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	<title>Pedroblog</title>
	
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	<description>Not quite there yet!</description>
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		<title>#SwitchConf Day 2</title>
		<link>http://feedproxy.google.com/~r/Pedroblog/~3/IuU1W14EPWQ/switchconf-day-2.html</link>
		<comments>http://174.137.191.6/~pedromfs/blog/2010/05/switchconf-day-2.html#comments</comments>
		<pubDate>Tue, 25 May 2010 08:14:46 +0000</pubDate>
		<dc:creator>Pedro Santos</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Web social]]></category>

		<guid isPermaLink="false">http://blog.pedromfs.com/?p=219</guid>
		<description><![CDATA[That yesterday from last post went a little too far, but here we go. On the 2nd day there were 3 panels: Technology, Out of the box and Startups. Technology Pedro Bizarro Pedro talked about how &#8230; <a class="more-link" href="http://174.137.191.6/~pedromfs/blog/2010/05/switchconf-day-2.html">More<span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>That yesterday from last post went a little too far, but here we go.</p>
<p>On the 2nd day there were 3 panels: <em>Technology</em>, <em>Out of the box </em>and <em>Startups</em>.</p>
<p><em><strong>Technology</strong></em></p>
<p><strong><a title="Pedro's web page" href="http://eden.dei.uc.pt/~bizarro/" target="_blank">Pedro Bizarro</a></strong></p>
<p>Pedro talked about how we can prevent/avoid some situations if we have</p>
<ul>
<li>the right information;</li>
<li>the right person;</li>
<li>the right information at the right moment.</li>
</ul>
<p>To build a related informatic system you need:</p>
<ul>
<li>Real-time information over time of the day;</li>
<li>Historic information;</li>
<li>User interface to allow the user to feel the information.</li>
</ul>
<p>We live in computer science golden era, everythings cheap &amp; powerful.</p>
<p>In Pedro&#8217;s point of view, the tipping point of computing is real-time data processing, and today it&#8217;s already a reality.</p>
<p>He ended the talk showing 2 portuguese products that use real-time data processing in real life: a heart attack monitor and a home energy monitor &#8211; great stuff!</p>
<p><strong><a title="Hugo Pinto's twitter" href="http://www.twitter.com/hugojpinto" target="_blank">Hugo Pinto</a></strong></p>
<p>Hugo presentation was awesome.</p>
<p>He gave a retrospective of old &#8216;<em>view of the future</em>&#8216; thinking and how it affected his life and dreams.</p>
<p>Old movies pictured a really bright future for year 2k, as people would have ships instead of cars and could be spending their holidays in the moon. That is(was?) the dream of Hugo.<br />
But well, we&#8217;re in 2010 and it seems that that future is still the future for today&#8217;s standards.</p>
<p>But that dream lead Hugo to talk about entrepreneurship, he said that for you to be an entrepreneur you have to have dreams, pursuit them and the most important thing, don&#8217;t lose your path and if you do, make use of Hugo&#8217;s example and reboot your life.</p>
<p>He gave a great advice to the audience about what you need to do in order to make money</p>
<blockquote><p>You have to find out stuff that is within your skills, is technological and can be a business.</p></blockquote>
<p>The main focus of inovaworks is to transform technologies that are brought to the market and make good use of them, doing it cheaply. Well, after all we live in the golden age of computer science.</p>
<p>You can&#8217;t sell technology per se, but you can make great products using cheap technology correctly.</p>
<p>Build a prototype, market it, get it bootstrapped, or ask for funding.</p>
<p>Hugo finished the talk talking about interactive 3d and simulations. This was extremly expensive some time ago, but as he said, the trend of technology is getting cheaper and cheaper.</p>
<blockquote><p>Probably we will be able to fake the space trip using technology</p></blockquote>
<p><a title="Fred's twitter" href="http://www.twitter.com/fredfigueiredo"><strong>Frederico Figueiredo</strong></a></p>
<p>The keep up the quality, Frederico gave probably the best talk of the day.</p>
<p>He talked about boosting UX best-practices in large enterprises.</p>
<p>By the book usability is effectiveness, efficiency, satisfaction and bla bla bla.</p>
<p>Frederico defines usability as how easy it is for a user to perform a given task in a given environment.</p>
<p>He gave some key point on usability:</p>
<ul>
<li>First you need to study the users, know the user and you&#8217;ll get the value.</li>
<li>You have to put the user on the focus of everything you do.</li>
<li>The paradigm shifted: Brands were in control, now the users are.</li>
<li>Products have to keep up with users expectations, user experience is a key factor to any product.</li>
<li>Usability must be part of organization.</li>
</ul>
<p>He then talked about the challenges to bring usability to big corporations:</p>
<ul>
<li>Fight the organization, the smoother way;</li>
<li>Infiltrate (disguised), you observe the structuere, the users;</li>
<li>Choose your weapons;</li>
<li>Define strategy;</li>
<li>Costumers vs end-user;</li>
<li>Adapt to the environment;</li>
<li>Spread the word, share information &#8216;you can do this, you can do that&#8217;;</li>
<li>Build a team, you can&#8217;t do this alone;</li>
<li>Get peer recognition, you need and identity;</li>
<li>Network with higher rankings;</li>
<li>Train/educate others.</li>
</ul>
<blockquote><p>Sell usability, don&#8217;t sell the concept, sell the final product. Show passion!</p></blockquote>
<p><a title="Luis twitter" href="http://www.twitter.com/lbgouveia" target="_blank"><strong>Luis Borges Gouveia</strong></a></p>
<p>As Luis said, currently we are living in a <a title="Digital Paradox" href="http://www.slideshare.net/lmbg/digital-paradox-why-place-matters-putting-place-in-its-place" target="_blank">digital paradox</a> which will model us and allow us to live differently.</p>
<p>The highlights of the talk were:</p>
<ul>
<li>We are in a information war;</li>
<li>We need new tools to deal with information overload and information quality;</li>
<li>Nowadays everything goes digital;</li>
<li>Place is a very important notion for us. we need to be there, but with computers and networks everything changes. Time and space don&#8217;t have the same importance. world becomes our place;</li>
<li>We need to reinvent time &amp; space, time is not the same for everyone;</li>
<li>World is not related to physical space anymore but humans still need a physical place to be. With this in mind, what should attract humans to live on the same physical space are other humans;</li>
<li>The society must be centralized in humans. We need new tools that allow us to collaborate locally.</li>
</ul>
<blockquote><p>So we need to work on how to make things happen near our place in our time</p></blockquote>
<p><strong><em>Out of the box</em></strong></p>
<p><strong>Ricardo Tomé</strong></p>
<p>I&#8217;ve <a title="Shift day 1 coverage" href="http://blog.pedromfs.com/2010/04/shift-2010-day-1.html" target="_blank">already seen</a> Ricardo in shift earlier this year, but it was nice to hear him again talking about <a title="5 Para a meia noite official site" href="http://ww1.rtp.pt/blogs/programas/5meianoite/" target="_blank">5 para a meia noite</a> in a different way.</p>
