let's say you mainly blog about different types of fashion and hip type of stuff.

So, let's say you have a post on men's fashion. Your blog URL structure should be blog.com/mens-fashion/name-of-the-post. And if you notice, I put a dash in between' men's' and 'fashion' the reason I'm doing this is that men's fashion is two words, it's not one word.

You don't want to put a double dash in-between category words. For example, you don't want men--fashion.

You can do men's fashion, but you don't want to have double dashes. Let's say the category name is longer, for example, one of my category names is conversion rate optimization.

So, my blog URL structure could be technorohit.com/conversion-rate-optimization/ the name of the post.

By putting in blog categories it reinforces to Google, "Hey, this blog post is about conversion rate optimization or men's fashion, so that way they know where to properly rank the post and what keywords and phrases, and what topic the post should be ranked around.

If you have a lot of posts and you're trying to get to 1000 plus page blog, put categories within your URL structure.

If you have a small blog and you're not planning on getting to 1000 plus blog posts, you don't necessarily need categories within your URL structure.

If you're also blogging on the same topic over and over again, such as only men's fashion, and there's not a lot of sub-sections of men fashion, you don't have to put the categories within the URL either. So, now you have your answer, depending on your blog size you'll know what to do.

What is Digital Marketing- 8 Components That Makes You Pro

2020-06-26T19:04:00.001+05:30

What is Digital Marketing- When it comes to digital marketing there's a lot of confusion involved. What is digital marketing? What is it for? People make it a lot more complicated than it really is.

But, it's really easy to understand which is why I wanted to make this detailed introduction blog that will just break it down for you.

Hi everyone, I'm Rohit Prakash, and today I'm going to break down the definition of digital marketing by me in my own words.

What is Digital Marketing?

Essentially, digital marketing is a form of marketing that encompasses the use of digital tools or channels to communicate with your audience.

A good example of this is a channel that you may use to communicate to your audience is Facebook. When you post on Facebook, whether you have one follower or a million, you're communicating to your audience.
If you use tools like the mini chat to put a Facebook message out or text message out, that's another example of using a tool to communicate to your audience.

These are examples of digital marketing.

Now, businesses can leverage digital channels, such as social media, search engines, emails, and other sites to connect with their audience, right.

So, it's not necessarily just the channels that you may be thinking of like Instagram or LinkedIn. Search engines are a good example of a channel that's super popular and so is email.

I know a lot of people are saying that email is dying, but they've been saying that for over 10 years and trust me, it is not dead.

It's being used more and more and more because it's a cornerstone of corporate communication.

Aspects of Digital Marketing.

In a digital marketing agency, you may find a social media marketing department or an SEO department or even a UX department, right. These are all examples of different departments that can happen to encompass a digital marketing campaign.

They all make up one big picture which is creating your brand presence online. That's the goal.

So, when you think about UX, you're like UX's design. How is that related to digital marketing? Well, when someone lands on your website, that's your brand, that's your presence.

How are you communicating that message out when people land? That's all part of digital marketing.

Just like when you post an image on Facebook, sometimes that image is a photo, other times it's graphic. You may be using tools like Canva which is free to create that image.

Traditional Marketing

So, I want to break down digital marketing versus traditional marketing so that way there's no confusion.

Traditional marketing is essentially the same idea as digital marketing except for the idea of the online component or the digital component.

For example,

Traditional marketing would be using tools like billboards, print ads, magazines, newspapers, direct mail, phone calls, like dialing and saying hey, would you buy X, Y, and Z from me versus using WhatsApp, which would be more digital.

Doing direct phone calls, that would be more traditional.

In other words, traditional encompasses a form of physical marketing. Digital would be using tools like social media channels, emails, search engine optimization, blogging. You pretty much get the picture.

Why Does Digital Marketing Matter?

Well, Google and Facebook generate more revenue than any other traditional media company out there because they control more eyeballs.

That's why digital marketing matters.

It's where the attention is. Look around you. Odds are at least half the people that you're looking at right now have a phone and are on it, right.

I'm not talking about the phones in the pocket, I'm talking about they're literally on their phones.

They got the Apple AirPods in their ears or headphones, they're doing something with their phone.

That's where people's attention and eyes are. If that's where their eyes and attention is that's where there's money to be made.

Now, how many of you actually look at billboards?

Chances are, a bus comes by with a billboard or you see a billboard on the street, you probably ignore it.

That's why Google and Facebook are much bigger than any traditional media company out there.

Digital Marketing Worth It For Your Business?

Well, chances are it is. It's worth it for almost every business out there other than ones that are like government-related, and the reason being is government type businesses are more contract basis where you don't really need digital marketing for that.

But, typically for almost every single business, you can do well through digital marketing.

Now, if you're not sure about where you can get started with digital marketing, you can use tools like Ahrefs.

You can type in any of your competitor URLs or if you don't know your competitors you can type in any keywords and Ahrefs will show you all the people rank for it.

That'll give you ideas for competitors. Now, what's beautiful about Ahrefs is it tells you :

What keywords your competitors rank for.
Where they spend their money.
What keywords they're ranking for.
What content they're creating that's getting social shares from Facebook or Pinterest.

It's telling you what you should focus on to do well, especially if you're starting out.

If you are planning to become a specialist in one of these fields, then you need to go deeper than it and master it. Also, I should mention one very important point.

Digital marketing is highly dynamic. So you need to constantly learn new things, and apply the same.

Just a humble request to all of you to please read this blog until the end, because I have an extremely important step that I need you guys to do in order to learn digital marketing.

Without that step, you won't be able to learn anything. So make sure you read the blog until the end. I won't make this blog too long.

Components Or Types Of Digital Marketing

Search engine marketing
Social media marketing
Searching optimization
Content marketing
Email marketing
Web analytics
Sales Funnel
Conversion rate optimization

Now, you will be able to build sales funnels only if you know the rest of the things. Now, since you are just starting your digital marketing journey, I won't expect you to become an expert in all these fields.

Rather, these are very specialized fields. So, there are jobs for just search engine marketing, there are jobs for just social media marketing.

Similarly for search engine optimization or SEO. Similarly, for content marketing, email marketing, and web analytics.

But as a digital marketer, you must know all of these at least the overview of how this works. Then, later on, you can find a specialization for yourself, the one that interests you the most.

Get specialized in it, and become an expert in that. Usually, there are two options. Either you become an expert in one particular field and grow like that,

secondly, you can get a good level of understanding in all these fields and become a digital marketing manager. Where you'll be handling all the people of various domains.

1. Search Engine Marketing

Now, I am sure that all of you must have searched something in Google search engine, right? Like Valentine's week is going on, so either you're a boy or a girl, you might have searched on Google for some, like, "gifts for boyfriend" or "gifts for girlfriend".

If you are a guy like me who likes creativity, then you might have searched on Google like "gifts for a girlfriend..." etcetera, etcetera, right?

So, you must have seen a lot of ads on Google by Amazon.

Let's say if you're a new business. You've just opened up your website. Then you won't be able to rank yourself on the number one position. Because Amazon has done a lot to get this number one position.

So, to drive traffic to your website, you need to purchase Google Ads. So, that you can instantly get yourself in the number one or number two position.

You can do this using Google AdWords. So you can pay money to Google to get ranked in the number, one or number two results depending on the quality score of your ad.

