Perfect Balance Marketing

Get in the mood for attending a business fair

Lucy Thornton — Fri, 11 May 2012 09:57:12 +0000

Events are a big part of Perfect Balance Marketing’s marketing strategy. They are a chance to ask potential customers what they want from a social media agency. We get to test out our promotional materials. They are great for networking. And they also give us the opportunity to learn something new from other businesses exhibiting. [...]

Four ways to add the WOW factor to your LinkedIn

Lucy Thornton — Fri, 04 May 2012 08:29:28 +0000

Are you on LinkedIn? How’s it working for you? I’d bet my Bank Holiday Monday that it’s not working as well as it is for these people: James Filbird, owner of JMF International Trade Group, gets three quarters of all his business through LinkedIn. He finds people who fit his niche, researches them, then contacts [...]

Three essential parts of a social media plan

Lucy Thornton — Sun, 18 Mar 2012 20:27:08 +0000

To fail to plan is to plan to fail. Heard that before? Never was it more true than with social media for business. Social networks are so simple to set-up and use that it’s tempting to just get started with a page, with absolutely no idea what you’re trying to achieve or how you’re going [...]

The Johnny Cowling guide to social media

Lucy Thornton — Thu, 09 Feb 2012 09:42:36 +0000

Last night I went to see Cornish comedian Johnny Cowling perform at a hotel in Falmouth. He’s known locally for his Cornish jokes, risque humour and singing, and he’s best known “up north” (ahem) in London for warming up the audiences for Dancing on Ice and Take Me Out on ITV. As well as being [...]

Social media how to

Lucy Thornton — Tue, 27 Dec 2011 20:26:04 +0000

I got an email yesterday – on Boxing Day – who sends emails on Boxing Day? It was from a potential new client – a pretty big client if he decides to work with me, so I took time out of eating cold turkey and playing with my new phone, and focused on answering [...]