Persuasion by the Pint http://persuasionbythepint.com Discussing the Art of Persuasion...and Craft Beer Sat, 05 Sep 2026 13:30:46 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 http://persuasionbythepint.com/wp-content/uploads/2019/01/cropped-icon-32x32.jpg Persuasion by the Pint http://persuasionbythepint.com 32 32 yes Jonathan Taylor and Sean McCool no podcast Persuasion by the Pint http://persuasionbythepint.com/wp-content/plugins/powerpress/rss_default.jpg http://persuasionbythepint.com/podcast-episodes/ copyright 2018Persuasion,Influence,Marketing,Neuro,marketing,PsychologySean McCool & Jonathan Taylor discuss how psychology is used everyday to influence human behavior. Discussing Human Behavior and the Methods Used to Influence Us Everydayjrtaylor73@gmail.comJonathan Taylor and Sean McCool 447: Cold Reading Exposed: How Fake Psychics Hack the Human Mind http://persuasionbythepint.com/447-cold-reading-exposed-how-fake-psychics-hack-the-human-mind/ Sat, 05 Sep 2026 13:30:44 +0000 https://persuasionbythepint.com/?p=3418 On this episode, Chris Hadnagy joins us to discuss how psychic and fortune-telling scams really work. Chris is the CEO of Social-Engineer, LLC, and the author of five books on social engineering and human communication. His most recent book is Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You. He’s […]

The post 447: Cold Reading Exposed: How Fake Psychics Hack the Human Mind first appeared on Persuasion by the Pint.

]]> On this episode, Chris Hadnagy joins us to discuss how psychic and fortune-telling scams really work. Chris is the CEO of Social-Engineer, LLC, and the author of five books on social engineering and human communication.

His most recent book is Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You. He’s a professor of social engineering at the University of Arizona and an expert witness in cases involving deception, influence, and fraud.

You can learn more about his work at www.social-engineer.com.

The post 447: Cold Reading Exposed: How Fake Psychics Hack the Human Mind first appeared on Persuasion by the Pint.

]]> full 1:12:07 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Chris Hadnagy joins us to discuss how psychic and fortune-telling scams really work. Chris is the CEO of Social-Engineer, LLC, and the author of five books on social engineering and human communication. His most recent book is Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You. He’s […] The post 447: Cold Reading Exposed: How Fake Psychics Hack the Human Mind first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Chris Hadnagy joins us to discuss how psychic and fortune-telling scams really work. Chris is the CEO of Social-Engineer, LLC, and the author of five books on social engineering and human communication. His most recent book is Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You. He’s […] The post 447: Cold Reading Exposed: How Fake Psychics Hack the Human Mind first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 446: Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades http://persuasionbythepint.com/446-inside-the-mind-of-a-buyer-clive-cable-breaks-down-the-copy-that-persuades/ Sat, 29 Aug 2026 15:28:45 +0000 https://persuasionbythepint.com/?p=3402 On this episode, Clive Cable joins the show. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what makes people say yes. His career in persuasion didn’t begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and […]

The post 446: Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades first appeared on Persuasion by the Pint.

]]> On this episode, Clive Cable joins the show. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what makes people say yes.

His career in persuasion didn’t begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and what moves someone from hesitation to action. He later took those lessons into copywriting, generating more than £40 million in sales across a dozen different industries.

Clive is also the author of Neurocopy – Mapping the Five Brain Chemicals that Trigger the Buying Decision.

His work today combines classic direct-response principles with psychology, neuroscience, neurochemical triggers, and artificial intelligence to better understand why certain words persuade while others fall flat. You can learn more about his work at https://clivecable.com.

The post 446: Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades first appeared on Persuasion by the Pint.

]]> full 1:37:48 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Clive Cable joins the show. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what makes people say yes. His career in persuasion didn’t begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and […] The post 446: Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Clive Cable joins the show. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what makes people say yes. His career in persuasion didn’t begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and […] The post 446: Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 445: Interview with a Blackmail Fixer: Frank Ahearn on Outsmarting Online Extortion http://persuasionbythepint.com/445-interview-with-a-blackmail-fixer-frank-ahearn-on-outsmarting-online-extortion/ Sat, 22 Aug 2026 14:53:47 +0000 https://persuasionbythepint.com/?p=3391 On this episode, Frank Ahearn joins the podcast to discuss how to handle online blackmail. For more than three decades, he’s helped clients facing blackmail, privacy threats, reputation attacks, stalking, and situations where exposure could destroy careers, relationships, or families. He’s also the New York Times bestselling author of How to Disappear and has written numerous books […]

The post 445: Interview with a Blackmail Fixer: Frank Ahearn on Outsmarting Online Extortion first appeared on Persuasion by the Pint.

]]> On this episode, Frank Ahearn joins the podcast to discuss how to handle online blackmail. For more than three decades, he’s helped clients facing blackmail, privacy threats, reputation attacks, stalking, and situations where exposure could destroy careers, relationships, or families.

He’s also the New York Times bestselling author of How to Disappear and has written numerous books on privacy, disappearing, blackmail, and reputation protection.

You can learn more about his work by visiting https://frankahearn.com.

The post 445: Interview with a Blackmail Fixer: Frank Ahearn on Outsmarting Online Extortion first appeared on Persuasion by the Pint.