So, this is what search engine marketing is. Learning the art of running good Google ads that actually make money for the business.

It might look simple that you just have to find the keywords and start the ad, but honestly, it is not that, simple.

It's a complicated field where you have to learn a lot of things. The optimization, the right keywords, and there are so many strategies in that.

We will be covering all of that in the GoogleAdWords blog.

You must have seen that I am only talking about Google AdWords. Because there are other search engines as well, like "Bing" and "Yahoo", etc.

But since Google is dominating the market, so when I'm referring to search engine marketing, I'm referring to Google AdWords. But yes, you can even run "Bing Ads" and "YahooSearch Ads" as well.

2. Social Media Marketing

Most of you must only know about social media marketing because for this digital marketing course we are targeting the college students and people in the age bracket of 18 to 25. So, you must be using "Facebook", "Instagram" or maybe the apps like "TikTok".

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So, all these emerging social media channels, they have a huge, huge audience. Like "Facebook" has multiple billion people on their channel. Similarly, "Twitter" has its audience.

And now people are moving from "Facebook" rather to "Instagram".

Now, "Instagram" is the new trend of new social media. And whenever there's a huge audience, there are opportunities for advertisement.

So, this is where social media marketing comes into play. Now, social media marketing refers to the process of gaining traffic or attention through social media sites.

First is organic
Secondly, it is paid.

"Facebook" is a massive advertisement channel.

The majority of you must have seen our ad on Facebook. It could have been a video ad, it could have been an image ad, but we are really focusing on "Facebook" for the marketing of this digital marketing course.

So, social media marketing is really effective when your target audience is competitively younger, because you are able to reach a huge audience.

Also, social media marketing has various world angle. Like when we talk about "Instagram", we have"Instagram Influencer".

So, we can hire a few influencers and you market through them or we can also grow organically.

But primarily, when we talk about social media marketing, we are looking for more engagement, we are looking to drive more customers and primarily we'll be focusing more on "Facebook Ads".

Because that is a channel that is extremely popular and gives amazing results.

YouTube just becomes the big boss of media marketing.

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3. Search Engine Optimization (SEO)

It is the process of driving traffic from search engines like Google, Bing, Yahoo, etcetera to your website.

Now, the best part about SEO is that the traffic is free.

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Like this example, we took for search engine marketing, like "buy mobile". You will see the first result here is "Amazon" Mobile Phones" too.

Now, Amazon does not have to pay Google to rank here.

Let's say ten thousand people searched the keyword "buy mobile" daily on Google. The average click for the first result is somewhere close to 60 to 80 percent. So, let's say that 70 percent of the people click on the first result here.

Amazon is driving seven thousand of daily free traffic. So, all the people who buy the mobile from Amazon after going from Google search results, that is profit for Amazon.

Without even paying for the customer acquisition cost. Like, whenever you are running Facebook Advisor even when you're running the SEM.

Like the search engine marketing ads. Here, you have to pay money to Google. Whenever someone clicks on the ad, visible had to pay money to Google.

So, that is the power of search engine optimization. Once your article starts ranking on Google search engines, you'll be driving free traffic and all the money you make after the traffic, visit your website that will be a profit.

That is the reason I focus a lot on search engine optimization. So primarily,

SEO divided three primary categories:

"Black Hat SEO”

"White Hat SEO"

"Gray Hat SEO".

4. Content Marketing

It has been extremely popular in the last few years now. Because the customer acquisition model has changed. Content Marketing is a very strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience to drive profitable customer action.

This definition might have sounded very complicated, but in simple words, content marketing is all about creating content, so that you can provide value to your prospective customer.

Let's say, in my case, I am teaching digital marketing. Now, you guys are consuming this free content and some of you might also be liking the content.

Some of you might like my approach to teaching. So, if in the future if I create a paid course, and I sell it to you guys, so you might just purchase the product. Because I have already given you so much free value. So much free content. So, that is the power of content marketing.

Giving value to your customers, or rather prospective customers, and showing them the benefits of joining your services.

If it's a SAS product, software aware service, then I can give them a free trial, I can give them a comprehensive blog post, I can give them a free video course.

Similarly, if I am an e-commerce company, I can create wild content, top ten listicle articles, and then drive people to the website.

So there are numerous ways of doing content marketing. And especially in the last few years, and also in the coming years, content marketing will be extremely beneficial for businesses to drive customers.

Hey, you can check my article on Content Marketing for more details

5. Email Marketing

Another very important channel, and another channel, which I really love. Honestly, in India, specifically, email marketing is not that popular.

Companies are using it but primarily the blogger and India influencers are not using email to communicate with their audience. I'm a strong believer in email marketing, Email marketing is also forming a big chunk of the revenue.

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Take the case of this digital marketing course. How am I delivering you the lessons? I am giving you all the lessons through email, right? So, for me, email marketing becomes extremely important for my business.

Email marketing is not just uploading a list of people to send to and spam them. It's much more complicated than that.

You also have to use specific tools, you also have to know the style of writing the emails, creating trip sequences, and all.

So, all that will be discussed in the email marketing module.

6. Web analytics

It is the process of analyzing the behavior of visitors to a website. So, I will be showing you the process of web analytics and how to use analytics for your advantage in the analytics module.

7. Sales Funnel

It is an extremely important part of any business. Because the ultimate goal of a business and digital marketing is to drive sales, to make a profit, to sell their product or services.

To create a sales funnel, you have to have the knowledge of a comprehensive digital marketing approach.

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You need to know all the work details of digital marketing in order to create a profitable and successful sales funnel.

An idle sequence of events someone goes through to go from traffic to repeat customers is the whole essence of the sales funnel.

It's a system that adds and removes barriers for someone to become a customer or a repeat customer when it's appropriate.

Let's say Amazon is selling mobiles. So, they might even show the advertisement on Facebook, so you might be browsing the timeline and then you suddenly see an ad from Amazon.

So, you were not planning to visit Amazon, you might not even know about the new mobile launch, but in the ad, you might see a new phone.

So you'll click on the ad, you'll visit the website and you might even purchase. This funnel has four important steps:

Awareness,
Interest,
The decision,
Action.

Awareness: Now, this might sound very complicated, but in simple steps, consider yourself as a customer and think through the journey as a customer to buy a product.

So, first of all, you need to make the customer aware of the product. Like, in my case I am giving you everything for free, the free digital marketing course.

So, first of all, you might have seen my Facebook advertisement or any other banner advertisement on any of the website, right? That is the awareness section.

I'm getting your attention because you don't know me, you don't know who Rohit Prakash is, you don't even know about my existence. I need to make you aware.

Interest: Now, I am teaching everything for free. now, this course is sold by the various institutes for around 60,000 to 70,000 rupees.

Now, I am giving everything for free because I have experience of seven-plus years. Now, this for a customer is interesting. Because they don't have to pay any money, and they are adding a very important, and a very unique skill in their resume

Decision: You're on my learning page where I'm telling you that I am giving this free course and these are the benefits, etcetera, etcetera...and I'm asking you for your email address.

So, you have a decision to make. Either you can close the tab, or you can think about it, look at the benefits of digital marketing and you might even enter your email.

