Why do you think the paper is so thin on major holidays?  Is it because the reporters aren’t working?  Nope. It’s because people didn’t send in press releases.  The reporters are always starving for stories on major holidays, but people don’t send in their press releases.  So they wind up printing and selling those emaciated papers.

Major holidays – especially Labor Day, Christmas and New Years Day are great opportunities for publicity.  You blew it this Labor Day, but Christmas is coming up.  Don’t blow it again, Scooter!

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at
www.MillionDollarPublicity.com

Don’t waste time with reporters who don’t want you when you are going after publicity.

Every time I send out an issue of my ezine, I get three or four crank emails from people fuming at me.  They tell me why my ezine is terrible.  They spew profanity.  They make nonsensical threats.  They seem to live in constant anger about something.

I could not care less.  I don’t respond to them.  I simply delete them from my subscriber list and go about my day.  There’s no reason whatsoever to fret about a few people in a baseless fury telling me they want to unsubscribe.

You only have a specific amount of time every day.  Why would you want to waste a second of it trying to convince someone who doesn’t want you that they should want you?  There are so many other people out there who haven’t heard of you yet.  When they do hear about you, they’ll welcome you with open arms.

There are tens of thousands of reporters out there.  If a few of them don’t want to cover your story, move on to the next reporter.  That’s why I’m such a big fan of getting your press releases into as many qualified hands as possible.

There may be a rare occasion when you need a specific reporter to cover your story.  But the vast majority of your stories will fit well in a large number of newspapers, magazines, radio and TV shows.

Go with the numbers.  Go with the reporters who want you and your story.  Forget about the ones who don’t want you.

I read lots of business books that talk about how to salvage bad relationships.  Forget about them.  As you become more successful and your name gets around, these people will want you.

Spend your time wisely.  Go where you are wanted and reap the benefits.  Ignore the people who don’t want you.  But don’t be surprised when those people who didn’t want you later change their minds when they see how valuable you and your information are.

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at
www.MillionDollarPublicity.com

This first one has to do with one of the greatest benefits you get for free when you use publicity.  That’s the benefit of becoming an instant celebrity.  Don’t laugh or scoff at that for even one second.  Celebrity status is pure power.  Here’s proof.

Every year at The Fair there’s a gentleman who makes the announcements at The Fair.  He sits behind a microphone in one of the building somewhere on the Fairgrounds.

Every day he says things like:

“Good morning.  It’s Wednesday and welcome to The Fair.  This morning at 10 there’ll be a goat milking demonstration.  At 11 there’ll be the baby pig competition.”

Get the idea?  That’s all he does.

He was asked to go on one of the stages at The Fair and introduce a little act.  Something like a kazoo band or a polka band.  Something like that.

When people realized he was “the announcer” he was mobbed.  People wanted to shake his hand, take a photo with him.  I even saw him autographing Fair programs.

Now once again, all this guy does is, for the 12 days of The Fair, make announcements like “The rooster crowing contest is about to begin in the poultry barn” and he’s a celebrity.

Why?  Because he’s “on the air” even though the only people who could hear him were the people attending The Fair that day.

Made no difference.  He was “on the air” and they weren’t.

That’s power!  Power you only get from publicity.  That’s one of the most exciting benefits of using and getting publicity.  You can’t possibly get that same effect using paid advertising.  Can you imagine anyone going up to a supermarket owner saying: “Hey, you’re the guy who advertises a dozen eggs for 99 cents.  Can I have your autograph?”

Never.  You only get that from publicity.  And you get it for free.

So instead of simply being a chiropractor, a real estate agent, an insurance sales rep, an accountant or whatever, be *the* celebrity chiropractor, real estate agent, insurance sales rep, accountant or the celebrity (fill this in with your business).

You’ll be amazed at what that can do for you!

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at
www.MillionDollarPublicity.com

The Fair could appear to be just one story.  It runs for 12 days and there are lots of events going on.  That’s it.

But there are actually hundreds of stories within that one story about the Fair.

There can be stories about each of the events, stories about how The Fair is set up each year, stories about the various contest winners each day, stories about the vendors, stories about how they take down The Fair at the end, stories about records broken at The Fair and on and on and on.

