Pawnee Walia - Professional SEO Consultant

How important are meta keyword tags?

2014-04-02T19:08:00.000+05:30

As with most search engine optimization queries there is no clear-cut answer, so I will just go with it depends. Basically Google does not use meta keyword tags any more at all. So if you are only tensed about how your website ranks on Google then you should not bother using meta keyword tags. They are not important then.

However if you want your website to show up on other search engines like Yahoo! and Bing then my dear meta keywords tags are very important. Yahoo and Bing have a combined ten percent share of search market which might not seem much at first glance but my dear this accounts for 4.6 billion searches each month in the United States alone.

Yahoo has stated in the past that they have stopped indexing meta keyword tag but they offer advice on improving one’s search position including; utilize a keyword meta tag for listing keywords for each page of one’s website. Utilize distinct lists of keywords which relate to each particular page on the website. Do not utilize one broad set of keywords for the whole website. Bing also offers akin suggestions in their head tag optimization blog.

So if you care about your website’s position on Yahoo! or Bing then follow please their advice, but like any search engine optimization technique you will require more than just a good meta keyword tag for getting a good ranking on any search engine.

Cheers to your online success!!

SEO tips and tricks for business blogging

2014-02-12T17:00:00.000+05:30

The social web is undoubtedly a great stage for companies to reach out to more potential clients across the globe. Businesses of all sizes have gotten on the web to ply their trade plus distribute their news across news channels.

Among this the best tool which can work wonders for your company is business blog. In this write-up I will provide you with some tips and tricks which will make your life aboard the business blogging trails better.

Here you go:

Choosing the right topics is very important when it comes to business blogging. It would be normal for your visitors to automatically expect to know about what your firm has to say. This would of course mean blogging about things which are related to your niche and which will offer more knowledge.

A blog can work wonders: Know how

2013-09-26T17:54:00.000+05:30

If you want to make money on the web and want to increase the search engine optimization of your website then undoubtedly you need a blog. Blogs began as very simple online applications to post online diaries. These were used by amateur news reporters, political activists and anyone who required a soapbox. Today things have changed and blogs have become an important part of your online marketing. In this piece of writing I will tell you about the benefits of blogging which will surely convince you to build a blog right away.

The many benefits of blogging

•    You will get enhanced sales of your product or service if you have a blog.

•    Blogs get more traffic from search engines. Good enough reason to have a blog!!

•    News agencies are more likely to cover your business if you have a blog.

Ways plus benefits of link building

2013-03-08T10:00:00.000+05:30

Link Building is the process of crating inbound links to one’s website. This can be done by reciprocal links, being listed in newsletters, e-zines, search engines, directories, etc. Link building is one of the best methods for making your website popular. There are few kinds of linking one of which is reciprocal links.

Reciprocal links is the process where two webmasters agree to display the other's link on their website. After link building when the number of websites which link to a specific website is called as link popularity which helps in the search engine ranking of a website.

Benefits

It helps in getting quality traffic from pertinent websites which in turn enhances sales.
When there will be high quality incoming links the website will be seen as a valuable resource. Now that’s really nice!!
This process even helps the website get indexed by top search engines.
It helps in creating awareness, visibility as well as credibility of one’s website.
Thanks to this process the website gets wider search engine exposure.

I am sure after reading this enlightening article you know the ways plus benefits of link building. So get going!!

Some tips for choosing keywords

2012-11-07T13:30:00.000+05:30

Keyword research is one of the most vital tasks which you will complete for a successful inbound marketing strategy. It will be your first step before you craft your website, content or begin any marketing campaign.

If your keyword research is not detailed plus managed correctly, then there is a big chance that your efforts will fail.

Here are some tips you must remember when performing keyword research:

Find the exact keyword phrase which people are utilizing to search for your product. If you have the website and Google analytics set up already then you can check your analytics for the terms people are utilizing most for finding your website.
Put yourself in the client shoes when you are making your keyword list. Just think about the buyer’s intention when he/she is searching for your product.
Monitor the keywords which your competition is utilizing. First you must analyze your competition’s website to know if it qualifies to compete with your website. It might be out-dated, stagnant or might have a low traffic rank. You must find information about your competitors.

Now that you know all the tips and tricks get a sheet of paper and prepare a list utilizing the above tips. Expend some time in this thought process and write down as many different variations as you can. Always remember that keyword research is an important piece of your marketing strategy. Proper keyword research will surely ensure a successful marketing campaign.

