Peeyount

Great Steve Jobs Interview

2014-07-22T09:49:00.003-07:00

20 Things You Didn't Know About Google

2014-03-19T12:17:00.002-07:00

SEO in a nutshell

2014-02-18T07:30:00.003-08:00

Great SEO methods

Search Engine Optimization marketing for your website

As an SEO manager and web designer for the past several years, there are a few tricks that I have learned along the way to help boost profits. So many times I hear clients complain about their lack of customers coming through the door and how they can't afford a proper website. SEO is the way to break a hole in the wall and show them the other side of business. E-businesses generate customers from all over the globe and if done correctly will replace your traditional brick and mortar business. I have provided a basic list of what I feel is important and what will help to provide more immediate impact in your SEO marketing plan.

1. Your titles - Titles of pages (Title Tags) are what the search engines crave. The first thing a web robot does is crawl your pages scouting for title tags to see what you are all about. This is listed as an H1 or H2 tag in the secret squirrel code that makes up your site. If this does not accurately describe the content on your page, then you are already fighting an uphill battle.

2. Your content - If your content doesn't match the title tags, then the search engines assume that you are trying to pull a scam on them. It's a good rule of thumb to have at least 150 words or more of content on each page that uses not only the title's words a few times but also other common keywords that are found in your businesses marketplace.

3. Your domain - If you are selling fishing lures then Harry'scatchem'all.org isn't going to cut it. It's important to use relative terms such as fishing, lure, bait, tackle or the like in order to grab more customers surfing the web. You may have a household name in Catasauqua, PA but the goal is to catch fish in a different pond if you follow me.

4. Keywords - This one isn't near as important as it used to be. Keywords are the common names that people type in when looking for products in your field. I use the google keyword tool to determine what the most popular phrases are for my clients prospective business and recommend them to you for research. Once you have a good sense of what keywords are popular, sprinkle them in your content, titles, and domain if possible.

5. Image tags - This one is something special that is ignored by way to many people when preparing their site for success. Each image on your site is also indexed by the search engines. It's important to use strong keywords when describing your images in their title tags and alt tags. These are commonly found in the code of each image and are easily added through the properties screen in most blogs and do-it-yourself programs.

6. Draw attention to your keywords - Whether you bold or italicize the words in your content periodically. I find that this makes the search engines job easier which in turn is rewarded with better ranking.

7. Use engaging content on your site - The longer and more frequent that people visit your site the better off you will be. Little widget like weather monitors, interactive blogs, videos, and other useful information to your clients will make your site fare much better.

8. Backlinks - This is a simple link to a reputable website. For instance, if you have a Facebook, Twitter, or any other page that is popular, then make it easier for your customers to check them out. References to companies you carry or other connections to your business help to boost your popularity among the search engines.

9. Last but not least. Be honest. Don't just stuff a bunch of keywords throughout your pages without making much sense. Not only can this penalize you severely in the eyes of the search engine gods, but it will confuse all of the customers you have fought so hard to bring to your site in the first place.

Technological Future and Business

2012-06-06T22:22:00.003-07:00

As technology seems to be getting larger and larger in the world, the devices which access it are becoming increasingly smaller. This is a trend that I have spotted for several years and definitely one that I hope to dive deeper into in the near future. As I am wrapping up my studies in the modern languages of XML, PHP, Javascript and the like, it is becoming increasingly obvious that cellular technology has taken the world by storm. Devices such as the iPad were laughed at during their early grumblings of release due to a failed PDA market which was all but swallowed by the cellular phone market. Truth is, convenience is king and the web has found a way to bring technology closer to you than ever before. I have found a video which is listed below that offers a lot of truth despite it's futuristic predictions. Many experiments are being conducted involving materials which can sustain larger volumes of heat than silicon (the current best solution for microchips), and are therefore capable of putting more memory than the pentagons entire computer system at our fingertips. Check out the video below, and please try not to drool at the many concepts offered which reflect recent technological achievements.

