Latest Post
Hand-loomed madras back in stock, with two new colours
July 13th 2026I was pleasantly surprised by the reaction to our madras shirt last year. Although there was a nice craft story there with the hand weaving,…
Hand-loomed madras back in stock, with two new colours
I was pleasantly surprised by the reaction to our madras shirt last year. Although there was a nice craft story there with the hand weaving, I was a little afraid the bolder check and colour would put people off. The first batch sold within a week though, and we rushed...
Latest Posts
The £13 silk bomb
July 10th 2026Friend and stylist Tom Stubbs has become obsessed with vintage silk bomber jackets – when we saw him in one at a recent event, he…
The £13 silk bomb
Friend and stylist Tom Stubbs has become obsessed with vintage silk bomber jackets – when we saw him in one at a recent event, he looked amazing (above). It’s an interesting category, like a slightly military, fashion version of the gab jacket. Not for everyone for sure, but an easy...
Bespoke washable cotton jacket: Review
July 8th 2026This is the second article on my washable bespoke cotton jacket pictured above, made by Whitcomb & Shaftesbury. For information on why a washable jacket…
Bespoke washable cotton jacket: Review
This is the second article on my washable bespoke cotton jacket pictured above, made by Whitcomb & Shaftesbury. For information on why a washable jacket is unusual, and how this one has worn and washed so far, see that article. Today’s is a review of the jacket itself, excluding the...
Why machine-washable bespoke is unusual
July 6th 2026This bespoke jacket from Whitcomb & Shaftesbury is machine washable. That’s pretty rare - why? First, most good tailored jackets are made with canvas in…
Why machine-washable bespoke is unusual
This bespoke jacket from Whitcomb & Shaftesbury is machine washable. That’s pretty rare - why? First, most good tailored jackets are made with canvas in the chest and melton under the collar, both of which don’t react well to machine washing (even on a cool temperature). They get distorted and...
Rose Bowl flea market: A rainy-day diary
July 3rd 2026When Cody arrived to pick us up, it had already started spitting. This was the one day we were going to be outside for any…
Rose Bowl flea market: A rainy-day diary
When Cody arrived to pick us up, it had already started spitting. This was the one day we were going to be outside for any length of time, and wouldn’t you know it, it was the only day it was going to rain. Never mind, it wasn’t that heavy and...
Groupthink: A tale of noughties nostalgia
July 1st 2026By Reginald Jerome de Mans* I wore a pair of Gurkha trousers the other day. Those wide-waistbanded eccentricities that looked so dashing on friends’ fit…
Groupthink: A tale of noughties nostalgia
By Reginald Jerome de Mans* I wore a pair of Gurkha trousers the other day. Those wide-waistbanded eccentricities that looked so dashing on friends’ fit posts, their criss-crossing straps so gloriously inconvenient, they put me in mind of the old sowing/reaping meme: "Me wearing Ghurka pants: Haha fuck yeah!!! Yes!!...
Museum Garments: An effective mix of classic and modern
June 29th 2026Pitti these days rarely throws up new, interesting brands. That might be partly the state of the market, partly the state of Pitti, but either…
Museum Garments: An effective mix of classic and modern
Pitti these days rarely throws up new, interesting brands. That might be partly the state of the market, partly the state of Pitti, but either way it hasn’t been about discovery for a while. You see new things but not new names. Fortunately there was one exception this summer, as...
Stoffa, Decorum and Dalmo: summer showroom events
June 26th 2026Summer tends to be a little slower, with most people planning or already on holiday. Even so, it'll be a busy few months in the…
Stoffa, Decorum and Dalmo: summer showroom events
Summer tends to be a little slower, with most people planning or already on holiday. Even so, it'll be a busy few months in the Permanent Style showroom this year, with six brands coming between July and September. It’s also an exciting one, as we have Stoffa coming back to...
Introducing: The Bruce short
June 24th 2026The new PS shorts are live today and they are – as one reader cunningly guessed – a continuation of our popular Bruce chinos launched…
Introducing: The Bruce short
The new PS shorts are live today and they are – as one reader cunningly guessed – a continuation of our popular Bruce chinos launched in the spring. This was done for two reasons. One, we love the material and casual feel of the chinos so much; and two, it...
Video with Ben Clarke on soft v structured cuts
June 22nd 2026I thought readers would find this interesting. Ben Clarke, the bespoke cutter who made me an excellent jacket and waistcoat while he was at Richard…
Video with Ben Clarke on soft v structured cuts
I thought readers would find this interesting. Ben Clarke, the bespoke cutter who made me an excellent jacket and waistcoat while he was at Richard James, has set up in Brighton under the name Atelier Tyzack and is using two slightly different cuts, each somewhere between a British structured style...
The English nonchalance of David Hockney
June 19th 2026By Christopher Moorby. Chris is the co-founder of Commission Studio, a branding agency in London working with the likes of Lacoste and Zegna. David Hockney…
The English nonchalance of David Hockney
By Christopher Moorby. Chris is the co-founder of Commission Studio, a branding agency in London working with the likes of Lacoste and Zegna. David Hockney was always a hero of mine. I first saw his work at Salts Mill in Bradford around the age of 13. Among the overpowering scent...
Latest Posts Continued
Dinner with Yasuto Kamoshita
June 17th 2026Note: The images shown are mostly from Kamoshita’s house in Tokyo, where we sent a photographer, to illustrate his style and wardrobe. The interview took…
Dinner with Yasuto Kamoshita
Note: The images shown are mostly from Kamoshita’s house in Tokyo, where we sent a photographer, to illustrate his style and wardrobe. The interview took place on a separate occasion, in Milan. When we arrived, Kamoshita-san and Hasegawa-san were already there. Or to be more precise, they were across the...
Hiut: A craft-menswear brand starting a new chapter
June 15th 2026Hiut is a craft-centred jeans manufacturer in Aberteifi (Cardigan), Wales. They make a great product, which we’ll talk about in a moment. But their story…
Hiut: A craft-menswear brand starting a new chapter
Hiut is a craft-centred jeans manufacturer in Aberteifi (Cardigan), Wales. They make a great product, which we’ll talk about in a moment. But their story is also one that captures a lot about the classic, heritage-focused menswear movement that’s evolved over the past 20 years. Up until the 1990s, the...
A casual travel wardrobe: What I wore in LA
June 12th 2026As I was packing for our recent trip to LA, it occurred to me that this would probably be the least tailoring I had ever…
A casual travel wardrobe: What I wore in LA
As I was packing for our recent trip to LA, it occurred to me that this would probably be the least tailoring I had ever brought on a work trip. We were mostly seeing casual brands and vintage shops, and even our magazine launch at Buck Mason wouldn’t necessarily be...
The fascination of buying second hand (and how to do it)
June 10th 2026By Erik Ostling. Since most of my wardrobe is second hand, Simon recently asked if I wanted to write something about used clothing and buying…
The fascination of buying second hand (and how to do it)
By Erik Ostling. Since most of my wardrobe is second hand, Simon recently asked if I wanted to write something about used clothing and buying vintage. I smiled when he asked because most people who are genuinely good at finding second hand rarely want to explain how they do it....
LA menswear: People and clothes, in that order
June 8th 2026Los Angeles isn’t necessarily the first place you think of when it comes to menswear. There are a handful of good shops - Mohawk, Ghiaia,…
LA menswear: People and clothes, in that order
Los Angeles isn’t necessarily the first place you think of when it comes to menswear. There are a handful of good shops - Mohawk, Ghiaia, Denim Doctors - but it probably wouldn’t feature in a top list of destination cities when there’s London, Tokyo, New York and several across Europe. ...
Stoffa the designer Part 2: The clothes
June 5th 2026Last week, I wrote about why Stoffa is my favourite designer brand. They're a designer to the extent that they create less-classic garments, and are…
Stoffa the designer Part 2: The clothes
Last week, I wrote about why Stoffa is my favourite designer brand. They're a designer to the extent that they create less-classic garments, and are design (particularly fabric) led. Yet they also have many of the characteristics that we value on Permanent Style, such as quality, craft and authenticity. That...
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Latest Posts Continued
The style of Tintin and Hergé
June 3rd 2026By Bent Van Looy. I could be wrong, but I doubt many PS readers could pull off a pair of tobacco knickerbockers. God knows, at…
The style of Tintin and Hergé
By Bent Van Looy. I could be wrong, but I doubt many PS readers could pull off a pair of tobacco knickerbockers. God knows, at some perilous point in my personal style journey I tried (and failed, of course). Come to think of it, I only know one guy who...
