Long Island Business Report which launched in January, saw a steady, sustained rise in the ratings in its inaugural season. LIBR started with no measurable ratings from Nielsen. It grew to a (.1) then a (.2) and peaked at a (.3) which means 27,000 households viewed on Wednesday at 7:00 pm in the NY Metro area. That is an exceptional number for a PBS station. The program repeats on Thursday at 11:30pm and Sunday at 9:30am and is gaining ratings in those time periods.

Long Island Business Report provides an in-depth look at what needs to be accomplished to make Long Island a better place to live and work by exploring economic and business trends. This seasons guests included many of the top names in business, technology, health care and transportation.

• David Calone, Suffolk County Planning Commission
• John Cameron, Chairman, Long Island Regional Planning Council
• Nancy Rauch Douzinas, President, Rauch Foundation
• Michael J. Dowling, President, North Shore-LIJ Health System
• Randi Dresner, President and CEO, Island Harvest
• Peter J. Elkowitz, President & CEO, The Long Island Housing Partnership
• Mark Fasciano, Entrepreneur and Managing Director, Canrock Ventures
• Marianne Garvin, President & CEO, Community Development Corporation of Long Island
• Ken Gatz, Founder & CEO, ProSeeder Technologies, LLC
• Ann Golob, Director, Long Island Index
• Mark Hamer, Principal, Timber Ridge Homes
• Donna Haynes, President, Women Economic Developers
• · Andrew Hazen, Founder & CEO, Angel Dough Ventures
• Dr. Benjamin Hsiao, VP for Research, Stony Brook University
• Kevin Law, President and CEO, Long Island Association
• Mark Lesko, Executive Director Accelerate Long Island
• Lawrence Levy, Exec. Dean, National Center for Suburban Studies at Hofstra University
• Maureen L. Mackenzie, Ph.D. PHR, Professor of Business, Molloy College
• George Maragos, Nassau County Comptroller
• Don Monti, CEO, Renaissance Downtowns
• John Murcott, CEO & Cofounder, Karma411
• David M. Okorn, Executive Director, Long Island Community Foundation
• David Pennetta, SIOR, Principal, Oxford & Simpson Realty, Inc.
• Paul Pontieri, Mayor, Patchogue
• Pete Retalliata, President, Air Industries
• Joseph Sawicki Jr., Suffolk County Comptroller
• Anne Shybunko-Moore, President, GSE Dynamics
• Cindy Smith, President & CEO, IQ Strategy Group, Inc.
• Dr. Bruce Stillman President, Cold Spring Harbor Laboratory
• Jarrett Walker, President, Jarrett Walker + Associates
• Helena Williams, President, Long Island Rail Road

Long Island Business Report is a collaboration between Paymar Communications Group and WLIW21 the fourth most watched PBS station in America.

Long Island Business Report is taped at Molloy College on Long Island and airs in Nassau and Suffolk Counties, all five boroughs of New York City, New Jersey, Connecticut and Westchester County.

If you can’t watch us on TV, watch Long Island Business Report on the web at

http://www.wliw.org/libr and go to our press room for additional information. http://www.wliw.org/21pressroom/l/long-island-business-report-2/1031/

There is additional press coverage on the Long Island Business Report: http://library.constantcontact.com/download/get/file/1102697469384-36/Info+packet.pdf

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It’s never too early to lay the groundwork for a promising business career.

That was the philosophy behind the Business Boot Camp recently held at Molloy College. More than 80 high school students from 25 different Long Island and Queens schools participated in the four-day program, learning the ins and outs of the business world.

Throughout the week, students participated in a wide variety of activities designed to foster skills that are necessary in the current business climate. They simulated the New York Stock Exchange by trading candy bars, were taught the finer points of a proper business lunch, and learned how to land great internships.

One specific skill, however, acted as a major theme throughout the week — public speaking.

“We’ve spoken to people on our business advisory board, who we talk to for advice on how we should structure the Molloy business program,” Molloy Dean of Business Stephen Bier said. “We asked them ‘What were the two main skills that you were disappointed in from new employees?’ They all said the same thing. Writing and public speaking.”

To combat that deficiency, students attended a program led by Jim Paymar. Paymar is the host of Long Island Business Report on WLIW21 and has worked at CNBC, FOX and ABC.

The long-time broadcaster is President of the Molloy Business Channel, a program that teaches students about the many connections between the media and the business world.

“What we stress at the Molloy Business Channel is helping students become good presenters,” Paymar said. “We want them to get up in front of a crowd and give that PowerPoint that stuns the boss. You can’t be a wall-flower anymore. It’s a very tough job market. The more flexible you are, the more you’re going to succeed.”

Ron Carman, associate dean for the Molloy Business Undergrad program, taught students about business ethics and the current state of world industry. Carman served as the Head of Company Law for Morgan Stanley.

