PERSONALIZE MEDIA

Augmented Worlds Video Part 1 – Recognition

Gary Hayes — Wed, 30 Jun 2010 03:14:17 +0000

I am busy consulting, commercial projects and presentations (eg: SBTUG this eve) on Augmented Reality and the near future benefits for storytellers, a range of businesses and service industries. Key questions often crop up as to the relevance of AR to their ‘bottom line’ as well as usuability issues – beyond showing a range of [...]

What makes the perfect Transmedia Producer?…

Gary Hayes — Tue, 25 May 2010 03:59:13 +0000

…and the truth about ARGs. Now that transmedia is everywhere and the Producers Guild of America have turned the ‘transmedia producer’ into a bona fide (or at least recognised) professional role one thing that rears it’s cross-media head is, who and where are the best transmedia producers going to come from? I have spent a good [...]

Descending Clouds – Society and Augmented Reality 101

Gary Hayes — Thu, 08 Apr 2010 06:41:42 +0000

What happens when the content cloud descends? Rocket science or people science? Here is a really simple metaphor to illustrate the pervasiveness and societal significance of Augmented Reality. For the past 20 years humanity has been ‘floating’ its content (its personas, its information, life data, economy and social media) creating a distant, electronic cloud drifting, conceptually, way [...]

Heritage vs Online vs Life Media Survey – Film Colleagues & Family

Gary Hayes — Sun, 04 Apr 2010 07:15:13 +0000

Blogstipation. Apologies to those who subscribe and have been expecting a post for a while, been heads down writing, commercial development, life & course dev. I am now lecturing on (and running one of) two Multi Platform courses in Sydney, plus just out the other side of a big personal move to a new part [...]

Social Web Words Widget – 1000 Quotes of the Decade

Gary Hayes — Wed, 23 Dec 2009 07:23:20 +0000

(Embed code below!) 1000 randomised quotes, 2000-10 by 335+ key thinkers on Social Web, Transmedia, Games, Tech & Social Media Marketing. I have been trying hard to think of an insightful retrospective post for the end of the decade but decided, that like the decade itself, it might be best to distill a broader perspective than my [...]

Social TV Reloaded – 20 Best Solutions

Gary Hayes — Thu, 12 Nov 2009 03:46:53 +0000

Will the integration of Social Media into TV give the tottering Broadcast giant a well needed injection in the arm, or is it another doomed hybrid? This pretty detailed post below looks at twenty or so of the best offerings that glue TV and Social Media together – whether its live chat on the TV [...]

Traditional Media – Time to Become Relevant again?

Gary Hayes — Thu, 29 Oct 2009 02:51:47 +0000

col·labo·rate (kə lab′ə rāt′) 1. to work together, esp. in some literary, artistic, or scientific undertaking Almost 13 years ago I recall evangelising to various groups of top BBC exec producers, writers & creatives that the internet is an important new medium. “Lets be clear” I would say “audiences will have unlimited choice not only [...]

Garys Social Media Count

Gary Hayes — Tue, 29 Sep 2009 06:42:58 +0000

Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, Social Media Industry Head, Laurel Papworth, my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you [...]

Thumbs Up for Aussie Innovation – Live Action Film In-Game

Gary Hayes — Tue, 22 Sep 2009 13:55:33 +0000

I have been lucky to know Jim Shomos for nearly five years over here in Oz. The first time I met him I was actually mentoring him at a two day networking event in Melbourne and he had a new project called ‘Forget the Rules‘. Like most ‘pushing-the-envelope’ project discussions at these emergent media development labs [...]

Top 175 (non US) Media and Marketing Blogs by Country

Gary Hayes — Mon, 21 Sep 2009 03:51:08 +0000

OK in a ‘top list’ mode at moment and browsing the definitive AdAge media and marketing top 1000 I noticed even more than usual, the dominance of the most communicative country on the planet, the US. In fact of the top 500, the US counts for 327 – so I crunched the numbers and using [...]

16 Top Augmented Reality Business Models

Gary Hayes — Mon, 14 Sep 2009 02:56:02 +0000

As promised a more specific ‘commercial’ follow up to my previous post on this topic which was more ‘story’ centric. I am developing and producing a range of Augmented Reality (or if you prefer AR, ‘blended or layered media’) applications at the moment. I have also been asked to present at a few conferences and create [...]

Garys Mobile Industry Count

Gary Hayes — Sun, 13 Sep 2009 02:10:24 +0000

Yes another one – but to quote from John Hurt’s ‘Hadden’ character in the film Contact “First rule in Government spending, why build one when you can have two at twice the price?” so, based on my recent Social Media counter, here’s part two. This time from a mobile industry perspective and as is the [...]

New Playgrounds: Augmented Reality Story Worlds

Gary Hayes — Thu, 27 Aug 2009 15:27:45 +0000

Was going to call this Augmented Reality Story Environments but…:) It is fascinating to see how quickly Augmented Reality (AR) is permeating our lives and the blogosphere. But what will the mass adoption of mobile devices that allow you to layer ‘virtual story worlds’ over the real world mean for new forms of entertainment & [...]

Gary 7 Vodcasts: Social TV, Serious Games, Machinima, Social Media & MultiPlatform

Gary Hayes — Wed, 29 Jul 2009 21:40:56 +0000

Running the Australian Laboratory for Advanced Media production I often have to provide a broad contextual background (as well as detailed insights!) to many of our seminars and labs. Over the past few months I have presented across a range of topics suggested in the blog title and lucky for some these have been captured [...]

Are You Authentic Online?

Gary Hayes — Mon, 29 Jun 2009 11:43:15 +0000

au·then·tic (ô-thĕn’tĭk) adj. worthy of acceptance or belief as conforming to or based on fact – paints an authentic picture of our society conforming to an original so as to reproduce essential features made or done the same way as an original not false or imitation : real, actual true to one’s own personality, spirit, [...]

Talk: The Fragments of Play – Transocialmedia Entertainment

Gary Hayes — Sun, 21 Jun 2009 14:41:21 +0000

I was invited to keynote at the IADIS multi conference in the really tough summer environment that is Carvoeiro (a quaint Portugese coastal town & limestone cliff’d seascape on the Algarve). The conference (at the Tivoli Hotel image below) has many strands overlapping probably due to over 1300 submitted papers looking at a massive range [...]

When a Virtual World Glitch Rocks Real World Parliament: The Power of Ripples

Gary Hayes — Fri, 29 May 2009 06:20:13 +0000

While lecturing to AFTRS students last week about multi platform, social media & new forms I got on to games and social virtual worlds. When I asked who knew about Second Life one student chirped up “oh isn’t that the place where ABC TV got bombed”. Now a few things immediately sprung to mind when [...]

Machinima Rivals Animation

Gary Hayes — Thu, 21 May 2009 15:07:00 +0000

As is my curse I gave another overview introduction presentation last week on films made with games engines aka machinima. I then ran a workshop on the production process and techniques particularly looking at dedicated machinima tools through to games engines – now my YouTube machinimas have gone past 300 000 must be doing something [...]