Door Dealer Diaries

Harness the Power of YouTube: Can Video Bring Your Door Dealership Customers?

Thu, 23 May 2013 07:30:00 GMT

With 1 billion visitors every month, YouTube offers an amazing opportunity for door dealers to market their services to new customers. Taking the time to create a quality video to promote a door dealership will definitely be worth the effort.

Takeaways From IDAExpo: New Products Dominate Garage Door and Access-Control Show

Tue, 14 May 2013 21:28:00 GMT

With the Gaylord Opryland Resort & Convention Center in Nashville, Tenn., as the backdrop for last week’s International Door Association’s Expo (IDAExpo), you’d be hard pressed to not have a sense of the feel-goods. Putting the tranquil

Keeping a Happy Team Happy: Finding the Right Balance Between Incentives and Morale at Your Door Dealership

Wed, 24 Apr 2013 14:00:00 GMT

What keeps employees happy? Bonuses and incentives are usually the most appreciated way to say "nice job." However, in a down economy, many door dealers are finding it difficult to incorporate raises and bonuses into an already lagging budget. While

Competing With the Big Brands on Price Doesn't Work: Why Your Door Dealership Needs a Value Proposition

Thu, 11 Apr 2013 16:43:00 GMT

A manufacturer of custom security gates and doors shares how creating a value proposition in the minds of consumers has helped his company become a market leader.

Perks Versus Paychecks: What Incentives Does Your Door Dealership Offer to Retain Top Talent?

Thu, 28 Mar 2013 07:30:00 GMT

When it comes to compensating staff, door dealers need to consider not just the paycheck, but also any perks they could provide. Here are some ideas on how to balance these two elements and retain the best employees.

Good Signs Ahead for Door Dealers

Thu, 14 Mar 2013 18:28:00 GMT

There’s been plenty of talk over the past six months or so about an improving economy. Now there are some statistics that actually add some meaning behind all the talk. What does this mean for your door dealership?

Utah Door Dealer Shares Marketing Secrets

Thu, 28 Feb 2013 18:13:00 GMT

Creating innovative ways to market their business is a challenge for every door dealer. Read how one dealer stepped off the traditional marketing path to launch unique strategies to attract new customers.

Trends in the Garage Door Industry: What's the Latest and Greatest?

Mon, 11 Feb 2013 07:30:00 GMT

A stylish garage door enhances any home's curb appeal, which can also increase the value of the home. With new technologies and materials, upgrading a garage door doesn't have to be a huge investment, but it is an investment worth making.

What’s Your Door Dealership Worth?

Thu, 31 Jan 2013 07:30:00 GMT

Regardless if you plan to sell your door dealership in a few years—or decades—or pass it to a family member, knowing the real worth of your company is critical to how you run it today.

Be a Social Media Master: Tips to Brand Your Business Without Being a 'Marketer'

Thu, 24 Jan 2013 07:30:00 GMT

When it comes to participating on social media websites, door dealers should strive to be "human," not marketing machines. Fortunately, you can learn how to tailor your posts to brand your business and still gain customers. Here's how to do it.

The Insulated Garage Door: Why It Should Be Your No. 1 Seller

Thu, 10 Jan 2013 17:27:00 GMT

Whether your dealership is in sunny Arizona or frigid North Dakota, offering insulated doors can lead to bigger sales and more satisfied customers. How can door dealers get price-sensitive customers to buy these better-quality products?

New Year: New Resolutions for Your Door Dealership

Thu, 27 Dec 2012 07:30:00 GMT

The turning the calendar year offers door dealers the perfect opportunity to set goals for the new year. In the business world, goal-setting is a method to not only move a company forward but also to keep it competitive. While creating a list of

Hurricane Preparedness: How Can Door Dealers Help Their Customers?

Thu, 13 Dec 2012 18:50:00 GMT

Over the past decade overhead door manufacturers have introduced a bevy of doors, windows and other products to help home and business owners strengthen their doors. Now it’s up to door dealers to show their customers how these products can help

Building a Professional Door Dealership: Tips to Come Out on Top During the Hiring Process

Thu, 29 Nov 2012 15:58:00 GMT

The backbone of every business is the professional team that stands behind it—your technicians, sales team and staff. However, recruiting new players to your team can sometimes be a daunting task. When hiring new members for your team, it's

Replace an Ugly Garage Door Lately? PDD Wants to Hear About It

Mon, 19 Nov 2012 07:30:00 GMT

Every week door dealers replace outdated, broken and just plain ugly garage doors. Now’s your chance to share your story. PDD is looking for pictures and details on excellent garage door transformations. If you’ve completed an amazing residential or

App Ready: Why the Benefits of New Technology Outweigh the Costs for Overhead Door Dealers

Thu, 01 Nov 2012 18:40:00 GMT

While there's a hefty price tag—and a learning curve—to introducing new technology tools into a door dealership's operation, the benefits are definitely worth it.

What’s in a [Domain] Name? Idaho Door Dealer Says Everything

Fri, 19 Oct 2012 18:23:00 GMT

A door dealership's name is a very real part of its branding. And with the majority of a dealer’s marketing time and budget moving swiftly to the Internet, a company’s name now equates to page views as well. A door dealer in Idaho recently found out

Another Tool for Success: Are Mobile Devices Important for Your Door Dealership?

Fri, 05 Oct 2012 20:54:00 GMT

There’s no doubt technology is playing an important role in way door dealers service their customers today. From offering online design centers to taking payments at the jobsite, dealers are embracing these technology innovations. There is one key

Offline Marketing: Ensuring a Door Dealership’s Print Advertising Is Effective

Fri, 21 Sep 2012 16:18:00 GMT

Regardless if advertising dollars are spent offline, online or both, overhead door dealers and access-control professionals must evaluate the success of each program regularly. This means taking a hard look at what they're spending and how much

When Social Media Gets Ugly: Strategies Door Dealers Can Use to Stay Professional and Popular

Thu, 06 Sep 2012 21:40:00 GMT

Most business owners now understand—and maybe appreciate—the role social media plays in the branding of their business. Unfortunately, with the good, there’s also the possibility for some bad. While there’s no way to entirely negate bad reviews and