The words below may be simple… but oh so true. It rolls right into our favorite saying, "Life is simple, people complicate it".

It's amazing how a simple way of looking at things can bring such deep insight to life.

So please enjoy… we definitely did!

Cowboy's Guide To Life
by Bob Hardison

• Most of the stuff people worry about ain't never gonna happen anyway.
• Life ain't about how fast you run, or how high you climb, but how well you bounce.
• Words that soak into your ears are whispered, not yelled.
• Life is simpler when you plow around the stump.
• Forgive your enemies. It messes up their heads.
• Don't sell your mule to buy a plow.
• If you're ridin' ahead of the herd, take a look back every now and then to make sure it's still there with ya.
• Do not corner something that you know is meaner than you. You cannot unsay a cruel word.
• Remember that silence is sometimes the best answer.
• Don't interfere with somethin' that ain't botherin' you none.
• Timing has a lot to do with the outcome of a rain dance.
• The easiest way to eat crow is while it's still warm. The colder it gets, the harder it is to swaller.
• If you find yourself in a hole, the first thing to do is stop diggin'.
• The biggest troublemaker you'll probably ever have to deal with looks at you in the mirror every mornin'.
• Don't worry about bitin' off more 'n you can chew; your mouth is probably a whole lot bigger'n you think.
• Good judgment comes from experience, and a lotta that comes from bad judgment.
• Remember: Don't squat with your spurs on.
• Live a good, honorable life. Then when you get older and think back, you'll enjoy it a second time.
• If you get to thinkin' you're a person of some influence, try orderin' somebody else's dog around.
• Lettin' the cat outta the bag is a whole lot easier than puttin' it back in.
• The best sermons are lived, not preached.
• Keep skunks and politicians and lawyers at a distance.
• It don't take a very big person to carry a grudge.
• If it don't seem like it's worth the effort, it probably ain't.
• It's better to be a has-been than a never-was.
• Meanness don't jest happen overnight.
• When you wallow with pigs, expect to git dirty.

And our additions to the list

• If you step in a cowpie (shit), make sure it's well aged.
• Don't say "giddyap" before you have your boots in the stirrups and your hands on the reins.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Hi Pat & Lorna,

With all the buzz about the launch of The Social Marketing Blueprint, you probably have some questions. So in this email we would like to take the time to address as many questions as we can.

We've poured through about a week’s worth of questions from the blog, email and Instant TeleSeminar and found the most commonly asked questions.

Here they are with our answers…

1. How & when can I get a copy of The Social Marketing Blueprint?

The 7 Module Video Training Course will be released on Tuesday October 27th at 12 Noon Eastern Time (that’s 9 am Pacific and 5pm UK) at this website: http://www.ToSocialMarketing.com

Memberships will be awarded on a first come, first serve basis. It’s important that I tell you that now, because I don’t want to put any pressure on you, it’s just that we are only taking on 212 people in the Training Course, and I’d really like you to have a copy. Now, as you may have guessed, we have a lot more than 212 people on the mailing list, plus some big players like Alex Mandossian, Mike Stewart, Pat & Lorna Shanks (Hey that's us ) , Travis Greenlee, David Perdew and Lynn Terry will be mailing their lists on launch day too. Plus we have sent out over 10,000 direct mail pieces to small businesses.

When you add all this up well over 1 million people will have access to this launch.

So we're just trying to provide as much information now, on the front end, so you can go ahead and make your decision to buy it. And if you decide it is for you, then that’s great. Just please be ready on Tuesday October 27th at 12 Noon Eastern. http://www.ToSocialMarketing.com

2. Why are you limiting it to 212 people? Is this for real or just another marketing gimmick?

Good question. Well, first of all, we don’t do marketing gimmicks. If we say there is a limit, there is a limit. And 2 of those 212 will have already gone to our two scholarship winners by launch time. The main reason we are limiting it to 212 is because of the Bonus 2 Tickets to the Social Marketing Blueprint Workshop at Maritza’s Hacienda in San Antonio – we can only hold so many people there.

So that’s not some Big Glamorous Reason, just a real reason.

3. What if I am a beginner? Do you have a “mind map” or set of step-by-step instructions that even a beginner can follow?

Good news! That is exactly why we are calling this The Social Marketing BLUEPRINT!

When you come on board, you will get immediate access to a pdf version of the actual Blueprint, as well as have an 11 x 17 color copy sent to your address that you can hang right next to your computer and use everyday.

Plus you will get access to the step-by-step instructions for each part of the Blueprint, so you will know exactly what steps to take and when. Each module will guide you through from beginning to end, from setting up your Social Marketing accounts, optimizing them, to making offers and profits, and everything in between.

4. How is the course laid out? Is it all in Video? And how do I get started? Blogging, Facebook, Twitter, what?

The course is grounded in Video Training. Each of the 7 Modules will be Video Training, plus the following:

• Down loadable mp3s of the Videos so you can take the Audio with you
  
• Transcripts of the Video Training
• Other down loadable pdfs
• Down loadable version of the Diamond Deadlines Online Success Journal and the Reverse Engineer Your Income Journal
  
• A hard copy workbook binder of the Diamond Deadlines Online Success Journal and the Reverse Engineer Your Income Journal
  
• Follow up LIVE Q & A TeleSeminars for each Module
  

Here’s how the system will be laid out:

When you come on board you will receive immediate access to the Mindset Module – this is first Module because we have found you have to begin here for the optimal success. Get your Mindset and your Social Marketing Mindset working for you first and you will be well positioned to maximize the many tools coming your way.

You will also receive right away the first part of the Blogging Module, with new parts coming each day in your first week. Here are the Modules and the release schedule for each:

Module 1 – Mindset – Entire Module right away

Module 2 – Blogging – First part of the Module right away and then additional parts each day for the first week.

Module 3 – Article Marketing/Ezine Articles – Tuesday November 3rd

Module 4 – Twitter – Tuesday November 10th

Module 5 – Facebook – Tuesday November 17th

Module 6 – YouTube – Tuesday November 24th

Module 7 – MeetUps – Tuesday December 1st

We have laid it out this way for a very important reason.

You are MUCH MORE likely to succeed if you digest this one Module at a time. Both of us have taken many, many courses, and coupled with our extensive surveys and research with our students, we have found that gradually releasing the Modules step-by-step dramatically increases your success rate.

There are many reasons why this is so, a huge one being that many, many courses that come “all at once” end up being nothing more than “shelf-help” – sitting on a shelf somewhere collecting dust.

And though we couldn’t prove this, our hunch is that many big time gurus know this and even count on it so they can sell you more “hype & hope”…)

5. Is this gonna be all theory or will it be how to?

We don’t do just theory. That’s the “hype and hope” method mentioned above and used by many big time gurus.

We only do “how to.” Step-by-step from setting up your account to monetizing Twitter, Facebook, YouTube, EzineArticles, Blogging and MeetUps.

And integrating and automating them into a repeatable system. You are going to learn how to do what we do everyday.

6. With so many choices out there, how did you decide on these 6 particular Social Marketing Tools?

The criteria we used included

- ease of use and the learning curve of each,
- the reach and web presence possible,
- our success and the success of our students and others, and
- the traffic rack of each.

Alexa.com ranks websites based on the traffic coming to a website – a ranking of 1 means a website gets the most traffic in the world…the lower the number the better. Being in the top 1,000 means the website gets an incredible amount of traffic.

Here’s what Alexa says about our 6 Social Media Tools at the time of this writing:

Facebook – #2

YouTube – #4

Twitter – #13

EzineArticles – #149

MeetUp – #834

Blogging – Depends on your individual blog – and we show you how to get more traffic with the Social Marketing Tools and Blog Profit Strategies

What this means for you: You will learn step-by-step exactly how to leverage, integrate and automate these well trafficked sites to send highly qualified traffic to your site!

7. How much will The Social Marketing Blueprint cost?

A lot.

We have not decided on the exact price yet, but it won’t be cheap. We’ve been told we should not release it for less than $1997 because of everything you get in the course.

And the reality is just the Bonus of the 2 tickets to the Social Marketing Blueprint Workshop would be worth more than $1997.

Plus the 7 Video Training Modules complete with mp3s and transcripts, the LIVE Q & A TeleSeminars, the hard copy workbook binder of the Diamond Deadlines Online Success Journal and the Reverse Engineer Your Income Journal, plus all the Bonuses…

All together it’s worth the $1997 and more.

If you are wondering if this stuff works, go back and watch the videos and listen the teleseminar http://www.ToSocialMarketing.com

We’re not going to try to sell you on why this is worth it. Frankly, if you need us to “sell you on it” then this isn’t for you.

If you want to get your Membership you’ll be ordering online, so just be ready at your computer at exactly 12 noon on Tuesday October 27th…

So while the final price is still up in the air, we can tell you for sure that it wont be$1997…or anywhere near that.

Also – you’ll be able to pay in installments if you need to. This way EVERYONE gets a chance…

We’ll be back tomorrow with some more cool info and stuff we’re adding to the Blueprint (like the “Lifeline Pass”), this email has gotten long enough as it is…I just really wanted to answer your questions so you can be prepared on Tuesday October 27th at 12 Noon Eastern…

Until tomorrow…

Maritza & Jeff

==========

Pat & Lorna here now, but we made this offer to our list:

For those that sign up for this program through our affiliate link, we will give you a dynamic mind map of the full course (once it s completed).

You can see an example here => http://2yourpage.net/go/smb5

We hope to hear you on the calls and that you become part of the Social Marketing Revolution!

