<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet href="https://rss.buzzsprout.com/styles.xsl" type="text/xsl"?>
<rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:podcast="https://podcastindex.org/namespace/1.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:psc="http://podlove.org/simple-chapters" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
  <atom:link href="https://rss.buzzsprout.com/1225235.rss" rel="self" type="application/rss+xml" />
  <atom:link href="https://pubsubhubbub.appspot.com/" rel="hub" xmlns="http://www.w3.org/2005/Atom" />
  <title>At the Edge</title>

  <lastBuildDate>Thu, 03 Sep 2026 16:58:18 -0400</lastBuildDate>
  <link>https://www.pwc.com/us/en/services/consulting/business-transformation/workforce-transformation/hr-transformation.html#stayintouch</link>
  <language>en-us</language>
  <copyright>© 2026 At the Edge</copyright>
  <podcast:locked>yes</podcast:locked>
    <podcast:guid>c1b639fa-9b88-5b5f-8041-85bc8f4755c5</podcast:guid>
  <itunes:author>PwC</itunes:author>
  <itunes:type>episodic</itunes:type>
  <itunes:explicit>false</itunes:explicit>
  <description><![CDATA[<p>AI is reshaping not just how work gets done, but how the entire front office works together. <em>At the Edge</em> explores PwC’s intelligent customer edge—the shift from siloed marketing, sales, commerce, service and pricing functions toward one connected commercial engine where humans and AI work together across the customer lifecycle.</p><p><br></p><p>Each episode goes deeper into a different dimension of that transformation—from the commercial brain and agentic AI to new operating models, customer moments and the changing role of human talent.&nbsp;</p>]]></description>
  <generator>Buzzsprout (https://www.buzzsprout.com)</generator>
  <itunes:keywords>human resources, HR, people, workforce</itunes:keywords>
  <itunes:owner>
    <itunes:name>PwC</itunes:name>
  </itunes:owner>
  <image>
     <url>https://storage.buzzsprout.com/9b2jdnlellimx1usfvn3g3lsfcsm?.jpg</url>
     <title>At the Edge</title>
     <link>https://www.pwc.com/us/en/services/consulting/business-transformation/workforce-transformation/hr-transformation.html#stayintouch</link>
  </image>
  <itunes:image href="https://storage.buzzsprout.com/9b2jdnlellimx1usfvn3g3lsfcsm?.jpg" />
  <itunes:category text="Business" />
  <item>
    <itunes:title>What is the agentic front office? Building an intelligent customer edge</itunes:title>
    <title>What is the agentic front office? Building an intelligent customer edge</title>
    <itunes:summary><![CDATA[AI is changing more than how work gets done—it’s changing how the entire front office works. In this podcast episode, PwC leaders explore the shift from siloed marketing, sales, commerce, service and pricing functions toward an agentic front office where humans and AI work together across the customer lifecycle. ]]></itunes:summary>
    <description><![CDATA[<p>AI is changing more than how work gets done—it’s changing how the entire front office works. In this podcast episode, PwC leaders explore the shift from siloed marketing, sales, commerce, service and pricing functions toward an agentic front office where humans and AI work together across the customer lifecycle.</p>]]></description>
    <content:encoded><![CDATA[<p>AI is changing more than how work gets done—it’s changing how the entire front office works. In this podcast episode, PwC leaders explore the shift from siloed marketing, sales, commerce, service and pricing functions toward an agentic front office where humans and AI work together across the customer lifecycle.</p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1225235/episodes/19736122-what-is-the-agentic-front-office-building-an-intelligent-customer-edge.mp3" length="17405932" type="audio/mpeg" />
    <itunes:author>PwC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-19736122</guid>
    <pubDate>Tue, 01 Sep 2026 09:00:00 -0400</pubDate>
    <itunes:duration>1448</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>The end of SEO as we know it?  Agentic commerce and banking’s next digital frontier</itunes:title>
    <title>The end of SEO as we know it?  Agentic commerce and banking’s next digital frontier</title>
    <itunes:summary><![CDATA[This episode explores how agentic commerce is redefining banking as AI agents begin to act, transact, and decide on behalf of customers. We discuss how this shift is transforming discovery, engagement, and trust in financial services — and what banks must do to make their products visible and relevant in an AI-driven marketplace.  ]]></itunes:summary>
    <description><![CDATA[<p>This episode explores how agentic commerce is redefining banking as AI agents begin to act, transact, and decide on behalf of customers. We discuss how this shift is transforming discovery, engagement, and trust in financial services — and what banks must do to make their products visible and relevant in an AI-driven marketplace. </p>]]></description>
    <content:encoded><![CDATA[<p>This episode explores how agentic commerce is redefining banking as AI agents begin to act, transact, and decide on behalf of customers. We discuss how this shift is transforming discovery, engagement, and trust in financial services — and what banks must do to make their products visible and relevant in an AI-driven marketplace. </p>]]></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1225235/episodes/18163169-the-end-of-seo-as-we-know-it-agentic-commerce-and-banking-s-next-digital-frontier.mp3" length="3981683" type="audio/mpeg" />
    <itunes:author>PwC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-18163169</guid>
    <pubDate>Mon, 10 Nov 2025 09:00:00 -0500</pubDate>
    <itunes:duration>329</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>From Table Stakes to True Delight: A Conversation about the Customer Experience Survey</itunes:title>
    <title>From Table Stakes to True Delight: A Conversation about the Customer Experience Survey</title>
    <itunes:summary></itunes:summary>
    <description></description>
    <content:encoded></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1225235/episodes/17816407-from-table-stakes-to-true-delight-a-conversation-about-the-customer-experience-survey.mp3" length="8595419" type="audio/mpeg" />
    <itunes:author>PwC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-17816407</guid>
    <pubDate>Wed, 10 Sep 2025 09:00:00 -0400</pubDate>
    <itunes:duration>713</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
  <item>
    <itunes:title>Beyond Ownership: A Conversation on Experience Supply Chain</itunes:title>
    <title>Beyond Ownership: A Conversation on Experience Supply Chain</title>
    <itunes:summary></itunes:summary>
    <description></description>
    <content:encoded></content:encoded>
    <enclosure url="https://www.buzzsprout.com/1225235/episodes/16912235-beyond-ownership-a-conversation-on-experience-supply-chain.mp3" length="13474199" type="audio/mpeg" />
    <itunes:author>PwC</itunes:author>
    <guid isPermaLink="false">Buzzsprout-16912235</guid>
    <pubDate>Fri, 04 Apr 2025 10:00:00 -0400</pubDate>
    <itunes:duration>1120</itunes:duration>
    <itunes:keywords></itunes:keywords>
    <itunes:episodeType>full</itunes:episodeType>
    <itunes:explicit>false</itunes:explicit>
  </item>
</channel>
</rss>