“Business ethics is really the wrong name. It’s ethics for life,” Carman said. “It’s a hot topic. As much as you hear about ethics on Wall Street and in business, it’s everywhere.”

Carman stressed the importance of having a passion for both learning and business. He believes that the camp began that process for many of the students.

“This week, we have only “wetted the whistles” of your children,” he said. “We hope to satisfy that quench going forward.”

In addition to handing out certificates of completion to every graduate, the evening acted as an opportunity for parents to learn about the Molloy School for Business.

“The thing I like the most about Molloy College is the professionalism of the staff,” Paymar said. “You’ve got people who have worked on Wall Street, have been on Madison Avenue, and have been CEO’s of companies. We have street smarts. We have been there. We have done it and been successful. We want to pass that success, our knowledge and experience onto the students.”

Read more from Rockville Center Patch

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Public television station WLIW21 on Tuesday will air The Long Island Business Report, a half-hour show hosted by former CNBC and BusinessWeek anchor Jim Paymar.

The program, produced through a collaboration between the station and Rockville Centre-based Paymar Communications Group, is set to debut at 10:30 p.m. Tuesday and be replayed on Saturday at 5:30 p.m. and Sunday at 10:30 a.m.

Paymar during the show interviews a wide range of guests, examining various issues affecting Long Island. Other episodes would follow starting in the fall, provided that the show attracts sponsorship.

“It’s a premiere special,” said Paymar, a veteran business news anchor and correspondent who has covered stories ranging from the fall of the Berlin Wall to the rise of high-tech companies. “We hope to continue in the fall. The station is behind the project. It’s a matter of fundraising and getting sponsorships. We’ll be looking for funds from corporations, foundations and individuals who believe in public broadcasting and the type of program we’re doing.”

WLIW21 described the show as part of its “commitment to presenting the issues most important to Long Island residents and celebrating the Island’s unique people and places.”

WLIW21, whose parent company is WNET, has run programs such as Going Green Long Island, Leaving Long Island and Visions of Long Island.

The show is the latest example of increased coverage for Long Island, where CBS is gearing up to launch Long Island newscasts on WLNY weekdays from 7 to 9 a.m. and 9 to 10 p.m.

In the premiere episode, Long Island Association CEO Kevin Law discusses pensions; Lawrence Levy, executive dean at the National Center for Suburban Studies at Hofstra University and a former Newsday editor, talks about government; and Rauch Foundation President Nancy Rauch Douzinas is interviewed regarding downtowns.

Paymar said the show would seek to be a forum for a wide range of voices, including legislators, entrepreneurs, educators and business people.

“There’s a multitude of people we’d like to get on the air, corporate people from Fortune 1000 companies on Long Island,” he said. “We’d like to get the county executives on from Nassau and Suffolk counties.”

But he added the show also would seek to speak with small business owners, a crucial part of the economy.

“This isn’t just going to be about big business,” Paymar said. “Most of the job creation in America comes from smaller businesses, not Fortune 500 or 1000 companies. We definitely will deal with small business.”

Although Paymar has been a Long Island resident for 20 years, he has worked at CNBC, WABC, WNBC, BusinessWeek, becoming one of the nation’s better known correspondents.

He appeared on CNBC’s “Business Center,” “Power Lunch” and “Market Wrap,” and when BusinessWeek was owned by McGraw-Hill, anchored the financial news broadcast to ABC radio networks.

“My problems, the issues I have, the attributes of Long Island are things I share with 3 million people who live here. I’m not an outsider,” Paymar said. “I’m a resident, a taxpayer.”

In addition to working as a corporate media trainer, Paymar today is president of the Molloy Business Channel, a Molloy College program teaching students to be anchors and correspondents.

“We hope to have CEOS on, entrepreneurs developing the next Microsoft or the next Apple,” Paymar said. “We’ve got some folks like that on Long Island. We’ve got tremendous research facilities on Long Island.”

Read more from Long Island Business News:

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Watch Long Island Business Report on PBS. See more from WLIW21 Specials.

The Long Island Business Report looks at the economic and business trends that impact the nearly three-million people who call Long Island home.

As a former CNBC and BusinessWeek anchor and correspondent, I will conduct in-depth conversations with business leaders and experts about the cost of doing business, the state of the infrastructure, taxation, overlapping government entities, the lack of affordable housing and efforts to revitalize Long Island downtown’s.

Long Island Business Report guests are: Kevin Law, President and CEO of Long Island Association; Lawrence Levy, Executive Dean and the National Center for Suburban Studies at Hofstra University; and Nancy Rauch Douzinas, President of the Rauch Foundation.

The Long Island Business Report premieres on WLIW21 at 10:30pm on Tuesday, May 1st and will also air on Saturday, May 5th at 5:30pm and Sunday, May 6th at 10:30am.