<p>Highlights of the talk:</p>
<ul>
<li>Pizza is the best example of social media. Pizza has various slices that you can share. You can choose the ingredients.</li>
<li>Challenge as a tv broadcasting was &#8216;<em>let&#8217;s look at this pizza and see what we can actually do, without failing with the audience</em>&#8216;</li>
<li>The audience must engage more audience.</li>
<li>The communication is the content.</li>
<li>Decision to make a talk show was the ability to test new content and to bring something new everyday.</li>
<li>Television is still a big droug.</li>
<li>Some inicial ideas changed based on user feedback/audience reaction.</li>
<li>Great impact on web comunity!</li>
</ul>
<p><strong><a title="Frederico's twitter" href="http://www.twitter.com/fredericolucas" target="_blank">Frederico Lucas</a></strong></p>
<p>Frederico gave his presentation in portuguese, so here I&#8217;ll write the highlights for the english reading guys:</p>
<ul>
<li>DNS Economy &#8211; Economy behind website and not companies;</li>
<li>Coworking allow product creation by several companies;</li>
<li>Don&#8217;t look for a job, create it. And think globally while doing it;</li>
<li>Social support for people who want to live outside the city? Check this out http://novospovoadores.pt/</li>
</ul>
<p><strong>Prof. Freitas Magalhães</strong></p>
<p>Definitely the most out of the box presentation.</p>
<p>The theme was the science of human face but well..the audience spent all time staring to a black monitor looking for a face..</p>
<p><a title="Bubok.pt" href="www.bubok.pt" target="_blank"><strong>Alexandre Lemos</strong></a></p>
<p>Alexandre went up on stage to present Bubok.pt, a self publish platform for writers.</p>
<p>He explained why and how self publishes using Bubok:</p>
<ul>
<li>Authors choose to publish, not publishers;</li>
<li>Self published books are product of a dream;</li>
<li>Interdependency is 1 of the reasons to self publish.</li>
</ul>
<p><a title="Rodrigo's twitter" href="http://twitter.com/didgetc" target="_blank"><strong>Rodrigo Viterbo Oliveira</strong></a></p>
<p>First Rodrigo made a amazing music set with a didgeridoo, really nice for a change!</p>
<p>Then he talked about the instrument, how to play it and how to make them, even from toilet paper. YES toilet paper!</p>
<blockquote><p>why we should play music &#8211; create new connections, music is a form of communication and music is within everyone of us.</p></blockquote>
<p><strong><em>Startups</em></strong></p>
<p><strong><a title="Felipe's twitter" href="http://www.twitter.com/felipeacosta" target="_blank">Felipe Avila da Costa</a></strong></p>
<p>Felipe talk was untitled &#8216;best time to start a company&#8217; and explained why he thinks that we currently are in the best time to start a company even with the current economic situation.</p>
<p>All you need:</p>
<ul>
<li>Good idea, technology transfer</li>
<li>Money: If you really need money you have government support and can always think about VC funding;</li>
<li>Talent: If you are here you&#8217;re probably talented;</li>
<li>Entrepreneurs skills: Not everyone is made that way;</li>
<li>Events: Go to every event and promote yourself and your project;</li>
<li>Information: Nowadays you can find any type on information on blogs and books;</li>
<li>Office: You can work at home, use a co-working space, Jelly!</li>
<li>Incubators: They are great for mentorship and networking</li>
</ul>
<p>What are you waiting for?</p>
<p><strong>Startup Panel</strong></p>
<p>On the couch were Fred Oliveira, Felipe Avila da Costa and Pedro Falcão from Novabase Capital to discuss the current startup panorama in Portugal.</p>
<p>The Startup panel started with <a title="Francisco's twitter" href="http://twitter.com/franciscocosta " target="_blank">Francisco Costa</a> and <a title="jorosado twitter" href="http://twitter.com/jorosado" target="_blank">João Rosado</a> presenting their project, <a title="bondiu's twitter" href="http://twitter.com/bondiu" target="_blank">bondiu</a> &#8211; an event planner on steroids. They presented a nice video showing what was the aim of bondiu and it future feature set.</p>
<p>João Magalhães from <a title="Hive solutions twitter" href="http://twitter.com/hivesolutions" target="_blank">Hive Solutions</a> presented &#8216;À la carte&#8217; which is a kind of a social network for restaurants where the key feature is semantic search and the <em>wiki-like</em> editing of restaurants information. Props for them for showing a partial working prototype.</p>
<p>Both projects have shown ambition and &#8216;vontade&#8217; to turn a simple idea into a kinda of complex web application.<br />
Good luck!</p>
<p>After both of presentations, the startup discusion started with Pedro Falcão takling about the kinds of investments that companies can look for in Portugal and what kind of projects they (Novabase Capital) are investing into.</p>
<p>The discussion generated by this panel was great to bring some enlightenment to the audience.<br />
To check what people said on twitter you can read the #switchstartups hashtag, it was generated great content there.</p>
<p><a title="Andre's twitter" href="http://www.twitter.com/amarquet" target="_blank"><strong>André Marquet</strong></a></p>
<p>André is the person who brought TEDx events to Portugal.</p>
<p>He talked about this year TEDx events and the upcoming TEDxEdges Algarve in October. He chose Algarve because he thinks that it has a great potencial to become a portuguese Silicon Valley.</p>
<p><strong><a title="Jose's twitter" href="http://www.twitter.com/_ZeF" target="_blank">José Fontainhas</a></strong></p>
<p>José told the audience how music made him a better professional.</p>
<p>He used WordPress as a freelancing work so he tried his luck sending an email to Automattic asking for a job&#8230; and they answered back!</p>
<p>Automattic is the company behind WordPress.com (And for a side note, they have 12000 servers!).</p>
<p>Everyone from Automattic works from home and they actually don&#8217;t have an office, they have kind of a lounge for yearly meetups with all company members.</p>
<p><strong><a title="Ricardo's twitter" href="http://www.twitter.com/ricardorjsousa" target="_blank">Ricardo Sousa</a></strong></p>
<p>Ricardo went on stage to turn off the lights on the conference.</p>
<p>He started saying that Switch is all about speakers, sponsors(he thanked each of them individually! kudos to him), partners (again, all of them) and all the attendees.</p>
<p>He continued saying:</p>
<ul>
<li>Switchconf was number 1 trend in <a title="Twitterportugal" href="http://twitterportugal.com/" target="_blank">TwitterPortugal</a>;</li>
<li>All the videos will be online;</li>
<li>900 people watched the live stream through sapo videos (just WOW).</li>
</ul>
<p>He ended calling his team and jeknowledge to the stage, thanking them and thanking all of the people inside the auditorium.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157624081693384%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157624081693384%2F&amp;set_id=72157624081693384&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowfullscreen="true" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157624081693384%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157624081693384%2F&amp;set_id=72157624081693384&amp;jump_to="></embed></object></p>
<p><strong>Wrap up:</strong></p>
<p>Now comes the criticism&#8230;</p>
<p>They clearly had bad luck (which btw seems to be a trend this year) with some late dropouts, but they got pass it really well.</p>
<p>They allowed people from the outside (or shy people) to ask questions from facebook or twitter, which was great but I don&#8217;t think anyone took advantage of that.</p>
<p>No wifi connection during conference was really a drag to alot of people, but as it came to my ears, the password the university gave didn&#8217;t work. I have to thank <a title="Hugo's twitter" href="http://www.twitter.com/hmmonteiro" target="_blank">Hugo Monteiro</a> for giving me his eduroam password.</p>
<p>On the first day there weren&#8217;t enough power plugs, but the organization took that in care and on the second day, everyone who had a laptop was connected to the power grid.</p>
<p>There weren&#8217;t a lot of attendees, which was great to networking because almost everyone was engaged in a conversation and you just needed to join, but I suppose it wasn&#8217;t that great for financial reasons.</p>
<p>Q &amp; A&#8217;s were amazing! Really! The organization had to limit the number of questions almost every time.</p>
<p>The coffee break snacks were good, but the coffee itself was.. well.. next time try to get other brand <img src='http://174.137.191.6/~pedromfs/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Last but not least, Coimbra is a really good place for events like this, and the timing couldn&#8217;t be better, Friday night I saw Guano Apes perform live in Queima das Feitas.</p>
<p>Now I just want to thank Ricardo and his team for this amazing event, and I&#8217;m most definitely waiting for the second edition.</p>
<p><strong>And now is time to make a SWiTCH!</strong></p>
<img src="http://feeds.feedburner.com/~r/Pedroblog/~4/IuU1W14EPWQ" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>#SwitchConf Day 1</title>
		<link>http://feedproxy.google.com/~r/Pedroblog/~3/w1j74DjHuJI/switchconf-day-1.html</link>
		<comments>http://174.137.191.6/~pedromfs/blog/2010/05/switchconf-day-1.html#comments</comments>
		<pubDate>Mon, 17 May 2010 00:56:14 +0000</pubDate>
		<dc:creator>Pedro Santos</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Web social]]></category>

		<guid isPermaLink="false">http://blog.pedromfs.com/?p=195</guid>
		<description><![CDATA[This weekend I&#8217;ve been in beautiful Coimbra to attend to Switch Conference. As usual, the conference engine started with the organizer speech. Ricardo told the audience that &#8216;networking is the key to connecting to people&#8217; and &#8230; <a class="more-link" href="http://174.137.191.6/~pedromfs/blog/2010/05/switchconf-day-1.html">More<span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>This weekend I&#8217;ve been in beautiful Coimbra to attend to Switch Conference.</p>
<p>As usual, the conference engine started with <a title="Ricardo's twitter" href="http://www.twitter.com/ricardojrsousa " target="_blank">the organizer</a> speech.<br />
Ricardo told the audience that &#8216;networking is the key to connecting to people&#8217; and that connections can solve real life problems, such as the ones he had with speakers dropouts.</p>
<p>The 1st day of the conference was filled with 4 panels, <em>We live in science</em>, <em>Web today by Active Media</em>, <em>Entrepreneurship always rule</em> and <em>World out there</em>.</p>
<p><em><strong>We live in Science Panel</strong></em></p>
<p><strong>José Pereira Leal &amp; </strong><strong>Mónica Bettencourt Dias</strong></p>
<p>José talked about how bio informatics is used for curing deceases and saving the economy.</p>
<p>Human genome is made of 3.000.000.000 letters, which are organized as a big electric circuit.<br />
BBI (before bio informatics) it took more than 10 years to start gathering interesting information from the human genome. ABI (after BI), a single machine can decode all the human genome in less than 2 day.</p>
<p>Monica talked about cell proliferation and how it&#8217;s based on pre-determined models. Many deceases, such as cancer, appear from an error in cell proliferation.</p>
<p>On the Q&amp;A was discussed the payment of scientist with tax money and what&#8217;s the public opinion about it.</p>
<p><strong><em>Web today by Active Media<br />
</em></strong></p>
<p><a title="Hugo Almeida's twitter" href="http://www.twitter.com/haldenbeaumont" target="_blank"><strong>Hugo Almeida</strong></a></p>
<p>Hugo talked about his passion, 3d virtual worlds.</p>
<p>He presented some projects he worked in <a title="Second Life" href="http://secondlife.com/" target="_blank">Second Life</a> and gave us a backstage view of creating a video in a fully 3d world, working with people all around the world.</p>
<p>Check this cool video:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/3v6dhVP-Ezk&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/3v6dhVP-Ezk&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Quoting Hugo,</p>
<blockquote><p><em>&#8220;Our past should inspire our present and future!&#8221;</em></p></blockquote>
<p><a title="Stephanie's twitter" href="http://www.twitter.com/stephtara" target="_blank"><strong>Stephanie Booth</strong></a></p>
<p>Stephanie Talked about being your own boss by freelancing.</p>
<p>Her presentation was divided in 5 themes:</p>
<p><em>Marketing</em></p>
<ul>
<li>Be social on web, and participate in events. Market yourself;</li>
<li>Network for people, meet them and then a business can start out of it;</li>
</ul>
<p><em>Time and organization</em> &#8211; Have a system, divide carefully your time between making things happen and management;</p>
<p><em>Making money</em></p>
<ul>
<li>Be expensive! You are good so charge the right price;</li>
<li>Always ask for advances, you don&#8217;t want to be caught on a bad situation;</li>
<li>Have different prices for each client and never charge for time, but for value added to the client;</li>
</ul>
<p><em>Managing clients</em></p>
<ul>
<li>Manage clients, you are the boss not your clients;</li>
<li>Weed out difficult clients, you don&#8217;t need them;</li>
</ul>
<p><em>Staying sane</em></p>
<ul>
<li>Learn to say no, that&#8217;s a requirement;</li>
<li>Have friends and/or buddies around you;</li>
<li>Enjoy evenings, weekends and take holidays.</li>
</ul>
<p><strong><a title="Luis Monteiro's twitter" href="http://www.twitter.com/rumoantarctica" target="_blank">Luis Monteiro</a></strong></p>
<p>Luis is a very energetic and funny guy. He told the audience the story of how he won the contest which took him to Antarctic for 15 days and how much effort and sweat that took him to win it.</p>
<p>He and his friends built from ground up a custom dashboard with information from the contest to track all the votes. With this data, he find out which were the best ways to have more votes</p>
<p>The main highlight of the talk was: <em>You need to enjoy the road to your dream and know how to feel fulfilled when you realize it</em>.</p>
<p><strong><em>Entrepreneurship always rule</em></strong></p>
<p><strong><a title="Celso's twitter" href="http://www.twitter.com/celso" target="_blank">Celso Martinho</a></strong> &#8211; Entrepreneurship &#8211; a frogs perspective</p>
