1. Overdone bronzer and blush
2. Wrong foundation tone
3. Clumpy mascara
4. Overdrawn lips
5. Incorrectly used eyeliner and concealer

Incorrectly, inexpertly or too heavily applied makeup can not only leave you with a less than polished appearance, it can also add years to your face. But even if correctly applied, using the wrong color of foundation or concealer can have disastrous results. Foundation should be applied with a very light touch and match your skin color as perfectly as possible. Your concealer shade should be just slightly lighter than the shade of your foundation and should be applied with a light touch. Using a cream blush instead of powdered blush will create a flattering, subtle glow instead of overdone clown cheeks.

The best way to avoid common makeup mistakes is with permanent makeup expertly applied by nationally renowned permanent makeup artist Melany Whitney. The added advantage of permanent cosmetics is that small flaws can be permanently corrected during the paramedical tattooing process. Lip lines can be made fuller and more symmetrical. Eyebrows can be filled in and feathered, and brow lines artfully curved. Thin lashes can be made to appear fuller. With permanent makeup you don’t have to worry about makeup faux pas. You can have the confidence that comes with knowing that your makeup is always perfect.

Red Lips on the Red Carpet

Naturally, the gowns were gorgeous, but what really stood out at Sunday’s Academy Awards telecast were the lush red lips many stars wore almost as an accessory. Best Actress winner Sandra Bullock gleamed almost as brightly as her Oscar statue in a stunning, form-fitting silver Marchesa gown with a beautifully embroidered bodice. With just a touch of jewelry at her ears and wrist, it was Sandra’s bright red lips that stole the show. Vera Farmiga matched her stunning lip color to the brilliant magenta silk crepe pleats that cascaded in lush curves down her strapless Marchesa column gown. Charlize Theron garnered a lot of attention with a unique deep amethyst Dior gown that featured hug pink satin rosettes placed directly over her breasts. Her beautiful deep red lip color did bring attention back to her face, but only briefly.

Deep, bright red lip color calls attention to your face and is the hot new look for spring and summer. Unfortunately, deep lip shades can be out of place in the workplace. Women who wear permanent makeup can enjoy the best of both worlds. They can have their lips colored the perfect shade of neutral pink or beige to match their skin tone for everyday wear and enhance their lips with a deeper shade of lip color for evening affairs. Permanent lip color doesn’t exclude you from wearing lipstick when you feel like a change. Simply apply lipstick or gloss directly over your permanent lip color.

Get a second look with Permanent Cosmetics for Men.

It’s all over in 15 to 20 seconds. That’s all the time guys have to make that all important first impression when they meet a woman. At least that’s the view of the authors of a fun and fascinating new book that will be in bookstores later this month. In Undateable: 311 Things Guys Do That Guarantee They Won’t Be Dating or Having Sex, authors Ellen Rakieten and Anne Coyle provide a hilarious field guide to male dating faux pas. Cringe-worthy wardrobe malfunctions, disastrous relationship-tanking behavior, unfortunate male mood-breakers and a host of other dating red flags are come under scrutiny. Sure, the book subjects male dating behavior to some hilarious ridicule, but it also provides thoughtful insight into the female mind and practical recommendations for getting past those first 20 make-or-break seconds successfully.

While Undateable focuses largely on fashion and behavior faux pas, it’s a person’s face that first captures attention and is the focal point of a large portion of those critical first 20 seconds when men and women meet. Permanent cosmetics for men can ensure that you make the most of each critical first encounter. Permanent cosmetics for men can camouflage unsightly facial scars and correct pigment problems, create a more symmetrical lip line and create fuller, more commanding eyebrows. Visit our Permanent Makeup for Men website to find out more. The clock is ticking!

The commercial cosmetics industry has long sought ways to personalize its products. Gimmicks have come and gone. From simple color charts to intricate multi-choice wheels through quirky sliding gizmos, the makeup industry has tried any number of color-coded, number-matching, skin tone-identifying gimmicks to try to create a personal experience from mass marketed products produced for the largest number of users. This latest trick may be fun and some of the cosmetics do turn a pleasing color on the skin, but no mass-produced product will ever be truly personalized to the unique makeup requirements of a specific individual.

If you desire a truly personalized makeup experience, distinctively mixed and artistically applied permanent cosmetics will give you the perfect makeup colors and lines you desire to showcase and enhance your uniquely personal beauty.

Jen's Natural Look

Jennifer Aniston worked her way into American hearts as Rachel on Friends and never left. She’s the proverbial “girl next door,” fresh and wholesome looking. Jennifer uses a few special makeup tricks to create her very natural look. She may look like she’s not wearing makeup, but it’s a light hand and adept application that give Jen the natural appearance admired by so many.

How does she do it? Jen only applies eyeliner to her top eyelid, usually leaving the bottom lid naked or applying only a faint, thin stroke of liner to the bottom lid. To enhance her natural look, Jennifer chooses eyeliners in pale grays and light browns. She counts on a medium coating of mascara on both top and bottom lashes to make her eyes pop. To enhance her eyes, Jennifer favors barely there, lightly applied eye shadow in pale grays, beiges, pinks and lavenders. Jen sticks to natural looking lip colors in light brown, peach or pink. Her trick is to color her lips just slightly darker than their natural color.

