Persuasion by the Pint http://persuasionbythepint.com Discussing the Art of Persuasion...and Craft Beer Sat, 20 Jun 2026 22:28:18 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 http://persuasionbythepint.com/wp-content/uploads/2019/01/cropped-icon-32x32.jpg Persuasion by the Pint http://persuasionbythepint.com 32 32 True Jonathan Taylor and Sean McCool no podcast Persuasion by the Pint http://persuasionbythepint.com/wp-content/plugins/powerpress/rss_default.jpg http://persuasionbythepint.com/podcast-episodes/ copyright 2018Persuasion,Influence,Marketing,Neuro,marketing,PsychologySean McCool & Jonathan Taylor discuss how psychology is used everyday to influence human behavior. Discussing Human Behavior and the Methods Used to Influence Us Everydayjrtaylor73@gmail.comJonathan Taylor and Sean McCool 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. http://persuasionbythepint.com/437-disclosure-day-ufos-psyops-and-persuasion-interview-with-barna-donovan-ph-d/ http://persuasionbythepint.com/437-disclosure-day-ufos-psyops-and-persuasion-interview-with-barna-donovan-ph-d/#respond Sat, 20 Jun 2026 14:24:00 +0000 https://persuasionbythepint.com/?p=3355 On this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood […]

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On this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood and UFO beliefs.

He is also the author of Conspiracy Films: A Tour of Dark Places in the American Conscious, in which he emphasizes the long, intertwined history of filmmakers, UFOs, believers, skeptics, and government intelligence agencies.

The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. first appeared on Persuasion by the Pint.

]]> http://persuasionbythepint.com/437-disclosure-day-ufos-psyops-and-persuasion-interview-with-barna-donovan-ph-d/feed/ 0 full 1:02:38 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood […] The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood […] The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 436: Truth, Story, and Influence: The Persuasive Power of Documentaries http://persuasionbythepint.com/436-truth-story-and-influence-the-persuasive-power-of-documentaries/ http://persuasionbythepint.com/436-truth-story-and-influence-the-persuasive-power-of-documentaries/#respond Sat, 13 Jun 2026 14:56:44 +0000 https://persuasionbythepint.com/?p=3349 On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has […]

The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.

]]> On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention.

He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has consulted on films.

Check out their true crime podcast at https://podcandypodcast.com.

The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.

]]> http://persuasionbythepint.com/436-truth-story-and-influence-the-persuasive-power-of-documentaries/feed/ 0 full 1:26:35 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has […] The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has […] The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 435: The Persuasive Power of Analog Marketing http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/ http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/#respond Sat, 06 Jun 2026 17:30:19 +0000 https://persuasionbythepint.com/?p=3040 On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for […]

The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.

]]> On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”.

We’ll share some examples of things that have worked not only for getting attention but also for winning some big deals. 

The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.

]]> http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/feed/ 0 full 56:00 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for […] The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for […] The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion http://persuasionbythepint.com/434-the-ted-lasso-playbook-unexpected-lessons-in-marketing-and-persuasion/ http://persuasionbythepint.com/434-the-ted-lasso-playbook-unexpected-lessons-in-marketing-and-persuasion/#respond Sat, 30 May 2026 18:24:04 +0000 https://persuasionbythepint.com/?p=3025 On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You. Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and […]

The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion first appeared on Persuasion by the Pint.

]]> On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You.

Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and Glamour. You can learn more about her book at https://www.lucybroadbent.net.

The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion first appeared on Persuasion by the Pint.

]]> http://persuasionbythepint.com/434-the-ted-lasso-playbook-unexpected-lessons-in-marketing-and-persuasion/feed/ 0 full 1:00:26 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You. Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and […] The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You. Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and […] The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 433: What Neuroscience Reveals About the Most Persuasive Messages http://persuasionbythepint.com/433-what-neuroscience-reveals-about-the-most-persuasive-messages/ Sat, 16 May 2026 18:07:33 +0000 https://persuasionbythepint.com/?p=3021 On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is […]

The post 433: What Neuroscience Reveals About the Most Persuasive Messages first appeared on Persuasion by the Pint.

]]> On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act.

He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is called the A.W.E Method, and we’ll be breaking it down on the show.

You can learn more about his work at https://frankniles.com.

The post 433: What Neuroscience Reveals About the Most Persuasive Messages first appeared on Persuasion by the Pint.

]]> full 1:25:43 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is […] The post 433: What Neuroscience Reveals About the Most Persuasive Messages first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is […] The post 433: What Neuroscience Reveals About the Most Persuasive Messages first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino http://persuasionbythepint.com/432-he-turned-juan-valdez-into-one-of-the-most-iconic-brand-characters-interview-with-carlos-tribino/ Sat, 09 May 2026 14:03:54 +0000 https://persuasionbythepint.com/?p=3017 On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, […]

The post 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino first appeared on Persuasion by the Pint.

]]> On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history.

Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal, to name a few.

You can learn more about their company at https://www.themachine.biz.

The post 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino first appeared on Persuasion by the Pint.

]]> full 56:12 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, […] The post 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, […] The post 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More http://persuasionbythepint.com/431-persuasion-flight-mcdonalds-disaster-redbull-guerilla-marketing-cold-caking-kitkat-heist-more/ Sat, 02 May 2026 17:12:28 +0000 https://persuasionbythepint.com/?p=3014 In this episode, we cover a flight of persuasion topics. These include: 1. McDonald’s Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing  7. Pinterest’s “Best Thing Online Is a […]

The post 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More first appeared on Persuasion by the Pint.

]]> In this episode, we cover a flight of persuasion topics. These include:

1. McDonald’s Disaster (CEO Big Arch Burger Video)

2. French Fry Cookies (Repackaging)

3. Cold Caking

4. Lowering the Lights Makes You Spend More (Bars and Restaurants)

5. The KitKat Heist

6. Red Bull Guerilla Marketing 

7. Pinterest’s “Best Thing Online Is a Reason to Get Offline”

You can access the show notes with links at https://docs.google.com/document/u/0/…

The post 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More first appeared on Persuasion by the Pint.

]]> full 1:15:03 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noIn this episode, we cover a flight of persuasion topics. These include: 1. McDonald’s Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing  7. Pinterest’s “Best Thing Online Is a […] The post 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolIn this episode, we cover a flight of persuasion topics. These include: 1. McDonald’s Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing  7. Pinterest’s “Best Thing Online Is a […] The post 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford http://persuasionbythepint.com/430-the-7-truths-every-writer-needs-to-hear-interview-with-writer-and-filmmakerclay-stafford/ Sat, 25 Apr 2026 19:01:03 +0000 https://persuasionbythepint.com/?p=3007 On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages. He is the founder and CEO of the annual Killer Nashville […]

The post 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford first appeared on Persuasion by the Pint.

]]> On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages.

He is the founder and CEO of the annual Killer Nashville International Writers’ Conference, now in its 21st year, and a contributor to Writer’s Digest magazine with his monthly online column, “Killer Writer”. In addition, Clay is the founder of Killer Nashville University, a creative learning platform for writers.

You can learn more about him at https://claystafford.com.

The post 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford first appeared on Persuasion by the Pint.

]]> full 1:11:33 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages. He is the founder and CEO of the annual Killer Nashville […] The post 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages. He is the founder and CEO of the annual Killer Nashville […] The post 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets http://persuasionbythepint.com/429-the-art-of-selling-at-trade-shows-interview-with-daniel-murphy-of-tradeshow-secrets/ Sat, 18 Apr 2026 14:31:42 +0000 https://persuasionbythepint.com/?p=3004 On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.  His dedication to mentorship […]

The post 429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets first appeared on Persuasion by the Pint.

]]> On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.

 His dedication to mentorship and empowering others has led to significant success stories in various industries. You can learn more by visiting https://tradeshowsecrets.com.

The post 429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets first appeared on Persuasion by the Pint.

]]> full 52:49 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.  His dedication to mentorship […] The post 429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation.  His dedication to mentorship […] The post 429: The Art of Selling at Trade Shows – Interview with Daniel Murphy of Tradeshow Secrets first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology 428: How to Use Brain Science to Hook Readers from the Very First Sentence http://persuasionbythepint.com/428-how-to-use-brain-science-to-hook-readers-from-the-very-first-sentence/ Sat, 11 Apr 2026 15:05:11 +0000 https://persuasionbythepint.com/?p=2999 On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book, Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on […]

The post 428: How to Use Brain Science to Hook Readers from the Very First Sentence first appeared on Persuasion by the Pint.

]]> On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book, Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency.

Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program and been on the faculty of the School of Visual Arts MFA program in visual narrative in New York City. Her 7-hour video class Wired for Story can be found at CreativeLive.com. You can learn more about Lisa at http://wiredforstory.com.

The post 428: How to Use Brain Science to Hook Readers from the Very First Sentence first appeared on Persuasion by the Pint.

]]> full 1:20:41 jrtaylor73@gmail.com (Jonathan Taylor and Sean McCool)noOn this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book, Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on […] The post 428: How to Use Brain Science to Hook Readers from the Very First Sentence first appeared on Persuasion by the Pint.Jonathan Taylor and Sean McCoolOn this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book, Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on […] The post 428: How to Use Brain Science to Hook Readers from the Very First Sentence first appeared on Persuasion by the Pint.Persuasion,Influence,Marketing,Neuro,marketing,Psychology