Action: If you enter your Email ID, that will become an action. You took action. So, for me, my sales funnel is, first making you aware of my existence, about my offer.

Then getting your interest, helping you make the decision of joining the digital marketing course, and making you take the action of entering your email ID.

It's a very simple sales funnel because, honestly, this is not exactly a sales funnel because I'm not selling you anything. Everything is free in this case.

Similarly, you can correlate it with any product-owning company or a service-based company. First, they have to grab the attention or awareness, then the interest, then the decision and then making the people buy their product or service.

The more expensive the product, the longer and more complicated the sales funnel will be. Because it's harder to get someone to pay.

All of these might sound confusing, but trust me it's not. Just keep reading the lessons, ask all your doubts in the comment sections below, or even in the Facebook group. And soon you will become a digital marketing pro.

8. Conversion Rate Optimization (CRO)

This is a moderate concept in digital marketing but a very important one. Conversion optimization helps you in getting more out of your funnel.

Like in the last case when it cost more in the sales funnel. I'll again take this example here.

Here we have a landing page of the free digital marketing course. Let's say a hundred people visited this page. And out of those hundred people, let's say30 people put their email ID here and subscribe for the course.

If I can get 50 people to subscribe for the same course instead of 30, then for the same cost, I am getting more benefit, right?

Because I am already spending money to acquire those a hundred visitors. So, if more people are entering their email ID that's a better conversion rate for me.

So, this is where the conversion rate optimization comes into play. So here you must have seen this exit pop-up. After some time, this pop-up opens up.

This helps in getting a better conversion rate optimization, getting more email subscribers.

So, this is a tactic for conversion rate optimization. Similarly, there are many different tactics used to increase the conversion rate of a learning page, or a product page, or a sales page.

In essence, CRO is all about the percentage of people going from one stage of the funnel to the next stage. Now, CRO can drastically affect the performance of your funnel. Because for the same expense, you'll be making more money from your funnel.

And CRO is all about A/B testing. A/B testing is when you test two different variants and see which one is performing better.

I'll again mention that this all might sound confusing, but once you get the hang of it, it will be a piece of cake. Now, there are other modules for digital marketing as well, like e-commerce marketing, video marketing, influencer marketing.

We will be covering all of these in our module. So don't worry, you will become a pro digital marketer by the end of this course.

Now, this is the important step I was telling you about at the start of the blog. In my seven-plus years of digital marketing experience, one thing I can tell you is that I have learned digital marketing not by watching videos or not by reading articles, yes, I have done that as well.

I have watched a lot of videos read thousands of articles. I have bought expensive courses, just to learn what I am teaching you today.

But the real learning came when I started implementing everything.

Pro Tip: The best way to learn digital marketing is through practice.

I'll keep mentioning the same line again and again in future blogs as well. But trust me guys, if you have taken this first step of learning digital marketing, make sure you don't waste your time by just reading at the blog or watching videos regarding digital marketing, but rather implement, rather take action.

Digital marketing is not like a book where you just mock-up things and clear the exam. Here it is everything about practice.

You need to implement everything I tell you in all my blogs. And the first step is to start a blog.

Practical knowledge is a hundred times more powerful than compared to theoretical knowledge.

You'll watch the video or read a blog, you'll think that you have understood everything, you'll be able to implement it when the time comes.

But trust me guys, I used to feel the same, I used to think the same. But I only succeeded when I started implementing everything.

The best decision of my life was to start blogging. I still remember the day, I was doing my job, my first salary was carried to my bank account and my first online purchase was hosting.

Some of you might not even know what a blog is, or how to start a website, how to start a blog, how to even create a passive income through a blog and, how to choose a perfect domain.

I just want you to understand that if you want to learn digital marketing if you want to become good at digital marketing, you'll have to practice.

And the best way to practice is to implement everything on your blog.

The best part about digital marketing is that you don't have to go to an offline institute to get the certification and all. You can learn everything, just through your computer or a laptop and an internet connection.

This course is completely free. I am giving you everything for free be the blogs, the checklists, the community, and everything is free.

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I know many institutes out there who are charging30,000 to 60,000. I even know a few institutes that are charging100,000+ for the same course.

I know students are unaware that everything can be learned for free. Even paying the money is fine, but I have seen the curriculum, I have seen the topics they are teaching. See, the thing is that digital marketing is highly dynamic.

Everything is changing so fast. Like a few years earlier, Facebook was everything. But today people are moving away from Facebook more towards Instagram.

Similarly, the tools are changing, the consumer perceptions are changing, the way to drive customers are changing. And the curriculum has been the same for these institutes.

They are still teaching what was working in2007 or 2010. But those things don’t work anymore. So, don't waste your money on, all these expensive courses. Rather the best way to learn digital marketing is to start a blog.

I just have one small request for you. Make a list of all the things that make you happy. Like, in my case, it could have been salsa, it could have been guitar, it could have been digital marketing.

So what is your passion, what makes you happy? It could be cooking, it could be a guitar, it could be dogs, cats, anything. Because tomorrow, I'll be telling you how you can start your first blog, about passion, about the things that you love.

So, I'll see you in the next lesson. I hope you understood all the components. Don't worry we will be covering the detailed explanations in future blogs.

So now, let's talk about how to learn digital marketing. Starting a website is the most important step in learning digital marketing.

All the knowledge I have, all the experts have, is all because I implemented everything on my website. Even today, I am constantly learning. And whatever, I learn, I make sure that I practice it on my website. Because practical knowledge is what defines digital marketing.

My biggest regret is taking too much time in starting my first website. I give all my students the advice on starting a blog or website as soon as possible. As it reflects positively on their resume.

Whenever I’m hiring a digital marketing person for a job in my company. If they have a blog or a website, their chances are ten times more compared to other candidates.

Every company needs a person who has the practical experience and not just bookish knowledge. Practical is the way to learn digital marketing.

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If you have any questions, any doubts, you can comment on this blog, you can also tweet us at "#technorohit4" or you can directly ask it in Instagram.

Thanks for reading this blog, I hope you learned something new, I'll see you in the next lesson.

What Is An SSL Certificate?

2020-06-22T10:00:00.008+05:30

What is SSL Certificate- When you load a website, the browser tells you whether or not you should trust it. Why? And how does the browser decide?

Today, I am going to talk about something called an SSL Certificate, what it means, why you need one, and the massive movement to hand them out freely, making it easier for you to secure your website. So let’s get started.

Hi, my name is Rohit Prakash and today we are going to talk about SSL Certificates.

What Is An SSL Certificate?

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When you are in your browser and looking at a website, behind the scenes, the browser is connecting your computer to the website’s server.

Originally, this connection was wide open, with the messages between the server and your computer were in plain text and completely insecure.

This made it far too easy for malicious software to sit on the connection and grab those messages as they went by. Then came along encryption and SSL Certificates.

Luckily, the only thing we really have to understand about encryption is what it does, not how it accomplishes it through its complex math.

You start with a plain text message, that message is then sent through an algorithm, that garbles it up, so it is impossible to read.

Only the intended recipient can unscramble and then read the message. SSL Certificates enable this encryption by providing a pair of keys that allow only the recipient to read the message and no one else.

Let’s take a moment to talk about the lingo involved here. When you secure your website through your hosting provider, they are going to use one of the following terms: “SSL Certificate, TLS Certificate, or Security Certificate” All three mean the exact same thing.