–Pat & Lorna

P.S. These two are the real deal and one of the nicest couples you'll meet in Internet marketing. We trust them and are already doing some of this ourselves, and its working great!

P.S.S. If you don t believe us go to Google and search for Pat and Lorna and see how many social sites that we appear on. We can t imagine how much we ll grow once we implement everything Maritza and Jeff teach us, and we can t wait!

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

To learn more about the Social Marketing Blueprint and to get the free videos now, go to ToSocialMarketing.com

On the call they discussed 6 main social media sites: Twitter.com, Facebook.com, YouTube.com, EzineArticles.com, MeetUp.com, and of course your own blog.

We want to demonstrate that they know what they are talking about, so we created a dynamic mind map showing a portion of their Social Marketing Blueprint; some of the Social Networks that Alex, Jeff and Maritza use. As a bonus, we have also included a glossary of terms.

Go ahead and discover (it's interactive) the blueprint below:

For a larger version of the Blueprint: Click Here
(You'll need to go to the larger version to display the web page and to see the glossary of terms)

Again to learn more about the Social Marketing Blueprint go to ToSocialMarketing.com

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Are Twitter, Facebook and all the other social networks site going to stay?

Watch the video below to find out why and tell us your thoughts in the comments

(Running time 4 Mins 22 Secs)

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

People learn and take in information in different ways, and the more of those you reach, the more of a market reach you’ll have.

Basically, people operate in a variety of learning modalities. Let’s take a look at the types of learning modalities:

• Visual Learners – Visual learners actually learn and better retain information by seeing and reading. This accounts for about 55 to 75 percent of people according to scientific studies. This is obviously a large portion of the people and therefore visual presentation is one of the most effective modes to communicate information.
• Auditory Learners – As suggested by the name, auditory learners tend to learn most competently by hearing or speaking. This includes about 20 to 30 percent of people.
• Kinesthetic Learners – Kinesthetic learners absorb information best through doing and touching. This would include tasks such as filling in the blanks, key strokes, and mouse clicks. Approximately 5 to 15 percent of people fall into this category according to scientific studies.
• Smell and Taste – These two categories are self-explanatory. We won’t spend much time here as they have very little application to the types of contexts that we are dealing with.
• Digital Auditory – Digital auditory is an internal learning modality that we will refer to as self talk. These thoughts in your mind that we’ll refer to as voices ultimately are what guide your decisions. Everyone makes use of digital auditory and you need to be aware as to what your content is getting your audience to think and feel.

Make use of the various learning modalities in how you present your content and you will reach a much larger percentage of your potential market. As well, you will have much more impact on their lives as they will be more likely to understand and put to practice what you have presented.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

That is why optimizing content is a brilliant way to make the most out of the content you already have. Not only that, it enables you to reach more people within your market. How does that work? Let us explain…

In order to define content optimization, let’s start out by defining exactly what content is. Content is information and experiences created for an audience that is presented in a way that entertains, educates, and informs to derive emotions. Optimizing is to improve or make better. Therefore, content optimization would be to convert information and experiences from its original form into a format or product that will better convey its purpose to its audience.

In other words, taking the original content from a teleconference for example and converting it into another format such as a study guide that will improve the comprehension of the audience. Because people have different learning styles, it becomes necessary to present information in multiple contexts. Some people understand more readily through their sense of vision, others by hearing, and still some by touch or doing. If the information is received through multiple senses, it is much more likely to be understood and retained. This is summed up in a Chinese Proverb – “Tell me and I will forget. Show me and I may remember. Involve me I will understand.”

Why is Content Optimization Important to Business Growth?

• If you do it once, you benefit from it forever. By creating the content one time, you are able to convert it into as many different contexts as possible.
• Content applies to learning methods. By understanding how your audience takes in information, you will be able to more effectively deliver it.
• Maximum content productivity is achieved with minimum effort. It is much easier to convert content into a new context than to create new content. This saves you time and energy. It also allows you to relate with a broader audience because, as mentioned before, each person absorbs information differently. Therefore, a single context will not reach every available audience.

How do I determine how to optimize my content?

By answering the following six questions you will be on your way to content optimization. This will help you understand your market and how they think and receive information most effectively. When you understand their thinking processes, you will be more readily capable of reaching them where they are.

The six questions are:

1. Who – Who in my market is this going to reach?
2. What – What format will the content be in?
3. Where – Where does my target market want this information?
4. When – When is the audience going to take this in?
5. Why – Why is it important for my market to get this information?
6. How – How do I get my current content into this format or context?

By focusing on content optimization instead of content creation, you will benefit in a multitude of ways. Not only will it take less time and effort on your part, but your audience will be able to more completely comprehend and understand the message that you are trying to convey to them. They will have the ability to consume the same information through multiple sources, and repetition is key to comprehension.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Let us explain…

Learning modalities or the physical senses used to consume information are only half the picture when it comes to figuring out how people consume the content that you provide. People also operate in different learning styles; and there are ways to present your content so that it reaches people in all four of the learning styles.

These learning styles, which are outlined below, are based on David Kolb’s research.

• Why – Why people are categorized as salespeople and promoters. They are about 33 percent of the people. They want to know why the information is important and why it applies to them.
• What – What people are the scholar and teacher types and account for 22 percent of the population. These people want the facts without the fluff. They want to see documentation and they want to know the bottom line.
• How – Technicians and roll-up-your-sleeve people are around 18 percent of people. These people want to see what they learn in conjunction with how it works. The want to compare the new information that they are taking in to the information they already know.
• What If – The marketers and big picture people make up about 27 percent of the population. These people want to know all the alternatives. They want to know if there is a better way. What If people need all of the boundaries defined.

Using the learning modalities and learning styles will dramatically affect your content optimization techniques. When you take into consideration what is going on inside the minds of the audience, it becomes much easier to meet them where they’re at and tailor your content to their needs. When your market doesn’t have to adapt to your content, but your content caters to the needs of your market, you will have successfully optimized your content.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Did you ever wonder why some days you feel so overwhelmed?

Guess what, it's not you! Watch the video below to find out why.

(Running time 4 Mins 55 Secs)

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Let’s look at the many forms of context:

There are an infinite number of contexts that the content can be formatted into. We’ll name the thirty-two most commonly thought of:

1. Spectacular Presentation
2. Blog Post or Page
3. Podcast
4. Article
5. Telesemina
6. PDF
7. Book
8. E-book
9. Binder
10. Booklet
11. Inner-Circle Call
12. Coaching
13. Consulting
14. Audio
15. MP3
16. Media Player
17. CD
18. DVD
19. Course
20. E-Course
21. Assessment
22. Certification
23. Ezine Series
24. Online Video
25. Email
26. Fax
27. Guide
28. Newsletter
29. Thumb Drive
30. Live Seminar/Workshop
31. Membership Site
32. Bonus Gift

What happens when all this is applied?

Wow! That’s a lot of formats. Originally created content can be converted into all those formats, and that’s just the beginning. There are more that you can probably think of on your own. There is no limit to the creativity that can be injected into the context arena. The only limit is your own imagination, so go crazy.

When you apply the four R’s (reuse, repurpose, repackage and recycle), actually all five R’s (add repeat to the previous four), to the original content thirty-two times, you could use that same content to produce each and every form of context listed above. Can you imagine how many people you can reach through that many different formats?

In addition, some of those in your market will not only consume one, but several formats of the same information. That means that their ability to comprehend the information and their likelihood of putting it into practice greatly increase. The power of words is tremendous and when it is increased exponentially through multiple forms of context it is out of this world.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

What is Content Optimization?

Content optimization is simply using or converting content for use in another format or product, also known as context. Context is the surroundings, circumstances, environment, background or settings that clarify or specify the content. It is different from content creation and much simpler. There are four basic principles of content optimization that we will take a look at.

1. Reuse – The first principle of content optimization is reusing the same content in different places. For example, you can serve the exact same content up in the form of an article, and ezine article, blog posts, directories, emails, and so on.
2. Repurpose – In this instance, you use the same content in different contexts or formats. The same content that is presented in a teleseminar could then be formatted to a spectacular presentation, multiple articles, or multiple blog posts.
3. Repackage – The same content basis can be revised and polished for different markets. An example of this would be using the same content from a course on teleseminars being revised into a course on book tours or internet optimization.
4. Recycle – The same content can be cycled through again. This would be illustrated in a 52 week autoresponder. It could be repeated at the end of the year.

If there were a fifth R to these principles it would be to Repeat. The first four steps can be done over and over and over again. Once you have quality content to work with, your optimization can be endless.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

We just love her comments and her positive energy on Twitter.

Menudo becomes super-resiliant, brave & happy 3 legged pooch!

Enjoy the video below why dogs are spiritual creatures & great friends.

Lesson: Dogs keep coming back, they stay at it no matter what.
Dogs never ever, ever, give up

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

For anyone who has ever canceled a service we think you will find this skit outrageously funny. It hits so close to home it’s hard not to. Since so many people can relate to this video we thought I would share it with our readers to enjoy.

Tells us in the comments below, has this ever happened to you? We would love to hear about it.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

There is one software tool that we use every day and it is called PersonalBrain™, but we just call it "The Brain".

PersonalBrain™, organizes the way you think. You can organize all your ideas and information the way you think.  See new relationships. Discover connections. Go from the big picture to specific details in seconds.

Watch the video below to give you a high level overview of what The Brain can do for you.

PersonalBrain: Accelerate Your Mind

See and do more with PersonalBrain’s award-winning user interface and advanced linking software. Organize ideas, projects, files, and Web pages associatively to capture your unique thinking and perspective.

