Paul Castain's Sales Playbook

How To Master A Joint Sales Call!

Paul Castain — Wed, 08 Sep 2010 01:39:39 +0000

Did you ever see those clichéd scenes in the movies where they show a flashback and the dude having the flashback is doing this elongated “NO” as the whole freakin world goes to crap around them? That’s how I felt when my Sales Manager would go on joint sales calls with me! Between the constant judging and [...]

This Costs You Nothing To Do!

Paul Castain — Tue, 07 Sep 2010 18:36:44 +0000

C. S. Lewis and J.R.R. Tolkien would often give each other pep talks during their biggest writing challenges. There are many who believe that if it wasn’t for that encouragement the world might not have The Chronicles Of Narnia or The Lord Of The Rings. So apparently, world class authors need encouragement? Amongst the personal belongs that [...]

The Cold Calling “Two Step”

Paul Castain — Tue, 07 Sep 2010 00:43:16 +0000

As the Vice President Of Jedi Mastery (aka “The Sales Training Dude”) for a sales force of 650, I get lots of cold calls! I’ve been noticing a bit of a trend lately. I even stepped back, counted to 10 and asked other execs their spin before showing up with my soapbox to complain. There’s this maneuver [...]

When Life Hits You Between The Eyes!

Paul Castain — Sat, 04 Sep 2010 22:10:46 +0000

I was completely blown away by this video and after a really freakin good cry found myself with a needed dose of perspective. I hope this video touches your heart as it did mine. Blessings! A humbled and appreciative, Paul Castain

The Best Quiz Ever!

Paul Castain — Fri, 03 Sep 2010 01:57:50 +0000

This is a guest post from my friend Mark McCarthy Let’s assume you want to be better. What should you specifically aspire to do? It’s easy to know. You do not have to look far. It’s just beneath the surface. Take this 6 question quiz. Write down your answers. The answers are going to be the ingredients for [...]

The “Twofer” Strategy!

Paul Castain — Thu, 02 Sep 2010 01:37:58 +0000

I think an early gust of weekend is blowing through the sales playbook blog because I have this sudden urge to share a mighty cool technique I call “Twofers”. All you need is 2 minutes and a need for greater work/life balance! Scroll down and have a listen dude! Stay thirsty my friends Powered by Podbean.com Download this [...]

Twitter For The Aspiring Rock Star!

Paul Castain — Wed, 01 Sep 2010 02:31:03 +0000

Back in December of 2008 I decided to launch Phase II of my “Castain 2.0” campaign by embracing that crazy bird we call “Twitter” For me it was like I showed up and was talking in this huge arena and no one was listening. I’ll spare you a long, drawn out, play by play and tell [...]

How To Transition Your Linkedin Relationships!

Paul Castain — Tue, 31 Aug 2010 01:51:27 +0000

As many of you know, one of my social networking strategies is to transition at least 5 of my “virtual” relationships to “real” time each week. Needless to say, the relationship is worth more, once I move it off the computer screen. I thought it might be helpful if I shared with you how I do [...]

Sales Acceleration Strategies

Paul Castain — Sun, 29 Aug 2010 23:00:12 +0000

I received a lot of positive feedback on the 2 minute sales tip I offered last week inviting you to Try Something Different Several of you asked if I could share additional tips to help accelerate progress and challenge your thinking a bit. That brings us to this week’s podcast which you’ll be happy to know [...]

The 7.5 Deadly Sins Of Prospecting!

Paul Castain — Thu, 26 Aug 2010 05:32:42 +0000

Do you believe in Sales Karma? If you would have asked me that 3 years ago, I would have invited you to lay off the hashish, but today I see it differently. Lately, I’ve been the victim of just some awful attempts from sales people. They are so bad they make those crazy emails you get [...]