Paul Wallbank – Communications Professional

Optimising dishonesty

Paul Wallbank — Tue, 14 Oct 2025 01:39:06 +0000

“Show me the incentive, I’ll show you the outcome” is one quote the late Charlie Munger, Warren Buffett’s long standing business partner, will be remembered for. While Charlie was applying this to human behaviour, particularly in business and sales, a recent Stanford University paper reported by industry site Mi3 finds Large Language Models (LLMs) – … Continue reading "Optimising dishonesty"

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In comms, culture wins every time

Paul Wallbank — Mon, 13 Oct 2025 10:39:50 +0000

It’s always tempting to think you can change an organisation’s culture, particularly when it comes to comms. The comms team is particularly prone to believing perceptions can be changed. After all, isn’t messaging our speciality? Sadly, the market’s or community’s perception of an organisation is always a reflection of its culture – if a bank … Continue reading "In comms, culture wins every time"

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The consultants’ not so subtle art of not giving an F

Paul Wallbank — Sun, 12 Oct 2025 10:08:09 +0000

Consulting firm Deloitte is in the doghouse after being exposed for using AI tools to prepare a report for the Australian government. The consulting firm is to begrudgingly give back part of its $440,000 fee after the report was found to contain numerous AI-generated errors including references to non-existent court rulings and fictitious academic papers. … Continue reading "The consultants’ not so subtle art of not giving an F"

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When digital transformation creates a monster

Paul Wallbank — Thu, 09 Oct 2025 21:42:33 +0000

One of the most destructive phrases of the 2010s was ‘Digital Transformation’. Not only was it a meaningless buzzword, it also managed to burn through billions of taxpayers’ and shareholders’ dollars while destroying productive capacity. Frighteningly, it seems business leaders haven’t learned the lessons as they plunge headlong into repeating the same mistakes with AI. … Continue reading "When digital transformation creates a monster"

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Why Chatham House doesn’t rule

Paul Wallbank — Thu, 09 Oct 2025 10:40:24 +0000

“But it’s Chatham House Rules!” complained the PR person upset at the coverage of their client’s event. Declaring something is ‘Chatham House Rules’ seems to be a thing among Australian event organisers, who think it adds a patina of importance and intellectual heft to otherwise boring and inconsequential meetups. In truth, the Chatham House Rule … Continue reading "Why Chatham House doesn’t rule"

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