Notice that all of them use the word Certificate. This well-describes what goes onto your website’s server.

You can compare it to a Certificate of Authenticity, often used by the art world or collectors, which is simply a badge that assures something is authentic.

SSL Certificates work similarly but in a much more complex way. The browser reaches out to a webserver and says, “Hey, I’m looking for technorohit.com. You say you’re technorohit.com, but are you the real deal?”

The webserver answers back, “Yes, I'm the real technorohit.com, and here is my special key to prove it.”

Once the browser has this key, it starts the encryption process, which requires that the webserver have another, and the mathematically-linked private key to match.

Only the real webserver can have that matching key, so it proves authenticity to the browser. This is why, when you to google.com, you always get google.com.

Once a website has been secured, it guarantees to the website visitor: Confidentiality - meaning it is not possible for messages to be grabbed and read by malicious software while in transit Authenticity - the website in which you are interacting is the expected website Integrity - since the connection is secured, the data passing between your browser and the website is exactly as each side intended it.

Why Your Website Needs A Certificate?

The Internet is going through a big change. For example, on September 8th, 2016, Google published an article, “Moving towards a more secure web”.

There is a link down in the description below. In it, Google announced its overall plan to change the way it tells visitors about the security of the website they are visiting.

At the time I write this blog, Google Chrome dominates the browser market with a full 72% usage, with Safari at 15% and the rest at no more than 4%. So for the rest of this blog, I am going to focus on Google Plans.

Google is switching the way it indicates to website visitors whether a page is secure.

These pictures show Google’s plan, starting with what it was and where it is going.

For pages that had no sensitive data, there was only an information icon, which you could click to drop down a panel that stated it was an insecure page.

But recently, Chrome moved to the next stage where it has the words “Not Secure” up at all times.

The big news was that in the near future, Chrome will show “Not Secure” in red along with a red triangle to get your attention.

This will be done for all insecure pages, no matter the sensitivity of the data involved.

At the same time, it is going to retire the lock that we are all familiar with. Originally, when a page was secure, there was a green lock and the word “Secure”.

Currently, the lock is still there, but gray, and the Secure word has disappeared. Then in the near future, that lock will disappear.

The idea here is that it is expected that all web pages will be secure, so the browser will only show indicators when that is not the case.

In the future, this red warning and icon will happen on all the pages of a website without an SSL certificate installed.

If we see technorohit.com which is secure, you can see how different it looks in the address bar.

It has a gray lock and shows https at the beginning of the web address. This indicates that the page is being delivered on a secure connection, thanks to the installed certificate and associated keys.

Remember, the plan is for that little gray lock to disappear so that we all expect pages to be secure by default. So, how do you secure your website?

For websites that are still not secured, there is some good news. In May of 2013, the Internet Security Research Group or ISRG was founded, with its stated mission to help websites secure their information.

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It was sponsored by many companies, including Google and Mozilla, and launched a massive undertaking- Let’s Encrypt. Thanks to Let’s Encrypt, website owners can now acquire a security certificate easily, efficiently, and for free.

You start the process by working with your hosting provider. Most hosting providers will do this automatically or require a change of a setting.

But if you are unlucky enough to work with a provider who makes it difficult or expensive to get a certificate for your website, it is probably time to shop for a new provider, because they are just not keeping up with the industry.

The important thing is to remember to look for those three names, SSL, TLS, or Security Certificate.

I wish you the best as you dive into securing your website knowing that it will reassure your website visitors and add to the overall goal of securing the Internet.

Hey! Thanks for reading! I post my blogs all about websites and the internet in a fun and gentle way. So be sure to subscribe to my blog to see more!

How To Bring Free Traffic To Your Website- 6 Steps

2020-06-21T08:00:00.001+05:30

How to bring free traffic to your website - New websites struggle to get traffic. If you have money it's easy. All you have to do is find the best ad platform where your target audience is and just pay for ads. But if you don't have money where can you find free traffic sources?

Hey everyone, I'm Rohit Prakash. Today I'm going to break down the best free traffic sources for new websites. So, let's dive right in.

YouTube

The second source to bring traffic to your website is Youtube

YouTube. Look, it's the second most used search engine. It is one of the best ways to get free traffic.

So you're probably wondering how can you get free traffic from YouTube? Well, if you're going to do YouTube you got to upload videos.

When you upload videos the best thing you can do is in the first 24 hours that your video hits promote it as hard as possible.

I'm not talking about paid ads. I'm talking about telling your friends about it, ask them to share it, ask them to like the video, leave a comment.

Even when you're recording your videos ask people to leave a comment. The biggest thing with YouTube's algorithm is how well does a video does in the first 24 hours.

That does just not view count, but it's also engagement. Another thing you can do on YouTube is to tell people that hey, I got a checklist ora cheat sheet on my website.

So, when you have a website and you're creating these YouTube videos, and you tell people to go to a specific URL on your site, you'll find that people will manually type that in and you'll get free traffic to your website.

It works extremely well. Just don't use it with every single video that you create because then it'll get burned out, but do it when you have something amazing to offer for free.

Udemy

The second source to bring traffic to your website is that you can get is by offering a free Udemy course.

According to SimilarWeb, Udemy gets over 68million visitors a month. That's a lot of traffic.

The cool thing about people that are on Udemy is they're always looking to learn new things. You can give away a free course, all the PDFs, the workbooks, the checklists, the downloadables, and host them on your site.

That way people from Udemy will then go over to your site. It's a great way, plus those people are super engaged.

When someone watching a 5, 10, 20, 30-minute video on Udemy and they're learning, you bet that when they go over to your site they're much more likely to convert because they're super engaged.

You're building amazing connections, amazing rapport with them. You're also building trust. That's going to help also convert those visitors into customers as well.

Podcast

The third free traffic source to your website is Podcast tours. You're probably wondering podcast tours? I don't want to put a podcast on my website.

I'm not telling you to go out there and create your own podcast, but there are a lot of other podcasts out there that do interviews with other people. Look for all those podcasts.

You can look at the iTunes Store, you can look at Google because google now indexes podcasts. Search for ones that interview a lot of other people.

Pitch them to be on their show, and talk about what you can offer to their audience that'll be valuable. Now, during your interview make sure you share your URL, your website, and give them something for free that they can get on your website so that way they have to go to your site.

It gives them a reason versus just being like ah, I'm too lazy to type in the URL. But when you give them something really good, they'll go to your website and you'll start converting all those podcast listeners into visitors.

That'll turn into email addresses, consulting calls, and even sales for your products or services.

Article You May Like: How to Choose A Perfect Domain

The fourth traffic source, Pinterest, and Tailwind Tribes.

So, you've all seen Pinterest?

They're publicly traded now. They're really huge, and when you're on Pinterest you want to get a ton of Pins, because the more Pins you have the more attention it draws, and the more people that'll be coming to your site in the long haul.

Here's what I want you to do with Pinterest. I want you to look for boards with already 20 Pins on them each. If you look for boards that already have 20 Pins, you're likely to do better using this strategy.

You'll need to add some images. And you can create them on canva.com for free, and point those images to your best blog articles.

Now, when you do this that image has to be related to your blog article. I can't just post up dog images on Pinterest and say hey, check out my marketing articles.