<p>Celso started giving the &#8220;frog&#8217;s&#8221; history perspective.</p>
<p>He talked about Sapo growth, how they still focus on open source, how they try to challenge their workers (staying with the startup feeling) and how they expand their &#8216;territory&#8217; and keep close to the talented ones.</p>
<p>Celso ended giving 5 tips for entrepreneurship:</p>
<ul>
<li> Hard work;</li>
<li> Passion (not obsession);</li>
<li> Persistence;</li>
<li>Excellence(don&#8217;t settle for the average);</li>
<li> Irreverence.</li>
</ul>
<p><strong><a title="Fred's twitter" href="http://www.twitter.com/f" target="_blank">Fred Oliveira</a></strong></p>
<p>Fred, as always, made a great &amp; sarcastic presentation.</p>
<p>We started by warning everyone to not become an entrepreneur.</p>
<p>For him, entrepreneurs are stupid because</p>
<ol>
<li> Your brain will fry</li>
<li>Your clock will became obsolente</li>
<li>Your wallet will became empty</li>
<li> Your social life will be compared to that of a carrot</li>
</ol>
<p>But they have motivation:</p>
<ol>
<li> They work for themselves</li>
<li> They work on &#8216;new ideas&#8217;</li>
<li> They fix &#8216;real problems&#8217; (real for them)</li>
<li> They enjoy failure.WTF!</li>
</ol>
<p>But in the end, Fred says that it&#8217;s a fact that people like that change the world, and they are happy.</p>
<p>Quoting Fred:</p>
<blockquote><p><em>&#8220;Go make something special&#8221;</em></p></blockquote>
<p><strong><a title="Robert's twitter" href="http://www.twitter.com/robertboogaard" target="_blank">Robert Boogard</a></strong></p>
<p>Robert is the CEO of AdVENTURE, a business angel investor. He gave some advice based on his experience working with entrepreneurs:</p>
<ul>
<li>Entrepreneurship is not for everyone, it&#8217;s a very uncertain life;</li>
<li> One of the best way to finance your entrepreneurship is your job (I really was amazed by this!);<br />
The more money you ask, the more they will take from you and your company;</li>
<li> VC usually don&#8217;t finance early stage companies;<br />
Find the right investor, chose one that has the same interests as you and feels the same way;</li>
<li> Show passion about your business;</li>
<li>Be yourself.</li>
</ul>
<p><a title="Loic's twitter" href="http://www.twitter.com/loic" target="_blank"><strong>Loic Le Meur</strong></a></p>
<p>Loic is the founder of <a title="Seesmic" href="http://www.seesmic.com" target="_blank">Seesmic </a>and showed himself through Skype video.</p>
<p>He stated same good n&#8217;old entrepreneurship guidelines:</p>
<ul>
<li>Stop thinking and do something;</li>
<li>Start doing for fun and let it grow;</li>
<li>Allow the idea to change;</li>
<li>Allow the user group to help grow the idea;</li>
<li>Share your idea and not keep it for yourself;</li>
<li>Ship a product, ask for feedback and pay attention to it;</li>
<li>Respond to feedback faster than you actualy can.</li>
</ul>
<p>Honestly, i was expecting something more from him.</p>
<p><em><strong>World out there<br />
</strong></em></p>
<p><strong><a title="Paulo's twitter" href="http://www.twitter.com/pauloquerido">Paulo Querido</a></strong></p>
<p>Paulo&#8217;s talk had 2 main themes, the history of  journalism tools and how journalists adapt to new technologies over time, and then he made a showcase of some site/blogs that are changing the paradigm of journalism with basically no costs and using user generated content.</p>
<p><a title="Jorge company" href="http://teambuilding.pt/"><strong>Jorge Sequeira</strong></a></p>
<p>Jorge is a funny guy and gave an excellent talk about self confidence and not giving up.</p>
<p>His talk was a mix of fun and ugly truth. I&#8217;ll leave here some of the highlights:</p>
<ul>
<li>Entrepreneurship = envolvement + commitment;</li>
<li> Too much mainstreem is bad for you, be yourself and you&#8217;ll live a good life;</li>
<li>Portuguese people need a<em> Yes we can </em>thinking;</li>
<li>You need to break your psychological barriers, face your fears and get over them. Fear is a mind state;</li>
<li>Errors will come, you just need to look at them with a smile on your face;</li>
<li>We should dream more about success, it&#8217;s good for mental health;</li>
<li><em><strong>Some people die with an unused head</strong></em></li>
</ul>
<p>Day 2 will come tomorrow <img src='http://174.137.191.6/~pedromfs/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  stay tuned!</p>
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		<title>Shift 2010 – Day 2</title>
		<link>http://feedproxy.google.com/~r/Pedroblog/~3/r0wlQzW4sIw/shift-2010-day-2.html</link>
		<comments>http://174.137.191.6/~pedromfs/blog/2010/05/shift-2010-day-2.html#comments</comments>
		<pubDate>Mon, 17 May 2010 00:55:08 +0000</pubDate>
		<dc:creator>Pedro Santos</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Web social]]></category>

		<guid isPermaLink="false">http://blog.pedromfs.com/?p=180</guid>
		<description><![CDATA[Well, first of all yes, I&#8217;m still alive! And now let&#8217;s continue&#8230; The second day started with Paulo Markun&#8217;s talk &#8211;  TV Radio and Web convergence &#8211; where he talked about the state of art technology &#8230; <a class="more-link" href="http://174.137.191.6/~pedromfs/blog/2010/05/shift-2010-day-2.html">More<span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Well, first of all yes, I&#8217;m still alive! And now let&#8217;s continue&#8230;</p>
<p>The second day started with Paulo Markun&#8217;s talk &#8211;  TV Radio and Web convergence &#8211; where he talked about the state of art technology of television, radio and web in Brazil. He showed examples of services that really put the power on its users, as a radio station program that is filled with user generated content, from podcasts to interview, music playlists and tv programs that connect all the platforms (on line with portuguese program &#8217;5 para a meita noite&#8217;).</p>
<p>Next presentation was <a href="http://2010.shift.pt/talk/show/102">Deconstructing DIY</a> by <a title="elmine blog" href="http://elmine.wijnia.com/weblog/">Elmine Wijnia</a>. Was a nice presentation where she confronted the old DIY vs the new DIY &#8211; Fix stuff in your house vs Personal education &amp; professional life &#8211; and I have to agree that the DIY is converging into doing what we really like and making a life out of it. Another highlight of the talk was &#8216;You need to give people space so they can discover what they&#8217;re really passionate about&#8217;.</p>
<p>Afterwards <a title="simonecortesi" href="http://twitter.com/simonecortesi">Simone Cortesi</a> talked about <a href="http://2010.shift.pt/talk/show/111">OpenStreepMap</a>. Quoting Simone: &#8220;OSM is for maps what wikipedia is for encyclopedias&#8221; &amp; &#8220;All the maps are free of use by creative commons&#8221; (cc-by-sa). The main focus of OSM is to make geodata free, open and current, which in real life is expensive, very restrictive (if available) and not up to date.<br />
One GREAT example he gave about up to date information was the map they made after haiti disaster. With OSM they could track every information on site and make it available to everyone there. You could find where was the nearby shelter, where you could get food and other provisions. Really amazing stuff and all for free.<br />