Easy ways to increase YouTube Traffic

2012-04-05T11:00:00.000+05:30

YouTube is ranked as the top video search engine and the third largest search engine on the World Wide Web. Numerous people load their videos on YouTube expecting them to get high viewing. This is particularly true when you want to make money using the video marketing. Just like written content, your YouTube videos also need to be optimized to attract more traffic.

You can increase views on YouTube in a number of ways. In the article below I will be discussing some effective tips to help you get increased views to your YouTube video.

The first and the most important way to attract more traffic is to create an interesting profile. When people like you video they instantly check your profile to know more about you. If your profile is boring they will just move on to next video and thereby you lose all the impact created by the video. Sometimes seeing interesting profiles or channel names, builds curiosity amongst viewers. This might encourage them to view your video. But remember to keep your profile professional as you are using YouTube for business.

Always keep the length of your video in mind. Even though YouTube doesn't impose any limits on the length but usually long videos tend to be boring. People will not watch the whole video and may miss the logo and URL of your website. The best way to go about the length is to keep it between 3 to 5 minutes and direct the viewers to your website for further information.

In order to get YouTube Traffic it is important to post a video which is useful for the viewers. In fact, it would be best to post viral videos. Viral videos are not just informative videos, but they also target the masses. So, if you have a viral for your video, people will promote your video themselves and you in turn get the benefit from it.

To attract more traffic to your video, it is essential to maintain the interest of the viewers. This can be easily done by creating series of videos and posting them on regular basis. This way the viewers will keep coming back to check on new videos and thus you earn audience loyalty.

Another effective way to enhance the YouTube traffic to your website is to leave comments on videos you like. But doing so, you will be able to grab the attention of those viewers with whom it would be difficult to connect.

Timing and planning ahead is also crucial for getting YouTube traffic. As there are times when the traffic is peak and at other times when there are not many viewers. So, in order to post your video in prime time you need to plan. Do keep the length of video and speed on the internet connection in mind while doing so.

Mostly viewers search for your videos through search engine and YouTube. So, your videos should be search-friendly. To achieve this, try to incorporate your major keywords in the title tags and in descriptions. Listing relevant keywords in the title also helps in getting increased YouTube Traffic.

I am certain that YouTube can prove to be a helpful source to generate traffic to your site. This will help you to promote your videos and at the same time face competition in a better way.

SEO mistakes that can deteriorate your web ranking

2011-11-25T12:30:00.000+05:30

SEO or Search Engine Optimization is a vital tool in the hands of internet marketers to increase quality traffic for your online business. Although, it may appear very simple but a small SEO mistakes can prove fatal for your online business.

Below are discussed the top SEO mistakes that can give you low rankings in the search engine results.

Targeting the wrong keywords is one of the biggest SEO mistakes, which sometimes even a SEO expert can commit. At time one may use keywords that describe their website however; the user may not use these keywords while making a search. To make this task easy, you can make of a keyword suggestion tool such as the Website Keyword Suggestion. This may aid you in finding appropriate keyword for your website.

People also tend to use too much flash content and graphics while designing their website. Although, this would make your site attractive but, search engine crawlers only go through ‘text only documents’. So, to be listed by major search engine such as yahoo and Google, you must include good quality content about your product or services.

You must mention the keyword or important search phrases in the < title > tag. This would help to optimize your website. Apart from this, the text used in the < title > tag would also appear when the user makes a search for your page title. In general people include their company name or product in the title. If you want to mention your company number put that in the end of the title. You just need to maintain the balance between leaving the title tag completely empty and stuffing it.

Including the JavaScript for navigation is not an issue while building up your web pages, if you are considering the fact that the search engines do not read JavaScript. Thus, when making use of the JavaScript menus try and create a sitemap or forming the links in a no script tag.

Amongst the various SEO mistakes, this one you must avoid completely to enjoy easy SEO of your website. Don’t opt for many back links and back link spamming. In fact, you should use only high quality back links as they will attract more traffic and generate higher sales.

Another SEO mistake a lot of people commit is to underestimate the value of a good URL. It is essential to include the keywords in the URL, which means the domain itself or file names, this would increase the ranking of your site on the search engines.

A number of SEO experts pay too much attention on the Meta keywords and description. In fact, Meta tags are considered passé as such tags do not ensure higher ranking of your website.

People also tend to ignore maintaining their website on regular basis. Having consistency in your website and optimizing it by keeping an eye on the changes in the ranking is very crucial for the success of your online business.

In the process of links building Mismanaging links is unacceptable in SEO campaign. So, always make sure that the keywords are spread uniformly across your website.

Another mistake most of the online businesses make, is to expect immediate results from an SEO campaign. It should be remembered that SEO is a continuous process and to get the required impact on the ranking of the website it will take time.

I am sure you will certainly avoid the above mentioned SEO mistakes while creating your website so that you achieve high ranking with the search engines.

Tips to Optimize your website for Mobile Users

2011-11-24T16:34:00.001+05:30

In the 21st century, where everything is tech-savvy, you can directly connect to the World Wide Web through your mobile. With Smartphone, tablets outshining the number of computers, most of the users are making use of mobile devices for surfing the net and other online transaction. Keeping track of this thing, more and more businesses are developing a mobile-friendly online approach. But, to face cut throat competition and have an edge over your competitors it is vital to optimize your mobile site. Moreover, by Website Optimization you can easily reach your potential customer. Numerous studies conducted have also found out that if you have a mobile website there are 51% more chances of website visitors doing business with you.

I suggest the following points that you must bear in mind for Search Engine Optimization of your Website for Mobile Search.

Mobile phones are not equipped for typing long search queries. Most of the queries are restricted to one or two keywords. So, it is important to have shorter keywords or just keywords to attract more mobile traffic.

In general mobile searches are carried out for local products or services. Thus, the SEO for mobile search should be in such a way that it is able to reach out to the local customers. Most of the times, you will see mobile users make use of such searches to find out about local eating joints, local shopping places and so on.

Just like a regular website, a mobile site also needs promotion in order to get high ranking. Thus, you need to submit your site to prominent mobile search engines, directories and mobile portals. Moreover, a mobile user doesn't always make use of Google, but goes directly to the site he or she is aware of.

In mobile searches people don't have the time to go through long pages. Your mobile website must be created in such a way that it has shorter text length. However, this does not imply that you should leave out any significant keyword. Just keep in mind that you need a balance of the number of keyword used, neither they should be stuffed nor completely excluded.

Mobile search categories mainly include news headlines, weather forecast, share market, sports results amongst others. So, if you plan to make a site on any of these topics or you already have sites on these then, it is important to optimize your website to be mobile friendly. Otherwise, you might lose out of valuable local business. The other possibility is to have two versions of your online business one for the desktop users and the other for the mobile users.

Do remember to include Meta.txt in your mobile website. In case your entire site is not accessible still your site will be listed in the search results.

Finally, it is equally important to preview your website to know how it would actually appear on the mobile devices. However, this does not mean that you need to go through each and every mobile device. You can check your site on the most well-known ones. Any distorted appearance on the mobile will discourage the user to have a look even on the desktop site.

With all this information, I would like to say that although mobile search is relatively a new concept but with the increasing number of mobile searches, the days are not far away when such search will be at par with the desktop searches.

Use Social Bookmarking sites to increase your web traffic

2011-11-24T16:04:00.001+05:30

Web Traffic is something online bloggers or web site owners looks forward to. In short, more and more people visit the website, the hiring ranking it would receive on the search engines like Yahoo, Google etc. One strategy that many internet marketers makes use of is to include the Social Bookmarking sites.

Through the Social Bookmarking sites you can share your favorite links with various people all around the world. So, now I will discuss some effective ways, which can be easily followed to get traffic from social booking site.

The first and foremost way to use social bookmarking site to drive traffic is to make the first paragraph attractive. Well framed headline and good description can help you to a great extent to get the attention of the visitors. The first paragraph will give the readers an idea of what the site is all about and thus if it is poorly written the visitors will get a wrong notion about the site.

Content is something that should always be original and related to the site. Bookmarking sites also give high importance to good quality content. So, make it a point that you don’t use junk content on your site. It should blend well with the site and also be informative.

You should make sure that the articles you post on the social bookmarking sites must also have attractive headlines. This is because the headlines are the first thing that the readers notice in the content.