The people doing publicity for The Fair know this very well and use it to their advantage.  Dozens and dozens of press releases are sent out before, during and after The Fair, each one talking about a different aspect.  As a result, the newspapers, magazines, radio and TV shows are full of Fair stories for at least a month before and after The Fair.

How about your story?  Do you think you have just one story?  Do you think you can only get one press release out of your story?

I don’t.  Regardless of what your story is about, I’ll bet you can get several press releases out on various aspects of your product, service or business.

Even if your church is having a simple bake sale, there are lots of stories within that one story.  Each one deserves a press release and a shot at getting press coverage.

So before you send out one press release, thinking you’ve covered your topic, think about the New York State Fair and how that one big story breaks down into hundreds of smaller stories, each one with a new chance at getting press coverage.

And as you know, the more press releases you can get out, the more chances you have at getting press coverage.  And the more press coverage you get, the more chances you have of getting money flowing into your bank account.

Isn’t that a main purpose of publicity?

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at
www.MillionDollarPublicity.com

People have become safety crazy.  Everything has to be perfectly safe for these people – even though that’s not possible. I took a bus to New York a few days ago.  I went to switch on the light to read.  The light wouldn’t go on.  I then saw a sign that said that the bulbs in the lights in the first two rows had been removed – for SAFETY!!!

People are giving up their rights, their freedom and tremendous opportunities because they want to be safe and secure.

Damn sad if you ask me.

Whenever I write I try to tie in my writing to publicity.  So in every one of my rants there has to be a publicity lesson.  This rant is no different.

There are almost endless opportunities in the insatiable demand many people have for safety and security.  These opportunities are on both sides of the issue – both for and against this obsession.

Do you have a product or service that feeds into this incredible demand for safety and security?  Do you have credible information that shows people that what they’re doing is not safe?  That supplements they are taking are not safe?  That a diet they’re on is not safe?

I’m not talking about making up information just to scarce people.  I’m talking about solid proof, evidence, facts that show people that what they’re doing is not safe.

You don’t have to be selling health products or security products to take advantage of this opportunity.

You can be a massage therapist warning people about the risks of some new yoga program.

You can be an accountant warning people about the risks of understating income or overstating charitable deductions or not claiming cash payments.

You can be a carpenter warning people about using press board instead of solid wood.

You can be an financial advisor warning people that their retirement funds are at risk because of bad decisions they’ve made

You can be a website owner warning about hackers.

You can own a vegetarian restaurant warning people about the risks of eating red meat.

You can be a dentist warning people about amalgam fillings or “invisible” braces.

Get the idea?

I don’t care what product or service you sell, you can hook into people’s demand for safety and security.

You also have enormous publicity opportunities warning people about the obsession with safety and security.

You may be an author who’s written a book or an article about safety obsessions.

You may teach self-defense classes and you can show people that when they’re prepared and trained, they can enjoy life more.

You may own an outdoor adventure business and you can tell people the facts about the very low injury rate in your business and the thrills people can experience.

What put me on the trail of this rant?  Once when I was flying home from Las Vegas we hit some very rough weather.  Not only were we bumping all over the place, at one point the plane dropped a down a fairly good amount very quickly.

I could hear people all around me gasping, moaning and emitting other fear noises.

I realized that I and a number of other people just kept on reading or doing whatever else we were doing.  I’m sure we were all thinking the same thing – we’re not flying the plane and we can’t control the weather.  So what would panic and fear do to help the situation?

Do I want to die?  Hell no.  But if today is my day, I know where I’m going and I know I had a ball on this planet.

So what’s the big worry about dying?  Beats me.

I’ve probably given 30 or 40 publicity ideas in this one rant.

Get busy and put them to use for you.

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at
www.MillionDollarPublicity.com

I told him he was dead wrong.

Successful people are rarely successful because of one idea or one product or one service.  Successful people are successful because they usually all have one trait in common.

Want to know what that trait is?  The thing that makes successful people successful?

Then read the article I wrote at:

http://www.Hartunian.com/focus

There’s no charge to read it, I don’t grab your email address or any other personal information and nothing is sold in the report.

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at
www.MillionDollarPublicity.com

The answer was simple.  She was not making her releases compelling enough for the media people to call for interviews the other 11 months of the year.  My guess was that her releases were very general.  They were probably about general tax issues.

www.7DollarTrial.com

Instead, if she sent out a release with the headline:

“The 6 Things Taxpayers Must Do In January To Get A Bigger Tax Refund”

She would now be giving media people a reason to call in January.  This can be done for every month of the year.

The lesson here – if you have a general topic that is popular only one time of the year, you have to be giving the media people compelling reasons to call for interviews throughout the year.

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at
www.MillionDollarPublicity.com

When I talk about how publicity can help your personal life, one of the examples I give concerns finding a donor for a bone marrow transplant.

You can bet that if I or anyone I care about needed a bone marrow transplant or any other major medical care, I would follow the standard procedures, but I’d also go to the media with my story.

Just this week in my hometown newspaper there was another story about how people were doing exactly what I talk about.  The woman in the story needs a kidney transplant.

www.MillionDollarPublicity.com

She was doing the standard things like putting herself on the donor waiting list, taking her medications, etc.  But she was also taking things in her own hands and going to the media hoping to find a donor.

In the same paper there was a story about the owner of a local construction company donating his time and talent to the local Scout Home.  This is another one of the strategies I strongly recommend people use when they’re looking for publicity.

I’ll go into much more detail about both of these stories and strategies in my hard copy newsletter.  If you are a subscriber, you’ll get all the information.

But even if you’re not a subscriber, consider these two very powerful examples of publicity in action and think about how they can be used in your business or personal lives.

You may not need a kidney transplant or any other medical care, but you or someone you know may need something as important.

You may not own a contracting company, but you may have other products or services you could donate to someone or some group in your community.

Many people are reluctant to donate money, goods or services to worthwhile people or organizations.  I have no idea why that is.

I’m sure you’ve heard that what you give comes back to you many times over.  Be sure to put publicity on that list of things that could come back to you in return for your donation.

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at
www.MillionDollarPublicity.com

www.7DollarTrial.com

I have a few tips that should take care of that.

First, you’re not going to get nervous.  You may get excited, but you won’t get nervous.

Want proof?

I’ll bet you’ve listened to over 1,000 radio talk shows in your life, right?  Have you ever heard a nervous guest on any of those shows?

Nope.  Neither have I.

Is that because they’re professional guests?  No.  They’re just like you and me.  But they’re talking to 100,000 people and they aren’t nervous.  How can that be?

What you might not know about radio interviews is that they’re done from your own home, over the telephone.  You don’t go anywhere.  All you have to do is talk to one person over the phone.  You can do that, can’t you?

Same is true for newspaper interviews.  You do them right over the phone.

If you’re doing an interview with your local newspaper, a reporter may want to do the interview in person.  But for the most part they’re too busy to travel to you or to even have you go to them.  The phone is the fastest, easiest way for them to do the interviews.

Does that ease your concerns about being too nervous to do media interviews?

Good.  Then get started on your publicity campaigns and get your share of the benefits!

More tips next time.

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at

www.MillionDollarPublicity.com

For example, I was listening to the radio and I heard someone talking about people who “suffer from SLI”.  I’ve been in the medical field all my life.  I’ve never heard of SLI.

Well, it turns out that SLI is a term invented by the person being interviewed to help promote his product.

SLI stands for Sexual Longevity Issues.

Now there are lots of common terms for this situation.  These terms have been around since the beginning of time.

But if this person wanted to be interviewed on the topic and he used one of the common terms, he may or may not get coverage.  But he’s a sharp promoter.  He knew that if he came up with a new term, it would draw far more attention from the media.  And he was right.

Whenever I do coaching, consulting, speaking, etc. about publicity, I always recommend that people come up with a benefit- oriented title for themselves.  A title that clearly describes what they do.  A title that makes people want to know more.

For example, if you’re an accountant specializing is helping people with their IRS audits, do you think people would find it fascinating if you simply said you are an accountant?  I doubt it.

Or would people find you much more interesting if you said you were a specialist in stopping IRS audits dead in their tracks?

Would people be more interested in a lawyer, or in a specialist in eliminating nagging debt once and for all?

Get the idea?

As I always insist, though, you must represent yourself accurately and truthfully.

The more interesting you are, the more interested the media will be in you.

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You can get full information about my complete publicity kit, which has helped thousands of people skyrocket their business, promote their products and literally alter their lives, at
www.MillionDollarPublicity.com