There are thousands of books about using AI better. Steve’s book is different. It’s about what AI is doing to you over time – When you still look like you’re thinking for yourself, but in reality, the actual thinking stopped happening somewhere around six months ago.

You can get your free chapter at https://cognitivesovereignty.io/#notify.

The post 426: What is AI Doing to Our Cognitive Sovereignty? How To Think For Yourself When AI Thinks For You first appeared on Persuasion by the Pint.

 Lastly, we talk about a successful Missoula billboard campaign by a local credit union designed to appear as authentic, handwritten notes from a guy named Ryan. The campaign was so effective that it helped bring in $20 million in new deposits in its first month.

The post 425: Is Advertising Getting Worse? Bad Ads, Chuck Norris, and a Billboard that Scored $20 Million first appeared on Persuasion by the Pint.

His approach over the years has been simple: People love stories; therefore, use stories to communicate and sell. He’s even created a simple, fill-in-the-blank system for writing countless story-based emails that work. It’s called the “Story Sales Machine” because all you have to do is plug in the details about your offer, your audience, their objections, and more.

You can find his system at https://www.storysalesmachine.com/sto….

The post 424: 24 Ways to Tell a Story…Without Telling a Story first appeared on Persuasion by the Pint.

It describes how he used the same skills and techniques as part of an organised campaign that made you believe in aliens, rebranded the Devil as the Illuminati, and convinced thousands that the government had weaponised lampposts.

You can learn more at https://willcamden.co.uk/product/conf….

The post 423: The Inside Story of How Belief is Manufactured: Confessions of a Professional Conspiracy Theorist first appeared on Persuasion by the Pint.

She is the founder of Scentex, an event services company that curates and orchestrates custom fragrance experiences for weddings, galas, meetings, and other events. We’ll be discussing the science and psychology behind scent marketing. You can learn more about Scentex at https://scent-ex.com.

The post 422: The Surprising Science and Psychology Behind Scent Marketing first appeared on Persuasion by the Pint.

Also, we discuss some of this year’s Super Bowl ads.

The post 421: We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever first appeared on Persuasion by the Pint.

For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales – online and offline.

McGraw-Hill calls Bob Bly “America’s top copywriter.” He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook and The Copywriter’s Handbook. His latest book on AI is called AI Apocalypse.

You can sign up for Bob’s free newsletter at https://bly.com.

The post 420: The Truth About AI Writing from Copywriting Legend Bob Bly first appeared on Persuasion by the Pint.

On this episode, Danielle Hughes joins the podcast to share how she helps individuals develop their Genuine Personality Brand. 

She’s been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver, and a badass. You can learn more about her at https://www.morethanwordscopy.com.

The post 419: How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One first appeared on Persuasion by the Pint.

His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers.

You learn more about Jody and grab a copy of his book at https://howtostartacult.co.uk/pint.

The post 418: We Teach You How to Start a Cult first appeared on Persuasion by the Pint.

Bryant has won three Emmy awards for his work, and Full Pour Media has won 9 Craft Beer Marketing Awards for their work in marketing and storytelling.

You can learn more about Full Pour Media at https://fullpourmedia.com.

The post 417: The Psychology of the Pour: How To Craft Brand Stories and Captivating Package Design first appeared on Persuasion by the Pint.