That's not going to work. But if it's relevant it will work. Then you'll need to subscribe to Tailwind's free trial account, no credit card required, and then the next step is you want to click Find a Tribe tab and start looking for tribes within your niche.

You just have to type in keywords and you'll find tons of them. And all you have to do is share the best content from other members in these tribes, and then others will start sharing yours too.

By doing this you'll start seeing more and more Pins, which will get you a higher chance of getting more people to your own site. It works super well.

The key to doing this is you want to share 30 to 50 Pins a day. That'll allow you to do really well, and here's a trick. Tailwinds allow you to schedule them so that way you don't have to do them all at once.

Virtual Summits

The fifth traffic source, hosting virtual summits. Pick a really specific topic, in other words, you want a niche, for your event.

If you don't have a niche, everyone's already doing conferences on marketing, or pets, or whatever it may be.

You're going to do one on marketing don't just pick SEO. You can pick a whole event just on link building, or a whole event on Facebook, social media shares, or whatever it may be.

When you get super specific you're much more likely to do better. Then package it in a way that makes it really interesting.

For example, if I was doing it for just say Facebook, I would do it for Facebook organic reach, and then offer PDF action guides, templates, swipe files, checklists, cheat sheets.

All this will allow people to be like, oh my God, this is going to be amazing. Let me put in my email, join, tell other people about it.

Then you decide about the format. Should it just be crash courses, interviews, slideshow presentations, how long will it be, will there be live Q & A? Once you figure that all out you'll have your format, or you can do a mix of a little of everything, to be honest, and have different speakers.

Before you host your event start building relationships with other influencers and have them as guests. But when they're there as a guest make sure they also push this out to their list and tell other people about it because it'll help give them more press as well.

And of course, you're using everyone that's pushing it. You're getting this master list, and you're promoting each and every single speaker which helps them as well.

When you do this virtual event you want to make sure that people can go to your website for the files, the cheat sheets, the videos, the recordings, this will help get more people to your site.

Make sure you also have a funnel, because when these people go to your site you want to make sure that you're selling on more stuff.

Once someone's engaged for hours in your virtual summit, there's a really good chance that you can upsell them into the recorded version of that event.

You can even upsell them into other products or services that are related to that event.

Now keep in mind, I told you when you're doing a virtual event you need to pick a niche, but that niche also needs to be related to the products and services that you sell, because if it's not related you're not going to do that well.

Facebook Groups

The sixth free traffic source, Facebook Groups.

Facebook reported during their second-quarter earnings call that 200 million users are members of meaningful groups.

These are also communities that people are participating in day-to-day interactions with other Facebook members.

The number has basically doubled from the previous year. Because of privacy concerns, Facebook is shifting its focus from its traditional public News Feeds to more private experiences through groups.

That's what they said during May 2019 during the FA Conference. So, that just means FacebookGroups is a huge potential for you to get more traffic from.

I want you to do is start sharing other people's content within the group. I want you to participate and engage by leaving comments, help other people out, answer their questions.

And then once you do this for a while, and when I mean a while I'm talking about a few weeks straight, then start posting articles and videos related to the stuff that you're producing.

This will drive people to your website. If it's a video, in that video you'll be talking about how people can download a cheat sheet or an ebook when they go to a specific URL to your site.

That indirectly will also drive more traffic to your website. Remember, Facebook wants people to stay on their platform so the articles won't do as well as videos.

If you're using videos you need to make sure you're telling people where they can go on your site to get the extra goodies.

That's how you're going to get that free traffic from Facebook. All right, so I know I just went over a lot of tactics and you're probably overwhelmed.

If you need someone to do it for you you can just check out my agency, Cybertrix Media, but here's what I want you to do. Just take one of those tactics and implement what you just learned.

If you do that you're much more likely to succeed. You don't have to do all of them right away. So, thank you for reading. If you enjoyed the blog like it, share it, subscribe to the blog. Thank you for reading.

Content Marketing- Strategy In 2020

2020-06-18T14:30:00.008+05:30

Content Marketing- Strategy In 2020 - Content marketing will keep being one of the strongest marketing channels in 2020. But it's going to be quite different from what you're seeing right now. Why? Because there's just a lot of blogs, there are over a billion blogs.

So doing these old tactics won't work in 2020 anymore.

Hi everyone, Rohit Prakash, and today I'm going to break down how content marketing is changing and this is where it's heading in 2020.

# Step 1

I want you to do is optimize your site using structured markup.

That way you have a better chance of getting those rich snippets and that will help you with voice search because in 2020 over 50% of the searches according to Comscore will be voice-related.

These devices like Alexa and Google Home are just getting more popular. Whether you like them or not, more people are using them.

You also want to use the header hierarchy to help Google crawl and decode the important data and pages and content on your site.

Now another interesting point and this is from Search Engine Land, roughly 50% of the searches result in no click. That's because Google offering up the results and answer right then and there.

That's aka, also known as, rich snippets. That's why you want to make sure you have those snippets and they stand out.

whenever you're doing a search and you see a rich snippet, look at the person answering that question. If you can do a better job, do it with that page.

That will help you knock them out and get your page included in the rich snippets. The next thing you need to do is make EAT a priority.

EAT is all about expertise, authority, and trust. Google had a Medic Update a while ago. And what this Medic Update did was, they're like,

"Hey, if you're Rohit Prakash, a marketing expert "and your blog about medical advice and surgeries "and what people should do to cure their health problems, that's not good.

" It doesn't matter how much authority your site has, how many backlinks, you shouldn't have ranked for any of this stuff because you're not an expert or authority in anything health-related.

The same goes for finance. What do I know about 401(k)s and retirement? Heck, I'm 34 years old, right? I don't know about any of that kind of stuff. So Google wants you to create content that you're an expert on.

It's not about quantity, it's about quality, that'll help build trust and transparency. So make sure you have your bio on every single page because this will help you with EAT.

You also want to link out to your social profiles and also want to consider guest-posting on other sites that are popular within your niche, because it'll also help with your authority and trust.

# Step 2

You'll see an increased personalization for audiences. Look, there's content on everything, even on the Technorohit blog I have content on everything out there.

There are so many areas that it doesn't interest everyone. You're going to see more personalization in content marketing and that's what you need to do.

A good example of this is Technorohit Blog. This is one of my most clicked website of mine.

If you check Technorohit Blog, you'll see a sentence that says, "I want to learn about" and you can click on the drop-down, whether it's email-commerce, SEO, content marketing, and all of the content adjust based on what you want to learn about.

That's really a simple, easy thing to do and by doing that you'll find that you'll get more engagement from your audience they'll stick around your site more, your bounce rate will go down, more people will keep coming back.

That's what you need to do with your content marketing, modify it, change it, make it dynamic, so people can adjust the content based on what they're looking for.

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# Step 3

AI and machine learning will continue to take precedence.

Google had this update called Blur in which it now understands when you type in "Brazilian citizen looking for US visa," it ends up telling them, "Hey, this is someone in Brazil and do they need a visa to go to the US?" Versus before, a lot of times Google would show results of someone saying, "Oh, US citizens don't need a visa to go to Brazil," right?

So with their Blur algorithm update, they're able to clearly identify what someone is really looking for, and they're adjusting the results based on that.

So what you need to do to survive with all of Google's future updates that they're going to be doing based on machine learning and AI is you need to answer precise questions.

Look up Quora and see what's popular in your space and that will give you ideas of some questions that you consider right and content on, and just nail it.

It's not about having 5,000 blog posts or about 2,000, it's all about having the best blog post that answers that question.

You can also use Ahrefs under the keyword ideas report, that shows all the questions that people are typing in within your space.

Again you want to answer all of those questions to the point because it'll help you get that traffic that your competitors don't have, because before Google would just rank high authority sites that didn't go as specific, but they're changing this.

They want to rank the most relevant site even if they have fewer backlinks, less domain authority, because, why? That creates the best experience for our users.

Last but not least, interactive content and imagery will take off.

So yeah, videos are already booming, podcasting is already booming, but what things they're doing that nobody's really talking about.

There should be a micro-content, that is broken down in bite-size educational pieces where you can keep wiping, like a carousel, and that'll give you like quick statements that will help you find the solution.

Such as, I have a carousel that breaks in how to get more traffic from Instagram.

It's just like you keep wiping right, right, right, what I found out is compared to most of my posts, every time I post one of those on Instagram.

If I get, let's say, 500 likes or 1,000 likes, I'll get at least half of those people sharing it with other people. So if I got 500 likes, I'll get another 1,000 people sharing it and sending it to other people.

That's crazy high engagement. So creating these bite-size interactive pieces of content, think about like info-graphics, but more so info-graphics that you can engage with, because the social sites, like Instagram, now let you swipe.

This is the future of content marketing, you'll see why more people creating content like that. If you need help growing your traffic check out my ad agency Cybertrix Media.

If you enjoyed this blog leave a comment below and I'll answer it, or like it, share it, subscribe to the blog. Thank you for reading.

7 Things You Should Remove From Your Website Immediately

2020-06-16T23:58:00.002+05:30

7 Things You Should Remove From Your Website Immediately - There are things on your website that are sabotaging your Google rankings and traffic. No matter how much effort you put into writing content, optimize your technical SEO, building backlinks, they're going to keep you down.

Hi everyone, I'm Rohit Prakash. And today I'm going to teach you seven things that you need to remove from your website immediately if you want to rank better on Google. Before we start please subscribe my email, so that you get important information about my latest articles.

1. Outdated Content

I've been doing SEO for a long time, and this doesn't come as a shock and you probably know this. Google prefers fresh content. According to Hosting Tribunal, there are over 1.8 billion websites in the world. Over two million blog posts are being published every single day.

Not only that, but it's also estimated that Google has over 63 billion pages indexed according to WorldWideWebSize. So instead of you thinking, hey, I need to crank out a lot of content each and every single day, what I want you to do is go to Google Search Console and look at all your pieces of content and the amount of traffic you're getting.

Now in the date picker in Google Search Console, I want you to compare what your traffic was like now versus the same time a year ago.

You may get more traffic or less traffic, but what you'll find is some pages were doing well and aren't anymore. I want you to look at those pages that were doing well and go and update them.

By refreshing up, making them better, you're going to rank much better versus taking your old content and just leaving it there. Google wants all the content on your site to be great and updated because it's not just one page ranking on its own, it's your whole site.

Google is looking at your whole site as a whole, and when it's all buttoned up and perfect, you're going to do much better.

2. Stick to Long Content

The second thing that's hurting you is pages with thin content. Back in the day, a 500-word page was considered long-form content. That was six years ago.

Today pages that don't go above and beyond and really dig deep won't do well. For that reason, Google tends not to rank pages with thin content.

Now, if you can answer someone's question or query, right, whatever someone is searching for is usually a problem, in 200 words or 100 words, that's great, but most people can't.

These pages that offer little to no value don't do well. So what I want you to do is go to all the pages that offer little to no value, look at them. If you think they offer value, that's fine. But if you don't, I want you to either A, update them and make them more in-depth, or B, 301 redirect them to other better pages that are more in-depth and offer a much better user experience.

Make sure you assess each and every single page through Google Analytics.

Look at how much traffic it's getting before the change and after the change. Look at the bounce rate, look at the time on page. These will all give you indicators if that page is good or bad or needs updating.

3. Excessive and Irrelevant ads

The third thing that's hurting you, excessive or irrelevant ads.

When you put a lot of ads on your website, all it's doing is increasing the load time. The more ads you put on your website, the more external resources that need to be loaded which will have a direct impact on your load time and your SEO.

Ads make users leave a website if it impacts user experience. Just imagine yourself pulling up a site on a mobile device and all you're seeing is a ton of ads. Even if it loads fast, it's hindering the user experience.

So it's not bad to have ads, even Google has ads, but you want to make sure that they blend in, they're nice, they're not too crazy in how they look, and they're not distracting the user.

If you look at what Google is doing with their ads, that's a perfect example of how ideal you want to blend ads throughout your own web page.

4. Automatic Generated Content

The next thing that's hurting you is automatically generated content.

Now, this probably doesn't come as a shocker, but Google wants you to deliver an amazing experience. Creating content through automated tools is not going to deliver the best experience.

Even if you put in the time and effort to make that content a bit more customized and look personalized, it's still not going to do well.

What you need to do is create content that provides the best experience out there and not just from the perspective that is not automated, but you need to look for all the other pages that are ranking for the term that you're going after and be like, hmm, is my content going to provide more value than theirs?

If you're unsure of how to evaluate that, go to Ubersuggest, type in the keyword that you're looking for to rank for, and write about. On the right side, you'll see all the pages that rank on the top, the backlinks they have, the social shares, and their domain score.

This will give you a good understanding of what users like as well as what Google likes, because just because a site ranks number one or a page ranks number one, it's not always what users prefer.

So having that social data and backlinking data will also give you a good understanding of what a good page is, and you can use that to come up with the best variation that's better than all your competitors.

The next thing you need to stop doing is intrusive pop-ups or interstitials. Look, Google even said this on their Official Google Webmaster Central Blog. They said, "Pages that show intrusive interstitials "provide a poorer experience to users "than other pages where content is immediately accessible."

That doesn't mean that you can't do popups, I use them, but typically you want to save the popups as an exit popup. So an exit popup is upon leaving, that's what people see versus upon entering. And what you can do is if you have lead magnets is you can promote it within your content, a top of the article, a bottom of the article. It's still a way to collect leads without being intrusive.

Other things that you can do is inline opt-in boxes, ribbons, top bars like hello bars, in-text call to actions. These are all ways to drive more leads to the pages you want without doing crazy popups upon first entry.

5. Irrelevant Internal Links

Everyone knows that internal linking is important, but when you overdo it, it's not only going to lose value but it actually harms your SEO. You have to do it in a very careful manner that's best for users. If it doesn't help users, don't do it.

So you want to make sure that you're choosing internal links that are relevant to the content and the page that people are going to read. Don't just have tons of rich anchor text, don't just have a ton of random anchor text, do what's best for the user.

6. Duplicate Content

The next thing that's hurting you is duplicate content.

Now, this won't necessarily generate any form of penalty from Google, and they've even mentioned how they don't penalize for duplicate content, but they're not going to rank duplicate content over original content. So you want to make sure that you're publishing new unique content.