]]> full 1:13:36 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Frank Ahearn joins the podcast to discuss how to handle online blackmail. For more than three decades, he’s helped clients facing blackmail, privacy threats, reputation attacks, stalking, and situations where exposure could destroy careers, relationships, or families. He’s also the New York Times bestselling author of How to Disappear and has written numerous books […] The post 445: Interview with a Blackmail Fixer: Frank Ahearn on Outsmarting Online Extortion first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Frank Ahearn joins the podcast to discuss how to handle online blackmail. For more than three decades, he’s helped clients facing blackmail, privacy threats, reputation attacks, stalking, and situations where exposure could destroy careers, relationships, or families. He’s also the New York Times bestselling author of How to Disappear and has written numerous books […] The post 445: Interview with a Blackmail Fixer: Frank Ahearn on Outsmarting Online Extortion first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel http://persuasionbythepint.com/444-what-great-negotiators-know-that-you-dont-interview-with-kristii-krugel/ Sat, 15 Aug 2026 22:40:26 +0000 https://persuasionbythepint.com/?p=3388 On this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: “You can be right, or you can get what you came for. Which one do you want more?” Negotiating begins long before you sit down with your counterpart, […]

The post 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel first appeared on Persuasion by the Pint.

]]> On this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: “You can be right, or you can get what you came for. Which one do you want more?”

Negotiating begins long before you sit down with your counterpart, and there are simple techniques for each step of the process to ensure you get what you came for, while preserving and even strengthening the relationship (business or personal). We’ll be discussing some of these techniques on the show.

You can learn more about her work at https://www.kskcoaching.com/why-work-….

The post 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel first appeared on Persuasion by the Pint.

]]> full 52:20 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: “You can be right, or you can get what you came for. Which one do you want more?” Negotiating begins long before you sit down with your counterpart, […] The post 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: “You can be right, or you can get what you came for. Which one do you want more?” Negotiating begins long before you sit down with your counterpart, […] The post 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 443: The #1 Most Important Skill to Develop in the Age of AI http://persuasionbythepint.com/443-the-1-most-important-skill-to-develop-in-the-age-of-ai/ Sat, 08 Aug 2026 19:10:10 +0000 https://persuasionbythepint.com/?p=3385 On this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable. In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage […]

The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.

]]> On this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable.

In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage shifts toward the person who can walk into a room, understand what people actually care about, earn credibility, handle disagreement, and persuade.

The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.

]]> full 1:18:55 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable. In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage […] The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable. In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage […] The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 442: Surveillance Pricing and Why AI is Out-Persuading Humans http://persuasionbythepint.com/442-surveillance-pricing-and-why-ai-is-out-persuading-humans/ Sat, 01 Aug 2026 20:59:32 +0000 https://persuasionbythepint.com/?p=3383 On this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders. We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can.

The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.

]]> On this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders.

We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can.

The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.

]]> full jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders. We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can. The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders. We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can. The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business http://persuasionbythepint.com/441-he-built-an-ai-marketing-team-for-7000-apartments-then-turned-it-into-a-business/ Sat, 25 Jul 2026 14:30:11 +0000 https://persuasionbythepint.com/?p=3378 On this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio. Rather than buy AI tools, he built his own: an AI front desk that […]

The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.

]]> On this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio.

Rather than buy AI tools, he built his own: an AI front desk that answers calls and works leads around the clock, and an SEO system that helps local businesses get found. He also publishes original research on how search competition actually works — data that’s free for journalists and writers to cite at www.agencyfix.com/data.

The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.

]]> full jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio. Rather than buy AI tools, he built his own: an AI front desk that […] The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio. Rather than buy AI tools, he built his own: an AI front desk that […] The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget http://persuasionbythepint.com/440-how-obsession-rewrote-the-rules-of-movie-marketing-with-a-micro-budget/ Sat, 18 Jul 2026 23:58:45 +0000 https://persuasionbythepint.com/?p=3372 On this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated marketing agency where he leverages his years of experience in commercial production and advertising to transform brands into household names through storytelling. Pierce has worked on […]

The post 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget first appeared on Persuasion by the Pint.

]]> On this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated marketing agency where he leverages his years of experience in commercial production and advertising to transform brands into household names through storytelling.

Pierce has worked on award winning campaigns from Fortune 500 companies, seeing projects from development, production and distribution, recently releasing his debut feature film, Contradiction, at film festivals across the US.

Pierce delivered a TED Talk on filmmaking tactics, and is also a regular Forbes Council Contributor in marketing, publishing pieces such as “How To Market Your Film Like A Startup: A Go-To-Market Playbook”.

You can learn more by visiting him at https://kafka.com.

The post 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget first appeared on Persuasion by the Pint.

]]> full 56:52 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated marketing agency where he leverages his years of experience in commercial production and advertising to transform brands into household names through storytelling. Pierce has worked on […] The post 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated marketing agency where he leverages his years of experience in commercial production and advertising to transform brands into household names through storytelling. Pierce has worked on […] The post 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 439: How to Optimize Your Content for AI Search http://persuasionbythepint.com/439-how-to-optimize-your-content-for-ai-search/ Sat, 11 Jul 2026 19:48:55 +0000 https://persuasionbythepint.com/?p=3365 On this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net.

The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.

]]> On this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net.

The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.

]]> full 1:09:50 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net. The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net. The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention http://persuasionbythepint.com/438-trolling-flat-earthers-interactive-billboards-the-battle-for-your-attention/ Fri, 03 Jul 2026 12:47:27 +0000 https://persuasionbythepint.com/?p=3362 On this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them. We’ll also cover some other topics like Columbia […]

The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention first appeared on Persuasion by the Pint.

]]> On this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them.

We’ll also cover some other topics like Columbia Sportswear’s “Expedition Impossible”– a viral marketing campaign that offers to give away the company to anyone who could prove the Earth is flat. You might be surprised at the results. 

The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention first appeared on Persuasion by the Pint.

]]> full 1:17:51 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them. We’ll also cover some other topics like Columbia […] The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them. We’ll also cover some other topics like Columbia […] The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology