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Video with Ben Clarke on soft v structured cuts
June 22nd 2026I thought readers would find this interesting. Ben Clarke, the bespoke cutter who made me an excellent jacket and waistcoat while he was at Richard…
Video with Ben Clarke on soft v structured cuts
I thought readers would find this interesting. Ben Clarke, the bespoke cutter who made me an excellent jacket and waistcoat while he was at Richard James, has set up in Brighton under the name Atelier Tyzack and is using two slightly different cuts, each somewhere between a British structured style...
Latest Posts
The English nonchalance of David Hockney
June 19th 2026By Christopher Moorby. Chris is the co-founder of Commission Studio, a branding agency in London working with the likes of Lacoste and Zegna. David Hockney…
The English nonchalance of David Hockney
By Christopher Moorby. Chris is the co-founder of Commission Studio, a branding agency in London working with the likes of Lacoste and Zegna. David Hockney was always a hero of mine. I first saw his work at Salts Mill in Bradford around the age of 13. Among the overpowering scent...
Dinner with Yasuto Kamoshita
June 17th 2026Note: The images shown are mostly from Kamoshita’s house in Tokyo, where we sent a photographer, to illustrate his style and wardrobe. The interview took…
Dinner with Yasuto Kamoshita
Note: The images shown are mostly from Kamoshita’s house in Tokyo, where we sent a photographer, to illustrate his style and wardrobe. The interview took place on a separate occasion, in Milan. When we arrived, Kamoshita-san and Hasegawa-san were already there. Or to be more precise, they were across the...
Hiut: A craft-menswear brand starting a new chapter
June 15th 2026Hiut is a craft-centred jeans manufacturer in Aberteifi (Cardigan), Wales. They make a great product, which we’ll talk about in a moment. But their story…
Hiut: A craft-menswear brand starting a new chapter
Hiut is a craft-centred jeans manufacturer in Aberteifi (Cardigan), Wales. They make a great product, which we’ll talk about in a moment. But their story is also one that captures a lot about the classic, heritage-focused menswear movement that’s evolved over the past 20 years. Up until the 1990s, the...
A casual travel wardrobe: What I wore in LA
June 12th 2026As I was packing for our recent trip to LA, it occurred to me that this would probably be the least tailoring I had ever…
A casual travel wardrobe: What I wore in LA
As I was packing for our recent trip to LA, it occurred to me that this would probably be the least tailoring I had ever brought on a work trip. We were mostly seeing casual brands and vintage shops, and even our magazine launch at Buck Mason wouldn’t necessarily be...
The fascination of buying second hand (and how to do it)
June 10th 2026By Erik Ostling. Since most of my wardrobe is second hand, Simon recently asked if I wanted to write something about used clothing and buying…
The fascination of buying second hand (and how to do it)
By Erik Ostling. Since most of my wardrobe is second hand, Simon recently asked if I wanted to write something about used clothing and buying vintage. I smiled when he asked because most people who are genuinely good at finding second hand rarely want to explain how they do it....
LA menswear: People and clothes, in that order
June 8th 2026Los Angeles isn’t necessarily the first place you think of when it comes to menswear. There are a handful of good shops - Mohawk, Ghiaia,…
LA menswear: People and clothes, in that order
Los Angeles isn’t necessarily the first place you think of when it comes to menswear. There are a handful of good shops - Mohawk, Ghiaia, Denim Doctors - but it probably wouldn’t feature in a top list of destination cities when there’s London, Tokyo, New York and several across Europe. ...
Stoffa the designer Part 2: The clothes
June 5th 2026Last week, I wrote about why Stoffa is my favourite designer brand. They're a designer to the extent that they create less-classic garments, and are…
Stoffa the designer Part 2: The clothes
Last week, I wrote about why Stoffa is my favourite designer brand. They're a designer to the extent that they create less-classic garments, and are design (particularly fabric) led. Yet they also have many of the characteristics that we value on Permanent Style, such as quality, craft and authenticity. That...
The style of Tintin and Hergé
June 3rd 2026By Bent Van Looy. I could be wrong, but I doubt many PS readers could pull off a pair of tobacco knickerbockers. God knows, at…
The style of Tintin and Hergé
By Bent Van Looy. I could be wrong, but I doubt many PS readers could pull off a pair of tobacco knickerbockers. God knows, at some perilous point in my personal style journey I tried (and failed, of course). Come to think of it, I only know one guy who...