Use PersonalBrain for business projects or as an “everything in your life manager" so you can get the big picture and find the right detail within seconds.

Benefits

• See key relationships and ideas at a glance
• Map out your thinking and complex business processes
• Visualize folder structures, business relationships, contacts and ideas
• Navigate across all key topics and information within your Brain's thought network and connections

Key features include:

• Must see animated visual interface
• Expanded Information Views
• Easy Drag and Drop of files, folders and Web pages
• Advanced search and editing features

We use PersonalBrain to keep track of almost every aspect of the information that crosses our desk everyday. It helps us to organize our information into "The Digital Home for Our Mind".

Versions:

• Personal Brain – Free
• Personal Brain – Core     $149.95
• Personal Brain – Pro       $249.95

Download Personal Brain – Free Edition:

Windows
PersonalBrain Installer (28 MB)

Max OS X
PersonaBrain Installer (26 MB)

Linux/Unix
PersonalBrain Installer (24 MB)

Purchase PersonalBrain Now

We hope you like TheBrain as much as we do, it's the one tool that we have open all the time. And if you took our Brain away, we know for sure that we would be lost without it. Download the Free version above to get started using TheBrain today, it will be well worth your time and engery.

Stay tuned, we will be providing more in-depth reviews of PersonalBrain and WebBrain.

And let us know how The Brain works for you.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Well as Jeff Herring (aka The Internet Article Guy) says, Article Marketing = Internet Marketing. That means getting your site, product or service to stand out in a crowd and get noticed.

Click on the video below and see what Jeff has to say about getting started in Article Marketing…

Get it now: Article Marketing For Beginners

We met Jeff about 2 years ago at an Alex Mandossian TeleSeminar Secrets Reunion where we created a friendship and working relationship with him. Jeff is one of the nicest people you’ll ever meet within the Internet Marketing space. He’s down to earth, super nice, and a great sport (he’s even been known to wear a Red Dress to stand out in the crowd), but don’t let Jeff hear that (Pat and Jeff have something going on about some sort of Red Dress).

Jeff is one of the best teachers on the topic of article development and we have taken a few of his courses over the years. If you want to check out some of our articles you can visit them at www.PatAndLorna.com/ArticlesLorna or www.PatAndLorna.com/ArticlesPat

Alex Mandossian

Another good friend, Alex Mandossian, who is another great Internet Marketer, says this about Article Marketing:

“Article Marketing is the absolute best resource for generating unlimited amounts of free traffic. And the traffic is evergreen – it keeps coming year after year” ~ Alex Mandossian

Jeff just launched a brand new 12 week course on Article Marketing called “Article Marketing for Beginners”. The course is specifically for beginners, but we decided to review it anyways. Here is the proof that we actually purchased the course. Most people tell you to purchase some course without actually buying it themselves, never mind using it.

We just completed the first lesson, and we’d easily say this is great stuff for any online marketer on practically any level. Even if you think you know article marketing inside and out, you’ll probably learn a thing or two from Jeff and his article marketing expertise. For us, having a simple task and checklist with a timeline, is super helpful for accountability and progress.

Knowing how to do something and actually taking action on that knowledge are two different things.

We like the idea of having Jeff Herring coming to our inbox every week, reminding us to have GUTS – “Go Use This Stuff!”

Here are the details of the course:
Course Name: Article Marketing For Beginners
Access Course: Article Marketing For Beginners
Length: 12-week course, weekly training (via email)
Investment: $37 per month (3 months only – Total investment $111)
Details of Course: There are weekly trainings with easy assignments, monthly bonuses, and several surprise bonuses built in – all designed to help you succeed at using articles to drive traffic, build lists and make sales. The lessons are short, very easy to follow, and come with actionable guides to walk you through every step.
Training Material: eMail, PDF’s, Videos, Assignments, Bonuses
Excerpt:
Coolness Level: 4 Stars
Red Dress Level: Very HOT Jeff

What others are saying about the course:

With all that said and done, Jeff is right – it truly is painless.

Jeff’s course comes at the best possible time. Right now is a perfect time to use Ezine Articles for backlinks, indirect top 10 Google rankings, and targeted content marketing campaigns. This last quarter has been the biggest online shopping season of the year. All that, plus you’ll be setting yourself up for an incredible year of traffic for 2010.

Be Cool and Take Action
–Pat & Lorna

P.S. Here’s the link: Article Marketing For Beginners

As Jeff Herring would say… have some G.U.T.S.! (Go Use This Stuff) Red Dress and All… and remember to Stand Out in the Crowd!

About the Authors

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

We’re talking about the “Website Creation Workshop” delivered by Christina Hills, The Shopping Cart Queen.

We know Christine… she’s all about helping others to succeed, and that definitely shows through in this course. Not only does she give you the “how to’s” of website creation, she actually gets you to take action and use what she’s taught.  The follow-through is built right into the course!

This course has excelled in delivering quality instruction and great content through an extremely helpful and caring instructor.

Because of this course we were able to upgrade our blog at PatAndLorna.com. Hey, that's this site!

Actually, it wasn’t just an upgrade… it was a transformation.

A blog is THE best way to get started online… there is so much you can do with a blog and it doesn’t take a programming wizard to put together.

What can you do with a blog? Well, you can…
•    Sell products and services
•    Create and grow relationships
•    Bring more exposure (traffic) to your products and services
•    Create new products

In case it hasn’t been apparent yet… we highly recommend Christina’s Website Creation Workshop. The registration begins on September 10, and you don’t want to miss out. If you’re truly serious about your online presence and making money from it, check out this course now.

Christina has a cool story to share and some very useful free information on WordPress. So go to The Website Creation Workshop… listen, learn and register, it’ll be well worth your time and investment.

Here’s a video we did for Christine while we were travelling on how much we appreciate what she taught us in her Website Creation Workshop. Enjoy…

Or here is our audio testimonial:

So again, go to The Website Creation Workshop… listen, learn and register, it’ll be well worth your time and investment. It was for us!

About the Authors

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

If visuals are added to audio content, or if audio and graphics are added to written content, it will reach a larger percentage of the market. People learn differently… using their visual, auditory and kinesthetic senses. The more of these you reach, the more of your market you reach.

Then there is also the factor of scheduling… availability of the content. Live presentations are great… teleseminars, webinars… but they are held at a specific time. If the customer cannot be there at that time, they miss out. Yes, the recordings can be available to them afterwards, but then the content is again not reaching them in an optimal format or context.

So, what is the best way to present content?

We recommend presenting content in what we refer to as a Spectacular Presentation format. These are online presentations that include written content, graphics and audio. The user is in total control of when they view the presentation and at what speed… and can search it for specific information.

The top ten benefits of presenting content in this format are:

1. More effective than audio alone.
2. Multi-sensory content delivery.
3. Searchable.
4. Table of contents.
5. User playback controls
6. 24 hour content delivery.
7. Easy to repurpose.
8. Branding.
9. Create once and sell many times.
10. Robotic internet marketing.

George Bernard Shaw (1856-1950), playwright and critic once wrote in a personal correspondence to a colleague

“The greatest problem of communication is the illusion that it has been accomplished.”

That quote summarizes the responsibility of the content producer. It is up to the person that produces and presents the content to be absolutely certain that the user has every convenience and ability to comprehend the information that is being conveyed. By presenting your content in a way that involves more of the physical senses, is available to the user when they want it and gives them control of their learning, you will accomplish that goal.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Presentation does not compensate for lackluster content, but it can make a difference in how content is received by your market.

What makes a presentation spectacular? There are nine key features of a presentation that will make them much more spectacular for your viewer.

The nine key presentation features are:

1. Title/Timeline of Presentation – This tells your viewer what presentation they are watching and how long it will take them to view it. That’s about as basic as it gets.
2. Branding – It’s important that you have a picture of yourself included in the presentation that your market will recognize you by. Recognition is important.
3. Table of Contents – Having a table of contents that will allow your viewer to navigate easily through the presentation is very convenient. This gives the viewer more control and the ability to find the topic they want to review.
4. Remembers Where You Left Off – Viewers love it when your presentation keeps track of where they left off. They don’t always remember, so if the presentation does that for them it’s just that much more convenient.
5. Large Content Window – Make sure that your content is easily viewable. A large number of presentation formats only allow for a small viewing window making the content quite small and difficult to see. A large viewing window and actually being able to see the content is a huge bonus for the viewer… highly recommended.
6. Current Slide Info – This allows the viewer to see where they are in the current content slide or page. There’s no second guessing as to when it ends or if there is still more content to come.
7. Full Playback Control – Give the user the ability to back up a slide, to move forward a slide, fast forward, rewind, pause, or resume. The more control the user has, the better they like it.
8. Resource Links Area – A very easy to use area that has links to other resources that relate to your presentation. This could include a PDF version of your presentation, web links, or other information that is related to your content. This makes it easily accessible to your reader.
9. Searchable – This gives your user the ability to not only search for topics in the table of contents, but to also search the content itself for the information and terminology they are looking for.

In a nutshell, the more convenient and easy to use your presentation is, the more spectacular it will be. Users love to be able to always know where they are at in the presentation, how far they have to go, and easily find items of interest.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

It goes without saying that if someone gets a lot out of your information they will be inclined to purchase more from you. We call converting your content into a format that will reach more of your market, “Content Optimization”.

Benefits of Content Optimization

If you started optimizing your content right now, what would the results of that be?

• Massive Reach – By converting your content into multiple formats, you will be able to relate to a wider variety of people than by a single context.

