Open Ideo is a great co-creation platform. The big difference between Open Ideo and other crowdsourcing online platform is its focus on collaboration rather than on solitary responses to the briefs. The co-creators can get inspired and they can inspire each other through the initial Inspiration stage where all the relevant contextual material is collected and reviewed. This openness is possible mainly because Open Ideo deals with non-profit projects. To achieve the same degree of openness is difficult for business co-creation as the competition amongst the co-creators is inevitably higher and there is also a general - though in my opinion unnecessary - need for secrecy. We are hoping to learn from Open Ideo as much as we can!