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Katie Spurkeland
Oct 21, 2026

From AI Discovery to Economic Action: Bringing Profound Intelligence into…

With Profound intelligence now integrated into Partnerize, advertisers can bring upstream AI discovery signals into their existing partnership workflows, creating a direct path from visibility to commercial activation.

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Partnerize is the leader in partnership automation. The world’s leading companies rely on our award winning platform to drive and manage over $6B in partner sales and $500M in partner payments every year.

Picture of Katie Spurkeland
Katie Spurkeland
Oct 21, 2026
From AI Discovery to Economic Action: Bringing Profound Intelligence into…

With Profound intelligence now integrated into Partnerize, advertisers can bring upstream AI discovery signals into their existing partnership workflows, creating a direct path from visibility to commercial activation.

Read more >

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Matt Gilbert
Oct 19, 2026
We’ve Seen This Movie Before. What Comes Next Is Different.

The future of AI-mediated commerce will not be determined by who measures the most activity. It will be determined by what the market can trust enough to count, govern, and ...

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Matt Gilbert
Oct 13, 2026
Digital Advertising Built a Verification Layer Before It Trusted the…

VantagePoint™ is built to move beyond visibility, testing AI-influenced journeys against a defined verification standard and connecting credible influence to economic action through compensation, capital allocation, or both.

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Matt Gilbert
Oct 06, 2026
Mobile Needed a New Trust Layer. AI Will Too.

Search taught us that a discovery channel becomes much more economically useful when visibility can be connected to downstream outcomes and, ultimately, investment decisions. But there is another precedent that ...

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Kate Ellis
Oct 05, 2026
Beyond Program Noise: How a Global Luxury Retailer Streamlined 1,400+…

Managing a global partnership program across multiple markets often leads to an unexpected challenge: program noise. Over time, inactive or low-yield accounts accumulate, creating bloated databases that obscure top performers ...

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Matt Gilbert
Sep 29, 2026
I Watched Search Become a Measurement Discipline. AI Is Next.

AI is Rebuilding the Measurement Stack. The historical progression of SEO looked roughly like this: Visibility → Traffic → Conversion → Revenue → Capital Allocation. The click helped connect those layers. The emerging AI ...

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Kate Ellis
Sep 28, 2026
How a Pan-European Travel Leader Doubled Revenue and Grew Market Share by…

Market volatility doesn't have to mean margin compression or stagnant growth. By leveraging Partnerize's dynamic commissioning, closed-network targeting, and advanced tracking integrations, enterprise brands can turn partnership automation into an ...

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Vantage Point affiliate attribution tool
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Matt Gilbert
Sep 22, 2026
We’ve Seen This Movie Before. The AI Citation Is the New Facebook Like.

The Facebook Like didn't disappear because marketers stopped caring about audiences. The market simply matured. The questions became harder. Engagement mattered more than audience size. Conversion mattered more than engagement. ...

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Katie Spurkeland
Sep 14, 2026
[ Download] Persistent Tracking, Maximum Yield: The Partnerize Revenue…

While advertisers are eager to lean into performance marketing, reliable tracking infrastructure is paramount for revenue protection and proves a strong ROI against growing spend allocation. Failure to implement revenue ...

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Maura Smith
Sep 09, 2026
Beyond the Blind Spot: Defending Your Partner Program Spend in the…

As digital commerce migrates into machine-mediated channels like Google AI Overviews, traditional link-based tracking is eroding.

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Chrissy Kammerer
Sep 04, 2026
AI Rewrote How People Shop for Clothes. Your Click-Based Measurement Model…

The apparel shopper's journey has already changed. The only question is whether your measurement model reflects the market as it is, or the one that existed before AI-powered search started ...

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ai affiliate marketing tracking
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Chrissy Kammerer
Sep 01, 2026
Solving Affiliate Marketing's AI Publisher Tracking Crisis

AI search is eliminating affiliate clicks. Learn how to solve the machine-mediated publisher crisis and fairly credit partners in the age of LLMs.

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