Performance Marketing Association http://www.performancemarketingassociation.com Share Ideas. Explore Opportunities. Shape the Future. Mon, 06 Sep 2010 17:27:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Newly elected board members have been chosen http://feedproxy.google.com/~r/PerformanceMarketingAssociation/~3/p3doXHCFGgs/ http://www.performancemarketingassociation.com/newly-elected-board-members-have-been-chosen/#comments Mon, 06 Sep 2010 17:27:02 +0000 Rebecca Madigan http://www.performancemarketingassociation.com/?p=3726 The first phase of seating the PMA board has been completed. Congratulations to the following newly elected board members:

Platinum:

  • Jason Spievak, RingRevenue
  • Kim Riedell, CJ
  • Kristin Hall, Google
  • JJ McCarthy, Ebay

Gold:

  • Karen Garcia
  • Scott Jangro
  • Brook Schaaf – incoming president

The race was extremely close and evenly balanced, with most coming within 1 or 2 votes. This tells me the right people stepped up to run, you represented the makeup of our membership very well.

The next phase will be for the incoming president and 6 newly elected board members to nominate 2 at-large members. Per our bylaws, the 6 elected board members and incoming president, must choose these 2 at-large board members from existing platinum or gold members in good standing. These at-large members will have equal standing on the total board of 9 members. The final seated 9 member board will then choose officers: secretary, treasurer and president-elect.

The elected board will be meeting this week to choose the at-large members. We are on track for announcing the fully seated board by September 13.

Many thanks to all who ran, and to all who voted!

]]> http://www.performancemarketingassociation.com/newly-elected-board-members-have-been-chosen/feed/ 0 http://www.performancemarketingassociation.com/newly-elected-board-members-have-been-chosen/ Shout Out: Ken Rockwell http://feedproxy.google.com/~r/PerformanceMarketingAssociation/~3/OYhVd2GcNa4/ http://www.performancemarketingassociation.com/shout-out-ken-rockwell/#comments Fri, 03 Sep 2010 02:44:26 +0000 Rebecca Madigan http://www.performancemarketingassociation.com/?p=3719 We recognize and applaud all the hard work being done by grassroots volunteers who generously give their time and talents to battle against the advertising tax bills in their respective states. Without their participation the industry wouldn’t be able to continue this fight.

Who: Ken Rockwell of KenRockwell.com

Location: La Jolla, CA

On Monday August 30th,  Ken joined Rebecca Madigan in Sacramento, for a last push to convince legislators the affiliate nexus tax is a bad idea, before their legislative session ends. Ken is an articulate and powerful communicator, and did an amazing job explaining the issue to legislators, aids and staffers. Ken is an affiliate marketing success story, turning a love of photography into a very successful affiliate business. Ken demonstrated the value his business provides to California, and what could be lost if the affiliate nexus tax passes. He won several people over. The war isn’t over but our chances have never been better that we can beat this thing.

Many thanks, Ken!

]]> http://www.performancemarketingassociation.com/shout-out-ken-rockwell/feed/ 0 http://www.performancemarketingassociation.com/shout-out-ken-rockwell/ Double Shout Out: Alan Gray and Rob Smahl http://feedproxy.google.com/~r/PerformanceMarketingAssociation/~3/NySOedCEIoA/ http://www.performancemarketingassociation.com/double-shout-out-alan-gray-and-rob-smahl/#comments Fri, 03 Sep 2010 00:33:58 +0000 Rebecca Madigan http://www.performancemarketingassociation.com/?p=3712 We recognize and applaud all the hard work being done by grassroots volunteers who generously give their time and talents to battle against the advertising tax bills in their respective states. Without their participation the industry wouldn’t be able to continue this fight.

Who: Alan Gray of Newsblaze and Rob Smahl of Ebates


An artist's rendering of Mr. Smahl in his fancy shopping attire

Location: Fulsom, CA and San Francisco, CA

On Wednesday, August 25th, Alan and Rob joined forces and stormed Sacramento to convince as many legislators as they could that the affiliate nexus tax is a bad idea. They went door-to-door, hand delivering PMA videos on DVD, and wrangling legislative aides for a few minutes to explain why the affiliate nexus tax is a bad idea. It was hard work, but it was extremely effective. They put real faces behind the issue, and helped legislators really understand the devastation they will face if the affiliate nexus tax is passed.

You can also catch Alan and Kevin Johnson, the CEO of Ebates, in the PMA video we created for legislators.

Many thanks, Alan and Rob!