Never stop learning

2012-04-13T01:20:00.002-07:00

As education has become easier to get in these tough times, never cease to expand your horizons in either your current career field or personal interests. Today's marketplace offers an endless pool of resources which can be obtained through the internet. Even the best Universities offer online learning programs which can broaden your horizons. As education has not only proven to improve your bottom line financially, you will find that all of those extra classes you assume are unimportant will round you out as a whole and provide exciting new discoveries.

How to properly Google something

2012-01-03T18:02:00.000-08:00

GOOGLE TRICKS

I'm always looking for ways to be more proficient in my Googling. Below you will find a list of tricks to make you much more efficient when doing research with the world largest database.

Google Ad's Profit

2010-02-17T21:06:00.000-08:00

How can I make a buck off Google?

I have a lot of people asking me what all the racket is about with

Google ads on their site.

This is a common bonus offered by several do it yourself website builders that earns you a trickle revenue.

I say TRICKLE because that is exactly how fast and how much money you can expect to make. Google pays you a small

amount for every click on one of their sponsored ads on your site. Usually fractions of a penny per click, then sends you a

check once you have reached an amount of Oh say $30. This can be a gold mine if you have 100's of sites and usually is not too

intrusive. They usually pair the ads with content that you have within your site. However, be careful with this as it is not

an exact science. For Example: If I have a site that offers web design for a price, Google will index me as a web designer

and put up ads for my competition right on my site, so it may not be advisable to take the risk. Businesses that have made a Cash

cow out of this are one's which have a huge reoccurring marketplace.

Job boards and active blogs usually do pretty well, as well

as sites which offer free interactive stuff for their clients such as websites or personal pages. Since they offer you a service, the

catch is usually placing a strip of Google ads at the bottom or side, therefore getting a piece of your entire captive audience all to themselves.

You can only imagine how many members they have, then multiply the number of members their clients pages have, and the

Google Cash register goes Caching!, Caching!, CACHING!

Web Marketing Pockets

2009-11-28T11:16:00.000-08:00

Most to all web surfers utilize a select group of sites within their disposal.

Even though the web is vast and contains more options than we could ever use, our human tendencies and trust is focused on a group of 10 to 20 sites. When identifying your audience, it is equally important to identify their web surfing similarities. If I were a skateboarding fan for example: I would probably hit up a few popular skateboard sites, then maybe E bay for the hottest deals on new or used equipment. This pocket of common sites lends many details to the comfortability of my audience. Keep an eye on your Google analytics page and try to get a feel for which sites get the hit's during retail madness times (Black Friday,etc.), Holiday's, and keep advertising for free through your social media sites.......(Facebook, Bebo, Myspace, etc.)

Once you have pinpointed a few similarities among your audience's favorite sites, make sure that your site shares similar comfortable traits (Security, User interaction) and capitalize with something fresh and new for your audience.

Web Advertising vs. Traditional methods

2009-10-28T00:10:00.001-07:00

Web Advertising vs. Traditional methods

A traditional approach to advertising involves using conventional methods of Print and or audio

and visual selling. Unfortunately this is where the advertising world falls flat.

When was the last time you could talk back to your radio, television, and newspaper. Take away the remote

control and crossword puzzle, and there is little to no activity. Interactivity is what the world craves. More people

text than call, e-mail before write, and many prefer to shop electronically. By making a website interactive

as well as functional, companies have learned to draw quite an audience by just a few fancy widgets on their website.

Networking Through Social Media (Facebook)

2009-08-27T12:21:00.000-07:00

Social Media Networking 101

Probably one of the most undervalued yet most talked about tool of business!

The buzzword of business and marketing has always been networking. Yet most businessmen stop at shaking hands and handing out business cards along their daily travels.

