PersuasionTheory.com

Disney’s Price Increase

Matt Fox — Mon, 12 Feb 2018 23:31:17 +0000

Yesterday Disney announced price increases at their parks. A one day pass went up something like $7 and parking went up $2. Guess what happened. People on Twitter went bananas. They were furious that Disney, a for-profit company, would raise their price. They were outraged saying that they'll never be able to afford to visit […]

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Identity Issues

Matt Fox — Fri, 09 Feb 2018 13:03:25 +0000

You have an identity that controls all you do. It’s an unconscious process always running in the background. It comes out when you say what, or who, you ”are.” Are you a professional, a student, an entrepreneur, a salesperson, a mom, a dad, a smoker, a non-smoker, a conservative, a liberal, democrat, republican, libertarian, Christian, […]

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Friction Free Space

Matt Fox — Thu, 08 Feb 2018 00:09:40 +0000

When I was at my mailbox last night I noticed a fuzzy star slowly moving across the dark sky. I thought the fuzzy speck was a plane behind some hazy clouds. Then I noticed all the stars around it were little points of light. No fuzziness. They were crystal clear. Not a cloud in the […]

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Running Your Business Like The Underpants Gnomes

Matt Fox — Tue, 06 Feb 2018 18:37:28 +0000

I've been thinking about random South Park bits recently. I don't know why. It's probably because my kids are becoming teens, and they mention things that remind me of the show. One episode that keeps popping into my head involved underpants gnomes. Yes. The Underpants Gnomes. The gnomes would come in the middle of the […]

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The Rubber Band Sales Secret

Matt Fox — Tue, 06 Feb 2018 02:31:34 +0000

You pull a rubber band tight. Let it go. And, it snaps back into its relaxed shape. If you don't let go, and keep pulling, the rubber band it will break. And then snap back into its relaxed shape. I like to use this metaphor about selling. The sales process involves you creating tension with […]

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Busyness

Matt Fox — Sat, 03 Feb 2018 00:01:16 +0000

When you're in business you have thousands of things to work on. You have even more ideas you want to implement. And this is only what happens before lunchtime. We have administrative, customer service, sales, marketing, employee relationships, vendor relationships, family tasks, and more. And they all need to be done. Some are more important […]

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Rituals and Inertia

Matt Fox — Fri, 02 Feb 2018 03:37:34 +0000

You wake up and what's the first thing you do? If you're like most people, do you go to the bathroom? It's a ritual you complete before anything else. It's a biologically required ritual. But it's a ritual. I'll bet you have certain patterns around this first ritual of the day, too. Yes. Even your […]

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Prison Thinking

Matt Fox — Tue, 04 Jul 2017 17:35:21 +0000

In prison, you're stuck in your cell a big chunk of the day. You get a limited amount of time for anything else. If you only had 15 minutes each day to work on your business, what would you do during that time? Putz around on social media? Work on the line spacing on your […]

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You Want To Listen To This Interview

Matt Fox — Mon, 03 Jul 2017 13:00:47 +0000

(clearing my throat) Step right up folks… Who wants marketing tricks and secrets? What about really true sales tips? The facts? You know, the things that really work. Or another marketing cliché that gets mucho clicks but little substance? Except this link will give you substance. It’s not just a clickbait headline. A couple weeks […]

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