http://paulgillin.com Social Media and the Open Enterprise Sat, 11 Apr 2009 13:57:24 +0000 http://backend.userland.com/rss092 en 42.283995-71.421615http://creativecommons.org/licenses/by-nd/2.0/ It's okay to admit it.  You're among friends.  You've been on Twitter for a couple of months now and you still can't figure out what the heck all the fuss is about.  It took me a while to "get" Twitter, too, but now I find it an indispensable part of ... http://feedproxy.google.com/~r/PaulGillinsBlog-SocialMediaAndTheOpenEnterprise/~3/7sjk9G44lTc/ http://paulgillin.com/?p=995 With mainstream media rapidly declining in scope, influence is increasingly being exerted from below by individuals using the power of self-publishing to reach out to their peers. In recent influencer engagements, we've learned a few things about how to work with these new media.  An important point to remember is that ... http://feedproxy.google.com/~r/PaulGillinsBlog-SocialMediaAndTheOpenEnterprise/~3/mbwlQt4oasA/ http://paulgillin.com/?p=1002 100 Twitter Tools to Help You Achieve All Your Goals At its essence, Twitter is nothing more than an RSS feed. The tools are what make it so valuable. Online Best Colleges has come up with this great list of 100 Twitter tools that do everything from identify people you haven't ... http://feedproxy.google.com/~r/PaulGillinsBlog-SocialMediaAndTheOpenEnterprise/~3/5Ax02oui5kQ/ http://paulgillin.com/?p=993 I've recently worked with several clients on influencer marketing campaigns. These are proving to be popular new complements to traditional PR programs that approach media relations from a completely different perspective. Influencer relations is gaining popularity as the media landscape shifts and domain experts gain prominence. The media industry is slashing ... http://feedproxy.google.com/~r/PaulGillinsBlog-SocialMediaAndTheOpenEnterprise/~3/MOwUJHoSF_M/ http://paulgillin.com/?p=990 As The Economy Sours, LinkedIn’s Popularity Grows Bad times are good news for LinkedIn. "Total minutes spent on the site doubled in January to 96.8 million, from 47.6 million in December," reports TechCrunch. The reason? People are madly networking with each other while they look for work. Marketing to the Social Web Larry ... http://feedproxy.google.com/~r/PaulGillinsBlog-SocialMediaAndTheOpenEnterprise/~3/DDEmHCXzOU8/ http://paulgillin.com/?p=985 Early this week, candy maker Skittles rocked the media by giving over its entire home page to a list of Twitter postings labeled with the #skittles hash tag. The experiment initially provoked excitement, then doubt and finally alarm as pranksters used the opportunity to post all manner of negative and ... http://feedproxy.google.com/~r/PaulGillinsBlog-SocialMediaAndTheOpenEnterprise/~3/eHqTS1phaGU/ http://paulgillin.com/?p=975 Search engine optimization firm Hubspot came up with the best term I've heard for the new style of marketing that emphasizes conversation, linking and social media awareness: "inbound marketing." The concept is to break from the old style of interruption marketing that is so inefficient that companies consider a 3% response ... http://feedproxy.google.com/~r/PaulGillinsBlog-SocialMediaAndTheOpenEnterprise/~3/mKoY7ond2Jk/ http://paulgillin.com/?p=959 I've probably recommended Mike Moran and Bill Hunt's Search Engine Marketing, Inc. to colleagues and groups a couple of hundred times, so it was a kick to have an opportunity to be interviewed by Mike for his popular Biznology blog. He asked a couple of questions I had honestly never ... http://feedproxy.google.com/~r/PaulGillinsBlog-SocialMediaAndTheOpenEnterprise/~3/aYPslvDG8s4/ http://paulgillin.com/?p=954 From my weekly newsletter. To subscribe, just fill out the short form to the right. Early this month, I spoke to a group of travel media professionals who assembled in the lovely city of Vancouver, BC..  Their industry is going through some big changes: Traditional publishers are cutting back on freelance ... http://feedproxy.google.com/~r/PaulGillinsBlog-SocialMediaAndTheOpenEnterprise/~3/AITBkCQ2Jew/ http://paulgillin.com/?p=950 If you haven't seen it yet, check out this fantastic viral video from Disney Parks & Resorts. Parks VP for Global PR Duncan Wardle told me the promotion paid for itself in about 18 1/2 hours measured by the bookings it generated. Since then, it's been shared by millions. Personalization, wow! ... http://feedproxy.google.com/~r/PaulGillinsBlog-SocialMediaAndTheOpenEnterprise/~3/1P2UeM8UW9U/ http://paulgillin.com/?p=934