We live in an intensive electronic age where the Internet is deeply woven into our society. Social Networking sites have taken the world by storm and are making up a larger portion of the daily Internet traffic each and every day, and It's no wonder. It has long since been proven that Interactivity is the strongest activity that a site can possess. Let's face it. Would you rather "Choose your own adventure", or look at static pages and images for you information? Most prefer the interactivity. Sites such as facebook, Bebo, EBay, and the like are where people hang out by the millions, and from a vast ethnic and social landscape. Unless you are handing out business cards at Grand Central Station with $ bills attached to them......you will never gain that type of audience.

The Value of Education

2009-08-20T09:38:00.000-07:00

The age old adage of many businessman is that education does nothing but give them a piece of paper.

Having gone back to school at a later age in my life, I could'nt disagree more. Yes it is true that the stoner in the back of the room squeeks through and eventually finds his way into the workforce, but the cutting edge values and knowledge achieved is far more beneficial to a business than those who do not have these skills.

Work experience is irreplacable, no doubt, but the common degree ensures that each student is given an internship which supplements some of the work experience burden.

For those of you thinking of taking advantage of our recent President's Educational plan, I say do it, before others take your place. There are entirely too many way's to get your education to avoid it any longer. Yes the piece of paper get's you in the door, but trust me.........the education will put that piece of paper in more doors than you ever had offered before.

Viral Marketing Campaign

2009-07-31T06:14:00.000-07:00

Clever Guerrilla Marketing

Lets face it.......The internet is a vast space with so much to see and do, you literally have mere milliseconds to catch someones attention. Marketing on the Internet is all about getting your point across the quickest and most effective. If you are selling something, KEY words will get your product sold quicker such as, FREE, IMMEDIATE SHIPPING, etc.

However, the best products on the Internet are FREE! If you offer a service, and want to get it into the marketplace the fastest. There are Millions of Free open community blogs, and forums where you can see just about any topic at any time.

FOR EXAMPLE: If you go onto myspace, they are constantly advertising some upcoming event or promotion. Underneath that promotion is an open forum where people can leave comments. You can leave a quick impactful comment like, THE BEST SALSA MUSIC www.SALSAFREAK.net, and I will promise you, due to the number of traffic that they get on any given day............through your google analytics (See previous blog entry) you will receive many more hits that day. With millions of these to browse each day, there is no reason why you can't start raking in those hits, then dollars in no time!

The Greatest Business Tool Invented!

2009-07-27T16:54:00.000-07:00

The Greatest Business Tool!

By far the greatest tool for business has been the internet. Never before has such an information source put so many valuable resources at the fingertips of human beings throughout the world. E-commerce is slowly taking over as the primary way of doing business and has proven by maintaining it's growth during these hard economic times. Some will say that it is parallel to that of retail markets, yet I feel otherwise.

Retail has been a trusted medium for centuries. If you don't like what you got, you take it back. If you still don't like the service, you complain. Eventually a brand of trust is established, and that business grows successfully. Well...........my point is this. The Internet is juvenile and completely untrusted...........at least for now. Yet customers continue to buy each and every day!

There are some things in this world that just build slowly at one piece at a time, until they become a necessity. Companies like Google, Amazon, Ebay, and the like are well aware of this. Which is probably why you don't see rapid changes in their way of doing business.

To put it simply.......you find out that your friend bought something on E-bay, and loves it......then another.....another....and so on. Eventually you give them a click or two. Do you remember the first time you went on Google? It probably was after you heard someone reaffirming their suspicions of something, and matter of factly finding the answer there.

Through the internet I have ; fixed my car, wired my home, installed my internet, purchased everything, made thousands of dollars, and solved many more complex issues each day.

The next time your mind is aching you, and you are lost for an equation........google the exact question on your mind, and you will find it.......no doubt.

What Business questions trouble you the most?

2009-07-11T11:05:00.000-07:00

Ah the uncharted waters of the business world. In an ever changing world the business model seems to evolve for some, and others stay quite the same. Depending upon your industry, there is much that has been learned from experiences in failure as well as success. I certainly have had my fair share of both, but the lessons learned are the ultimate prize of each of those adventures.