He also gave some examples of user generated content with public API&#8217;s (yay!) such as filters for cycle and walk paths.</p>
<p>Next on the schedule was <a title="work like the network" href="http://2010.shift.pt/talk/show/116">Work like the network: six ways organizations are fundamentally reorganizing since the advent of the internet</a> by <a href="http://getsatisfaction.com/">Lane Becker</a>. Lane talked about the way that organization must look at their own businesses to find and create value on the core surroundings and not be afraid of the competition.<br />
Nowadays every company needs to understand that theirs customers are out there and find out the best way to reach them. Every part of the organization value chain is now aware of the costumer and the impact that can have on their piece of the business.</p>
<p>The next two talks were done by skype video conference.</p>
<p>The first one was <a href="http://2010.shift.pt/talk/show/115">Undercover user experience</a> by <a title="cennydd" href="http://twitter.com/Cennydd">Cennydd Bowles</a>. He started the talk by saying we should always put people first presenting the amazing undercover manifesto:</p>
<ul>
<li>Going undercover;</li>
<li>Design ground up, not top down;</li>
<li>Delivery, not deliverables;</li>
<li>Good today is better than great next year;</li>
<li>Working with people, not against them;</li>
<li>Actions, not words.</li>
</ul>
<p>The following talk was <a title="Huffduffer" href="http://2010.shift.pt/talk/show/126">Huffdufer: A personal projec</a> by <a title="adactio" href="http://twitter.com/adactio">Jeremy Keith</a>. I came late to this one and only got one highlight: <em>use API&#8217;s to enhance your website</em>.</p>
<p>Last talk of Shift was <a href="http://2010.shift.pt/talk/show/125">Maker households</a> by <a href="http://tonzijlstra.eu">Ton Zylstra</a>. The mantra here was DIY as literacy and the importance of making connections throughout your personal and professional life. We all need to have/gain empathy with connections.</p>
<p>After the last talk, all the Shift team went up on the stage and gave the final speech about the difficulties they had this year and the importance to never give up and stay focus in your objectives.</p>
<p>It were 2 great days and I have to congratulate the organization for all the efforts to overcome all the problems. Great work guys!</p>
<p>You can always see some presentations on the <a href="http://2010.shift.pt/news/show/sessions-and-slides-part-1  ">official website</a>. They are updating the website so stay tuned.</p>
<p><a href="http://vimeo.com/kattiatv">Kattia Hernandez</a> made a great video and uploaded it on <a href="http://vimeo.com">Vimeo</a></p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=11074506&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=11074506&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>You can see some photos on my <a title="My flickr set" href="http://www.flickr.com/photos/pedromfs/sets/72157623746457135/" target="_blank">flickr set</a>.</p>
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		<title>Shift 2010 – Day 1</title>
		<link>http://feedproxy.google.com/~r/Pedroblog/~3/iQhx61e42w4/shift-2010-day-1.html</link>
		<comments>http://174.137.191.6/~pedromfs/blog/2010/04/shift-2010-day-1.html#comments</comments>
		<pubDate>Sat, 17 Apr 2010 02:06:09 +0000</pubDate>
		<dc:creator>Pedro Santos</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Web social]]></category>

		<guid isPermaLink="false">http://blog.pedromfs.com/?p=176</guid>
		<description><![CDATA[Today was the first day of Shift 2010 at Teatro Aberto in Praça de Espanha, Lisboa. This year&#8217;s theme is DIY &#8211; Do It Yourself, quoting shift&#8217;s website, with a single purpose: to empower you, so &#8230; <a class="more-link" href="http://174.137.191.6/~pedromfs/blog/2010/04/shift-2010-day-1.html">More<span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Today was the first day of <a title="Shift 2010" href="http://2010.shift.pt/">Shift 2010</a> at Teatro Aberto in Praça de Espanha, Lisboa.</p>
<p>This year&#8217;s theme is DIY &#8211; Do It Yourself, quoting shift&#8217;s  website, <em>with a single purpose: <strong>to empower you, so that you  can empower others</strong></em>.</p>
<p>We were welcomed with the following pack:</p>
<p><img class="aligncenter" title="Shift 2010 welcome pack" src="http://farm5.static.flickr.com/4062/4526717732_e3d5f2623f.jpg" alt="Shift 2010 welcome pack" width="284" height="378" /></p>
<p>I started the conference by attending to an amazing workshop given by <a title="Yasmina webpage" href="http://www.bananeira.net/">Yasmina Haryono</a> and <a title="Rui Madeira's webpage" href="http://ruim.pt/">Rui Madeira</a> &#8211; Staying soft in a world gone hard.</p>
<p>This workshop really broke some ice between those who attend. We created a PlayDoh version of our interests with various colors, Orange corresponded to  technology, green design, red research, blue business and yellow other interests (you can look for my version on <a href="http://www.flickr.com/photos/pedromfs/4526083325/in/set-72157623746457135/">my flickr</a>). After going back in time with the PlayDoh, we were divided in groups of 3 and 4 and had one of four problems to solve. <a title="My team!" href="http://twitpic.com/1fz0mt">My team and I</a> chose &#8216;Clear the European sky from the volcano ashes&#8217; and we came up with the really <a title="Cool idea!" href="http://www.flickr.com/photos/pedromfs/4526718072/in/set-72157623746457135/">cool idea</a> of creating a RedBull &#8216;Volcano&#8217; Race to clear up the sky. This was a really amazing workshop (repeating I know!) with lots of good ideas and laughts.</p>
<p>After the the workshop it was time for the opening keynote, where it was proven that Murphy Laws really do exists &#8211; some speakers couldn&#8217;t come to Portugal because of the volcano ashes and, to keep it up, the projector broke down. Tough luck for the organization <img src='http://174.137.191.6/~pedromfs/blog/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<p style="text-align: left;">Next was time for <a href="http://friendfeed.com/jantanner">Christoph Fahle</a>&#8216;s talk, for those who don&#8217;t know him he&#8217;s one of the founders of <a title="Betahaus" href="http://www.betahaus.de/">Betahaus</a>. He talked about his experience of starting a coworking space and evolving it into a business. He also gave THE 2 best definitions for a coworking space: &#8216;café and office payed as a fitnessstudio&#8217; and &#8216;like an internet platform on the real life&#8217;.</p>
<p style="text-align: left;">Next on schedule was João Guerra Santos with &#8216;Fitness Yourself&#8217;.  João gave a nice talk about what it takes to have the commitment of practicing a sport and he give various tips and how to&#8217;s like a running for dummies book. In the end he gave a piece of paper with some sites that can motivate you to start running.</p>