Now, this doesn't mean that you can cite sources or take stats from other places and cite your sources or take quotes from other people and give them credit. It just means that your content has to be new and fresh.

When I'm talking about duplicate content, I'm not just talking about word for word plagiarizing what someone else has already written, I'm also talking about writing the same piece of content that's been beaten to death a thousand times.

How many pieces of content do we need to have on banana nutrition facts? There's so many banana nutrition facts articles out there and they all talk about the same thing.

Creating another one even if it's unique and you didn't plagiarize word for word, it's not going to add any value and you're going to have a tough time ranking on Google.

7. Backlinks from Spammy Website

When you link out to other spammy sites, you can get caught up in what Google calls a link scheme, right? A lot of times people are like, hey I'll link to you if you link to me. Doing these kinds of things is called reciprocal linking. It can hurt your rankings in the long run.

You should only be linking to pages that make sense. It's not about hey should I no follow this link? Should I do follow it? I want to keep all the SEO juice to myself.

It's about providing the best user experience. If you link to something and you think it provides value to a user, then link to it.

If you feel that, hey, this link isn't going to provide any value but I just want to link to it for the sake of it because they're paying me money, don't do it.

If you want to take the money, make sure you no follow that link or marked as paid and clearly let the user know that you've paid for it as well.

If you need help with your SEO, your rankings aren't climbing, you're not sure what to do, check out my ad agency, Cybertrix Media. If you enjoyed this blog, like it, share it, tell the people about it. Thank you for reading.

How to Build Backlinks- No Need To Pay Anything To Them

2020-06-15T01:09:00.001+05:30

How to Build Backlinks -Look, if you want to rank on Google you need backlinks. We all know this, it's hard, and that's why a lot of people pay for them, but you shouldn't pay for them.

Paying for them is against Google's policy, it's a great way to get your site banned, it's short term, it's one of the silliest things you can do. So, if you don't pay for them how can you get them?

Hi everyone, I'm Rohit Prakash and today I'm going to share with you how you can build backlinks without paying for them.

So question, how do you build backlinks? Well, I'm guessing most of you don't build them at all, and I'm curious altogether ,because there is a really simple way to do this.

It does require hard work,I'm not going to tell you that you're just going to get these links in, wave a magic wand and do nothing, but if you're willing to do the work it's not hard to get these backlinks.

And here's how you do it.

Step one,

I want you to head over to Backlinks, it's a free link building tool that I got💁 for you. Go to neilpatel.com/backlinks, it'll show you all the people that link to your competitors.

Within there I want you to search for the pages that they have that are the most popular. It'll show you that, you can see all the links, all the links that people are pointing to other than their home page.

And through the Backlink's report you can also see that, you can see the backlink count for the whole domain, a specific URL, and when you find the right articles that a competition's going after, you want to look at the backlink count for that URL.

Now, if you're struggling to find really good pages, another easy thing you can do is when you're already in the Backlink's report, in the side bar click on top pages. It'll show you the top pages that your competitors are writing on, look at the ones that are most similar to you and you can also click the backlinks button there. It'll show you every single person that's linking to that article.

Second step

Whatever that article is that your competitors wrote that's similar or related to your industry, I want you to write a better version of that article.

You know, if it's 1,000 words I want you to make it 5,000 words. Yes, I know that sounds crazy, requires a lot of work, but go in depth. And I'm not talking about just shoving in key words and making it long for the sake of it.

I'm talking about great amazing content. If I told you to write a article on how to make pizzas, you would just write a article and you probably would discuss here's how you make dough, you put it in the oven, here's a temperature, you put toppings, bada boom bada bing you're done. You got pizza. 😉

Well, when I'm saying write amazing content, I want you to do things like talk about, if you're going to write on how to make pizza, break down everything to, how do you pick the vegetables. Organic versus ones with pesticides.

Do you need to drain out the water from the vegetables when you're cutting them up? What's the right length to cut your cucumbers? All the way to, how the water quality changes the taste of your dough. Do you use bottled water? Do you use tap water?

All those things matter from, hey you put the dough, you make it first, you put it in the oven that is preheated to a certain temperature, once it's cooked you break it out, you put marinara sauce that you handmade and this is how you do it step by step and even picked the tomatoes from the local market.

And then how do you put your toppings? How do you cut it? What kind of fork and knife do you use to cut a pizza? You use that circular roller thing?

I don't know how to cook because I'm not a cook, but you get the point. If that's how you make a pizza I just want super in depth, and I would try to go even more in depth than that.

And when go that in depth, you'll also find that hey, your article is so thorough that when someone reads it they're going to get better instructions on how to build that pizza.

I would also include GIFs, animated with images showing like the process of making the dough and spreading it out and tossing it in the air and then catching it and then my wife getting mad at me for making a mess in the kitchen.

Again, I don't cook but I would be a fun experiment, why not try it out? So, you would do all these things, and making it super detailed is how you create better content than other people.

Whether it's images, videos that you also want to add to your articles. Whether it's having a custom designer go in there and create graphics for you, all that adds up.

You want your content to be better. This is the most important part in this step. You can use anyone else's tool if you want, neilpatel.com/backlink just free or you can use Ahref tool also ( My personally favorite) It's nothing else.

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Step 3

Now, the last step you need to take, you need to email out everyone linking to your competition and break down why your article's better.

But the real key is to do custom emails. So for example, if someone links to my article on how to get content, or if someone links to a competitors article on how to get ranked on Google faster, or how to get new content index faster, you know, I may end up emailing them telling them hey look, that content's talking about how you go and you submit your article to search console, and I would break down and be like, hey I know you use to link to us but that doesn't guarantee that your article gets indexed, Google still picks what you want.

Here's three other things that I break down that helps people get a index. And these three things are really easy, they can do that in two minutes. This other thing takes seven minutes but combined they're going to get a much better success ratio.

And when you create that detailed email and then you're like look, if you want them to, if you want to provide more value to your users feel free to check out the article.

If you enjoy it, I would really appreciate it if you also linked to it. That kind of stuff is more effective, takes more time, but it works. That's how you build links without paying for it.

Most of it is manual labor on your end, and that's why a lot of people don't have links. It's because they don't want to take the time to build all those links, it's just so time consuming.

With you, if you're willing to do that, you'll outpace your competition, rank higher, and gobble up their traffic. It's a better approach, it's a long term approach, don't get caught in shady gray hat tactics.

If you need help with your link building check out my ad agency, Cybertrix Media. If you have any questions, comments, leave it below and I'll answer it. And if you enjoyed the blog like it, share it, tell other people about it. Thank you for reading.

How to choose PERFECT domain

2020-06-14T23:50:00.001+05:30

How to choose PERFECT domain- Hi Guys I am Rohit Prakash. Today I am going to tell you how you can find a good domain name for your website so now when you want to start a website you might have noticed that, it’s quite difficult to find a good domain name, which is available.

So in this blog we are going to see, how we can find a perfect domain name in just a few minutes so After reading this blog, you will be able to find a name which is both easy to remember and also matches your brand.

So let’s get started To find a good domain name, We’re going to do in 2 steps.

Step 1

Choose a keyword, which matches your website. For example, lets say your website is related to photography. You can choose that as your keyword. As I want to create a website related to technology, I have selected my keyword as ‘techy’.