]]> http://www.performancemarketingassociation.com/double-shout-out-alan-gray-and-rob-smahl/feed/ 0 http://www.performancemarketingassociation.com/double-shout-out-alan-gray-and-rob-smahl/ Double Shout Out: Loren Bendele and David Lewis http://feedproxy.google.com/~r/PerformanceMarketingAssociation/~3/7Jy83eYKtaM/ http://www.performancemarketingassociation.com/double-shout-out-loren-bendele-and-david-lewis/#comments Thu, 02 Sep 2010 21:18:04 +0000 Rebecca Madigan http://www.performancemarketingassociation.com/?p=3696 We recognize and applaud all the hard work being done by grassroots volunteers who generously give their time and talents to battle against the advertising tax bills in their respective states. Without their participation the industry wouldn’t be able to continue this fight.

Who: Loren Bendele of Savings.com and David Lewis of Cashbaq

Loren Bendele

David Lewis

Location: Los Angeles, CA

On Wednesday, August 25th, Loren and David visited the district offices of their local state senator, Curren Price, to convince the senator to vote against the affiliate nexus tax.  Loren and David, whose businesses are both located in Senator Price’s district, are large publishers who would lose significant portions of their businesses if the affiliate nexus tax passes, and would likely face lay-offs. It should be noted that Loren and David are also fierce competitors, but they recognize the affiliate nexus tax is damaging to the entire industry, and they came together to impress upon Senator Price’s staff that if this law passes, there would be dire outcomes for their local California businesses. This kind of action, putting faces of real people and businesses behind the issue, is the ONLY thing we can do to beat the affiliate nexus tax.

You can also catch Loren and David in the PMA video we created for legislators.

Many thanks, Loren and David!

]]> http://www.performancemarketingassociation.com/double-shout-out-loren-bendele-and-david-lewis/feed/ 0 http://www.performancemarketingassociation.com/double-shout-out-loren-bendele-and-david-lewis/ Shout Out – Bobbie and Alan Bryson http://feedproxy.google.com/~r/PerformanceMarketingAssociation/~3/d9m6wSENERA/ http://www.performancemarketingassociation.com/shout-out-bobbie-and-alan-bryson/#comments Thu, 02 Sep 2010 16:00:45 +0000 Rebecca Madigan http://www.performancemarketingassociation.com/?p=3681 We recognize and applaud all the hard work being done by grassroots volunteers who generously give their time and talents to battle against the advertising tax bills in their respective states. Without their participation the industry wouldn’t be able to continue this fight.

Who: Bobbie Bryson, independent online program manager

Location: Bluffton, SC

A special commission has been formed in South Carolina to consider several tax proposals including the affiliate nexus tax. This commission held a hearing on August 13th in Columbia, SC. Bobbie got on the issue right away, and was instrumental in rallying support and organizing our day at the capitol (locating the strangely secret location of the hearing room was no small feat!). Bobbie and her husband Alan attended the hearing, and with Bobbie’s background in PR and Alan’s background in legislative analysis, we came away with some great suggestions on how to improve our case.

Many thanks, Bobbie and Alan!

]]> http://www.performancemarketingassociation.com/shout-out-bobbie-and-alan-bryson/feed/ 0 http://www.performancemarketingassociation.com/shout-out-bobbie-and-alan-bryson/ Run-off for one of the PMA Platinum-level board seats http://feedproxy.google.com/~r/PerformanceMarketingAssociation/~3/BdqZHfzk_8Y/ http://www.performancemarketingassociation.com/run-off-for-one-of-the-pma-platinum-level-board-seats/#comments Thu, 02 Sep 2010 15:37:46 +0000 Rebecca Madigan http://www.performancemarketingassociation.com/?p=3692 A run-off is required to resolve a 2-way tie for one of the Platinum level board seats. Ballots have gone out today to Platinum level members. The deadline to vote is midnight on Sunday, September 5, 2010.

No elected board members will be announced until this run-off is complete. Elected board members will be announced Monday, September 6, 2010. This elected board will then select 2 at-large members to complete the 9-seat board. The final board will be announced by September 13, 2010.

]]> http://www.performancemarketingassociation.com/run-off-for-one-of-the-pma-platinum-level-board-seats/feed/ 0 http://www.performancemarketingassociation.com/run-off-for-one-of-the-pma-platinum-level-board-seats/ Shout Out – Jenny Martin http://feedproxy.google.com/~r/PerformanceMarketingAssociation/~3/i5iNs5FviS4/ http://www.performancemarketingassociation.com/shout-out-jenny-martin/#comments Thu, 02 Sep 2010 10:00:51 +0000 Rebecca Madigan http://www.performancemarketingassociation.com/?p=3676 We recognize and applaud all the hard work being done by grassroots volunteers who generously give their time and talents to battle against the advertising tax bills in their respective states. Without their participation the industry wouldn’t be able to continue this fight.

Who: Jenny Martin, publisher of Southern Savers

Location: Columbia, SC

A special commission has been formed in South Carolina to consider several tax proposals including the affiliate nexus tax. This commission held a hearing on August 13th in Columbia, SC. Jenny gave riveting testimony at the hearing. Her website is a well-known fixture in South Carolina, and she not only works with online retailers, she’s a great marketer of local South Carolina brick-and-mortar businesses. She’s got 10 employees and is a prime example of a thriving small business that would be unnecessarily damaged if the affiliate nexus tax was passed. Thanks to Jenny’s testimony, we think the chances are pretty good the commission will not recommend the affiliate nexus tax.