Maximilian Mogg made-to-measure black tie: Review
June 1st 2026I recently had this tuxedo made by the German tailoring brand Maximilian Mogg, while Max was visiting London for the appointments he runs at Richard…
Maximilian Mogg made-to-measure black tie: Review
I recently had this tuxedo made by the German tailoring brand Maximilian Mogg, while Max was visiting London for the appointments he runs at Richard Gelding on North Audley Street. I was interested in having something from Max both because I know readers will be interested, and because I myself...
The CVO canvas shoe: Part two, the brands
May 29th 2026By Tony Sylvester. Last week, I cracked out some books off the shelf and had a delve into the history of the canvas sneaker, and…
The CVO canvas shoe: Part two, the brands
By Tony Sylvester. Last week, I cracked out some books off the shelf and had a delve into the history of the canvas sneaker, and its place in the summer wardrobe. This was a little continuation of a broader look at Riviera style that Simon and I both tackled a...
Latest Posts Continued
Stoffa is my favourite designer
May 27th 2026“Special things often need explanation. Because they’re special, they’re unusual, and so not familiar. Whether through writing or imagery or trying, they need that little…
Stoffa is my favourite designer
“Special things often need explanation. Because they’re special, they’re unusual, and so not familiar. Whether through writing or imagery or trying, they need that little bit of explanation.” I recently reconnected with the guys at Stoffa after a few years of being out of touch. I did so, partly, because...
Reader Profile: Matt
May 25th 2026Matt Barbet is a TV presenter and journalist in the UK, working for the BBC, ITV and now Sky. He’s also a keen cyclist, and…
Reader Profile: Matt
Matt Barbet is a TV presenter and journalist in the UK, working for the BBC, ITV and now Sky. He’s also a keen cyclist, and we met years ago at a Rapha event, back when were both on the bike far more than we are now. Matt’s a reader and...
Friday Polos restocked – with new colours
May 22nd 2026The Friday Polo is the longest-running product we’ve consistently done on PS, but in the past few years I’ve found I wear it in a…
Friday Polos restocked – with new colours
The Friday Polo is the longest-running product we’ve consistently done on PS, but in the past few years I’ve found I wear it in a different way to how I used to. Although it was designed to work well with tailoring, I now wear it more commonly loose and untucked. ...
The CVO shoe: Part one, a brief history
May 20th 2026In a two-part series beginning today, Tony readies himself (and us) for summer with a look at the enduring style of the CVO shoe. In…
The CVO shoe: Part one, a brief history
In a two-part series beginning today, Tony readies himself (and us) for summer with a look at the enduring style of the CVO shoe. In part two he will give an overview of his favourite contemporary models; today he looks at the history, pinpointing when the canvas sneaker became the...
How to wear a camel-coloured jacket
May 18th 2026I was going to refer to this as a camelhair jacket, but camelhair comes in a few colours, including navy, black and brown. The camelhair…
How to wear a camel-coloured jacket
I was going to refer to this as a camelhair jacket, but camelhair comes in a few colours, including navy, black and brown. The camelhair shown here is perhaps the classic one - the best known - so referring to that as camel-coloured seems accurate. But let me know if...
The case for cowboy boots – and where to buy them
May 15th 2026By Nico Lazaro (above). At first glance, cowboy boots seem an unlikely candidate for the classic men’s wardrobe. They’re bold, regional and carry with them…
The case for cowboy boots – and where to buy them
By Nico Lazaro (above). At first glance, cowboy boots seem an unlikely candidate for the classic men’s wardrobe. They’re bold, regional and carry with them a strong cultural identity – one that can feel unfamiliar, especially to readers outside the American Southwest. But beneath the surface, cowboy boots share many...
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Latest Posts Continued
The problem with quarter zips
May 13th 2026Recently a few readers have asked about my dislike of quarter-zip (and half-zip) sweaters. This is probably, at least in part, because they've become so…
The problem with quarter zips
Recently a few readers have asked about my dislike of quarter-zip (and half-zip) sweaters. This is probably, at least in part, because they've become so popular – both as a finance-office staple and as fashion. In the same way as navy chinos, my objection to quarter zips is narrower than...
