P.S.P. FRENCH https://pspfrench.com/blog Fri, 20 Oct 2023 12:26:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.8 https://i0.wp.com/pspfrench.com/blog/wp-content/uploads/2020/06/cropped-brain.jpg?fit=32%2C32&ssl=1 P.S.P. FRENCH https://pspfrench.com/blog 32 32 113221031 Ghost in the VSL https://pspfrench.com/blog/ghost-in-the-vsl/ Fri, 29 Sep 2023 10:28:13 +0000 https://pspfrench.com/blog/?p=3275 Sometimes being a copywriter means taking a swing and missing. Two weeks ago I wrote a sample for someone. It took two long afternoons. To my disappointment, it didn't get me the work I wanted.​ Perhaps it's not in my best interests to admit this, but that's what happened. If you want to read the … Continue reading "Ghost in the VSL"

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]]> 3275 How to Unlock Productivity https://pspfrench.com/blog/how-to-unlock-productivity/ Thu, 06 Jul 2023 13:03:49 +0000 https://pspfrench.com/blog/?p=3139 Last year I wrote a thread on X about the writing rhythms of three of the greats: Tarantino, Hemingway, and Bukowski. These three writers were interesting to me. They didn’t have rigid timetables. But they did have backdoor ways of generating productive work sessions. Instead of following a strict schedule, they dipped in and out … Continue reading "How to Unlock Productivity"

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]]> 3139 Copywriting in the Creator Marketplace https://pspfrench.com/blog/copywriting-creator-marketplace/ Thu, 15 Jun 2023 14:55:00 +0000 https://pspfrench.com/blog/?p=3104 In the creator marketplace, everyone’s a copywriter. Covid mauling the job market and keeping everyone cooped up at home for two years sped this up. People with no history of reading in real life started writing and selling stuff online. Gumroad boomed. Cohorts sprouted. Communities formed. The algorithmic battle for attention blossomed.  Everyone became a … Continue reading "Copywriting in the Creator Marketplace"

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