Many thanks, Jenny!

]]> http://www.performancemarketingassociation.com/shout-out-jenny-martin/feed/ 0 http://www.performancemarketingassociation.com/shout-out-jenny-martin/ Shout Out – Ken Lochridge http://feedproxy.google.com/~r/PerformanceMarketingAssociation/~3/DbE5A9rg8jY/ http://www.performancemarketingassociation.com/shout-out-ken-lochridge/#comments Thu, 02 Sep 2010 01:02:24 +0000 Rebecca Madigan http://www.performancemarketingassociation.com/?p=3673 We recognize and applaud all the hard work being done by grassroots volunteers who generously give their time and talents to battle against the advertising tax bills in their respective states. Without their participation the industry wouldn’t be able to continue this fight.

Who: Ken Lochridge, publisher of over 100 sites

Location: Greenville, SC

A special commission has been formed in South Carolina to consider several tax proposals including the affiliate nexus tax. This commission held a hearing on August 13th in Columbia, SC. Thanks to Ken’s passionate and articulate testimony at the hearing, which the commission cited at the end of the hearing, we have high hopes they will remove the affiliate nexus tax from their consideration. We couldn’t have done it without testimony from a real live affiliate whose business will be badly hurt if the affiliate nexus tax is enacted.

Many thanks, Ken!

]]> http://www.performancemarketingassociation.com/shout-out-ken-lochridge/feed/ 0 http://www.performancemarketingassociation.com/shout-out-ken-lochridge/ California Legislative Update – No Budget Signed http://feedproxy.google.com/~r/PerformanceMarketingAssociation/~3/_zB1QKWp9Bs/ http://www.performancemarketingassociation.com/california-legislative-update-no-budget-signed/#comments Wed, 01 Sep 2010 20:32:44 +0000 Rebecca Madigan http://www.performancemarketingassociation.com/?p=3666 As expected, there was a budget stalemate yesterday in Sacramento. As reported by the Sacramento Bee, this is only the second time in 34 years that the legislative session ended without a budget. They also reported,

Legislative leaders are expected to resume closed-door budget talks within days, although no sessions have been scheduled. Schwarzenegger plans to leave for a six-day trade mission in Asia on Sept. 9, budget or no budget.

What does that mean for the affiliate nexus tax? It means the fight must continue. The ONLY way to beat this is to show legislators what kind of people and businesses will be devastated if this law passes.  If you are a California affiliate marketer, join our Google Group to learn how you can help.

]]> http://www.performancemarketingassociation.com/california-legislative-update-no-budget-signed/feed/ 3 http://www.performancemarketingassociation.com/california-legislative-update-no-budget-signed/ New Event: Performance Marketing Expo in Miami Sept 27-29 http://feedproxy.google.com/~r/PerformanceMarketingAssociation/~3/YiAY1NylcRE/ http://www.performancemarketingassociation.com/new-event-performance-marketing-expo-in-miami-sept-27-29/#comments Wed, 01 Sep 2010 19:56:50 +0000 Rebecca Madigan http://www.performancemarketingassociation.com/?p=3655 We are pleased to offer PMA members substantial discounts to Performance Marketing Expo, a new industry event being held September 27 – 29 in Miami. PMA members get 20% off any conference package, or a special Affiliate Track package for $395 (a $500 savings!).

This is a content-centric event, targeting senior level Advertisers and top Publishers. The agenda is for an advanced audience and the level of speakers are top-notch.

As a matter of fact, several PMA members will be speaking:

Karen Garcia of GTO Management
The Advertising Tax – What it is, What it’s not, and Why you Should Care

Peter Figueredo of NETexponent
Current Trends and Innovative Affiliate Marketing Techniques You Should Be Using NOW

Evan Weber of Experience Advertising
Everything You Ever Wanted to Know about Internet Marketing

Kris Jones, founder of Pepperjam
Social Media Experts Panel: Making Money Making Friends

Bob Bahramipour of TRUSTe and Rebecca Madigan of the PMA
Improving Results by Increasing Consumer Trust

Performance Marketing Expo is organized by Institute for International Research (IIR).  Established in 1973, IIR is now the world’s largest conference development company, and specializes in events geared towards advertising and the online marketplace.

There are 2 ways to save:

  • 20% discount off the full conference package (up to a $379 value!)
  • $395 Affiliate Package (for PMA members only): Affiliate Tracks + Keynotes on Tuesday and Wednesday, plus the Tuesday Block Party

If you’re thinking of joining the PMA, this is an easy way to get a great discount to a great industry event – and to join our great organization!

Join the PMA Now to get your discount to Performance Marketing Expo!

See you in Miami!

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