• System Creation – By going over the same content multiple times, you will begin to develop templates and methods. You will polish and perfect the communication of certain points of the content each time you revisit it. As you observe some techniques working better than others, you will be able to hone your skills for the most effective delivery of your information.

• Know Your Market Better – By repeatedly going over the same information, you will begin to know your market better. On the flip side of that, they will also begin to know you better. The more familiar you are to them, the better your chance of obtaining their trust and loyalty.

Roadblocks of Content Optimization

There are stumbling blocks that can prevent you from optimizing your content. Just what could stop you from doing something that sounds so simple? Let’s take a look:

• Breaking Your Comfort Zone – When you have spent much time working with one particular format of content, it can be intimidating to convert to another. For example, someone that writes articles all the time may be uncomfortable presenting that same content in a video presentation. This can hold some people back from exploring other contexts.

• Context Confusion – Deciding which context to convert to can be difficult. There are so many choices it can be overwhelming. The most difficult part is starting out.

• Multiple Context Personalities – Because there are so many contexts to convert to, people often find that they spread themselves too thin. Because there are so many great ideas running around in their head, they find themselves trying to do it all by themselves, working on one thing today and another tomorrow. Without focus, none of them will be accomplished.

Strategies to Overcome Roadblocks

• Always review Kipling’s Six Servants of Content Optimization – Know who your market is, what context the content will be in, where the audience wants the content, when they’ll want it, why it’s important, and how to get it into the context desired.

• Never invent the content – Always improve your content by reusing, repurposing, repackaging, or recycling. Don’t try to reinvent the wheel. The same information is simply reformatted to a different context.

• Outsource – Strengthen your strengths. Continually work toward improving those talents that come easily to you while you outsource your weaknesses. If one form of context is extremely difficult for you to convert into, outsource it to someone that actually enjoys doing that.

By overcoming the roadblocks and optimizing your content today you will extend your reach massively. You will develop a system for converting your content into other formats and you will know your market better and become better known by your market. It is worth the effort and will become easier as you go.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Working Online Equals Freedom

Going online opens a path to massive amounts of information at the click of a button or mouse. There is no end to the kinds of information you can find on any given day. Going online also gives you freedom of choice. For instance, you need to buy a birthday present, but you don’t have a car or your city is small with a limited choice of stores to shop. Online, the world literally becomes a giant shopping mall with an infinite number of stores. You choose where you want to shop and the best part of all, you don’t have leave your house to do it.

Convenience and Choice Power Online Sales

When filling a website with content, it is important to build these items into your homepage. Give your potential clients information as well as several different choices of products or services. Make your lists logical with built in links and buttons to click back, if the selection is not the correct one for this particular occasion. Keep the information short and concise and make maneuvering your site easy. Remember, reading online is slower than reading a book offline. So be kind to your clients once they’ve found you. You want them to come back.

Creating a Headline that Sells

A good headline will seduce your visitors. If crafted well, a good headline will grab their attention and convince them that your information is what they are searching for.

Here are some tips for creating a real attention-grabbing headline:

•    Use real facts within the headline, especially when the fact pertains to the whole consumer market
•    Use attention grabbing phrases like; “tips and resources”
•    Name one of your products as an example in the headline
•    Focus on the product’s uniqueness
•    Associate your product with a feeling or emotion

First Things First

Time is of the essence in surfing the net so place the most important items and information first on your website. People who land on your page will see that information and make a decision about whether to scroll down or stick around to investigate your offers. Be very specific in your content. The harder it is to decipher information the less likely you will get the sale.

Researching Your Niche

Choosing your niche is only the first obstacle. It is necessary to stay on top of changes and innovations within the niche, too. You will need to engage in ongoing research in order to keep your website at the top of everyone’s search. Periodically go back through your pages and eliminate outdated items and redundant items. Change your keywords to utilize the current buzz words in your slice of the market.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

We use Amazon S3 for all of our customer Video hosting. – P & L

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

In a business, if something is done over and over again it is very wise to create a system for it. The key to this, however, is to break it down to its simplest form.

People can and do spend a lot of time and energy on business tasks and systems that could be done a lot more quickly, easily and with a lot less effort.

When you decide to create a system for something in your business, look at it this way; I start from here and I want to get to there, what are the basic steps I need to do in between? The key word in that statement is "basic". Keep it simple. Anything that is accomplished can be broken down into very simple steps.

A task that seems difficult or almost impossible to accomplish, when broken down into simple steps, can actually seem easily achievable. So not only can you create simple systems for the tasks you do on a regular basis in your business, you can also break tasks yet to be done into systems to make it easier to get started and accomplish them.

One method you can use to outline a system is to create a mind map. A mind map is a basic planning tool where you start with one thought or topic in the middle and create the associated thoughts or topics around it. Start with the desired outcome as the main central topic and then outline the basic steps in the associated topics around it.

We use this tool a lot in our business and find it invaluable.

The bottom line… keep it simple. Break down business systems into basic steps and you'll be amazed at how much you can accomplish faster, easier and with a lot less effort.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Here is a great offer from our friend Mike Steward. And it's only Two Bucks! Check out the video below for this great product and deal.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Please read on to discover how to do that and so much more…

Creating Content to Capture Client Interest

One of the best tools to use for driving potential clients to your website is to incorporate a web log, or blog. Blogs originally came into existence so people could write about their life and share it with the world. Smart internet marketers quickly saw the potential for reaching out to the vast internet audience, and began utilizing blogs to increase sales. Carefully crafted blog content powered by SEO, or search engine optimization is a low cost way to market and to build sales.

How Do Blogs Work?

Content should be at the heart of your blog. Your goal is to connect with your readers on a friendly level, rather than a sales person-to-client level. So you should write or use content that is conversational rather than preachy or obviously sales driven.  Our tendencies as human beings are to trust friends, but to dislike salespeople. When writing your blog, keep it light and caring, but informative and interesting. Cover topics that the other guys in your niche don't. Highlight what makes you different from the pack. Always be honest and sincere. It may be necessary to do some research about your chosen niche. Read other blogs and product service sites for new information that you can work into your website and blog.

Capturing Content if You Don't Write

So you still want to use a blog to market your website, however, you're not a writer. What do you do? Well, the internet is your answer, because there are hundreds, if not thousands, of content websites with millions of articles on all topics for use by people who are not necessarily the strongest or creative of copywriters. Many of these websites give away the articles for free. All you have to do is to sign up. Sometimes they offer a certain number of articles per month and if you want more, then you may have to pay a nominal fee.

Team Up

Another way to capture content for your blog is to team up with someone else and share your copy, your ideas and other resources. Many blogs are produced by teams of writers, rather than just one, who take turns posting. This takes away the burden from everyone on the team of individually having to come up with something new every single day. The quickest way to kill your blog is to let it stagnate without adding new information on a regular basis.

Utilize Search Engine Optimization

All of your content should be search engine optimized, meaning it should be sprinkled with the buzz words of your niche market throughout the copy.  These buzz words are the words that people looking for your services and products load into a search engine in order to find relevant websites.  The most successful SEO blogs routinely land their pages at the top of the search page, where the searchers will find it first, by keying on the buzz words and strategically placed keywords. Statistics have shown pages in the first five search engine spots usually are the ones making the most sales. Buzz words or keywords are good, however don't overload the copy. For instance, a 500 word article should have no more than 3 or 4 keywords. They should come at the top, the middle and at the end of the content.  Anything more is spam or junk mail.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Please click the image below to start that presentation.
(Opens in a new window, duration: 4 min, 24 sec)

To get more Abundance in your like check out the Virtual Abundance Expot.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Entrepreneurs commonly use the catch-phrase "thinking BIG," but they really mean the same thing.

Abundance is tough to define because it's one of those unique ideas that must be experienced to really be
understood … it can't just be explained.

Yet the most encouraging part of adopting an abundance mindset is how it can connect you to people with totally different set of beliefs and values.

It instantly sustains inclusivity even with people who are dramatically different.

POP QUIZ: What do Mother Theresa and Donald Trump have most in common?

The answer is their abundance mind-set.

Donald Trump says, "If you're going to think anyway, you might as well think big."

Mother Theresa said: "The more we discover the magnitude and abundance of God's gifts, the more we will find ourselves."

Again, the abundance mindset creates connections.

Bucky Fuller had this to say about the abundance mindset:

"The condition of planet earth is abundance. Our belief in either scarcity or abundance determines how our financial, legal, political and military systems are set up or exist at all.

Scarcity and abundance are foundational and contextual ideas. They each give rise to a distinct system of thought and a number
of rules, characteristics and measures which only make sense within their own system."

Above all, the abundance-mindset is a choice. In other words, you choose to look through the lens of scarcity, or through the lens of abundance. There is no in-between.

"Do … or do not. There is no try." ~ Yoda

Because there are are so many differing opinions about abundance, my colleagues and I have decided to conduct this worldwide survey get more opinions – your opinion – on this highly debated topic.

Our JV partners, Alex Mandossian and Scott Martineau are hosting the Virtual Abundance Expo next week, so I figured this a great opportunity to host a survey and attract the best single sentence that clearly defines abundance.

What to do now: Please use the comment box to write your definition of abundance. The survey ends at 5pm PDT on Monday, July 27th, right before Jack Canfield's keynote speech for the Virtual Abundance Expo.

All the definitions will be gathered and tallied the next day and five finalists will be chosen for the final vote.

If you are one of the five finalists, your definition of abundance will be personally evaluated by our Virtual Abundance Expo faculty.

The top vote-getter with the clearest and most concise definition of abundance will be personally interviewed by Scott and Alex as a honorary faculty member for Virtual Abundance Expo.

So what do you say … are you game?

If you are game, then take a peek at these 9 abundance quotes to get your heart and mind moving…

"The only factor becoming scarce in a world of abundance is human attention" ~ Kevin Kelly in Wired

"Nothing amuses me more than the easy manner with which everybody settles the abundance of those who have a great deal less than themselves." ~ Jane Austen (1775 – 1817)

"Abundance is, in large part, an attitude" ~ Sue Patton Thoele

"Abundance of knowledge does not teach men to be wise" ~ Heraclitus (540 BC – 480 BC)

"The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little" ~ Franklin D. Roosevelt (1882 – 1945)

"Unfortunately, the balance of nature decrees that a super- abundance of dreams is paid for by a growing potential for nightmares" ~ Peter Ustinov (1921 – 2004)

"Abundance is not something we acquire. It is something we tune into" ~ Wayne Dyer

"Expect your every need to be met. Expect the answer to every problem, expect abundance on every level" ~ Eileen Caddy

"Not what we have, but what we enjoy, constitutes our abundance" ~ Epicurus

Now it's your turn … type in what you feel abundance means to you. Go ahead … the simple act of thinking about it will instantly improve your day.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Doing business online can be a successful, profitable venture. Getting visitors to your site and then to getting them to buy your product or services is the obvious key to this success. That sounds like a daunting task… and one that many find a huge challenge. However, it doesn’t have to be. With the help of a few tips and tricks, this can actually be a simple process with many interesting ways to approach it. What are these tips and tricks?

Persuasive Copy Content

Writing copy or content, is writing to persuade your clients to buy your services or products pictured on your website. It is not enough to place an item on your homepage with a “buy” button next to it. The purpose of the copy is to turn your readers into people willing to buy your wares. So before you sell the product or service, you have to sell them on why they should buy from you.

Search Engine Optimization Copy

SEO content is copy that is optimized with keywords which allow search engines to drive people to your website. The best keywords are the same ones used by people to search for products and services such as yours. Placing these words and phrases throughout your content will draw the search engines and propel the people to your site. However, sometimes what the people search for and what the search engine understands and returns, are two different things. The successful sites have figured out how to synchronize the search and the search engine, and make them land on their website more often than not.

Learning Through Trial and Error

Trial and error is the best teacher for learning how to walk the line between searching and selling with your writing. Visitors to your site want to think they’ve made the decision to buy all on their own, rather than to feel like they’ve been coerced into buying. Gaining this skill can take years to master.  Some people give up and hire a professional copy writer. Investing in a content writer is a one-time investment that will pay dividends into the future.

Fresh Content Sells

It is a proven fact that sites which continuously freshen their content on a regular basis grow steadily in customer returns and search results status. By constantly renewing your content you attract people who want to link back to your site. Legitimate reference links are one of the factors required to boost page rank.

Ways to Get Content Quick

Rather than sit at the computer all day struggling to pound out copy content, here are some ideas for getting it quick.

•    Public Domain Copy- This is copy not protected by copyright. This means it can be copied, revised, edited, reprinted, distributed or sold.
•    Famous Quotations-Create short pages that will suck in thousands of people every day. Visitors are likely to bookmark the site and return.
•    Definitions-Of current buzz words or weird words that have made it into the public lexicon can create short pages with heavy drawing power.
•    Hosting Directory Pages-Are a favorite of the search engines. Make sure your content is all around the directory to capture the eyes of your visitors.
•    Other People’s Content-There are literally millions of writers begging for websites to post their articles. They can be found in online article directories. Just make sure to credit the writer if you use the work.

Using other people’s content allows you to build big websites quickly. However, it is important to not get so big that you lose control. A little common sense, trial and error and patience will turn your website into a search engine success.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

All websites have some sort of content, and quite often that content is on the website to inform people and to get them to purchase a product or service. That means you want the content on your website to have the biggest impact possible on the visitors to your site, and to influence them to make that purchase. So, is there a way to make that happen? Yes, there are several tips and tricks to give your content more persuasive impact.

Creating Quality Online Content

Creating or capturing content for your marketing website is not difficult, but there are some basic rules that need to be followed. These rules will help clients maneuver through your pages, giving them a better understanding of what you are offering, leading to additional sales of your products and services

Style and Format

Reading online can be tough on the eyes, even for young people, so it is important to be precise. You want concise, not wordy blocks of text. Use short sentences as well as short paragraphs.  Sentences should contain no more than 21 words, while paragraphs should have no more than 65 words maximum. Now there are no format police around, so you can go longer, however, the shorter the better, is the rule of thumb. Using the pronoun “I” is inappropriate in business; steer clear of it whenever possible. It is appropriate to use “you” or “we.”

Don’t underline text for emphasis. Underlining denotes a link. SOLID CAPS, Italics, or Bold, are no good either. Capital letters are to be used at the beginning of a sentence, or in acronyms, such as; K.I.S.S, or the first letter in the name of a person, place or thing. Other words should not be capitalized throughout the content.

Give it Structure

• Every page should begin with a unique and explanatory headline
• This headline should be followed by a summary or description
• If you use subheadings-then write them like headlines
• Restrict each page to one topic only
• Purge all outdated or redundant material from pages
• Don’t duplicate information, create a link to it
• Shy away from vague references, be as precise as possible without being personal
• Don’t use the future tense in anything other than news stories

Using Links in Content

Your link text should be self explanatory, so that the reader knows exactly what he or she will find when the link is clicked. Many people prefer making links stand alone rather than embedding them in sentences. The rule is not concrete. It is more a matter of personal taste, however.

Itemized Lists

A list should contain no more than 7 or 8 items. The items should be listed in logical order.  A long list should be subdivided into smaller, shorter lists for easier reading and understanding.  Descriptive subheadings will help your clients better understand your content.

Searchable Content

Use keywords within the content since these are the words that people used to find your page in the first place. It is wise to use the keywords in the headlines as well. Again it is important to be as specific as possible with these words or phrases.

Including Tables

Tables are better for presenting data in a crisp concise manner. They are not good for presenting text of any kind. You should keep tables short and narrow so that it fits the screen easily. Tables that can only be read by scrolling usually don’t get read. Avoid using a table if it causes the text to wrap to the next line.  Remember, you want clients to find your page and then read or scan it for information. A page that is difficult to maneuver will not draw repeat clients nor hold on to new ones past the initial click.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

• Massive Reach – By converting your content into multiple formats, you will be able to relate to a wider variety of people than by a single context.

• System Creation – By going over the same content multiple times, you will begin to develop templates and methods. You will polish and perfect the communication of certain points of the content each time you revisit it. As you observe some techniques working better than others, you will be able to hone your skills for the most effective delivery of your information.

• Know Your Market Better – By repeatedly going over the same information, you will begin to know your market better. On the flip side of that, they will also begin to know you better. The more familiar you are to them, the better your chance of obtaining their trust and loyalty.

By presenting your content in multiple formats or contexts, you will gain a much larger market reach and your customers and clients will better understand your message and be able to put it to use.

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

We’ve been very blessed to have great mentors in our internet business. One of these mentors is our colleague and friend Alex Mandossian. Each and every thing he has suggested we do has not only worked, it has helped us grow our business.

And that’s why we want you to be on a very special call, which is this Thursday night at 9 pm Eastern, when Alex will hold a preview teleseminar for his upcoming Virtual Book Tour Secrets TeleCourse.

Now, Alex course is called Virtual Book Tour Secrets, but he really should change the course to Virtual Information Secrets. By attending the preview call you will find out why we say this.

So go ahead and take advantage of this man’s knowledge, especially his brilliant marketing mind, just like we have.The call is $99, and well worth the investment at that price. However… we can save you $79 off of that price! That's right… only $20 for 2 hours of amazing content that you can really use in your business.

To get your amazing discount, just enter the VIP Discount Code: gabe1025 when you click here to register for the Preview Call. Do it now before all the slots are filled. Go ahead and do it now because we really want you to learn from this guy….

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Capturing a Niche with Content Marketing
For instance, your niche market is the travel market. Travel packages are a dime a dozen online. The word “travel” as a keyword is not going to work very well. Why? Because the word “travel” is too vague and can be used in a million different ways. However, one of your recent blog posts talked about travel possibilities for senior couples’ Caribbean Cruises. This represents an under- served market that is not readily visible. Anyone typing in senior couples cruise or some combination of those words, are going to find his or her way to your website. You might even go back and tweak the original post a bit with a few more keywords designed to lift your website to the top of the search page.

Search into Sales
The more searches which land on your pages the more likelihood that those searches will turn into sales. It also means search engines will find you more easily. This type of content marketing is called long tailed content marketing. It is specific marketing. Using specific phrases instead of vague words as your keyword means less competition in the marketplace for you. Another good thing for you is that there can be many variations on the phrase, with each variation having its own page of search content.

Pages Mean Visibility
The more pages of content, the more you increase your visibility to search engines. Targeted content make the search engine believe that you are the authority on the subject and begins ranking your pages higher in all searches. Back links developed from other sites which find you interesting, sales increase as a result. It’s called the snowball effect. Mix in some highly targeted or niche content marketing, using keyword phrases instead of vague multi-meaning single words and you can’t help but capture the niche.