When making a submission to bookmarking sites take extra care to select the right category, which is in close relevance to your site. This helps you to reach out to your target audience easily. Apart from this, don’t over do by submitting your site in additional categories in the hope of attracting more traffic.

Not just submitting content but timely submission is also equally important. This affects the type of exposure your website will receive. Moreover, for most of the social networking sites there is only 24 hours in hand to get to the front page. So, if you post content when the users are not available you will waste valuable time. Usually submitting on weekdays is better to attract more traffic.

You just don’t need a profile on the social bookmarking site but you require to build up your profile. As interesting profiles have more chances of being noticed by others.So, it is important to be actively involved in the site you have joined. You should comment on the submissions you like, join other communities, bookmark pages. A regular user who posts interesting content is bound to get more notice than non active members of social bookmarking sites.

Most of the users of social bookmarking sites are from English-speaking countries. So it would be recommended to submit your content in English only. If you need the story to be in other languages always remember to include an English translation.

Always cross check your facts before posting them. Users will not be excited to get wrong facts and might leave negative comments or voting.

People prefer those sites that have RSS feeds and newsletter subscription. As this will encourage the users to visit your site again and again. Also, place these in such a way that they get maximum visibility.

So, just make use of the information given above and I am positive that it will make a big difference to your profile and you will enjoy more visitors.

Easy ways to optimize your local business

2011-11-24T15:56:00.001+05:30

Search Engine Optimization services have been used since decades to enhance online businesses. However, it does not make sense to get global presence if you have not made a mark for your local business in your city.

In today’s competitive market, people running online business prefers to hire SEO Companies that can help them target local as well global visitors. So, let us discuss the reasons to optimize and get the most out of local search.

First of all, targeting local customers help to build brand awareness about your products andservices for this you should ensure that you make use of local keywords to optimize your website. For example if you are located in New York and your business is to provide cab services then your key phrase must be “cab services New York”.

Moreover, by winning the trust of your local customers you will be able to capture the attention of the customers in other parts of the world easily giving you an edge over other online businesses.

Another and probably the most important reason to use SEO for local searches is that because such a area oriented search is not just affordable but it also results in increased ROI.

In order to optimize your website for local business, you must include on page and off page optimization along with some additions. With the following tips you will effortlessly get web presence in local results.

The most vital step is to include your city name to the Meta tags. You should add city name to the keywords, in the title, keyword tag and description tag of the webpage.

Make use of Google Local Business Center to promote your local business. Google allows you to submit your website description in its local business center free of cost. Thus, every time a visitor is searching for the product and services you are offering, a snapshot of your business along with a map will be shown.

One of the most important aspects of Search Engine Optimization is to create High Quality Backlinks. It is a measure of the website’s popularity. This can be easily done by submitting your web portal to internet yellow pages, PR search directories, Google webmasters tool and local search engines.

Another thing you should keep a note of is that you should select an appropriate service provider. Say for instance your business is in the United States and your domain is hosted by a service provider who is in Australia, then in all probability your website will achieve top ranking only in Australia. This is for the fact that the search engine will deduce your website to be an Australian website and make it difficult to attract traffic in your local area, which is the United States.

Today, social networking sites such as Twitter, Facebook etc are able to attract more traffic to websites than search engines. You can, thus, endorse your online business for free and precisely to those interested in availing your products and services. Moreover, the local groups on these sites can be catalyst for endorsing your business.

So, optimize your website for local search today and enjoy increased lead generation, sales and profits.

Breaking the SEO myths - Find SEO Tips

2011-11-17T17:39:00.001+05:30

We all know that the SEO campaign is utilized to promote your online business; however, there are a lot of things that we read about SEO which are just a misconception. Below are discussed some search engine optimization myths that you must know about to attain desired search marketing results.

To begin with, it is a general belief that stuffing your website with keywords will ensure a higher ranking on search engines. Sometimes people even make use keywords that don’t even make sense, which makes the content appear unprofessional. But, in reality there is no set number of keywords that must be used to make your website number one. People also believe that use of header tags on your site is another way to achieve high ranking in search engine. But this is also an SEO myth.

Another, SEO myth is that the content on your site should be of at least of 250 words. This is because with such a word length you can have 3-5 keywords on your page. Rather than the word limit, it is the quality of content that matters. So, feel free to use any length of content for your website but just remember, it is the potential customers that you have to impress not the search engines.