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In my many years working as a journalist at CNBC, BusinessWeek, WABC-TV and WNBC-TV in New York, I found many C-level executives lack the ability to organize their thoughts coherently, emphasize what is important and reach their audience in an effective way.

There are three basic components to any presentation: you, the presenter, your message and the audience.

You, the presenter, are the center of attention with key messages to deliver. Can you present your message so it is memorable, quotable and hits the ball out of the park? In order to achieve success, you have to deliver your message in a concise, interesting and convincing manner.

Research shows that making three salient points in a presentation and reiterating those points in a subtle manner during the presentation will leave the audience with a clear recollection of the message.

Take time to carefully define messages one, two and three. Back those messages up with facts, third party attribution, anecdotes and analogies. Find a way to weave back to those three key points and be 100% sure your information is accurate.

Next, think about who is your audience? The audience wants to be educated, informed and perhaps entertained. Think carefully about how you can relate to your audience. You need to find a connection between your personality, the information you communicate and the listener. Now that you’ve defined your three messages and assessed your audience, it’s time to present.

Remember, how you present counts! Just delivering words off of note cards won’t give you the impact you strive for or allow you to achieve success.

As James Humes, a speechwriter for five Presidents, once said, “The art of communication is the language of leadership.” If you want to lead you must find a clear path to communicate.

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Toyota can, of course, compensate buyers, retool its production methods, and invest in image-rebuilding ad campaigns. But it has no real way to predict when, to what extent, or if its brand can regain its former sparkle — or what it may have lost as a result of its vehicles’ infamous acceleration problems.

To be sure, metrics tied to a company’s brand have long existed. In accounting terms, such things as patents and trademarks, business processes, and training policies are referred to as intangible assets and generally thought to be key components of a brand. When a company is acquired, the buyer accounts for the cost of its new intangibles on its balance sheet and continues to hold them on its books as they depreciate.

You can read More at CFO.Com

You can also check out Jim Paymar’s Blogs on Ford, BP and Goldman Sachs

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As an anchor and correspondent at CNBC and Business Week, Jim Paymar has interviewed scores of CEO’s at Fortune 500 companies and knows what makes a good interview. He has taken his skills working as a journalist for more than 20 years and focused them on helping executives get it straight, get it right, get results.

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Feb 15, 2010 Mike Virgintino – Suite101.Com

Communications strategies impact sales and, collectively, they impact corporate performance. Today, company teams are involved in protecting the corporate image.

Marketing experts often have told corporate executives that a company’s reputation is its most important asset and that it is critical to performance. Without successful management and protection of the corporate reputation, equity in the company can quickly erode in terms of stock price, customers and whether or not a prospective employee will want to work for the company.

A company today is confronted by a challenging explosion of social media where anyone can write a blog, post a comment or video about anything whether it’s factual or not. This has put companies on the defensive as they attempt to counter the ravages of negative publicity. The corporate suite has begun to realize that they need to be fully engaged and proactive to protect brands, reputation and profits.

“When a company is hit with negative publicity, they often face an uphill battle just to survive. If they don’t act quickly and appropriately to repair the damage, the results can be long lasting and sometimes devastating to the bottom line. Companies must be vigilant in monitoring all media platforms to deal with potential problems head on,” said Jim Paymar, president of Paymar Communications Group and a partner in Reputation Outlook, a media-centric reputation management firm that helps businesses navigate the difficult communications environment.

A past corporate communications executive and a former journalist with CNBC, Business Week and several New York City television stations, Paymar told Suite101.com that companies have been conditioned to make decisions based on metrics and metrics are not the way to measure public perception.

“Metrics help with marketing, manufacturing, the opening of new offices and the acquisition of other businesses, but metrics analysis doesn’t protect the brand or the company’s overall reputation,” said Paymar. “Until recently, organizations weren’t overly concerned about reputation, because it was difficult to measure and even more difficult, at times, to relate cause with effect.”

Read more at Suite101: Protecting the Company Name and Brand: Reputation Management can help Protect Corporate Image

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NEW YORK, Sep. 09 2009 CSRwire

Corporations big and small are battling the worst business downturn since the Great Depression. Regulators and governments are scrutinizing companies like never before. Consumers are more cynical and distrustful about business motives.

Couple that with a voracious 24 hour news cycle, the explosion of a viral, social media where a single customer or news event can immediately damage a company’s reputation and it all adds up to an unprecedented challenge.

At no other time in history have companies needed to respond to negative news so instantly, intelligently and strategically to prevent damage before it becomes irreparable.

To help companies survive this gauntlet, three veteran journalists and communicators have partnered to launch Reputation Outlook, www.reputationoutlook.com, a media-centric reputation management firm helping businesses stay the course in a difficult environment.

The Reputation Outlook team, with 75 years of collective experience, has worked with a cross-section of corporate America, from General Electric to Bank of America, from IBM to Apple, from McGraw Hill to Dannon, from American Idol to The Nature Conservancy, as well as many others.