With a Little Help From Friends
So maybe, you’re getting traffic due to something you wrote and you don’t know how to expand into the niche because you are not familiar with it. This is where research both online and offline comes in. Look into the niche that was generating your traffic. Go to websites that give away articles and select a couple to help you market to this niche. Another way is to find knowledgeable friends with which to share information about the niche. Ask them to write some content for your website or to direct you toward information that will enable you to keep the traffic flowing.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

This means that you can now have your name on Facebook like this www.Facebook.com/PatAndLorna You can see our facebook page below using that link. We also grabbed www.Facebook.com/PatShanks & www.Facebook.com/LornaShanks.

You might not realize it, but there are many people on Facebook with the same name. So we would suggested that you go and get your name before it is taken.

So if you want your name, you should go get it now. And here’s how you do it:

• Log into Facebook.
• Go to http://www.Facebook.com/username
• Once you are there, it will show you the names you can pick from. And if you click on the ‘more’ link it will let you select a different name.
• Select the name you want by checking the box or typing in your full name.
• You are done!

(For example we picked ‘PatAndLorna‘, 'PatShanks' & 'LornaShanks' as one word instead of ‘Pat.Shanks‘  or 'Lorna.Shanks' with the ‘.’ in the middle)

If we were you, we would do what we did… now.  It will only take ~ 2 mins.

Go to this special page on Facebook www.Facebook.com/username

and pick the name you want for your vanity URL before someone else grabs your name.

Friend us on Facebook, so we can friend you back

You can friend us on Facebook here www.Facebook.com/PatAndLorna – www.Facebook.com/PatShanks – www.Facebook.com/LornaShanks

Our friend Paul Colligan did a great video on getting a Google Profile and getting your Facebook name. See it below…

So our Google profile is www.google.com/profiles/PatAndLorna

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

We've heard of some compatibility issues, so proceed with caution.

Here is a video with some of the new features:

If you want to read more on this release, then go here:

http://wordpress.org/development/2009/06/wordpress-28/

Enjoy!

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

How does your message get to your market? What’s the center of your marketing model? Many people will say it’s their book, workshop or podcast series. Not so. There is an extremely effective marketing model that demonstrates what is really important in your business. It’s amazingly simple, yet so amazingly effective. Here’s the scoop…

Hub and Spoke Model

There is an interesting analogy for a very effective marketing model. It is known as the hub and spoke model.

Hub = You and Your Message

In hub and spoke marketing the center of it all, the hub, is you and your message. After all, that is what you have to offer the world.

Spokes = Are the Media between You and Your Market

The spokes of the wheel, the connectors between you and your market is the media. The media consists of all the many ways you can get your message out there. There are books, e-books, teleseminars, Spectacular Presentations, e-courses, podcasts, and the list goes on and on.

Wheel = Is Your Market

The wheel is your market. All those different mediums are designed to bridge you and your message with the wheel… your market. The idea is to use many different ways to get your message to your market. That way, if one or two of them cease to be effective, you have many more to fall back on.

Just think though… you could have a message, many different mediums, and still have a flat tire (market). You have to know what your market wants. If they don't want what you are offering, it won't matter how you get it to them, and they will be an uninterested or flat market.

An interesting model? Definitely.

There is also an interesting way to really learn how this works.

Check It Out For Yourself

To see the hub and spoke marketing video go to www.hubandspokevideo.com. It will allow you to see and hear how this marketing model works.

Remember, every business is an information marketing business. If you have a product you can create an information product out of it, a book, a CD, an online presentation, etc.

Understand how effective marketing works… study this model and you'll be way out ahead of your competition.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Understanding how people receive information is imperative for optimizing the reach of your content.  If they are struggling to absorb your message, they won't find any value in it and they sure won't find any success in implementation.

Here's how people receive information – also known as their learning modalities:

1. Visually: (55% – 75% of the population) These people learn by seeing. Reading text, charts, graphs and watching any type of video are some of the ways by which these people learn or consume information.
2. Auditory: (20% – 30% of the population) These people learn by listening or speaking. Listening to recorded audio, hearing a live speech or reciting are ways by which auditory learners consume information.
3. Kinesthetic: (5% – 15% of the population) People in this group learn by doing or touching. By writing, typing, clicking the mouse, or any other type of physical action,  information will make way more sense to these individuals.

The message here is… don't put your content out in one format only. If all of your content is presented as audio files, then over 60% of your market will not be able to effectively take in what you are saying. That's a huge number of people that won't "get it".

So look at many different means to present your content. For example, there are  Spectacular Presentations, teleseminars with PDF handouts, DVD's, questionnaires, live workshops, seminars, etc… the ideas are virtually endless.

If you visit www.HubAndSpokeVideo.com, not only will you experience a great marketing message, you will discover many interesting and effective ways to present your content.

Remember, it's not what you want, it's what your market wants… and adding value for your market is what it's all about.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Please click the image below to start the presentation.
(Opens in a new window, duration: 9 min, 14 sec)

About the Authors

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Please click the image below to start that presentation.

(Opens in a new window, duration: 11 min, 53 sec)

Creative Imitation

It may sound like an oxymoron creative imitation, but it refers to a time proven business strategy whereby you wait for somebody else to do or establish the viability of something like a marketing strategy then you improve upon it or utilize it.

Arrows In Back

In other words, someone else has taken the arrow to his/her back. Someone else is planted face down, because they’ve done all the pioneer work. Someone else has plowed the ground and done all the heavy lifting for you.

For example, Nicola Tesla invented the A/C current. He didn’t creatively imitate, he invented. Thomas Edison creatively imitated, so Thomas died as a multi-millionaire and Tesla died broke. Why, because it’s better to improve than to invent.

Charles Haanel is the father of personal development. He was before the time of Napoleon Hill. In fact, there are letters that have been marked in history going between Napoleon Hill and Charles Haanel before Hill ever wrote the book Think and Grow Rich.

Charles Haanel was an inventor. He invented the personal development movement with his master key system. He also wrote a book called Mental Chemistry; look him up on Google.

As far as I know he didn’t die broke, but he did die in obscurity. No one says he’s the father of personal development and he’s nowhere near as popular as Napoleon Hill. Hill was the improver. He creatively imitated Charles Haanel.

Apple and Microsoft

Steve Jobs; if it weren’t for the iPod Steve would be obscure, because Apple was in dire trouble before the iPod. In fact, he was fired from Apple. He invented the Windows Operating System as far as I’m concerned. The Apple operating system is superior and is what caused Bill Gates to create Windows ‘95.

Bill Gates got his idea from Steve Jobs. In fact, if you’ve had an old McIntosh that operating system isn’t much different than Windows ‘95. Windows ‘95 put Bill Gates on the map, because it was easy, iconic and no longer a difficult operating system that many had seen in the PC world before.

That marked the difference between McIntosh and the PC, but where Steve focused on equipment, Bill focused on software. Steve Jobs was the inventor. He was known for his invention or his creativity. Creative isn’t enough. Imitating creativity is.

In fact, it’s more than enough because you become wealthy that’s what Bill Gates did, he creatively imitates. He got a lot of flack for it, but who cares he became the richest man in the world and has stayed at that level until just recently; he’s number three currently.

Warren Buffet is number one at the time of this recording, why, because he’s a better and creatively imitates other wealthy people and the buying habits of stocks, bonds and securities.

Creative Imitation Makes You Wealthy

Creative imitation makes you wealthy. There’s nothing sexy about being original and broke that’s how Tesla died. There’s nothing sexy about being creative and dying in obscurity where no one knows you and you’re not famous.

Charles Haanel didn’t die famous. I will tell you that Bill Gates read a lot of Haanel’s work and he attributes in some of the readings I’ve had; many of his successes to Charles Haanel. But it’s Napoleon Hill’s association with Andrew Carnegie, at that time the richest man in the world and the world’s first billionaire. It’s Napoleon Hill who is famous for personal development.

The iPod

Steve Jobs is now famous because of the iPod. What is the iPod? Steve Jobs creatively imitated other things that came before.

What he did was he took those ideas, a hard drive and something that plays something portable, audio initially, but now video and through creative imitation an iPod is in the hand of almost every American in the U.S. I believe over 60 million iPods have been sold.

There’s more than one sold every minute, but it’s because Steve Jobs imitated creatively when he was with Apple. When he was with Apple initially before he got fired he didn’t creatively imitate, he created and Bill Gates imitated him.

Any time Bill Gates tries to create he falls flat on his face, so creative imitation is how to make money.

Pioneers have arrows in their backs, but the creative imitators do not.

The Wolf In Sheep's Clothing

Aesop in his wolf in sheep’s clothing, if you’ve ever read Aesop’s fables, the moral of that story is to strike while the iron is hot. The wolf was eaten, because the farmer thought he was sheep as he was dressed in sheep’s clothing and the wolf didn’t pounce on the sheep when he could.

He waited, because he wanted all the sheep not just one, but because he waited and didn’t strike when the iron was hot when the farmer came late at night to get a meal for his family the farmer thought he was getting sheep, but he instead got wolf.

Strike when the iron’s hot

A good plan executed today is better than a perfect plan that’s too late. Speed is of the essence accelerate it. Speed money is important. Everyone can make a million bucks it’s making a million bucks faster so you can save it and have it to spend that’s the difference; that’s what a millionaire is.

A good plan executed today is better than a perfect one that’s too late, so strike when the iron’s hot and creatively imitate. The reason it’s difficult to strike when the iron is hot if you’re creative is because you don’t know when the iron is hot.

If you have no competition and the easiest way to find out if you have competition is to go to Google and find out. If there’s anyone else who has what you have that’s great that means there’s a market for it. You want to be a creative imitator.

ClickBank

If you go to ClickBank.com I’ll show you a great way to creatively imitate. This may change your life. If you go to ClickBank and click on the link that says buy products, what you’ll see are a list of categories.