If you think that filling out forms and submitting to search engines will be of help, you are mistaken. The manual submission of your Site to the Search Engines does not help to increase the rating of your site. In fact, the sites are ranked using the process of web crawling. You should just concentrate on the quality of the site and the content and keyword usage.

With all this information you can easily distinguish between which SEO myths are facts and which are not true. This will surely help you to create a search engine friendly website.

Save your online business from SEO frauds - Tips and Tricks

2011-11-17T17:34:00.001+05:30

Today, to promote your online business you need to hire SEO services. Where a good SEO company can give your business the right exposure, SEO Fraud and Scams can ruin it. However, by keeping the following SEO Fraud tips in mind you can easily figure out whether the SEO company you are planning to appoint is genuine or not.

A Fraud SEO company will generally make use of unethical SEO practices such as - keyword stuffing, link spamming, cloaking or sneaky redirects and Doorway pages etc. Also, such SEO company will put your links on those websites that are not related to your website. Link spamming is not allowed by any search engine and thus your website gets low ranking on search engines. Moreover, by resorting to such techniques your website can be penalized or in worst case scenario you can be debarred by the search engines.

Another way to identify SEO Fraud and Scams is that it will use poor keywords to optimize your website. They lack the professional capability to figure the right keywords and as result your website does not climb the ladder of search engine ranking.

You can not do the SEO of your website within a short period of time as it is a continuous process. In fact, search engines like Google keep a tab on your website’s history. They only rank websites that are up to date. One of the classic signs of a SEO fraud is that they charge a onetime fee to update and increase your website’s ranking.

Even if a SEO company promises to get to higher traffic it does not mean that your sales will also increase. So, it is important to check out a SEO’s portfolio before appointing them. Also, a SEO company should take in to consideration each and every SEO detail to target potential customers. If you miss out on a single detail you can get zero ranking.

Most of the times, you can identify a Search Engine Optimization Scams when the company guarantee top rankings. No matter, how good a SEO company is, it can not assure you higher search engine ranking.
A fraud SEO company will also claim to increase the traffic to your website by getting it listed in various search engines. But in reality you don’t require many search engine listing. You just need to be listed in those search engines that are liked by your target audience. This is what most of the fraud SEO companies lack in. A fraud SEO company does not give you timely and appropriate reports of the traffic received by your page.

So, before you decide to hire a SEO company read the fine print and pick up a firm that makes realistic claims. It should give you increased traffic by making use of the latest and ethical techniques of search engine optimization. A company that offers you assurance of top ranking is certainly indulging in Search Engine Optimization Scams.

Some social media marketing tips and tricks!

2011-11-09T16:30:00.000+05:30

When used in the right way, social media can work wonders for your business.

In this write-up I will provide you with some synergistic social media marketing tips and tricks to market your content as well as ideas plus help them to spread to a global audience.

I am sure these incredible tips and tricks will benefit you and your business greatly.

Here you go!!

You must produce inspiring, enlightening and awesome content which is so compelling that people would like to share it. All media is about good content and my dear this holds true for social media as well.
You must write regularly and consistently. Only then people will come and visit regularly.
Update your facebook page with your posts right after publishing.
Provide content plus links on your facebook page which will make them want to share plus like your updates
Get twitter followers, my dear quantity is vital.
Engage plus develop your twitter followers within your nice by utilizing tweepi.
Interview influential people who belong to your topic category on video plus post them to YouTube
You must include your website link in your profile.
You should turn your posts into power point presentations and then post them to slideshare.
You must write a good headline on your presentation as well as on the title area.
You should make your LinkedIn profile public.
You can pose queries in Q&A section with links to the possible answer as a post link.

Apply these incredible tips and tricks you will be surprised in the journey which unfolds as you and your business are discovered and shared and your products are purchased because you and your business were found.

Some social media marketing tips and tricks for you!!

2011-11-08T19:05:00.001+05:30

Facebook was a place where mothers used to write about their kids, brides would talk to their girlfriends about their upcoming wedding plus friends would share photos of their latest trip. Then businesses across the globe got wind of the 750 million people on Facebook and decided to chime in, with incredible business pages which tout specials, deals as well as other business-related promotions. But my dear there is an art to communicating in an atmosphere which is supposed to be about sharing and not selling. And this is why I have crafted this write-up.