Once you have selected your keyword. Just go to your browser And then type leandomainsearch.com Now enter the keyword which you have selected in this box so I am going to enter ‘techy’ which is my keyword.

And then click search. Now as soon as you click search, you will find all domain names, which are available, with your keyword.

Now see .com domains. Have a look at the domains and see if there is a name you like, so let's say you like this domain just click on it and you can see that it’s still available. Now as soon as you find a good domain name which is available, make sure - you buy this name immediately.

Enter the name which you found on lean domain search And click search and now you can buy this domain from here so this is how you can find a good domain name for your website.

Now let’s go back to the lean domain search, okay guys So now if you have not found any good domain from this site you can use our next method to find your domain.

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Step 2

So in the next method instead of using 1 keyword, we are going to use multiple keywords to find your domain.

So to find your domain using next method Just click this link and it will take you to the page.

Now think of all the keywords which you want to use in your domain and then enter them in this box, Suppose I have 3 keywords which I want to use in my domain, So I’m going to enter them one-by-one. Enter the 1st keyword and then click add then add all the other keywords in the same way.

Now once you’ve added all the keywords you want bust-a-name will show you all the names which are available with your keyword. If you want to add more keywords just keep your cursor on this arrow it will show you more words which are related to your keyword.

Now if you want, you can add these words to your keyword list. So to add a keyword from here just click on it and it will be added to your list.

Once you add your keywords the tool will combine all the keywords and find a name which is available. So once you find a name you like, you can buy that name by clicking this link So that’s it guys.

This is how you can find a good domain name, for your website. Thanks for reading… I’ll see you in the next blog. Bye

The Fastest Way To Bring Traffic On Your New Website- 6 Easy Steps

2020-06-14T16:00:00.000+05:30

The Fastest Way To Bring Traffic On Your New Website-It's easy to do SEO when you got a old site that already has a ton of back links. It's easy to spend money on paid advertising when you're already rich and you're an established company. But what happens when you're a new website? How can you get that traffic?

Hey everyone, I'm Rohit Prakash, and today I'm going to break down the fastest ways to bring traffic to a brand new site.

How many of you have a new website? I'm curious, because if you have a new website, I want to see if you implement these tactics. And don't just tell me if you have a new website.

List out the URL. I'm going to see if you implement these tactics so we can see your traffic change once you implement them one by one, because I bet you it will work.

And if you use these tactics and you don't see a gain, you can hit me up personally and I will personally help you out for free. That's how confident I am that these tactics will work.

Step 1

I have for you is to partner with other content creators. Have you thought about co-hosting blog content? So all the things where I'll go and I'll create content with other people and we'll do it on a similar topic.

So for example, we may do a joint webinar, joint podcast. We may even do roundup posts. We may even do interviews with other people.

By partnering with other content creators, you'll find that they'll promote the content and you'll promote the content as well.

But you may be like, Rohit, I don't have any traffic to my site. That's okay. That's why I also gave you options to interview people and do roundup posts, because people are always flattered to be interviewed.

People are always flattered to be included in a roundup post. And you know what, when you include X person in these posts, what are they going to do when it gets published?

They're going to share it. When they share it on their favorite social site, what happens, you get more traffic.

And yeah, you may find that all of the experts may not share the content, but if you email asking them to, a large portion will. I'm talking about 30%, 40% plus.

I found that when people interview me and they ask me to share the content, almost always I share it.

Step 2

Giveaways, contests, or promotions. Look, reach out to other websites in your niche, offer them something that's valuable to their audience, and they'll spread the word.

When they do, you'll get extra traffic. Giveaways have been so effective. You guys are all familiar with the guy named Tai Lopez. Here in my garage is this Lamborghini, right? He's famous or known for that video as well as a lot of other things. What does Tai do that's extremely effective and smart?

He does a ton of giveaways. He's given away money,he's given away cars, he's given away shoes, he gives away whatever he wants to giveaway that he can think of.

And it's super effective,because when you do giveaways, people love it, they spread the word, you get a ton of traffic,you get a ton of followers, a ton of engagement, and you can keep leveraging that audience to keep coming back.

When you get those people during those giveaways, make sure you collect their email address, because by collecting their email address and then you release blog posts or new features or content, you can always email them to get them back to your site.

Step 3

Push notifications. It's the simplest way to keep getting more and more traffic. Just think of it this way.

Look, someone comes to your site, are they going to come back? Chances are no. If you're not sure about this, check out Google Analytics.

There's a cohort report in there, it shows you how often people come back. You're lucky if three months down the road even 1% of your audience comes back.

By doing those push notifications with one click, someone's subscribed to your site, they don't have to put in an email or anything, they don't have to give you any of their personal information, and then any time you release more content, any new features, promotions, you can message them all out and quickly get them back to your site.

And you can use Subscribers to do this, subscribers.com.

Step 4

The fourth thing you want to do, paid ads. And you may not have a big budget, that's okay. Did you know in many cases Google Ad Words will give you $50 or $100 in free ads pend? Don't believe me, google for it.

You'll find a ton of offers and coupons like that. You can use it to get started, it'll give you a quick boost in traffic. Yes, those visitors may not convert into customers because you may not have enough time to run the optimal campaigns,but it's a great start.

Just try that out, you'll get a quick boost of traffic. And you know what? If you get some sales, you can keep doing more and more of it over time.

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Step 5

The fifth strategy I have for you is guest posting. Hit up some of the most popular guest contributors on other blogs.

For example, if my friend Varun always blogs on Forbes, I'll hit him up, assuming he's not a friend, but let's say this random guy named Jason, I would hit him up being like, "Jason, "I'm a huge fan of your work, love what you're doing." And then I would give him feedback and build that connection with him.

By continually giving Varun feedback or other guest contributors feedback, teaching them how they can improve and even giving them topic suggestions.

You'll build up that rapport with them, and then eventually, after a few weeks to a month, asking them to introduce you to the editor of that site and say,

"Hey, I want to follow in your footsteps "and also write on Forbes or Huffington Post" or whatever it may be, you'll get a intro from a editor who already writes, which means technically you'll get a intro from a author who writes to a editor and what you'll find is that editor is more likely to respond and accept you because someone who already writes for them recommended you.

Then when you write for them,if you link out to your site, make sure you no follow the link. You don't want to use that as a link building tactic.

But when you link out to your site and you no follow it, you're not manipulating search engines, and at the same time, you'll get referral traffic from it.

Step 6

And the last method I have for you, comment on other blogs in your industry. Now, when you comment on these blogs, I'm not just saying leave stuff like, "Nice content!" "Good job!" I'm talking about leaving detailed comments that provide readers with feedback.

Now when you leave a comment,right, and people are getting all this advice and feedback from you, when you leave that comment, you'll find that it's asking for your name and URL and a comment. You already know what to do in the comment box.

Your name is your name. Your URL should be your website URL. Then, eventually, as people like your comments, they will click on those comments, people will go to your site, and you'll be getting more visitors.

You know about a site called Mashable? Pete Cashmore, the founder of Mashable, that's what he did when he first started off, that's how he grew that site in popularity.

If you want more traffic to your site, you need help with your marketing, check out my ad agency Cybertrix Media. And if you enjoyed this Article, like it, share it, tell other people about it. Thank you for reading.