You’ll see categories like:

• Business to business
• Health and fitness
• Home and family
• Computing and Internet
• Money and employment
• Marketing and ads
• Fun and entertainment
• Sports and recreation
• Society and culture

Right there you can creatively imitate what ClickBank has learned, because those are major categories and there’s a reason for it. I’m going to click on health and fitness. Right away, because it’s an affiliate network in the health and fitness category it will give me the top 10 sellers in that category.

A top 10 seller I’m looking at is:

• Fat loss for idiots
• Top secret fat loss
• Truth about six pack abs
• Turbulence training
• Burn fat, feed the muscle
• Twelve hour cure for a yeast infection
• The power of conversational hypnosis
• Chopper tattoos
• Tattoo me now
• No nonsense muscle building

So if you click on any category at ClickBank you’ll see the top 10 websites.

I’m going to click on the first one I see. I’m going to look at a website that’s number one. Can I not creatively imitate that website? Of course I can. What if I go to number three, truth about six packs and I had a how-to course on how to get six pack abs.

I would go to the page that’s number three in ClickBank and I would read that website. The one I’m looking at says five facts you must understand if you’re ever going to lose your belly fat and get six pack abs and it gives me the five.

It says men click here and women click here at the very bottom. What a concept they’re actually separating men from women. Is it possible that’s why they’re number three on ClickBank? Creatively imitate. You’ll go broke trying to find this out on your own and that’s just for health and fitness.

It could be for any category, so go to ClickBank.com and learn; creatively imitate.

About the Authors

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Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Now it's been discovered that it has been working very well in cartoons too. Cartoons? Yes, cartoons. Disney has successfully been using this concept for years, yet very few people realize it.

It's motivating to see a successful, mega giant like Disney successfully implementing this concept. It makes it so clear that repurposing works. Why start from scratch on every new project when reusing, rerpuposing and repackaging existing content can be done quicker, easier and with a lot less effort?

Don't believe us? Take a look at the video below to see how Disney has successfully reused, repurposed and repackaged its cartoon content.

Please click the image below to start the presentation.
(Duration: 3 min, 28 sec)

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Use Spectacular Presentations robotically to "Engage Your Audience. Experience the Message."

Please click the image below to start the presentation.
(Opens in a new window, duration: 8 min, 10 sec)

To learn more about our services please visit Pat and Lorna at www.SpectacularPresenations.com.

To learn about Pat and Lorna's criteria of working with a new client, please visit our New Client Introduction at
www.SpectacularPresenations.com/newclient.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Enjoy the interview as there is lots of great content. As Tara describes it, "Licensing" is a way of generating income from your art. Instead of selling originals or selling your designs outright, many artists will grant the right (license) to use their art on a specific product, for a set time period in exchange for a percentage of sales. This percentage is called a royalty. By licensing your art, you have the potential to earn income on the same art piece or collection several times.

For more details on art licensing, we invite you to enjoy our interview with Tara Reed in the presentation below. Please click the image below to start that presentation.

(Opens in a new window, duration: 44 min, 27 sec)

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Let's take a look at a few of them…

1.  Video:

There are more than one way to use video on a blog, and more than one type or style of video. There is the standard Talking Head variety… just film yourself talking about a subject of choice and post it in your blog. Pretty simple.

Then there's the next step up… a "YouTube" type of video. One with a little more in it than just you. This may get the visitors to your blog to stay a while longer than they normally would have.

There is also another format that looks like video, that really engages your visitor and allows them to abs0rb the information from your post in a user-controlled, searchable presentation. This is what we call a Spectacular Presentation. For an example of what this looks like, please visit… Question 12-What is creative imitation?

2.  Pictures:

OK… we've talked about video… the "moving pictures", the presentations that have "action". But still pictures are still an awesome addition to a blog post. A picture is worth a thousand words, and they stay in your readers' minds longer and have more impact than just words.

3.  Audio:

There are programs that allow you to record audio and then place it in your blog. This is another good way to get the visitors to your blog to hang out a bit longer. Instead of having to take the time to read text, they can listen to it. Again, involving them in a different way.

Basically, the main point here is this… mix it up! Have fun! Use other formats of information and content delivery in your blog. There's a great chance your visitors will spend more time there and make return visits more often.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

]]> http://PatAndLorna.com/your-blog-not-just-a-place-to-write/feed/ 0 http://PatAndLorna.com/insiders-view-to-whats-actually-in-podcast-secrets-2-0/ http://PatAndLorna.com/insiders-view-to-whats-actually-in-podcast-secrets-2-0/#comments Tue, 14 Apr 2009 16:07:42 +0000 Pat & Lorna Shanks http://www.patandlorna.com/?p=946 We totally recommend that you invest in Paul and Alex's Podcast Secrets course. With the knowledge imparted by Paul and Alex and the wealth of information shared by all the amazing faculty members, you'll be well on your way to Podcasting Success!

More on Insider's View To What's Actually In Podcast Secrets 2.0

We totally recommend that you invest in Paul and Alex's Podcast Secrets course. With the knowledge imparted by Paul and Alex and the wealth of information shared by all the amazing faculty members, you'll be well on your way to Podcasting Success!

Don't believe us? Then let us take you inside and show you what's actually in Podcast Secrets 2.0. It's like "The Insider's Training Course" to the course.

Please click the image below to start that presentation.
(Opens in a new window, duration: 20 min, 3 sec)

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

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How would you like to "Recession-Proof" your business with the monetization power of Podcasting… even if you're starting an online business from scratch?

Podcast Secrets, taught by Paul Colligan and Alex Mandossian will give you the tools you need to do just that. Trust us, anything you can learn from Paul and Alex is well worth your time and investment. They are information marketing masters… knowledgeable, insightful and focused on helping you achieve success.

So what will you discover in the Podcast Secrets course?

Take a look…

• Strategy Casting – How to Aim Towards Monetization
• Ease Casting – How to Podcast Simply and Easily
• Growth Casting – How to Grow Your Hungry Audience
• Stat Casting – How to Track the Numbers that Matter
• Off Casting – How to Get Your Audience to Act
• Funnel Casting – How to Profit Directly from Your Audience

And…

If you look at their Podcast Secrets Faculty Page, you’ll notice 12 of the top experts in Internet Marketing, Media Production and Social Media.

You’ll notice we’re following all the faculty on the Podcast Secrets’ Twitter Account. We recommend you do the same.

• Leesa Barnes – How to Use a Podcast to Fill & Make Money From Any Event
• Denis De Bernardy – Semiologic Secrets
• Jamie Davis – Lecture 2.0: giving students 24 hour access to the classroom through recorded media and podcasting
• Michael Geoghegan – From Podcast To Book Contract In 6 Months Or Less
• Jeff Herring – Article Marketing Your Way To A New Audience
• Christina Hills – Blogging Basics From The Beginning
• Dave Jackson – Working With A Podcast Consultant
• Mike Koenigs – Secrets To Web Video
• Raymond Chip Lambert – Linked-Into A New Audience
• Julie Perry – YouTube Secrets For Podcasters
• Dan Safkow – Vendor and Reseller Outsourcing Secrets
• Pat and Lorna Shanks – Making Your Audio Podcast Very Visual
• Mari Smith – Relationship Marketing Secrets
• Mike Stewart – Building The Best Studio For Your Buck
• Jason Van Orden – Promoting Your Podcast
• “Mr. X” – The Next Generation Of Paid Podcasting

We totally recommend that you invest in Paul and Alex's Podcast Secrets course. With the knowledge imparted by Paul and Alex and the wealth of information shared by all the amazing faculty members, you'll be well on your way to Podcasting Success!

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Hear what others are saying:

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Here's your private access link, click it now:
www.ToPodcastSecrets.com

Your VIP Discount Code is: "PC916"
(Save $79 from the normal $99 tuition)

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About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

On April 9th, please join our colleagues Alex Mandossian and Paul Colligan when they reveal their closely-guarded "Podcast Monetization Roadmap" that they have been testing for the past 3 years.

If you're pressed for time, see below for your private registration link and VIP Code…

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Here's your private access link, click it now:
www.ToPodcastSecrets.com

Your VIP Discount Code is: "PC916"
(Save $79 from the normal $99 tuition)

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Information marketers, authors and publishers:

Because you're reading on, let us get more specific about WHO should attend this call.

If you're an information marketer, author or publisher and you’re frustrated about producing content or events that only a few people consume, then this training is for you.

Paul Colligan and Alex Mandossian have taken the Podcast concept to stratospheric new heights because their new and improved system for Podcast Monetization lets you connect directly with your students, clients and customers with nothing more than a telephone in your hand!

This means you can promote your business not just in a few cities, but world-wide…
… and all at once!!

What you'll learn in just 2 hours:

The "Podcast Monetization Roadmap" is a revolutionary concept for selling more content and information products through the power of a Podcast and the multi-million dollar buzz that the little iPod device has received.

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Here's your private access link, click it now:
www.ToPodcastSecrets.com

Your VIP Discount Code is: "PC916"
(Save $79 from the normal $99 tuition)

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In just two hours, Alex and Paul promise to teach you:

* 8 reasons why Podcasting brings them, and can bring you, a critical business (and profit) advantage.

* 7 secrets to producing profitable Podcasting content in the fastest possible time.

* 9 marketing channels for the Podcasters … and how to leverage each one.

* The 6-Step Podcast Monetization Roadmap

* How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action.

* At least 5 things, you can implement today that will integrate your Podcast content into your business structure … and how to see results almost instantly.

