PERSONALIZE MEDIA

The Convergence of Television and Games

Gary Hayes — Mon, 01 Apr 2024 04:59:49 +0000

TV has already become much more of a background medium for large numbers of media consumers who around the world are spending more time in online pursuits than glued to the content breaks in-between the advertising slots of traditional TV. So how will TV survive in a world where social gaming and media sharing online […]

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The Medium is Dead, Long Live Cross Platform

Gary Hayes — Mon, 15 Feb 2016 21:49:24 +0000

Long time no post. I know, bad blogger but prompted to write a little post on today’s announcement from the BBC that it is abolishing it’s ‘Divisions – TV and Radio’. Division is the operative word here as I have written about in some of my last posts (eg Mediocre Broadcaster MultiPlatform) the silo walls that traditional […]

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Navigating an Expanding Multiplatform Transmedia Universe – Production Keynote

Gary Hayes — Wed, 27 Nov 2013 03:27:26 +0000

I was invited to present a keynote, of sorts, at the Merging Media 2013 conference – a short and sweet two day conference featuring many great topics and good international speakers with a focus on the business/production side of multi platform but also the more usual esoteric aspects of transmedia and inherent community thinking. My […]

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State of Play: The Multiplatform Transmedia Industry

Gary Hayes — Fri, 15 Nov 2013 11:11:15 +0000

I was invited to keynote at the 2013 Merging Media conference in Vancouver last week and it was great to meet up with the wandering band of transmedia/multiplatform ‘global gliterati’ that frequent these events. All in all a top notch affair, well attended, mostly on the ball in terms of topics and refreshing to take […]

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10 Reasons Why Most Broadcasters Make Mediocre Multiplatform

Gary Hayes — Fri, 23 Aug 2013 03:18:52 +0000

Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’? Where are all the great integrated-with-show online, game and mobile […]

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The Ideal Transmedia Parallel Production Process

Gary Hayes — Thu, 20 Jun 2013 04:48:21 +0000

Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is ‘why is the process for making multiplatform so complicated / varied / mysterious / technical’. For many from traditional production processes such as film or TV it can […]

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Rebooting 2nd Screen & Social TV: Interactive TV 3.0

Gary Hayes — Wed, 29 May 2013 05:48:40 +0000

In a world where all the statistics on simultaneous tablet/mobile and TV are indicating a massive increase in the behaviour, why are TV broadcasters and 3rd party providers creating 2nd screen services making very poor experiences for audiences? Can content owners and TV broadcasters make the most of this opportunity or have they lost the […]

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Precious Alchemy or Worthless Chemistry – Transmedia Multi Platform ROI

Gary Hayes — Tue, 04 Sep 2012 08:59:32 +0000

Was invited to be on some panels and do a keynote at an ABC mini conference. It was called Radio Beyond Radio and had a focus on new ways to tell stories, ideally audio/radio driven. But there was a personal tension, wearing three hats simultaneously, particularly delivering the keynote. One hat coming from and representing […]

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