Peter-Davey.com - Visual Solutions

Angry Kid (DJ) The Photoshoot

2012-03-03T11:07:00.000Z

Well you wouldn't believe how interesting locations in and around High Wycombe can be. We spent the day with Angry Kid (DJ) the lovely Cassie Donnie Valenti with hair and make up courtesy of Natasha Goodhand-Tait. Locations were kindly provided by Bucks New University, Evans Furniture and Wycombe Air Park.
We were hoping for a nice flat grey sky so the lighting we were using would be less of a challenge, but no, the sun came out. What a photographer that doesn't like the sun, well no, not on this occasion, but saying that, towards the end of the day the lovely yellow light did really set the mood for some of the images. As always working in public places with a camera you'll always draw a crowd and that we did.
We've updated the Visual Solutions Facebook page with a preview album where there are a lot more images to see.

Business Survey, Please Help Out

2012-02-17T11:49:00.001Z

We've put together a really quick little survey to help us refine our marketing communications.

The link is on our Facebook Page and there is a direct link available here.

If you get the chance to fill in it, that would be great, Thank You.

Calling All Businesses

2012-02-16T20:36:00.000Z

So in a short sentence how’s 2012 started for you ? Busy, Slow or about the same?

Business’s still seem to be facing tough times, smaller client budgets, longer lead and decision making times, marketing not being a priority.

So how does a business face these challenges:

· Continue to cut marketing spend?
· Encourage clients to up their marketing spend while others cut theirs.
· Engage in Social Media Campaigns? But do you know what you are doing?
· Hire or Fire Staff?
· Push into vertical markets or seek something new?

The Olympics, the biggest local opportunity or are all your current suppliers going to desert you, do you have a Plan B and I don’t mean the pop star. Have you even thought about this?

Is there another supplier out there that will fill the gap?

Comment below and let me know what you think.

January 2012

2012-02-03T15:46:00.001Z

Following on from our welcome to 2012, the rest of the month has been busy with new and existing clients working with us.

We've been working with CSC Imports providing product photography services for their Trade table Decorations business, as well as Peros who provide Fairtrade food and drink services. And those cookies were very nice.

Working closely with colleagues at Net Impact we’ve spent a day with Gemin Prototyping covering their premises in Buckinghamshire.

We've also been back with our old friends Storage Equipment Centre covering recent works in south west London.

Competition

Fancy becoming the face of Gatsby and Miller – Hair Salon in Amersham, Bucks? Well check out their website for more exciting details – go on give it go.

Welcome to 2012

2012-01-10T13:08:00.003Z

Happy New Year to everyone. Well what a start to the year it’s been. We’ve been busy working with Celebrity Big Brother on the Paparazzi Beep Test, see our listing on the Big Brother website and the photo gallery on our Facebook page.

Then we were off into London to Battersea Evolution for a 720 guest corporate party, providing assistance to cover the event photography. It’s an amazing venue, well worth a look.

The next couple of weeks sees us working with both existing and new clients across varied industrial and commercial sectors.

So 2011 rounded off the year working for Home Retail Group, owners of Argos, Habitat and Homebase at their studios in Milton Keynes shooting a wide range of products for the new Argos catalogue and website.

December was spent working with Wycombe Swan covering the party season with the Print on Demand service. Added to that was the provision of a specialist Time Lapse Camera covering engineering works on the rail network, which meant working both days and nights right through the Christmas period.

We’re looking forward to a busy year.

New Studio Phone Number

2011-11-14T14:36:00.000Z

We've updated our phone number and it is now 01494 761965 for phone and fax.

What My Customers Say - Gatsby and Miller

2011-10-04T16:17:00.000+01:00

Since the opening of Gatsby and Miller Hair Salon in Amersham, Peter has been working with us from the start. Whether it be a hairdressing photoshoot or salon pictures for our website, Peter is a pleasure to work with and is always happy to go the extra mile in helping you. Our business has benefited greatly using Peters photography especially our team images in our salon window....a great success! We look forward to working with Peter again for the next 'Face of Gatsby and Miller 2012' campaign.

Testimonials - July

2011-07-21T10:37:00.000+01:00

Peter has photographed a few pieces of my work now in his studio. I've found him professional, helpful and easy to communicate with. Wood is not always the easiest thing to light and photograph well but he has a feel for it and I'm delighted with the results.

http://www.sarah-kay.co.uk/recent_designs.html

Testimonials Update June

2011-06-09T00:24:00.003+01:00

We are Unatrac Ltd, the export office for the Mantrac Group of Caterpillar Dealerships. We contacted Peter about taking some beauty shots of our office for Group Marketing use and to display on our new website.

Over two sessions Peter took a variety of photographs of the outside of the building during the day and night, as well as several different areas of the interior of the office. I must say, we were delighted with his work – especially what he did with the lighting during the night shots to make our building seem to ‘glow’. I would fully recommend Peter’s work to anyone – he’s a great photographer and a good bloke too.

Steve Hutchins

Machine Sales Executive

Unatrac Ltd.

Peter is nothing but professional. We have used him for important people and product shots where he has had to quickly make the best of local conditions to obtain the best results. He is efficient and fast and that's important in our business.

Ruth Clark, MD
Splash!PR

I worked with Pete on a photo-shoot for a new range of sport related greetings cards. The brief seemed simple – hi-definition sports balls on a stark white background with a well defined shadow – but this proved tricky to achieve. However, Pete’s skill and dedication to the task resulted in a fantastic set of images, which are now featured on the greeting cards. Throughout the process, Pete always went the extra mile, was highly professional, always available to talk, and receptive to feedback. Whatever the hurdles, he will not give up until his client is completely happy (and I was). I would have no hesitation in recommending Pete to anybody who needs high quality photography combined with a positive attitude and great customer service.

Jane Bigos
Clockwork Design

We have been delighted with the portrait work Peter has done for us, which supplied us with a good mix of both formal and informal shots. He also photographed our 10^th anniversary celebration dinner, and again we were very pleased with the results. Peter is both professional and efficient, delivering high quality photographs speedily.

Kate Bray
Moorcrofts LLP

New Testimonials

2011-05-26T10:23:00.000+01:00

We approached Peter to carry out a photoshoot on one of our recent office fit-out projects. The level of detail, professionalism and service provided on this day was a clear indication that Peter could appreciate what we were trying to achieve. We were so confident in Peter's work and ability that he did the next shoot without direction, acting on behalf of SEC. We have continued, and will continue to use Peter for our commercial photography needs and would not hesitate to recommend him."

Dean Kahl BA http://www.sec-online.co.uk

Peter provided good quality images and his quote was extremely acceptable. He satisfied the photo brief completely and we will use him again when required.

His work can be seen at http://www.stannahlifts.co.uk/news/article.asp?newsID=327.

B&V Creative (on behalf of Stannah Lifts)

News Update

2011-04-06T17:57:00.000+01:00

Well Spring is finally here and we've seen some great weather already this year. So what a great time to catch up on refreshing your photo library. Time to through out those old mouldy images and get some new fresh up to date ones.

And why not consider a video or time lapse project, these add great content to your website and your viewers will love it.

We've been busy with Commercial shoots for Builders and Developers, Utility companies, Warehouse / Factory fit out installers and found some time to catch some great action at Brands Hatch for the opening round of the BTTC Touring cars and Clio Cup – supporting number 33 Jack Goff, well done on the podium place.

So remember you can follow me on Twitter or check out the Facebook Page.

A Guide to Big Cat Photography Part Two

2011-03-21T19:09:00.002Z

Introduction

Welcome to Part Two of A Guide to Big Cat Photography. Here we continue to look at equipment and common mistakes encountered when photographing Big Cats.

Lenses

Here you have quite a few options, these points are discuss below.

Specific Lenses

Macro – a close focusing lens ranging from 50 to around 110mm in focal length – the longer the lens the further away from the subject you can be. The drawback – foreshortened depth of field – you have just a few millimetres to get the focus point right – so you’ll need a still subject matter. But you can get some amazing close ups of teeth and paws.

Standard Close Focusing – this would apply to a 30mm or 50mm prime lens but one that has the ability to focus down to around 8 to 12 inches. These lenses can give you close dramatic images when on a Big Cats Experience Day.

Standard Zoom – for me this would be a lens similar to an 18 – 70mm or the 17 – 55mm. Similarly there are some longer standard zooms such as the 24 – 70mm or even a 24 – 120mm. The choice is yours and it comes down to which part of the zoom range you want to operate within, remember on a DX body the lens will be multiplied by a factor of 1.4 to 1.6 depending on which make of camera body you have. So your 17 – 55mm multiplies up to around a 25 – 82mm when compared to a 35mm film camera or an FX digital body. On an FX body – being full frame the focal length is as stated. But remember if you use a DX lens on a FX body you’ll get a darkening of the edges, called vignetting.

Fast Zoom Lens -by this we are discussing how much light the lens can let in at its widest aperture. For example a lens with a minimum aperture of F6.3 will let in far less light than one of F2.8. Remember the smaller the number the bigger the hole in the lens and the more light it lets in. This then gives you faster shutter speeds, which you need with longer focal length lenses, for example those over 200mm. Tip – you should always keep your shutter speed over your focal length – so if you‘re at 200mm, you need 200th of a second, but hang on you’re using a DX body and lens so you need to add in the crop factor multiply by 1.4 to 1.6 so at 200mm you really need 320th or 400th of a second. Even some standard zooms with F2.8 aperture used by the professional photographer can still be expensive, for example the Nikon 17-55 F2.8 is around £900.

Standard Telephoto – this would be a lens similar to a 70 – 300mm lens or some of the more all day lenses – like an 18 – 200 or 55 – 200, all day lenses are covered below. You can get a 70 – 200 F2.8 but these are expensive, most standard telephotos range from F4 to F5.6 in terms of speed and are good all round lenses, just watch the light levels. OK you can up the ISO but again remember the noise compromise.

Super Telephoto – this would apply to either a lens over 300mm or one that I feel is a prime lens, fixed focal length, that sits around F4 or F2.8. These are very expensive lenses and entry levels are around £2,000. Personally I like to use the 200 – 400mm VR lens from Nikon, now priced at a suggested selling price of £5800, but I didn’t pay that for mine, I got in before the 2009 price rise.

All Day Lenses

A Definition – by this we are talking about an all in one lens, a lens that will cover from wide angle to standard telephoto, for instance an 18- 200mm.

The Benefits – it gets you all the shots you need, no changing lenses no down time. Often light and compact they are not much to carry about.

The Compromise – optical quality! You’re asking this lens be all things to all people . A prime will always out perform a zoom. And an all day lens has to do a job at all levels through the zoom range, the edges of the image will suffer and so too will the speed of the lens, remember the F number and the amount of light it needs. You don’t find professional lens made at F2.8 or faster that cover that wide a range – and there has to be a reason for that – optical quality – Pros carry 2 or more camera bodies with a shot and a long lens set up using matched equipment.

Depth of Field

Depth of Field (DOF) – if you are lucky enough to own f2.8 maximum aperture lenses then be mindful as to how short the DOF can be, especially if the subject comes within the zone where the distance to subject is under the focal length – for example, the DOF on a 200mm lens will be further foreshortened if the subject is inside a 2m (2000mm) range in front of the lens. Some 200mm lenses will focus as close as 1.5 – 1.8m so the impact of this is that you may focus on the nose of say a tiger only to find the eyes are blurred, or out of focus.

Shutter Speed

As a commercial photographer – remember this law as we mentioned earlier – keep your shutter speed above the focal length of your lens, e.g. 200mm shoot at 250th sec or more, allowing for the crop factor I’d suggest at least 320th sec on a 200mm lens.

RAW or Jpeg

This is probably as much discussed on the camera forums as brand names, each has its advantages and disadvantages. Personally I shoot RAW as it gives you an insurance policy if the shot is slightly out. Added to that I personally think it gives you more post production options. The choice as they is yours. I do shoot Jpeg for press work but only because you don’t have the time for post production.

Picture Composition

Detail – this is great option, stripes, spots, eyes, ear noses and tails – there is so much choice.

Action – running, jumping, pawing for food on the ground or in the air, lost of options. And when it all kicks off with the three male lions make sure you’re ready.

Portraits – sitting, lying down with a full belly and a low sun in the sky and the lions look great. Contrast that with an angelic Tiger that just can’t be bothered. All of these give you great options for images.

Close Up – teeth, paws and claws, similar to the details shot but much closer, using macro photography.

Use of flash – this can be done, watch out for green or yellow eye, this is the same as red eye in humans and it’s a lot easier to get and harder to get rid of due to the size of the cats eyes. Also watch out for the wire, make sure the flash gun is a fill to the available light and close to the wire else you get wire stripes.

Common Errors

Wire – while the gauge of wire will have an effect on what can be done, I still see many shots with the wire right through the middle of the picture . It’s best to get the centre of the lens lined up with the square of the wire – i.e. the hole. Ensure you don’t have a vertical or horizontal wire passing in front of the lens or worst still a join, giving a big cross in the shot.

Background – try to get the background as natural as possible use close up shots or a short depth of field to bur the background. Also use any landscaping in the enclosure to mask the cage behind or above. Remember to get down low, take the cats perspective.

Machine gunning! – is the photographer that presses the shutter button for extended periods of time, shooting continuously without checking the shots back. This will fill up your memory cards very quickly and give so many similar images to edit, when all you really need are short bursts of 3 to 6 shots. Take your time.

Metering – Try and avoid average metering and use spot or centre weighted, remember to metre off the subject. Matrix metering is too general for Big Cats.

Accessories

Tripods – these are not really suitable around the Big Cats enclosures as they are cumbersome and you don’t have the flexibility to move.

Monopods – these are very useful on longer lenses and have the ability to be more manoeuvrable.

Laptops – if you have one it’s a good idea to download your shots half way through the day. Alternatively use the laptop to check shots back, say at lunchtime, and see how you are getting on. Also remember to back up your cards – the last thing you want is a card failure and no images.

Extra cards – a very good idea, keep them smaller, now-a-days around 4GB. 16GB cards are all well and good but if it fails, that’s a lot of lost data. 1GB used to be considered large, a while back, now using this card in a modern DSLR and it more resembles the number of shots you’d get on a roll of film.

Clothing – Check the weather before you go. Take a few options to allow for a change in the weather or for getting down on the ground.

Big Cat Photography Guide - Part One

2011-03-16T17:29:00.000Z

Introduction

The aim of this guide is to give you some top tips for getting great pictures. Big cats have a personality all of their own and each breed is quite different. This will affect how you photograph each species of cat. For instance some are quick and move rapidly, others will sit and take a more leisurely approach. This guide is set out into sections so you can dip into the bits most relevant to you.

So what do we mean by Big Cats, lets begin with the rarest cats in the world, The Russian Amur Leopard, around 150 in captivity and only 30 in the wild, then we have the Snow Leopard, now only found in the inaccessible mountains in Pakistan. On the Tiger front you have the Sumatran Tiger, then the Amur Tiger as it now know but better known as the Siberian Tiger. Then there are Lynx, Lion, Cheetah, Serval and Puma also known as the Mountain Lion or Cougar – they are all the same cat.

First of all don’t be confused into thinking that you need a top of the range film or digital SLR camera and lenses to get great pictures. You don’t. Both compact and the intermediate bridge cameras are more than capable of capturing great images. Many people that have come on Big Cat Photo Experience Day have started with a compact camera and found that they can get amazing images. They have come back and some have even found that they got so much more from photography than they ever thought they could. Others just come and enjoy the close contact with such magical animals.

This guide is based upon many years as a professional photographer capturing some of the rarest cats on the planet, all kept within a private collection for breeding purposes with the aim that they are returned to the wild, so long as the human race hasn’t destroyed the original habitat. For the Sumatran Tiger, that I fear is a rare hope, but with new cubs born late 2008 there is a glimmer of hope.

Compacts and Bridge Cameras

The real benefit of these cameras is their size. Being small and compact they fit through the wire of the enclosure so that’s one less thing to worry about. All you do need to do is watch what the cats are doing so they don’t take your camera off you! And trust me if they get hold of it they will win – no negotiation!

Captive animals are quite nosey so you will find they get too close. Key settings would be either close up / macro or a sports mode if you are using pre-set shooting modes. More advanced cameras have Aperture Priority, Shutter Priority and Full Manual. If you are more comfortable with these settings then please read the sections underFilm and Digital SLRs as the same rules apply.

One main drawback of these cameras is what is called “shutter lag”. This is the time the camera takes to fire the shutter and capture the image after you press the shutter release . On slow moving subjects this won’t be so much of a problem, but on fast moving or erratic moving subjects this is where this will be noticed. You aim at the head and the camera takes a picture of the tail!

ISO – Film Speed or Sensor Sensitivity

The speed of your film or sensor sensitivity as it’s really called on a DSLR will affect the camera settings in a given light. A normal sunny day will let you shoot on ISO 100 or 200, being the base setting of your camera depending upon the brand of camera or film you’re using. With a DSLR you have the ability to change your ISO or sensor sensitivity as the light changes, so you can go up and down from 100 to 200 or 400 (or more) as the light changes. With film you are fixed per roll. OK you can “bump it” up or down but only if your film developer knows what they are doing, automated developing just won’t hack it and will leave you with a ruined roll of film. As a commercial photographer I shoot digital and enjoy it – when all the technology works of course!

Using an additional body is an option if you can afford it as it gives you another lens to shoot from or another roll of film different from the first body. Lenses or course are interchangeable.

With speed or sensitivity comes a compromise – grain. The higher the ISO the more noise or grain there will be. But, and a big but, under exposure will create more noise than high ISO – so make sure the shot is exposed correctly. Being a commercial photographer amongst other things, I shoot using Nikon cameras and with these I have to shoot slightly over exposed to get the shot right – Nikon metering seems to be slightly on the safe side in my experience.

White Balance

This is not an easy setting to explain but it comes down to the colour of light. What I hear you say, but all light looks the same to me, yes it will, the human eye and brain is very clever, it shows you a white subject as white in any light so you can’t actually see what your camera sees.

Until that is you take a picture indoors, ever had a picture on a digital or film camera come out green ? Light is measured as a temperature similar to that of heating a metal rod in a flame. The colour moves from orange to white and finally blue. Now this isn’t measured in degrees C or F but in the wider scientific range called Kelvin. Digital cameras use this Kelvin number to determine the colour of light.

For example Orange is at the warmer end or 3400K the same as a household bulb with a tungsten filament, also known as incandescent- day light and studio flash is around 5200K to 5600K and fluorescent light is a real nightmare depending upon the type of tube and colour temperatures vary from 2700K up to 7200K – so pretty much the whole spectrum.
Tip – on a flat grey day use the pre set white balance of Flash – it gives a slightly warmer shot.

Tip – don’t use Auto white balance for two reasons. While it might be fairly accurate light is not a fixed entity it changes all the time and so too will your cameras setting for White Balance when on Auto. Secondly if you then go on and edit your images you have the potential for having to manually correct each image if you’re not happy with the setting. And on a Big Cat Day guests regularly shoot 400 to 600 images – now that’s a lot of time chained to your computer.

Tip – pick a pre-set value, even if its wrong, some cameras allow fine tuning warmer or cooler. If then you want to edit the images at least you can batch process all the images in one go as the White Balance value will be the same – so too will be the adjustment. Just shoot RAW, then you can correct it, Jpeg gives you less control.

Tip – try taking a custom white balance measurement if your camera has this setting .

Tip – remember a Snow leopard is Grey and White – it should not be cream.

Film and Digital SLRs

Camera bodies vary in design and my view is that megapixels aren’t the be all and end all of quality images. As an example a 6 mega pixel camera will get a great image, in fact many news photographers still use a high quality, robust 4 mega pixel digital camera body. Why, because other functions are come into play.

Whereas the norm for many companies is now, at the time of writing this Big Cats guide, is to offer 10 – 12 mega pixel camera bodies, other key features come into play.

Autofocus – General

AF-S , AF-C or Manual, Single point, Multipoint Dynamic or Closest Subject? AF-S will give you a function that shoots only when the subject is in focus. AF-C gives you a continuous mode where by the AF systems tracks the subject adjusting focus all the time you have the shutter release pressed part way down and the focus point on the moving subject. This is good for fast / moving subjects, the shutter will however fire even if the shot is not in focus. 3D tracking found on Nikon cameras is good for some subjects as it tries to work out where the subject will be if it leaves the focus area or frame – try it and see how you get on, you may find you come back to a dynamic – movable – focus point chosen by the photographer – you!

Manual focus gives you more control but chasing a moving subject is harder and takes time to practice.

Metering

Spot, centre weighted or matrix or average? The main difficulty with Matrix is that it takes an average setting across the whole frame so you can end up with a dark image especially if you catch some sky in the frame. This being brighter, normally, makes the camera close down the settings, leading to an under exposed subject.

For improved results with cats I find centre weighted works best as the camera metres from the centre of the frame and this is normally where the subject matter will be.

Spot metering would be best used for a close head shot where the cat is stationary being sat or lying down, as you’d find with the Lions in the afternoon after they are fed.

Part two continues with more settings and equipment discussions as well as common mistakes

Why Use a Professional

2011-02-14T21:51:00.000Z

In today’s modern economy with greater advances in technology so many feel they can compete in the professional environment. Many organisations are looking to minimise cost but at what risk. Recent articles in business magazines have stressed this point for payroll and tax advice, so why not your company’s brand when it comes to Photography, so here’s my top tips on what to look out for and how not to get caught out:

Insurance

An important consideration. Both Public Liability and Professional Indemnity insurance should be in place if anything should go wrong. This protects both the client and the photographer if that Ming vase gets knocked over or equipment should fail.

Experience and Credentials

How long have they been working at a professional level? Is this their main career or is it just a fill at evenings and weekends? Do they come recommended by others or can they provide either references or testimonials? Are they CRB checked if working with children or vulnerable people? Are they registered for VAT or hold other key company policies.

Back Ups

Why should this be of a concern to the client? Well, digital equipment can fail and if they only have one copy before leaving site the shoot will have to all be redone – expensive and time consuming and some shoots can’t always be recreated. See Insurance ! Added to that is having a second camera, if one fails can the shoot continue? Do they keep offsite files so if you need a second copy of that CD or DVD it can be supplied and can this be provided say 12 months later, when you think now where are those images we taken ?

Value for Money

Price is always a consideration to any client and so too is the right of choice, but if one company is 50% cheaper you have to ask yourself why? Massive under cutting only leads to a devaluation of the local economy, harms business and often clients find they pay half price but then pay twice, to have the job redone.

Copyright

Always an important point to establish who owns those images, the photographer or you and are there any restrictions on use, if in doubt ask questions.

Marketing Effectiveness

2011-02-04T13:00:00.000Z

In these difficult economic times efficiency is paramount. Being able to measure and assess your marketing effort is of vital importance. How else do you know what is working and what isn’t? Is your marketing pound achieving what you’d hoped ? Can you measure its effectiveness or not? Do you review quarterly or at worst annually how your marketing communications have performed?

Many companies draw a blank to these questions. Challenging times call for attention to your marketing communications so that you can correctly target you customer segments, exploit vertical markets and seek new customers.

Conducting a review of all your marketing communications, website, direct mail, adverts and social media activities ensure your brand stays fresh and doesn’t perish.