A coda on clothing etiquette, from Bruce
May 11th 2026During discussions for our recent article on clothing etiquette, I spent some time talking to my good, old friend Bruce Boyer. (Not that either of…
A coda on clothing etiquette, from Bruce
During discussions for our recent article on clothing etiquette, I spent some time talking to my good, old friend Bruce Boyer. (Not that either of us are old, but rather that I have known him for a good few years.) Bruce, as expected, was both eloquent and erudite in his...
Spring/Summer Highlights 2026
May 8th 2026This is our seasonal piece covering the best things I’ve bought recently, with comments on fit and views on style. A useful round-up, a gear…
Spring/Summer Highlights 2026
This is our seasonal piece covering the best things I’ve bought recently, with comments on fit and views on style. A useful round-up, a gear review in brief: they’re all things I’ve bought and worn already so I can help out with any more detailed questions as well. Just ask...
Better than Simon’s? My Luca Museo tweed suit
May 6th 2026By Manish Puri. Although it arrived a little late in the season, that hasn’t stopped me from wearing my new Luca Museo Donegal Tweed suit…
Better than Simon’s? My Luca Museo tweed suit
By Manish Puri. Although it arrived a little late in the season, that hasn’t stopped me from wearing my new Luca Museo Donegal Tweed suit every chance I’ve gotten. It’s quickly established itself as a favourite and attracts compliments wherever it goes – just a few weeks back an attractive...
Review: Stone Island linen jacket
May 4th 2026I met a man on the stairs the other day. He was leaving the pop-up as I was entering, and he stopped to tell me…
Review: Stone Island linen jacket
I met a man on the stairs the other day. He was leaving the pop-up as I was entering, and he stopped to tell me how much he enjoyed the website, as consistently generous and well-mannered PS readers often do. Then he said something that surprised me: he thanked us...
How to dress like Luciano Barbera
May 1st 2026Luciano Barbera is a menswear icon for many reasons. For me, however, the most important is that he always emphasised dressing comfortably, appropriately and in…
How to dress like Luciano Barbera
Luciano Barbera is a menswear icon for many reasons. For me, however, the most important is that he always emphasised dressing comfortably, appropriately and in an understated manner. Dressing comfortably means eschewing the uber-tight suits or uber-pointy shoes that still plague some areas of menswear. Dressing in an understated manner...
PS trunk show: An Introduction to Ficus
April 29th 2026By Manish Puri. Next week, for the first time, we welcome Shanghai-based brand Ficus to the PS showroom on Harley Street. Founded in 2016, Ficus…
PS trunk show: An Introduction to Ficus
By Manish Puri. Next week, for the first time, we welcome Shanghai-based brand Ficus to the PS showroom on Harley Street. Founded in 2016, Ficus draws inspiration from classic Western menswear styles, but often presents them with an Eastern sensibility. Simon and I had a chance to meet with the...
Thoughts on A Presse (and fashion silhouettes)
April 27th 2026I’ve found the recent growth of popularity in Japanese brand A Presse quite interesting. Because while there are lots of things I like and admire…
Thoughts on A Presse (and fashion silhouettes)
I’ve found the recent growth of popularity in Japanese brand A Presse quite interesting. Because while there are lots of things I like and admire about the brand, it feels like it’s often misrepresented. A Presse is sometimes described as heritage menswear. People see the denim jackets, chinos and other...
This is Spring/Summer 2026
April 24th 2026In every issue of the magazine, we include a list of things to team are looking forward to wearing and buying in the season ahead.…
This is Spring/Summer 2026
In every issue of the magazine, we include a list of things to team are looking forward to wearing and buying in the season ahead. Here's the one from this issue, as a little taster. We always include a guest contributor as well, and this time it was the French...
Introducing: The Boat Shoe with August Special
April 22nd 2026The shoe will be available to try on in all sizes at the London pop-up, starting tomorrow. All details on that here. A couple of…
Introducing: The Boat Shoe with August Special
The shoe will be available to try on in all sizes at the London pop-up, starting tomorrow. All details on that here. A couple of years ago, in an article about the appeal of Riviera style in the summer, we wrote about the need for a soft but elegant shoe...