The team consists of:

• Jim Paymar, presently President of Paymar Communications Group, formerly SVP Corporate Communications at PepsiCo, EVP ICIC and correspondent/anchor CNBC, Business Week, WABC and WNBC.
• Randy Savicky, presently CEO of Strategy and Communications, formerly SVP Edelman Worldwide, EVP ACS Communications, VP Ruder Finn and Newsday correspondent.
• Steve Dunlop, President of Dunlop Media, formerly with Fox and Reuters, has formed a strategic alliance with Reputation Outlook to provide media and presentation training.

“Protecting a company’s reputation across all media platforms is more important than ever, but it’s also become far more difficult,” said Paymar. “Managing traditional media is now only part of the challenge. Bloggers and social media advocates can send out negative comments about a company that are read around the world in a matter of seconds and picked up by mainstream media.”

Today, billions of dollars in shareholder value are at stake when a company’s reputation is being assaulted by negative news. Wall Street takes notice and so does Main Street.

“Consumers today are increasingly demanding that companies act in a socially responsible manner,” Savicky said. “These are trends that can’t be ignored. The bottom line is that the bottom line has changed.”

The Conference Board (www.conference-board.org), in a recent report, stated that boards of directors, C-level leadership and operations executives need to demonstrate an active commitment to strong reputation management. While crises are sometimes inevitable, a company’s reputation and how the organization responds when it is most vulnerable can have an enduring impact on how it is perceived for years to come.

“A company’s success, in large measure, rests on how well it preserves its reputation and its integrity,” Paymar said. “How it responds to a crisis and how it tells its own positive story can increase shareholder value by inspiring consumers and investors.”

The Reputation Outlook team works directly with public or private corporations or in conjunction with its outside, public relations counsel. The company also works directly with public relations firms to assist their clients.

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NEW YORK, September 9, 2009 PR Inside.com

Corporations big and small are battling the worst business downturn since the Great Depression. Regulators and governments are scrutinizing companies like never before. Consumersare more cynical and distrustful about business motives. Couple that with a voracious 24 hour news cycle, the explosion of a viral, social media where a single customer or news event can immediately damage a company’s reputation and it all adds up to an unprecedented challenge.

At no other time in history have companies needed to respond to negative news so instantly, intelligently and strategically to prevent damage before it becomes irreparable.

To help companies survive this gauntlet, three veteran journalists and communicators have partnered tolaunch Reputation Outlook, www.reputationoutlook.com, a media-centric reputation management firm helping businesses stay the course in a difficult environment.

The Reputation Outlook team, with 75 years of collective experience, has worked with a cross-section of corporate America, from General Electric to Bank of America, from IBM to Apple, from McGraw Hill to Dannon, from American Idol to The Nature Conservancy, as well as many others.

The team consists of:

* Jim Paymar, presently President of Paymar Communications Group, formerly SVP Corporate Communications at PepsiCo, EVP ICIC and correspondent/anchor CNBC, Business Week, WABC and WNBC.

* Randy Savicky, presently CEO of Strategy and Communications, formerly SVP Edelman Worldwide, EVP ACS Communications, VP Ruder Finn and Newsday correspondent.

* Steve Dunlop, President of Dunlop Media, formerly with Fox and Reuters, has formed a strategic alliance with Reputation Outlook to provide media and presentation training.

“Protecting a company’s reputation across all media platforms is more important than ever, but it’s also become far more difficult,” said Paymar. “Managing traditional media is now only part of the challenge. Bloggers and social media advocates can send out negative comments about a company that are read around the world in a matter of seconds and picked up by mainstream media.”

Today, billions of dollars in shareholder value are at stake when a company’s reputation is being assaulted by negative news. Wall Street takes notice and so does Main Street.

“Consumers today are increasingly demanding that companies act in a socially responsible manner,” Savicky said. “These are trends that can’t be ignored. The bottom line is that the bottom line has changed.”

The Conference Board (www.conference-board.org), in a recent report, stated that boards of directors, C-level leadership and operations executives need to demonstrate an active commitment to strong reputation management. While crises are sometimes inevitable, a company’s reputation and how the organization responds when it is most vulnerable can have an enduring impact on how it is perceived for years to come.

“A company’s success, in large measure, rests on how well it preserves its reputation and its integrity,” Paymar said. “How it responds to a crisis and how it tells its own positive story can increase shareholder value by inspiring consumers and investors.”

The Reputation Outlook team works directly with public or private corporations or in conjunction with its outside, public relations counsel. The company also works directly with public relations firms to assist their clients.

About Reputation Outlook: For more information, please call (212) 875-7761, Email info@ReputationOutlook.com or go to the web at www.ReputationOutlook.com.

Author: Randy Savicky

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