Maximilian Mogg made-to-measure black tie: Review
June 1st 2026I recently had this tuxedo made by the German tailoring brand Maximilian Mogg, while Max was visiting London for the appointments he runs at Richard…
Maximilian Mogg made-to-measure black tie: Review
I recently had this tuxedo made by the German tailoring brand Maximilian Mogg, while Max was visiting London for the appointments he runs at Richard Gelding on North Audley Street. I was interested in having something from Max both because I know readers will be interested, and because I myself...
The CVO canvas shoe: Part two, the brands
May 29th 2026By Tony Sylvester. Last week, I cracked out some books off the shelf and had a delve into the history of the canvas sneaker, and…
The CVO canvas shoe: Part two, the brands
By Tony Sylvester. Last week, I cracked out some books off the shelf and had a delve into the history of the canvas sneaker, and its place in the summer wardrobe. This was a little continuation of a broader look at Riviera style that Simon and I both tackled a...
Stoffa is my favourite designer
May 27th 2026“Special things often need explanation. Because they’re special, they’re unusual, and so not familiar. Whether through writing or imagery or trying, they need that little…
Stoffa is my favourite designer
“Special things often need explanation. Because they’re special, they’re unusual, and so not familiar. Whether through writing or imagery or trying, they need that little bit of explanation.” I recently reconnected with the guys at Stoffa after a few years of being out of touch. I did so, partly, because...
Reader Profile: Matt
May 25th 2026Matt Barbet is a TV presenter and journalist in the UK, working for the BBC, ITV and now Sky. He’s also a keen cyclist, and…
Reader Profile: Matt
Matt Barbet is a TV presenter and journalist in the UK, working for the BBC, ITV and now Sky. He’s also a keen cyclist, and we met years ago at a Rapha event, back when were both on the bike far more than we are now. Matt’s a reader and...
Friday Polos restocked – with new colours
May 22nd 2026The Friday Polo is the longest-running product we’ve consistently done on PS, but in the past few years I’ve found I wear it in a…
Friday Polos restocked – with new colours
The Friday Polo is the longest-running product we’ve consistently done on PS, but in the past few years I’ve found I wear it in a different way to how I used to. Although it was designed to work well with tailoring, I now wear it more commonly loose and untucked. ...
The CVO shoe: Part one, a brief history
May 20th 2026In a two-part series beginning today, Tony readies himself (and us) for summer with a look at the enduring style of the CVO shoe. In…
The CVO shoe: Part one, a brief history
In a two-part series beginning today, Tony readies himself (and us) for summer with a look at the enduring style of the CVO shoe. In part two he will give an overview of his favourite contemporary models; today he looks at the history, pinpointing when the canvas sneaker became the...
How to wear a camel-coloured jacket
May 18th 2026I was going to refer to this as a camelhair jacket, but camelhair comes in a few colours, including navy, black and brown. The camelhair…
How to wear a camel-coloured jacket
I was going to refer to this as a camelhair jacket, but camelhair comes in a few colours, including navy, black and brown. The camelhair shown here is perhaps the classic one - the best known - so referring to that as camel-coloured seems accurate. But let me know if...
The case for cowboy boots – and where to buy them
May 15th 2026By Nico Lazaro (above). At first glance, cowboy boots seem an unlikely candidate for the classic men’s wardrobe. They’re bold, regional and carry with them…
The case for cowboy boots – and where to buy them
By Nico Lazaro (above). At first glance, cowboy boots seem an unlikely candidate for the classic men’s wardrobe. They’re bold, regional and carry with them a strong cultural identity – one that can feel unfamiliar, especially to readers outside the American Southwest. But beneath the surface, cowboy boots share many...
The problem with quarter zips
May 13th 2026Recently a few readers have asked about my dislike of quarter-zip (and half-zip) sweaters. This is probably, at least in part, because they've become so…
The problem with quarter zips
Recently a few readers have asked about my dislike of quarter-zip (and half-zip) sweaters. This is probably, at least in part, because they've become so popular – both as a finance-office staple and as fashion. In the same way as navy chinos, my objection to quarter zips is narrower than...