Denim
Hiut: A craft-menswear brand starting a new chapter
June 15th 2026Hiut is a craft-centred jeans manufacturer in Aberteifi (Cardigan), Wales. They make a great product, which we’ll talk about in a moment. But their story…
Hiut: A craft-menswear brand starting a new chapter
Hiut is a craft-centred jeans manufacturer in Aberteifi (Cardigan), Wales. They make a great product, which we’ll talk about in a moment. But their story is also one that captures a lot about the classic, heritage-focused menswear movement that’s evolved over the past 20 years. Up until the 1990s, the...
What I’m looking forward to wearing this summer (‘26)
April 10th 2026By Jamie Ferguson. Fourth instalments are usually the best ones right? Indiana Jones and the Kingdom of the Crystal Skull, Fast and Furious, The Phantom…
What I’m looking forward to wearing this summer (‘26)
By Jamie Ferguson. Fourth instalments are usually the best ones right? Indiana Jones and the Kingdom of the Crystal Skull, Fast and Furious, The Phantom Menace… Ah nuts. Well, here’s hoping this chapter in the What I’m Looking Forward to Wearing series is more the classic, high energy of Rocky...
Black jeans: Exploring your style map
January 28th 2026Five years ago, I’d never worn black jeans in my life. People didn’t really wear them when I was a kid, and until recently I…
Black jeans: Exploring your style map
Five years ago, I’d never worn black jeans in my life. People didn’t really wear them when I was a kid, and until recently I didn’t really see them on people other than women and more fashion-forward guys. That slowly started to change, perhaps as looks got darker and more...
Reader Qs
Video chat: How to build a wardrobe from scratch
June 26th 2020This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe…
Video chat: How to build a wardrobe from scratch
This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I spend?” It’s a popular question of course, and one that the entire section...
Video chat: Going to a maker for the first time
May 25th 2020I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader…
Video chat: Going to a maker for the first time
I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I’m going to a tailor or shirtmaker for the first time, and have...
Clothing Resources: Places to clean, alter and repair
September 5th 2018One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired,…
Clothing Resources: Places to clean, alter and repair
One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these recommendations for a while, so I can point readers there and...
Factory Visits
Corgi: These places give us the things we love
July 11th 2025Speciale, with whom we make our wonderful cotton sweaters, recently made this film at the Corgi factory in Wales. It shows some of the making…
Corgi: These places give us the things we love
Speciale, with whom we make our wonderful cotton sweaters, recently made this film at the Corgi factory in Wales. It shows some of the making process for the knits, but more importantly brings out the lovely atmosphere of the place - something I always love in factory visits. Workshops and...
The culture and colour of Chennai
April 4th 2025In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of…
The culture and colour of Chennai
In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No matter how desperate or secular you might be, you’re unlikely to urinate...
Starting from scratch: Whitcomb & Shaftesbury, Chennai
March 31st 2025One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That…
Starting from scratch: Whitcomb & Shaftesbury, Chennai
One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisingly often that an English tailor looks at a fitting garment and...
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Hi Burt, Thank you for your message and kind words. If there was a particular element that felt inaccessible, please feel free to contact me directly for a chat. Tyzack is a family name on my wife's side – behind the scenes she's the other…
Video with Ben Clarke (Atelier Tyzack) on soft v structured cuts
Read the commentsAbsolutely Andrew, happy to help. I'd say: - Definitely look to change the buttons, and add the belt loops. The belt in particular will be a nice point of interest - Look at shirts that are interesting (eg I wore a cream silk to Pitti…
Assisi double-breasted summer suit: Review
Read the commentsHey Sean, I haven't tried them I'm afraid - I was always a little put off by the 'H' as branding, even though it's very subtle. I would recommend the slides from Rondini, although they won't be quite as good as Hermes I assume
Summer casual chic: Riviera style Part 2
Read the commentsI like that idea Matthew, it sounds very chic. The matching polo and harrington will be quite elegant and a tiny bit more of a look, but very nice
Introducing: The Linen Harrington
Read the commentsLove it, thanks Michael
Smalto: bespoke tailor, Paris
Read the commentsI think some men spend too much time studying others , it becomes a fixation, to be that person. This has the Style Cadaver effect. Too stiff, maybe too much grey and beige, blood needs colour. I agree with you that style is a journey,…
Dinner with Yasuto Kamoshita
Read the comments