<p style="text-align: left;">After all that exercise, <a href="http://twitter.com/jsierles">Joshua Sierles</a> from <a title="37 signals" href="http://37signals.com/">37 signals</a> came to talk about &#8216;Working on road&#8217; and his nomad lifestyle. He pointed out that <em>the most important collaboration tool is trust</em> and <em>awareness is the key for everything</em> and then he gave some tips that help him &#8216;survive&#8217; his lifestyle, shed, discover(y), look (everywhere), stay (stick around somewhere), scope (your work), reward yourself, exercise (key point!), packing and resources (try couch surfing). Maybe this was the most expected keynote of the day and it didn&#8217;t disappointed, but everyone has to admit that not everyone can have that kind of lifestyle.</p>
<p style="text-align: left;">And last but not least I attended to &#8217;5 para a meia noite: how the first cross-platform show in Portugal made us rethink all&#8217; by Ricardo Tomé and Bruno Lima Santos. They explained to the audience all the re-thinking of a new production process, all the assets needed, the approach taken to make it a reality and the importance of connecting to the public. They ended the presentation impressing everyone on the room with the real audience numbers.</p>
<p style="text-align: left;">First day was great, hoping tomorrow will be the same. See you there!</p>
<p style="text-align: center;"><a title="SHiFT - Social and Human Ideas For Technology" href="http://www.shift.pt"><img src="http://shift.pt/images/banners/2010/300x170_3.png" border="0" alt="SHiFT - Social and Human Ideas For Technology" /></a></p>
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		<title>Trip to the Netherlands, not Holland!</title>
		<link>http://feedproxy.google.com/~r/Pedroblog/~3/GHF7IcLYWJg/trip-to-the-netherlands-not-holland.html</link>
		<comments>http://174.137.191.6/~pedromfs/blog/2010/04/trip-to-the-netherlands-not-holland.html#comments</comments>
		<pubDate>Thu, 15 Apr 2010 23:59:45 +0000</pubDate>
		<dc:creator>Pedro Santos</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[trip]]></category>
		<category><![CDATA[World]]></category>

		<guid isPermaLink="false">http://blog.pedromfs.com/?p=163</guid>
		<description><![CDATA[From March 24 to March 29 I went on a trip to the Netherlands to visit a friend (hi there Paulo!) who&#8217;s studying there and to travel around the country. Before everything else and for everyone who &#8230; <a class="more-link" href="http://174.137.191.6/~pedromfs/blog/2010/04/trip-to-the-netherlands-not-holland.html">More<span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>From March 24 to March 29 I went on a trip to the Netherlands to visit a friend (hi there Paulo!) who&#8217;s studying there and to travel around the country.</p>
<p>Before everything else and for everyone who doesn&#8217;t know, the country is actually called The Netherlands not Holland. Holland are just 2 provinces from the total of 12. So when you go there, call the right name to the country or you may get someone very angry.</p>
<p style="text-align: left;">Now let&#8217;s talk about the country&#8230;</p>
<p style="text-align: left;">While there, I&#8217;ve been on <a title="Wageningen @ google" href="http://maps.google.pt/maps/place?um=1&amp;ie=UTF-8&amp;q=wageningen&amp;fb=1&amp;gl=pt&amp;ftid=0x47c7ab5ede805457:0x5a05400d519f4782&amp;ei=f5nHS9nrLZCCmQO4y9WPAw&amp;sa=X&amp;oi=geocode_result&amp;ct=title&amp;resnum=1&amp;ved=0CAwQ8gEwAA">Wageningen</a> (where my friend is living), Amsterdam and Groningen(on the north) and traveled between them by train, which allowed me to enjoy the sights and the beautiful landscapes.</p>
<p style="text-align: left;">There were a bunch of things that really amazed me there:</p>
<ul>
<li>Everything&#8217;s green and clean (even the streets are cleaned)</li>
<li>Everyone, EVERYONE speaks english</li>
<li>Bikes everywhere and everyone rides a bike (and I learned how to!)</li>
<li>Public transportation works</li>
<li>Public transportation works (yes I know&#8230;)</li>
<li>The architecture is just amazing and in harmony with the environment</li>
<li>Civilized country (really civilized not just for others to see)</li>
</ul>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157623855424648%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157623855424648%2F&amp;set_id=72157623855424648&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowfullscreen="true" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157623855424648%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157623855424648%2F&amp;set_id=72157623855424648&amp;jump_to="></embed></object></p>
<p style="text-align: left;">As everything, there is also a bad part&#8230; There are some really detestable Dutch people, Dutch beer sucks (sad but true, sorry), everything&#8217;s expensive (i&#8217;ve paid 19.80€ for 3 <em>croissants</em> and 3 <em>capuccino&#8217;s</em>) and the weather, as the beer, sucks.</p>
<p style="text-align: left;">Five days wasn&#8217;t enough to enjoy everything to it&#8217;s full, I stayed on &#8216;ve only been on Amsterdam for 8 hours so I haven&#8217;t visited any museum (big fail I know) neither saw all the city. The next time I&#8217;ll spend more time on Amsterdam for sure!</p>
<p style="text-align: left;">One more thing, i&#8217;m going to be on shift2010 today and tomorrow, so if you&#8217;re going I hope to meet you there!</p>
<p style="text-align: left;">
<p style="text-align: center;"><a title="SHiFT - Social and Human Ideas For Technology" href="http://www.shift.pt"><img src="http://shift.pt/images/banners/2010/300x170_6.png" border="0" alt="SHiFT - Social and Human Ideas For Technology" /></a></p>
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		<title>Minimalism and clutter</title>
		<link>http://feedproxy.google.com/~r/Pedroblog/~3/15ACdCGcp_8/minimalist-and-clutter.html</link>
		<comments>http://174.137.191.6/~pedromfs/blog/2010/04/minimalist-and-clutter.html#comments</comments>
		<pubDate>Sun, 04 Apr 2010 23:54:44 +0000</pubDate>
		<dc:creator>Pedro Santos</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[minimalism]]></category>

		<guid isPermaLink="false">http://blog.pedromfs.com/?p=151</guid>
		<description><![CDATA[If you stop for 5 minutes and look for your current life, you&#8217;ll certainly notice that  you are filled with distractions and  stuff you own and don&#8217;t care anymore, or that you bought and never actually &#8230; <a class="more-link" href="http://174.137.191.6/~pedromfs/blog/2010/04/minimalist-and-clutter.html">More<span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>If you stop for 5 minutes and look for your current life, you&#8217;ll certainly notice that  you are filled with distractions and  stuff you own and don&#8217;t care anymore, or that you bought and never actually used to it&#8217;s full. This stuff is basically cluttering up your life.<br />
All this stuff lead us to procrastinate more and live a more stressful life.</p>
<p>When I realized this, I was sitting just where you are (figuratively) and decided to make something to change &#8211; unclutter.</p>
<p><a href="http://blog.pedromfs.com/wp-content/uploads/2010/04/simplify.png"><img src="http://blog.pedromfs.com/wp-content/uploads/2010/04/simplify-300x77.png" alt="" title="simplify" width="300" height="77" class="aligncenter size-medium wp-image-159" /></a></p>
<p>There are many things you can take a minimalist approach and/or unclutter easily:</p>
<ul>
<li>Your wallet (skip all the receipts and save paper)</li>
<li>Working desk (countless papers and distractions)</li>
<li>Computer desktop (too many icons on the desktop right?)</li>
<li>DVD&#8217;s (sure you&#8217;ll watch all those movies all over again&#8230;be realistic!)</li>
<li>Random stuff around your life (you can find a place for everything and keep it on it&#8217;s place)</li>
<li>Your wardrobe (at least one time a year and donate the unwanted stuff)</li>
<li>Your designs (if you&#8217;re into that)</li>
<li>Environment (greener lifestyle)</li>
</ul>
<p>There&#8217;s a list of endless things you can change in order to life &#8216;freely&#8217;.</p>
<p>I chalenge you do something for 1 week or month and then tell me if you</p>
<ul>
<li>don&#8217;t enjoy more your time</li>
<li>are more productive</li>
<li>have more time</li>
<li>feel less stressful</li>
</ul>
<p>Now breathe and enjoy <img src='http://174.137.191.6/~pedromfs/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>More read on:</p>
<ul>
<li><a href="http://zenhabits.net/">http://zenhabits.net/</a></li>
<li><a href="http://mnmlist.com/">http://mnmlist.com/</a></li>
<li><a href="http://mnmlist.com/links/">http://mnmlist.com/links/</a></li>
<li><a href="http://www.ridiculouslyextraordinary.com/">http://www.ridiculouslyextraordinary.com/</a></li>
<li><a href="http://www.becomingminimalist.com/">http://www.becomingminimalist.com/</a></li>
</ul>
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		<title>My take on Talks 2.0</title>
		<link>http://feedproxy.google.com/~r/Pedroblog/~3/feuIZzekAGA/my-take-on-talks-2-0.html</link>
		<comments>http://174.137.191.6/~pedromfs/blog/2010/03/my-take-on-talks-2-0.html#comments</comments>
		<pubDate>Tue, 02 Mar 2010 09:10:27 +0000</pubDate>
		<dc:creator>Pedro Santos</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://blog.pedromfs.com/?p=145</guid>
		<description><![CDATA[Last saturday some friends and I went to FEUP to attend to Talks 2.0. The main theme was &#8216;errors and successes in creating technology companies&#8217;. The conference was divided in three panels. The first one was &#8230; <a class="more-link" href="http://174.137.191.6/~pedromfs/blog/2010/03/my-take-on-talks-2-0.html">More<span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Last saturday some friends and I went to <a href="http://www.fe.up.pt/">FEUP</a> to attend to <a href="http://www.talks20.com/">Talks 2.0</a>. The main theme was &#8216;errors and successes in creating technology companies&#8217;.</p>
<p style="text-align: center;"><a title="DSCF0545 by pedromfs, on Flickr" href="http://www.flickr.com/photos/pedromfs/4396864256/"><img src="http://farm5.static.flickr.com/4027/4396864256_d99dd7fdee.jpg" alt="DSCF0545" width="430" height="305" /></a></p>
<p>The conference was divided in three panels. The first one was named <em>new entrepreneurs</em> as all of the presenters were from small portuguese companies &#8211; José Fonseca from <a href="http://blip.pt/">Blip.pt</a>, Leo Xavier from <a href="http://www.quodis.com/">Quodis</a> and Bruno Augusto from <a href="http://www.practicalway.eu/">Practical Way Software</a>. The main points were the following:</p>
<ul>
<li>Choose the right timing;</li>
<li>Give clients some confidence;</li>
<li>Stay in the community;</li>
<li>Don&#8217;t spend too much time thinking about version 1;</li>
<li>Allow your ideia do envolve and change into new ideas;</li>
<li>Seed your future and your opportunities;</li>
<li>Be transparent and honest;</li>
<li>Think global;</li>
<li>Be proactive;</li>
<li>Motivation, motivation, motivation.</li>
</ul>
<p style="text-align: center;"><a title="DSCF0570 by pedromfs, on Flickr" href="http://www.flickr.com/photos/pedromfs/4396873548/"><img src="http://farm5.static.flickr.com/4005/4396873548_ff9dbfe3d5.jpg" alt="DSCF0570" width="430" height="305" /></a></p>
<p>The 2nd panel of speakers were defined by <em>Exploring new opportunities</em> as their business are evolving and becoming more mature. The sits were occupied by Ademar Aguiar from <a href="http://www.escolinhas.pt/">Tecla colorida</a>,  Francisco Fonseca from <a href="http://www.anubisnetworks.com/">Anubisnetworks</a> and Helena Leite from <a href="http://cardmobili.com/">Cardmobili</a>. They talked about errors, mistakes and good things that made them who they are today:</p>
<ul>
<li>Choose the right brand (make sure that everyone around the world can spell it);</li>
<li>Choose the right logo (make sure that isn&#8217;t offensive to any culture);</li>
<li>Register intelectual property;</li>
<li>Make a normal distribution graph of the target audience;</li>
<li>If you have an ideia, speak about it;</li>
<li>Strategy always comes first;</li>
<li>Don&#8217;t ask too much to people around you;</li>
<li>Leave a mark on clients (look at small details!);</li>
<li>Always try to play in the &#8216;big league&#8217; &#8211; be ambicious;</li>
<li>Add value to your products/services;</li>
<li>To sell something you only need to be good enough and not the best;</li>
<li>Be agile;</li>
<li>Give it all you&#8217;ve got.</li>
</ul>
<p style="text-align: center;"><a title="DSCF0604 by pedromfs, on Flickr" href="http://www.flickr.com/photos/pedromfs/4396117771/"><img src="http://farm3.static.flickr.com/2691/4396117771_f71653d50b.jpg" alt="DSCF0604" width="430" height="305" /></a></p>
<p>The 3rd and last panel - <em>Successes in series</em> &#8211; was Luis Baptista-Coelho from <a href="http://www.ndriveweb.com/">Ndrive</a>, Miguel Monteiro from <a href="http://www.chip7.pt/">Chip7</a>/<a href="http://www.seara.com/">seara.com</a>/<a href="http://www.introduxi.pt/">INTROduci</a> and Vitor Dinis from <a href="http://www.pathena.com/">Pathena</a>. I like to call this last panel the <em>CEO Panel</em> as all of the members were way more into business then into technology, but they brought to the &#8216;table&#8217; some good points:</p>
<ul>
<li>Never let down when you&#8217;re on a bad moment;</li>
<li>Be visionar, pioneer, passionate and energetic;</li>
<li>Be confident and take risks;</li>
<li>Sell for the right prince and never lose credibility;</li>
<li>Define yourself and your company;</li>
<li>Be unconsciously competent;</li>
</ul>
<p>You can find more pictures of the event here:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157623405137873%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157623405137873%2F&amp;set_id=72157623405137873&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=71649" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://www.flickr.com/apps/slideshow/show.swf?v=71649" allowfullscreen="true" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157623405137873%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fpedromfs%2Fsets%2F72157623405137873%2F&amp;set_id=72157623405137873&amp;jump_to="></embed></object></p>
<p style="text-align: left;">Next event will be <a href="http://2010.shift.pt/">Shift10</a>, if you haven&#8217;t registered yet there&#8217;s still time!</p>
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		<title>Cross-Eye 3D</title>
		<link>http://feedproxy.google.com/~r/Pedroblog/~3/vQqP-8MEv20/cross-eye-3d.html</link>
		<comments>http://174.137.191.6/~pedromfs/blog/2010/02/cross-eye-3d.html#comments</comments>
		<pubDate>Sun, 07 Feb 2010 19:26:38 +0000</pubDate>
		<dc:creator>Pedro Santos</dc:creator>
				<category><![CDATA[Journal]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://blog.pedromfs.com/?p=140</guid>
		<description><![CDATA[Have you seen Avatar yet? Were you amazed by the 3d tech used on the movie? It made you dizzy? Well, if so you can close this tab/browser window, if not continue reading. Recently I found &#8230; <a class="more-link" href="http://174.137.191.6/~pedromfs/blog/2010/02/cross-eye-3d.html">More<span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Have you seen Avatar yet? Were you amazed by the 3d tech used on the movie?<br />
It made you dizzy? Well, if so you can close this tab/browser window, if not continue reading.</p>
<p>Recently I found a technique &#8211; Cross-Eye 3D &#8211; that allow us to see (specific) 3d content using only your eyes without the need of 3d glasses.</p>
<p>Watch the following video:</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/zBa-bCxsZDk&amp;hl=en_US&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/zBa-bCxsZDk&amp;hl=en_US&amp;fs=1&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>This will probably make your eyes hurt for a bit and give you some headaches, but in the end it&#8217;ll worth it.</p>
<p>You can find more images and info in these sites:</p>
<ul>
<li><a href="http://digital-photography-school.com/?p=1685">9 Crazy Cross Eye 3D Photography Images and How to Make Them</a></li>
<li><a href="http://bbs.keyhole.com/ubb/ubbthreads.php?ubb=showflat&amp;Number=45556&amp;site_id=1#import">Google Earth 3d images</a></li>
<li><a href="http://www.marsunearthed.com/CrossEyed_3D/MarsCross-Eyed_3DIndex.htm">Mars 3D</a></li>
<li><a href="http://www.openprocessing.org/visuals/?visualID=7024">OpenProcessing beta</a> (great effect!)</li>
</ul>
<p>And you can always perform a <a href="http://www.google.com/search?q=cross+eye+3d">google</a> or <a href="http://www.youtube.com/results?search_query=cross+eye+3d">youtube</a> search for more.</p>
<p>It would be a nice experiment developing a website with this on mind, don&#8217;t you think? <img src='http://174.137.191.6/~pedromfs/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>Ipad or Ipadn’t</title>
		<link>http://feedproxy.google.com/~r/Pedroblog/~3/zMehL2iSGaM/ipad-or-ipadnt.html</link>
		<comments>http://174.137.191.6/~pedromfs/blog/2010/01/ipad-or-ipadnt.html#comments</comments>
		<pubDate>Thu, 28 Jan 2010 00:49:03 +0000</pubDate>
		<dc:creator>Pedro Santos</dc:creator>
				<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://blog.pedromfs.com/?p=134</guid>
		<description><![CDATA[So today was a big day for Apple fan boys and haters (unfortunately we always have both of them). After the traditional blablabla, Steve Jobs presented the pseudo Apple tablet &#8211; Ipad So the Ipad can &#8230; <a class="more-link" href="http://174.137.191.6/~pedromfs/blog/2010/01/ipad-or-ipadnt.html">More<span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>So today was a big day for Apple fan boys and haters (unfortunately we always have both of them). After the traditional blablabla, Steve Jobs presented the pseudo Apple tablet &#8211; Ipad</p>
<p><img class="aligncenter" src="http://images.apple.com/ipad/gallery/images/hardware-01-20100127.jpg" alt="" width="436" height="251" />So the Ipad can be put between a macbook and an iphone. This device was made to.. <a href="http://www.apple.com/ipad/features/">well go here to find out</a>.</p>
<p>Before saying anything else, I love the concept:</p>
<ul>
<li>Web &#8216;surfer&#8217; and email &#8211; you gotta love experiencing the web with this;</li>
<li>Gaming platform &#8211; bring me some old &amp; new point &amp; click games;</li>
<li>eBook reader &#8211; 16gb of books within a 13.4 mm device? definitely a win;</li>
<li>Movies &#8211; watching movies on a 10&#8242; while on the train can only be perfect.</li>
</ul>
<p>BUT (there&#8217;s always one but&#8230;)</p>
<p>No multitasking.</p>
<p>I can stand no hdmi out(with Apple products you always need an adapter), no camera (sincerely i wouldn&#8217;t use it) and no flash (Apple must be working with Adobe to bring this to Ipad), but no multitasking?</p>
<p>Well, if Ipad is going to the market to battle with netbooks, it NEEDS multitasking. <span style="text-decoration: line-through;">What&#8217;s the point of reading the morning email and checking the calendar for the day without a good ambient music?</span> Why can&#8217;t I have IM on the background while I&#8217;m browsing the web? What the hell Apple?</p>
<p>I think Apple needs to rethink their strategy on this. Maybe a new version of the OS will bring multitasking but without it, it&#8217;s definitely a Ipadn&#8217;t.</p>
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		<title>Help Haiti</title>
		<link>http://feedproxy.google.com/~r/Pedroblog/~3/XFT5U1lnL9M/help-haiti.html</link>
		<comments>http://174.137.191.6/~pedromfs/blog/2010/01/help-haiti.html#comments</comments>
		<pubDate>Thu, 21 Jan 2010 23:37:16 +0000</pubDate>
		<dc:creator>Pedro Santos</dc:creator>
				<category><![CDATA[World]]></category>
		<category><![CDATA[donation]]></category>
		<category><![CDATA[natural disasters]]></category>

		<guid isPermaLink="false">http://blog.pedromfs.com/?p=108</guid>
		<description><![CDATA[I know the earthquake on Haiti was on January 12 but if you haven&#8217;t made a donation yet, it&#8217;s never too late to make your contribution. Instead of eating that cake(full of carbs) tomorrow you can &#8230; <a class="more-link" href="http://174.137.191.6/~pedromfs/blog/2010/01/help-haiti.html">More<span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I know the earthquake on Haiti was on January 12 but if you haven&#8217;t made a donation yet, it&#8217;s never too late to make your contribution.</p>
<div id="attachment_110" class="wp-caption aligncenter" style="width: 310px"><a href="http://googleblog.blogspot.com/2010/01/posted-by-soandso-soandso-team.html"><img class="size-medium wp-image-110" title="dn34gwb_70dj38wmcc_b" src="http://blog.pedromfs.com/wp-content/uploads/2010/01/dn34gwb_70dj38wmcc_b-300x282.jpg" alt="Haiti before and after" width="300" height="282" /></a><p class="wp-caption-text">Haiti before and after</p></div>
<p>Instead of eating that cake(full of carbs) tomorrow you can spare 2/3€ and make a donation knowing that you helped someone.</p>
<p>Here you have some options for donation:</p>
<ul>
<li><a href="http://www.ami.org.pt/default.asp?id=p1p8&amp;l=1">AMI</a> (Portugal only)</li>
<li><a href="http://www.oikos.pt/index.php?option=com_content&amp;task=view&amp;id=55&amp;Itemid=70">Oikos</a> (Portugal only)</li>
<li><a href="http://www.cruzvermelha.pt/cvp_t/noticias/not_13jan10.asp">Cruz vermelha</a> (Portugal only)</li>
<li><a href="http://www.supportunicef.org/site/pp.asp?c=9fLEJSOALpE&amp;b=1023561">Unicef</a></li>
<li><a href="https://donate.doctorswithoutborders.org/">Doctors without borders</a></li>
<li><a href="http://www.google.com/relief/haitiearthquake/">Google</a></li>
<li><a href="http://www.google.com/relief/haitiearthquake/"></a><a href="http://www.musicforrelief.org/">Music for relief</a> (Free CD)</li>
</ul>
<p>Thanks!</p>
<p>Please respond to this post with the amount of money you donated as well as the organization you sent the money.</p>
<p><strong>Donation List:</strong><br />
Pedro Santos: $50 &#8211; Unicef</p>
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