paulconley

Investigative reporting and content marketing

2012-12-06T11:50:00.002-05:00

I have a thing about calendars. I tend to think in terms of anniversaries and cycles, and I'm often conscious of completely inane and useless pieces of time-based trivia about my past. It's not...

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Vanity, predictions and trumpets

2012-11-13T12:43:00.000-05:00

You know those Google vanity alerts that incredibly arrogant, egotistical and self-centered people use to alert them whenever someone mentions them anywhere on the Web? I have one of those. It's...

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That was fast: 25 journalists to watch in content marketing

2012-09-18T07:41:00.000-04:00

A few years ago I received a LinkedIn connection request from an old college friend. It had been nearly 20 years since I'd seen him, and I'd missed him. So I was pleased to accept the request...

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Fame is fleeting; Search is forever

2012-09-10T19:26:00.000-04:00

A year ago this month I made a decision to cut back on this blog. I promised that I'd publish things here from time to time, but I was not going to post with anything like the frequency of earlier...

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Scratching the seven-year itch

2011-12-22T19:26:00.003-05:00

What were you doing seven years ago tonight? Odds are it was more fun than what I was doing -- which was sitting at my desk and launching this blog. I don't have a very clear memory of that...

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An interview with me on the woes of content marketing

2011-12-06T15:05:00.000-05:00

As I said in a post a few weeks ago, I don't intend to blog here at the rate I once did. But as I promised in that not-quite-a-farewell post, "I won't abandon this site, nor will I stop writing...

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Always do what you are afraid to do

2011-09-08T06:21:00.000-04:00

I don't want to be a blogger anymore. And that works out just fine, since I'm clearly not a blogger anymore. Or at least not in the way I was back in the early days of social media. I launched...

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A suggestion for my obituary

2011-05-09T14:57:00.004-04:00

I've spent a considerable amount of time in the past decade or so trying to convince journalists (and their employers) of the value of the agnostic link. -- a link that points to a competitor or...

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Am I big enough for marketing automation?

2011-03-03T09:19:00.001-05:00

My career tends to be riddled with serendipity. I seem to find what I need through good fortune, rather than through any organized effort. Whenever I ask “how did I get here,” the answer is usually...

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Quantifying quality

2011-02-21T14:54:00.006-05:00

I spend a lot of time thinking about content quality and how to measure it. This won't come as a surprise to anyone who's worked with me in the past. Much of my consulting business involves...

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It takes six years to become a doctor of Oral and Maxillofacial Surgery... or to read this blog

2010-12-22T13:31:00.002-05:00

Six years ago today I launched this blog. My initial reaction to reaching this milestone is that I should say something about how quickly the time has slipped away. I feel I should say something...

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The excellence craze

2010-11-16T12:57:00.002-05:00

(Editor's Note: A custom publisher interviewed me last week for its company blog. As it turns out, at least one executive at the company wasn't crazy about my thoughts on the state of publishing. So...

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Coffee's for closers

2010-09-27T21:30:00.000-04:00

(Editor's note: As the world of B2B content marketing grows, ever-increasing numbers of journalists are moving into the field. In addition, a large crop of new grads are coming into the business ......

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The seasons, they go round and round

2010-09-07T18:05:00.001-04:00

Forgive me readers, for I have sinned. It's been more than three months since my last blog post. I didn't actually intend to take the summer off from blogging. But it seems I did. At least part...

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Buying a blog. Validating a concept

2010-05-12T14:36:00.005-04:00

There's news this week about a very interesting little deal in the B2B world.Canon Communications has purchased Pharmalot, the extraordinary little blog that has proven an inspiration to numerous...

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I want my, I want my, I want my B2B TV

2010-05-10T11:04:00.008-04:00

I'm always on the lookout for interesting products and new developments in B2B editorial. And as regular readers of this blog know, I've found the pickings pretty slim of late.But the news today...

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The Semantic Web and free time

2010-04-05T10:45:00.003-04:00

I don't have to be at an airport for nearly 48 hours.I don't have a phone call scheduled for another hour.My daughter is out with her grandmother.Jeez! This is free time! I remember this. It's really...

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Meanwhile, at that other trade show ...

2010-03-19T12:47:00.006-04:00

I spent much of last week chatting with student journalists at the College Media Advisers convention here in New York.And since I was at the CMA conference, I could not be at the South by Southwest...

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Psst. Hey Kid. You want a job?

2010-03-09T12:21:00.002-05:00

Ahh March. You're my favorite month of the year. It's within your few brief weeks that I celebrate my birthday, watch as winter turns to spring, as Lent leads to Easter and as the clocks spring...

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Penton goes under

2010-02-09T14:07:00.005-05:00

Penton is bankrupt. The B2B publishing giant announced today that it is filing Chapter 11. And as near as I can tell, the entire industry responded with a great, big yawn. Because no one who pays any...

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Beware of geeks bearing gifts

2010-01-26T09:16:00.006-05:00

Don't expect the geeks in your office to get much work done tomorrow. Because Wednesday, Jan. 27, will be something akin to Christmas for geeks. For it is on that day that Apple will unveil their...

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Predictions old and new

2010-01-10T16:14:00.004-05:00

(Editor's note: As many of you who follow me on Twitter or Facebook already know, my mother passed away on Dec. 30. Since then I've been overwhelmed by the kindness I've received from friends and...

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Happy Birthday, dear blog. Happy birthday to you

2009-12-22T14:44:00.003-05:00

God how time flies. It was five years ago today that I launched this blog. Much has changed since then -- particularly my career. When I started this blog I was largely unknown to much of the...

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Looking ahead at content marketing

2009-12-17T06:16:00.005-05:00

It's prediction time. Everyone in media is publishing their lists of insights and wild guesses for the upcoming year. I'm no different ... except that I'm running way behind schedule since finishing...

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Rest in Peace, old buddy

2009-11-30T11:45:00.004-05:00

Last night, sitting in an airport and reading the news on my iPhone, I learned that a friend and former boss had died. And I want to take a few moments here today to remember him ... and to share...

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