Paul Castain's Sales Playbook

The Day I “Picked” The Lesson!

Paul Castain — Thu, 22 Jul 2010 03:56:56 +0000

I sat there, guitar in hand, with a rather smug look on my face. I was eager to tell the “Master” that I had in fact figured it all out. Imagine that, Uncle Paul 20 years young and the keeper of the shortcut to end all shortcuts! I told my teacher that the secret to [...]

Getting & Giving “The Online Bird”!

Paul Castain — Wed, 21 Jul 2010 02:02:56 +0000

I started following someone’s blog recently and about a week or so ago they decided to write about this other blogger and publicly voice their opinion about something the blogger wrote. They were a tad sarcastic and I found it to be pushing the limits of good taste but to each their own. Right? A few [...]

The 5 Obstacles To Your Success!

Paul Castain — Mon, 19 Jul 2010 17:28:55 +0000

Each and every day, things enter our world that can seriously impact our course. Some of them, we never see coming! In this week’s Sales Playbook Podcast we explore 5 Obstacles To Your Success and several tips to accelerate your performance! You can access the podcast by scrolling down to the handy dandy podcast player. Wishing you an [...]

For Those About To Rock . . . Show Up First!

Paul Castain — Fri, 16 Jul 2010 03:38:11 +0000

Several months back I was watching the George Lopez show and low and freakin behold, he had “Slash” jamming away with his band. A week or so later Slash shows up in some smoky hole in the wall night club and jams with a couple of local dudes, does a radio interview or three and [...]

“Thank You” The New Brand Builder!

Paul Castain — Thu, 15 Jul 2010 02:19:48 +0000

I had this client that we will call “Sally” because that was her name. And Sally used to call me and thank me for the thank you cards I would send her. Crazy, I know, but this is going somewhere. One day, Sally called me to thank me and said the following “You really must have [...]

Free E-Book For Killer Sales Meetings

Paul Castain — Tue, 13 Jul 2010 14:05:00 +0000

Let’s face it, most sales meetings could use a little improvement! Actually, that isn’t true. I need to tell you how I really feel. To that end, I meant to say that most sales meetings suck! Many of them have way too much administrative minutia, are easily hijacked by someone going off on a tangent Part [...]

Sales Meetings That Rock!

Paul Castain — Mon, 12 Jul 2010 07:29:18 +0000

A timely topic ladies and gentlemen because most sales meetings DO NOT ROCK (and I’m being very kind) Now you might be reading this thinking “Cool, this one is for the Sales Managers” . . . Nope! Its for everyone. You’ll soon learn that there are things you might be doing to contribute to [...]

Leave It At The Office Dude!

Paul Castain — Sat, 10 Jul 2010 16:08:34 +0000

Perhaps one of the coolest things I admired about my Dad, was his appreciation and respect for life. I don’t recall ever hearing him talk about “someday” or “when I retire we’re going to to . . .”, he lived in the moment, the now, THE PRESENT. Good thing too because there wasn’t much time for [...]

The Day I Puked On The Sales Parade

Paul Castain — Fri, 09 Jul 2010 01:11:47 +0000

I’m sure Mr. Murphy would agree that its foolish to mentally spend your commission on a deal that hasn’t concluded, but sometimes we just leave our brain back at the office. Sure enough I lost a deal that would have represented a major jolt to my struggling finances at the time. To say I was pissed [...]

Jumpstarting The Performance Culture!

Paul Castain — Thu, 08 Jul 2010 04:32:04 +0000

Sometimes the best lessons are the ones that simply represent a profound articulation of something we already knew inside. The “Aha” was not in the newness of the lesson, it was in the “ownership” of the lesson. I had a discussion with someone a few years back who pointed out one of these painfully obvious lessons. [...]