• A comedian created his own production company to get gigs: https://www.instagram.com/reel/DeXL-l8zrhu/?psln=a3lrOW1yaXNiYXdq
• Is the best sales copy a shorter path to buying? Revlon shared results from Amazon interactive video ads with dynamically personalized calls to action –  https://www.marketingdive.com/news/how-revlon-used-amazons-interactive-video-ads-to-drive-outcomes/832462/
• Walmart’s chicken purse: Walmart explained how jokes about carrying rotisserie-chicken packaging like a purse inspired an actual $5.97 bag. Its executive said the initial 5,000-bag drop sold out online in 90 minutes; social teasing and influencer seeding supported it. https://www.marketingbrew.com/stories/walmart-rotisserie-chicken-social-listening-strategy
• Quality” is not proof: Omaha Steaks gets specific: Omaha Steaks’ “No Bull” platform replaces broad quality language with explanations of sourcing, aging, and hand-cutting. The company reported a 46% increase in conversion rates – https://www.marketingdive.com/news/inside-omaha-steaks-efforts-to-ditch-marketing-bull-and-attract-gen-z/832062/

The post 451: A Chicken Purse, a Comedian, and the Science of Getting Customers to Act- A Flight of Persuasion first appeared on Persuasion by the Pint.

Matt is a marketing and growth specialist who builds the systems behind business growth—from advertising and content to AI-powered tools. Matt ran a marketing agency for five years, managing more than $40 million in advertising spend, and has led marketing for brands including Tom’s Key, Hungry Bark, and Digital Dream Labs.

 Today, Matt helps businesses navigate a new question: When customers turn to AI for answers, will your business show up? You can have your site analyzed at https://www.runoctopus.com.

The post 450: When AI Does the Searching, Will It Recommend Your Business? Interview with Matt Goren first appeared on Persuasion by the Pint.

In his new book, Mark draws on neuroscience, psychology, and decades of business experience to explain why selling is really about human behavior and communication, not being pushy or manipulative. Mark also discusses how AI is transforming the way we communicate—and why authentic human connection may be more valuable as a result. You can learn more by visiting https://kontrolmedia.com/everyone-sells-book. 

The post 449: How to Influence Anyone, Anywhere, Anytime: Interview with Mark Kapczynski first appeared on Persuasion by the Pint.

She’s also the author of Simple Social Media and co-author of The Content Entrepreneur. Annie has helped clients develop pitches that secured major funding, including $250,000 from three Sharks on ABC’s Shark Tank. With a background in professional theater and improv, she brings a practical, engaging approach to helping businesses know what to say and put it to work. You can learn more about her work at https://www.downstage.media.

The post 448: How to Use the Right Words In Front of the Right Audience first appeared on Persuasion by the Pint.

His most recent book is Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You. He’s a professor of social engineering at the University of Arizona and an expert witness in cases involving deception, influence, and fraud.

You can learn more about his work at www.social-engineer.com.

The post 447: Cold Reading Exposed: How Fake Psychics Hack the Human Mind first appeared on Persuasion by the Pint.

His career in persuasion didn’t begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and what moves someone from hesitation to action. He later took those lessons into copywriting, generating more than £40 million in sales across a dozen different industries.

Clive is also the author of Neurocopy – Mapping the Five Brain Chemicals that Trigger the Buying Decision.

His work today combines classic direct-response principles with psychology, neuroscience, neurochemical triggers, and artificial intelligence to better understand why certain words persuade while others fall flat. You can learn more about his work at https://clivecable.com.

The post 446: Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades first appeared on Persuasion by the Pint.

He’s also the New York Times bestselling author of How to Disappear and has written numerous books on privacy, disappearing, blackmail, and reputation protection.

You can learn more about his work by visiting https://frankahearn.com.

The post 445: Interview with a Blackmail Fixer: Frank Ahearn on Outsmarting Online Extortion first appeared on Persuasion by the Pint.

Negotiating begins long before you sit down with your counterpart, and there are simple techniques for each step of the process to ensure you get what you came for, while preserving and even strengthening the relationship (business or personal). We’ll be discussing some of these techniques on the show.

You can learn more about her work at https://www.kskcoaching.com/why-work-….

The post 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel first appeared on Persuasion by the Pint.

In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage shifts toward the person who can walk into a room, understand what people actually care about, earn credibility, handle disagreement, and persuade.

The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.

We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can.

The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.