Paul Pedersen

Repositioning of Google Sponsored Links

Paul Pedersen — Mon, 31 Aug 2009 17:09:07 +0000

Word on the street is that Google has changed the layout of their search results page in order to increase their revenue per search. The change is a repositioning of their sponsored links—which are purchased through Google AdWords. I’ve provided before and after shots of the layout changes below: Before After Initial reports from notable people, like Alex [...]

Is Google Building the Social Web?

Paul Pedersen — Thu, 30 Jul 2009 20:57:39 +0000

For a long time Google has been criticized for not getting involved in the “social revolution”. Yes they bought Orkut, but when you look at Facebook, Twitter, and all the big players before them, Google has done nothing close to that scale. With Google being such an Internet visionary, we have [...]

Don’t Ignore Google AdWords’ Content Network

Paul Pedersen — Mon, 04 May 2009 18:17:02 +0000

Many of you may have been like I was …Ignoring Google AdWords‘ Content Network because of low click through rates and low conversions. The problem with the content network, I eventually discovered, has nothing to do with the quality of the network and everything to do with the way these campaigns need to be setup. [...]

SEO: Going from Good to Great!

Paul Pedersen — Fri, 10 Apr 2009 15:47:48 +0000

A heated conversation broke out on Sphinn yesterday that centered on whether you need to know HTML to be good at SEO. Frankly, I’m surprised that’s even a question. It’s a kin to asking if you need to understand the human anatomy to be a good doctor. I’m not trying to be mean [...]

Paul Pedersen — Thu, 26 Feb 2009 22:18:49 +0000

Today was a sad day for me. An old friend has died. Tomorrow, February 27th is the last edition of the Rocky Mountain News. Denver, as well as the rest of the nation, will not be the better for it. Working for E W Scripps, the Rocky Mountain News has been a big [...]

I’m a Search Geek!

Paul Pedersen — Wed, 25 Feb 2009 18:18:36 +0000

I just got my letter regarding the SMX Biggest Search Geek Contest. Dear Paul, Thank you for participating in the SMX Biggest Search Geek Contest, sponsored by Marin Software. We are pleased to inform you that out of nearly 1700 entries, you scored in the top 10% – a truly great achievement! You can [...]

Google AdWords Quality Score

Paul Pedersen — Tue, 21 Oct 2008 07:01:01 +0000

While I’ve written about decoding Google AdWords Quality Score and CTR in the past, I wanted to point out that Google released their official position in their post the other day about quality scores and the ad auction. Within the post they talk about CTR being a primary indicator of relevance in determining quality score [...]

SEO Keyword Organization

Paul Pedersen — Fri, 17 Oct 2008 12:06:06 +0000

Foundational to good search engine optimization is the understanding that every search is someone asking a question. Someone who searches for “George Washington’s birthday” is asking, “When was George Washington’s birthday?” Someone who searches for “chicken soup recipes” is asking, “Where can I find chicken soup recipes?” Every search is a question, [...]

The Future of SEO is User Experience

Paul Pedersen — Tue, 14 Oct 2008 16:06:47 +0000

Last week AdAge reported that Google CEO Eric Schmidt, while speaking with a group of magazine executives, referred to the internet as a “cesspool”. What is even more noteworthy, to us a search engine optimizers, is his statement that “We don’t actually want you [as SEOers] to be successful [at gaming [...]

Search Engine Rap Battle (Google, Yahoo, MSN)

Paul Pedersen — Fri, 26 Sep 2008 19:53:55 +0000

OK. I don’t normally make this kind of post but, since I haven’t been posting anything lately, I thought I’d share this little jewel (sent to me by Justin Davy). http://www.searchenginerapbattle.com/