I will provide you with some social media marketing tips and tricks.

Here you go!!

Use facebook for making friends and not clients my dear. Write about your local community plus events and post items of interest which go beyond your business.
Post just three times and day and not more. Do not overwhelm people.
Share stuff which has a reason for sharing. Remember your posts should not annoy people.
Offer incentives but do not be pushy my dear. Provide your deals just once a week and not each day.
Be exciting. Post content which you would want to share with your buddies. Facebook marketing is not about vending as much as it is about sharing.

I am sure by now you have a complete understanding about social media marketing. Go ahead use these tips and tricks right away. All the best.......

Panda update 2.5 is here!!

2011-10-03T17:29:00.001+05:30

What the webmasters across the globe had been speculating for the past weeks has finally arrived; Panda 2.5 is here. Google itself has given a confirmation of this; exclaiming that the latest issue of their Panda algorithm update is live in this statement given by Google-

“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”

How everyone came to know?

Dani Horowitz who is the founder plus CEO of DaniWeb; an IT discussion community; sent out an e-mail exclaiming that her website was hit on the 28th September.

The e-mail she sent out exclaims; “After being hit in February, and fully documenting every change we’ve made, we eventually made a more than complete recovery. However, we were hit again on Wednesday, September 28th, once again losing more than half of our traffic, I think this might even be a bigger hit than last time. It is a definite confirmation that we lost all our Google traffic overnight.”

So far; Google has just confirmed the update but it is not sharing any further information about what kinds of websites, pages or content this update targeted.

Theme bleeding: What it is and how to avoid it

2011-10-03T17:24:00.002+05:30

Theme bleeding is a link leading from a particular topic or theme to another theme which is not directly related. Content plus navigation of a website are believed to be two key pillars which support any SEO campaign. However sometimes; good content and a well thought of navigation may not be able to work the SEO wonders which it was supposed to.

How to avoid theme bleeding

•    You must plan your navigation properly. Majority of webmasters recommend the use of a silo structure for your website wherein associated content is stacked together.

•    You must utilize the nofollow attribute. You should add a nofollow attribute to pages which you do no want the search spiders to crawl.

•    The most effective technique for preventing theme bleeding is using the robots.txt file. This file is a simple text file which sits on your server in the akin directory where your homepage exists. Using this file in links which do you do not want to be crawled will make sure that search spiders under any condition will not crawl these links.

I am sure after enlightening reading this post you know what is theme bleeding and how you can avoid it. So get going!!

Importance of sitemap

2011-09-28T15:14:00.000+05:30

A sitemap is perhaps the last thing a person would make when building a website. Thanks to the age of design; look plus features often simple things like a sitemap is forgotten. By mentioning the importance of a sitemap with respect to various points; I hope you will justify not just expending time on making a sitemap; but one which gives your website the backbone structure it truly deserves.

Few reasons to make a sitemap for your website:

• A sitemap can make navigation easy. If a website has hundreds of webpages plus links; it is undoubtedly very easy for someone to wander off and get lost. It would be surely great if the person could just click on the sitemap and find out what information lies where.

Google celebrates its 13th birthday with Google doodle

2011-09-27T15:37:00.001+05:30

The top search engine Google marks entering its teen age by turning its home page into a birthday party scene. Surrounded by lovely balloons plus streamers; the logo is decorated with party hats and it sits behind a table piled up with wrapped presents and a large white birthday cake with thirteen candles.

Though Google's founders; Larry Page and Sergey Brin built their first search engine in year 1996; it was not until year 1998 that they formalized their work and crafted Google. The company filed for incorporation on 4th September, 1998 and Google.com domain was registered on 15th September.

Google lately launched their Google+ social networking service to all users; in an effort to counteract facebook's growing popularity. Research from Nielsen showed that US internet users expend more time on Facebook than any other website. But; other research proves that Google enjoys a 90 per cent share when it comes to global internet search market. Now that’s really nice!!

Google ranking secrets for you

2011-09-27T15:12:00.002+05:30

Google has lately filed a patent which details many points that Google uses to rank web pages. The title of patent is "Information retrieval based on historical data" and it confirms the existence of Google sandbox and that it can apply to all web pages.

