Persuasion by the Pint http://persuasionbythepint.com Discussing the Art of Persuasion...and Craft Beer Sat, 15 Aug 2026 22:40:27 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 http://persuasionbythepint.com/wp-content/uploads/2019/01/cropped-icon-32x32.jpg Persuasion by the Pint http://persuasionbythepint.com 32 32 True Jonathan Taylor and Sean McCool no podcast Persuasion by the Pint http://persuasionbythepint.com/wp-content/plugins/powerpress/rss_default.jpg http://persuasionbythepint.com/podcast-episodes/ copyright 2018Persuasion,Influence,Marketing,Neuro,marketing,PsychologySean McCool & Jonathan Taylor discuss how psychology is used everyday to influence human behavior. Discussing Human Behavior and the Methods Used to Influence Us Everydayjrtaylor73@gmail.comJonathan Taylor and Sean McCool 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel http://persuasionbythepint.com/444-what-great-negotiators-know-that-you-dont-interview-with-kristii-krugel/ Sat, 15 Aug 2026 22:40:26 +0000 https://persuasionbythepint.com/?p=3388 On this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: “You can be right, or you can get what you came for. Which one do you want more?” Negotiating begins long before you sit down with your counterpart, […]

The post 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel first appeared on Persuasion by the Pint.

]]> On this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: “You can be right, or you can get what you came for. Which one do you want more?”

Negotiating begins long before you sit down with your counterpart, and there are simple techniques for each step of the process to ensure you get what you came for, while preserving and even strengthening the relationship (business or personal). We’ll be discussing some of these techniques on the show.

You can learn more about her work at https://www.kskcoaching.com/why-work-….

The post 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel first appeared on Persuasion by the Pint.

]]> full 52:20 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: “You can be right, or you can get what you came for. Which one do you want more?” Negotiating begins long before you sit down with your counterpart, […] The post 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: “You can be right, or you can get what you came for. Which one do you want more?” Negotiating begins long before you sit down with your counterpart, […] The post 444: What Great Negotiators Know That You Don’t – Interview with Kristii Krugel first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 443: The #1 Most Important Skill to Develop in the Age of AI http://persuasionbythepint.com/443-the-1-most-important-skill-to-develop-in-the-age-of-ai/ Sat, 08 Aug 2026 19:10:10 +0000 https://persuasionbythepint.com/?p=3385 On this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable. In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage […]

The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.

]]> On this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable.

In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage shifts toward the person who can walk into a room, understand what people actually care about, earn credibility, handle disagreement, and persuade.

The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.

]]> full 1:18:55 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable. In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage […] The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable. In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage […] The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 442: Surveillance Pricing and Why AI is Out-Persuading Humans http://persuasionbythepint.com/442-surveillance-pricing-and-why-ai-is-out-persuading-humans/ Sat, 01 Aug 2026 20:59:32 +0000 https://persuasionbythepint.com/?p=3383 On this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders. We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can.

The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.

]]> On this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders.

We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can.

The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.

]]> full jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders. We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can. The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders. We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can. The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business http://persuasionbythepint.com/441-he-built-an-ai-marketing-team-for-7000-apartments-then-turned-it-into-a-business/ Sat, 25 Jul 2026 14:30:11 +0000 https://persuasionbythepint.com/?p=3378 On this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio. Rather than buy AI tools, he built his own: an AI front desk that […]

The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.

]]> On this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio.

Rather than buy AI tools, he built his own: an AI front desk that answers calls and works leads around the clock, and an SEO system that helps local businesses get found. He also publishes original research on how search competition actually works — data that’s free for journalists and writers to cite at www.agencyfix.com/data.

The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.

