He is the founder and CEO of the annual Killer Nashville International Writers’ Conference, now in its 21st year, and a contributor to Writer’s Digest magazine with his monthly online column, “Killer Writer”. In addition, Clay is the founder of Killer Nashville University, a creative learning platform for writers.

You can learn more about him at https://claystafford.com.

The post 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford first appeared on Persuasion by the Pint.

 His dedication to mentorship and empowering others has led to significant success stories in various industries. You can learn more by visiting https://tradeshowsecrets.com.

The post 429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets first appeared on Persuasion by the Pint.

Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program and been on the faculty of the School of Visual Arts MFA program in visual narrative in New York City. Her 7-hour video class Wired for Story can be found at CreativeLive.com. You can learn more about Lisa at http://wiredforstory.com.

The post 428: How to Use Brain Science to Hook Readers from the Very First Sentence first appeared on Persuasion by the Pint.

Kevin is the publisher of The Gary Halbert Letter. If you aren’t on the newsletter, you should be. You can sign up at https://thegaryhalbertletter.com/Signup.html.

The post 427: What Would Gary Halbert Say About AI Today? A Conversation with Kevin Halbert first appeared on Persuasion by the Pint.

There are thousands of books about using AI better. Steve’s book is different. It’s about what AI is doing to you over time – When you still look like you’re thinking for yourself, but in reality, the actual thinking stopped happening somewhere around six months ago.

You can get your free chapter at https://cognitivesovereignty.io/#notify.

The post 426: What is AI Doing to Our Cognitive Sovereignty? How To Think For Yourself When AI Thinks For You first appeared on Persuasion by the Pint.

 Lastly, we talk about a successful Missoula billboard campaign by a local credit union designed to appear as authentic, handwritten notes from a guy named Ryan. The campaign was so effective that it helped bring in $20 million in new deposits in its first month.

The post 425: Is Advertising Getting Worse? Bad Ads, Chuck Norris, and a Billboard that Scored $20 Million first appeared on Persuasion by the Pint.

His approach over the years has been simple: People love stories; therefore, use stories to communicate and sell. He’s even created a simple, fill-in-the-blank system for writing countless story-based emails that work. It’s called the “Story Sales Machine” because all you have to do is plug in the details about your offer, your audience, their objections, and more.

You can find his system at https://www.storysalesmachine.com/sto….

The post 424: 24 Ways to Tell a Story…Without Telling a Story first appeared on Persuasion by the Pint.

It describes how he used the same skills and techniques as part of an organised campaign that made you believe in aliens, rebranded the Devil as the Illuminati, and convinced thousands that the government had weaponised lampposts.

You can learn more at https://willcamden.co.uk/product/conf….

The post 423: The Inside Story of How Belief is Manufactured: Confessions of a Professional Conspiracy Theorist first appeared on Persuasion by the Pint.

She is the founder of Scentex, an event services company that curates and orchestrates custom fragrance experiences for weddings, galas, meetings, and other events. We’ll be discussing the science and psychology behind scent marketing. You can learn more about Scentex at https://scent-ex.com.

The post 422: The Surprising Science and Psychology Behind Scent Marketing first appeared on Persuasion by the Pint.

Also, we discuss some of this year’s Super Bowl ads.

The post 421: We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever first appeared on Persuasion by the Pint.