The patent specification revealed loads of information about possible methods Google may use your web page changes for determining the ranking of your website. Apart from web page content; ranking of web pages is influenced by the frequency of page or website updates as well. Google measures content changes for determining how fresh or how stale a web page is. This does not mean that it is always worthwhile to regularly change the content of your webpages. Google exclaims that stale results may be desirable for information which does not need updating while fresh content is good for results which need it.

Some small business social media marketing tips and tactics

2011-09-26T17:46:00.000+05:30

Social media is undoubtedly a great medium to promote your small business. The first and foremost thing which you need to do is outline clear goals for your social media marketing efforts and find out how will you measure your success. Once you have outlined your goals then go through the below noted tips and tactics which will tell you how you can begin to leverage social media for your marketing efforts.

Tips and tactics

• Use Facebook. It offers exceptional and low cost marketing opportunities for small business. The best thing is that it has over 300 million users. While this seems and outrageous number for your to target but still it offers an extremely powerful platform for building your presence. So get active on Facebook right away!!

• Twitter can also work wonders when it comes to small business social marketing. It has grown tremendous over the last year. You can undoubtedly leverage twitter for your small business.

Some reasons why your business needs a website

2011-09-17T08:30:00.000+05:30

The first and foremost answer to this question is undoubtedly to establish a presence. Even if you just conduct business within your community then also you must let people in that community know that you want to serve them in any way possible. If you do not tell them trust me your competitors will and I am sure you don’t want that!!

Thanks to a website you can make your business information available to everyone across the globe without any additional effort. Following pointers will give you some more good reasons for getting a website for your business today:

Some basic SEO and SEM tips and tricks

2011-09-16T09:30:00.000+05:30

If you want steady stream traffic to your website then you need to work on your strategy which includes all the tips and tricks I have noted below. Keep in mind that the results will not be overnight; it will surely take some time to build traffic and for the top search engines like Google, Yahoo! and Bing to rank your website higher on results based on a specific keyword related to your website. You must include plenty of content related to your specific niche and update it as often as you can; trust me the search engines love it.

Some Tips and tricks mentioned below for you:

Add a sitemap to your website. This is very important when it comes to SEO and SEM.

Submit your website to top search engines like Google, Yahoo! and Bing.

All you wanted to know about e-mail marketing

2011-09-15T11:00:00.000+05:30

E-mail marketing has become increasingly popular these days but unfortunately many people do know the right way to communicate with their clients through e-mail. In this write-up I will provide you with some incredible tips and tricks which help you master the art of e-mail marketing.

Here are few points:

Write shorter e-mails because they enhance your response rate for one reason which is it is easy to write a short reply to a short e-mail. Makes sense right?

If you are not getting a response then you might find success by reversing the way your phrase your request. Find out whether the individual you are e-mailing wants to prevent downfalls or wants to discover novel opportunities and then change your e-mail accordingly. Trust me this works!!

SEO and SEM tips and tricks for websites and blogs: Part II

2011-09-15T10:30:00.000+05:30

In my last write-up "SEO and SEM tips and tricks for websites and blogs: Part I" you got to know about search engine optimization and search engine marketing. Now let me provide you with some SEO and SEM tips and tricks for blogging.

Here you go with some more tips:

As a blogger; you are surely going to make friends and as well as influence people. Adding value to your write-ups with links to other websites and blogs will surely help you out in enriching your write-ups. But remember my dear it is not just a case of adding a link to any piece of text. If you truly value the links that you are adding then you must use the right text with the right words for the link itself.

Writing compelling, quality articles is very important when it comes to blogging. Always remember buddy content is king and everything else is secondary.

SEO and SEM tips and tricks for websites and blogs: Part I

2011-09-14T10:00:00.000+05:30

SEO stands for search engine optimization while SEM for search engine marketing. They are similar in certain respects but actually serve very different purposes. Fortunately; both of them are also very much complementary.

SEO is about making your website or blog appeal to the search engines. If they are unable to find what they are looking for then they cannot build up a list of the things they need to know about and then use it to match against a search someone types into Google; for instance.

SEM involves promoting an article to particular places like web directories, email campaigns, industry forums or by asking friends or linked businesses to add a link from their website or blog to yours.

Some tips and tricks for beginners:

Understand how search engines work. This is the most important thing when it comes to SEO.

Once you have understood how search engines work then optimize your articles and web pages for search engines.

I am sure by now you have a complete understanding about SEO and as well as SEM.

Read my Part II for more on this.