Permanent makeup can give you Jennifer Aniston’s natural look 24 hours a day without tedious time in front of the mirror. You can have permanent eyeliner in a natural shade tattooed on just your upper lid or add a barely there line to your lower lid. Permanent eye shadow can enhance your eyes with natural beauty 24/7 and it never cakes or creases. Your lips will always look naturally beautiful with permanent lip color. Permanent makeup is the ultimate natural look!

Apps are revolutionizing the way we live. Apple led the way with apps for its iconic iPhone, recently broadening the app market by making its iPod Touch app friendly. Other smartphone makers have entered the fray with their own app stores. Savvy app designers have created universal apps that can work on both Apple and Microsoft-based systems. Apps are not only fun to use; they take the effort out of so many of life’s little chores. It’s no wonder that the beauty and fashion industries have begun embracing apps.

Apps make it possible to try on new looks from makeup to hairstyles to fashion accessories right on your smartphone. Sure you can do these things on the Internet, but now you can experiment with new looks while you’re on the go. Makeup apps can help you see how you’d look with permanent cosmetics. Try out different eyebrow arches, redefine the shape of your lips, experiment with thick or thin eyeliner or find the perfect lip shade. Save your “look” and an expert permanent cosmetics artist like Melany Whitney can create and even improve upon the perfection you seek.

In her 1999 groundbreaking book, Survival of the Prettiest, Harvard Medical School psychologist Nancy Etcoff applied the nature vs. nurture argument to the issue of physical beauty. What Etcoff discovered is that, despite our intellectual desire to peer beneath the surface, in practice we do judge people by their appearance — and beauty tips the scales in an individual’s favor every time. Etcoff found that beautiful people hold better jobs, are paid more, are promoted more often and seem to find an easier path to success. We may wish it were different, but the reality is that life is easier for beautiful people.

Some individuals are blessed with naturally beautiful features. The rest of us must rely on makeup, fashion and personal style to enhance our features. Fortunately, artistically applied permanent cosmetics can permanently enhance your best features while correcting small flaws that may detract from our appearance. When expertly applied by renowned permanent makeup artist Melany Whitney, permanent cosmetics can create a stunning, more beautiful you, ultimately enriching your appearance and your life.

More than 5000 years ago, ancient Chinese mixed gelatin, beeswax, egg and tree sap into the first nail polishes. Different colors were worn by different social castes with gold and red reserved for royals. Japanese geishas fashioned “lipsticks” from crushed flower petals and sticks of wax and used rice powder to whiten their faces. During the European Renaissance, light-colored skin was associated with the leisure lifestyle of aristocrats. Both women and men used powder to lighten their skin and appear more aristocratic. Even practical American colonial women used burnt matches to line and darken their eyes.

The use of makeup as a beauty enhancement has a long and storied history. Permanent makeup is the newest incarnation of personal enhancement, the most modern way to achieve the most beautiful YOU!

Six years following paramedical tattooing, fully 84% of the women surveyed continued to rate their nipple-areola tattoo as satisfactorily pleasing in appearance; and 86% of patients agreed they would again choose a nipple-areola tattoo over other possible breast reconstruction options. Two to six years post surgery, more than half of the women (57%) surveyed reported that their nipple-areola tattoo still looked like a normal areola. Fewer than 3% reported problems with rash or infection post-procedure.

While 60% of tattoos in the study were marginally lighter in coloration than the natural areola, only 10% required any touching up to correct for excessive fading. Expert paramedical tattoo artist Melany Whitney has developed a procedure that minimizes potential fading of nipple-areola tattoos. By implanting a second layer of pigments six weeks after the initial implantation of permanent cosmetics, Melany is able to increase color retention and tattoo longevity. She has received no complaints about premature fading from her nipple-areola patients. In fact, Melany’s clients have been amazed by the realism and illusion of nipple protrusion achieved by Melany’s unique artistry and expert tattooing technique.

For centuries men took a bare bones approach to grooming. A shower and a shave was the male standard. In the 1800s, male grooming products were introduced at upscale barbershops and men’s clubs, but were sneered at by the Joe on the street. With the exception of hair pomades which faded in and out of style and were considered more of a necessity than a matter of vanity, male toiletries comprised an extremely thin market through the 1950s. The 1960s sexual revolution heralded a turning point in male grooming standards. By the 1960s men’s toiletries had become a fast growing market, although selection was still limited to basics like shaving cream, hair gel and aftershave.

It wasn’t until 2000 that male fragrances exploded onto the cosmetics market, opening the door to skin care and other grooming products designed specifically for men. Today most men take as much care in their appearance as women and many turn to permanent cosmetics to enhance their appearance, camouflage scars or correct flawed features. To find out more about male permanent cosmetics, visit our permanent makeup site for men.