Denim
Hiut: A craft-menswear brand starting a new chapter
June 15th 2026Hiut is a craft-centred jeans manufacturer in Aberteifi (Cardigan), Wales. They make a great product, which we’ll talk about in a moment. But their story…
Hiut: A craft-menswear brand starting a new chapter
Hiut is a craft-centred jeans manufacturer in Aberteifi (Cardigan), Wales. They make a great product, which we’ll talk about in a moment. But their story is also one that captures a lot about the classic, heritage-focused menswear movement that’s evolved over the past 20 years. Up until the 1990s, the...
What I’m looking forward to wearing this summer (‘26)
April 10th 2026By Jamie Ferguson. Fourth instalments are usually the best ones right? Indiana Jones and the Kingdom of the Crystal Skull, Fast and Furious, The Phantom…
What I’m looking forward to wearing this summer (‘26)
By Jamie Ferguson. Fourth instalments are usually the best ones right? Indiana Jones and the Kingdom of the Crystal Skull, Fast and Furious, The Phantom Menace… Ah nuts. Well, here’s hoping this chapter in the What I’m Looking Forward to Wearing series is more the classic, high energy of Rocky...
Black jeans: Exploring your style map
January 28th 2026Five years ago, I’d never worn black jeans in my life. People didn’t really wear them when I was a kid, and until recently I…
Black jeans: Exploring your style map
Five years ago, I’d never worn black jeans in my life. People didn’t really wear them when I was a kid, and until recently I didn’t really see them on people other than women and more fashion-forward guys. That slowly started to change, perhaps as looks got darker and more...
Reader Qs
Video chat: How to build a wardrobe from scratch
June 26th 2020This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe…
Video chat: How to build a wardrobe from scratch
This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I spend?” It’s a popular question of course, and one that the entire section...
Video chat: Going to a maker for the first time
May 25th 2020I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader…
Video chat: Going to a maker for the first time
I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I’m going to a tailor or shirtmaker for the first time, and have...
Clothing Resources: Places to clean, alter and repair
September 5th 2018One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired,…
Clothing Resources: Places to clean, alter and repair
One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these recommendations for a while, so I can point readers there and...
Factory Visits
Corgi: These places give us the things we love
July 11th 2025Speciale, with whom we make our wonderful cotton sweaters, recently made this film at the Corgi factory in Wales. It shows some of the making…
Corgi: These places give us the things we love
Speciale, with whom we make our wonderful cotton sweaters, recently made this film at the Corgi factory in Wales. It shows some of the making process for the knits, but more importantly brings out the lovely atmosphere of the place - something I always love in factory visits. Workshops and...
The culture and colour of Chennai
April 4th 2025In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of…
The culture and colour of Chennai
In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No matter how desperate or secular you might be, you’re unlikely to urinate...
Starting from scratch: Whitcomb & Shaftesbury, Chennai
March 31st 2025One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That…
Starting from scratch: Whitcomb & Shaftesbury, Chennai
One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisingly often that an English tailor looks at a fitting garment and...
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I think the shoulders will be quite broad on you, but that's the style of the Bridge Coat and sizing won't avoid it. To be honest, if that shape from broad shoulder into slim waist is not one you necessarily want, I would avoid the…
Introducing: The PS Bridge Coat
Read the comments9.5
My Summer shoes
Read the commentsI don't find a big difference in that regard to be honest, I wear the same in both and just find the Aberdeen worse in general as a fit for my foot
The joy of cordovan – and how to wear and maintain it
Read the commentsIt goes well. I would avoid wearing just blacks and greys elsewhere, but otherwise it's nice. I actually find the dark grey is the one I wear most by far
Introducing: The PS Arran scarf
Read the commentsNo, they're good with workwear, I wear them in that fashion all the time. Eg see one here with Bleu de Travail
Introducing: The Permanent Style watch cap
Read the commentsYes, absolutely - as you say, silly to have calf just for that purpose. You can't even wear them inside in a fake kind of way, like cream silk scarves Black would add utility, and be good with outfits where you'd usually wear black shoes
A guide to gloves: Materials, colours, linings
Read the comments