“Stump the Experts” Panel
Pick your poison: Affiliate marketing, paid search marketing, eMail, landing page testing & optimization, SEO — you name it, we’ve got the expert advice and answers. You just supply the questions. Bring us your most difficult questions and quandaries — try to stump the experts! NO question will go un-answered (time permitting of course). This could be the most useful meet-up of the year, y’all!

Our Panel of Experts:
Conversion & Experience Architecture: Bryan Eisenberg
Paid Search Strategies: George Mitchie of Rimm-Kaufman Group
Search Optimization: Stephan Spencer, NetConcepts
eMail: Jason Oats of Datran Media
Affiliate Marketing: Yours truly, Jeff Molander

Wednesday, June 18, 2008
3:00 PM - 4:00 PM EDT
REGISTER TODAY! SPACE IS LIMITED!

TO REGISTER: The Paying for Performance Webinar is brought to you monthly by Vintage Tub and Bath’s Allan Dick, GoToWebinar and Jeff Molander. Please note, this is a “retailer only” event with an open door policy to others. Please contact Jeff Molander (jeff-at-jeffmolander.com) or Allan (allan-at-vintagetub.com) to request participation in consideration of quality content you might present to our group.

Move over MarketingSherpa because here comes MarketMotive and HowCast. Come and discover (and critique!) new educational resources for Web marketers ranging from certification programs to Webinars and ‘dirt world’ conferences that offer top notch educational opportunities. Guest discussants will reveal their recent experiences (good and bad), candid viewpoints and “take-away learnings” from the best content producers out there. YOU will also be asked to rank YOUR experiences at popular Web marketing conferences in real time. How will our group rate them? Come and find out!

Don’t fret over not being able to attend all the conferences or spend on educational materials — our group separates the wheat from the chaff so you don’t have to!

Joining in the discussion:
Rachel Honoway of AffiliateClassroom.com
John Marshall of MarketMotive.com
Lee Gientke of Leadpoint.com (a conference addict)
Danny Sullivan of SMX / Third Door Media

PLEASE NOTE:
Slight format change, gang. We’re going to mix it up by featuring a “Special SURPRISE Guest slot” during the last 15 minutes of the program. Each guest will be covering a topic of interest to our group in a way that gives you ACTIONABLE recommendations that can be applied to your business immediately.

Date: Wednesday, May 28, 2008
Time: 4:00 PM ET, 1 pm PT

REGISTER TODAY! SPACE IS LIMITED!

To do so contact me!

All the Best,
Jeff Molander (and Vintage Tub & Bath’s Allan Dick)

The Paying for Performance Webinar is brought to you monthly by Vintage Tub and Bath’s Allan Dick, GoToWebinar and Jeff Molander. Please note, this is a “retailer only” event with an open door policy to others. Please contact Jeff or Allan (allan at vintagetub.com) to request participation in consideration of quality content you might present to our group.

Hi, everyone. The Paying for Performance Podcast team is taking a short break for a few weeks and returning soon. Thanks for your continued support!

Jeff, Lee, Lorrie, Michael, Chris and Amanda

- What makes one conference better than another?
- How can you best go about selecting conferences… or what ROI methods should be used to measure them?
- What makes one Webinar and/or online conference better than another?
- What are some of the newer, lesser known, yet high quality resources out there?

Share your feedback, comments, suggestions, news tips or saucy gossip here on our blog! We’ll consider sharing it with listeners on our next program.

Thanks to Joe Yaker for writing in this week:

“I listened to the podcast — It was very good. In fact, I listened to a couple of the previous podcasts and was probably up until 2am. Your discussion panel is quite knowledgeable. I’m looking forward to listening to more shows as they’re published.”

Joining in the discussion:
Donald Schamber, Online Marketing Manager, Vistaprint.com
Carolyn Tang, Client Services Dir, Shareasale
Jonathan Miller, Founder, Forge Business
Jamie Birch, Dir, Affiliate Marketing, Converseon
Chris Sanderson, Founder & GM, AMWSO

Date: Wednesday, April 23, 2008
Time: 4:00 PM - 5:00 PM ET

REGISTER TODAY! SPACE IS LIMITED!

To do so contact me!

All the Best,
Jeff Molander (and Vintage Tub & Bath’s Allan Dick)

The Paying for Performance Webinar is brought to you monthly by Vintage Tub and Bath’s Allan Dick, GoToWebinar and Jeff Molander. Please note, this is a “retailer only” event with an open door policy to others. Please contact Jeff or Allan (allan at vintagetub.com) to request participation in consideration of quality content you might present to our group.

(30 MINUTES)

MP3 File
The gang was tied up with travel and work this week with Lee the “Lead Man” Gientke and Jeff Molander attending Leadscon. We intended to record at the show but things were really hopping! So… on Saturday we decided to quickly re-cap the newest of performance marketing conferences for listeners. Join us as we give you the skinny on Jay Weintraub’s Leadscon which took place this week in Las Vegas. Also, don’t miss Brook Schaaf’s take on the event. Lee and I look forward to meeting YOU at the NEXT Leadscon!

Share your feedback, comments, suggestions, news tips or saucy gossip here on our blog! We’ll consider sharing it with listeners on our next program.

That stated, we DO need to keep ourselves educated and with an ear to the track. Digital does move fast and users of digital adopt quickly but in ways that are highly predictable if you think about it. In the words of ‘alternate reality’ advertising guru, Brian Clark, “It was never about the computers. It was never about the applications. It was never about the sales channels. The Internet was always about the people, which is why email, IM, multi-player gaming and similar developments have always been the “killer apps” of the social Web.” In the words of Deborah Schultz, “Technology changes, people don’t.” So what’s all the noise about?

More importantly, what are the trends that we should NOT be watching or investing our time in? Where does the digital marketing/ad industry house its most well-crafted hooey? Let’s separate the wheat from the chaff and decide on what trends aren’t worth our time.

Join us!

Share your feedback, comments, suggestions, news tips or saucy gossip here on our blog! We’ll consider sharing it with listeners on our next program.

Happy Easter!

May your weekend be restful and joyful.  We’ll be back next week.

Yours Truly,
Jeff, Lorrie, Lee, Amanda and Michael.

(43 Minutes)

MP3 File

A new breed of American worker is challenging everything the old guard holds sacred: from giving orders, to dress codes. They are called “millennials.” According to media reports, there are about 80 million of them — born between 1980 and 1995, and they’re rapidly taking over from aging baby boomers. For the most part, they were raised by doting parents who told them they are special, played in little leagues with no winners or losers… or all winners. They’re given trophies just for participating and they think that a business-as-usual ethic is a waste of time. They have little time for employers with old school thinking and rules.

Corporate America is so unnerved by all this that they’re hiring consultants to teach them how to deal with this generation — one that only takes “yes” for an answer. The workplace has become a psychological battlefield. The millennials seem to have the upper hand. Why? They’re are tech savvy, with every gadget imaginable almost becoming an extension of their bodies. They multitask, talk, walk, listen and type, and text. And their priorities are simple: they come first.

So who are these people and is what we hear in the media really true? To what degree and to what degree is this being over-sensationalized? What ARE the expectations of the people entering our workforce and are they out of line with those who are in need of hiring them?

Joining is special guest, Sam Harrelson!

(35 MINUTES)

The job market for social media and marketing is taking off. Yet what the hell is social media to begin with and are marketers well-equipped to staff up and get the job of…. of… uhh… what’s the task at hand again? Oh yes — “Engage, Engage!” Today, “customer empowerment” is the new buzz term — supplanting “word-of-mouth” and “buzz” marketing. What is this all about anyway and, more importantly, how can a business owner or marketing steward actually hire talent to get the job of engaging and empowering done? Should they hire talent?

Marketers are being told to ‘engage’ their customers, form digital communities and participate in a ‘conversation’ in highly ‘authentic’ ways using this thing called social media. Problem is ’social’ isn’t clearly defined and appears to have serious interdisciplinary considerations — it seems to straddle PR, mar com, promotions, customer service just to name a few. Marketers seem ill-equipped to get the job done on the strategic (organizational) and tactical (human resources) sides. Social marketing is emerging and marketers are practicing as they pioneer. They’re trying to chase down customers that are increasingly immersed in all things digital.

But is what we’re talking about marketing at all… really? Do customers really want honest-to-goodness ‘relationships’ with marketers or do they just want more control over what and how they buy or consume? A new breed of social media agencies and service providers claim to have all the answers and, yes, they’ve convinced a good number of marketers to steam ahead rather blindly. But we know better.

So how should an organization go about hiring social marketing staff?

How should they organize and staff up?

Is it too early to even talk about this kind of thing for most companies and if so why?

Share your feedback, comments, suggestions, news tips or saucy gossip here on our blog! We’ll consider sharing it with listeners on our next program.