Keynote and workshop presentations for the 2012 Construction Specifications Institute annual conference.

Luncheon Keynote

It’s a real-time media world

From mainstream to social media, we’re submerged in messages. With a few keystrokes we have almost any information at our fingertips. This keynote session will take a look at the rise of social media and provide a prescription for remaining current.

Afternoon Workshop

Building your digital future

An in-depth look at social networking and online publishing — how today’s digital tools help you communicate effectively, maintain ties with customers and inform prospects.

• Learn how to use LinkedIn
• See results from other construction industry activities on Facebook
• See how YouTube serves as a free, always-on advertising channel
• Find out how to leverage social media engagement for your organization
• Understand the important role social media plays in search placement

Details

Date: April 18, 2012

Time: luncheon keynote at noon, workshop session to follow around 1:30

Place: Utah Cultural Celebration Center, 1355 West 3100 South, West Valley City, UT 84119

Registration: on the CSI Salt Lake City Chapter website

What you need to know about sculpting your social media persona in order to land your first out-of-college job.

This session will start with a discussion of online search placement and how social media participation helps both individuals and brands secure top organic search placement for important keywords and phrases. Then we’ll address best practices for developing a social media presence best suited for the working professional. The session will be packed with examples from brands and individuals as well as case studies and strategies of social media success.

Details

Your digital presence: from student to working professional

Date: February 24, 2012

Time: 4 to 5 p.m.

Place: Brigham Young University’s Wilkinson Center

Registration: via the conference website

A workshop presentation by Pete Codella at the 3rd Annual PR and Media Relations Best Practices Summit presented by Ragan Communications and PR Daily at Con Edison in New York City.

The 10 most important social media tools for PR pros

How to listen, communicate, engage and measure using social media

Have you defined your organization’s social media strategy and still aren’t certain which tools are best to meet your goals?

Are you overwhelmed by social media noise and just want help pinpointing a handful of effective tools for your public relations? If so, this pre-conference workshop is for you.

Pete Codella will walk you through 10 of the most important social media tools to harness the power of social media for your PR strategy. He’ll explain how these incredible social platforms can help you listen, communicate, engage and measure your success.

The top 10 tools Pete will cover during this session:

Facebook
Google AdWords
Google Analytics
Google FeedBurner
Google Reader
LinkedIn
ShortStack—to create Facebook pages
Twitter
WordPress
YouTube

You’ll learn how to:

• Monitor what’s being said on Twitter using RSS and third-party applications
• Automate Twitter status updates and the people you follow
• Set-up RSS feeds and readers
• Optimize Facebook and LinkedIn pages for business
• Generate and read a Google Analytics report
• Establish and maintain a group of 25-30 keywords and phrases to guide your online publishing
• Use WordPress to power a microsite focused on news, video or blog content
• Create and publish video content on your own YouTube channel

Details

The 10 most important social media tools for PR pros

How to listen, communicate, engage and measure using social media

Date: March 28, 2012

Time: 3 to 5 p.m.

Place: Con Edison Headquarters Union Square, New York City

Cost: $345

Registration: Ragan.com

Twitter hashtag: #RaganMedRel

A workshop presentation by Pete Codella at the 5th Annual Social Media for PR and Corporate Communications Conference presented by Ragan Communications.

5th Annual Social Media for PR and Corporate Communications Conference

Engaging customers, employees and the media in a digital world

February 14–16, 2012
MGM Grand Hotel
Las Vegas, Nevada

Learn how to:

Measure sentiment for your brand on social media
Learn how to build an engaged, interactive online community
Define measurable social media goals better than ever before
Create a social media policy that protects all your stakeholders

Details

Social media tools for PR professionals that will save you time and money

Date: February 14, 2012

Time: 9 a.m. to noon

Place: MGM Grand Las Vegas

Cost: $345

Registration: Ragan.com

Twitter hashtag: #raganSocMed

A Ragan Communications PR Daily 75-minute webinar.

How to listen, communicate, engage and measure using social media.

Do you:

• Feel overwhelmed by social media noise?
• Need to pinpoint a handful of useful social media tools for your PR?
• Want to know which social media tools best meet your goals?

If so, this webinar is for you. Pete Codella will walk you through the 10 most important social media tools to harness the power of social media as part of your public relations strategy. The top 10 tools Pete will cover in this session:

Facebook
LinkedIn
Google+
Google AdWords, Analytics and Reader
FeedBurner
ShortStack – to create Facebook pages
Twitter
WordPress
YouTube
Optify

You’ll learn how to:

• Monitor what’s being said on social platforms
• Automate Twitter status updates and the people you follow
• Set-up RSS feeds and readers
• Optimize Facebook, LinkedIn and Google+ pages for business
• Generate and read a Google Analytics report
• Establish and maintain a group of 25-30 keywords and phrases to guide your online publishing
• Use WordPress to power a microsite focused on news, video or blog content
• Create and publish video content on your own YouTube channel

Join us for this content-packed event and Pete will explain how these incredible social platforms can help you listen, communicate, engage and measure your success.

Details

The 10 must-have social media tools for your PR toolkit

How to listen, communicate, engage and measure using social media.

Date: February 8, 2012

Time: 1 to 2:15 p.m.

Place: online webinar

Cost: $139 or $99 for Ragan Select Members

Registration: Ragan.com

In this digital age online newsrooms have increasingly become a staple communication resource for the public relations professional. Recently, with the proliferation of social media, the online newsroom has evolved further into a must-have digital tool for all areas of communication, including investor relations, employee relations, marketing, and brand awareness.

Join online newsroom experts Pete Codella of NewsCactus and Steve Momorella of TEKgroup as they share best practice online newsroom examples. They’ll provide tips on how to leverage an online newsroom to help increase exposure and decrease content distribution costs. And they’ll outline why a centralized, social media equipped online information headquarters is a must-have part of your public relations toolkit for mainstream journalists and news consumers.

In this webinar you’ll learn how to:

• Position your online newsroom as a go-to resource in your industry
• Ensure that you have all of the essential elements that mainstream journalists expect
• Integrate social media features into your online newsroom so that people can easily share your news
• Make decisions based on research with journalists and news consumers on features and functions of an online newsroom
• Use content marketing to help increase exposure and brand awareness for your organization
• Produce content that supports the search optimization strategy of your organization
• Utilize multimedia — documents, images, logos, video and audio files — to tell more of your story
• Determine the best approach for your organization: build a newsroom yourself or use a hosted service

Detailed online newsroom case studies will be used to demonstrate the effectiveness of using digital communication tools and integrating social media into your communications efforts.

Details

Creating the Online Newsroom — A PRSA Webinar

Date: January 31, 2012

Time: 1 to 2:15 p.m. (Mountain time)

Place: online

Registration: on PRSA.org

Presentation Slides

Download the presentation slides (2.7mb PDF)

A presentation for the Salt Lake City Chapter of HDI – the global membership, training, and certification association for technical support professionals.

Details

Developing and Protecting your Digital Footprint

What IT managers need to know about social media and search placement

The discussion will focus on:

• Your personal brand – how social networking and publishing will help your career
• Your company’s brand – how engaging constituents through social media helps with brand awareness and search placement
• Considerations and tips for today’s most popular social destinations – Facebook, YouTube, Twitter and LinkedIn
• The importance of listening – how social tools provide a wealth of information
• Social media engagement policies – why every organization needs a written policy and what it should include

Date: November 17, 2011

Time: 11:30 a.m. to 1 p.m.

Place: Joseph Smith Memorial Building, Salt Lake City

RSVP: on the SLC HDI chapter website

Presentation Slides

Download the presentation slides (4.4mb PDF)

Following the success of a recent Salt Lake City seminar, Business Wire is hosting a follow-up, free lunch-and-learn in Albuquerque where Pete will lead a discussion focused on using Facebook and Twitter for business marketing communication.

Details

Facebook and Twitter tips and tools for PR

Digital tools will never replace face-to-face relationships, but they must be in your communication toolkit.

How do you manage online social media engagement? What role does social media have, or should it have, in your organization? Finally, what tools will give you the best results?

In this seminar, Pete Codella, digital and Accredited public relations pro, will share strategies and examples for successfully using Facebook and Twitter for business.

He will discuss how you can use Twitter and Facebook to:

• Share links to relevant content – Web pages, blog posts, news releases, videos, photo galleries and presentations
• Comment on related content, offering support and insight
• Network with friends, colleagues and people you’ve never met face-to-face
• Curate content – provide links and perspective
• Highlight your company in the news
• Provide commentary for news and trends
• Tell more of your story than you could or would using traditional or paid media

Date: October 27, 2011

Time: 11:30 a.m. to 1 p.m.

Place: PNM Resources, Inc., Estrella Conference Room Alvarado Square, Albuquerque

Cost: Free

RSVP: email billy.russell [at] businesswire.com by Oct. 24

For more information, visit BusinessWire.com.

Presentation Slides

Download the presentation slides (3.3mb PDF)

Details

Employee Communications, PR and Social Media Summit

Have you defined your organization’s social media strategy but aren’t certain which tools will help you meet your goals? Are you overwhelmed with all the social media noise? Do you need help pinpointing specific, effective tools for your public relations? If so, this workshop is for you.

Pete Codella will walk through at least two dozen social media tools that will help you harness the power of social media in your PR strategy. He’ll explain how these incredible social platforms can improve your career, expand your reach and simplify your life. When the presentation is over, you’ll be the one with all the answers.

Date: September 14, 2011

Time: 9 to 11 a.m.

Place: Microsoft Headquarters in Redmond, Washington

Cost: $295

RSVP and learn more at Ragan.com

Hashtag: #raganMSFT

Details

Facebook and Twitter: How-to tips and tools for PR

Digital tools will never replace face-to-face relationships, but they must be in your communication toolkit.

How do you manage online social media engagement? What role does social media have, or should it have, in your organization? Finally, what tools will give you the best results?

In this seminar, Pete Codella, digital and Accredited public relations pro, will share strategies and examples for successfully using Facebook and Twitter for business.

He will discuss how you can use Twitter and Facebook to:

• Share links to relevant content – Web pages, blog posts, news releases, videos, photo galleries and presentations
• Comment on related content, offering support and insight
• Network with friends, colleagues and people you’ve never met face-to-face
• Curate content – provide links and perspective
• Highlight your company in the news
• Provide commentary for news and trends
• Tell more of your story than you could or would using traditional or paid media

Date: September 8, 2011

Time: 11:30 a.m. to 1 p.m.

Place: Little America Hotel – Tucson Room

Cost: Free

RSVP: email billy.russell@businesswire.com by Sept. 5

For more information, visit BusinessWire.com.