Perspectives: Marketing Insights You Can Use Right Now

AI Revolution | #4 Ethical Considerations in AI-Driven Digital Marketing

BKM Marketing Associates — Mon, 08 Jan 2024 15:00:00 GMT

INTRODUCING

AI Revolution | #2 How AI is Revolutionizing Customer Segmentation in Digital Marketing

BKM Marketing Associates — Wed, 27 Sep 2023 15:54:35 GMT

INTRODUCING

"From the Desk of AI" Blog Series

As introduced in the first blog post of this series, "AI Revolution: Unleashing the Power of Artificial Intelligence in Digital Marketing":

It is no surprise that "Artificial Intelligence," "AI," and "ChatGPT" have become common topics of discussion in your marketing meetings, brainstorming sessions, and strategy planning sessions over the past few months. These buzzwords are constantly being thrown around, making it challenging to understand their true meaning and how they can impact your business. In the coming weeks, our evolving series of blogs aims to provide clarity by exploring the pros and cons of tools like ChatGPT, how you can effectively utilize them as resources, and what you truly need to know about AI amidst the overwhelming marketing chatter.

AI Revolution | #1 Revolutionizing Direct Mail with Artificial Intelligence

BKM Marketing Associates — Wed, 13 Sep 2023 12:15:00 GMT

INTRODUCING

[PODCAST] The Sudden Relevancy of Direct Mail Marketing | BKM Marketing

mallinson@bkmmarketing.com (Megan Allinson) — Wed, 02 Aug 2023 15:20:46 GMT

BKM Marketing's Founder + CEO, Bruce McMeekin, was recently the featured guest on "3 FOR 3" - also known as the "THREE FOR THREE | TIPS, TALES AND TRENDS FOR LEADERS" - a leading monthly podcast for business owners and organization leaders produced by Kleidon & Associates.

[7] Tips to Track Your Competition's Marketing | BKM Marketing

BKM Marketing Associates — Tue, 18 Jul 2023 02:46:00 GMT

Monitoring your competitors' marketing activity is an excellent strategy to maintain a competitive edge. It may seem daunting, but it's actually quite simple.

Here are seven valuable tips to assist you in tracking pricing trends, evaluating enhancements to products or services, and staying informed about changes in their marketing strategies and tactics.

Why Banks will Thrive in a Cookieless World | BKM Marketing

mallinson@bkmmarketing.com (Megan Allinson) — Mon, 10 Jul 2023 14:06:00 GMT

With the phasing out of third-party cookies by major web browsers, banks will have to find alternative ways to collect customer data and deliver personalized experiences.

[WEBINAR] What No One Tells You About M&A Communications | BKM Marketing

rhall@bkmmarketing.com (Rick Hall) — Tue, 13 Jun 2023 15:40:48 GMT

BKM Marketing's Managing Director of Banking & Finance Services, Rick Hall, was recently featured in a panel discussion "What No One Tells You About M&A Communications" hosted by Digital Onboarding on M&A (Mergers and Acquisitions) communications in the financial industry.

How to Use Marketing Data Accurately & Efficiently | BKM Marketing

mallinson@bkmmarketing.com (Megan Allinson) — Fri, 12 May 2023 12:45:00 GMT

The use of marketing data has become increasingly important for businesses to make informed decisions and drive growth. However, it is crucial that this data is accurate in order to be used efficiently. Inaccurate data can lead to misguided decisions and wasted resources.

[6] Steps to Understand and Connect with Your Audience | BKM Marketing

bmcmeekin@bkmmarketing.com (Bruce McMeekin) — Tue, 02 May 2023 15:30:00 GMT

Advertising is deeply intricate — both marketers and consumers have more data, channels, and technologies to choose from than ever before. Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester.

Six Steps to Help You Connect with your Audience

Katie Pinabell — Fri, 28 Apr 2023 14:00:00 GMT

The path to increasing sales starts with effective customer and prospect engagement.

Here are six steps you can take to help understand and enhance connections with your audience, as recently published inMarTech Advisor by Bruce McMeekin, BKM Marketing’s Founder and CEO.

6 Steps to Understand and Connect With Your Audience

Understanding how brands can engage consumers is critical to success. Here are six steps marketers can take to help them understand and connect better with their audience, says, Bruce McMeekin, Founder and CEO, BKM Marketing.