]]> full jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio. Rather than buy AI tools, he built his own: an AI front desk that […] The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio. Rather than buy AI tools, he built his own: an AI front desk that […] The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget http://persuasionbythepint.com/440-how-obsession-rewrote-the-rules-of-movie-marketing-with-a-micro-budget/ Sat, 18 Jul 2026 23:58:45 +0000 https://persuasionbythepint.com/?p=3372 On this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated marketing agency where he leverages his years of experience in commercial production and advertising to transform brands into household names through storytelling. Pierce has worked on […]

The post 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget first appeared on Persuasion by the Pint.

]]> On this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated marketing agency where he leverages his years of experience in commercial production and advertising to transform brands into household names through storytelling.

Pierce has worked on award winning campaigns from Fortune 500 companies, seeing projects from development, production and distribution, recently releasing his debut feature film, Contradiction, at film festivals across the US.

Pierce delivered a TED Talk on filmmaking tactics, and is also a regular Forbes Council Contributor in marketing, publishing pieces such as “How To Market Your Film Like A Startup: A Go-To-Market Playbook”.

You can learn more by visiting him at https://kafka.com.

The post 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget first appeared on Persuasion by the Pint.

]]> full 56:52 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated marketing agency where he leverages his years of experience in commercial production and advertising to transform brands into household names through storytelling. Pierce has worked on […] The post 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated marketing agency where he leverages his years of experience in commercial production and advertising to transform brands into household names through storytelling. Pierce has worked on […] The post 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 439: How to Optimize Your Content for AI Search http://persuasionbythepint.com/439-how-to-optimize-your-content-for-ai-search/ Sat, 11 Jul 2026 19:48:55 +0000 https://persuasionbythepint.com/?p=3365 On this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net.

The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.

]]> On this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net.

The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.

]]> full 1:09:50 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net. The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net. The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention http://persuasionbythepint.com/438-trolling-flat-earthers-interactive-billboards-the-battle-for-your-attention/ Fri, 03 Jul 2026 12:47:27 +0000 https://persuasionbythepint.com/?p=3362 On this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them. We’ll also cover some other topics like Columbia […]

The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention first appeared on Persuasion by the Pint.

]]> On this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them.

We’ll also cover some other topics like Columbia Sportswear’s “Expedition Impossible”– a viral marketing campaign that offers to give away the company to anyone who could prove the Earth is flat. You might be surprised at the results. 

The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention first appeared on Persuasion by the Pint.

]]> full 1:17:51 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them. We’ll also cover some other topics like Columbia […] The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them. We’ll also cover some other topics like Columbia […] The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. http://persuasionbythepint.com/437-disclosure-day-ufos-psyops-and-persuasion-interview-with-barna-donovan-ph-d/ Sat, 20 Jun 2026 14:24:00 +0000 https://persuasionbythepint.com/?p=3355 On this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood […]

The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. first appeared on Persuasion by the Pint.

]]>

On this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood and UFO beliefs.

He is also the author of Conspiracy Films: A Tour of Dark Places in the American Conscious, in which he emphasizes the long, intertwined history of filmmakers, UFOs, believers, skeptics, and government intelligence agencies.

The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. first appeared on Persuasion by the Pint.

]]> full 1:02:38 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood […] The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood […] The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 436: Truth, Story, and Influence: The Persuasive Power of Documentaries http://persuasionbythepint.com/436-truth-story-and-influence-the-persuasive-power-of-documentaries/ Sat, 13 Jun 2026 14:56:44 +0000 https://persuasionbythepint.com/?p=3349 On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has […]

The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.

]]> On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention.

He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has consulted on films.

Check out their true crime podcast at https://podcandypodcast.com.

The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.

]]> full 1:26:35 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has […] The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has […] The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 435: The Persuasive Power of Analog Marketing http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/ Sat, 06 Jun 2026 17:30:19 +0000 https://persuasionbythepint.com/?p=3040 On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for […]

The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.

]]> On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”.

We’ll share some examples of things that have worked not only for getting attention but also for winning some big deals. 

The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.

]]> full 56:00 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for […] The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for […] The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology