Here is the 2025 DSLR camera shipment ranking taken from the latest edition of the Japan Company Handbook Industry Map 2027 Edition

1. Canon: 580,000 units
2. Nikon: 60,000 units
3. Pentax: 10,000 units – same as last year:

Nikkei published DSLR camera units shipments data by manufacturer (2021-2024): Pentax flatlined

2026 BCN awards: Pentax DSLR share at 17.7% (up from 9.7%)

Via dclife, NikonRumors, PhotoRumors

The post 2025 DSLR camera shipment ranking (Pentax at #3 spot with 10,000 units) appeared first on Pentax & Ricoh Rumors.

Japanese retailers confirm that the Pentax K-1 Mark II camera and HD Pentax-D FA 24-70mm f/2.8 ED SDM WR lens are now officially discontinued (more discontinued Pentax products are listed on this page).

If I am not mistaken, the last Pentax DSLR camera is now officially discontinued.

The HD Pentax-D FA 24-70mm f/2.8 ED SDM WR lens was announced in September 2015 (currently out of stock in the US).

The Pentax K-1 Mark II camera was announced in February 2018 (currently in stock in the US):

Pentax K-1 Mark II DSLR camera officially announced

営業さんから、

PENTAX K-1 Mark II
そして
HD PENTAX-D FA 24-70mmF2.8ED SDM WR
完了商品扱いとの連絡が、先ほど入りました

とうとう、この日がやってきてしまいました

もちろん私は、
単純に「これで終わり」ということではなく、
製品が次へと生まれ変わるサイクルの中に… pic.twitter.com/qowocYmlGf

— 八百富写真機店 ヤオッター (@yaotomicamera) September 2, 2026

PENTAX K-1 Mark II
本日、メーカーより正式に完了のお知らせ。 pic.twitter.com/fQxGmDSiak

— チャンプカメラ (@champcamera) September 2, 2026

Via dclife

The post The Pentax K-1 Mark II camera and HD Pentax-D FA 24-70mm f/2.8 ED SDM WR lens are now officially discontinued appeared first on Pentax & Ricoh Rumors.

DxO released PhotoLab 10 (coupon code included)

New products from Godox: MA2 flexible twin macro & LT1 Creative Pixel LED lights

Report from Japan: the top 10 used cameras with the biggest price increases

Is the digital camera industry really recovering?

The post What else is new? appeared first on Pentax & Ricoh Rumors.

Ricoh just announced it is developing a GR IVx camera with a newly designed 40mm lens (check for pre-orders).

Update #1: the new GR IVx is already listed at B&H Photo.

Update #2 – GR SPACE Tokyo is showcasing the Ricoh GR IVx and the Ricoh GR IV 30th Anniversary Edition in a display case:

Here are the details on the new model:

Ricoh Imaging Announces RICOH GR IVx Currently Under Development

The high-end digital compact camera will be equipped with a newly developed lens that allows users to enjoy shooting with a 40mm-equivalent standard angle of view

TOKYO, August 26, 2026  RICOH IMAGING COMPANY, LTD. is pleased to announce the development of the RICOH GR IVx, the latest model in the GR Series of high-end digital compact cameras.

The RICOH GR IVx will be equipped with a newly developed GR lens to further expand the expressive capabilities of the RICOH GR IV (launched in September 2025), which fully advances the fundamental concept behind the GR Series: incorporating the essential values of a camera, including high image quality, quick response, and portability. With a 40mm-equivalent focal length in the 35mm format, the RICOH GR IVx offers an angle of view close to the effective field of human vision. This distinct perspective, which differs from the 28mm-equivalent wide-angle lens of the RICOH GR IV, creates new possibilities for snapshot photography. The company will reveal the complete set of new functions with the official announcement.

With the availability of certain parts ending, production of the current RICOH GR IIIx, IIIx HDF, and IIIx Urban Edition models is expected to conclude with the products shipped in October 2026^*.

* This schedule is for Japan. Ending dates may differ for overseas regions.

Product name: RICOH GR IVx

・ Release timing: Winter 2026 or later (planned)

Major specifications of the RICOH GR IVx: (as of the announcement of development)

Lens	Lens Construction	8 elements in 6 groups (3 aspherical lens elements)
	Focal Length, Aperture	26.1mm　(Approx.40mm in 35mm equivalent focal length), F2.8～F16
Image Capture Unit	Image Sensor	Type: Primary color filter CMOS.  Size: 23.3mm x 15.5mm
	Effective Pixels	Approx. 25.74 megapixels
	Sensitivity (Standard output)	ISO100～204800: Auto (ISO Auto Lower/Upper Limit and Minimum Shutter Speed can be set), Manual:
	Image Stabilization	Sensor-shift shake reduction “SR” (5-axis)
	AA Filter Simulator	Moiré reduction using SR unit (Off, Low, High)
	Dust Removal	Image sensor cleaning using ultrasonic vibrations “DR II”
File Formats	Still Image	File Format: RAW (DNG) 14bit, JPEG (Exif 2.3), DCF2.0 compliant Color Space: sRGB、AdobeRGB Recorded Pixels: 【3:2】L(26M:6192×4128), M(16M:4944×3296), S(8.2M:3504×2336), XS(2.5M:1920×1280)【4:3】L(23M:5504×4128), M(15M:4400×3296), S(7.3M:3120×2336), XS(2.8M:1920×1440)【5:4】L(21M:5168×4128), M(14M:4128×3296), S(6.8M:2928×2336), XS(2.9M:1920×1536)【1:1】L(17M:4128×4128), M(11M:3296×3296), S(5.5M:2336×2336), XS(1.6M:1280×1280)【21:9】L(16M:6192×2656), M(10M:4944×2120), S(5.3M:3504×1504), XS(1.6M:1920×824)【16:9】L(22M:6192×3480), M(14M:4944×2784), S(6.9M:3504×1968), XS(2.1M:1920×1080)
	Movie	File Format: MPEG4 AVC/H.264 (MOV) Recorded Pixels: 4K (3840×2160, 30p/24p), Full HD (1920×1080, 60p/30p/24p), Sound: Built-in stereo microphone Recording Time: Up to 25 minutes or 4GB; automatically stops recording if the internal temperature of the camera becomes high.
	Storage Medium	Internal Memory (Approx. 53GB), microSD/ microSDHC/ microSDXC Memory Card (Conforms to UHS-I standards)
Focus	Type	Hybrid AF (Image plane phase-matching and Contrast detection)
	Focus Mode	Auto-area AF, Zone AF, Select AF, Pinpoint AF, Tracking AF, Continuous AF, MF, Snap (0.3m,1m, 1.5m, 2m, 2.5m, 5m, ∞), ∞
	Focus Limiter	Near Side, Far Side, OFF
	Full Press Snap	Performs shooting by focusing at the Snap distance with a single press of the Shutter Release Button or a touch of the LCD Monitor
	Face/Eye Detection	ON, Use only in Auto-area, OFF
	Focus Range (From lens face)	Normal: Approx. 0.2m～∞, Macro Mode: Approx. 0.12m～0.24m
Exposure	Exposure Mode	Program AE, Aperture Priority AE, Shutter Priority AE, Snap Distance Priority AE, Manual Exposure
	Metering Mode	Multi-segment, Center-weighted, Spot, Highlight-weighted
	Shutter Speed	1/4000 sec. – 30 sec. (Limit by aperture setting F2.8: 1/2500 sec, F5.6 or greater: 1/4000 sec.) Timed Exposure (10sec. – 20min.), Bulb, Time*Shutter speed can be set up to 1/16000 sec. with the electronic shutter
	EV Compensation	Still Image: ±5EV, 1/3EV steps, Movie: ±2EV, 1/3EV steps
	ND Filter (2EV)	AUTO, ON, OFF
White Balance		Auto White Balance, Auto WB (Warmth Pri.), Auto WB (White Pri.), Daylight, Shade, Cloudy, Fl. – Daylight Color, Fl. – Daylight White, Fl. – Cool White, Fl. – Warm White, Tungsten, CTE, Manual White Balance, Color Temperature
	Fine Adjustment	Adjustable ±14 steps on A-B axis or G-M axis
Drive Mode	Drive	Still Image: Single Frame Shooting, Continuous Shooting, Bracketing, Multi-exposure, Interval Shooting, Interval Composite Movie: Movie Recording, Snap Movie Recording
	Self-timer	10 sec., 2 sec., OFF Movie: –
Shooting Functions	Crop	OFF,50mm,71mm
	Image Control	Standard, Vivid, Palette, Monotone, Soft Monotone, Hard Monotone, Hi-Contrast B&W, Negative Film, Positive Film, Cinema (Yellow), Cinema (Green), Bleach Bypass, Retro, Cross Processing, HDR Tone, Custom1, Custom2, Custom3 Adjust parameters: Saturation, Hue, High/Low Key Adjustment, Contrast, Contrast (Highlight), Contrast (Shadow), Sharpness, Shading, Clarity, Toning, Filter Effect, Grain Effect, HDR Tone Level, Color Tone, Base Color, White Point, Black Point, RGB Tone (Highlight, Midtone, Shadow) *Adjust parameter varies depending on the selected image setting)
	Dynamic Range Correction	Highlight Correction, Shadow Correction
	Noise Reduction	Slow Shutter Speed Noise Reduction, High-ISO Noise Reduction
	Horizon Correction	SR On: correction up to 1 degrees, SR Off: correction up to 1.5 degrees
	Display	Display magnification (4x, 16x), Grid display (4×4 Grid, 3×3 Grid), Histogram, Bright area warning, Electronic Level
Playback Functions	Playback View	Single frame, Multi-image (20, 48 frames), Display magnification (up to 16x, 100% view and Quick Zoom view available), Histogram (Y histogram, RGB histogram), Grid display (3×3 Grid, 4×4 Grid), Bright area warning, Auto Image Rotation, Folder display, Calendar Filmstrip Display
	Base Parameter Adjustment	Normal editing, Monotone editing Parameter: Brightness, Saturation, Filter Effect, Hue, Toning, Contrast, Sharpness (Adjust parameter varies depending on the selected editing setting)
	RAW Development	RAW file select: Select Single Image, Select Multiple Images, Select a folder, Select a shooting date RAW Development Parameter: Aspect Ratio, JPEG Recorded Pixels, Color Space, White Balance, Image Control, Peripheral Illumination Correction, Sensitivity, Level correction, High-ISO Noise Reduction, Shadow Correction
	Edit	Delete, Protect, Image Rotation, Image Copy, File Transfer, Resize, Cropping (Aspect ratio and Slant adjustment available), Levels Adjustment, White Balance Adjustment, Color Moiré Correction, Movie Edit (Cut), Movie Edit (Divide), Save Movie Frame as Image
LCD Monitor	Type	3.0-inch TFT color LCD (aspect ratio 3:2), Approx. 1037K dots, Wide viewing angle, Air-gapless tempered glass
	Touch Screen	Capacitive sensing method
	Adjustments	Brightness, Saturation, Blue/Amber, Green/Magenta, Outdoor View Setting: Auto, Manual (±2 Steps)
Wireless LAN	Standards	2.4GHz: IEEE802.11 b/g/n/ax 5.2GHz: IEEE802.11 a/n/ac/ax (Not supported in some regions) 5.8GHz: IEEE802.11 a/n/ac/ax (Not supported in some regions)
	Operating frequency band range	2.4GHz: 2400MHz – 2483.5MHz 5.2GHz: 5150MHz – 5250MHz (Not supported in some regions) 5.8GHz: 5725MHz – 5850MHz (Not supported in some regions)
	Communication bandwidth	2.4GHz: 20MHz 5.2GHz: 20/40/80MHz 5.8GHz: 20/40/80MHz
	Security	Authentication:  WPA2, WPA3/ Encryption:  AES
Interfaces	USB Type-C	Battery Recharge/Power Supply (Optional AC Adapter required), Data Transfer: MTP, Video output: DisplayPort over USB-C (DisplayPort Alternative Mode)
	Hotshoe	Compatible with dedicated flash Flash Mode: Flash On, Flash On+Red-eye, Slow-speed Sync, Slow Sync+Red-eye Flash Output: AUTO, 1/1, 1/4
	Lens adapter pin	Available
Power Supply	Battery Type	Rechargeable Li-ion Battery DB-120
	AC Adapter	AC adapter compatible with USB Power Delivery, AC adapter (D-AC166; optional) • The camera is compatible with USB Power Delivery, but is not certified with the USB Implementers Forum logo.
	Battery Life	Number of recordable images: Approx. 250 images, * With a fully charged Rechargeable Lithium-ion Battery under the temperature at 23°C. Tested in compliance with CIPA standard.  Actual results may vary depending on the shooting condition.Playback time: Approx. 240 minutes * The playback time is a guide based on RICOH’s measurement method. The actual number differs according to usage conditions.
Dimensions and Weight	Dimensions	Approx. 109.4(W)×61.1(H)×33.4(D)mm (excluding protrusions) Lens part：33.4(D)mm Body part：24.5(D)mm
	Weight	Approx. 265g (Included dedicated battery and SD memory card), Approx. 231g (Body only)
Included Accessories		Rechargeable Li-ion Battery DB-120, USB Cable I-USB198, Handstrap

The post Ricoh announces the development of a GR IVx camera with a newly designed 40mm lens appeared first on Pentax & Ricoh Rumors.

B&H is currently selling refurbished Pentax K1000, KM, and KX SLR film cameras with 50mm (f/1.7 or f/2) lenses. The prices vary from $299 to $419:

Here are all available combos (some of the models are already sold out):

The post B&H is now selling refurbished Pentax K1000, KM, and KX SLR film cameras with 50mm lenses appeared first on Pentax & Ricoh Rumors.

After my social media posts on Saturday (Facebook and X), Ricoh removed an AI-generated picture of a non-existent Ricoh GR camera with an EVF from the official website.

Before and after my post:

It seems multiple AI-generated images on the official Ricoh GR website have now been removed:

What’s wrong with this picture posted on the official Ricoh Europe website (Ricoh GR IIIx camera): https://t.co/ApirKbp2nn pic.twitter.com/SiWIOxE6ib

— Pentax & Ricoh Rumors (@PentaxRumors) August 22, 2026

The post Ricoh removed AI slop from the official website (non-existent Ricoh GR camera with EVF) appeared first on Pentax & Ricoh Rumors.

Here is the 2025 digital camera shipment market share from the latest Nikkei Industry Report:

2025 Camera Shipment Ranking

1. Canon: 4.5 million units (45.7%, +2.5%)
2. Sony: 2.42 million units (24.6%, -3.9%)
3. Fujifilm: 1.16 million units (11.8%, +2.8%)
4. Nikon: 880,000 units (8.9%, -2.8%)
5. Panasonic: 430,000 units (4.4%, +1%)
6. Ricoh Imaging: 210,000 units (2.1%, +1.3%)
7. OM Digital: 150,000 units (1.5%, -0.4%)

2024 Camera Shipment Ranking

1. Canon: 3,53 million units (43.2%)
2. Sony: 2.33 million units (28.5%)
3. Nikon: 960,000 units (11.7%)
4. Fujifilm: 740,000 units (9.0%)
5. Panasonic: 280,000 units (3.4%)
6. OM Digital: 160,000 units (1.9%)
7. Ricoh Imaging: 70,000 units (0.8%)

2023 Camera Shipment Ranking

1. Canon: 3.34 million units (46.5%)
2. Sony: 2 million units (27.9%)
3. Nikon: 810,000 units (11.3%)
4. Fujifilm: 430,000 units (6.0%)
5. Panasonic: 260,000 units (3.6%)
6. OM Digital: 180,000 units (2.5%)
7. Ricoh Imaging: 60,000 units (0.8%)

Source: Nikkei Industry Report, via PhotoRumors, dclife

The post 2025 digital camera shipment market share: Ricoh at 2.1%, up 1.3% from 2024 appeared first on Pentax & Ricoh Rumors.

The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price

MyBoook.com is a new website & gallery builder that automatically syncs with Adobe Lightroom (coupon code included)

The Peak Design modular field L-bracket system crowdfunding project ends in 5 days

The post What else is new? appeared first on Pentax & Ricoh Rumors.

 

Christopher Nolan is famous for his commitment to large-format film, especially 15-perf 65mm/70mm IMAX. What is less widely known is one of the practical tools that has helped him previsualize those towering frames: a modified Pentax 6×7 medium-format still camera used as a director’s viewfinder.

Christopher Nolan’s teams have long used a modified Pentax 6×7 as a director’s viewfinder on IMAX productions, including The Odyssey. The camera was fitted with an IMAX mount so that actual IMAX lenses could be attached, giving a nearly exact match to the large 15-perf frame. The 6×7 negative size (roughly 56 × 70 mm) is remarkably close to the IMAX camera aperture, making the old medium-format SLR an effective and practical tool for framing shots.

Why a Pentax 6×7?

A director’s viewfinder lets a filmmaker (or cinematographer) quickly check framing, lens choice, and composition without hauling the full production camera. Traditional optical finders approximate various formats and focal lengths. For IMAX work, something more precise was needed.

The Pentax 6×7 (and later 67) produces a negative measuring approximately 56 × 70 mm. That is remarkably close in size and proportions to the IMAX camera aperture (roughly 52.6 × 70.4 mm). Mount an actual IMAX lens on a body that covers nearly the same image area, and the view through the finder closely matches what the giant IMAX camera will capture.

James Neihouse, ASC – a veteran IMAX cinematographer — explained the solution on The Wandering DP Podcast:

We modified a Pentax 6×7 still camera with an IMAX mount and that was our director’s viewfinder. … you could shoot a nice still image with it at the same time.

The modification is straightforward in concept: the original Pentax lens mount is replaced (or adapted) with an IMAX mount so genuine IMAX lenses can be attached. The camera retains its large, bright focusing screen and interchangeable finders (prism or waist-level/chimney). Because it is still a fully functional 120/220 film camera, the operator can also expose a still frame for reference or documentation if desired.

 

View this post on Instagram

 

A post shared by Sunny16 Lab (@sunny16lab)

The post Christopher Nolan modified a Pentax 6×7 medium format camera to serve as a director’s viewfinder for The Odyssey movie appeared first on Pentax & Ricoh Rumors.

I received information that the Ricoh Pentax WG-90 waterproof shock-resistant camera (see previous coverage) is now discontinued and that a new model will be announced at the end of the year. Ricoh already sent this information to authorized dealers, informing them of the discontinuation.

In the US, the Ricoh Pentax WG-90 is currently $30 off.

The Pentax WG-90 was announced in November 2023 as a rebranded version of the Ricoh WG-80 with nearly identical specs and different colors.

In June 2024, Ricoh expanded the WG lineup with the industrial model Pentax WG-1000 and higher-end Pentax WG-8. The WG-90 sits in the middle of the range (5x zoom, freezeproof/crushproof features, ring light/macro LEDs, etc.), and it is still available today.

The post The Ricoh Pentax WG-90 waterproof shock-resistant camera is discontinued, a new model will be announced at the end of the year appeared first on Pentax & Ricoh Rumors.

Kimio Tanaka recently doubled down on his previous reports about a new Pentax DSLR camera by commenting that production has already started:

It is still not clear what exact model the new Pentax camera is – see previous coverage:

Kimio Tanaka confirms again that Pentax is developing a new DSLR camera

Kimio Tanaka: “I feel like it’s about time for Pentax to announce something, some new SLR camera”

Pentax is preparing to announce a new “serious and interesting” DSLR camera to replace the K-3 III

Source

The post Report: a new Pentax DSLR camera is already in production appeared first on Pentax & Ricoh Rumors.

Ricoh released its FY2026 Q1 financial report. Here is a quote that refers to the camera division (part of the “other” reporting):

Other

Other segment sales were ¥12.2 billion and increased by 39.5% as compared to the previous corresponding period.
The camera business continued to perform strongly, driven mainly by the RICOH GR series, resulting in higher sales and profit.
As a result, Other segment operating profit was ¥0.3 billion and increased by ¥1.8 billion as compared to the previous corresponding period.

Ricoh Imaging’s FY2025 net profit exceeds 5.34 billion yen: finally eliminates accumulated deficits

Source

The post Ricoh Q1 financial report: “Cameras performed well and increased earnings, primarily on strength of Ricoh GR series demand” appeared first on Pentax & Ricoh Rumors.

The Pentax 17 and Pentax Spotmatic SP film 1:1 wooden replica cameras are now $40:

• Pentax 17 35mm half-frame film camera (available also on eBay)
• Asahi Pentax Spotmatic SP SLR film camera (available also on eBay)

Additional pictures:

Pentax 17 35mm half-frame film camera

Asahi Pentax Spotmatic SP SLR film camera

Please note that each wooden Pentax camera model will be unique, with various patterns that may differ from those shown in the pictures above.

The post The Pentax 17 & Pentax Spotmatic SP film 1:1 wooden replica cameras are now $40 appeared first on Pentax & Ricoh Rumors.

The rights to the Pentax trademark now belong to Ricoh Imaging:

From 1 October 2011, the date on which Hoya sold Pentax’s imaging business to Ricoh, until recently, searches of various trademark databases (WIPO for the world, EUIPO for the European Union, USPTO for the United States, etc.) showed that Hoya held the rights to the Pentax trademark in both the medical and photographic sectors, even though the latter business had been sold to Ricoh.

Therefore, Ricoh Imaging was using the Pentax trademark with Hoya’s permission, i.e. under a brand licence agreement.

However, the same search of the same databases now returns a different result: Ricoh Imaging now holds the rights to the Pentax trademark in the photographic sector. In other words, Hoya has transferred these rights to Ricoh Imaging.

This transfer is recent. For example, the German Patent and Trade Mark Office (Deutsches Patent- und Markenamt, DPMA) received two notifications of transfer on 23 September 2025: one for the original registration from the 1950s, and one for a supplementary registration from 1990.

DPMAregister | Marken – Registerauskunft

DPMAregister | Marken – Registerauskunft

Source: Mistral75

The post The rights to the Pentax trademark now belong to Ricoh Imaging appeared first on Pentax & Ricoh Rumors.

Aftershoot sale: up to 40% off annual plans

Here are the top 10 best-selling compact digital cameras for the first half of 2026 in Japan

New Godox Lux Junior II retro camera flash launched for Sony, Canon, Nikon, Fujifilm, OM System, and Panasonic cameras

Stow: a free tool to verify your camera memory card backups before you format

The post What else is new? appeared first on Pentax & Ricoh Rumors.

The Pentax KF DSLR camera is now listed as discontinued in the US:

The KF was listed as discontinued in Japan a few months ago:

Pentax KF camera marked as discontinued in Japanese retailers

The Pentax KF model was announced in November 9, 2022:

Ricoh Imaging announces a new Pentax KF DSLR camera for under $1,000

The post The Pentax KF DSLR camera listed as discontinued in the US appeared first on Pentax & Ricoh Rumors.

New on Kickstarter: WANDRD magnetic camera straps, Nomatic bag travel system, real-time POV live camera headset

Here is what’s coming next in Aftershoot

SanDisk’s first 8TB SDUC memory cards confirmed: massive storage, but new readers required

FieldMade introduced new custom lens hood & Pelican case indicator labels

The post What else is new? appeared first on Pentax & Ricoh Rumors.

Ricoh will release a special-edition GR IV camera to mark the 30th anniversary of the GR1:

October 2026 will mark the 30th anniversary of the Ricoh GR camera line

Here are the details:

The post Ricoh will release a special edition GR IV camera for the 30th anniversary of the GR1 appeared first on Pentax & Ricoh Rumors.

DxO started a new summer sale where you can get 20% off any DxO software with the discount code SummerRumors2026 (valid for new customers only). This offer is valid until July 10th, 2026. See the latest DxO releases here. DxO recently introduced 965 new modules – see this page for details.

You can use the exclusive Luminar coupon code RUMORS20NEO for an additional 20% off on top of the ongoing Summer sale. The code is valid until June 30. Additional information on the Skylum Luminar Neo Summer Sale can be found here

ON1 Photo RAW 2026.4 21st Anniversary Sale: up to 60% off this month. See the latest ON1 releases here.

Use the coupon code RUMORS for a 15% discount at Aftershoot. See the details on their latest major release here.

Topaz Labs is offering 20% off a new plan.

Travel Photography Cheat Sheets summer sale: up to 88% off until June 30th.

Via PhotoRumors

The post Ending soon: DxO, Luminar, Aftershoot, and ON1 discounts appeared first on Pentax & Ricoh Rumors.

You can use the exclusive Luminar coupon code RUMORS20NEO for an additional 20% off on top of the ongoing Summer sale. The code is valid until June 30. Additional information on the Skylum Luminar Neo Summer Sale can be found here:

Skylum Luminar Neo Summer Sale: up to 70% off

Information on the latest Luminar Neo Spring release is available here:

Skylum Luminar Neo Spring release v1.27 is out

Via PhotoRumors

The post Exclusive Luminar coupon code for an additional 20% off on top of the ongoing sale appeared first on Pentax & Ricoh Rumors.