* 7 steps to getting your Podcast audience to take the very actions you want them to take.

What If You Can't Attend?

We encourage you to register with your VIP Code, even if you can't attend this tele-training because you'll get access to the recordings by the following day. That means you can listen to the call over-and-over again so you don't miss a morsel of content!

They'll even make it available via Podcast so you can get first hand-experience at the process.

Click the private registration link now and remember to type-in your VIP Discount Code so you'll save $79 on your tuition cost.

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About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

On the Saturday night following the TSS Reunion we were graciously invited to dinner by Jeff Herring along with Maritza Parra and Mike and Susan Stewart. The dinner was superb… we had good food, good wine and fabulous company.

The next morning at breakfast they extended the invitation to join them on their trip to the Napa Valley and Indian Springs at Calistoga. We couldn't say no… it sounded like so much fun. So we rented a car and were on our way.

The next two days were packed with speed wine tasting (so many wineries, so little time), fabulous meals, a mud bath (oh so spectacular), a campfire, and most of all the absolutely fantastic friendships we formed with Jeff, Maritza, Mike and Susan.

The best wine tasting experience (I'm sure we'd all agree) was the one where we all joined in on a sing-along lead by Mike Stewart on guitar. Simple and spontaneous… and so much fun.

Our last day together was spent visiting Alex Mandossian at his home, a wonderful experience that we are so grateful for, and having our last fantastic supper together down on Fisherman's Wharf.

This whole adventure proved to us that worrying about plans or all the other obstacles we could have imagined, didn't mean a thing. Going with what felt right and "seizing the moment" turned into an adventure of a lifetime and most importantly, friendships of a lifetime.

We are going to carry this on into the rest of our lives and into our business. Go with the flow, go with what feels right… yes add plans into the mix… and create something spectacular!

In the infamous words of Mike Stewart… "This don't suck!"

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Please click the image below to start that presentation.
(Opens in a new window, duration: 3 min, 57 sec)

Spectacular Presentations

I could go on and on about what spectacular presentations are. It’s a concept that I (Alex Mandossian ) named, but it’s a concept that was created, invented, improved and innovated by Pat and Lorna Shanks.

Simply put if you go to SpectacularPresentations.com, you can get that done for you or you can do it for yourself. I recommend you get it done for you by Pat and Lorna Shanks. They utilize a system called Articulate, which is a Flash presentation technology. It’s very complicated to use in my view so I prefer to have it done for me.

They will be teaching a course on how to do it, but I much prefer to pay them to do it for me, it puts video to your voice.

How can you benefit? If you have a published speech and you’ve recorded it you can have a video presentation where you have handouts or video representations of what you're saying on audio. It’s not just a talking head, it’s video showing study guides, pictures and what you're speaking about.

Even if you have a public speech you can take the audio and turn it into a spectacular presentation online. There are a lot of cool features to it and it has a lot of references. With one click you can get a glossary, one click you can go anywhere on the web.

It’s a very powerful modality. It’s innovative, it is inventive and that’s why it will take time to take a firm hold in the marketplace.

Go there and learn more about it. I use it for teleseminars. When I have a teleseminar and I have a study guide then this right now could be a spectacular presentation. Now if you don’t see something, you're taking notes, what if you saw the spectacular presentation of this?

When I was talking earlier about Aesop’s Fables with the wolf in sheep’s clothing, what if there was a spectacular presentation? What if there were words popping up like I was saying, like all the world-class questions? What don’t I see? What if that came up?

That’s a spectacular presentation, so go to SpectacularPresentations.com and you’ll get a taste of it.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

Ask Alex at TSS Reunion 2009

That equation says it all… except it doesn't capture the "essence or soul" of Alex Mandossian's TSS Reunion

Alex always teaches "Ask your prospects"…

So from the knowledge side, it is a highly educational, motivational and heart-centered event. It has inspired us to focus on our strengths in order to help others and grow our business exponentially.

The reason for this inspliration? Alex Mandossian.

Alex is one of  the most authentic, heart-centered, caring and brilliantly innovative people we know. He’s  a true professional in everything he does and always attracts an amazing group of students, colleagues and friends.

We have known Alex for a few years and were very honored to be invited onto Alex’s TSS Faculty as his Screen Capture Video Specialists.

If you’d love to dramatically increase your income teaching what you love without leaving the comfort of your home office, then leading packed teleseminars is the way to go. Check out Alex’s Teleseminar Secrets course, it’s the best training ever on delivering teleseminars and the secrets behind them!

Now, what about the networking at the TSS Reunion? Well,  imagine meeting and connecting with a large number of dynamic entrepreneurs and thought leaders committed to taking their businesses to the next level. Wow! We were so inspired by networking with so many amazing people.

How amazing are these people? Take a look below… these are people we met at the TSS Reunion and are the people who can really help to grow your business. You owe it to yourself to check them out and follow them on Twitter. We do…

	Twitter Profile	Website
	Alex Mandossian	Alex Mandossian.com
	Pat and Lorna Shanks	The Coolest Couple.com
	Jeff Herring	JeffHerring.com
	Maritza Parra	MaritzaParra.com
	Mike Stewart	From the Desk of Mike Stewart.com
	Stu McLaren	My Idea Guy.com
	Mari Smith	Why Facebook.com
	Tara Reed	Tara Reed Designs.com
	Cathy Perkins	The WordPress Wizard.com
	Raymond Aaron	Double Your Income Challenge.com
	Dolan Gadoury	Strategic Alliance Director for Alex Mandossian
	Paul Colligan	Paul Colligan.com
	Larry Benet	Larry Benet.com
	Ash Silva	Ash Silva.com
	Dan Safkow	My Seminar Player.com
	Marty Fahncke	Marty Fahncke.com
	Noah St John	Success Clinic.com
	Rory Cohen	Take 10 Now.com
	Laura Fenamore	Body Image Mastery.com
	Carolyn Ellis	Thrive After Divorce.com
	Christina Hills	Website Creation Workshop.com
	Bart Baggett	Bart Baggett.com
	Marian Sparks	Spark Action Now.com
	Andrew Poletto	The eCourse Guru.info
	Felicia Slattery	Communication Transformation.com
	Rory Stern	ADHD Family Online.com
	Kim Deep	Kidz Make Cents.com
	Jacqueline Green	Great Parenting Practices.com
	Bret Ridgway	Speaker Fulfillment Services.com
	Terry Allison	Your TeleSeminar Manager.com
	Jay Aaron	Jay Aaron.com
	Karen Brody	Sexcess Mastery.com
	Michele Pariza Wacek	Michele PW.com
	Brenda Bailey	Unlimited Possibilities 101.com
	Louis Di Bianco	Louis Di Bianco.com
	Alan Stransman	My Business Nightmare.com
	Kelly Rudolph	Personal Safety Trainer.com
	Larry Michel	Match Matrix.com
	Susanne Paynovich	Water Gym.com
	Becki Maxson	Words Into Profits.com
	Linda Hancock	Linda Hancock Speaks.com
	Rob Walter	Digital Impress.ca
	Nina Price	Nina Price.com
	Kevin Patrick	AMP Intermedia.com
	Sloan Showalter	Sloan Arts.com
	Barbara Rozgonyi	Wired PR Works.com
	Martha Rather	Martha Rather.com
	David Mathison	Be The Media.com
	Ben Morris	Free Cluster Analysis.com
	Art Giser	Energetic NLP.com
	Sean Patrick Simpson	The Mindset Apprentice.com
	Morgana Rae	Abundance And Prosperity.com
	Sherri Nickols	Unleash Yourself.com
	Dennis Rosenberg	My Adwords Manager.com
	Sergiu Simmel	Our Learning Company.com
	Patty Contenta	Sensuality Secrets.com
	Miguel de Jesus	Ask Coach Miguel.com
	Julie VanDeWyngaerde	Self Centered Moms.com
	Tom Terwilliger	Tom Terwilliger.com
	Donna Blevins
	Carol Dysart	Carol Dysart.com
	Diane Eble	Your Book Publishing Coach.com
	Melissa Galt	Today By Design.com
	Garrett Pierson	Garrett Pierson.com
	Michael Angelo Caruso	Edison House.com
	Jonathan Khorsandi	Podference.com
	Ann DeVere	Access To Experts.tv
	Karrie Ross	Be It Now.com
	Amelia Brazell	Amelia Brazell.com
	Eric Lingenfelter	Site Builder Corp.com
	Gail Doby	Design Success U.com
	Erin Weir	Design Success U.com
	John Allen Mollenhauer	Performance Lifestyle.com
	Jennifer Mackin	Voice Text.com
	Robert Goodman	Virtual-Exec.com
	Teresa Dietze	Being Total.com

If we missed anybody that was at the TSS reunion, please let us know.

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.

And a very special Thank You goes out to our good friend Tara Reed for doing the artwork (The Man, The Boy and The Donkey). You can tell she likes balloons. You can visit Tara at her site Tara Reed Designs. (Just kidding about the balloons Tara)

Enjoy this donkey story. Happy Birthday Alex.

– Pat & Lorna Shanks and  Tara Reed (and the Donkey)

Please click the image below to start that presentation.
(Opens in a new window, duration: 3 min, 24 sec)

About the Authors

If you're new here, you may want to subscribe to our RSS feed.

Pat and Lorna Shanks are "SPECTACULARIZERS" of great audio content. They teach entrepreneurs, independent professionals and small business owners how to attract more clients and make more money using Spectacular Presentations and Robotic Internet Marketing. For more "Spectacularizer Tips", go to www.PatAndLorna.com or follow us on Twitter.